Media data 2020 - www.metallbau-magazin.de - Bauverlag

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Media data 2020 - www.metallbau-magazin.de - Bauverlag
media data 2020

communication solutions for the
target group of structural aluminium
and steel engineering contractors

                              www.metallbau-magazin.de
Media data 2020 - www.metallbau-magazin.de - Bauverlag
media brand
                                                                                                                                               metallbau

PRINT                                                                   metallbau - communication solutions for the target group
1   title portrait                                      page 3          In which way you ever would like to get in touch to the structural aluminium and steel
2   distribution analysis                               page 5          engineering contractors – whether print, online, digital or in person – metallbau in each case
T   editorial schedule                                  page 6          offers the right platform.
P   prices                                              page 8
P   prices „market place“                               page 10
P   prices „professional place“                         page 11
F   formats and technical advice                        page 12

WEBSITE
                                                                                                              PRINT
1   portrait                                            page   14
N   website traffic                                     page   15
P   prices and forms of advertising                     page   16
F   formats and technical advice                        page   17
                                                                                                           WEBSITE
NEWSLETTER
P   portrait                                            page   19
N   distribution                                        page   20
T   time schedule                                       page   21
P   prices and forms of advertising                     page   22
F   formats and technical advice                        page   23

    additional benefit digital: online-advertorial      page 25
    additional benefit digital: communication package   page 26
                                                                                                       NEWSLETTER
INDIVIDUAL
    DICE@bauverlag                                      page 27

    combination discounts                               page 29
    contact                                             page 30                                        INDIVIDUAL

                                                                    2
Media data 2020 - www.metallbau-magazin.de - Bauverlag
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                                                                                                           title portrait   1
1 title:           metallbau

2 short profile:    he professional journal metallbau is addressed to decision-makers in struc-
                   T
                   turalmetal engineering in Germany, Austria and Switzerland. Target groups
                   are both professional trade and industrially oriented aluminium and steel
                   engineering contractors. The articles cater to the interests of the managing
                   directors and deal with issues in the working environment of responsible
                   technicians/engineers in design, fabrication and on the construction site.
                   Our readers are primarily concerned with windows, doors, facades, gates,
                   conservatories, stairways, fences, railings and, in the meantime, also with the
                   production of components for industry. The editors provide information on
                   the sector, technical innovations, completed projects and modern company
                   management. We regularly report on career paths in structural metal engi
                   neering – both trade professional and academic careers. Profiles presenting
                   the portfolio of the contractors, technical reports on standards, the applica
                   tion of machines and software keep you up to date and provide concrete
                   recommendations for the field. With reader tests, market surveys and brief
                   reports on new products, we ensure that you maintain an overview of
                   suppliers and service contractors and make the right choice for your invest
                   		ments. Most of the information is researched by our editors, other reports
                   are written by specialist authors from training and testing institutes as well as
                   from the supplier sector. Experts report on damage incidents and give tips on
                     avoiding errors.

3 target group:    structural aluminium and steel engineering contractors

                                                                                                       3
Media data 2020 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                                        title portrait            1
4 publication frequency:   10 issues                                                                   14 print volume analysis 2018 = 10 issues
                                                                                                       total volume:                                       748 pages =       100.0%
5 size of the journal:     DIN A4 (210 mm wide x 297 mm high)
                                                                                                       editorial section                                   620 pages =        82.9%
                                                                                                       advertising section                                 128 pages =        17.1%
6 volume/year:             31st volume 2020
                                                                                                                     including:
                                                                                                                     job vacancies and classified ads        2 pages =          1.6%
7 sales price:             annual subscription national                                 € 129.00
                                                                                                                     bound inserts                           6 pages =          4.7%
                           annual subscription international                            € 141.00
                                                                                                                     publisher ads                          30 pages =        23.4%
                           annual subscription student                                  € 79.00                      loose inserts		                                        16 pieces
                           single copy                                                  € 18.00
                           Further information is available at www.bauverlag-shop.de.                  15 page analysis:                                   620 pages = 100.0%
8 organ:                   –                                                                           technical contributions, including:                 314 pages   =     50.6 %
                                                                                                       tools                                                55 pages   =     17.5 %
9 membership:              IVW                                                                         welding systems                                      39 pages   =     12.6%
                                                                                                       doors                                                30 pages   =      9.7%
10 publisher:              Bauverlag BV GmbH                                                           steel                                                26 pages   =      8.4%
                           Avenwedder Str. 55                                                          profile systems                                      25 pages   =      8.1%
                           33311 Gütersloh                                                             facades                                              24 pages   =      7.7%
                           Germany                                                                     software                                             18 pages   =      5.5%
                           www.bauverlag.de                                                            windows                                              16 pages   =      5.2%
                                                                                                       utility vehicles                                     15 pages   =      4.8%
11 publisher:              Michael Voss                                                                locking and security systems                         12 pages   =      3.9%
                                                                                                       work protection, work clothes                        10 pages   =      3.2%
                                                                                                       stairs, railings                                      9 pages   =      2.9%
12 advertising:            Michael Voss
                                                                                                       sun shading systems                                   7 pages   =      2.3%
                           CEO                                                                         balconies, conservatories                             7 pages   =      2.3%
                                                                                                       glass                                                 5 pages   =      1.6 %
13 editorial department:	Stefanie Manger
                                                                                                       fire protection                                       4 pages   =      1.3 %
                          Editor-in-Chief
                                                                                                       fitting technology                                    3 pages   =      1.0 %
                          phone: +49 5241 80-2190
                                                                                                       stainless steel                                       3 pages   =      1.0 %
                          e-mail: stefanie.manger@bauverlag.de
                                                                                                       hot dip galvanising                                   2 pages   =      0.6 %
                                                                                                       management                                           66 pages   =     10.6 %
                                                                                                       editorial/content/etc.                               45 pages   =      7.3 %
                                                                                                       interviews/company portraits                         42 pages   =      6.8 %
                                                                                                       workshop Journal/new products                        37 pages   =      6.0%
                                                                                                       object                                               35 pages   =      5.6%
                                                                                                       trade fairs, events                                  34 pages   =      5.5%
                                                                                                       education and training/staff                         22 pages   =      3.5%
                                                                                                       branches review                                      18 pages   =      2.9%
                                                                                                       technical literature, law                            11 pages   =      1.8%

