Media kit 2021 - TextilWirtschaft

Page created by Victoria Ramsey
 
CONTINUE READING
Media kit 2021 - TextilWirtschaft
Media kit
   2021
Media kit 2021 - TextilWirtschaft
Contacts
Publishing Director                           Sales Team                                                            Ad production
Christian Heinrici                            Sebastian Beutel                  Dorit Papenheim                     Dirk Bornhütter
Phone +49 69 7595-1201                        Footwear, Bags, Accessories,      International Womens- & Menswear    Image ads, loose inserts, bound
heinrici@TextilWirtschaft.de                  Kidswear, Logistics               Phone +49 69 7595-1715              inserts
                                              Phone +49 69 7595-1706            papenheim@TextilWirtschaft.de       Phone +49 69 7595-1713
                                              beutel@TextilWirtschaft.de                                            bornhuetter@TextilWirtschaft.de
Sales Director
                                                                                Constanze von Treuenfeld
Franziska Welp                                Udo Fischer                       IT, E-Commerce, Stores              Petra Müller
Phone +49 69 7595-1708                        Fabrics, Yarn, Trade shows,       Womenswear: Coordinates,            Classified ads,
welp@TextilWirtschaft.de                      Properties, Fashion centres       Sportive Coordinates, Modern        TextilWirtschaft digital
                                              Phone +49 69 7595-1704            Mainstream, Trousers, Blouses,      Phone +49 69 7595-1719
Sales Support                                 fischer@TextilWirtschaft.de       Knitwear, Dresses, Plus Size        mueller@TextilWirtschaft.de
Julija Kresic                                                                   Menswear: Trousers, Knitwear,
                                              Julia Grimme                      Outdoor                             Heike Schmidt
Phone +49 69 7595-1202                                                          Phone +49 69 7595-1207
                                              Bodywear                                                              Classified ads,
kresic@TextilWirtschaft.de                    Womenswear: Premium               vonTreuenfeld@TextilWirtschaft.de   TextilWirtschaft digital
                                              Coordinates, Premium Separates,                                       Phone +49 69 7595-1714
Kristin Ludwig                                Contemporary Fashion, Denim &     Franziska Welp                      schmidt@TextilWirtschaft.de
Phone +49 69 7595-1717                        Urban, Young Fashion, Outdoor     Womenswear: Luxury, Top Fashion,
ludwig@TextilWirtschaft.de                    Phone +49 69 7595-1707            Premium Coordinates, Premium        TWJobs
                                              grimme@TextilWirtschaft.de        Separates, Premium Sports, Modern   Jörg Meyer
                                                                                Mainstream                          Recruitment ads print and digital
                                              Elisabeth Münch                   Phone +49 69 7595-1708              Phone +49 69 7595-3091
                                              Sports                            welp@TextilWirtschaft.de            meyer@twjobs.de
                                              Menswear: Top Fashion, Premium,
                                              Premium Sports, Contemporary                                          Helmut Ziemendorff
                                              Fashion, Sportswear, Suits,                                           Recruitment ads print and digital
                                              Jackets, Shirts                                                       Phone +49 69 7595-3099
                                              Phone +49 69 7595-1705                                                service@twjobs.de
                                              muench@TextilWirtschaft.de

Ad price list TextilWirtschaft 2021, No. 74                                                                                                       2
Media kit 2021 - TextilWirtschaft
Content
         TextilWirtschaft media brand           4
         Magazine & E-Paper                     5
         Facts | Figures: Magazine & E-Paper    6
         Advertisement: Formats | Rates         7
         Ad specials: Formats | Rates           9
         Advertorials                          15
         Online & Digital                      17
         Facts | Figures: Online & Digital     18
         Regular Ads                           19
         Native Ads                            22
         Lead generation                       27
         Newslines                             28
         Special publications                  33
         Classified ads                        37
         Payment terms                         38
         Specifications                        39
         General information                   42

Ad price list TextilWirtschaft 2021, No. 74     3
Media kit 2021 - TextilWirtschaft
TextilWirtschaft media brand

   The important themes at the right point in time:
   We are aspired to dictate the rhythm of the fashion and textile industry. We offer the suitable infrastructure to all market
   operators, so that they can position themselves professionally and develop themselves further on a personal level.

   TW in a nutshell:
   -fast, precise, closely involved: good content is our focal point.
   -communication: we offer the possibility to engage in prestige advertising on all channels.
   -interconnected and right in the middle of it: our events and conventions directly lead to the fashion-community.

   The numerous events of TextilWirtschaft, for instance the fashion retail congress, show that the bond between our readers and our
   magazine is exceptional.

Ad price list TextilWirtschaft 2021, No. 74                                                                                       4
Media kit 2021 - TextilWirtschaft
Magazin & E-Paper

                                              The magazine of TextilWirtschaft is a news-, business- and fashion-
                                              magazine all in one. It is published every Thursday, the e-paper is
                                              already available the previous evening.
                                              Business and Fashion go hand in hand at TextilWirtschaft. More than
                                              30 journalists and correspondents offer insights into the market
                                              activity.
                                              Womenswear, Menswear, Denim, Fabrics, Shoes, Accessories and
                                              Bodywear: The Fashion department reports on runway shows and fairs
                                              and shows trends and themes.
                                              The Business department covers news and gives in-depth insights,
                                              market figures and study results on all areas and range of topics linked
                                              to the fashion industry.
                                              TextilWirtschaft reports on important market developments.
                                              Furthermore, the magazine looks behind the scenes of big corporations
                                              as well as new, exciting players in the market.

                                              Editor in chief: Michael Werner              Deutscher Fachverlag GmbH
                                              Publishing Director: Christian Heinrici      Mainzer Landstraße 251
                                                                                           60326 Frankfurt am Main
                                              Volume: 76, 2021                             Germany
                                              Frequency:
                                              weekly, Thursdays                            Postal address:
                                              E-paper on Wednesday evening                 60264 Frankfurt am Main
                                              53 issues in 2021                            Germany

                                              Annual subscription rate                     Phone: +49 69 7595-1717
                                              Combi subscription: € 468,- plus postage     Fax +49 69 7595-551717
                                              Digital subscription: € 425,-                www.TextilWirtschaft.de
                                              Both prices plus the statutory value added
                                              tax.                                         Governing body:
                                                                                           Official organ of the Federal
                                                                                           Association of German Textile
                                                                                           Retailers

Ad price list TextilWirtschaft 2021, No. 74                                                                                5
Media kit 2021 - TextilWirtschaft
Facts | Figures: Print & E-Paper

                                                                                                                   Our readers: decision-
                                                                                                                   makers in the fashion
Circulation analysis:                                             The only IVW-tested                              industry; purchasing
Copies per issue (IVW III/2020)                                   Trade magazine for the                           managers from trade and
                                                                  fashion and textile industry                     industry
Distributed circulation                            28,220
Net paid circulation                               27,295
Subscribed copies
Misc. sales
                                                   14,462
                                                   12,833
                                                                  96.7%                                            We are:     B2B
                                                                  Sold circulation
Complimentary copies                                  925
Leftover-, library- and Advertiser copies 485
Print run                                          13,292         63,633                                            The most important actors
                                                                  Print readers per issue and                       of the industry are counted

