Media data 2020 - www.metallbau-magazin.de - Bauverlag
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media data 2020
communication solutions for the
target group of structural aluminium
and steel engineering contractors
www.metallbau-magazin.de
media brand
metallbau
PRINT metallbau - communication solutions for the target group
1 title portrait page 3 In which way you ever would like to get in touch to the structural aluminium and steel
2 distribution analysis page 5 engineering contractors – whether print, online, digital or in person – metallbau in each case
T editorial schedule page 6 offers the right platform.
P prices page 8
P prices „market place“ page 10
P prices „professional place“ page 11
F formats and technical advice page 12
WEBSITE
PRINT
1 portrait page 14
N website traffic page 15
P prices and forms of advertising page 16
F formats and technical advice page 17
WEBSITE
NEWSLETTER
P portrait page 19
N distribution page 20
T time schedule page 21
P prices and forms of advertising page 22
F formats and technical advice page 23
additional benefit digital: online-advertorial page 25
additional benefit digital: communication package page 26
NEWSLETTER
INDIVIDUAL
DICE@bauverlag page 27
combination discounts page 29
contact page 30 INDIVIDUAL
2
print
title portrait 1
1 title: metallbau
2 short profile: he professional journal metallbau is addressed to decision-makers in struc-
T
turalmetal engineering in Germany, Austria and Switzerland. Target groups
are both professional trade and industrially oriented aluminium and steel
engineering contractors. The articles cater to the interests of the managing
directors and deal with issues in the working environment of responsible
technicians/engineers in design, fabrication and on the construction site.
Our readers are primarily concerned with windows, doors, facades, gates,
conservatories, stairways, fences, railings and, in the meantime, also with the
production of components for industry. The editors provide information on
the sector, technical innovations, completed projects and modern company
management. We regularly report on career paths in structural metal engi
neering – both trade professional and academic careers. Profiles presenting
the portfolio of the contractors, technical reports on standards, the applica
tion of machines and software keep you up to date and provide concrete
recommendations for the field. With reader tests, market surveys and brief
reports on new products, we ensure that you maintain an overview of
suppliers and service contractors and make the right choice for your invest
ments. Most of the information is researched by our editors, other reports
are written by specialist authors from training and testing institutes as well as
from the supplier sector. Experts report on damage incidents and give tips on
avoiding errors.
3 target group: structural aluminium and steel engineering contractors
3
print
title portrait 1
4 publication frequency: 10 issues 14 print volume analysis 2018 = 10 issues
total volume: 748 pages = 100.0%
5 size of the journal: DIN A4 (210 mm wide x 297 mm high)
editorial section 620 pages = 82.9%
advertising section 128 pages = 17.1%
6 volume/year: 31st volume 2020
including:
job vacancies and classified ads 2 pages = 1.6%
7 sales price: annual subscription national € 129.00
bound inserts 6 pages = 4.7%
annual subscription international € 141.00
publisher ads 30 pages = 23.4%
annual subscription student € 79.00 loose inserts 16 pieces
single copy € 18.00
Further information is available at www.bauverlag-shop.de. 15 page analysis: 620 pages = 100.0%
8 organ: – technical contributions, including: 314 pages = 50.6 %
tools 55 pages = 17.5 %
9 membership: IVW welding systems 39 pages = 12.6%
doors 30 pages = 9.7%
10 publisher: Bauverlag BV GmbH steel 26 pages = 8.4%
Avenwedder Str. 55 profile systems 25 pages = 8.1%
33311 Gütersloh facades 24 pages = 7.7%
Germany software 18 pages = 5.5%
www.bauverlag.de windows 16 pages = 5.2%
utility vehicles 15 pages = 4.8%
11 publisher: Michael Voss locking and security systems 12 pages = 3.9%
work protection, work clothes 10 pages = 3.2%
stairs, railings 9 pages = 2.9%
12 advertising: Michael Voss
sun shading systems 7 pages = 2.3%
CEO balconies, conservatories 7 pages = 2.3%
glass 5 pages = 1.6 %
13 editorial department: Stefanie Manger
