Media data 2019 - www.metallbau-magazin.de - Bauverlag

 
Media data 2019 - www.metallbau-magazin.de - Bauverlag
media data 2019

communication solutions for the
target group of structural aluminium
and steel engineering contractors

                              www.metallbau-magazin.de
Media data 2019 - www.metallbau-magazin.de - Bauverlag
media brand
                                                                                                                                               metallbau

PRINT                                                                   metallbau - communication solutions for the target group
1   title portrait                                      page 3          In which way you ever would like to get in touch to the structural aluminium and steel
2   distribution analysis                               page 5          engineering contractors – whether print, online, digital or in person – metallbau in each case
T   editorial schedule                                  page 6          offers the right platform.
P   prices                                              page 8
P   prices „market place“                               page 10
P   prices „professional place“                         page 11
F   formats and technical advice                        page 12

WEBSITE
                                                                                                              PRINT
1   portrait                                            page   14
N   website traffic                                     page   15
P   prices and forms of advertising                     page   16
F   formats and technical advice                        page   17
                                                                                                           WEBSITE
NEWSLETTER
P   portrait                                            page   19
N   distribution                                        page   20
T   time schedule                                       page   21
P   prices and forms of advertising                     page   22
F   formats and technical advice                        page   23

    additional benefit digital: online-advertorial      page 25
    additional benefit digital: communication package   page 26                                        NEWSLETTER
INDIVIDUAL
    DICE@bauverlag                                      page 27

    combination discounts                               page 29                                        INDIVIDUAL
    contact                                             page 30

                                                                    2
Media data 2019 - www.metallbau-magazin.de - Bauverlag
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                                                                                                           title portrait   1
1 title:           metallbau

2 short profile:    he professional journal metallbau is addressed to decision-makers in struc-
                   T
                   turalmetal engineering in Germany, Austria and Switzerland. Target groups
                   are both professional trade and industrially oriented aluminium and steel
                   engineering contractors. The articles cater to the interests of the managing
                   directors and deal with issues in the working environment of responsible
                   technicians/engineers in design, fabrication and on the construction site.
                   Our readers are primarily concerned with windows, doors, facades, gates,
                   conservatories, stairways, fences, railings and, in the meantime, also with the
                   production of components for industry. The editors provide information on
                   the sector, technical innovations, completed projects and modern company
                   management. We regularly report on career paths in structural metal engi
                   neering – both trade professional and academic careers. Profiles presenting
                   the portfolio of the contractors, technical reports on standards, the applica
                   tion of machines and software keep you up to date and provide concrete
                   recommendations for the field. With reader tests, market surveys and brief
                   reports on new products, we ensure that you maintain an overview of
                   suppliers and service contractors and make the right choice for your invest
                   		ments. Most of the information is researched by our editors, other reports
                   are written by specialist authors from training and testing institutes as well as
                   from the supplier sector. Experts report on damage incidents and give tips on
                     avoiding errors.

3 target group:    structural aluminium and steel engineering contractors

                                                                                                       3
Media data 2019 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                 title portrait             1
4 publication frequency:   10 issues                                            14 print volume analysis 2017 = 10 issues
                                                                                total volume:                                       746 pages =        100.0%
5 size of the journal:      DIN A4 (210 mm wide x 297 mm high)
                                                                                editorial section                                   631 pages =         84.6%
                                                                                advertising section                                 115 pages =         15.4%
6 volume/year:              30th volume 2019
                                                                                              including:
                                                                                              job vacancies and classified ads       33 pages =         28.3%
7 sales price:              annual subscription national         € 118.00
                                                                                              bound inserts                           2 pages =           1.7%
                            annual subscription international    € 130.00
                                                                                              publisher ads                          24 pages =         21.1%
                            annual subscription student          € 74.00                      loose inserts		                                         18 pieces
                            single copy                          € 18.00
                                                                                15 page analysis:                                  631.0 pages = 100.00
8 organ:                    –
                                                                                technical contributions, including:                302.2 pages   =     47.9 %
9 membership:               IVW                                                 software                                            35.0 pages   =     11.6 %
                                                                                welding systems                                     34.7 pages   =     1 1.5%
10 publisher:               Bauverlag BV GmbH                                   facades                                             27.6 pages   =       9.0 %
                            Avenwedder Str. 55                                  tools                                               26.6 pages   =       8.8 %
                            33311 Gütersloh                                     fixing systems                                      26.5 pages   =       8.8 %
                            Germany                                             balconies, conservatories                           24.7 pages   =       8.2 %
                            www.bauverlag.de                                    windows                                             19.3 pages   =       6,4%
                                                                                glass                                               18.2 pages   =       6.0 %
11 publisher:               –                                                   utility vehicles                                    13.5 pages   =       4.5%
                                                                                metal working                                       11.0 pages   =       3.6 %
12 advertising:             Volker Winzer                                       gates                                               10.7 pages   =       3.6%
                                                                                steel                                                7.7 pages   =       2.6 %
                            Head of advertising market
                                                                                drive engineering                                    7.0 pages   =       2.3%
                                                                                doors                                                6,7 pages   =       2,2%
13 editorial department: Stefanie Manger                                        sun shading systems                                  6.2 pages   =       2.1 %
                         Editor-in-Chief                                        hot dip galvanizing                                  6.1 pages   =       2.0 %
                         phone: +49 5241 80-2190                                stairways, banister                                  5.9 pages   =       2.0 %
                         fax: +49 5241 80-66975                                 fences                                               5.7 pages   =       1.9%
                                                                                work protection, work clothes                        3.5 pages   =       1.2 %
                         e-mail: stefanie.manger@bauverlag.de
                                                                                locking and security systems                         2.7 pages   =       0.9 %
                                                                                fire protection                                      1.7 pages   =       0.5 %
                                                                                hall construction                                   1.5 pages    =       0,5%
                                                                                interviews/company portraits                        55.6 pages   =       8.8 %
                                                                                management                                          53.7 pages   =       8.5 %
                                                                                new products                                        47.7 pages   =       7.6%
                                                                                technical literature, law                           35.2 pages   =       5.6%
                                                                                editorial/content/etc.                              32.9 pages   =       5.2 %
                                                                                object                                              31,9 pages   =       5,1%
                                                                                trade fairs, events                                 29,8 pages   =      4.7 %
                                                                                industry view                                       28,5 pages   =       4,5%
                                                                                training and advanced training                      13.4 pages   =       2.1 %