                                                                  12,000 registered                                 among our advertising
                                                                                                                    customers.
                   The information community to determine         digital users.***
                   the distribution of advertising media
                   e. V. (IVW) […] determines and publishes
                   the circulation of newspapers, magazines
                   and other periodically appearing press
                   products on a quartely basis. Twice a year,
                                                                   All print advertising
                                                                   material is also displayed in
                                                                   the e-paper: ranging from
                                                                                                                   92%                    of

                   figures given by the publishers are             an advertisement to a                           TW readers say that TW
                   checked by independent auditors.*               bound insert.                                   brings the right topics at
                                                                                                                   the right time**

                                                                 * Wikipedia [https://de.wikipedia.org/wiki/Informationsgemeinschaft_zur_Feststellung_der_
                                                                 Verbreitung_von_Werbetr%C3%A4gern; Publisher’s translation]
                                                                 ** TW reader survey 11/2020
                                                                 *** With 4,4 readers (according to a survey of first-time readers, TW reader survey 2017) per subscribed
Ad price list TextilWirtschaft 2021, No. 74                      copy(IVW 3/2020), publisher‘s imprint. Duplication possible.                                  6
Media kit 2021 - TextilWirtschaft
Advertisements

     2/1 page                                 € 26,600       1/1 page              € 13,800              1/2 page              € 8,600

     2/3 page                                  Junior page              1/3 page              1/4 page              1/8 page
     € 11,050                                  € 9,700                  € 6,950               € 4,950               € 2,900

Ad price list TextilWirtschaft 2021, No. 74                                                                                         7
Media kit 2021 - TextilWirtschaft
Formats I Rates

Formats                                        Width x Height in mm                                                                                  Rates
                                               plus 4 mm trim per outer edge                                                                         b/w or colour

2/1 page                                       460 x 300                                                                                                   € 26,600

1/1 page                                       230 x 300                                                                                                   € 13,800

2/3 page                                       146 x 300                                                                                                   € 11,050

2 x Junior page                                284 x 215                                                                                                   € 18,800

Junior page                                    146 x 215                                                                                                    € 9,700

2 x 1/2 page horizontal                        460 x 150                                                                                                   € 16,700

1/2 page vertical, horizontal                  113 x 300 (vertical) | 230 x 150 (horizontal)                                                                € 8,600

1/3 page vertical, horizontal, corner pos.     82 x 300 (vertical) | 230 x 100 (horizontal) | 146 x 150 (corner position)                                   € 6,950

1/4 page vertical, horizontal, corner pos.     66 x 300 (vertical) | 230 x 75 (horizontal) | 113 x 150 (corner position)                                    € 4,950

1/8 page vertical, horizontal, corner pos.     66 x 150 (vertical) | 230 x 37 (horizontal) | 113 x 75 (corner position)                                     € 2,900

Frequency:                                    Discounts                                         Volume                      Please note:
Weekly, every Thursday                        (on space booked within a single contract year)   • 1 page      3   %         All sizes are quoted exclusive of trim.
E-paper on Wednesday evening                  Frequency                                                                     Please add 4 mm for each outer edge.
                                                                                                • 3 pages     5   %
                                              • 3 insertions 3 %                                                            Due to the variations in issue size and
Ad closing and cancellation dates:                                                              • 5 pages    10   %
                                              • 6 insertions 5 %                                                            the consequent change in the width of
Wednesday (10 am) of the week preceding                                                         • 7 pages    15   %         the inner pages, all texts, logos and
                                              • 12 insertions 10 %
publication                                                                                     • 10 pages   20   %         other items of bleed advertisements
                                              • 26 insertions 15 %
                                                                                                • 12 pages   22   %         must be placed within at least 10 mm
Print documents up to 10 MB:                  • 38 insertions 20 %
                                                                                                • 15 pages   25   %         of the lateral trim edge and 5 mm of
artwork@TextilWirtschaft.de                   • 44 insertions 22 %                                                          the upper and lower trim edge.
                                              • 52 insertions 25 %                              • 17 pages   26   %
Thematic environments and exact dates         • 56 insertions 26 %                              • 20 pages   28   %
can be found at:                              • 70 insertions 28 %                              • 30 pages   35   %         Technical specifications see
www.TextilWirtschaft.de/mediakit                                                                • 52 pages   50   %         page 39

Ad price list TextilWirtschaft 2021, No. 74                                                                                                                    8
Media kit 2021 - TextilWirtschaft
Ad specials

   Inside front cover (U2)                    Inside back cover (U3)     Outside back cover (U4      Gatefold inside   € 41,200
   € 14,800                                   € 14,800                   € 14,800                    front cover

   Gatefold plus                                           Gatefold    1/2 page Diese Woche (NEWS)    1/3 page Diese Woche (NEWS)
   € 41,200                                                € 33,350    € 8,830                        € 7,200

Ad price list TextilWirtschaft 2021, No. 74                                                                                  9
Media kit 2021 - TextilWirtschaft
Formats I Prices

Format                                        Width x Height in mm                                                                   Rates
                                              plus 4 mm trim per outer edge                                                          b/w and colour

Cover pages                                   230 x 300                                                                               € 14,800

                                              220 x 300 page 2
Fold out cover page                           220 x 300 page 3                                                                        € 41,200
                                              228 x 300 page 4

                                              168 x 300 left page
Gatefold plus
                                              228 x 300 center
(Gatefold + 2/1 page cover page                                                                                                       € 41,200
                                              113 x 300 right page
at the end of the issue)
                                              460 x 300 2/1 page

                                              168 x 300 left page
Gatefold                                      228 x 300 center                                                                        € 33,350
                                              113 x 300 right page

1/2 page Diese Woche (News)                   113 x 300                                                                                 € 8,830

1/3 page Diese Woche (News)                   82 x 300                                                                                  € 7,200

Frequency:                                    Discounts (on space booked within a   Volume                Please note:
Weekly, every Thursday                        single contract yewar)                • 1 page      3   %   All sizes are quoted exclusive of trim.
E-Paper on Wednesday evening                                                                              Please add 4 mm for each outer edge.
                                                                                    • 3 pages     5   %
                                              Frequency                                                   Due to the variations in issue size and
Advertising and printing copy deadline:                                             • 5 pages    10   %
                                              • 3 insertions          3%                                  the consequent change in the width of
Wednesday (10 am) of the week                 • 6 insertions          5%            • 7 pages    15   %   the inner pages, all texts, logos and
preceding publication                         • 12 insertions        10 %           • 10 pages   20   %   other items of bleed advertisements
                                              • 26 insertions        15 %           • 12 pages   22   %   must be placed within at least 10 mm
Print documents up to 10 MB:                  • 38 insertions        20 %                                 of the lateral trim edge and 5 mm of
                                                                                    • 15 pages   25   %
artwork@TextilWirtschaft.de                   • 44 insertions        22 %                                 the upper and lower trim edge,
                                                                                    • 17 pages   26   %
                                              • 52 insertions        25 %
Thematic environments and exact dates         • 56 insertions        26 %           • 20 pages   28   %   Technical specifications see page 40.
can be found in the editorial schedule at:    • 70 insertions        28 %           • 30 pages   35   %
www.TextilWirtschaft.de/mediakit                                                    • 52 pages   50   %

Ad price list TextilWirtschaft 2021, No. 74                                                                                                  10
Bound insert

                                                                     Please submit a binding specimen for inspection well in advance of
16 pages                                                  € 33,180   publication.

