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media data 2021
communication solutions for the target group of
roofers, building plumber, carpenters and roofing
materials trade
Your
topics
on page
8!
www.dach-holzbau.de
media brand
dach+holzbau
PRINT dach+holzbau – communication solutions for your target group
1 title portrait page 3
2 distribution analysis page 5 However you want get into contact with roofers, building plumbers and carpenters – be
T editorial schedule page 6
it in print, online, digital or face-to-face – dach+holzbau offers you the right platform
P prices page 9
F formats and technical advice page 11 in every case.
readership structure analysis page 13
Choose one channel from the dach+holzbau portfolio or combine different channels.
WEBSITE
1 portrait page 14
1 portrait page 15
P prices and forms of advertising page 16
F formats and technical advice page 17
NEWSLETTER
1 portrait page 19
N distribution page 20
T timing schedule page 21
P prices and forms of advertising page 22
F formats and technical advice page 23
additional benefit digital: online-advertorial page 25
additional benefit digital: communication package page 26
INDIVIDUAL
dice@bauverlag page 27
bauverlag web seminars page 29 PRINT
combination discounts page 30 WEBSITE
contacts page 31 NEWSLETTER
INDIVIDUAL
2
print
title portrait 1
1 name: dach+holzbau
2 short profile: dach+holzbau – the professional magazine for roofers, building
plumbers and carpenters – reports six times a year on building
projects, current trends and new products in roofing and timber
construction. This magazine is directed at roofers, building plumbers,
carpenters and the roof building materials trade and also reaches
the subscribers to the bauhandwerk trade magazine.
3 target group: roofers, building plumbers, carpenters, roof building material trade
3
print
title portrait 1
4 publication frequency: 8 issues 14 amount analysis: 2019 = 8 Ausgaben
total volume: 530 pages = 100.0%
5 magazine format: DIN A4 (210 mm wide x 297 mm high)
editorial section 456 pages = 86.0%
6 volume/year: 11th volume 2021 advertising section 74 pages = 14.0%
7 sales price: annual subscription national € 115.00 including:
annual subscription abroad € 127.00 job vacancies and classified ads 0 pages = 0.0%
single copy € 19.00 bound inserts 2 pages = 2.7%
annual subscription students € 79,00 publisher ads 14 pages = 18.9%
Further information is available at www.bauverlag-shop.de. loose inserts 5 pieces
8 organ: – 15 analysis of editorial section: 456 pages = 100.0%
9 membership: IVW roofing including: 207 pages = 45.4%
– project report 73 pages = 16.0%
10 publisher: Bauverlag BV GmbH – execution and installation 55 pages = 12.1%
Avenwedder Str. 55 – building site of the month 41 pages = 9.0%
33311 Gütersloh – new products 27 pages = 5.9%
Germany – practical tips 6 pages = 1.3%
www.bauverlag.de – product application 5 pages = 1.1%
11 editor: Michael Voss timber construction including: 162 pages = 35.5%
– project report 70 pages = 15.4%
12 advertising: Michael Voss – building site of the month 48 pages = 10.5%
Director Market Strategies & Sales – execution and installation 21 pages = 4.6%
– new products 16 pages = 3.5%
13 editorial department: Thomas Wieckhorst – practical tips 5 pages = 1.1%
Editor-in-Chief – product application 2 pages = 0.4%
panorama 54 pages = 11.8%
Stephan Thomas special heading “zünftig” 21 pages = 4.6%
Editor top topic 8 pages = 1.8%
phone: +49 5241 80-89279 workshop + business 4 pages = 0.9%
fax: +49 5241 80-9650
e-mail: stephan.thomas@bauverlag.de
4
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue copies actually distributed
(annual analysis of 01st July 2019 to 30th June 2020) Vertrieb % copies
print run: 18,100 Nielsen area I
Schleswig-Holstein 4.2 730
copies distributed: 17,588 thereof abroad: 48
Hamburg 0.7 118
copies sold: 198 thereof abroad: 5
Lower Saxonia 9.8 1,716
subscriptions: 196 thereof membership – Bremen 0.4 74
copies:
Nielsen area II
other sales: 2 North Rhine Westphalia 18.4 3,233
single copy sales: – Nielsen area IIIa
free copies: 17,391 Hessen 6.0 1,050
archives and specimen copies: 512 Rhineland-Palatinate 5.6 989
Saarland 1.2 203
Nielsen area IIIb
3 geographic distribution analysis: Baden-Württemberg 12.4 2,172
copies actually distributed Nielsen area IV
business regions % copies Bavaria 16.9 2,967
domestic 99.7 17,540 Nielsen area V
Berlin 2.0 351
abroad 0.3 48
Nielsen area VI
copies distributed 100.0 17,588
Mecklenburg-Vorpommern 2.0 357
Brandenburg 4.3 752
Summary of the survey method: Saxony-Anhalt 3.0 523
1. Method: Dissemination analysis by file evaluation - total survey Nielsen area VII
2. Basic population: actual circulation 17,626 = 100.0 %, Thuringia 6.1 1,077
not covered by the examination 36 = 0,2% Saxony 7.0 1,228
3. Sample: total survey copies actually distributed in domestic area 100.0 17,540
4. Target person of the study: not applicable
5. Period of study: May 2020
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.dach-holzbau.de/survey_method.