fire protection 4 pages = 1.3 %
Editor-in-Chief
fitting technology 3 pages = 1.0 %
phone: +49 5241 80-2190
stainless steel 3 pages = 1.0 %
e-mail: stefanie.manger@bauverlag.de
hot dip galvanising 2 pages = 0.6 %
management 66 pages = 10.6 %
editorial/content/etc. 45 pages = 7.3 %
interviews/company portraits 42 pages = 6.8 %
workshop Journal/new products 37 pages = 6.0%
object 35 pages = 5.6%
trade fairs, events 34 pages = 5.5%
education and training/staff 22 pages = 3.5%
branches review 18 pages = 2.9%
technical literature, law 11 pages = 1.8%
4
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue
(annual average of July 01st 2018 to June 30th 2019) copies actually distributed
regions % copies
print run: 21,200 Nielsen-Gebiet I
Schleswig-Holstein 2.2 415
copies distributed: 20,420 davon Ausland: 1,538
Hamburg 1.3 245
copies sold: 917 davon Ausland: 95
Lower Saxony 7.2 1,360
subscriptions: 908 davon Mitgliederstücke: – Bremen 0.6 113
other sales: 8 Nielsen-Gebiet II
single copy sales: 2 North Rhine Westphalia 20.9 3,946
free copies: 19,503 Nielsen-Gebiet IIIa
Hesse 7.9 1,492
archive and specimen copies: 780
Rhineland-Palatinate 5.8 1,095
Saarland 1.6 302
3 geographic distribution analysis: Nielsen-Gebiet IIIb
copies actually distributed Baden-Württemberg 16.8 3,172
business regions % copies Nielsen-Gebiet IV
Bavaria 17.3 3,267
domestic 92.5 18,882
Nielsen-Gebiet V
abroad 7.5 1,538
Berlin 2.3 434
copies actually distributed 100.0 20,420 Nielsen-Gebiet VI
Mecklenburg-Vorpommern 1.5 283
Brandenburg 3.3 623
Summary of the survey method: Saxony-Anhalt 2.4 448
1. Method: Dissemination analysis by file evaluation - total survey Nielsen-Gebiet VII
2. Basic population: actual circulation 20,420 = 100.0 %, Thuringie 3.1 585
not covered by the examination 40 = 0.2 % Saxony 5.7 1,076
3. Sample: total survey copies truly distributed in domestic area 100.0 18,882
4. Target person of the study: not applicable
5. Period of study: July 2019
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.metallbau-magazin.de/survey_method.
5
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates features further topics special/market survey/reader test events
1/2020 PD: 06.01.2020 Market potential: Factory hall construction Item: Staircase Trade fair special: Perimeter Protection - 14. - 16.01.20 Perimeter
Sector: Metalworkers as main contractors Stainless steel: Grinding and fence systems, barriers, access control Protection,
ED: 06.12.2019 Sector: Digital tools from the system partner polishing Trade fair special: Swissbau - windows, Nurnberg
Management: Skilled staff recruitment Tools: Which electric stainless facade, doors, fixing 14. - 18.01.20 Swissbau, Basel
AD: 12.12.2019 Technology: Innovative welding processes steel device for which appli- 18. - 21.02.20 bautec, Berlin
cation
Logistic: utility vehicles
2-3/2020 PD: 14.02.2020 Technology: Automated welding User report: Machine Trade fair special: fensterbau frontale -
Market potential: Shading on the facade Hot-dip galvanisation: system profiles windows & facades, fittings,
ED: 03.02.2020 Management: Insurances Innovative application sun protection, software, seals, insulation
Legal series: Prof. Niemöller Works report: On-site system systems, summer & winter gardens
AD: 20.01.2020 partner Market overview: Window drives
SPECIAL ANNUAL REVIEW 2019
4/2020 PD: 14.04.2020 window construction/frontal: Item: Art by metal designers Product journal: fire protection elements
Compiling trade show review Vehicles: Fitting out assembly Product journal: fixing technology
ED: 19.03.2020 Technology: DIN EN 16034 in practice and service vehicles reader test - tools
Technology: Measuring stairs digitally Finishing: Sawing for the
AD: 01.04.2020 workshop
5-6/2020 PD: 10.06.2020 Market potential: Bridge building Item: Curtain wall construction Austria-Special 23. - 25.06.20 Stanztec,
Sector: Expanding the portfolio with aluminium using BIM working methods Product journal: power tools Pforzheim
ED: 17.05.2020 components Constructing with metallic Product journal: sectional, roller & high-
Sector: Escape route and emergency exit tissues speed doors and components for door
AD: 15.05.2020 technology Components: Building compo- construction
Management: Establishing successors nents with style
The editors reserve the right to change articles and features.
