Media data 2019 - www.metallbau-magazin.de - Bauverlag
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media data 2019
communication solutions for the
target group of structural aluminium
and steel engineering contractors
www.metallbau-magazin.de
media brand
metallbau
PRINT metallbau - communication solutions for the target group
1 title portrait page 3 In which way you ever would like to get in touch to the structural aluminium and steel
2 distribution analysis page 5 engineering contractors – whether print, online, digital or in person – metallbau in each case
T editorial schedule page 6 offers the right platform.
P prices page 8
P prices „market place“ page 10
P prices „professional place“ page 11
F formats and technical advice page 12
WEBSITE
PRINT
1 portrait page 14
N website traffic page 15
P prices and forms of advertising page 16
F formats and technical advice page 17
WEBSITE
NEWSLETTER
P portrait page 19
N distribution page 20
T time schedule page 21
P prices and forms of advertising page 22
F formats and technical advice page 23
additional benefit digital: online-advertorial page 25
additional benefit digital: communication package page 26 NEWSLETTER
INDIVIDUAL
DICE@bauverlag page 27
combination discounts page 29 INDIVIDUAL
contact page 30
2
print
title portrait 1
1 title: metallbau
2 short profile: he professional journal metallbau is addressed to decision-makers in struc-
T
turalmetal engineering in Germany, Austria and Switzerland. Target groups
are both professional trade and industrially oriented aluminium and steel
engineering contractors. The articles cater to the interests of the managing
directors and deal with issues in the working environment of responsible
technicians/engineers in design, fabrication and on the construction site.
Our readers are primarily concerned with windows, doors, facades, gates,
conservatories, stairways, fences, railings and, in the meantime, also with the
production of components for industry. The editors provide information on
the sector, technical innovations, completed projects and modern company
management. We regularly report on career paths in structural metal engi
neering – both trade professional and academic careers. Profiles presenting
the portfolio of the contractors, technical reports on standards, the applica
tion of machines and software keep you up to date and provide concrete
recommendations for the field. With reader tests, market surveys and brief
reports on new products, we ensure that you maintain an overview of
suppliers and service contractors and make the right choice for your invest
ments. Most of the information is researched by our editors, other reports
are written by specialist authors from training and testing institutes as well as
from the supplier sector. Experts report on damage incidents and give tips on
avoiding errors.
3 target group: structural aluminium and steel engineering contractors
3
print
title portrait 1
4 publication frequency: 10 issues 14 print volume analysis 2017 = 10 issues
total volume: 746 pages = 100.0%
5 size of the journal: DIN A4 (210 mm wide x 297 mm high)
editorial section 631 pages = 84.6%
advertising section 115 pages = 15.4%
6 volume/year: 30th volume 2019
including:
job vacancies and classified ads 33 pages = 28.3%
7 sales price: annual subscription national € 118.00
bound inserts 2 pages = 1.7%
annual subscription international € 130.00
publisher ads 24 pages = 21.1%
annual subscription student € 74.00 loose inserts 18 pieces
single copy € 18.00
15 page analysis: 631.0 pages = 100.00
8 organ: –
technical contributions, including: 302.2 pages = 47.9 %
9 membership: IVW software 35.0 pages = 11.6 %
welding systems 34.7 pages = 1 1.5%
10 publisher: Bauverlag BV GmbH facades 27.6 pages = 9.0 %
Avenwedder Str. 55 tools 26.6 pages = 8.8 %
33311 Gütersloh fixing systems 26.5 pages = 8.8 %
Germany balconies, conservatories 24.7 pages = 8.2 %
www.bauverlag.de windows 19.3 pages = 6,4%
glass 18.2 pages = 6.0 %
11 publisher: – utility vehicles 13.5 pages = 4.5%
metal working 11.0 pages = 3.6 %
12 advertising: Volker Winzer gates 10.7 pages = 3.6%
steel 7.7 pages = 2.6 %
Head of advertising market
drive engineering 7.0 pages = 2.3%