                                                                                                   4
Media data 2020 - www.metallbau-magazin.de - Bauverlag
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                                                                                                                                                      distribution analysis             2
1 circulation audit:                                                                               3.1 distribution by Nielsen areas/german states:
2 circulation analysis:	copies per issue
                         (annual average of July 01st 2018 to June 30th 2019)                                                                              copies actually distributed
                                                                                                   regions                                                           %              copies
 print run:                                    21,200                                              Nielsen-Gebiet I
                                                                                                   Schleswig-Holstein                                               2.2               415
 copies distributed:                           20,420 davon Ausland:                 1,538
                                                                                                   Hamburg                                                          1.3               245
 copies sold:                                     917 davon Ausland:                      95
                                                                                                   Lower Saxony                                                     7.2             1,360
 subscriptions:                                   908 davon Mitgliederstücke:              –       Bremen                                                           0.6               113
 other sales:                                        8                                             Nielsen-Gebiet II
 single copy sales:                                  2                                             North Rhine Westphalia                                         20.9              3,946
 free copies:                                  19,503                                              Nielsen-Gebiet IIIa
                                                                                                   Hesse                                                            7.9             1,492
 archive and specimen copies:                     780
                                                                                                   Rhineland-Palatinate                                             5.8             1,095
                                                                                                   Saarland                                                         1.6               302
3 geographic distribution analysis:                                                                Nielsen-Gebiet IIIb
                                                            copies actually distributed            Baden-Württemberg                                              16.8              3,172
 business regions                                                     %             copies         Nielsen-Gebiet IV
                                                                                                   Bavaria                                                        17.3              3,267
 domestic                                                           92.5            18,882
                                                                                                   Nielsen-Gebiet V
 abroad                                                              7.5             1,538
                                                                                                   Berlin                                                           2.3               434
 copies actually distributed                                       100.0            20,420         Nielsen-Gebiet VI
                                                                                                   Mecklenburg-Vorpommern                                           1.5               283
                                                                                                   Brandenburg                                                      3.3               623
  Summary of the survey method:                                                                    Saxony-Anhalt                                                    2.4               448
  1. Method: Dissemination analysis by file evaluation - total survey                              Nielsen-Gebiet VII
  2. Basic population: actual circulation 20,420 = 100.0 %,                                        Thuringie                                                       3.1               585
     not covered by the examination 40 = 0.2 %                                                     Saxony                                                          5.7             1,076
  3. Sample: total survey                                                                          copies truly distributed in domestic area                     100.0            18,882
  4. Target person of the study: not applicable
  5. Period of study: July 2019
  6. Execution of the study: Bauverlag BV GmbH
  The detailed survey method can be found at www.metallbau-magazin.de/survey_method.

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Media data 2020 - www.metallbau-magazin.de - Bauverlag
editorial schedule
                                                                                                                                                                                         print
                                                                                                                                                                                                           T
                                                                                                                                      PD = publishing date, ED = editorial deadline, AD = advertising deadline
 issue           dates               features                                         further topics                    special/market survey/reader test               events
 1/2020          PD: 06.01.2020      Market potential: Factory hall construction      Item: Staircase                   Trade fair special: Perimeter Protection -      14. - 16.01.20   Perimeter
                                     Sector: Metalworkers as main contractors         Stainless steel: Grinding and     fence systems, barriers, access control                          Protection,
                 ED: 06.12.2019      Sector: Digital tools from the system partner    polishing                         Trade fair special: Swissbau - windows,                          Nurnberg
                                     Management: Skilled staff recruitment            Tools: Which electric stainless   facade, doors, fixing                           14. - 18.01.20   Swissbau, Basel
                 AD: 12.12.2019      Technology: Innovative welding processes         steel device for which appli-                                                     18. - 21.02.20   bautec, Berlin
                                                                                      cation
                                                                                      Logistic: utility vehicles
 2-3/2020        PD: 14.02.2020      Technology: Automated welding                    User report: Machine              Trade fair special: fensterbau frontale -
                                     Market potential: Shading on the facade          Hot-dip galvanisation:            system profiles windows & facades, fittings,
                 ED: 03.02.2020      Management: Insurances                           Innovative application            sun protection, software, seals, insulation
                                     Legal series: Prof. Niemöller                    Works report: On-site system      systems, summer & winter gardens
                 AD: 20.01.2020                                                       partner                           Market overview: Window drives

