Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag

 
Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell   media data 2020
communication solutions for
the target group of cool and climate engineers

                                     www.KKA-online.info
Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
media brand
                               Kälte Klima Aktuell                                                                           KKA Kälte Klima Aktuell

PRINT                                                                          KKA Kälte Klima Aktuell –
1     title portrait                                       page 3              Professional journal for the target group of cool and climate engineers
2     distribution analysis                                page 5              However you want get into contact with the cool and climate engineers – be it in print,
T     editorial schedule                                   page 6              online, digital or face-to-face – KKA Kälte Klima Aktuell offers you the right platform
P     prices                                               page 9              in every case.
F     formats and technical advice                         page 11             Choose one channel from the KKA portfolio or combine different channels.
3-E   readership analysis                                  page 13

      additional benefit print: special issue
      large scale refrigeration technology                 page 14
      additional benefit print: refrigeration and
      air-conditioning technology                          page 15

WEBSITE
1     portrait                                             page   17
N     website traffic                                      page   18
P     prices and forms of advertising                      page   19                       trade directory refrigera-
F     formats and technical advice                         page   20                       tion and air-conditioning    special issue large
                                                                                           technology                   scale refrigeration
                                                                                                                        technology                    KKA Kälte Klima Aktuell
NEWSLETTER
1     portrait                                             page   22
N     distribution                                         page   23
T     timing schedule                                      page   24
P     prices and forms of advertising                      page   25
F     formats and technical advice                         page   26

      additional benefit digital: online-advertorial       page 28
      additional benefit digital: communication packages   page 29
                                                                       trade directory refrigeration and
                                                                       ­air-conditioning technology online
INDIVIDIUAL
      DICE@bauverlag                                       page 30

      combination discounts                                page 32
      contacts                                             page 33                                                                                    KKA Kälte Klima
                                                                                                                                                      Aktuell newsletter

                                                                                         KKA expert forum                www.KKA-online.info

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell
                                                                                                         print
                                                                                                  title portrait   1
1 magazine name:   KKA Kälte Klima Aktuell

2 short profile:    he professional journal KKA Kälte Klima Aktuell offers up-to-date
                   T
                   information for the decisive target group of the market: executive
                   cool and climate engineers and constructors, manufacturers of plants,
                   operators in trade, industrial and economic companies as well as
                   sanitaryheating- climate companies. Operational and fiscal problems
                   of the daily practice of the target group are treated. Current informa-
                   tion, product news, specials, practice and object reports, fair reports,
                   market developments and advanced trainings along with information
                   from the institutions. KKA Kälte Klima Aktuell is one of the most
                   important professional sources of information for the decision makers
                   of the industry.

3 target group:    cool and climate engineers

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell
                                                                                                                                                       print
                                                                                                                                                title portrait          1
4 publication frequency: 6 issues + 1 special issue                                           14 amount analysis: 2018 = 7 issues
                                                                                              print volume analysis:                               732 pages = 100.0 %
5 magazine format:        DIN A4 (210 mm wide x 297 mm high)                                  editorial section                                    561 pages =     76.6 %
                                                                                              advertising section                                  171 pages =     23.4 %
6 volume/year:            39th volume 2020                                                                  including
                                                                                                            job vacancies and classified ads         3 pages =       1.8 %
7 sales price:            annual subscription abroad                           € 99.00                      publisher ads                            7 pages =       2.0 %
                          annual subsricption abroad                           € 111.00                     loose inserts 		                                       0 pieces
                          student rate                                         € 69.00
                          single copy                                          € 20.00        15 analysis of the content – editorial section:      561 pages = 100.0 %
                          Further information is available at www.bauverlag-shop.de.
                                                                                              engineering                                          224 pages   =   40.1 %
8 organ:                  ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.V.           branch                                               139 pages   =   24.8 %
                          Kälte- und Klimatechnik-Innung Nordrhein                            actual                                                79 pages   =   14.0 %
                          Fachinnung für Kälte- und Klimatechnik für den                      product                                               64 pages   =   11.4 %
                          Regierungsbezirk Arnsberg                                           company                                               36 pages   =    6.2 %
                          Innung für Kälte- und Klimatechnik Bremen-Oldenburg                 utility vehicle                                       15 pages   =    2.7 %
                          Innung für Kälte- und Klimatechnik Berlin-Brandenburg               literature                                             4 pages   =    0.8 %