doors 6,7 pages = 2,2%
13 editorial department: Stefanie Manger sun shading systems 6.2 pages = 2.1 %
Editor-in-Chief hot dip galvanizing 6.1 pages = 2.0 %
phone: +49 5241 80-2190 stairways, banister 5.9 pages = 2.0 %
fax: +49 5241 80-66975 fences 5.7 pages = 1.9%
work protection, work clothes 3.5 pages = 1.2 %
e-mail: stefanie.manger@bauverlag.de
locking and security systems 2.7 pages = 0.9 %
fire protection 1.7 pages = 0.5 %
hall construction 1.5 pages = 0,5%
interviews/company portraits 55.6 pages = 8.8 %
management 53.7 pages = 8.5 %
new products 47.7 pages = 7.6%
technical literature, law 35.2 pages = 5.6%
editorial/content/etc. 32.9 pages = 5.2 %
object 31,9 pages = 5,1%
trade fairs, events 29,8 pages = 4.7 %
industry view 28,5 pages = 4,5%
training and advanced training 13.4 pages = 2.1 %
4
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue
(annual average of July 01st 2017 to June 30th 2018) copies actually distributed
regions % copies
print run: 21,200 Nielsen-Gebiet I
Schleswig-Holstein 2.1 392
copies distributed: 20,136 davon Ausland: 1,453
Hamburg 1.0 187
copies sold: 945 davon Ausland: 94
Lower Saxony 7.0 1,308
subscriptions: 938 davon Mitgliederstücke: – Bremen 0.5 93
other sales: 7 Nielsen-Gebiet II
single copy sales: 0 North Rhine Westphalia 21.5 4,017
free copies: 19,191 Nielsen-Gebiet IIIa
Hesse 7.7 1,439
archive and specimen copies: 1,064
Rhineland-Palatinate 5.2 972
Saarland 1.4 262
3 geographic distribution analysis: Nielsen-Gebiet IIIb
copies actually distributed Baden-Württemberg 17.1 3,195
business regions % copies Nielsen-Gebiet IV
Bavaria 17.8 3,326
domestic 92.8 18,683
Nielsen-Gebiet V
abroad 7.2 1,453
Berlin 2.0 374
copies actually distributed 100.0 20,136 Nielsen-Gebiet VI
Mecklenburg-Vorpommern 2.0 374
Brandenburg 3.0 560
Saxony-Anhalt 2.4 448
Nielsen-Gebiet VII
Thuringie 3.2 598
Saxony 6.1 1,140
copies truly distributed in domestic area 100.0 18,683
5
print
editorial schedule T
issue dates features further topics special/market survey/reader test events
1 publishing • Static finesse for sophisticated structures • Object report: • Expo special: BAU 2019 (part 2) 14.–19.01. BAU, Munich
January date: Aluminium-glass-
09.01.2019 • Heavy elements: lifting, turning, pivoting facade
• Static standards
advertising • Metal construction is becoming more
deadline: international
11.12.2018
2 publishing • Security/safety technology: Cleverly • Works report: • Product journal: Fencing systems 20.-21.02. FeuerTrutz,
February date: combining mechanics and electronics On-site with our Nuremberg
15.02.2019 system partner • Product journal: Electric tools
• Modern cooperation: Interdisciplinary & digital • User report: 13.-17.03. IHM, Munich
advertising Thermal imaging
deadline: • Stainless steel: Which grade for which camera
24.01.2019 application • Management:
Recruiting specialist
staff
3-4 publishing • Double effect hot-dip galvanising: Corrosion • Object report: • Product journal: Fire protection 01.-05.04. Hanover Messe,
March/ date: and fire protection Renovation using Hanover
April 20.03.2019 steel profiles • Market overview: 18.-14.04. bauma, Munich
• Noise protection: Implementing DIN 4109 in • Standards for Devices for digital measurements
advertising metal working accessible
deadline: construction
26.02.2019 • Welding techniques: Process optimisation
SPECIAL: UTILITY/COMMERCIAL VEHICLES
5 publishing • Metalworkers in structural glass construction • User report: • Product journal: Around the door 15.-17.05. Intersolar, Munich
May date: • Market Report 2018/19 Software • Product journal: Industrial doors
03.05.2019 • Online procurement in metal construction • Fire Safety Standards
• Management:
advertising Reviewing one year
deadline: of European data
08.04.2019 protection
6 publishing • Market potential: Metal facades • Object report: So phisti- • Product journal: Balcony and patio
June date: • Efficient fleets for metal workers cated glassmetal glazing
05.06.2019 • Popular management systems structures • Product journal: Bollards and barriers
• Management: One
advertising limited liability company
deadline: several business areas
13.05.2019
The editors reserve the right to change articles and features.