                                                                               SPECIAL ANNUAL REVIEW 2019
 4/2020          PD: 14.04.2020      window construction/frontal:                     Item: Art by metal designers      Product journal: fire protection elements
                                     Compiling trade show review                      Vehicles: Fitting out assembly    Product journal: fixing technology
                 ED: 19.03.2020      Technology: DIN EN 16034 in practice             and service vehicles              reader test - tools
                                     Technology: Measuring stairs digitally           Finishing: Sawing for the
                 AD: 01.04.2020                                                       workshop

 5-6/2020        PD: 10.06.2020      Market potential: Bridge building                Item: Curtain wall construction   Austria-Special                                 23. - 25.06.20 Stanztec,
                                     Sector: Expanding the portfolio with aluminium   using BIM working methods         Product journal: power tools                                   Pforzheim
                 ED: 17.05.2020      components                                       Constructing with metallic        Product journal: sectional, roller & high-
                                     Sector: Escape route and emergency exit          tissues                           speed doors and components for door
                 AD: 15.05.2020      technology                                       Components: Building compo-       construction
                                     Management: Establishing successors              nents with style

The editors reserve the right to change articles and features.

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Media data 2020 - www.metallbau-magazin.de - Bauverlag
editorial schedule
                                                                                                                                                                                            print
                                                                                                                                                                                                                T
                                                                                                                                       PD = publishing date, ED = editorial deadline, AD = advertising deadline

 issue          dates                features                                           further topics                   special/market survey/reader test                events
 7-8/2020       PD: 17.07.2020       Sector: Façades and sun protection as part of a    Works report: With the system    Product journal: system components
                                     sustainability package                             partner on site                  Product journal: sun protection
                ED: 22.05.2020       Section: Calculation – the central hub of metal    User report: ERP/PPS software    Market overview: Profile systems for
                                     construction work                                  Awnings: resilient and easy to   all-glass railings
                AD: 25.06.2020       Management: Cooperation between metalwork          assemble
                                     constructors and architects                        Special elements: Fire
                                     Legal series: Prof. Niemöller                      protection

 9/2020         PD: 09.09.2020       Sector: Welding examinations under discussion      Item: Conservatories/ balcony    Product journal: Stair system                    15. - 19.09.20     AMB, Stuttgart
                                     Market potential: Automatic doors                  User report: Surface             Market overview: Aluminium/steel fire doors      24. - 30.09.20    IAA Nutzfahr-
                ED: 20.08.2020       Sector: Using networked processing centres         technology Workshop: Digital     reader test - tools                                                zeuge,
                                     Management: Customer service in the metal          storage and ordering industry    Product journal: security technology, access                       Hanover
                AD: 18.08.2020       construction industry                                                               control                                          30.09.-01.10.     FeuerTrutz, Nurnberg

 10/2020        PD: 30.09.2020       Technology: Profile systems for glass elements     Item: Stairs                     Trade fair special: glasstec - Glass panes,      06. - 08.10.20   ALUMINIUM,
                                     Market potential: Summer gardens, winter           Works report: with the system    railing profile systems, canopies, all-glass                      Dusseldorf
                ED: 07.09.2019       gardens                                            partner on site                  railings,                                        06. - 08.10.20   Arbeitsschutz aktuell,
                                     Technology: Working with the new DIN 18008         Service: Statics for the metal   Trade fair special: EuroBlech - Welding                           Stuttgart
                AD: 08.09.2019       standard                                           construction industry            technology, machines for sheet metal             20. - 23.10.20   glasstec, Dusseldorf
                                                                                                                                                                          21. - 22.10.20   SICHERHEITSEXPO,
                                     Management: Insurances                             Logistics: Utility vehicles      processing
                                                                                                                                                                                           Munich
                                                                                                                         Product journal: work clothes                    27. - 30.10.20   EuroBLECH, Hanover
                                                                                                                         Switzerland-Special

 11/2020        PD: 07.11.2020       Sustainability: Metal constructors for aluminium   User report: 3D printing with    Product journal: work wear
                                     recycling                                          powdered metal/additive          Product journal: Machines and equipment
                ED: 15.10.2020       Market potential: Ventilated curtain façades       finishing
                                     Technology: Ventilation systems in windows and     Finishing: Joining technology/
                AD: 15.10.2020       facades                                            new processes
                                     Management: Further education for top-end          Glass: Multifunctional uses
                                     metal construction

                                                                                    SPECIAL SUSTAINABILITY
 12/2020        PD: 05.12.2020       Market potential: Balcony construction and         Item: Facade refurbishment for   Trade fair special: BAU/Part 1 windows,          07. - 11.12.20    tube & wire,
                                     glazing                                            protected buildings              stairs, facades, balconies, fire protection,                       Dusseldorf
                ED: 13.11.2020       Technology: Coatings technology in door            Machines: Cutting systems        fences, glass, doors, sectional, roller shut-    11. - 16.01.21    BAU, Munich
                                     construction                                       Management: Service providers    ters, sun protection, gaskets
                AD: 13.11.2020       Technology: Metal construction and buildings       for finishing                    reader test - tools
                                     automation
                                     Legal series: Prof. Niemöller

The editors reserve the right to change articles and features.

