Media data 2021 - Bauverlag
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media data 2021
communication services for the target group of owners,
managers, building managers of large enterprises, banks,
insurance companies, real estate operators and property
administration companies as well as local communities
20%
discount
www.FACILITY-MANAGEMENT.de
media brand
FACILITY MANAGEMENT
PRINT FACILITY MANAGEMENT
1 title portrait page 3 However you want get into contact with the decision-makers in facility management
2 distribution analysis page 5 departments – be it in print, online, digital or face-to-face – FACILITY MANAGEMENT
T editorial schedule page 6 offers you the right platform in every case.
P prices page 8
F formats and technical advice page 10 Choose one channel from the FACILITY MANAGEMENT portfolio or combine different
channels.
additional benefit print:
Who is Who in FACILITY MANAGEMENT page 12
additional benefit print: property combination page 14
WEBSITE
1 portrait page 15
N website traffic page 16
P prices and forms of advertising page 17
F formats and technical advice page 18
NEWSLETTER
1 portrait page 20
Who is Who im
N distribution page 21
FACILITY MANAGEMENT
T time schedule page 22
P prices and forms of advertising page 23
F formats and technical advice page 24 FACILITY MANAGEMENT
additional benefit digital: online-advertorial page 26
additional benefit digital: communication package page 27
INDIVIDUAL
dice@bauverlag page 28
bauverlag web-seminars page 30
combination discounts page 31
contacts page 32
www.FACILITY-MANAGEMENT.de FACILITY MANAGEMENT
Newsletter
2
print
title portrait 1
1 magazine name: FACILITY MANAGEMENT
2 short profile: s an holistic, comprehensive service for a property and the people
A
working in it FACILITY MANAGEMENT aims to attain the highest
possible net product per workplace and of the tangible assets.
FACILITY MANAGEMENT affects buildings of all sizes and
dimensions and combines the:
1. technical
2. infrastructural
3. commercial
constituent of the facility management. Special articles contain all
the information those interested in facility management require.
The latest news, product information, legal issues and other news
form the trade complete the editorial. A special feature of the jour-
nal is the detailed analysis of a finished project in which exemplary
facility or building management schemes are already in operation.
3 target group: owners, managers, building managers of large enterprises, banks,
insurance companies, real estate operators and property admini-
stration companies as well as local communities
3
print
title portrait 1
4 publication frequency: 6 issues 14 page analysis: 2019 = 6 issues
total pages: 376 pages = 100.0 %
5 magazine format: DIN A4 (210 mm wide x 297 mm high)
editorial section 311 pages = 77.3 %
6 volume/year: 27 volume 2021
th
advertising section 65 pages = 22.7 %
7 sales price: annual subscription national € 105.00 including:
annual subscription abroad € 117.00 job vacancies and classified ads 2 pages = 0.5 %
single copy € 22.00 bound inserts 0 pages = 0.0 %
Further information is available at www.bauverlag-shop.de. publisher ads 22 pages = 33.8 %
loose inserts 8 pieces
8 organ: –
9 memberships: IVW 15 analysis of the content – editorial section: 311 pages = 100.0 %
software/IT/digitalisation/CAFM 56 pages = 18.0 %
10 publisher: Bauverlag BV GmbH dates/trade fair/congresses 33 pages = 10.6 %
Avenwedder Str. 55 office 26 pages = 8.4 %
33311 Gütersloh FM 24 pages = 7.7 %
Germany energy 24 pages = 7.7 %
www.bauverlag.de BIM 19 pages = 6.1 %
11 editor: Michael Voss cleaning 18 pages = 5.8 %
safety/time recording/fire protection 16 pages = 5.1 %
12 advertising: Michael Voss vehicle fleet 11 pages = 3.5 %