5
editorial schedule
print
T
All topics
and search
terms can PD = publishing date, ED = editorial deadline, AD = advertising deadline
be found on
issue dates roofs page 8. timber construction tools/products operational management events/traid fairs
and commercial vehicles
1/2021 PD: • Flat roof • Solid timber New products from 13.-15.1.
19.02.2021
• Liquid plastic • Supporting structures BAU 2021 Hybrid-BAU, Munich
ED: • Metal roofs and facades • Joint techniques 25.-26.3. Internationaler
22.01.2021 Holzbauphysik-Kongress
• Insulation and seals
(international timber cons-
AD:
18.01.2021 truction physics congress),
Leipzig
2/2021 PD: • Roof windows, skylights, • Timber frame construction, • Sawing, drilling, Commercial vehicles:
26.03.2021 light strips, light domes drywall construction screwing Practical test, equipment,
• Green roofing • Facades, fibre cement • Welding, sealing technology
ED:
15.02.2021 • Pitched roofs panels
• Roof drainage • Patios, balconies
AD:
03.03.2021 • Fall protection • Timber preservation,
moisture protection, UV
protection
3/2021 PD: • Pitched roof, roof refur- • Multi-storey timber cons- • Storm clips Operational management: 10.-14.5.
07.05.2021 bishment truction • Milling, cutting, Management, data proces- Ligna, Hanover
• Concrete roofing tiles, roof • Modular construction, sawing sing, legal
ED:
tiles, slate timber hybrid construction, • Connecting &
12.03.2021
adding floors fastening
• Wind suction protection
AD:
15.04.2021 • Fire protection • Fire protection
• Acoustic, noise protection
4/2021 PD: • Occupational safety and • Trimming systems • Sealing and insu- Operational management:
25.06.2021 fall protection lating UV protection
• Prefabrication
• Photovoltaics, solar ther- • Welding S kin cancer screening, sun
ED: mal energy, solar systems • Planning software
17.05.2021 • Sprinkling, spraying protection
• Roof drainage
AD: • Flat roof
03.06.2021
6
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates roofs timber construction tools/products operational management events/traid fairs
and commercial vehicles
5/2021 PD: • Metal roofs, metal facades • Joint techniques • Sawing, drilling, Commercial vehicles:
06.08.2021 screwing Electromobility, fuel cells and
• Roof windows, skylights, • Acoustic, noise protection
light strips and light domes • Riveting hybrid drives
ED: • Building with wood and
14.06.2021 • Pitched roofs renewable raw materials • Welding
AD: • Liquid plastic and structural • Building projects with • Sealing
14.07.2021 waterproofing wooden shingles
6/2021 PD: • Flat roof • Supporting structures • Fastening, connec- 22.-27.9.
10.09.2021 ting, nailing WorldSkills 2021, world
• Roof drainage • Solid timber construction
(glued-laminated timber, championship, Shanghai
ED: • Insulation and seals
26.07.2021 cross laminated timber)
• Green roofing
• Construction physics
AD:
18.08.2021 • Attic stairs, roof trapdoor
7/2021 PD: • Occupational safety and • F ire protection • Machines, systems Operational management: 26.-29.10.