                                                                                                      7
Media data 2020 - www.metallbau-magazin.de - Bauverlag
prices, valid from 1st October 2019
                                                                                                                                                                     print
                                                                                                                                                                                     P
1 ad sizes and rates (price in €):                                                       2 additional charges:
                                                                                           special positions:    inside front cover                                          € 460.00
                                                                                                                 inside back cover                                           € 230.00
 format                         width x height mm                b/w     coloured                                back cover                                                  € 560.00
                                                                                                                 right page next to editorial                                € 210.00
 2/1 page                            203 x 275               11,360.00   12,650.00
                                                                                                                 right page next to content                                  € 230.00
 1/1 page                            185 x 268                5,710.00    6,670.00                               other prescribed positions:                          20 % of b/w rate
 3/4 page horizontal                 185 x 200                4,460.00    5,285.00
 2/3 page horizontal                 185 x 174                3,990.00    4,720.00        colour:                per special colour                                         € 1,020.00
 1/2 page horizontal                 185 x 132                2,990.00    3,650.00
                                                                                          sizes:                 ads bleeding over the printing area, bleed ads:
          upright                     90 x 268
                                                                                                                 1/1 page                                                     € 660.00
          junior page                132 x 185                                                                   1/2 page or smaller                                          € 370.00
 1/3 page horizontal                 185 x 87                 1,990.00    2,510.00
          upright                     57 x 268                                                                   All charges are discountable.
 1/4 page horizontal                 185 x 64                 1,540.00    1,980.00
                                                                                         3 discounts:      published within 12 months
          2-columns                   90 x 132                                                               3 times          3%              3 pages                5%
          upright                      43 x 268                                                              6 times          5%              6 pages               10 %
 1/8 page horizontal                  185 x 30                  825.00    1,110.00                          12 times         10 %            12 pages               15 %
                                                                                                            18 times         15 %            18 pages               20 %
          2-columns                    90 x 65
                                                                                                            24 times         20 %            24 pages               25 %
          upright                      43 x 132
 1/16 page 2-columns                   90 x 30                  440.00     725.00                          crossmedia discount
           1-column                    43 x 64                                                             	Discounts for print and online advertising and crossmedia advertising
                                                                                                           campaigns on request.
 format                                                                   coloured
                                                                                                           Bauverlag combination
 advertorial 1/1 page                                                     6,670.00                         Combination discount for combining the magazines of Bauverlag. Please
 advertorial 1/2 page                                                     3,650.00                         refer to „combination discount“ on page 29.
 coverstory                                                              16,495.00
                                                                                                           Loose inserts and technical cost are not discountable.
 front cover                                                              9,900.00
All prices are net prices. Please check our general terms of sale on:
www.bauverlag.de/downloads/agbs_en.pdf

                                                                                     8
prices, valid from 1st October 2019
                                                                                                                                                                           print
                                                                                                                                                                                               P
4 classified ads:     (not discountable)                                                                                 glued ad media:                                             price ‰
                      situations vacant b/w                                        € 3.00                               Postcard                                                    € 80.00
                      situations vacant colour                                     € 3.20                               Product samples                                           on request
                      situations wanted b/w	                                       € 2.00
                                                                                                                         Technical costs are not eligible for commission and are not
                      wanted/for sale	                                             € 4.90
                                                                                                                         discountable.
                      box number fee                                               € 50.00
                      From a print value of 1,100.00 €, your job posting will be                                         Required delivery quantity: 21,500 copies
                      displayed online at www.metallbau-magazin.de for 4 weeks for free.                                 delivery address:		                pva, Druck und Medien-
                                                                                                                                                            Dienstleistungen GmbH
5 special ad types:   bound inserts                                                                                                                         Industriestraße 15
                      2 pages                                                    € 6,345.00                                                                76829 Landau in der Pfalz
                      4 pages                                                    € 9,515.00                                                                Germany
                      (others on request)                                                                                delivery memo: 		                  „for metallbau issue …”
                      Discounts as per scale of discount 1 sheet = 1/1 ad page
                                                                                                                         We will be happy to provide you with information on other
                      	Please supply bound inserts in untrimmed format of 216 mm wide
                                                                                                                         special forms of advertising. Just contact us, we will be pleased
                      and 286 mm high (four pages and more: folded).
                                                                                                                         to realize your individual customer wishes.
                      Required delivery quantity:           21,500 copies
                      delivery address:                     pva, Druck und Medien-                 6 contact:            Michael Voss
                                                            Dienstleistungen GmbH                                        CEO
                                                            Industriestraße 15
                                                                                                   7 terms of payment:   Net invoice value within 30 days following the date of the invoice,
                                                            76829 Landau in der Pfalz
                                                                                                                         VAT ID No. DE 813382417
                                                            Germany
                      delivery memo:                        „for metallbau issue …”
                                                                                                                         Bauverlag BV GmbH, Gütersloh
                                                                                                                         Deutsche Bank Berlin
                      Loose inserts (not discountable)
                                                                                                                         IBAN: DE45 1007 0000 0069 4653 00
                      maximum size 205 x 290 mm
                                                                                                                         BIC: DEUTDEBBXXX
                      Weight of loose insert                                       price ‰
                      up to 25 g and 2 mm thickness                               € 295.00
                      (higher weights and thicknesses on request)
                      For selected circulation: selection costs per selection     € 120.00
                      Required delivery quantity: 21,500 copies

                      delivery address:		                   pva, Druck und Medien-
                                                            Dienstleistungen GmbH
                                                            Industriestraße 15
                                                            76829 Landau in der Pfalz
                                                            Germany
                      delivery memo: 		                     „for metallbau issue …”