                                                                            4
Media data 2019 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                                      distribution analysis             2
1 circulation audit:                                                                               3.1 distribution by Nielsen areas/german states:
2 circulation analysis:	copies per issue
                         (annual average of July 01st 2017 to June 30th 2018)                                                                              copies actually distributed
                                                                                                   regions                                                           %              copies
 print run:                                    21,200                                              Nielsen-Gebiet I
                                                                                                   Schleswig-Holstein                                               2.1               392
 copies distributed:                           20,136 davon Ausland:                 1,453
                                                                                                   Hamburg                                                          1.0               187
 copies sold:                                     945 davon Ausland:                      94
                                                                                                   Lower Saxony                                                     7.0             1,308
 subscriptions:                                   938 davon Mitgliederstücke:              –       Bremen                                                           0.5                93
 other sales:                                        7                                             Nielsen-Gebiet II
 single copy sales:                                  0                                             North Rhine Westphalia                                         21.5              4,017
 free copies:                                  19,191                                              Nielsen-Gebiet IIIa
                                                                                                   Hesse                                                            7.7             1,439
 archive and specimen copies:                   1,064
                                                                                                   Rhineland-Palatinate                                             5.2               972
                                                                                                   Saarland                                                         1.4               262
3 geographic distribution analysis:                                                                Nielsen-Gebiet IIIb
                                                            copies actually distributed            Baden-Württemberg                                              17.1              3,195
 business regions                                                     %             copies         Nielsen-Gebiet IV
                                                                                                   Bavaria                                                        17.8              3,326
 domestic                                                           92.8            18,683
                                                                                                   Nielsen-Gebiet V
 abroad                                                              7.2             1,453
                                                                                                   Berlin                                                           2.0               374
 copies actually distributed                                       100.0            20,136         Nielsen-Gebiet VI
                                                                                                   Mecklenburg-Vorpommern                                           2.0               374
                                                                                                   Brandenburg                                                      3.0               560
                                                                                                   Saxony-Anhalt                                                    2.4               448
                                                                                                   Nielsen-Gebiet VII
                                                                                                   Thuringie                                                       3.2               598
                                                                                                   Saxony                                                          6.1             1,140
                                                                                                   copies truly distributed in domestic area                     100.0            18,683

                                                                                               5
Media data 2019 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                                               editorial schedule                T
 issue           dates            features                                            further topics                special/market survey/reader test          events
 1               publishing       • Static finesse for sophisticated structures       • Object report:              • Expo special: BAU 2019 (part 2)         14.–19.01.    BAU, Munich
 January         date:                                                                 Aluminium-glass-
                 09.01.2019       • Heavy elements: lifting, turning, pivoting         facade
                                                                                      • Static standards
                 advertising      • Metal construction is becoming more
                 deadline:          international
                 11.12.2018
 2               publishing       • Security/safety technology: Cleverly              • Works report:               • Product journal: Fencing systems         20.-21.02.    FeuerTrutz,
 February        date:              combining mechanics and electronics                 On-site with our                                                                     Nuremberg
                 15.02.2019                                                             system partner              • Product journal: Electric tools
                                  • Modern cooperation: Interdisciplinary & digital   • User report:                                                           13.-17.03.    IHM, Munich
                 advertising                                                            Thermal imaging
                 deadline:        • Stainless steel: Which grade for which              camera
                 24.01.2019         application                                       • Management:
                                                                                        Recruiting specialist
                                                                                        staff
 3-4             publishing       • Double effect hot-dip galvanising: Corrosion      • Object report:              • Product journal: Fire protection         01.-05.04.    Hanover Messe,
 March/          date:              and fire protection                                 Renovation using                                                                     Hanover
 April           20.03.2019                                                             steel profiles              • Market overview:                         18.-14.04.    bauma, Munich
                                  • Noise protection: Implementing DIN 4109 in        • Standards for                Devices for digital measurements
                 advertising        metal working                                       accessible
                 deadline:                                                              construction
                 26.02.2019       • Welding techniques: Process optimisation

                                                        SPECIAL: UTILITY/COMMERCIAL VEHICLES
 5               publishing       • Metalworkers in structural glass construction     • User report:                • Product journal: Around the door         15.-17.05.   Intersolar, Munich
 May             date:            • Market Report 2018/19                               Software                    • Product journal: Industrial doors
                 03.05.2019       • Online procurement in metal construction          • Fire Safety Standards
                                                                                      • Management:
                 advertising                                                            Reviewing one year
                 deadline:                                                              of European data
                 08.04.2019                                                             protection
 6               publishing       • Market potential: Metal facades                   • Object report: So phisti-   • Product journal: Balcony and patio
 June            date:            • Efficient fleets for metal workers                  cated glassmetal              glazing
                 05.06.2019       • Popular management systems                          structures                  • Product journal: Bollards and barriers
                                                                                      • Management: One
                 advertising                                                            limited liability company
                 deadline:                                                              several business areas
                 13.05.2019

The editors reserve the right to change articles and features.