12 pages                                                  € 31,230   Delivery: 19,000 copies
                                                                     Ad closing date and delivery date for the bound insert:
8 pages                                                  € 29,600    Wednesday (10 am) of the week preceding publication

4 pages                                                  € 23,630    Bound inserts are not subject to discounts and cannot be included
                                                                     in existing advertising contracts! Agency commissions will be
                                                                     granted.

Bound inserts are also shown in the e-paper.                         Format and weight of the bound insert:
                                                                     Minimum format: 230 mm w x 150 mm h
All technical specifications can be found on page 40, all exact      Maximum format: 230 mm w x 300 mm h
dates in the current editorial schedule                              Minimum paper weight 90g/m2
(www.TextilWirtschaft.de/mediakit).                                  Maximum paper weight 115g/m2

                                                                     .
Ad price list TextilWirtschaft 2021, No. 74                                                                                       11
Bound-through insert

                                                                     Please submit a binding specimen for inspection well in advance of
32 pages                                                 € 46,800    publication.

16 pages                                                 € 35,500    Delivery: 19,000 copies
                                                                     Ad closing date and delivery date for the bound insert:
8 pages                                                   € 31,500   Wednesday (10 am) of the week preceding publication

                                                                     Bound-through inserts are not subject to discounts and cannot be
                                                                     included in existing advertising contracts! Agency commissions will
                                                                     be granted.

Bound-through inserts are also shown in the e-paper.                 Format and weight of the bound-through insert:
                                                                     Format: 460 mm w x 300 mm h
All technical specifications can be found on page 40, all exact      plus 4 mm trim per outer edge
dates in the current editorial schedule                              Minimum paper weight 90g/m2
(www.TextilWirtschaft.de/mediakit).                                  Maximum paper weight 115g/m2

Ad price list TextilWirtschaft 2021, No. 74                                                                                        12
Loose insert

                                                         Please submit a binding specimen for inspection well in advance of
                                                         publication.

                                                         Delivery: 19,000 copies
                                                         Ad closing date and delivery date for the bound insert:
Loose insert up to                            € 31,430   Wednesday (10 am) of the week preceding publication
101 to 125 g/pce
                                                         Bound-through inserts are not subject to discounts and cannot be
Loose insert up to                            € 26,800   included in existing advertising contracts! Agency commissions will
                                                         be granted.
76 to 100 g/pce
                                                         Format and weight:
Loose insert up to                            € 22,300   Minimum format: 105 mm b x 148 mm h
51 to 75 g/pce                                           Maximum format: 220 mm b x 297 mm h
                                                         Minimum weight: Loose inserts with 2 pages must have a minimum
Loose insert up to                            € 17,600   paperweight of 150g/m².
26 to 50 g/pce
                                                         Loose inserts are also shown in the e-paper.
Loose insert up to                            € 11,700
25 g/pce                                                 All technical specifications can be found on page 40,
                                                         all exact dates in the current editorial schedule
                                                         (www.TextilWirtschaft.de/mediakit).
Ad price list TextilWirtschaft 2021, No. 74                                                                            13
Ads with glued inserts

                                                                                  Additional costs for glued inserts:
Width x Height in mm                                          Rates               No discounts or commission
plus 4 mm trim per outer edge                          b/w and colour             for reply cards   € 3,980
                                                                                  for booklets      € 5,630
230 x 300                                                 € 13,800                Rates include postage.

                                                                                  Accepted materials:
                                                                                  Reply cards and booklets (other possibilities on request).
Please submit a binding specimen for inspection well in advance of publication.   Position: right page
                                                                                  Format and weight:
Delivery: 19,000 copies
                                                                                  Minimum format: 60 mm w x 80 mm h
Ad closing date and delivery date for the glued insert:
                                                                                  Maximum format: 200 mm w x 200 mm h
Wednesday (10 am) of the week preceding publication
                                                                                  Maximum weight of the glued insert: 25 g
Print documents up to 10 MB: artwork@TextilWirtschaft.de
                                                                                  Please allow for a max. adhesive tolerance of 10 mm in each
                                                                                  direction. The distance to the edge of the page and to the bottom
All technical specifications can be found on page 40, all exact dates in the      must be at least 30 mm.
current editoral schedule (www.TextilWirtschaft.de/mediakit).

Ad price list TextilWirtschaft 2021, No. 74                                                                                                     14
Print advertorial

                                              All advertising formats of TextilWirtschaft can be placed in the
                                              form of an advertorial.
                                              In close coordination with you, an external editor writes a text
                                              which will be loosened up with pictures and graphics.
                                              Thereby, the ad fits seamlessly into the editorial environment.

                                              2/1 page advertorial                                    € 28,100

                                              1/1 page advertorial                                    € 15,300

                                              1/2 page advertorial                                    € 10,100

                                              The price consists of the advertising price of the selected format plus € 1,500.
                                              The creation of the digital advertorial in cooperation with the external editor is
                                              included in the price.
                                              Input for editor: texts, images, graphics, links, contact data, etc.
                                              The advertorial will be marked with "Anzeige" (advertisement).

Ad price list TextilWirtschaft 2021, No. 74                                                                                   15
Cross-media advertorial

                                              The cross-media advertorial consists of a 1/1 page print
                                              advertorial in the magazine and e-paper of TextilWirtschaft and
                                              a digital advertorial on TextilWirtschaft.de.
                                              The digital advertorial consists of a teaser message on the
                                              homepage of TextilWirtschaft.de with its own stage and an
                                              associated article page, whose design is based on the screen
                                              design of TextilWirtschaft.

                                              Cross-media advertorial                                € 20,200

                                              The creation of the cross-media advertorial in cooperation with the external
                                              editor is included in the price.
                                              Input for editor: texts, images, graphics, links, contact data, download PDFs
                                              etc.
                                              All components of the cross-media advertorial are marked with "Anzeige"
                                              (advertisement).

Ad price list TextilWirtschaft 2021, No. 74                                                                                   16
Online & Digital

                                                      Top news and key topics, catwalk analyzes and store galleries: readers can
                                                      find all the news, interviews and important reports online: readers are well
                                                      informed around the clock at TextilWirtschaft.de and through various
                                                      newslines.