                                                                                               9
market place
                                                                                                               prices, valid from 1st October 2019   P
1 ad sizes and rates market place (classified ad section, price in €):

 format             columns           width x height mm                    b/w                      coloured
 2/1 page           4-columns         203 x 268 each page                8,240.00                   9,150.00
 1/1 page           4-columns         176 x 254                          4,220.00                   4,820.00
 3/4 page           4-columns         176 x 192                          3,220.00                   3,830.00
 2/3 page           4-columns         176 x 166                          2,770.00                   3,390.00
 1/2 page           4-columns         176 x 130 horizontal               2,200.00                   2,620.00
                    2-columns          86 x 254 upright
 1/3 page           4-columns         176 x 82 horizontal                1,470.00                   1,800.00
                    1-column           55 x 254 upright
 1/4 page           4-columns         176 x 60 horizontal                1,150.00                   1,420.00
                    2-columns          86 x 130 upright
                    1-column           40 x 254 upright
 1/8 page           4-columns         176 x 28 horizontal                 620.00                      810.00
                    2-columns          86 x 60 upright
                    1-column           40 x 130 upright
 1/16 page          2-columns          86 x 28 horizontal                 400.00                      520.00
                    1-column           40 x 60 upright
 1/32 page          1-column           40 x 30 upright                    250.00                      340.00
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

staggered repeat discount       quantity scale

 3 times 3%                      3 pages 5%
 6 times 5%                      6 pages 10%
12 times 10%                    12 pages 15%
18 times 15%                    18 pages 20%
                                24 pages 25%

                                                                                                    10
professional market
                                                                                        prices, valid from 1st October 2019        P

Classified section “proffessional market”:                        Classified section “EDV proffessional market”:
– Minimum order: 3 ads                                            – Minimum order: 3 ads
– Price scale: (b/w-prices)                                       – Price scale: (b/w, 2, 3, 4 colours)
– For		 3 x times                            € 200.00 each        – For                3 x times                   € 420.00 each
– For		 6 x times                            € 190.00 each        – For		 6 x times                                € 390.00 each
– For		 10x times                            € 160.00 each        – For		 10x times                                € 320.00 each
– additional colour (2, 3 or 4 colours)      € 80.00

 fixed ad size: 88 x 47 mm                                         fixed ad size: 86 x 60 mm

                                                             11
formats and technical advice
                                                                                                                                                            print
                                                                                                                                                                             F
1 magazine format:               D
                                  IN A4 (210 mm wide x 297 mm high;                  6 proof:                    W
                                                                                                                   ith every data delivery, please enclose an 1:1 laser prin-
                                 untrimmed: 216 mm wide x 303 mm high)                                            tout for checking the layout and text. For all contract proof
 printing area:                  185 mm wide x 268 mm high                                                        ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
                                 4 columns à 43 mm                                                                are required. The colour profile is iso coated v2 300%. If no
                                                                                                                  proofs are provided, the publisher assumes absolutely no
2 printing and binding methods: Offset printing, adhesive binding.
                                                                                                                  liability for colour shifts/variations in the print image.
3 data transfer:	We accept the following data media: CD-ROM, DVD
                                                                                      7 data archiving:	All data files sent to us must be copies; for back-up pur-
                  Transfer by FTP: on request
                                                                                                         poses, you should store originals until publication of the
                  By e-mail (up to 10 MB): order.management@bauverlag.de
                                                                                                         respective issue. The documents and indexes must have a
                  For larger volumes of data, please contact:
                                                                                                         unique order and page designation. If possible, please avoid
                  Heike Carpenter, phone: +49 5241 80-75640
                                                                                                         special symbols, blanks and umlauts in your data file names.
4 data formats:	Please send your ad data as PDF data files with embedded                                Please ensure that you supply all elements used. This applies
                 fonts, CMYK colour space or spot colours and 300 dpi reso-                              particularly to photos/figures and fonts embedded in EPS
                 lution. Alternatively you can send us an EPS file with fonts                            graphics. Data are archived; repeats without changes are
                 converted to paths and 300 dpi resolution or a TIFF file in                             therefore generally possible. However, we do not provide a
                 CMYK colour space with 600 dpi resolution.                                              data guarantee.
                 	Please note that for open files we may charge editing costs
                 depending on the work required. If possible, please use              8 guarantee:	The printers working for us can only expose what is stored
                 only PostScript fonts from the Adobe or Linotype Library.                          on the data media delivered by you. We cannot accept
                 If you use any other or modified fonts, please advise us                           liability for any deviations in texts, illustrations and colours.
                 accordingly. For reasons relating to licensing laws, you may
                 not supply fonts to us. If we do not have the font used,             9 contact:                  Heike Carpenter
                 you must convert the text section concerned into character                                       phone: +49 5241 80-75640
                 codes with a graphic program and integrate it as a graphic                                       e-mail: order.management@bauverlag.de
                 into your document. In such cases, please consult us.
5 colours:	Please make sure that the colour range always contains
            Cyan, Magenta, Yellow and Black. Colours which do not
            require their own printing block must be marked as four-
            colour separations. Colour mode: CMYK. With RGB, colour
            differences result.