Director Market Strategies & Sales justice/guidelines 11 pages = 3.5 %
interview 10 pages = 3.2 %
13 editorial department: Achim Roggendorf
building technology 9 pages = 2.9 %
Editor-in-Chief
management 8 pages = 2.6 %
technique 6 pages = 1.9 %
Kerstin Galenza
infrastructure 6 pages = 1.9 %
Editor
financial 5 pages = 1.6 %
phone: +49 5241 80-75013
integration 4 pages = 1.3 %
e-mail: kerstin.galenza@bauverlag.de
lighting engineering 4 pages = 1.3 %
job market 4 pages = 1.3 %
CREM 4 pages = 1.3 %
monitoring 4 pages = 1.3 %
facility service 3 pages = 1.0 %
maintenance 3 pages = 1.0 %
real estate 3 pages = 1.0 %
4
print
distribution analysis 2
1 circulation audit: .1 distribution by Nielsen areas/german states:
copies per issue (annual average of July 01st 2019 to June 30th 2020)
2 circulation analysis:
copies actually distributed
% copies
print run: 10,000
Nielsen area I
copies distributed: 9,673 thereof abroad: 88
Schleswig-Holstein 3.2 310
copies sold: 1,138 thereof abroad: 56 Hamburg 3.5 338
subscriptions: 1,136 thereof membership 141 Lower Saxony 7.5 716
copies: Bremen 0.9 86
other sales: 1 Nielsen area III
single copy sales: 2 North Rhine Westphalia 20.4 1,957
free copies: 8,535 Nielsen area IIIa
Hesse 9.0 865
archive and specimen copies: 327
Rhineland-Palatinate 4.1 389
Saarland 0.9 88
3 geographic distribution analysis: Nielsen area IIIb
copies actually distributed Baden-Württemberg 12.5 1,200
business regions % copies Nielsen area IV
Bavaria 21.3 2,037
domestic 99.1 9,585
Nielsen area V
abroad 0.9 88
Berlin 5.0 482
copies actually distributed 100.0 9,673 Nielsen area VI
Mecklenburg-Vorpommern 1.2 112
Summary of the survey method: Brandenburg 2.2 215
1. Method: Dissemination analysis by file evaluation - total survey Saxony-Anhalt 1.5 147
2. Basic population: actual circulation 9,731 = 100.0 %, Nielsen area VII
not covered by the examination 158 = 1,6% Thuringia 2.4 229
3. Sample: total survey Saxony 4.3 411
4. Target person of the study: not applicable copies actually distributed 100.0 9,585
5. Period of study: May 2020
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at
www.FACILITY-MANAGEMENT.de/survey_method.
5
You miss your
print
editorial schedule T
t
focus in our lis
of topics? Feel
free to
contact us!
issue dates topics trade fairs/events
Publishing date: • What are the effects of corona on the FM market? 15.01.-18.01. Domotex
1/2021 09.02.2021 • Energy management for the future 11.01.-16.01. BAU
Editorial • How much digitisation does the office of the future need? 18.01.-24.01. imm cologne
January/ deadline: • Fleet management for SME 30.01.-02.02. Paperworld
February 12.12.2020 09.02.-11.02. E-world energy&water
Advertising 26.02.-28.02. GETEC – Gebäude.Energie.
deadline: Technik
21.01.2021
2/2021 Publishing date: • New trends in providing for the community 12.-16.03. Internorga
09.03.2021 • The real-estate industry in a state of flux 16.-19.03. Mipim
March/April Editorial • Efficient heating and air conditioning for commercial properties 22.-26.03. ISH
deadline: • Maintenance for industry and trade 12.-16.04. Hannover Messe
20.01.2021 • Building automation April 2021 Facility Management
Advertising • Catering Nutzerkongress
deadline:
15.02.2021
3/2021 Publishing date: • New trends in the energy industry 18.05.-20.05. eltec
11.05.2021 • Servparc 2021 09.06-11.06. Intersolar / The smarter E Europe
May/June Editorial • E-mobility 14.06.-19.06. Interschutz
deadline: • Tender of FM contracts 30.06.-01.07. servparc
31.03.2021 • Building and energy technology 30.06.-01.07. E2 Forum Frankfurt
Advertising • Video surveillance and access control
deadline:
16.04.2021
6
You miss your
print
editorial schedule T
t
focus in our lis
of topics? Feel
issue dates topics free to trade fairs/events
contact us!