6
print
editorial schedule T
issue dates features further topics special/market survey/reader test events
7-8 publishing • Electric tools: in the workshop/on the • Works report: • Product journal: Sliding doors,
July date: construction site On-site with our rotating doors
August 15.07.2019 • BIM for facade construction system partner • Market overview: Roofing system for
• Review: One year of steel and aluminium • User report: patios
advertising tariffs Work clothing
deadline: • Standards for surface
21.06.2019 engineering
9 publishing • Market potential: Building balconies, coopera- • User report: • Product journal: Around the window 16.-21.09. EMO, Hanover
September date: ting with testing institutions Use of drones in • Product journal: Shade
06.09.2019 • Saving energy with sun protection metal construction
• Window standards
advertising • Management:
deadline: Opportunity manage
15.08.2019 ment
SPECIAL: UTILITY/COMMERCIAL VEHICLES
10 publishing • Market potential: Covered patios • Works report: • Product journal:
October date: • Stress during the boom Onsite with our Saws and stamping machines
04.10.2019 • Retrofitting fire safety doors system partner • Product journal: Covered
• User report: patio systems
advertising Welding techniques
deadline:
11.09.2019
11 publishing • Market potential: Bridge building • Object report: • Expo special: Blechexpo/Schweisstec 05.-08.11. Blechexpo/Schweisstec,
November date: • Doors and gates for flood protection Bonded anchors in • Market overview: Stuttgart
25.10.2019 • Chemical bonding techniques for heavy loads bridge building Glass for protecting against the sun
• Gate standards
advertising • Management:
deadline: Advising customers
02.10.2019 using VR glasses
12 publishing • BIM for steel construction • Object report: • Expo special: Swissbau 14.-18.01. Swissbau, Swiss
December date: • Techniques for concealing fittings Metal forging • Product journal: Laser, plasma and 14.-18.01. Perimeter Protection,
09.12.2019 • Businesses providing voluntary work for the • Glass standards waster cutting systems Nuremberg
trade guild
advertising
deadline:
15.11.2019
The editors reserve the right to change articles and features.
7
prices, valid from 1st October 2018
print
P
1 ad sizes and rates (price in €): 2 additional charges:
special positions: inside front cover € 460.00
inside back cover € 230.00
format width x height mm b/w coloured back cover € 560.00
right page next to editorial € 210.00
2/1 page 203 x 275 11,140.00 12,400.00
right page next to content € 230.00
1/1 page 185 x 268 5,600.00 6,540.00 other prescribed positions: 20 % of b/w rate
3/4 page horizontal 185 x 200 4,370.00 5,180.00
2/3 page horizontal 185 x 174 3,910.00 4,630.00 colour: per special colour € 1,020.00
1/2 page horizontal 185 x 132 2,950.00 3,580.00
sizes: ads bleeding over the printing area, bleed ads:
upright 90 x 268
1/1 page € 660.00
junior page 132 x 185 1/2 page or smaller € 370.00
1/3 page horizontal 185 x 87 1,950.00 2,460.00
upright 57 x 268 All charges are discountable.