                                                                                                   6
Media data 2019 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                                           editorial schedule               T

 issue           dates            features                                           further topics            special/market survey/reader test       events
 7-8             publishing       • Electric tools: in the workshop/on the           • Works report:           • Product journal: Sliding doors,
 July            date:              construction site                                  On-site with our          rotating doors
 August          15.07.2019       • BIM for facade construction                        system partner          • Market overview: Roofing system for
                                  • Review: One year of steel and aluminium          • User report:              patios
                 advertising        tariffs                                            Work clothing
                 deadline:                                                           • Standards for surface
                 21.06.2019                                                            engineering
 9               publishing       • Market potential: Building balconies, coopera-   • User report:            • Product journal: Around the window    16.-21.09. EMO, Hanover
 September       date:             ting with testing institutions                     Use of drones in         • Product journal: Shade
                 06.09.2019       • Saving energy with sun protection                 metal construction
                                                                                     • Window standards
                 advertising                                                         • Management:
                 deadline:                                                            Opportunity manage
                 15.08.2019                                                           ment

                                                      SPECIAL: UTILITY/COMMERCIAL VEHICLES
 10              publishing       • Market potential: Covered patios                 • Works report:           • Product journal:
 October         date:            • Stress during the boom                             Onsite with our           Saws and stamping machines
                 04.10.2019       • Retrofitting fire safety doors                     system partner          • Product journal: Covered
                                                                                     • User report:              patio systems
                 advertising                                                           Welding techniques
                 deadline:
                 11.09.2019
 11              publishing       • Market potential: Bridge building                • Object report:          • Expo special: Blechexpo/Schweisstec   05.-08.11. Blechexpo/Schweisstec,
 November        date:            • Doors and gates for flood protection               Bonded anchors in       • Market overview:                                 Stuttgart
                 25.10.2019       • Chemical bonding techniques for heavy loads        bridge building          Glass for protecting against the sun
                                                                                     • Gate standards
                 advertising                                                         • Management:
                 deadline:                                                             Advising customers
                 02.10.2019                                                            using VR glasses
 12              publishing       • BIM for steel construction                       • Object report:          • Expo special: Swissbau                14.-18.01.   Swissbau, Swiss
 December        date:            • Techniques for concealing fittings                 Metal forging           • Product journal: Laser, plasma and    14.-18.01.   Perimeter Protection,
                 09.12.2019       • Businesses providing voluntary work for the      • Glass standards           waster cutting systems                             Nuremberg
                                    trade guild
                 advertising
                 deadline:
                 15.11.2019

The editors reserve the right to change articles and features.

                                                                                                  7
Media data 2019 - www.metallbau-magazin.de - Bauverlag
prices, valid from 1st October 2018
                                                                                                                                                                     print
                                                                                                                                                                                     P
1 ad sizes and rates (price in €):                                                       2 additional charges:
                                                                                           special positions:    inside front cover                                          € 460.00
                                                                                                                 inside back cover                                           € 230.00
 format                         width x height mm                b/w     coloured                                back cover                                                  € 560.00
                                                                                                                 right page next to editorial                                € 210.00
 2/1 page                            203 x 275               11,140.00   12,400.00
                                                                                                                 right page next to content                                  € 230.00
 1/1 page                            185 x 268                5,600.00    6,540.00                               other prescribed positions:                          20 % of b/w rate
 3/4 page horizontal                 185 x 200                4,370.00    5,180.00
 2/3 page horizontal                 185 x 174                3,910.00    4,630.00        colour:                per special colour                                         € 1,020.00
 1/2 page horizontal                 185 x 132                2,950.00    3,580.00
                                                                                          sizes:                 ads bleeding over the printing area, bleed ads:
          upright                     90 x 268
                                                                                                                 1/1 page                                                     € 660.00
          junior page                132 x 185                                                                   1/2 page or smaller                                          € 370.00
 1/3 page horizontal                 185 x 87                 1,950.00    2,460.00
          upright                     57 x 268                                                                   All charges are discountable.
 1/4 page horizontal                 185 x 64                 1,510.00    1,940.00
                                                                                         3 discounts:      published within 12 months
          2-columns                   90 x 132                                                               3 times          3%              3 pages                5%
          upright                      43 x 268                                                              6 times          5%              6 pages               10 %
 1/8 page horizontal                  185 x 30                  810.00    1,090.00                          12 times         10 %            12 pages               15 %
                                                                                                            18 times         15 %            18 pages               20 %
          2-columns                    90 x 65
                                                                                                            24 times         20 %            24 pages               25 %
          upright                      43 x 132
 1/16 page 2-columns                   90 x 30                  430.00     710.00                          crossmedia discount
           1-column                    43 x 64                                                             	Discounts for print and online advertising and crossmedia advertising
                                                                                                           campaigns on request.
 format                                                                   coloured                         Bauverlag combination
 advertorial 1/1 page                                                     6,540.00                         Combination discount for combining the magazines of Bauverlag. Please
                                                                                                           refer to „combination discount“ on page 29.
 advertorial 1/2 page                                                     3,580.00
 coverstory                                                              16,170.00                         Loose inserts and technical cost are not discountable.
All prices are net prices. Please check our general terms of sale on:
www.bauverlag.de/downloads/agbs_en.pdf