9 membership:            IVW

10 publisher:             Bauverlag BV GmbH
                          Avenwedder Str. 55
                          33311 Gütersloh
                          Germany
                          www.bauverlag.de

11 editor:                Michael Voss

12 advertising:           Michael Voss
                          CEO

13 editorial department: Dipl.-Chem. Christoph Brauneis
                         Editor-in-Chief
                         phone: +49 5241 80-75029
                         fax: +49 5241 80-9313
                         e-mail: christoph.brauneis@bauverlag.de

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell
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                                                                                                                                                         distribution analysis             2
1 circulation audit:                                                                                  3.1 distribution by Nielsen areas/german states:
2 circulation analysis:   copies per issue
                          (annual average of 01st July 2018 to 30th June 2019)                                                                                copies actually distributed
                                                                                                                                                                        %              copies
 print run:                                       4,000                                               Nielsen area I
                                                                                                      Schleswig-Holstein                                               3.6               125
 copies distributed:                              3,628 thereof abroad:                     161
                                                                                                      Hamburg                                                          2.8                97
 copies sold:                                     1,259 thereof abroad:                     101
                                                                                                      Lower Saxony                                                     9.9               343
 subscriptions:                                   1,246 thereof membership                   0        Bremen                                                           0.6                21
                                                        copies:
                                                                                                      Nielsen area II
 other sales:                                        12                                               North Rhine Westphalia                                         22.2                769
 single copy sales:                                   1                                               Nielsen area IIIa
 free copies:                                     2,395                                               Hesse                                                            9.8               340
 archive and specimen copies:                       372                                               Rhineland-Palatinate                                             4.9               170
                                                                                                      Saarland                                                         0.9                31
                                                                                                      Nielsen area IIIb
3 geographic distribution analysis:                                                                   Baden-Württemberg                                              15.9                551
                                                              copies actually distributed             Nielsen area IV
 business regions                                                       %             copies          Bavaria                                                        16.4                568
 domestic                                                            95.5              3,467          Nielsen area V
                                                                                                      Berlin                                                           2.6                90
 abroad                                                                4.5                  161
                                                                                                      Nielsen area VI
 copies actually distributed                                        100.0              3,628          Mecklenburg-Vorpommern                                           0.6                21
                                                                                                      Brandenburg                                                      2.3                80
                                                                                                      Saxony-Anhalt                                                    1.5                52
  Summary of the survey method:                                                                       Nielsen area VII
  1. Method: Dissemination analysis by file evaluation - total survey                                 Thuringia                                                       1.6                 55
  2. Basic population: actual circulation 3,467 = 100.0 %,                                            Saxony                                                          4.4                152
     not covered by the examination 171 = 4.7 %
                                                                                                      copies actually distributed                                   100.0              3,467
  3. Sample: total survey
  4. Target person of the study: not applicable
  5. Period of study: July 2019
  6. Execution of the study: Bauverlag BV GmbH
  The detailed survey method can be found at www.KKA-online.info/survey_method.

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell                                                                                                         editorial schedule
                                                                                                                                                                                 print
                                                                                                                                                                                                   T
                                                                                                                              PD = publishing date, ED = editorial deadline, AD = advertising deadline

 issue                 dates                topics                                                                                           traid fairs/events
 1/2020                PD: 13.02.2020       •   Refrigeration units                                                                          16.-20.02.             	
                                                                                                                                                                    Euroshop 2020
                                            •   supermarket refrigeration
                       ED: 03.01.2020
                                            •   ice storage
                       AD: 22.01.2020       •   heat pumps
                                            •   ventilation technology
                                            •   insulation
                                            •   cooling load calculation
 2/2020                PD: 08.04.2020       •   Cold water units
                                            •   flammable coolants
                       ED: 26.02.2020
                                            •   chilled ceilings
                       AD: 17.03.2020       •   coagulant analysis
                                            •   ventilators
                                            •   remote maintenance
                                            •   swimming pool dehumidification
 special issue         PD: 05.05.2020
 “large scale                                                          This special issue concentrates on themes relating to large-scale industrial refrigeration.
                       ED: 19.03.2020
 refrigeration                                                                                    See separate price list on page 14.
 technology”           AD: 08.04.2020
 3/2020                PD: 10.06.2020       • Mobile air conditioning units
                                            • heat exchangers
                       ED: 24.04.2020
                                            • tool cooling
                       AD: 15.05.2020       • coolant recycling
                                            • condensate pumps
                                            • rental cooling systems
                                            • fastening pipework
                                            • leak detection systems