1/4 page horizontal 185 x 64 1,510.00 1,940.00
3 discounts: published within 12 months
2-columns 90 x 132 3 times 3% 3 pages 5%
upright 43 x 268 6 times 5% 6 pages 10 %
1/8 page horizontal 185 x 30 810.00 1,090.00 12 times 10 % 12 pages 15 %
18 times 15 % 18 pages 20 %
2-columns 90 x 65
24 times 20 % 24 pages 25 %
upright 43 x 132
1/16 page 2-columns 90 x 30 430.00 710.00 crossmedia discount
1-column 43 x 64 Discounts for print and online advertising and crossmedia advertising
campaigns on request.
format coloured Bauverlag combination
advertorial 1/1 page 6,540.00 Combination discount for combining the magazines of Bauverlag. Please
refer to „combination discount“ on page 29.
advertorial 1/2 page 3,580.00
coverstory 16,170.00 Loose inserts and technical cost are not discountable.
All prices are net prices. Please check our general terms of sale on:
www.bauverlag.de/downloads/agbs_en.pdf
8
prices, valid from 1st October 2018
print
P
4 classified ads: (not discountable) glued ad media: price ‰
situations vacant b/w € 2.95 Postcard € 80.00
situations vacant colour € 3.15 Product samples on request
situations wanted b/w € 1.95
Technical costs are not eligible for commission and are not
wanted/for sale € 4.80
discountable.
box number fee € 6.35
From a print value of 580.00 €, your job posting will be Required delivery quantity: 21,500 copies
displayed online at www.metallbau-magazin.de for free. delivery address: L .N. Schaffrath DruckMedien
Marktweg 42–50
5 special ad types: bound inserts 47608 Geldern
2 pages € 6,220.00 Germany
4 pages € 9,330.00 delivery memo: „for metallbau issue …”
(others on request)
We will be happy to provide you with information on other
Discounts as per scale of discount 1 sheet = 1/1 ad page
special forms of advertising. Just contact us, we will be pleased
Please supply bound inserts in untrimmed format of 216 mm wide
to realize your individual customer wishes.
and 286 mm high (four pages and more: folded).
Required delivery quantity: 21,500 copies 6 contact: Volker Winzer
delivery address: L .N. Schaffrath DruckMedien Head of advertising market
Marktweg 42–50
47608 Geldern
7 terms of payment: Net invoice value within 30 days following the date of the invoice,
Germany
VAT ID No. DE 813382417
delivery memo: „for metallbau issue …”
Bauverlag BV GmbH, Gütersloh
Loose inserts (not discountable)
Deutsche Bank Berlin
maximum size 205 x 290 mm
IBAN: DE45 1007 0000 0069 4653 00
Weight of loose insert price ‰ BIC: DEUTDEBBXXX
up to 25 g and 2 mm thickness € 290.00
(higher weights and thicknesses on request)
For selected circulation: selection costs per selection € 120.00
Required delivery quantity: 21,500 copies
delivery address: L .N. Schaffrath DruckMedien
Marktweg 42–50
47608 Geldern
Germany
delivery memo: „for metallbau issue …”
9market place
prices, valid from 1st October 2018 P
1 ad sizes and rates market place (classified ad section, price in €):
format columns width x height mm b/w coloured
2/1 page 4-columns 203 x 268 each page 8,240.00 9,150.00
1/1 page 4-columns 176 x 254 4,220.00 4,820.00
3/4 page 4-columns 176 x 192 3,220.00 3,830.00
2/3 page 4-columns 176 x 166 2,770.00 3,390.00
1/2 page 4-columns 176 x 130 horizontal 2,200.00 2,620.00
2-columns 86 x 254 upright
1/3 page 4-columns 176 x 82 horizontal 1,470.00 1,800.00
1-column 55 x 254 upright
1/4 page 4-columns 176 x 60 horizontal 1,150.00 1,420.00
2-columns 86 x 130 upright
1-column 40 x 254 upright
1/8 page 4-columns 176 x 28 horizontal 620.00 810.00
2-columns 86 x 60 upright
1-column 40 x 130 upright
1/16 page 2-columns 86 x 28 horizontal 400.00 520.00