15.10.2021 fall protection • Vacuuming and Occupational safety, safety A+A, Düsseldorf
•T
rimming systems and
• Cranes, cherry pickers, prefabrication cleaning at work,
ED:
30.08.2021 working platforms •B
uilding with renewable
• Roof tiles, roof stones, raw materials
AD:
22.09.2021 slate •B
uilding projects with
• Pitched roof, new cons- wooden shingles
truction and roof refur-
bishment
8/2021 PD: • Metal roofs and facades • Wood-based materials • Measurements, Commercial vehicles:
10.12.2021 • Snow protection calculations Practical tests, operation,
• Construction physics
• Brazing, welding fleet management, leasing
ED: • Wind suction protection • Timber preservation and
08.10.2021 • Flat roof sealing
AD: • Facade
17.11.2021
All topics
and search
terms can
be found on
7 page 8.
print
editorial schedule N
An overview of the main editorial themes and corresponding issues in dach+holzbau containing reports on these:
topics issues topics issues topics issues
acoustics 3, 5 leaders 2, 4, 7 slate 3, 7
attachment points 2, 4, 7 light strips, domelights 2, 5 snow protection 8
balcony sealing 1, 5 liquid plastic 1, 5 solid wood 1, 6
building physics 1, 6, 8 measuring instruments 8 storm clamps 3, 5, 7, 8
"composite materials 1, 5, 8 metal facades 1, 5, 8 structures 1, 6
(composite materials)" metal roofs suction
1, 5, 8 7
concrete roof tiles 3
module construction 3 terrace 2
cranes, cranes 7
multi-storey building 3 trimming systems 4, 7
cutting 3
over rafter insulation 2, 5, 7 utility Vehicles 2, 5, 8
drainage 2, 4, 6
photovoltaics and solar 4 UV protection, sun protection 4
drill 2, 5
pitched roof 2, 3, 5, 7 vacuuming and cleaning 7
drywall construction 2
planning software 4 welding 2, 4, 5, 8
electric mobility 5 roof exits 6 wind suction protection 3, 5, 7, 8
elevating platform 7 roof tiles 3, 7 wood frame construction 2
facade 2, 5, 8 roof windows 2, 5 wood preservation 2, 5, 8
fall protection 2, 4, 7 wood shingles
rooflights 1, 2, 5 5, 7
fibre cement panels 2 wood-hybrid construction
sawing 2, 3, 5 3
fire protection 3, 7 working platforms, lifting
scaffolding, railings 2, 4, 7 7
flat roof 1, 4, 6, 8 platforms
screws 2, 3, 6
green roof 2, 6 workwear 4, 7
sealing 1, 5, 6, 8
industrial safety 2, 4, 7 (roof sealing, building sealing)
insulation 1, 6
joint techniques 1, 5
Information on new products is published in every issue.
Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication:
thomas.wieckhorst@bauverlag.de
8
prices, valid from 01.10.2020
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
format width x height mm b/w colour special position:inside front cover € 430.00
2/1 page 202,5 x 271 per page 8,230.00 11,200.00 inside back cover € 430.00
back cover € 485.00
1/1 page 190 x 271 4,265.00 5,920.00
right page next to editorial € 250.00
1/2 page horizontal 190 x 131 2,350.00 3,275.00
right page next to content € 340.00
upright 92 x 271 other prescribed positions: 20 % of basic b/w rate
juniorpage 133 x 177 2,450.00 3,375.00
1/3 page horizontal 190 x 87 1,630.00 2,450.00 colour: per special colour € 1,030.00
upright 60 x 271 formats: Ads bleeding over the printing area,
1/4 page horizontal 190 x 65 1,290.00 1,950.00 bleed ads:
2-spaltig 92 x 135 1/1 page € 590.00
upright 44 x 271 1/2 page and smaller € 340.00
1/8 page horizontal 190 x 30 790.00 1,280.00 All charges are discountable.
2-spaltig 92 x 63
3 discounts:: published within 12 months
format colour
advertorial 1/1 page 5,980.00 2 times 3% 2 pages 5%
4 times 5% 4 pages 10%
advertorial 1/2 page 3,350.00
6 times 10% 6 pages 15%
cover story 12,550.00 8 times 15% 8 pages 20%
front cover 10,200.00
All prices are subject to statutory VAT, Please find the general terms and conditions at: Crossmedia discount
www,bauverlag,de/downloads/agbs_en,pdf Discounts for print and online advertising and crossmedia advertising
campaigns on request.