Who is Publishing date:
Who in 21.06.2021
FACILITY Editorial Who is Who im FACILITY MANAGEMENT
MANAGEMENT deadline: The annual trade directory, printed and online, for the FM and real estate branch
2021 30.04.2021 – magazine delivery at the servpac in Frankfurt –
Advertising – further information on page 14/15 –
deadline:
20.04.2021
4/2021 Publishing date: • Maintenance and cleaning services
13.07.2021 • BIM in facility management
July/August Editorial • Obligations for operators of air conditioning systems
deadline: • CAFM: Optimising processes and data better
23.06.2021
Advertising
deadline:
21.06.2021
5/2021 Publishing date: • CMS 2021 21.-24.09. CMS-Cleaning.Management.Service
16.09.2021 • Routine cleaning 11.-13.10. Expo Real
September/ Editorial • Expo Real 2021
deadline: • Guidelines: Legal security for real estate operators
October
11.08.2021
Advertising
deadline:
25.08.2021
6/2021 Publishing date: • Sustainability management in FM 15.11.-18.11. Medica
16.11.2021 • Office design: challenges for service providers
November/ Editorial • Data protection in companies
deadline: • Smart building technologies
December
11.10.2021
Advertising
deadline:
22.10.2021
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality
7
prices, valid from 1st October 2020
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
special position: inside front cover and inside back cover € 498.00
format width x height mm b/w colour
back cover € 959.00
2/1 page 378 x 246 9,585.00 12,654.00 other prescribed positions: 20 % of basic b/w rate
1/1 page 166 x 246 4,790.00 6,420.00
3/4 page horizontal 186 x 198 3,600.00 5,230.00 colour: per special colour € 1,220.00
upright 135 x 270
2/3 page horizontal 166 x 165 3,193.00 4,830.00 format: ads bleeding over the printing area, bleed ads:
2/1 page € 1,490.00
1/2 page horizontal 166 x 123 2,395.00 4,250.00
1/1 page € 705.00
upright 81 x 246 1/2 page and smaller € 375.00
juniorpage 109 x 186 2,440.00 4,340.00
1/3 page horizontal 166 x 81 1,630.00 3,480.00 All charges are discountable.
upright 52 x 246
1/4 page horizontal 166 x 40 1,210.00 3,060.00 3 discounts: published within 12 months
2-col, 81 x 123 3 times 3% 3 pages 5%
upright 40 x 246 6 times 5% 6 pages 10 %
12 times 10 % 12 pages 15 %
1/8 page horizontal 166 x 34 639.00 2,498.00
18 times 15 % 18 pages 20 %
2-col, 81 x 64 24 times 20 % 24 pages 25 %
1-col, 34 x 102
property combination
format colour
20 % property combination discount with BundesBauBlatt
advertorial 1/1 page 6,430.00
advertorial 1/2 page 4,250.00 crossmedia discount
coverstory 13,490.00 Discounts for print and online advertising and crossmedia advertising
cover 7,620.00 campaigns on request.
All prices are subject to statutory VAT,
Please find the general terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf Bauverlag combination
Combination discount for combining the magazines of Bauverlag.
Please refer to “combination discounts” on page 31.
Loose inserts and technical costs are not discountable.
8
prices, valid from 1st October 2020
print
P
4 classified ads: (not discountable) required delivery quantity: 10,300 copies
situations vacant b/w € 3.80 elivery address:
d Integralis Industriebuchbinderei,
situations vacant colour € 4.80 Lettershop und Fulfillment GmbH
situations wanted € 3.80 Lägenfeldstraße 4
box number fee € 50.00 30952 Ronnenberg
Germany
From a print value of 1,100.00 €, your job posting will be displayed delivery memo: „for FACILITY MANAGEMENT
online at www.FACILITY-MANAGEMENT.de for 4 weeks for free. issue …”
5 special ad types: bound Inserts for selected circulation: selection costs per selection € 125.00
2 pages € 4,790.00
4 pages € 8,650.00 glued ad media: price ‰
6 pages € 12,950.00 postcard € 85.00
8 pages € 16,800.00 product samples on request
(others on request)
technical costs are not eligible for commission and are not
discounts as per scale of discount 1 sheet = 1/1 ad page discountable.
please supply bound inserts in untrimmed format of 216 mm wide tequired delivery quantity: 10,300 copies
and 286 mm high (four pages and more: folded). Raw format of delivery address: Integralis Industriebuchbinderei,
bound-in inserts: bound inserts: 216 x 307 mm, head trim: 7 mm, Lettershop und Fulfillment GmbH
foot trim: 3 mm, lateral trim: 3 mm each Lägenfeldstraße 4
30952 Ronnenberg
required delivery quantity: 10,300 copies Germany
delivery address: Wentker Druck GmbH delivery memo: „for FACILITY MANAGEMENT
Gutenbergstraße 5-9 issue …”
48268 Greven
Germany We will be happy to provide you with information on other
delivery memo: „for FACILITY MANAGEMENT special forms of advertising. Just contact us, we will be pleased
issue …” to realize your individual customer wishes.