                                                                                     8
Media data 2019 - www.metallbau-magazin.de - Bauverlag
prices, valid from 1st October 2018
                                                                                                                                                                           print
                                                                                                                                                                                               P
4 classified ads:     (not discountable)                                                                                 glued ad media:                                             price ‰
                      situations vacant b/w                                          € 2.95                             Postcard                                                    € 80.00
                      situations vacant colour                                       € 3.15                             Product samples                                           on request
                      situations wanted b/w	                                         € 1.95
                                                                                                                         Technical costs are not eligible for commission and are not
                      wanted/for sale	                                               € 4.80
                                                                                                                         discountable.
                      box number fee                                                 € 6.35
                      From a print value of 580.00 €, your job posting will be                                           Required delivery quantity: 21,500 copies
                      displayed online at www.metallbau-magazin.de for free.                                             delivery address:		                L .N. Schaffrath DruckMedien
                                                                                                                                                            Marktweg 42–50
5 special ad types:   bound inserts                                                                                                                         47608 Geldern
                      2 pages                                                    € 6,220.00                                                                Germany
                      4 pages                                                    € 9,330.00                             delivery memo: 		                  „for metallbau issue …”
                      (others on request)
                                                                                                                         We will be happy to provide you with information on other
                      Discounts as per scale of discount 1 sheet = 1/1 ad page
                                                                                                                         special forms of advertising. Just contact us, we will be pleased
                      	Please supply bound inserts in untrimmed format of 216 mm wide
                                                                                                                         to realize your individual customer wishes.
                      and 286 mm high (four pages and more: folded).
                      Required delivery quantity:           21,500 copies                          6 contact:            Volker Winzer
                      delivery address:		                   L .N. Schaffrath DruckMedien                                 Head of advertising market
                                                            Marktweg 42–50
                                                            47608 Geldern
                                                                                                   7 terms of payment:   Net invoice value within 30 days following the date of the invoice,
                                                            Germany
                                                                                                                         VAT ID No. DE 813382417
                      delivery memo: 		                     „for metallbau issue …”
                                                                                                                         Bauverlag BV GmbH, Gütersloh
                      Loose inserts (not discountable)
                                                                                                                         Deutsche Bank Berlin
                      maximum size 205 x 290 mm
                                                                                                                         IBAN: DE45 1007 0000 0069 4653 00
                      Weight of loose insert                                       price ‰                              BIC: DEUTDEBBXXX
                      up to 25 g and 2 mm thickness                               € 290.00
                      (higher weights and thicknesses on request)
                      For selected circulation: selection costs per selection     € 120.00
                      Required delivery quantity: 21,500 copies

                      delivery address:		                   L .N. Schaffrath DruckMedien
                                                            Marktweg 42–50
                                                            47608 Geldern
                                                            Germany
                      delivery memo: 		                     „for metallbau issue …”

                                                                                               9
market place
                                                                                                               prices, valid from 1st October 2018   P
1 ad sizes and rates market place (classified ad section, price in €):

 format             columns           width x height mm                    b/w                      coloured
 2/1 page           4-columns         203 x 268 each page                8,240.00                   9,150.00
 1/1 page           4-columns         176 x 254                          4,220.00                   4,820.00
 3/4 page           4-columns         176 x 192                          3,220.00                   3,830.00
 2/3 page           4-columns         176 x 166                          2,770.00                   3,390.00
 1/2 page           4-columns         176 x 130 horizontal               2,200.00                   2,620.00
                    2-columns          86 x 254 upright
 1/3 page           4-columns         176 x 82 horizontal                1,470.00                   1,800.00
                    1-column           55 x 254 upright
 1/4 page           4-columns         176 x 60 horizontal                1,150.00                   1,420.00
                    2-columns          86 x 130 upright
                    1-column           40 x 254 upright
 1/8 page           4-columns         176 x 28 horizontal                 620.00                      810.00
                    2-columns          86 x 60 upright
                    1-column           40 x 130 upright
 1/16 page          2-columns          86 x 28 horizontal                 400.00                      520.00
                    1-column           40 x 60 upright
 1/32 page          1-column           40 x 30 upright                    250.00                      340.00
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

staggered repeat discount       quantity scale

 3 times 3%                      3 pages 5%
 6 times 5%                      6 pages 10%
12 times 10%                    12 pages 15%
18 times 15%                    18 pages 20%
24time 20%                      24 pages 25%

                                                                                                    10
professional market
                                                                                        prices, valid from 1st October 2018        P