                                                      TextilWirtschaft offers the largest online job market in the industry,
                                                      current sales figures or market research results.

                                                      The digital media of TextilWirtschaft include the Newsline today,
                                                      Newsline trend, Newsletter SPORTS, Newsline Spezial and the breaking
                                                      news. In this way, readers receive every important market development
                                                      and personnel in their mailbox.

                                                      In addition, TextilWirtschaft can also be accessed via a magazine app for
                                                      Android and iOS devices.

                                                      The full use of the digital offers of TextilWirtschaft is part of the
                                                      subscription of TextilWirtschaft and therefore fee-based. The website
                                                      undergoes constant improvement in terms of design, usability and
                                                      performance. As the entire digital offering from TextilWirtschaft, it is
                                                      mobile-optimized and thus allows for multi-screen campaigns.

Ad price list TextilWirtschaft digital 2021, No. 25                                                                              17
Facts | Figures: Online & Digital

    TextilWirtschaft.de is IVW verified and is
    part of the digital facts of agof.
                                                                                                 2,922,948
                                                                                                 monthly page impressions*

    Discounts:
                                                                        1,371,873                                                413.333
    Grading
                                                                        monthly website visits*                                  Unique User per month***
    • € 6,000        3   %
    • € 12,000       5   %
    • € 18,000      10   %
    • € 25,000      15   %
    • € 33,000      20   %
    • € 40,000      25   %

                                                                                41,888                                          146,200
    • € 48,000      30   %
    • € 55,000      35   %
    • € 62,000      40   %

    Conditions relate to the run period from Monday – Sunday                    daily Newsline today                            Follower on LinkedIn, Instagram
    (1 week)
                                                                                recipients**                                    and Facebook*
    TextilWirtschaft discounts can be transferred to bookings on
    TextilWirtschaft digital. The reverse is not possible. The most
    favorable discount will apply in each case, agency commissions
    will be granted

    Data delivery:
    Wednesday of the week preceding publication by e-mail to:
    banner@TextilWirtschaft.de.

    File formats
    gif (static or animated), swf including alternative gif, ad tags,
    HTML5, maximum 100 KB

    All details concerning file formats can be found at:                * IVW, mean value 03-08-/2020
    www.TextilWirtschaft.de/specs and on page 41                        ** Publisher‘s own data.
                                                                        *** agof – daily digital facts, mean value 03-08/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                       18
Regular ads

1                                                     2                         3                           4

Fireplace                                             Superbanner + mobile     Wallpaper                  Skyscraper
+ Background Color                                    980 x 150 px +           980 x 150 px +             Left or right
980 x 150 px +                                        300 x 120 px             200 x 600 px               200 x 600 px
2 x 200 x 600 px

2 x rotation             € 4,700                      2 x rotation   € 3,600   2 x rotation     € 3,400   2 x rotation    € 3,250
Exclusive                € 9,100                      Exclusive      € 6,700   Exclusive        € 6,800   Exclusive       € 5,700

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                 19
Regular ads

5                                                     6                          7                          8

Billboard                                             Billboard Pushdown         Billboard Pushdown Video   Poster Ad + mobile
940 x 250 px                                          940 x 500 px (static)      940 x 500 px               940 x 850 px +
                                                                                                            320 x 480 px (static)

2 x rotation                  € 3,500                 2 x rotation     € 4,000   2 x rotation   € 4,900     2 x rotation   € 2,900
Exclusive                     € 5,900                 Exclusive        € 7,050   Exclusive      € 8,600     Exclusive      € 5,400

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                  20
Regular ads

9                                                     10                               11                        12

Medium Rectangle top + mobile                         Medium Rectangle /               Video Ad + mobile         Gallery Sponsoring + mobile
300 x 250 px                                          Content Ad 1-5 + mobile                                    935 x 580 +
                                                      MR 300 x 250 px                  Position 1                300 x 250 px
2 x rotation             € 3,400                      CA 617 x 250 px + 300 x 120 px   2 x rotation    € 4,000
Exclusive                € 5,600                      Position 1                       Exclusive       € 6,800   Exclusive        € 2,900
                                                      2 x rotation         € 3,100                               Advertisement appears in the booked
                                                      Exclusive           € 5,200      Position 2                period after every fifth image in all
                                                                                                                 image galleries on
                                                      Position 2                       2 x rotation    € 3,500   www.TextilWirtschaft.de
                                                      2 x rotation         € 2,100     Exclusive       € 6,000
                                                      Exclusive           € 3,500
                                                      Position 3-5
                                                      2 x rotation          € 990
                                                      Exclusive            € 1,500

                                    top

                                                                 10.1

                                                                10.2

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                             21
Native ads

                                                      Digital advertorial + mobile

                                                      The digital advertorial consists of a prominently placed section
                                                      on the website and a corresponding article page, whose design is
                                                      based on the screen design of TextilWirtschaft.de.

                                                      In close coordination with you, an external editor writes a text
                                                      which will be loosened up with pictures and graphics.

                                                      € 8,300

                                                      The digital advertorial can be combined with the
                                                      Social-Media-Package I.

                                                      The creation of the digital advertorial in cooperation with the external editor is
                                                      included in the price.
                                                      Input for editor: texts, images, graphics, links, contact data, download PDFs etc.
                                                      All components of the digital advertorial are marked with "Anzeige"
                                                      (advertisement).

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                  22
Native ads

                                                      Sponsored Post + mobile

                                                      The Sponsored Post is placed in the news section on the website
                                                      in the style of an editorial report. The corresponding article detail
                                                      page contains an image and content in compressed news
                                                      character. On the first day, the Sponsored Post remains on the
                                                      news stage, on the second day it passes through it. Afterwards it
                                                      remains in the archive of the website. On the third day, the
                                                      Sponsored Post will also appear once in the Newsline
                                                      TextilWirtschaft today.

                                                      € 6,900

                                                      The creation of the Sponsored Post in cooperation with the external editor is
                                                      included in the price.
                                                      Input for editor: texts, images, contact data, links.
                                                      All components of the digital advertorial are marked with "Anzeige"
                                                      (advertisement).

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                   23
Native ads

                                                      Online special + mobile

                                                      With the online specials of TextilWirtschaft you can place
                                                      yourself as a sponsor of a certain topic for four weeks in a
                                                      suitable environment. The online special is prominently placed
                                                      via a stage on the website. You appear with your logo on the
                                                      stage and also in the topic overview page. On this topic overview
                                                      page you will find all editorial articles about your online special.
                                                      As a sponsor you will also appear there with a banner format.
                                                      The online special is archived on the website.

                                                      Exclusive Sponsoring           € 13,500

                                                      Part Sponsoring                € 4,500

Ad price list TextilWirtschaft digital 2021, No. 25                                                                    24
Native ads

                                                      Social Media Packages + mobile

                                                      The Social Media Packages give you access to the channels of
                                                      TextilWirtschaft within the social networks. Embedded in the
                                                      editorial content you have the opportunity to reach the followers
                                                      of TW.