1-column 40 x 60 upright
1/32 page 1-column 40 x 30 upright 250.00 340.00
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
staggered repeat discount quantity scale
3 times 3% 3 pages 5%
6 times 5% 6 pages 10%
12 times 10% 12 pages 15%
18 times 15% 18 pages 20%
24time 20% 24 pages 25%
10professional market
prices, valid from 1st October 2018 P
Classified section “proffessional market”: Classified section “EDV proffessional market”:
– Minimum order: 3 ads – Minimum order: 3 ads
– Price scale: (b/w-prices) – Price scale: (b/w, 2, 3, 4 colours)
– For 3 x times € 200.00 each – For 3 x times € 420.00 each
– For 6 x times € 190.00 each – For 6 x times € 390.00 each
– For 10x times € 160.00 each – For 10x times € 320.00 each
– additional colour (2, 3 or 4 colours) € 80.00
fixed ad size: 88 x 47 mm fixed ad size: 86 x 60 mm
11formats and technical advice
print
F
1 magazine format: D
IN A4 (210 mm wide x 297 mm high; 6 proof: With every data delivery, please enclose an 1:1 laser prin-
untrimmed: 216 mm wide x 303 mm high) tout for checking the layout and text. For all contract proof
printing area: 185 mm wide x 268 mm high ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
4 columns à 43 mm are required. The colour profile is iso coated v2 300%. If no
proofs are provided, the publisher assumes absolutely no
2 printing and binding methods: Offset printing, adhesive binding.
liability for colour shifts/variations in the print image.
3 data transfer: We accept the following data media: CD-ROM, DVD
7 data archiving: All data files sent to us must be copies; for back-up pur-
Transfer by FTP: on request
poses, you should store originals until publication of the
By e-mail (up to 10 MB): order.management@bauverlag.de
respective issue. The documents and indexes must have a
For larger volumes of data, please contact:
unique order and page designation. If possible, please avoid
Heike Carpenter, phone: +49 5241 80-75640
special symbols, blanks and umlauts in your data file names.
4 data formats: Please send your ad data as PDF data files with embedded Please ensure that you supply all elements used. This applies
fonts, CMYK colour space or spot colours and 300 dpi reso- particularly to photos/figures and fonts embedded in EPS
lution. Alternatively you can send us an EPS file with fonts graphics. Data are archived; repeats without changes are
converted to paths and 300 dpi resolution or a TIFF file in therefore generally possible. However, we do not provide a
CMYK colour space with 600 dpi resolution. data guarantee.
Please note that for open files we may charge editing costs
depending on the work required. If possible, please use 8 guarantee: The printers working for us can only expose what is stored
only PostScript fonts from the Adobe or Linotype Library. on the data media delivered by you. We cannot accept
If you use any other or modified fonts, please advise us liability for any deviations in texts, illustrations and colours.
accordingly. For reasons relating to licensing laws, you may
not supply fonts to us. If we do not have the font used, 9 contact: Heike Carpenter
you must convert the text section concerned into character phone: +49 5241 80-75640
codes with a graphic program and integrate it as a graphic e-mail: order.management@bauverlag.de
into your document. In such cases, please consult us.
5 colours: Please make sure that the colour range always contains
Cyan, Magenta, Yellow and Black. Colours which do not
require their own printing block must be marked as four-
colour separations. Colour mode: CMYK. With RGB, colour
differences result.
12formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 JP 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 185 x 275 130 x 275 190 x 180 90 x 275 135 x 190 190 x 135 50 x 275 190 x 90 40 x 275 190 x 65 90 x 135
in mm
bleed size (additionally 3 mm trim to each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 JP 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 140 x 297 210 x 195 100 x 297 145 x 200 210 x 145 58 x 297 210 x 100 50 x 297 210 x 75 100 x 145
in mm
13website
portrait 1
1 website: www.metallbau-magazin.de
2 short profile: www.metallbau-magazin.de is the online information platform for
structural aluminium and steel engineering contractors. It supple-
ments the printed magazine with up-to-the-minute news, product
and background reports.
3 target group: structural aluminium and steel engineering contractors
4 publisher: Bauverlag BV GmbH
contact editorial department:
Stefanie Manger
Editor-in-Chief
phone: +49 5241 80-2190
fax: +49 5241 80-66975
e-mail: stefanie.manger@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag.de
14website
website traffic N
1 traffic audit: –
2 website traffic: page Impressions: 17,047
visits: 11,984
unique User: 10,702
(source: Google Analytics; average per month July 2017 until June 2018)
20.000
18.000
16.000
14.000
12.000
10.000
PIs
8.000
Visits
6.000 Unique User
4.000
2.000
0
August
September
October
March
April
June
November
December
May
July
January
February
2017 2018
15prices and forms of advertising
website
P
1 prices and forms of advertising:
forms of advertising placement format (pixel, widht x height) max data size prices per month in €
fullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 560.00
superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 740.00
skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 890.00
skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 980.00
wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 1,030.00
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 1,135.00
half page complete website, in rotation with max. 2 others 300 x 600 100 kB 1,185.00
half page sticky complete website, in rotation with max. 2 others 300 x 600 1,305.00
medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 1,030.00
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,340.00
expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,480.00
layer ad website 400 x 400 100 kB 1,480.00
(with Frequency Capping)
situation vacant individual individual 100 kB 600.00
microsite own navigation within the website, duration 3 months individual 100 kB 7,500.00
onlinePLUS website individual 100 kB 1,030.00
online-advertorial see page 28 individual 100 kB 1,990.00
ad bundle website, in rotation with max. two additional consisting of superbanner,
skyscraper and medium rectangle 100 kB 890.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special forms of
3 months 5 % advertising. Just contact us, we will be pleased to realize your individual customer wishes.
6 months 10 %
12 months 15 % Axel Gase-Jochens
Head of Digital Sales
3 special advertising formats: phone: +49 5241 80-75018
Wallpaper, coloured clickable background 30% additional charge e-mail: axel.gase-jochens@bauverlag.de
16formats and technical advice
website
F
1 file formats: GIF, JPG, FLASH, HTML-Tag, Redirect-Tag 2 delivery address: Please send your banner to order.management@bauverlag.de
Weight: max. 100 kB per banner
3 delivery deadline: 4 working days prior to beginning of the campaign. These lead times
The kB data given for every advertising material are maximum give both of us sufficient time to test the formats and to ensure reliable
sizes and represent the total sum of all data defined by the delivery of the campaign. Otherwise, we can bear no costs for delays
advertising materials (including files to be loaded later, sniffer caused by late delivery to us.
code, images, flash, etc.)
Additional information for Flash Banner: Please send your materials together with the required meta information:
– The swf-file should support the clickTAG variable: On any click, Flash – Customer name
ads should redirect to the URL specified in the clickTAG argument; – Booking period
there should be no other redirection in between. The variable name – Booked site
must be spelled. “clickTAG” (upper-case TAG; no space between click – Advertising format
and TAG) and not “click tag”, “Click Tag”, or any other form. – Contact person for inquiries
– Please provide us a alternative GIF- or JPG-file as a fallback-image, – Motif name
which will be delivered to the users which have not installed a Flash – Target URL
Plug-in.
– Please do not use more then 24 frames per sec., we recommend to use Reporting:
a frame rate of 12 frames per sec. You will get an evaluation of the ad impressions and ad clicks on request.