loose inserts: (not discountable) 6 contact: Michael Voss
maximum Size 205 x 290 mm Director Market Strategies & Sales
7 terms of payment: net invoice value within 30 days following the date of the invoice,
weight of loose insert price ‰
VAT ID No. DE 813382417
up to 25 g and 2 mm thickness € 325.00
(higher weights and thicknesses on request) Bauverlag BV GmbH, Gütersloh
Sparkasse Gütersloh-Rietberg
IBAN: DE46 4785 0065 0018 0329 62
BIC: WELADED1GTL
9
formats and technical advice
print
F
1 magazine format: IN A4 (210 mm wide x 297 mm high;
D 5 colours: Please make sure that the colour range always contains
untrimmed: 216 mm wide x 303 mm high) Cyan, Magenta, Yellow and Black. Colours which do not
printing area: 166 mm wide x 246 mm high require their own printing block must be marked as four-
4 columns, each 45 mm colour separations. Colour mode: CMYK. With RGB, colour
differences result.
2 printing and binding methods: Offset printing, adhesive binding
6 proof: F or all contract-proof ads, digital proofs (with Ugra/FOGRA
3 data transfer: We accept the following data media: CD-ROM, DVD media wedge V 2.0) are required. The colour profile is iso
Transfer by FTP: on request coated v2 300%. If no proofs are provided, the publisher
By e-mail (up to 10 MB): order.management@bauverlag.de assumes absolutely no liability for colour shifts/variations in
the print image.
For larger volumes of data, please contact:
Birgit Grothe, phone: +49 5241 80-2238 7 data archiving: All data files sent to us must be copies; for back-up purpo-
ses, you should store originals until publication of the
4 data formats: Please send your ad data as PDF data files with embedded respective issue. The documents and indexes must have a
fonts, CMYK colour space or spot colours and 300 dpi reso- unique order and page designation.
lution. Alternatively you can send us an EPS file with fonts If possible, please avoid special symbols, blanks and umlauts
converted to paths and 300 dpi resolution or a TIFF file in in your data file names. Please ensure that you supply all
CMYK colour space with 600 dpi resolution. elements used. This applies particularly to photos/figures
Please note that for open files we may charge editing costs and fonts embedded in EPS graphics.
depending on the work required. Data are archived; repeats without changes are therefore
If possible, please use only PostScript fonts from the Adobe generally possible. However, we do not provide a data
or Linotype Library. If you use any other or modified fonts, guarantee.
please advise us accordingly. For reasons relating to licensing
laws, you may not supply fonts to us. If we do not have the 8 guarantee: The printers working for us can only expose what is stored
font used, you must convert the text section concerned into on the data media delivered by you. We cannot accept
character codes with a graphic program and integrate it as a liability for any deviations in texts, illustrations and colours.
graphic into your document. In such cases, please consult us.
9 contact: Birgit Grothe
phone: +49 5241 80-2238
e-mail: order.management@bauverlag.de
10formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 166 x 246 109 x 246 166 x 165 81 x 246 109 x 186 166 x 123 52 x 246 166 x 81 40 x 246 166 x 40 81 x 123
in mm
bleed size (additionally 3 mm trim to each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 Junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 130 x 297 210 x 186 102 x 297 130 x 206 210 x 143 73 x 297 210 x 101 61 x 297 210 x 60 102 x 143
in mm
11additional benefit print
Who is Who in FACILITY MANAGEMENT
Who is Who in FACILITY MANAGEMENT
offers you a fast and directly access to the products and services of the technical, infrastructural and commercial
facility management.
You can present your company, your products and services the desicion makers of the real estate industry.