6
editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates features further topics special/market survey/reader test events
7-8/2020 PD: 17.07.2020 Sector: Façades and sun protection as part of a Works report: With the system Product journal: system components
sustainability package partner on site Product journal: sun protection
ED: 22.05.2020 Section: Calculation – the central hub of metal User report: ERP/PPS software Market overview: Profile systems for
construction work Awnings: resilient and easy to all-glass railings
AD: 25.06.2020 Management: Cooperation between metalwork assemble
constructors and architects Special elements: Fire
Legal series: Prof. Niemöller protection
9/2020 PD: 09.09.2020 Sector: Welding examinations under discussion Item: Conservatories/ balcony Product journal: Stair system 15. - 19.09.20 AMB, Stuttgart
Market potential: Automatic doors User report: Surface Market overview: Aluminium/steel fire doors 24. - 30.09.20 IAA Nutzfahr-
ED: 20.08.2020 Sector: Using networked processing centres technology Workshop: Digital reader test - tools zeuge,
Management: Customer service in the metal storage and ordering industry Product journal: security technology, access Hanover
AD: 18.08.2020 construction industry control 30.09.-01.10. FeuerTrutz, Nurnberg
10/2020 PD: 30.09.2020 Technology: Profile systems for glass elements Item: Stairs Trade fair special: glasstec - Glass panes, 06. - 08.10.20 ALUMINIUM,
Market potential: Summer gardens, winter Works report: with the system railing profile systems, canopies, all-glass Dusseldorf
ED: 07.09.2019 gardens partner on site railings, 06. - 08.10.20 Arbeitsschutz aktuell,
Technology: Working with the new DIN 18008 Service: Statics for the metal Trade fair special: EuroBlech - Welding Stuttgart
AD: 08.09.2019 standard construction industry technology, machines for sheet metal 20. - 23.10.20 glasstec, Dusseldorf
21. - 22.10.20 SICHERHEITSEXPO,
Management: Insurances Logistics: Utility vehicles processing
Munich
Product journal: work clothes 27. - 30.10.20 EuroBLECH, Hanover
Switzerland-Special
11/2020 PD: 07.11.2020 Sustainability: Metal constructors for aluminium User report: 3D printing with Product journal: work wear
recycling powdered metal/additive Product journal: Machines and equipment
ED: 15.10.2020 Market potential: Ventilated curtain façades finishing
Technology: Ventilation systems in windows and Finishing: Joining technology/
AD: 15.10.2020 facades new processes
Management: Further education for top-end Glass: Multifunctional uses
metal construction
SPECIAL SUSTAINABILITY
12/2020 PD: 05.12.2020 Market potential: Balcony construction and Item: Facade refurbishment for Trade fair special: BAU/Part 1 windows, 07. - 11.12.20 tube & wire,
glazing protected buildings stairs, facades, balconies, fire protection, Dusseldorf
ED: 13.11.2020 Technology: Coatings technology in door Machines: Cutting systems fences, glass, doors, sectional, roller shut- 11. - 16.01.21 BAU, Munich
construction Management: Service providers ters, sun protection, gaskets
AD: 13.11.2020 Technology: Metal construction and buildings for finishing reader test - tools
automation
Legal series: Prof. Niemöller
The editors reserve the right to change articles and features.