Classified section “proffessional market”:                        Classified section “EDV proffessional market”:
– Minimum order: 3 ads                                            – Minimum order: 3 ads
– Price scale: (b/w-prices)                                       – Price scale: (b/w, 2, 3, 4 colours)
– For                3 x times               € 200.00 each        – For                3 x times                   € 420.00 each
– For                6 x times               € 190.00 each        – For                6 x times                   € 390.00 each
– For               10x times                € 160.00 each        – For                10x times                   € 320.00 each
– additional colour (2, 3 or 4 colours)      € 80.00

 fixed ad size: 88 x 47 mm                                         fixed ad size: 86 x 60 mm

                                                             11
formats and technical advice
                                                                                                                                                                        print
                                                                                                                                                                                           F
1 magazine format:               D
                                  IN A4 (210 mm wide x 297 mm high;                                 6 proof:              With every data delivery, please enclose an 1:1 laser prin-
                                 untrimmed: 216 mm wide x 303 mm high)                                                     tout for checking the layout and text. For all contract proof
  printing area:                 185 mm wide x 268 mm high                                                                 ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
                                 4 columns à 43 mm                                                                         are required. The colour profile is iso coated v2 300%. If no
                                                                                                                           proofs are provided, the publisher assumes absolutely no
2 printing and binding methods: Offset printing, adhesive binding.
                                                                                                                           liability for colour shifts/variations in the print image.
3 data transfer:	               We accept the following data media: CD-ROM, DVD
                                                                                                     7 data archiving:	   All data files sent to us must be copies; for back-up pur-
                                 Transfer by FTP: on request
                                                                                                                           poses, you should store originals until publication of the
                                 By e-mail (up to 10 MB): order.management@bauverlag.de
                                                                                                                           respective issue. The documents and indexes must have a
                                 For larger volumes of data, please contact:
                                                                                                                           unique order and page designation. If possible, please avoid
                                 Heike Carpenter, phone: +49 5241 80-75640
                                                                                                                           special symbols, blanks and umlauts in your data file names.
4 data formats:	                Please send your ad data as PDF data files with embedded                                  Please ensure that you supply all elements used. This applies
                                 fonts, CMYK colour space or spot colours and 300 dpi reso-                                particularly to photos/figures and fonts embedded in EPS
                                 lution. Alternatively you can send us an EPS file with fonts                              graphics. Data are archived; repeats without changes are
                                 converted to paths and 300 dpi resolution or a TIFF file in                               therefore generally possible. However, we do not provide a
                                 CMYK colour space with 600 dpi resolution.                                                data guarantee.
                                 Please note that for open files we may charge editing costs
                                 depending on the work required. If possible, please use             8 guarantee:	        The printers working for us can only expose what is stored
                                 only PostScript fonts from the Adobe or Linotype Library.                                 on the data media delivered by you. We cannot accept
                                 If you use any other or modified fonts, please advise us                                  liability for any deviations in texts, illustrations and colours.
                                 accordingly. For reasons relating to licensing laws, you may
                                 not supply fonts to us. If we do not have the font used,            9 contact:            Heike Carpenter
                                 you must convert the text section concerned into character                                phone: +49 5241 80-75640
                                 codes with a graphic program and integrate it as a graphic                                e-mail: order.management@bauverlag.de
                                 into your document. In such cases, please consult us.
5 colours:	                     Please make sure that the colour range always contains
                                 Cyan, Magenta, Yellow and Black. Colours which do not
                                 require their own printing block must be marked as four-
                                 colour separations. Colour mode: CMYK. With RGB, colour
                                 differences result.

                                                                                                12
formats and technical advice
                                                                                                                                                               print
                                                                                                                                                                           F

printing size area

format           1/1 page    2/3 upright   2/3 horizontal 1/2 upright   1/2 JP       1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   185 x 275   130 x 275     190 x 180      90 x 275      135 x 190    190 x 135      50 x 275      190 x 90       40 x 275      190 x 65       90 x 135
in mm

bleed size (additionally 3 mm trim to each side)

format           1/1 page    2/3 upright   2/3 horizontal 1/2 upright   1/2 JP       1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   210 x 297   140 x 297     210 x 195      100 x 297     145 x 200    210 x 145      58 x 297      210 x 100      50 x 297      210 x 75       100 x 145
in mm

                                                                                    13
website
                                                                                              portrait   1
1 website:         www.metallbau-magazin.de

2 short profile:   www.metallbau-magazin.de is the online information platform for
                   	
                   structural aluminium and steel engineering contractors. It supple-
                   ments the printed magazine with up-to-the-minute news, product
                   and background reports.

3 target group:    structural aluminium and steel engineering contractors

4 publisher:       Bauverlag BV GmbH

                   contact editorial department:
                   Stefanie Manger
                   Editor-in-Chief
                   phone: +49 5241 80-2190
                   fax: +49 5241 80-66975
                   e-mail: stefanie.manger@bauverlag.de

                   contact digital advertising:
                   Axel Gase-Jochens
                   Head of Digital Sales
                   phone: +49 5241 80-75018
                   e-mail: axel.gase-jochens@bauverlag.de

                                                                                        14
website
                                                                                                                                                                  website traffic       N
1 traffic audit:            –
2 website traffic:          page Impressions:           17,047
                            visits:                     11,984
                            unique User:                10,702
                                                        (source: Google Analytics; average per month July 2017 until June 2018)

  20.000

  18.000

  16.000

  14.000

  12.000

  10.000
                                                                                                                                                                          PIs
    8.000
                                                                                                                                                                          Visits
    6.000                                                                                                                                                                 Unique User