                                                      Social Media Package I
                                                      • a digital advertorial or sponsored post (see pages 22 and 23)
                                                      • one Instagram-Story (max. 8 sequences) inclusive 2 Swipe-Up
                                                        Links (1x link of the advertorial/Sponsored Post + 1x link of
                                                        your choice)
                                                      • a post in the TW feed on LinkedIn or Facebook

                                                         € 13,800

                                                      Social Media Package II
                                                      • one Instagram-Story (max. 8 sequences) inclusive 2 Swipe-Up
                                                        Links
                                                      • a post in the TW feed on LinkedIn or Facebook

                                                         € 5,800

                                                      All components of the social media packages are marked as “Anzeige“
                                                      (advertisement). The Social Media Package is created in cooperation with the
                                                      TW marketing team.
                                                      Detailed information and specifications can be found at
                                                      www.TextilWirtschaft.de/social-media-packages-e

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                  25
Native ads

                                                      Showroom Gallery + mobile

                                                      The showroom gallery offers you the opportunity to present your
                                                      latest collection line to the visitors of TextilWirtschaft.de for
                                                      four consecutive weeks.

                                                      The showroom gallery consists of the following elements:
                                                      • a special stage within the homepage of TextilWirtschaft.de, on
                                                        which up to six showroom galleries are placed
                                                      • A landing page with contact details and a picture gallery with
                                                        up to 20 collection images
                                                      • Teaser in the weekly Newsline trend

                                                      € 5,800

Ad price list TextilWirtschaft digital 2021, No. 25                                                                 26
Lead generation

                                                      Whitepaper

                                                      Editorial topics from the fields of IT, logistics, e-commerce or
                                                      shopfitting are placed on the website in form of a whitepaper
                                                      and are offered for download.
                                                      The download is used to generate basic leads and is provided
                                                      with a corresponding contact form.

                                                      The whitepaper includes:
                                                      • Duration: 6 weeks
                                                        During this time 135 leads are guaranteed: all additionally
                                                        generated leads can be accepted on top
                                                      • exclusive logo presence within the whitepaper and on the
                                                        landing pages
                                                      • integration of a 1/1 page image advertisement in the
                                                        whitepaper
                                                      • Additional media penetration in the form of banner campaigns
                                                        on the website and in the newslines

                                                      Costs per Lead: € 119
                                                      (starting at € 16,065)

                                                      The whitepaper is not discountable, agency commission is granted.
                                                      A basic lead consists of a title, first name, last name, and email address.

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                 27
Newsline today

                    2                                 Each day at 5 pm, TextilWirtschaft Newsline today delivers a news briefing directly to
                    1                                 the inboxes of decision makers from across retail and industry.
                                                      The Newsline today has 41,888 recipients.*

                                                      1   Ear space XXL + mobile                        € 4,200
                                                          630 x 250 px                                  (5 issues)
                   3

                                                      2   Ear space + mobile                            € 3,500
                                                          630 x 100 px                                  (5 issues)

                   4                                  3   Sponsoring + mobile                           € 2,950
                                                          520 x 200 px                                  (5 issues)

                                                      4   Text/Picture ad + mobile                      € 2,650
                                                          Picture 200 x 175 px (static)                 (5 issues)
                                                          Headline (max. 100 characters incl. spaces)
                   5                                      + Text (max. 400 characters incl. spaces)
                                                          + Link

                                                                                                                                                   5
                                                      5   Content ad + mobile                           € 2,600           File formats:
                                                          520 x 200 px                                  (5 issues)        Static gif or jpeg file, no animation,
                                                                                                                          max. 100 KB.

                                                                                                                          *Publisher‘s own data 10/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                                28
Newsline trend

                    2                                 Newsline trend is published every Tuesday and informs subscribers by e-mail about the
                    1                                 trends at the POS. The Newsline trend has 45,602 recipients*.

                                                      1   Ear space XXL + mobile                    € 3,200
                                                          630 x 250 px                              (4 issues)
                   3

                                                      2   Ear space + mobile                        € 2,700
                                                          630 x 100 px                              (4 issues)

                   4                                  3   Sponsoring + mobile                       € 1,900
                                                          520 x 200 px                              (4 issues)

                                                      4   Content ad + mobile                       € 1,800
                                                          520 x 200 px                              (4 issues)

                                                                                                                        File formats:
                                                                                                                        static gif- or jpeg files, no animation,
                                                                                                                        max. 100 KB.

                                                                                                                        *Publisher‘s own data 10/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                          29
1
      Breaking news

                             1b                       With the breaking news subscribers immediately receive crucial and particularly
                             1a                       important industry events of the day by email.
                                                      The breaking news has 18,448 recipients.*
                                                      The breaking news is booked for one year. You can choose one of the advertising media:
                                                      Ear space XXL, ear space or sponsoring.

                                                      1 a Ear space XXL + mobile
                             1c                           630 x 250 px

                                                      1 b Ear space + mobile
                                                          630 x 100 px

                                                      1 c Sponsoring + mobile
                                                          520 x 200 px

                                                      € 66,866

                                                                                                                        File formats:
                                                                                                                        Static gif- or jpeg-files, without
                                                                                                                        animation, max. 100 KB.

                                                                                                                        *Publisher‘s own data 10/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                          30
1
Newsline Special

                                                      Special business and fashion topics are accompanied by special newslines that provide
                                                      focused information on a specific topic area at appropriate times. You have the
                                                      opportunity to place yourself in the Newsline Special with three different banner
                                                      formats. The Newsline Special has 11,657 recipients*.

                                                                                                                                                2
                                                      1    Ear space + mobile                         € 900
                                                           630 x 100 px                               (1 issue)

                                                      2    Sponsoring + mobile                        € 800
                                                           520 x 200 px                               (1 issue)
                                                                                                                                                3

                                                      3    Content ad + mobile                        € 750
                                                           520 x 200 px                               (1 issue)

                                                                                                                        File formats:
                                                                                                                        Static gif- or jpeg-files, without
                                                                                                                        animation, max. 100 KB.

                                                                                                                        *Publisher‘s own data 10/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                          31
1
Newsletter TextilWirtschaft SPORTS

                                                      Sport as a sales driver, profit indicator and innovator is extending its lead in trade
                                                      and industry. The transition from fashion to sportswear is fluid and major fashion
                                                      trade fairs dedicate entire shows to the trend. TextilWirtschaft SPORTS provides
                                                      the relevant business facts, data and background information.
                                                      The newsletter TextilWirtschaft SPORTS has 27,823 recipients.*

                                                                                                                                                        2
                                                      1     Ear space + mobile                                      € 1,900
                                                            630 x 100 px                                            (4 issues)

                                                      2     Content ad + mobile                                     € 1,300
                                                            520 x 200 px                                            (4 issues)
                                                                                                                                                        3

                                                      3     Advertorial + mobile                                    € 2,300
                                                            Picture: (16:9)                                         (4 issues)
                                                            Header (about 100 characters incl. spaces)
                                                            Short text/Teaser text (about 300 characters incl.. spaces)
                                                            Full text for the content (2,500 characters incl. spaces)
                                                            Max. 5 pictures (best possible landscape format)
                                                            Link
                                                                                                                                 File formats:
                                                                                                                                 Static gif- or jpeg-files, without
                                                                                                                                 animation, max. 100 KB.