7
prices, valid from 1st October 2019
print
P
1 ad sizes and rates (price in €): 2 additional charges:
special positions: inside front cover € 460.00
inside back cover € 230.00
format width x height mm b/w coloured back cover € 560.00
right page next to editorial € 210.00
2/1 page 203 x 275 11,360.00 12,650.00
right page next to content € 230.00
1/1 page 185 x 268 5,710.00 6,670.00 other prescribed positions: 20 % of b/w rate
3/4 page horizontal 185 x 200 4,460.00 5,285.00
2/3 page horizontal 185 x 174 3,990.00 4,720.00 colour: per special colour € 1,020.00
1/2 page horizontal 185 x 132 2,990.00 3,650.00
sizes: ads bleeding over the printing area, bleed ads:
upright 90 x 268
1/1 page € 660.00
junior page 132 x 185 1/2 page or smaller € 370.00
1/3 page horizontal 185 x 87 1,990.00 2,510.00
upright 57 x 268 All charges are discountable.
1/4 page horizontal 185 x 64 1,540.00 1,980.00
3 discounts: published within 12 months
2-columns 90 x 132 3 times 3% 3 pages 5%
upright 43 x 268 6 times 5% 6 pages 10 %
1/8 page horizontal 185 x 30 825.00 1,110.00 12 times 10 % 12 pages 15 %
18 times 15 % 18 pages 20 %
2-columns 90 x 65
24 times 20 % 24 pages 25 %
upright 43 x 132
1/16 page 2-columns 90 x 30 440.00 725.00 crossmedia discount
1-column 43 x 64 Discounts for print and online advertising and crossmedia advertising
campaigns on request.
format coloured
Bauverlag combination
advertorial 1/1 page 6,670.00 Combination discount for combining the magazines of Bauverlag. Please
advertorial 1/2 page 3,650.00 refer to „combination discount“ on page 29.
coverstory 16,495.00
Loose inserts and technical cost are not discountable.
front cover 9,900.00
All prices are net prices. Please check our general terms of sale on:
www.bauverlag.de/downloads/agbs_en.pdf
8prices, valid from 1st October 2019
print
P
4 classified ads: (not discountable) glued ad media: price ‰
situations vacant b/w € 3.00 Postcard € 80.00
situations vacant colour € 3.20 Product samples on request
situations wanted b/w € 2.00
Technical costs are not eligible for commission and are not
wanted/for sale € 4.90
discountable.
box number fee € 50.00
From a print value of 1,100.00 €, your job posting will be Required delivery quantity: 21,500 copies
displayed online at www.metallbau-magazin.de for 4 weeks for free. delivery address: pva, Druck und Medien-
Dienstleistungen GmbH
5 special ad types: bound inserts Industriestraße 15
2 pages € 6,345.00 76829 Landau in der Pfalz
4 pages € 9,515.00 Germany
(others on request) delivery memo: „for metallbau issue …”
Discounts as per scale of discount 1 sheet = 1/1 ad page
We will be happy to provide you with information on other
Please supply bound inserts in untrimmed format of 216 mm wide
special forms of advertising. Just contact us, we will be pleased
and 286 mm high (four pages and more: folded).
to realize your individual customer wishes.