Bauverlag combination
Combination discount for combining the magazines of Bauverlag.
Please refer to “combination discounts” on page 30.
Loose inserts and technical costs are not discountable.
9
prices, valid from 01.10.2020
print
P
(nicht rabattierbar)
4 classified ads: For selected circulation: costs per selection € 120.00
situations vacant b/w per mm € 3.30 required delivery quantity: 18,300 copies
(1 column, 44 mm wide) delivery address: westermann druck GmbH
situations vacant colour per mm € 3.60 Georg-Westermann-Allee 66
(1 column, 44 mm wide) Tor 1 / Name Auftragsbetreuer
situations wanted per mm € 3.30 38104 Braunschweig
(1 column, 44 mm wide) Germany
wanted/For sale per mm € 6.15 delivery memo: „for dach+holzbau issue …“
(1 column, 44 mm wide)
box number fee € 50.00 glued ad media price ‰
postcard € 85.00
From a print value of 1,100.00 €, your job posting will be displayed product samples on request
online at www.dach-holzbau.de for 4 weeks for free.
Technical costs are not eligible for commissions and are not
5 special ad types: bound inserts discountable.
2 pages € 4.670.00
4 pages € 8,850.00 required delivery quantity: 18,300 copies
(others on request) delivery address: westermann druck GmbH
Georg-Westermann-Allee 66
discounts as per scale of discount 1 sheet = 1/1 ad page
Tor 1 / Name Auftragsbetreuer
Please supply bound inserts in untrimmed format of 216 mm wide
38104 Braunschweig
and 303 mm high (four pages and more: folded). Raw format of
Germany
bound-in inserts: bound inserts: 216 x 307 mm, head trim: 7 mm,
delivery memo: „for dach+holzbau issue …“
foot trim: 3 mm, lateral trim: 3 mm each
We will be happy to provide you with information on other special
required delivery quantity: 18,300 copies forms of advertising. Just contact us, we will be pleased to realize
delivery address: westermann druck GmbH your individual customer wishes.
Georg-Westermann-Allee 66
Tor 1 / Name Auftragsbetreuer 6 contact: Michael Voss
38104 Braunschweig Director Market Strategies & Sales
Germany
delivery memo: „for dach+holzbau issue …“
7 terms of payment: Net invoice value within 30 days following the date of the invoice,
loose inserts (not discountable) VAT ID No. DE 813382417
maximum size 205 x 290 mm
weight of loose insert price ‰ Bauverlag BV GmbH, Gütersloh
up to 25 g and 2 mm thickness € 340.00 Sparkasse Gütersloh-Rietberg
(higher weights on request) IBAN: DE46 4785 0065 0018 0329 62
BIC: WELADED1GTL
10formats and technical advice
print
F
1 magazine format: IN A4 (210 mm wide x 297 mm high;
D 6 proof: With every data delivery, please enclose an 1:1 laser prin
untrimmed: 216 mm wide x 303 mm high tout for checking the layout and text. For all contract-proof
printing area: 190 mm wide x 271 mm high ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
4 columns à 41 mm are required. The colour profile is iso coated v2 300 %. If
no proofs are provided, the publisher assumes absolutely no
2 printing and binding methods: Offset printing, adhesive binding
liability for colour shifts/variations in the print image.
3 data transfer: We accept the following data media: CD-ROM, DVD 7 data archiving: All data files sent to us must be copies; for back-up
by FTP: on request purposes,you should store originals until publication of the
by e-mail (up to 10 MB): order.management@bauverlag.de respective issue. The documents and indexes must have a
For larger volumes of data, please contact: unique order and page designation. If possible, please avoid
Sandra Pohlmann, phone: +49 5241 80-88202 special symbols, blanks and umlauts in your data file names.