                                                                                                                                 Ads in the newsletter
                                                                                                                                 TextilWirtschaft SPORTS are not
                                                                                                                                 discountable and are not included in
                                                                                                                                 current contracts.
                                                                                                                                 Agency commission will be granted.

                                                                                                                                 *Publisher‘s own data 10/2020

Ad price list TextilWirtschaft digital 2021, No. 25                                                                                                                   32
TW 100

                                              At the turn of the year, TW 100 presents one hundred companies
                                              and individuals selected by the TW editorial staff due to their
                                              outstanding achievements in the fashion industry in recent
                                              months.
                                              Visionaries, pioneers and innovators are recognized. TW 100 is
                                              published in a coffee table book format with a special
                                              distribution at all important trade fairs and events.

                                              Formats and rates:
                                              2/1 page                                             € 16,000
                                              460 mm w x 300 mm h plus 4 mm trim per outer edge
                                              1/1 page                                             € 8,500
                                              230 mm w x 300 mm h plus 4 mm trim per outer edge

                                              TW 100
                                              Publishing date:      30 December 2021
                                              Ad deadline:          14 December 2021

                                              Distributed circulation: 30,000 copies (IVW + special distribution)

                                              Discounts:
                                              The special prices mentioned above apply. No further discounts are granted.
                                              The placements are included in the existing contracts.
                                              Agency commission is granted.

Ad price list TextilWirtschaft 2021, No. 74                                                                                 33
TW bodywear

                                              Bodywear – tradition meets innovation.
                                              The TW bodywear special edition is published twice a year at the
                                              same time as the season’s ordering round. Enjoy the many
                                              different bodywear styles including underwear, nightwear,
                                              swimwear, sports apparel, hosiery and much more.
                                              The editorial focus is on the latest trends, current topics, must-
                                              haves and perennial favourites within the bodywear segment.
                                              The outlook for the following season is always in focus.
                                              Thanks to distribution at selected international and national
                                              locations, your advertising message will reach the relevant
                                              decision makers in the fashion industry.

                                              TW bodywear 1
                                              Publishing date: 22 January 2021
                                              Ad deadline:     28 December 2020

                                              TW bodywear 2
                                              Publishing date: 16 July 2021
                                              Ad deadline:     25 June 2021

                                              Print run: 5,500 copies (Publisher‘s own data)

                                              The special edition TW bodywear can only be booked in combination with
                                              TW 3 or 27. The special edition cannot be booked separately. Ad content can be
                                              changed by arrangement.

Ad price list TextilWirtschaft 2021, No. 74                                                                              34
TW top fashion

                                              With the special edition TW top fashion, the top fashion specials
                                              from TextilWirtschaft once again come into the hands of
                                              decision-makers and buyers. They inform them to the point
                                              during buying season about the must-haves from the high genre.
                                              With a distribution at selected locations in Germany, Austria,
                                              Switzerland and Italy as well as at trade fairs, your advertising
                                              message hits right into the middle of the order process.

                                              TW top fashion 1
                                              Date of publication: 30 January 2021
                                              Ad deadline:         20 January 2021

                                              TW top fashion 2
                                              Date of publication: 24 July 2021
                                              Ad deadline:         14 July 2021

                                              Print run: 5,500 copies (Publisher‘s own data)

                                              The special edition TW top fashion can only be booked in combination with
                                              TW 3 or 4 or 27 or 29. The special edition cannot be booked separately.
                                              Ad content can be changed by arrangement.

Ad price list TextilWirtschaft 2021, No. 74                                                                               35
TW elements

                                              Shoes, bags, accessories.
                                              The season in full view. Twice a year the special edition of TW
                                              elements brings together trends, looks, news, business and labels
                                              all in a single issue. High quality, sophisticated and to the point.
                                              TW elements caters to all those who earn their money from
                                              shoes, bags and accessories and is thus an indispensable tool for
                                              the retail buying season. Distributed to selected trade fairs and
                                              directly to decision makers in retail and industry, TW elements
                                              offers the best environment for your advertising message

                                              TW elements 1
                                              Publishing date: 04 March 2021
                                              Ad deadline:     12 February 2021

                                              TW elements 2
                                              Publishing date: 28 August 2021
                                              Ad deadline:     09 August 2021

                                              Print run: 5,500 copies (Publisher‘s own data)

                                              The special edition TW elements can only be booked together with TW 7 or 32.
                                              TW elements cannot be booked separately. Ad content can be changed by
                                              arrangement

Ad price list TextilWirtschaft 2021, No. 74                                                                             36
Classified ads in print

Classified ads                                                                                     Family ads
Type area: 208 mm width, 270 mm height. The                                                        Type area: 193 mm width, 258 mm height.
height of the ad can be chosen individually.                                                       The hight of the ad can be chosen individually.
                                                                                                   .

                                              mm-rate                                                                                       mm-rate
                                              b/w and colour                                                                                b/w and colour
                                              € 5.85                                                                                        € 8.35

                                              Chiffre
                                              classified ads
                                              €7

                                              Column width:                                                                                 Column width:
                                              1 column = 49 mm                                                                              1 column = 59 mm
                                              2 columns = 102 mm                                                                            2 columns = 126 mm
                                              3 columns = 155 mm                                                                            3 columns = 193 mm
                                              4 columns = 208 mm
 Categories:
 Rentals, properties, contractProcessing, for sale and wanted etc.