Required delivery quantity: 21,500 copies
delivery address: pva, Druck und Medien- 6 contact: Michael Voss
Dienstleistungen GmbH CEO
Industriestraße 15
7 terms of payment: Net invoice value within 30 days following the date of the invoice,
76829 Landau in der Pfalz
VAT ID No. DE 813382417
Germany
delivery memo: „for metallbau issue …”
Bauverlag BV GmbH, Gütersloh
Deutsche Bank Berlin
Loose inserts (not discountable)
IBAN: DE45 1007 0000 0069 4653 00
maximum size 205 x 290 mm
BIC: DEUTDEBBXXX
Weight of loose insert price ‰
up to 25 g and 2 mm thickness € 295.00
(higher weights and thicknesses on request)
For selected circulation: selection costs per selection € 120.00
Required delivery quantity: 21,500 copies
delivery address: pva, Druck und Medien-
Dienstleistungen GmbH
Industriestraße 15
76829 Landau in der Pfalz
Germany
delivery memo: „for metallbau issue …”
9market place
prices, valid from 1st October 2019 P
1 ad sizes and rates market place (classified ad section, price in €):
format columns width x height mm b/w coloured
2/1 page 4-columns 203 x 268 each page 8,240.00 9,150.00
1/1 page 4-columns 176 x 254 4,220.00 4,820.00
3/4 page 4-columns 176 x 192 3,220.00 3,830.00
2/3 page 4-columns 176 x 166 2,770.00 3,390.00
1/2 page 4-columns 176 x 130 horizontal 2,200.00 2,620.00
2-columns 86 x 254 upright
1/3 page 4-columns 176 x 82 horizontal 1,470.00 1,800.00
1-column 55 x 254 upright
1/4 page 4-columns 176 x 60 horizontal 1,150.00 1,420.00
2-columns 86 x 130 upright
1-column 40 x 254 upright
1/8 page 4-columns 176 x 28 horizontal 620.00 810.00
2-columns 86 x 60 upright
1-column 40 x 130 upright
1/16 page 2-columns 86 x 28 horizontal 400.00 520.00
1-column 40 x 60 upright
1/32 page 1-column 40 x 30 upright 250.00 340.00
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
staggered repeat discount quantity scale
3 times 3% 3 pages 5%
6 times 5% 6 pages 10%
12 times 10% 12 pages 15%
18 times 15% 18 pages 20%
24 pages 25%
10professional market
prices, valid from 1st October 2019 P
Classified section “proffessional market”: Classified section “EDV proffessional market”:
– Minimum order: 3 ads – Minimum order: 3 ads
– Price scale: (b/w-prices) – Price scale: (b/w, 2, 3, 4 colours)
– For 3 x times € 200.00 each – For 3 x times € 420.00 each
– For 6 x times € 190.00 each – For 6 x times € 390.00 each
– For 10x times € 160.00 each – For 10x times € 320.00 each
– additional colour (2, 3 or 4 colours) € 80.00
fixed ad size: 88 x 47 mm fixed ad size: 86 x 60 mm
11formats and technical advice
print
F
1 magazine format: D
IN A4 (210 mm wide x 297 mm high; 6 proof: W
ith every data delivery, please enclose an 1:1 laser prin-
untrimmed: 216 mm wide x 303 mm high) tout for checking the layout and text. For all contract proof
printing area: 185 mm wide x 268 mm high ads, digital proofs (with Ugra/FOGRA media wedge V 2.0)
4 columns à 43 mm are required. The colour profile is iso coated v2 300%. If no
proofs are provided, the publisher assumes absolutely no
2 printing and binding methods: Offset printing, adhesive binding.
liability for colour shifts/variations in the print image.
3 data transfer: We accept the following data media: CD-ROM, DVD
7 data archiving: All data files sent to us must be copies; for back-up pur-
Transfer by FTP: on request
poses, you should store originals until publication of the
By e-mail (up to 10 MB): order.management@bauverlag.de
respective issue. The documents and indexes must have a
For larger volumes of data, please contact:
unique order and page designation. If possible, please avoid
Heike Carpenter, phone: +49 5241 80-75640
special symbols, blanks and umlauts in your data file names.