Please ensure that you supply all elements used. This applies
4 data formats: Please send your ad data as PDF data files with embedded
particularly to photos/figures and fonts embedded in EPS
fonts, CMYK colour space or spot colours and 300 dpi
graphics. Data are archived; repeats without changes are
resolution.
therefore generally possible. However, we do not provide a
Alternatively you can send us an EPS file with fonts
data guarantee.
converted to paths and 300 dpi resolution or a TIFF file in
CMYK colour space with 600 dpi resolution. Please note 8 guarantee: The printers working for us can only expose what is stored
that for open files we may charge editing costs depending on the data media delivered by you. We cannot accept
on the work required. If possible, please use only PostScript liability for any deviations in texts, illustrations and colours.
fonts from the Adobe or Linotype Library. If you use any
9 contact: Sandra Pohlmann
other or modified fonts, please advise us accordingly. For
phone: +49 5241 80-88202
reasons relating to licensing laws, you may not supply fonts
e-mail: order.management@bauverlag.de
to us. If we do not have the font used, you must con vert
the text section concerned into character codes with a
graphic program and integrate it as a graphic into your
document. In such cases, please consult us.
5 colours: Please make sure that the colour range always contains
Cyan, Magenta, Yellow and Black. Colours which do not
require their own printing block must be marked as fourco
lour separations. Colour mode: CMYK. With RGB, colour
differences result.
11formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 juniorpage 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 190 x 271 125 x 271 190 x 178 92 x 271 133 x 177 190 x 131 60 x 271 190 x 87 44 x 271 190 x 65 92 x 135
in mm
bleed size (additionally 3 mm trim to each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 juniorpage 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 132 x 297 210 x 188 100 x 297 140 x 190 210 x 145 68 x 297 210 x 99 51 x 297 210 x 75 100 x 145
in mm
12print
readership structure analysis
19 industries/sectors/fields/professional groups:
copies actually distributed
readership structure
copies %
roofers 7,928 45.0%
carpenters 6,979 39.8%
other craft industries (building plumbers, tinsmiths, etc.) 1,037 6.0%
architects and construction planning engineers 316 1.7%
roofing materials trade 1,037 5.8%
training and continuous training 71 0.5%
others 211 1.2%
copies actually distributed 17,579 100.0%
publisher evaluation, status July 2020
13website
portrait 1
1 web adress: www.dach-holzbau.de
2 short profile: www.dach-holzbau.de is the online information platform for the
owners and managers of roofing, building plumbing, tinsmithing and
carpentry companies involved in interior and exterior refurbishment
and new builds.
www.dach-holzbau.de completes the dach+holzbau trade
magazine with up-to-the-minute news, product announcements
and background reports.
3 target group: roofers, building plumbers, carpenters, roof building material trade
4 publisher: Bauverlag BV GmbH
contact editorial department:
Stephan Thomas
Editor
phone: +49 5241 80-89279
fax: +49 5241 80-9650
e-mail: stephan.thomas@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
14website
website traffic N
1 traffic audit:
2 website traffic: page impressions: 39,199
visits: 31,218
unique user: 27,072
(Source for page impressions and visits: IVW, for unique users: Google Analytics/proprietary information; average per month July 2019 to June 2020)
Source from June 2019 to March 2020: Google Analytics/own reference
Source from April 2020 for page impressions and visits: IVW
Source unique user: Google Analytics/proprietary information
15prices and forms of advertising
website
P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeks
fullsize banner complete website, in rotation with max, 2 others 468 x 60 100 kB 476.00
superbanner complete website, in rotation with max, 2 others 728 x 90 100 kB 616.00
skyscraper complete website, in rotation with max, 2 others 120 x 600 100 kB 728.00
skyscraper sticky complete website, in rotation with max, 2 others 120 x 600 100 kB 784.00
wide skyscraper complete website, in rotation with max, 2 others 160 x 600 100 kB 868.00
wide skyscraper sticky complete website, in rotation with max, 2 others 160 x 600 100 kB 896.00
halfpage ad complete website, in rotation with max, 2 others 300 x 600 100 kB 980.00
halfpage ad sticky complete website, in rotation with max, 2 others 300 x 600 100 kB 1,036.00
medium rectangle complete website, in rotation with max, 2 others 300 x 250 100 kB 868.00
wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 100 kB 1,092.00
expandable wallpaper complete website, in rotation with max, 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,232.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situations vacant job market individual 100 kB 1,100.00
microsite own navigation within the website, duration 12 weeks individual 100 kB 9,408.00*
onlinePLUS addition to an existing online article/advertorial photos, videos, PDFs 100 kB 1,092.00
online-advertorial see page 25 individual 100 kB 2,492.00
ad bundle complete website, in rotation with max, 2 others consisting of fullsize banner, 100 kB 728.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,232.00
in rotation with max, 2 others
All online advertising formats can be booked exclusively, Rates and availability on request, All prices are subject to statutory VAT, *Total price for a period of 12 weeks, Please find the gerneral terms and conditions at: www,bauverlag,de/downloads/agbs_en,pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special forms of
advertising. Just contact us, we will be pleased to realize your individual customer wishes.