Contact:                                                                                           Contact:
Petra Müller                                  Heike Schmidt                                        Dirk Bornhütter
Phone +49 69 7595-1719                        Phone +49 69 7595-1714                               Phone +49 69 7595-1713
mueller@TextilWirtschaft.de                   schmidt@TextilWirtschaft.de                          bornhuetter@TextilWirtschaft.de

No discounts, as basic rates have already been reduced. Classified ads are not included in current contracts, agency commissions will be granted.
All prices exclude VAT

Ad price list TextilWirtschaft 2021, No. 74                                                                                                                  37
Payment terms
Payment terms:                                Rescission:                              Discounts print                             Volume
3% discount for payment on advance            This order is processed in accordance    (booked within a single contract year)      • 1 page        3   %
invoice or order confirmation or direct       with the General Terms and Conditions                                                • 3 pages       5   %
debit up to the publication date of the       published on the Internet at             Frequency
                                              www.dfv.de.                                                                          • 5 pages      10   %
advertisement.                                                                         • 3 insertions    3%
                                              Deviating from these terms and                                                       • 7 pages      15   %
                                                                                       • 6 insertions    5%
                                              conditions, the following applies to     • 12 insertions   10 %                      • 10 pages     20   %
Net within 30 days from date of               TextilWirtschaft:
invoice.                                                                               • 26 insertions    15 %                     • 12 pages     22   %
                                              Cancellation of print and digital ad                                                 • 15 pages     25   %
                                                                                       • 38 insertions   20 %
                                              placements is accepted in written
All prices in this price list are exclusive   form and free of charge up to 14 days    • 44 insertions   22 %                      • 17 pages     26   %
of the statutory value added tax.             prior to the date of publication.        • 52 insertions   25 %                      • 20 pages     28   %
                                                                                       • 56 insertions   26 %                      • 30 pages     35   %
                                              In case this deadline is not met, a      • 70 insertions   28 %                      • 52 pages     50   %
Bank:                                         cancellation fee of 50% of the order
Frankfurter Sparkasse                         volume will be charged. In exceptional
BIC: HEL ADEF 1822                            cases, TextilWirtschaft may agree to a
                                                                                       Discounts digital
IBAN: DE56 5005 0201 0000 0349 26             postponement of print and digital
                                                                                       (booked within a single contract year)
                                              placements free of charge, however
                                              this only applies to the current
                                              calendar year.                           Grading
                                                                                       • € 6,000     3%
                                                                                       • € 12,000    5%
                                                                                       • € 18,000   10 %
                                                                                       • € 25,000   15 %
                                                                                       • € 33,000   20 %
                                                                                       • € 40,000   25 %
                                                                                       • € 48,000   30 %
                                                                                       • € 55,000   35 %
                                                                                       • € 62,000   40 %

                                                                                       TextilWirtschaft discounts can be transferred to bookings on
                                                                                       TextilWirtschaft digital. The reverse is not possible. The most
                                                                                       favourable discount will apply in each case.
                                                                                       Agency commissions will be granted.

Ad price list TextilWirtschaft 2021, No. 74                                                                                                                38
Specifications: Print
Book format:                                  Printing and binding:                      Transmission modes:
230 x 300 mm                                  Cover: sheet-fed of fset Content:          Via FTP, email
                                              commercial web of fset (Heat-Set),         FTP-Server:     das-dfv
Frequency:                                    saddleback stitching                       Username:       das-dfv
Magazine weekly every Thursday                                                           Password:       dasdfv09
                                              Colours:
Ad closing date and cancellation date:        European scale                             For data volume up to 10 MB, please
Wednesday (10 am) of the week                                                            send to artwork@TextilWirtschaft.de
preceding publication                         Colour sequence:
For current editorial schedule and            Black, cyan, magenta, yellow               Data Archive:
exact dates see                                                                          Data will be archived. Unchanged
www.TextilWirtschaft.de/mediakit              Dot gain:                                  repeats are generally possible. No data
                                              Colour:                                    guarantee
Please note:                                  At 40%: 16 %
All sizes are quoted exclusive of trim.       (Tolerance +/- 4%)                         Guarantee:
Please add 4 mm for each outer edge.          At 80%: 11 %                               If incomplete or deviating data is
Due to the variations in issue size and       (Tolerance +/- 3%)                         delivered (text, colour, pictures) we
the consequent change in the width of         Black:                                     cannot guarantee the final print result.
the inner pages, all texts, logos and         At 40%: 19 %                               Wrong light exposure due to
other items of bleed advertisements           (Tolerance +/- 4%)                         incomplete or wrong placements will
must be placed within at least 10 mm          At 80%: 13 %                               be charged. This also applies to
of the lateral trim edge and 5 mm of          (Tolerance +/- 3%)                         additional lithographic and
the upper and lower trim edge                 Slight variations in colour are possible   composition work as well as for the
                                              due the printing process.                  production of new proofs.
Delivery date for artwork
Wednesday of the week preceding               Paper quality:
publication                                   Cover: wood-free, white, glossy, art       You have further technical questions?
                                              paper Content: LWC, semi-fine, matt        Please call our hotline at
Formats:                                      coated                                     +49 69 7595-2442
Width x Height in mm plus 4 mm trim
per outer edge                                Data formats:
                                              We need digital files in PDF/X-3
                                              format, PSO LWC Improved profile.
                                              No open files. Please include all used
                                              typefaces. Half tone pictures need
                                              250 dpi resolution.

Ad price list TextilWirtschaft 2021, No. 74                                                                                         39
Specifications: Print
Glued inserts, Bound inserts, Bound-          Bound inserts                                  Bound-through inserts                      Loose inserts
through inserts and loose inserts             Minimum format: 230 mm w x 150 mm h            Format: 460 mm w x 300 mm h                Minimum format: 105 mm b x 148 mm h
                                              Maximum format: 230 mm w x 300 mm h            plus 4 mm trim per outer edge              Maximum format: 220 mm b x 297 mm h
Delivery address:                             Minimum paper weight 90g/m2                    Minimum paper weight 90g/m2                Minimum weight: Loose inserts with 2
Westdeutsche Verlags- und                     Maximum paper weight 115g/m2                   Maximum paper weight 115g/m2               pages must have a minimum paperweight
Druckerei GmbH                                                                                                                          of 150g/m².
Warenannahme Akzidenz,                        •   When producing bound inserts, please       •   Due to the variations in issue size
Zur Verwendung der TW                             bear in mind that when smaller than            and the consequent change in the       •   Inserts are inserted automatically..
(please indicate issue)                           the actual book format, these are              width of the inner pages, all texts,   •   In folded inserts, the final fold is run
Kurhessenstr. 4-6                                 closed at the top and therefore have a         logos and other items of bleed             parallel to the journal‘s spine.
64546 Mörfelden-Walldorf                          trim of 4 mm at the top edge.                  advertisements must be placed              Fanfolded inserts cannot be accepted.
Germany                                       •   Due to the variations in issue size and        within at least 10 mm of the lateral
                                                                                                 trim edge and 5 mm of the upper        •   Inserts with fabric samples and similar
                                                  the consequent change in the width                                                        tip-on can only be included by prior
Delivery: 19,000 copies                           of the inner pages, all texts, logos and       and lower trim edge.
                                                                                                                                            agreement with the publisher.
                                                  other items of bleed advertisements        •   With book-size format there is a
                                                  must be placed within at least 10 mm           trim of 4 mm on each outer edge.       •   Loose inserts above 125 g/pce on
Delivery date:                                    of the lateral trim edge and 5 mm of                                                      request.
Wednesday the week preceding                                                                 •   No processing guarantee possible in
                                                  the upper and lower trim edge.                 the case of incorrect trim or fold.    •   Other formats on request only and
publication, 10 am                                                                                                                          with binding sample.
                                              •   With book-size format there is a trim      •   Bound-through inserts with tip-on
                                                  of 4 mm on each outer edge.                    reply card can only be accepted if
Please submit a binding specimen of           •   No processing guarantee possible in            the postcard is attached parallel to   Glued inserts:
the glued insert, Bound insert, Bound-            the case of incorrect trim or fold.            gutter.                                Minimum format: 60 mm w x 80 mm h
through insert and loose insert for                                                                                                     Maximum format: 200 mm w x 200 mm h
inspection well in advance of                 •   Bound inserts with tip-on reply card       •   Other formats on request only and
                                                  can only be accepted if the postcard           with binding sample.                   Maximum weight of the glued insert: 25 g
publication.
                                                  is attached parallel to gutter.
                                              •   Rates for bound inserts with more                                                     •   Please allow for a max. adhesive
Bookings are only binding for the                                                                                                           tolerance of 10 mm in each direction.
publisher after presentation of the               than 12 pages on request.
sample and its approval. Inserts,             •   Placement of bound inserts on                                                         •   The distance to the edge of the page
bound-in inserts, bound-through                   request.                                                                                  and to the bottom must be at least
inserts and supplements which, due to         •   Other formats on request only and                                                         30 mm.
their format or presentation, give the            with binding sample.                                                                  •   Accepted materials:
reader's impression of being part of                                                                                                        Reply cards and booklets
the magazine or which contain third-                                                                                                        (other possibilities on request).
party advertisements shall not be                                                                                                       •   Placement: right page
accepted. The client shall be informed                                                                                                  •   Additionals costs for glued inserts:
immediately if an order is rejected.                                                                                                        No discounts or commission
                                                                                                                                            for reply cards € 3.980
You have further technical questions?                                                                                                       for booklets       € 5.630
Please call our hotline at                                                                                                                  Rates include postage.
+49 69 7595-2442