    4.000

    2.000

          0
                                  August

                                                September

                                                                   October

                                                                                                                              March

                                                                                                                                             April

                                                                                                                                                           June
                                                                             November

                                                                                         December

                                                                                                                                                     May
                     July

                                                                                                     January

                                                                                                                  February

                                                            2017                                                                      2018

                                                                                                         15
prices and forms of advertising
                                                                                                                                                                               website
                                                                                                                                                                                                      P
1 prices and forms of advertising:
         forms of advertising                                placement                                  format (pixel, widht x height)               max data size               prices per month in €
            fullsize banner                complete website, in rotation with max. 2 others                         468 x 60                           100 kB                            560.00
             superbanner                   complete website, in rotation with max. 2 others                         728 x 90                           100 kB                            740.00
              skyscraper                   complete website, in rotation with max. 2 others                        120 x 600                           100 kB                            890.00
           skyscraper sticky               complete website, in rotation with max. 2 others                        120 x 600                                                             980.00
           wide skyscraper                 complete website, in rotation with max. 2 others                        160 x 600                             100 kB                        1,030.00
        wide skyscraper sticky             complete website, in rotation with max. 2 others                        160 x 600                                                            1,135.00
               half page                   complete website, in rotation with max. 2 others                        300 x 600                             100 kB                        1,185.00
            half page sticky               complete website, in rotation with max. 2 others                        300 x 600                                                            1,305.00
          medium rectangle                 complete website, in rotation with max. 2 others                        300 x 250                             100 kB                         1,030.00
               wallpaper                   complete website, in rotation with max. 2 others                 728 x 90 + 120 x 600                         100 kB                        1,340.00
        expandable wallpaper               complete website, in rotation with max. 2 others           728 x 90 + 120 x 600 (300 x 600)                   100 kB                        1,480.00
                layer ad                                       website                                             400 x 400                             100 kB                         1,480.00
                                                                                                          (with Frequency Capping)
            situation vacant                                   individual                                          individual                            100 kB                         600.00
                microsite               own navigation within the website, duration 3 months                       individual                            100 kB                        7,500.00
               onlinePLUS                                       website                                            individual                            100 kB                        1,030.00
           online-advertorial                                 see page 28                                          individual                            100 kB                        1,990.00
                ad bundle                   website, in rotation with max. two additional                 consisting of superbanner,
                                                                                                      skyscraper and medium rectangle                    100 kB                         890.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts:				                                      published within 12 months		                           We will be happy to provide you with information on other online special forms of
                                                      3 months 5 %			                                        advertising. Just contact us, we will be pleased to realize your individual customer wishes.
                                                      6 months 10 %
                                                      12 months 15 %			                                      Axel Gase-Jochens
                                                                                                             Head of Digital Sales
3 special advertising formats: 							                                                                       phone: +49 5241 80-75018
  Wallpaper, coloured clickable background            30% additional charge			                               e-mail: axel.gase-jochens@bauverlag.de

                                                                                                    16
formats and technical advice
                                                                                                                                                                           website
                                                                                                                                                                                                      F
1 file formats:   GIF, JPG, FLASH, HTML-Tag, Redirect-Tag                                          2 delivery address:	Please send your banner to order.management@bauverlag.de
                  Weight: max. 100 kB per banner
                                                                                                   3 delivery deadline:	4 working days prior to beginning of the campaign. These lead times
                  The kB data given for every advertising material are maximum                                           give both of us sufficient time to test the formats and to ensure reliable
                  sizes and represent the total sum of all data defined by the                                           delivery of the campaign. Otherwise, we can bear no costs for delays
                  advertising materials (including files to be loaded later, sniffer                                     caused by late delivery to us.
                  code, images, flash, etc.)

                  Additional information for Flash Banner:                                                              Please send your materials together with the required meta information:
                  – The swf-file should support the clickTAG variable: On any click, Flash                             – Customer name
                     ads should redirect to the URL specified in the clickTAG argument;                                 – Booking period
                     there should be no other redirection in between. The variable name                                 – Booked site
                     must be spelled. “clickTAG” (upper-case TAG; no space between click                                – Advertising format
                     and TAG) and not “click tag”, “Click Tag”, or any other form.                                      – Contact person for inquiries
                  – Please provide us a alternative GIF- or JPG-file as a fallback-image,                              – Motif name
                     which will be delivered to the users which have not installed a Flash                              – Target URL
                     Plug-in.
                  – Please do not use more then 24 frames per sec., we recommend to use                                Reporting:
                     a frame rate of 12 frames per sec.                                                                 You will get an evaluation of the ad impressions and ad clicks on request.

                                                                                                   4 contact person:    Heike Carpenter
                    For detailed information please see our spec sheet:                                                 phone: +49 5241 80-75640
                    www.bauverlag.de/downloads/spec-sheet-online.pdf                                                    e-mail: order.management@bauverlag.de

                  On request you will get a reporting about ad-impressions and ad-clicks.

                                                                                              17
website
                                                                                                                  formats and technical advice         F

forms of advertising

format              fullsize banner                     super banner           skyscraper             wide skyscraper            halfpage ad
width x height      468 x 60                            728 x 90               120 x 600              160 x 600                  300 x 600
in Pixel

format              medium rectangle                    wallpaper              expandable wallpaper   layer ad                   ad bundle
width x height
                    300 x 250                           728 x 90 + 120 x 600   728 x 90 + 120 x 600   400 x 400                  728 x 90 + 120 x 60
in Pixel
                                                                               (300 x 600)                                       + 300 x 250
Please see our notes on data formats and programming.