Who is Who in FACILITY MANAGEMENT FACILITY MANAGEMENT newsletter www.fm-whoiswho.de
circulation: 8,000 copies
publishing date: 21.06.2021
advertising deadline: 10.04.2021
12additional benefit print
Who is Who in FACILITY MANAGEMENT
advertisements 1/1 page colour company portrait base board 1/2 page colour
2,550.00 € 2,550.00 € 1,040.00 € 1,030.00 €
printing area wide x high
bleed wide x high 100 mm x 90 mm company details + logo 220 mm x 45 mm 100 mm x 90 mm
(*additionally 3 mm bleed on the cut sizes) 120 mm x 210 mm* about 2,000 characters, 1-2 pictures 240 mm x 58 mm* 120 mm x 102 mm*
How to present - PRINT
basic entry basic package classic package premium package The following advertising forms
trade name + address incl. e-mail, website, phone, fax ✓ ✓ ✓ ✓
can also be added:
product group 1 5 10 15
company’s logo ✓ ✓ ✓
company’s logo 110.00 €
advertisement 1/1 page colour ✓ ✓
product group 100.00 €
linking e-mail address + internet (online) ✓
establishment 70.00 €
company’s logo on homepage (online) ✓
these prices are valid for 12 months.
presentation in FACILITY MANAGEMENT newsletter (online) one-time
product information (online) ✓
these prices are valid for 12 months. 70.00 € 540.00 € 1,920.00 € 2,820.00 € New online advertising opportunities can be found here!
For further information:
Narin Yelman
Sales Manager
narin.yelman@bauverlag.de
phone: +49 5241 80-2344
13+ Magazin additional benefit print
BundesBauBlatt property combination
property combination:
the strong advertising duo
■1
0,000 FACILITY MANAGEMENT recipients + 12,000 BundesBauBlatt recipients
= 22,000 recipients in the property sector
■w
ith BundesBauBlatt decision-makers for privately used industrially used property
+ FACILITY MANAGEMENT decisionmakers for residential property
■q
uality of the readers and of the media performance of both titles guaranteed by
TNS Infratest
Your combination advantage:
You book: advertisements in the same format in FACILITY MANAGEMENT
and BundesBauBlatt
You receive: 20% property combination discount
property combination = BundesBauBlatt
coverage, decision-makers and quality for the best price target group: decision-makers for
rivately used residential
p
property
edition: 12,000 copies
price: 1/1 page col. 5,820.00 €
1/2 page col. 3,720.00 €
www.BundesbauBlatt.de
Note: Applies for advertisements from 1/8 page onward; in the quantity and series discount rate the Property Combination counts as one page/placement.
14website
portrait 1
1 website: www.FACILITY-MANAGEMENT.de
2 short profile: More and more facility managers and decision-makers in technical,
commercial and infrastructural building services management are
using the internet in their day-to-day work.
www.FACILITY-MANAGEMENT.de complements the printed edition
and also provides readers with an additional interactive component
with extensive user benefits.
As in the printed issue, the online pages of FACILITY MANAGEMENT
focus on current topics. These are presented in competent,
focussed and application-oriented reports. Together with FACILITY
MANAGEMENT, FACILITY MANAGEMENT newsletter and
www.FACILITY-MANAGEMENT.de provides a target-group-
friendly platform with crossmedia synergies for your advertising
campaigns.
3 target group: managers responsible for property and estates that are used
commercially, publicly or industrially.
4 publisher: Bauverlag BV GmbH
contact editorial department:
Kerstin Galenza
Editor
phone: +49 5241 80-75013
e-mail: kerstin.galenza@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
15website
website traffic N
1 traffic audit:
2 website traffic: page impressions: 18,312
visits: 13,178
unique user: 10,426
(Source for page impressions and visits: IVW, for unique users: Google Analytics/proprietary information; average per month July 2019 to June 2020)
Source from June 2019 to March 2020: Google Analytics/own reference
Source from April 2020 for page impressions and visits: IVW
Source unique user: Google Analytics/proprietary information
16prices and forms of advertising
website
P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeks
fullsize banner complete website, in rotation with max, 2 others 468 x 60 100 kB 476.00
superbanner complete website, in rotation with max, 2 others 728 x 90 100 kB 616.00
skyscraper complete website, in rotation with max, 2 others 120 x 600 100 kB 728.00
skyscraper sticky complete website, in rotation with max, 2 others 120 x 600 100 kB 784.00
wide skyscraper complete website, in rotation with max, 2 others 160 x 600 100 kB 840.00
wide skyscraper sticky complete website, in rotation with max, 2 others 160 x 600 100 kB 924.00
half page complete website, in rotation with max, 2 others 300 x 600 100 kB 980.00
half page sticky complete website, in rotation with max, 2 others 300 x 600 100 kB 1,036.00
medium rectangle complete website, in rotation with max, 2 others 300 x 250 100 kB 840.00
wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 100 kB 1,092.00
expandable wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,204.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situations vacant in the job market individual 100 kB 1,100.00
microsite own navigation within the website, duration 12 weeks individual 100 kB 9,408.00*
onlinePLUS addition to an existing online article/advertorial photos, videos, PDFs 100 kB 1.008.00
online-advertorial see page 26 individual 100 kB 2,520.00