4 contact person: Heike Carpenter
For detailed information please see our spec sheet: phone: +49 5241 80-75640
www.bauverlag.de/downloads/spec-sheet-online.pdf e-mail: order.management@bauverlag.de
On request you will get a reporting about ad-impressions and ad-clicks.
17website
formats and technical advice F
forms of advertising
format fullsize banner super banner skyscraper wide skyscraper halfpage ad
width x height 468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
in Pixel
format medium rectangle wallpaper expandable wallpaper layer ad ad bundle
width x height
300 x 250 728 x 90 + 120 x 600 728 x 90 + 120 x 600 400 x 400 728 x 90 + 120 x 60
in Pixel
(300 x 600) + 300 x 250
Please see our notes on data formats and programming.
18newsletter
portrait 1
1 name: metallbau newsletter
2 short profile: The metallbau newsletter informs by e-mail about news from the business.
Current reports and product information as well as professional articles from the
metallbau journal keeps the recipient once a month on the up-to-date informa-
tion level.
3 target group: structural aluminium and steel engineering contractors
4 publication frequency: monthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Stefanie Manger
Editor-in-Chief
phone: +49 5241 80-2190
fax: +49 5241 80-66975
e-mail: stefanie.manger@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
e-mail: axel.gase-jochens@bauverlag.de
19newsletter
distribution N
1 recipients: The metallbau newsletter reaches
structural aluminium and steel engineering contractors.
2 circulation: 1,501 recipients
openingrate: 71,75%
(average per month July 2017 until June 2018)
20newsletter
time schedule T
newsletter publishing date booking deadline events
1/2019 07.01.2019 17.12.2018 BAU, Munich
2/2019 13.02.2019 06.02.2019 FeuerTrutz, Nuremberg
IHM, München
3/2019 15.03.2019 08.03.2019 HANNOVER MESSE, Hanover
4/2019 08.04.2019 01.04.2019 bauma, Munich
5/2019 02.05.2019 25.04.2019 Intersolar, Munich
6/2019 03.06.2019 27.05.2019
7/2019 12.07.2019 05.07.2019
8/2019 19.08.2019 12.08.2019
9/2019 04.09.2019 28.08.2019 EMO, Hanover
10/2019 02.10.2019 24.09.2019 Blechexpo/Schweisstec, Stuttgart
11/2019 13.11.2019 06.11.2019
12/2019 06.12.2019 29.11.2019 Swissbau, Swiss
Perimeter Protection, Nuremberg
21newsletter
prices and forms P
1 prices and forms:
advertising forms placement format (width x height) max. file size price in €/newsletter
fullsize banner content 468 x 60 pixel 50 kB 410.00
skyscraper right side 120 x 600 pixel 50 kB 490.00
wide skyscraper right side 160 x 600 pixel 50 kB 590.00
text ad content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 50 kB 490.00
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1. text ad in the newsletter, headline up to 50 characters
in content + text up to 500 characters
(incl. spaces) 50 kB 565.00
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 50 kB 540.00
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover content, exclusive up to 4 text ads,
50 kB 3,680.00
3 fullsize banners and 1 skyscraper
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
3 months 5 %
6 months 10 %
12 months 15 %
22newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 format of newsletter: HTML or text
3 delivery address: Please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery date: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign.
Otherwise, we can bear no costs for delays caused by late
delivery to us.
Please send your materials together with the required
meta- information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact: Heike Carpenter
phone: +49 5241 80-75640
e-mail: order.management@bauverlag.de
23newsletter
formats and technical advice F
format fullsize banner skyscraper wide skyscraper text ad text ad premium
width x height 468 x 60 120 x 600 160 x 600 title up to 50 characters title up to 50 characters
in pixel
+ text up to 500 characters + text up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
24additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-advertorial.