                                                                                 18
newsletter
                                                                                                          portrait   1
1 name:                 metallbau newsletter

2 short profile:	The metallbau newsletter informs by e-mail about news from the business.
                  Current reports and product information as well as professional articles from the
                  metallbau journal keeps the recipient once a month on the up-to-date informa-
                  tion level.

3 target group:         structural aluminium and steel engineering contractors

4 publication frequency: monthly

5 publisher:            Bauverlag BV GmbH

                        contact editorial department:
                        Stefanie Manger
                        Editor-in-Chief
                        phone: +49 5241 80-2190
                        fax: +49 5241 80-66975
                        e-mail: stefanie.manger@bauverlag.de

                        contact digital advertising:
                        Axel Gase-Jochens
                        Head of Digital Sales
                        phone: +49 5241 80-75018
                        e-mail: axel.gase-jochens@bauverlag.de

                                                                                         19
newsletter
                                                                               distribution   N
1 recipients:	The metallbau newsletter reaches
               structural aluminium and steel engineering contractors.

2 circulation:	1,501 recipients
                openingrate: 71,75%
                (average per month July 2017 until June 2018)

                                                                         20
newsletter
                                                                time schedule             T

newsletter   publishing date        booking deadline               events

 1/2019       07.01.2019              17.12.2018                BAU, Munich

 2/2019       13.02.2019              06.02.2019            FeuerTrutz, Nuremberg
                                                               IHM, München

 3/2019       15.03.2019              08.03.2019         HANNOVER MESSE, Hanover

 4/2019       08.04.2019              01.04.2019               bauma, Munich

 5/2019       02.05.2019              25.04.2019              Intersolar, Munich

 6/2019       03.06.2019              27.05.2019

 7/2019       12.07.2019              05.07.2019

 8/2019       19.08.2019              12.08.2019

 9/2019       04.09.2019              28.08.2019               EMO, Hanover

10/2019       02.10.2019              24.09.2019       Blechexpo/Schweisstec, Stuttgart

11/2019       13.11.2019              06.11.2019

12/2019       06.12.2019              29.11.2019               Swissbau, Swiss
                                                       Perimeter Protection, Nuremberg

                               21
newsletter
                                                                                                                                    prices and forms           P
1 prices and forms:

          advertising forms                         placement                      format (width x height)         max. file size      price in €/newsletter

           fullsize banner                           content                           468 x 60 pixel                  50 kB                 410.00

             skyscraper                             right side                        120 x 600 pixel                  50 kB                 490.00

           wide skyscraper                          right side                        160 x 600 pixel                  50 kB                 590.00
               text ad                               content                    headline up to 50 characters
                                                                                 + text up to 500 characters
                                                                                         (incl. spaces)                50 kB                 490.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
          text ad premium                  1. text ad in the newsletter,        headline up to 50 characters
                                                    in content                   + text up to 500 characters
                                                                                         (incl. spaces)                50 kB                 565.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
          situations vacant                          content                    headline up to 50 characters
                                                                                 + text up to 500 characters
                                                                                         (incl. spaces)                50 kB                 540.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
         newsletter takeover                    content, exclusive                      up to 4 text ads,
                                                                                                                       50 kB                3,680.00
                                                                             3 fullsize banners and 1 skyscraper

All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

              3 months 5 %
             6 months 10 %
            12 months 15 %

                                                                                            22
newsletter
                                                                                           formats and technical advice   F
1 file formats:	JPG or static GIF, max. 50 kB (without animation)

                             For detailed information please see our spec sheet:
                             www.bauverlag.de/downloads/spec-sheet-online.pdf

2 format of newsletter:	HTML or text

3 delivery address:	Please send the advertising material for your campaign to:
                     order.management@bauverlag.de

4 delivery date:	4 working days prior to beginning of the campaign.
                  These lead times give both of us sufficient time to test the
                  formats and to ensure reliable delivery of the campaign.
                  Otherwise, we can bear no costs for delays caused by late
                  delivery to us.
                  Please send your materials together with the required
                  meta- information:

                           – customer name
                           – booked newsletter
                           – order number
                           – target URL
                           – contact person for inquiries

                           Reporting: On request you will get a reporting about the
                           recipients/ opening rate and ad-clicks.

5 contact:                 Heike Carpenter
                           phone: +49 5241 80-75640
                           e-mail: order.management@bauverlag.de

                                                                                      23
newsletter
                                                                             formats and technical advice                   F

format           fullsize banner   skyscraper   wide skyscraper   text ad                       text ad premium
width x height   468 x 60          120 x 600    160 x 600         title up to 50 characters     title up to 50 characters
in pixel
                                                                  + text up to 500 characters   + text up to 500 characters
                                                                  (incl. spaces)                (incl. spaces)
                                                                  + 1 image (275 x 255 pixel)   + 1 image (275 x 255 pixel)
                                                                  + link                        + link

                                                 24
additional benefit digital
                                                                                       online-advertorial

online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-­advertorial.

The online advertorial comes with a comprehensive 4-week
communications package consisting of th following components:

• permanent online posts on www.metallbau-magazin.de (these remain
   accessible via the search function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaser
   with a link to the online post
• text ad in metallbau newsletter with a link to the online post
• advertised facebook post via Facebook fanpage of metallbau

price: 1,990.00 € plus VAT.