4 data formats: Please send your ad data as PDF data files with embedded Please ensure that you supply all elements used. This applies
fonts, CMYK colour space or spot colours and 300 dpi reso- particularly to photos/figures and fonts embedded in EPS
lution. Alternatively you can send us an EPS file with fonts graphics. Data are archived; repeats without changes are
converted to paths and 300 dpi resolution or a TIFF file in therefore generally possible. However, we do not provide a
CMYK colour space with 600 dpi resolution. data guarantee.
Please note that for open files we may charge editing costs
depending on the work required. If possible, please use 8 guarantee: The printers working for us can only expose what is stored
only PostScript fonts from the Adobe or Linotype Library. on the data media delivered by you. We cannot accept
If you use any other or modified fonts, please advise us liability for any deviations in texts, illustrations and colours.
accordingly. For reasons relating to licensing laws, you may
not supply fonts to us. If we do not have the font used, 9 contact: Heike Carpenter
you must convert the text section concerned into character phone: +49 5241 80-75640
codes with a graphic program and integrate it as a graphic e-mail: order.management@bauverlag.de
into your document. In such cases, please consult us.
5 colours: Please make sure that the colour range always contains
Cyan, Magenta, Yellow and Black. Colours which do not
require their own printing block must be marked as four-
colour separations. Colour mode: CMYK. With RGB, colour
differences result.
12formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 JP 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 185 x 275 130 x 275 190 x 180 90 x 275 135 x 190 190 x 135 50 x 275 190 x 90 40 x 275 190 x 65 90 x 135
in mm
bleed size (additionally 3 mm trim to each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 JP 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 140 x 297 210 x 195 100 x 297 145 x 200 210 x 145 58 x 297 210 x 100 50 x 297 210 x 75 100 x 145
in mm
13website
portrait 1
1 website: www.metallbau-magazin.de
www.metallbau-magazin.de is the online information platform for
2 short profile:
structural aluminium and steel engineering contractors. It supple-
ments the printed magazine with up-to-the-minute news, product
and background reports.
3 target group: structural aluminium and steel engineering contractors
4 publisher: Bauverlag BV GmbH
contact editorial department:
Stefanie Manger
Editor-in-Chief
phone: +49 5241 80-2190
e-mail: stefanie.manger@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
14website
website traffic N
1 traffic audit: –
page Impressions:
2 website traffic: 23.914
visits: 16,566
unique User: 15,112
(source: Google Analytics; average per month June 2018 until May 2019)
15prices and forms of advertising
website
P
1 prices and forms of advertising:
forms of advertising placement format (pixel, widht x height) max data size prices in €/4 weeks
fullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 630.00
superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 826.00
skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 989.80
skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 1,078.00
wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 1,155.00
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 1,239.00
half page complete website, in rotation with max. 2 others 300 x 600 100 kB 1,323.00
half page sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1,407.00
medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 1,155.00
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,484.00
expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,645.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situation vacant individual individual 100 kB 1,100.00
microsite own navigation within the website, duration 12 weeks individual 100 kB 10,729.60
onlinePLUS website individual 100 kB 1,145.20
online-advertorial see page 25 individual 100 kB 2,499.00
ad bundle website, in rotation with max. 2 others consisting of fullsize banner, 100 kB 989.80
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,645.00
in rotation with max. 2 others
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months We will be happy to provide you with information on other online special forms of
3 months 5 % advertising. Just contact us, we will be pleased to realize your individual customer wishes.
6 months 10 %
12 months 15 % Axel Gase-Jochens
Head of Digital Sales
3 special advertising formats: wallpaper, coloured clickable background phone: +49 5241 80-75018
30% additional charge e-mail: axel.gase-jochens@bauverlag.de
16formats and technical advice
website
F
1 file formats: GIF, JPG, Flash, HTML-Tag, Redirect-Tag 2 delivery address: Please send your banner to order.management@bauverlag.de
Weight: max. 100 kB per banner
3 delivery deadline: 4 working days prior to beginning of the campaign. These lead times
Please also provide a medium rectangle for the online advertising give both of us sufficient time to test the formats and to ensure reliable
options in order to guarantee optimisation for mobile devices. delivery of the campaign. Otherwise, we can bear no costs for delays
caused by late delivery to us.