ad bundle website, in rotation with max, 2 others consisting of fullsize banner, 100 kB 728.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,204.00
in rotation with max, 2 others
All online advertising formats can be booked exclusively, Rates and availability on request, *Total price for a period of 12 weeks, Please find the general terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf
2 disocunts: published within 12 months We will be happy to provide you with information on other online special
3 months 5 % forms of advertising, Just contact us, we will be pleased to realize your
6 months 10 % individual customer wishes,
12 months 15 %
Axel Gase-Jochens
3 special advertising formats: additional options Head of Digital Sales
wallpaper: coloured, clickable background phone: +49 5241 80-75018
30 % additional charge e-mail: axel,gase-jochens@bauverlag,de
17formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tag 2 delivery address: Please send the ad media for your campaign to
Weight: max. 100 kB per banner order.management@bauverlag.de
Please also provide a medium rectangle for the online adverti 3 delivery deadline: 4 working days prior to beginning of the campaign.
sing options in order to guarantee optimisation for mobile devices. These lead times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can bear no costs
The kB data given for every advertising material are maximum sizes and for delays caused by late delivery to us.
represent the total sum of all data defined by the advertising materials
(including files to be loaded later, sniffer code, images, flash, etc.). Please send your materials together with the required meta information:
– booked site
– customer name
– order number
F or detailed information please see our spec sheet: – target-URL
www.bauverlag.de/downloads/spec-sheet-online.pdf – booking period
– advertising format
– motif name
You get a reporting about ad-impressions and ad-clicks – contact person for inquiries
after campaign end.
4 contact person: If you have any technical queries, please contact:
Birgit Grothe
phone: +49 5241 80-2238
e-mail: order.management@bauverlag.de
18website
formats and technical advice F
advertising forms
fullsize banner superbanner skyscraper wide Skyscraper half Page billboard
468 x 60 728 x 90 120 x 600 160 x 600 300 x 600 970 x 250
format
width x height
in pixel
medium rectangle wallpaper expandable wallpaper layer ad ad bundle
300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 468 x 60
120 x 600 (300 x 600) 120 x 600
Please consider our information on data formats and programming.
300 x 250
19newsletter
portrait 1
1 name: FACILITY MANAGEMENT newsletter
2 short profile: The FACILITY MANAGEMENT newsletter sends readers news from
the sector by e-mail. Issued once a month, it keeps facility managers
up to speed with the latest news items and articles from the print
version of the magazine.
3 target group: managers responsible for property and estates that are used
commercially, publicly or industrially
4 publication frequency: monthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Kerstin Galenza
Editor
phone: +49 5241 80-75013
e-mail: kerstin.galenza@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
20newsletter
distribution N
1 recipients: The FACILITY MANAGEMENT newsletter reaches managers in facility
management.
2 circulation: 2,172 recipients
openingrate gross: 86.51%
openingrate net: 27.13%
(source: Inxmail; average per month July 2019 until June 2020)
21newsletter
time schedule T
newsletter publication date booking deadline trade fairs/events
Domotex, Hybrid-BAU, imm cologne,
1/2021 14.01.2021 06.01.2021
Paperworld, E-world energy&water
2/2021 18.02.2021 10.02.2021 GETEC, Internorga
3/2021 16.03.2021 08.03.2021 Mipim, Digital-ISH
4/2021 09.04.2021 30.03.2021 Hannover Messe, Facility Management Nutzerkongress
5/2021 11.05.2021 03.05.2021 eltec
Intersolar / The smarter E Europe, Interschutz,
6/2021 15.06.2021 07.06.2021
servparc, E2 Forum Frankfurt
7/2021 15.07.2021 07.07.2021
8/2021 17.08.2021 09.08.2021
CMS-Cleaning.Management.Service
9/2021 16.09.2021 08.09.2021
10/2021 07.10.2021 29.09.2021 Expo Real
11/2021 16.11.2021 08.11.2021
12/2021 14.12.2021 06.12.2021
22newsletter
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletter
fullsize banner content 468 x 60 20 kB 479.00
skyscraper next to the content 120 x 600 20 kB 577.00
wide skyscraper next to the content 160 x 600 20 kB 732.00
medium rectangle content 300 x 250 20 kB 732.00
text ad content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 20 kB 577.00
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1. text ad in the newsletter, headline up to 50 characters
content + text up to 500 characters
(incl. spaces) 20 kB 665.00
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 20 kB 562.00
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover content, exclusive up to 4 text ads,
20 kB 4,322.00
3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
3 times 5%
6 times 10 %
23newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 20 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: please send the ad media for your campaign to
order.management@bauverlag.de
4 delivery date: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can bear no costs
for delays caused by late delivery to us.