                                                                                 12
formats and technical advice
                                                                                                                                                               print
                                                                                                                                                                           F

printing size area

format           1/1 page    2/3 upright   2/3 horizontal 1/2 upright   1/2 JP       1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   185 x 275   130 x 275     190 x 180      90 x 275      135 x 190    190 x 135      50 x 275      190 x 90       40 x 275      190 x 65       90 x 135
in mm

bleed size (additionally 3 mm trim to each side)

format           1/1 page    2/3 upright   2/3 horizontal 1/2 upright   1/2 JP       1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   210 x 297   140 x 297     210 x 195      100 x 297     145 x 200    210 x 145      58 x 297      210 x 100      50 x 297      210 x 75       100 x 145
in mm

                                                                                    13
website
                                                                                            portrait   1
1 website:            www.metallbau-magazin.de

                 www.metallbau-magazin.de is the online information platform for
2 short profile:	
                 structural aluminium and steel engineering contractors. It supple-
                 ments the printed magazine with up-to-the-minute news, product
                 and background reports.

3 target group:       structural aluminium and steel engineering contractors

4 publisher:          Bauverlag BV GmbH

                      contact editorial department:
                      Stefanie Manger
                      Editor-in-Chief
                      phone: +49 5241 80-2190
                      e-mail: stefanie.manger@bauverlag.de

                      contact digital advertising:
                      Axel Gase-Jochens
                      Head of Digital Sales
                      phone: +49 5241 80-75018
                      fax: +49 5241 80-6066
                      e-mail: axel.gase-jochens@bauverlag.de

                                                                                      14
website
                                                                                                  website traffic   N
1 traffic audit:     –
  page Impressions:
2 website traffic:       23.914
  visits:                16,566
  unique User:           15,112
		                       (source: Google Analytics; average per month June 2018 until May 2019)

                                                                       15
prices and forms of advertising
                                                                                                                                                                               website
                                                                                                                                                                                                        P
1 prices and forms of advertising:
         forms of advertising                                placement                                  format (pixel, widht x height)               max data size                prices in €/4 weeks
            fullsize banner                complete website, in rotation with max. 2 others                         468 x 60                           100 kB                             630.00
             superbanner                   complete website, in rotation with max. 2 others                         728 x 90                           100 kB                             826.00
              skyscraper                   complete website, in rotation with max. 2 others                       120 x 600                            100 kB                             989.80
           skyscraper sticky               complete website, in rotation with max. 2 others                       120 x 600                            100 kB                          1,078.00
           wide skyscraper                 complete website, in rotation with max. 2 others                       160 x 600                            100 kB                          1,155.00
        wide skyscraper sticky             complete website, in rotation with max. 2 others                       160 x 600                            100 kB                          1,239.00
               half page                   complete website, in rotation with max. 2 others                       300 x 600                            100 kB                          1,323.00
            half page sticky               complete website, in rotation with max. 2 others                       300 x 600                            100 kB                          1,407.00
          medium rectangle                 complete website, in rotation with max. 2 others                       300 x 250                            100 kB                          1,155.00
               wallpaper                   complete website, in rotation with max. 2 others                 728 x 90 + 120 x 600                       100 kB                          1,484.00
        expandable wallpaper               complete website, in rotation with max. 2 others           728 x 90 + 120 x 600 (300 x 600)                 100 kB                          1,645.00
                layer ad                                     homepage                                             400 x 400                            100 kB                          on request
                                                                                                          (with frequency capping)
            situation vacant                                 individual                                            individual                            100 kB                        1,100.00
                microsite               own navigation within the website, duration 12 weeks                       individual                            100 kB                       10,729.60
               onlinePLUS                                     website                                              individual                            100 kB                        1,145.20
           online-advertorial                               see page 25                                            individual                            100 kB                        2,499.00
                ad bundle                     website, in rotation with max. 2 others                    consisting of fullsize banner,                  100 kB                          989.80
                                                                                                      skyscraper and medium rectangle
                   billboard                        on all pages except homepage,                                 970 x 250                              100 kB                        1,645.00
                                                     in rotation with max. 2 others
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts:				                                      published within 12 months		                           We will be happy to provide you with information on other online special forms of
                                                      3 months 5 %			                                        advertising. Just contact us, we will be pleased to realize your individual customer wishes.
                                                      6 months 10 %
                                                      12 months 15 %			                                      Axel Gase-Jochens
                                                                                                             Head of Digital Sales
3 special advertising formats: 			                    wallpaper, coloured clickable background               phone: +49 5241 80-75018
                                                      30% additional charge			                               e-mail: axel.gase-jochens@bauverlag.de

                                                                                                    16
formats and technical advice
                                                                                                                                                                       website
                                                                                                                                                                                                  F
1 file formats:   GIF, JPG, Flash, HTML-Tag, Redirect-Tag                                      2 delivery address:	Please send your banner to order.management@bauverlag.de
                  Weight: max. 100 kB per banner
                                                                                               3 delivery deadline:	4 working days prior to beginning of the campaign. These lead times
                  Please also provide a medium rectangle for the online advertising                                  give both of us sufficient time to test the formats and to ensure reliable
                  options in order to guarantee optimisation for mobile devices.                                     delivery of the campaign. Otherwise, we can bear no costs for delays
                                                                                                                     caused by late delivery to us.
                  The kB data given for every advertising material are maximum
                  sizes and represent the total sum of all data defined by the                                      Please send your materials together with the required meta information:
                  advertising materials (including files to be loaded later, sniffer                                – Customer name
                  code, images, flash, etc.)                                                                        – Booking period
                                                                                                                    – Booked site
                                                                                                                    – Advertising format
                    For detailed information please see our spec sheet:                                             – Contact person for inquiries
                    www.bauverlag.de/downloads/spec-sheet-online.pdf                                                – Motif name
                                                                                                                    – Target URL