Ad price list TextilWirtschaft 2021, No. 74                                                                                                                                 40
Specifications digital
Banner campaign on the website:               Video ad campaigns:                         ▪   The push down functionality must        Showroom Galleries:
▪ static jpeg or animated gif files           ▪ Video format: .mp4                            be provided by the redirect code        1) Landing Page
▪ swf file including an alternative gif       ▪ Resolution: 1280 x 720 px                     and in the iframe.                      ▪ Brand name
   (not all user have a Flash Player!)        ▪ Maximum file size: 10 MB                  ▪   Max. file size: 250 KB                  ▪ Headline (max. 35 characters
▪ AdTag                                       ▪ Length: preferably 5-30 seconds           ▪   Compression Tools:                          incl. spaces)
▪ HTML5 file                                                                                  Graphics: https://tinyjpg.com           ▪ Article picture (Format: 16:9,
                                              ▪ Sound: on (video plays silently,              Javascript:
▪ max. 100 KB                                    sound can be activated by clicking                                                       size: max. 1 MB, without lettering,
                                                                                              https://javascriptminifier.com              logo etc.)
▪ URL for linking to your desired                on the speaker symbol)                       CSS: https://cssminifier.com
   landing page                               ▪ Click URL: URL on your preferred                                                      ▪ Contact details (max. 1 contact +
                                                 Landingpage                                                                              phone number + e-mail address +
                                                                                          2) Specifications for the video within          website link)
Data delivery to                              ▪ Aspect ratio: 16:9 (4:3 not               the redirect
banner@TextilWirtschaft.de at least 3            supported). Widescreen not
                                                 recommended.                             ▪ Format: 940 x 250 px to                   2) Picture Gallery
working days before start (Wednesday                                                          940 x 500 px
of the previous week).                                                                                                                ▪ Headline (max. 45 characters
                                              Data delivery to                            ▪ Length: 5 bis max. 30 seconds                 incl. spaces)
The pixel sizes can be found in your          banner@TextilWirtschaft.de at least         ▪ Sound: The video starts silently.         ▪ Gallery pictures (max. 20), static jpg
offer.                                        5 working days before start (Monday of          sound can be activated (by clicking         or png files,
                                              the previous week).                             on the speaker symbol)                      size: at least 800 x 600 px (larger
                                                                                          ▪ Interaction:                                  pictures will be scaled)
                                                                                              Video starts automatically with         ▪ Sequence: If a certain sequence is
Banner campaigns in one of the                                                                every page view and expands to
newslines or the newsflash:                   Billboard Pushdown Video ad:                                                                required, please define that via
                                                                                              940 x 500 px                                image names. Otherwise, any
▪ static gif, jpeg or png file,               The same specifications apply as for
                                              "Video Ad Campaign" (see above).                                                            sequence is chosen.
   no animation                                                                               Video plays once and does not
▪ max. 100 KB                                 It is also possible to deliver a redirect       restart automatically
                                              for the Billboard Pushdown Video Ad.                                                    Data delivery to
▪ URL for linking to your desired                                                                                                     banner@TextilWirtschaft.de at least
   landing page                               When creating the redirect, please              On user interaction ("mouse over")
                                                                                              the video expands / starts again        5 working days before start (Monday of
                                              note the following specifications for                                                   the previous week).
                                              both the redirect (1) and the video it          until the "mouse out"
Data delivery to                              contains (2):
banner@TextilWirtschaft.de at least                                                           Without user interaction, the video     Information on other digital advertising
                                              1) Spezifikationen Redirect
3 working days before start                                                                   will go back to the regular size (940   formats on request to
(Wednesday of the previous week).             ▪ The redirect code is delivered in an          x 250 px) after 15 seconds at the       banner@TextilWirtschaft.de and in our
                                                   iframe and must be functional in           latest.                                 digital showroom at
                                                   itself.                                                                            www.TextilWirtschaft.de/digital-showroom
The pixel sizes can be found in your
offer.                                        ▪ The video must be played via an           Data delivery to
                                                   external server (i.e. not the TW       banner@TextilWirtschaft.de at least
                                                   server) and should be streamed.        5 working days before start (Monday of
                                                                                          the previous week).

Ad price list TextilWirtschaft 2021, No. 74                                                                                                                               41
General information

Media kit                                     TW research                            TW JOBS                          TW conferences & events
These media kit can change during the         You can find the data of the fashion   You can find the job market of   You can find the conferences and
year.                                         industry at                            TextilWirtschaft at              events of TextilWirtschaft at
The up-to-date and binding version of         www.TextilWirtschaft.de/TWresearch                                      www.dfvcg.de
the media kit can be found at:                                                       www.TWJobs.de
www.TextilWirtschaft.de/mediakit

Editorial schedule
The editorial schedule can change
during the year. The up-to-date
version of the editorial schedule can
be found at:
www.TextilWirtschaft.de/mediakit

Digital showroom
You can find an overview of all digital
advertising possibilities in our digital
showroom at
www.TextilWirtschaft.de/digital-showroom

TW subscription shop
You can find all subscription options
in our shop at
www.TextilWirtschaft.de/abos

Ad price list TextilWirtschaft 2021, No. 74                                                                                                              42
You can also read