The kB data given for every advertising material are maximum
sizes and represent the total sum of all data defined by the Please send your materials together with the required meta information:
advertising materials (including files to be loaded later, sniffer – Customer name
code, images, flash, etc.) – Booking period
– Booked site
– Advertising format
For detailed information please see our spec sheet: – Contact person for inquiries
www.bauverlag.de/downloads/spec-sheet-online.pdf – Motif name
– Target URL
You get a reporting about ad-impressions and ad-clicks after campaign 4 contact person: If you have any technical queries, please contact:
end.
Heike Carpenter
phone: +49 5241 80-75640
e-mail: order.management@bauverlag.de
17website
formats and technical advice F
forms of advertising
format fullsize banner superbanner skyscraper wide skyscraper halfpage ad
width x height 468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
in Pixel
format medium rectangle wallpaper expandable wallpaper layer ad ad bundle
width x height
300 x 250 728 x 90 + 120 x 600 728 x 90 + 120 x 600 400 x 400 468 x 60 +
in Pixel
(300 x 600) 120 x 600 + 300 x 250
Please see our notes on data formats and programming.
18newsletter
portrait 1
1 name: metallbau newsletter
2 short profile: The metallbau newsletter informs by e-mail about news from the business.
Current reports and product information as well as professional articles from the
metallbau journal keeps the recipient once a month on the up-to-date informa-
tion level.
3 target group: structural aluminium and steel engineering contractors
4 publication frequency: 15 newsletter per year
5 publisher: Bauverlag BV GmbH
contact editorial department:
Stefanie Manger
Editor-in-Chief
phone: +49 5241 80-2190
e-mail: stefanie.manger@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
19newsletter
distribution N
1 recipients: The metallbau newsletter reaches
structural aluminium and steel engineering contractors.
2 circulation: 1,412 recipients
openingrate gross: 75.71%
openingrate net: 25.57%
(source: Inxmail; average per month July 2018 until June 2019)
20newsletter
time schedule T
newsletter publishing date booking deadline events
1/2020 02.01.2020 16.12.2019 Perimeter Protection, Swissbau
2/2020 05.02.2020 29.01.2020 bautec
special newsletter 13/2020 13.02.2020 04.02.2020
SPECIAL ANNUAL REVIEW 2019
3/2020 04.03.2020 26.02.2020
4/2020 08.04.2020 01.04.2020
14/2020 22.04.2020 15.04.2020
5/2020 06.05.2020 29.04.2020
15/2020 20.05.2020 12.05.2020
6/2020 03.06.2020 27.05.2020 Stanztec, Sicherheits Expo,
FeuerTrutz
7/2020 15.07.2020 08.07.2020
8/2020 05.08.2020 29.07.2020
9/2020 02.09.2020 26.08.2020 AMB, IAA Nutzfahrzeuge
10/2020 30.09.2020 23.09.2020 ALUMINIUM, Arbeitsschutz
aktuell, glasstec, EuroBLECH
11/2020 04.11.2020 28.10.2020
12/2020 02.12.2020 25.11.2020 tube & wire, BAU 2021
21newsletter
prices and forms P
1 prices and forms:
advertising forms placement format (pixel, width x height) max. file size price in €/newsletter
fullsize banner content 468 x 60 50 kB 420.00
skyscraper next to the content 120 x 600 50 kB 500.00
wide skyscraper next to the content 160 x 600 50 kB 600.00
medium rectangle content 300 x 250 50 kB 600.00
text ad content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 50 kB 500.00
+ 1 image (275 x 255 pixel)
+ link
text ad premium 1. text ad in the newsletter, headline up to 50 characters
content + text up to 500 characters
(incl. spaces) 50 kB 575.00
+ 1 image (275 x 255 pixel)
+ link
situations vacant content headline up to 50 characters
+ text up to 500 characters
(incl. spaces) 50 kB 540.00
+ 1 image (275 x 255 pixel)
+ link
newsletter takeover content, exclusive up to 4 text ads,
50 kB 3,760.00
3 fullsize banners and 1 skyscraper
All prices are net prices. Please check our general terms of sale on: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
3 times 5 %
6 times 10 %
12 times 15 %
22newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 format of newsletter: HTML or text
3 delivery address: Please send the advertising material for your campaign to:
order.management@bauverlag.de
4 delivery date: 4 working days prior to beginning of the campaign.