                  You get a reporting about ad-impressions and ad-clicks after campaign        4 contact person:    If you have any technical queries, please contact:
                  end.
                                                                                                                    Heike Carpenter
                                                                                                                    phone: +49 5241 80-75640
                                                                                                                    e-mail: order.management@bauverlag.de

                                                                                          17
website
                                                                                                                  formats and technical advice           F

forms of advertising

format              fullsize banner                     superbanner            skyscraper             wide skyscraper            halfpage ad
width x height      468 x 60                            728 x 90               120 x 600              160 x 600                  300 x 600
in Pixel

format              medium rectangle                    wallpaper              expandable wallpaper   layer ad                   ad bundle
width x height
                    300 x 250                           728 x 90 + 120 x 600   728 x 90 + 120 x 600   400 x 400                  468 x 60 +
in Pixel
                                                                               (300 x 600)                                       120 x 600 + 300 x 250
Please see our notes on data formats and programming.

                                                                                 18
newsletter
                                                                                                          portrait   1
1 name:                 metallbau newsletter

2 short profile:	The metallbau newsletter informs by e-mail about news from the business.
                  Current reports and product information as well as professional articles from the
                  metallbau journal keeps the recipient once a month on the up-to-date informa-
                  tion level.

3 target group:         structural aluminium and steel engineering contractors

4 publication frequency: 15 newsletter per year

5 publisher:            Bauverlag BV GmbH

                        contact editorial department:
                        Stefanie Manger
                        Editor-in-Chief
                        phone: +49 5241 80-2190
                        e-mail: stefanie.manger@bauverlag.de

                        contact digital advertising:
                        Axel Gase-Jochens
                        Head of Digital Sales
                        phone: +49 5241 80-75018
                        fax: +49 5241 80-6066
                        e-mail: axel.gase-jochens@bauverlag.de

                                                                                         19
newsletter
                                                                                       distribution   N
1 recipients:	The metallbau newsletter reaches
               structural aluminium and steel engineering contractors.

2 circulation:	1,412 recipients
                openingrate gross: 75.71%
                openingrate net: 25.57%
                (source: Inxmail; average per month July 2018 until June 2019)

                                                                                 20
newsletter
                                                                                      time schedule       T

       newsletter              publishing date        booking deadline                  events

        1/2020                  02.01.2020              16.12.2019       Perimeter Protection, Swissbau

        2/2020                  05.02.2020              29.01.2020       bautec

  special newsletter 13/2020    13.02.2020              04.02.2020
SPECIAL ANNUAL REVIEW 2019
        3/2020                  04.03.2020              26.02.2020

        4/2020                  08.04.2020              01.04.2020

       14/2020                  22.04.2020              15.04.2020

        5/2020                  06.05.2020              29.04.2020
       15/2020                  20.05.2020              12.05.2020

        6/2020                  03.06.2020              27.05.2020       Stanztec, Sicherheits Expo,
                                                                         FeuerTrutz

        7/2020                  15.07.2020              08.07.2020

        8/2020                  05.08.2020              29.07.2020

        9/2020                  02.09.2020              26.08.2020       AMB, IAA Nutzfahrzeuge

        10/2020                 30.09.2020              23.09.2020       ALUMINIUM, Arbeitsschutz
                                                                         aktuell, glasstec, EuroBLECH

        11/2020                 04.11.2020              28.10.2020

        12/2020                 02.12.2020              25.11.2020       tube & wire, BAU 2021

                                                 21
newsletter
                                                                                                                                    prices and forms           P
1 prices and forms:

          advertising forms                         placement                   format (pixel, width x height)     max. file size      price in €/newsletter

           fullsize banner                           content                              468 x 60                     50 kB                   420.00

             skyscraper                        next to the content                       120 x 600                     50 kB                   500.00

           wide skyscraper                     next to the content                       160 x 600                     50 kB                   600.00
          medium rectangle                           content                               300 x 250                   50 kB                   600.00
              text ad                                content                    headline up to 50 characters
                                                                                 + text up to 500 characters
                                                                                         (incl. spaces)                50 kB                   500.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
          text ad premium                  1. text ad in the newsletter,        headline up to 50 characters
                                                     content                     + text up to 500 characters
                                                                                         (incl. spaces)               50 kB                    575.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
          situations vacant                          content                    headline up to 50 characters
                                                                                 + text up to 500 characters
                                                                                         (incl. spaces)               50 kB                    540.00
                                                                                 + 1 image (275 x 255 pixel)
                                                                                             + link
         newsletter takeover                    content, exclusive                      up to 4 text ads,
                                                                                                                      50 kB                  3,760.00
                                                                             3 fullsize banners and 1 skyscraper

All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf

2 discounts: published within 12 months

              3 times 5 %
              6 times 10 %
             12 times 15 %

                                                                                             22
newsletter
                                                                                              formats and technical advice   F
1 file formats:	JPG or static GIF, max. 50 kB (without animation)

                             For detailed information please see our spec sheet:
                             www.bauverlag.de/downloads/spec-sheet-online.pdf

2 format of newsletter:	HTML or text

3 delivery address:	Please send the advertising material for your campaign to:
                     order.management@bauverlag.de

4 delivery date:	4 working days prior to beginning of the campaign.
                  These lead times give both of us sufficient time to test the
                  formats and to ensure reliable delivery of the campaign.
                  Otherwise, we can bear no costs for delays caused by late
                  delivery to us.
                  Please send your materials together with the required
                  meta- information:

                           – customer name
                           – booked newsletter
                           – order number
                           – target URL
                           – contact person for inquiries

                           Reporting: On request you will get a reporting about the
                           recipients/ opening rate and ad-clicks.