Please send your materials together with the required meta information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the recipients/
opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Birgit Grothe
phone: +49 5241 80-2238
e-mail: order.management@bauverlag.de
24newsletter
formats and technical advice 1
format
width x height
in Pixel
fullsize banner skyscraper wide skyscraper medium rectangle text ad text ad premium
468 x 60 120 x 600 160 x 600 300 x 250 headline up to 50 characters headline up to 50 characters
+ up to 500 characters + up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
25additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-advertorial.
The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:
• ermanent online posts on www.FACILITY-MANAGEMENT.de
p
(these remain accessible via the search function after the 4-week period
has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in FACILITY MANAGEMENT newsletter with a link to the
online post
• advertised Feacebook post via Facebook fanpage of
FACILITY MANAGEMENT with a link to the online post
price: 2,520.00 € plus VAT.
26additional benefit digital
communication package
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
half page ad on wide skyscraper in online-advertorial on 1/2 page advertorial or advert
www.FACILITY-MANAGEMENT.de FACILITY MANAGEMENT www.FACILITY-MANAGEMENT.de in the print edition of FACILITY
newsletter (for services see previous page) MANAGEMENT
duration: 4 weeks duration: 4 weeks
price: 1.540,80 € plus VAT. price: 6,093.00 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
27The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
dice@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise rainer.homeyer-wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
28Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites web seminars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
visit us at: dice.bauverlag.de
29Direct customer contact: with our web seminars!
Web seminars are an effective tool to establish and maintain strong customer relationships.
The benefits are perfectly obvious:
» Gain new customers and valuable, qualified leads.
» Get your target group involved engage your audience in direct dialogue.
» You choose an interesting topic, invite guest speakers and prepare your own talk withsupporting charts.
» Design your interactive online presentation
» Strengthen your brand and marketing message with a web seminar
As a media company and event organizer with the appropriate infrastructure,
we can actively support you from providing advice, organizing and executing
your web seminars, to facilitation by our Editor in Chief.
Basisprice: 5,900.00 € no agency commission discounts, plus VAT
Interested?
We are happy to advise and inform you!
30combination discounts
By booking several of theses magazines take advantage of a conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
31contacts
Bernd Fenske Andreas Kirchgessner Paola Pedevilla
Key Account Manager Key Account Manager agency abroad Italy
phone: +49 89 24440-7344 phone: +49 5241 80-2322 Ediconsult Internazionale S.r.l.
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 Piazza Fontane Marose, 3
e-mail: andreas.kirchgessner@bauverlag.de 16123 Genova
phone: +39 010 583684
fax: +39 010 566578
e-mail: costruzioni@ediconsult.com
Axel Gase-Jochens Christiane Klose Erdal Top
Head of Digital Sales Sales Manager Job Market Key Account Manager
phone: +49 5241 80-75018 phone: +49 5241 80-2716 phone: +49 5241 80-2179
fax: +49 5241 80-6066 fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de e-mail: erdal.top@bauverlag.de
Marc Jouanny Narin Yelman
agency abroad Sales Manager
France, Belgium, Luxembourg phone: +49 5241 80-2344
International Media Press & Marketing 16, fax: +49 5241 80-6066
rue Saint Ambroise, 75011 Paris e-mail: narin.yelman@bauverlag.de
phone: +33 1 43553397
fax: +33 1 43556183
mobile: +33 608 975057
e-mail: marc-jouanny@wanadoo.fr
We will support your mediaplannings – just give us a call or send us an e-mail!
32You can also read