                                                               25
additional benefit digital
                                                                                                                  communication package

Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.

 online branding package                                                  crossmedia product advertising package

 half page ad on                       wide skyscraper in                 online-advertorial on                1/2 page advertorial
 www.metallbau-magazin.de              metallbau newsletter               www.metallbau-magazin.de             or advert in the print edition
                                                                          (for services see previous page)     of metallbau

 duration: 1 month                                                        duration: 1 month
 price: 1,600.00 € plus VAT.                                              price: 5,010.00 € plus VAT.

We can put together further packages with appropriate digital and print formats upon request.

                                                                  26
Intelligent Media Solutions Agency

                »WE OFFER COMPLETE PROJECT MANAGEMENT
                  OF PUBLICATION PROJECTS AND EVENTS
                     IN THE CONSTRUCTION INDUSTRY!«

As an agency of Bauverlag we see ourselves as a partner for
know-how and communication for Content Marketing and
Events in the construction sector. We are in touch with the
dynamic developments within the sector and actively make
use of them – working with you.

Communication experts, event managers, media designers
and IT specialists all make up the DICE@bauverlag team.
Together with our customers, we produce creative and intel-
ligent communication and marketing solutions – from classic
corporate publishing and event management to integrated
planning of campaigns.

What makes us unique?
   expertise in the sector: our-construction know-how
   we know the target groups
   the Bauverlag comprehensive network

                                                              27
our components
               Intelligent Media Solutions Agency

                                 »WE DEVELOP SOLUTIONS
                            FOR YOUR COMMUNICATIONS NEEDS!«

Tell us about your ideas and concerns. Because knowing                            Consulting

and understanding exactly what your requirements are,
we can offer you effective consulting. That way, we can
support you on projects as a partner on equal terms, and                Digital

complete them successfully. Consulting with us includes                                                                            Events
not just a clear briefing at the start, but also controlling and
feedback after completion of the campaign. Because for us
communication has been successful only when you have
achieved your goals.

We make it possible to combine good content offering
value to the user with the right design in print and digital            Design

form. Your message will be experienced live at events.
All components are matched to each other in terms of time,
content and design. That’s how a perfect piece of architec-
ture is created: your intelligent media solution!                                                                        Content

Further information under DICE.bauverlag.de!                                               Intelligent Media Solutions

                                                                   28
combination discounts

By booking several of theses magazines take advantage of a        conditions:
combined discount with the Bauverlag combination:                 Minimum four adverts in two or more magazines.
                                                                  Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
                                                                  staggered repeat discount
AT MINERAL PROCESSING Worldwide                                   from 4 adverts........................................................................ 3 % discount
bauhandwerk                                                       from 6 adverts........................................................................ 5 % discount
Bauwelt                                                           from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL                                                 from 18 adverts...................................................................... 15 % discount
                                                                  from 24 adverts...................................................................... 20 % discount
BRANDSCHUTZ                                                       from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL                                                  quantity scale
dach+holzbau                                                      from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift                                       from 6 pages........................................................................ 10 % discount
                                                                  from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
                                                                  from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell                                           from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International                                Please note: The discount scales listed here replace the
                                                                          scales in the respective rate cards of the magazines.
ZKG INTERNATIONAL Cement Lime Gypsum

                                                             29
contact

Sales
        Nicole Euler                             Marc Jouanny                                Christel Mußmann
        Sales Manager                            agency abroad                               Job market Sales Manager
        phone: +49 5241 80-75019                 France, Belgium, Luxembourg                 phone: +49 5241 80-75022
        fax: +49 5241 80-66926                   International Media Press & Marketing       fax: +49 5241 80-6606
        e-mail: nicole.euler@bauverlag.de                                                    e-mail: stellenmarkt@bauverlag.de
                                                 16, rue Saint Ambroise
                                                 75011 Paris
                                                 phone: +33 1 43553397
                                                 fax: +33 1 43556183
                                                 mobile: +33 608 975057
                                                 e-mail: marc-jouanny@wanadoo.fr

                                                 Andreas Kirchgessner                        Paola Pedevilla
        Bernd Fenske
                                                 Key Account Manager                         agency abroad Italy
        Key Account Manager
                                                 phone: +49 5241 80-2322                     Ediconsult Internazionale S.r.l.
        phone: +49 89 203043-2389
                                                                                             Piazza Fontane Marose, 3
        e-mail: bernd.fenske@bauverlag.de        fax: +49 5241 80-6066
                                                                                             16123 Genova
                                                 e-mail: andreas.kirchgessner@bauverlag.de
                                                                                             phone: +39 010 583684
                                                                                             fax: +39 010 566578
                                                                                             e-mail: costruzioni@ediconsult.com

        Axel Gase-Jochens                        Oliver Kugel                                Erdal Top
        Head of Digital Sales                    Senior Sales Manager                        Key Account Manager
        phone: +49 5241 80-75018                 phone: +49 5241 80-75026                    phone: +49 5241 80-2179
        fax: +49 5241 80-6066                    fax: +49 5241 80-6606                       fax: +49 5241 80-6070
        e-mail: axel.gase-jochens@bauverlag.de   e-mail: oliver.kugel@bauverlag.de           e-mail: erdal.top@bauverlag.de

                                                    30
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