5 contact:                 If you have any technical queries, please contact:

                           Heike Carpenter
                           phone: +49 5241 80-75640
                           e-mail: order.management@bauverlag.de

                                                                                         23
newsletter
                                                                             formats and technical advice                   F

format           fullsize banner   skyscraper   wide skyscraper   text ad                       text ad premium
width x height   468 x 60          120 x 600    160 x 600         title up to 50 characters     title up to 50 characters
in pixel
                                                                  + text up to 500 characters   + text up to 500 characters
                                                                  (incl. spaces)                (incl. spaces)
                                                                  + 1 image (275 x 255 pixel)   + 1 image (275 x 255 pixel)
                                                                  + link                        + link

                                                 24
additional benefit digital
                                                                                       online-advertorial

online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-­advertorial.

The online advertorial comes with a comprehensive 4-week
communications package consisting of th following components:

• permanent online posts on www.metallbau-magazin.de (these remain
   accessible via the search function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaser
   with a link to the online post
• text ad in metallbau newsletter with a link to the online post
• advertised facebook post via Facebook fanpage of metallbau with a link
   to the online post

price: 2,499.00 € plus VAT.

                                                             25
additional benefit digital
                                                                                                                  communication package

Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.

 online branding package                                                  crossmedia product advertising package

 half page ad on                       wide skyscraper in                 online-advertorial on                1/2 page advertorial
 www.metallbau-magazin.de              metallbau newsletter               www.metallbau-magazin.de             or advert in the print edition
                                                                          (for services see previous page)     of metallbau

 duration 4 weeks                                                         duration 4 weeks
 price: 1,730.70 € plus VAT.                                              price: 5,534.10 € plus VAT.

We can put together further packages with appropriate digital and print formats upon request.

                                                                  26
The In-House Agency at Bauverlag

             “We offer full-service project management for publications
                     and events in the construction industry”

As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
DICE@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.

We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies.                                                          Rainer Homeyer-Wenner
                                                                                  Head of agency
What makes us unique?                                                             +49 5241 802173
 Competent content: our construction expertise                         Rainer.Homeyer-Wenner@bauverlag.de
 We know the target groups
 The extensive Bauverlag network

                                                              27
Our services

Print                     Digital                Events
Customer magazines        Web design             Industry events

Staff magazines           Landing pages          Conferences

PR                        Websites               Webinars

Property reports          Digital storytelling   Excursions

Technical articles        Apps                   Architecture trips

Case studies              Newsletters            Awards

White papers              Video/moving images    Event apps

Books                     Customer magazines     Advertising

                     28
combination discounts

By booking several of theses magazines take advantage of a        Conditions:
combined discount with the Bauverlag Combination:                 Minimum four adverts in two or more magazines.
                                                                  Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
                                                                  staggered repeat discount
AT MINERAL PROCESSING Worldwide                                   from 4 adverts........................................................................ 3 % discount
bauhandwerk                                                       from 6 adverts........................................................................ 5 % discount
Bauwelt                                                           from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL                                                 from 18 adverts...................................................................... 15 % discount
                                                                  from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ                                                    from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL                                                  quantity scale
dach+holzbau                                                      from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift                                       from 6 pages........................................................................ 10 % discount
                                                                  from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
                                                                  from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell                                           from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International                                Please note: The discount scales listed here replace the
                                                                          scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM

                                                             29
contact

Nicole Euler                             Marc Jouanny                                Oliver Kugel
Sales Manager                            agency abroad                               Senior Sales Manager
phone: +49 5241 80-75019                 France, Belgium, Luxembourg                 phone: +49 5241 80-75026
fax: +49 5241 80-66926                   International Media Press & Marketing 16,   fax: +49 5241 80-6066
e-mail: nicole.euler@bauverlag.de        rue Saint Ambroise, 75011 Paris             e-mail: oliver.kugel@bauverlag.de
                                         phone: +33 1 43553397
                                         fax: +33 1 43556183
                                         mobile: +33 608 975057
                                         e-mail: marc-jouanny@wanadoo.fr

Bernd Fenske                             Andreas Kirchgessner                        Paola Pedevilla
Key Account Manager                      Key Account Manager                         agency abroad Italy
phone: +49 89 24440-7344                 phone: +49 5241 80-2322                     Ediconsult Internazionale S.r.l.
e-mail: bernd.fenske@bauverlag.de        fax: +49 5241 80-6066                       Piazza Fontane Marose, 3
                                         e-mail: andreas.kirchgessner@bauverlag.de   16123 Genova
                                                                                     phone: +39 010 583684
                                                                                     fax: +39 010 566578
                                                                                     e-mail: costruzioni@ediconsult.com

Axel Gase-Jochens                        Christiane Klose                            Erdal Top
Head of Digital Sales                    Sales Manager Job Market                    Key Account Manager
phone: +49 5241 80-75018                 phone: +49 5241 80-2716                     phone: +49 5241 80-2179
fax: +49 5241 80-6066                    fax: +49 5241 80-6066                       fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de   e-mail: stellenmarkt@bauverlag.de           e-mail: erdal.top@bauverlag.de

   We will support your mediaplannings – just give us a call or send us an e-mail!
                                                    30
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