The online advertorial comes with a comprehensive 4-week
communications package consisting of th following components:
• permanent online posts on www.metallbau-magazin.de (these remain
accessible via the search function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in metallbau newsletter with a link to the online post
• advertised facebook post via Facebook fanpage of metallbau
price: 1,990.00 € plus VAT.
25additional benefit digital
communication package
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
half page ad on wide skyscraper in online-advertorial on 1/2 page advertorial
www.metallbau-magazin.de metallbau newsletter www.metallbau-magazin.de or advert in the print edition
(for services see previous page) of metallbau
duration: 1 month duration: 1 month
price: 1,600.00 € plus VAT. price: 5,010.00 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
26Intelligent Media Solutions Agency
»WE OFFER COMPLETE PROJECT MANAGEMENT
OF PUBLICATION PROJECTS AND EVENTS
IN THE CONSTRUCTION INDUSTRY!«
As an agency of Bauverlag we see ourselves as a partner for
know-how and communication for Content Marketing and
Events in the construction sector. We are in touch with the
dynamic developments within the sector and actively make
use of them – working with you.
Communication experts, event managers, media designers
and IT specialists all make up the DICE@bauverlag team.
Together with our customers, we produce creative and intel-
ligent communication and marketing solutions – from classic
corporate publishing and event management to integrated
planning of campaigns.
What makes us unique?
expertise in the sector: our-construction know-how
we know the target groups
the Bauverlag comprehensive network
27our components
Intelligent Media Solutions Agency
»WE DEVELOP SOLUTIONS
FOR YOUR COMMUNICATIONS NEEDS!«
Tell us about your ideas and concerns. Because knowing Consulting
and understanding exactly what your requirements are,
we can offer you effective consulting. That way, we can
support you on projects as a partner on equal terms, and Digital
complete them successfully. Consulting with us includes Events
not just a clear briefing at the start, but also controlling and
feedback after completion of the campaign. Because for us
communication has been successful only when you have
achieved your goals.
We make it possible to combine good content offering
value to the user with the right design in print and digital Design
form. Your message will be experienced live at events.
All components are matched to each other in terms of time,
content and design. That’s how a perfect piece of architec-
ture is created: your intelligent media solution! Content
Further information under DICE.bauverlag.de! Intelligent Media Solutions
28combination discounts
By booking several of theses magazines take advantage of a conditions:
combined discount with the Bauverlag combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG INTERNATIONAL Cement Lime Gypsum
29contact
Sales
Nicole Euler Marc Jouanny Christel Mußmann
Sales Manager agency abroad Job market Sales Manager
phone: +49 5241 80-75019 France, Belgium, Luxembourg phone: +49 5241 80-75022
fax: +49 5241 80-66926 International Media Press & Marketing fax: +49 5241 80-6606
e-mail: nicole.euler@bauverlag.de e-mail: stellenmarkt@bauverlag.de
16, rue Saint Ambroise
75011 Paris
phone: +33 1 43553397
fax: +33 1 43556183
mobile: +33 608 975057
e-mail: marc-jouanny@wanadoo.fr
Andreas Kirchgessner Paola Pedevilla
Bernd Fenske
Key Account Manager agency abroad Italy
Key Account Manager
phone: +49 5241 80-2322 Ediconsult Internazionale S.r.l.
phone: +49 89 203043-2389
Piazza Fontane Marose, 3
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066
16123 Genova
e-mail: andreas.kirchgessner@bauverlag.de
phone: +39 010 583684
fax: +39 010 566578
e-mail: costruzioni@ediconsult.com
Axel Gase-Jochens Oliver Kugel Erdal Top
Head of Digital Sales Senior Sales Manager Key Account Manager
phone: +49 5241 80-75018 phone: +49 5241 80-75026 phone: +49 5241 80-2179
fax: +49 5241 80-6066 fax: +49 5241 80-6606 fax: +49 5241 80-6070
e-mail: axel.gase-jochens@bauverlag.de e-mail: oliver.kugel@bauverlag.de e-mail: erdal.top@bauverlag.de
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