These lead times give both of us sufficient time to test the
formats and to ensure reliable delivery of the campaign.
Otherwise, we can bear no costs for delays caused by late
delivery to us.
Please send your materials together with the required
meta- information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
Reporting: On request you will get a reporting about the
recipients/ opening rate and ad-clicks.
5 contact: If you have any technical queries, please contact:
Heike Carpenter
phone: +49 5241 80-75640
e-mail: order.management@bauverlag.de
23newsletter
formats and technical advice F
format fullsize banner skyscraper wide skyscraper text ad text ad premium
width x height 468 x 60 120 x 600 160 x 600 title up to 50 characters title up to 50 characters
in pixel
+ text up to 500 characters + text up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
24additional benefit digital
online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your
product – there are many reasons why you might consider using an
online-advertorial.
The online advertorial comes with a comprehensive 4-week
communications package consisting of th following components:
• permanent online posts on www.metallbau-magazin.de (these remain
accessible via the search function after the 4-week period has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in metallbau newsletter with a link to the online post
• advertised facebook post via Facebook fanpage of metallbau with a link
to the online post
price: 2,499.00 € plus VAT.
25additional benefit digital
communication package
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
half page ad on wide skyscraper in online-advertorial on 1/2 page advertorial
www.metallbau-magazin.de metallbau newsletter www.metallbau-magazin.de or advert in the print edition
(for services see previous page) of metallbau
duration 4 weeks duration 4 weeks
price: 1,730.70 € plus VAT. price: 5,534.10 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
26The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
DICE@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise Rainer.Homeyer-Wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
27Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites Webinars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
28combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
29contact
Nicole Euler Marc Jouanny Oliver Kugel
Sales Manager agency abroad Senior Sales Manager
phone: +49 5241 80-75019 France, Belgium, Luxembourg phone: +49 5241 80-75026
fax: +49 5241 80-66926 International Media Press & Marketing 16, fax: +49 5241 80-6066
e-mail: nicole.euler@bauverlag.de rue Saint Ambroise, 75011 Paris e-mail: oliver.kugel@bauverlag.de
phone: +33 1 43553397
fax: +33 1 43556183
mobile: +33 608 975057
e-mail: marc-jouanny@wanadoo.fr
Bernd Fenske Andreas Kirchgessner Paola Pedevilla
Key Account Manager Key Account Manager agency abroad Italy
phone: +49 89 24440-7344 phone: +49 5241 80-2322 Ediconsult Internazionale S.r.l.
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 Piazza Fontane Marose, 3
e-mail: andreas.kirchgessner@bauverlag.de 16123 Genova
phone: +39 010 583684
fax: +39 010 566578
e-mail: costruzioni@ediconsult.com
Axel Gase-Jochens Christiane Klose Erdal Top
Head of Digital Sales Sales Manager Job Market Key Account Manager
phone: +49 5241 80-75018 phone: +49 5241 80-2716 phone: +49 5241 80-2179
fax: +49 5241 80-6066 fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de e-mail: stellenmarkt@bauverlag.de e-mail: erdal.top@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
30You can also read