3 months 5 %
6 months 10 % Axel Gase-Jochens
12 months 15 % Head of Digital Sales
phone: + 49 5241 80-75018
3 special advertising formats: additional options e-mail: axel.gase-jochens@bauverlag.de
wallpaper: coloured, clickable background
30% additional charge
16formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tag 2 delivery address: P
lease send the ad media for your campaign to
Weight: max. 100 kB per banner order.management@bauverlag.de
Please also provide a medium rectangle for the online advertising 3 delivery deadline: 4 working days prior to beginning of the campaign.
options in order to guarantee optimisation for mobile devices. These lead times give both of us sufficient time to test the formats and
to ensure reliable delivery of the campaign. Otherwise, we can bear no
The kB data given for every advertising material are maximum costs for delays caused by late delivery to us.
sizes and represent the total sum of all data defined by the
advertising materials (including files to be loaded later, sniffer Please send your materials together with the required meta information:
code, images, flash, etc.). • customer name
• booking period
# • booked site
For detailed information please see our spec sheet: • advertising format
www.bauverlag.de/downloads/spec-sheet-online.pdf • contact person for inquiries
• motif name (optional)
• target-URL
You get a reporting about ad-impressions and ad-clicks after campaign
end 4 contact person: If you have any technical queries, please contact:
Sandra Pohlmann
phone: +49 5241 80-88202
e-mail: order.management@bauverlag.de
17website
formats and technical advice F
advertising forms
fullsize banner superbanner skyscraper wide Skyscraper half Page billboard
468 x 60 728 x 90 120 x 600 160 x 600 300 x 600 970 x 250
format
width x height
in pixel
medium rectangle wallpaper expandable wallpaper layer ad ad bundle
300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 468 x 60
120 x 600 (300 x 600) 120 x 600
Please consider our information on data formats and programming.
300 x 250
18newsletter
portrait 1
1 name: dach+holzbau newsletter
2 short profile: The dach+holzbau newsletter informs the owners and managers of
roofing, building plumbing, tinsmithing and carpentry companies
per e-mail about news from the industry. Latest news and product
novelties as well as references to the top topics of the website keep
the decision-makers up to date 8 times a year.
3 target group: roofers, building plumbers, carpenters, roof building material trade
4 publication frequency: 8 x per year
5 publisher: Bauverlag BV GmbH
contact editorial department:
Stephan Thomas
Editor
phone: +49 5241 80-89279
fax: +49 5241 80-9650
e-mail: stephan.thomas@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
19newsletter
Nutzungsdaten 1
1 recipients: roofers, building plumbers, carpenters, roof building material trade
2 circulation: 342 recipients
openingrate gross: 157.55%
openingrate net: 56.76%
(source: Inxmail; average per month July 2019 until June 2020)
20newsletter
time schedule T
newsletter publishing date booking deadline events/trade fair
1/2021 21.01.2021 13.01.2021 Hybrid-BAU, München
2/2021 11.02.2021 03.02.2021
3/2021 03.03.2021 23.02.2021 Internationaler Holzbauphysik-Kongress, Leipzig
4/2021 01.04.2021 24.03.2021
5/2021 05.05.2021 27.04.2021
6/2021 02.06.2021 25.05.2021
7/2021 01.07.2021 23.06.2021
8/2021 04.08.2021 27.07.2021
9/2021 01.09.2021 24.08.2021 WorldSkills 2021, Berufsweltmeisterschaft, Shanghai
10/2021 01.10.2021 23.09.2021 A+A, Düsseldorf
11/2021 03.11.2021 25.10.2021
12/2021 01.12.2021 23.11.2021
21newsletter
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletter
fullsize banner content 468 x 60 20 kB 423.00
skyscraper next to the content 120 x 600 20 kB 505.00
wide skyscraper next to the content 160 x 600 20 kB 608.00
medium rectangle content 300 x 250 20 kB 608.00
headline up to 50 characters
+ text up to 500 characters
text ad content (incl. spaces) 20 kB 505.00
+ 1 image (275 x 255 pixel)
+ link
headline up to 50 characters
+ text up to 500 characters
1. text ad in the newsletter,
text ad premium (incl. spaces) 20 kB 582.00
content
+ 1 image (275 x 255 pixel)
+ link
headline up to 50 characters
+ text up to 500 characters
situations vacant content (incl. spaces) 20 kB 552.00
+ 1 image (275 x 255 pixel)
+ link
up to 4 text ads,
newsletter takeover content, exclusiv 3 fullsize banners and 1 skyscraper 20 kB 3,794.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months
3 times 5 %
6 times 10 %
22newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 20 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: Please send the ad media for your campaign to
order.management@bauverlag.de
4 Lieferfrist: 4 working days prior to beginning of the campaign. These lead
times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can
bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta-
information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
On request you will get a reporting about the recipients/
opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Sandra Pohlmann
phone: +49 5241 80-88202
e-mail: order.management@bauverlag.de
23newsletter
formats and technical advice F
format
width x height
in Pixel
fullsize banner skyscraper wide skyscraper medium rectangle text ad text ad premium
468 x 60 120 x 600 160 x 600 300 x 250 headline up to 50 characters headline up to 50 characters
+ up to 500 characters + up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
24additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-advertorial.
The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:
• ermanent online posts on www.dach-holzbau.de
p
(these remain accessible via the search function after the 4-week period
has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in dach+holzbau newsletter with a link to the online post
• advertised Facebook post via Facebook fanpage of dach+holzbau with a
link to the online post
price: 2,492.00 € plus VAT.
25additional benefit digital
communication package
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
half page ad on wide skyscraper in online-advertorial on 1/2 page advertorial or
www.dach-holzbau.de dach+holzbau newsletter www.dach-holzbau.de advert in the print edition
(for services see previous page) of dach+holzbau
duration: 4 weeks duration: 4 weeks
price: 1,429.20 € plus VAT. price: 5,190.30 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
26The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
dice@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise rainer.homeyer-wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
27Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites web seminars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
visit us at: dice.bauverlag.de
28Direct customer contact: with our web seminars!
Web seminars are an effective tool to establish and maintain strong customer relationships.
The benefits are perfectly obvious:
» Gain new customers and valuable, qualified leads.
» Get your target group involved, engage your audience in direct dialogue.
» You choose an interesting topic, invite guest speakers and prepare your own talk withsupporting charts.
» Design your interactive online presentation
» Strengthen your brand and marketing message with a web seminar
As a media company and event organizer with the appropriate infrastructure,
we can actively support you from providing advice, organizing and executing
your web seminars, to facilitation by our Editor in Chief.
Basisprice: 5,900.00 € no agency commission discounts, plus VAT
Interested?
We are happy to advise and inform you!
29combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche BauZeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International
ZKG CEMENT LIME GYPSUM Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
30contacts
Nicole Euler Marc Jouanny Oliver Kugel
Sales Manager agency abroad Senior Sales Manager
phone: +49 5241 80-75019 France, Belgium, Luxembourg phone: +49 5241 80-75026
fax: +49 5241 80-66926 International Media Press & Marketing 16, fax: +49 5241 80-6066
e-mail: nicole.euler@bauverlag.de rue Saint Ambroise, 75011 Paris e-mail: oliver.kugel@bauverlag.de
phone: +33 1 43553397
fax: +33 1 43556183
mobile: +33 608 975057
e-mail: marc-jouanny@wanadoo.fr
Bernd Fenske Andreas Kirchgessner Paola Pedevilla
Key Account Manager Key Account Manager agency abroad Italy
phone: +49 89 24440-7344 phone: +49 5241 80-2322 Ediconsult Internazionale S.r.l.
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 Piazza Fontane Marose, 3
e-mail: andreas.kirchgessner@bauverlag.de 16123 Genova
phone: +39 010 583684
fax: +39 010 566578
e-mail: costruzioni@ediconsult.com
Axel Gase-Jochens Christiane Klose Erdal Top
Head of Digital Sales Sales Manager Job Market Key Account Manager
phone: +49 5241 80-75018 phone: +49 5241 80-2716 phone: +49 5241 80-2179
fax: +49 5241 80-6066 fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de e-mail: erdal.top@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
31You can also read