The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell                                                                                                         editorial schedule
                                                                                                                                                                                 print
                                                                                                                                                                                                   T
                                                                                                                              PD = publishing date, ED = editorial deadline, AD = advertising deadline

 issue                 dates                topics                                                                                              traid fairs/events
 4/2020                PD: 11.08.2020       • Room conditioning devices                                                                        01.-04.09.             SHK Essen
                                            • sorption technology
                       ED: 30.06.2020       • coagulants
                       AD: 20.07.2020       • heat reclamation
                                            • ammonia plants
                                            • Room ventilation systems
                                            • air humidification
 Special issue     PD: 01.10.2020
 “trade directory
                                                        A comprehensive reference book which offers you the optimum and – in the German-speaking countries –
 refrigeration and ED: 07.08.2020
                                                   unique platform for finding an inexpensive long-term and effective access to the decisive target groups in this market.
 air-conditioning AD: 27.08.2020
                                                                                            See separate price list on page 15.
 technology
 2021”
 5/2020                PD: 05.10.2020       • Chillventa product highlights                                                                     13.-15.10.             	
                                                                                                                                                                       Chillventa
                                            • process cooling                                                                                   19.-21.11.             	
                                                                                                                                                                       GET Nord
                       ED: 24.08.2020       • coolants
                       AD: 11.09.2020       • heat exchangers
                                            • hotel air conditioning
                                            • large heat pumps
                                            • kitchen ventilation
                                            • manual worker software
 6/2020                PD: 08.12.2020       • Chillventa product highlights
                                            • monitoring
                       ED: 27.10.2020       • CO2 cooling plants
                       AD: 16.11.2020       • insulation
                                            • water as coolant
                                            • cooling technology for ice rinks
                                            • evaporative cooling

The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell
                                                                                                                                                                          print
                                                                                                                                                           editorial schedule     T
An overview of the main editorial themes and corresponding issues in KKA Kälte Klima Aktuell containing reports on these.

topic                                          issue
accessories/tools                              1, 3, 6
air-conditioning technology                    2, 3, 4, 5
cold water systems                             2, 5, 6
compressor                                     1, 2, 4, 6
fastening technology                           3, 5
fire protection                                1, 4
heat exchanger                                 1, 3, 4
heat pumps                                     1, 4, 5
insulation                                     1, 6
measuring, control and regulation              2, 3, 6
technology
refrigerant/heat transfer fluid                1, 3
refrigerants                                   1, 2, 3, 4, 5, 6
refrigerated cabinets                          1, 2, 5
rental cold/climate                            3, 4
software                                       1, 3, 5
sorption technique                             3, 4
supermarket refrigeration                      1, 4, 6
ventilation equipment                          1, 4, 5
ventilatoren                                   2, 5, 6

Information on new products is published in every issue.
Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: christoph.brauneis@bauverlag.de

Our editing team also covers many of these themes in SHK Profi and tab Das Fachmedium der TGA-Branche.

Here you can see the main themes covered:

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell                                                                                    prices, valid from 1st October 2019
                                                                                                                                                                                         print
                                                                                                                                                                                                          P
1 ad sizes and rates (prices in €):                                                                        2 additional charges:
                                                                                                             special position: inside front cover and inside back cover                       € 190.00
 format                        width x height mm                 b/w                          colour                             back cover                                                   € 350.00
 2/1 page                             405 x 271              2,915.00                       4,240.00                             other prescribed positions:                     20 % of basic b/w rate
 1/1 page                             190 x 271              1,460.00                       2,160.00        colour:             per special colour                                                 € 350.00
 3/4 page horizontal                  186 x 198              1,110.00                       1,820.00
           upright                    135 x 270                                                             format:             ads bleeding over the printing area, bleed ads:
 2/3 page horizontal                  190 x 178                980.00                       1,680.00                            2/1 page                                                           € 425.00
                                                                                                                                1/1 page                                                           € 240.00
           upright                    125 x 271
                                                                                                                                1/2 page and smaller                                               € 160.00
 1/2 page horizontal                  190 x 131                730.00                       1,350.00
           upright                    92 x 271                                                                                  All charges are discountable.
           junior page                127 x 186
 1/3 page horizontal                  190 x 87                 510.00                       1,135.00       3 discounts:         published within 12 months
           upright                    60 x 271                                                                                  3 times      3%           3 pages           5%
 1/4 page horizontal                  190 x 65                 385.00                        990.00                             6 times      5%           6 pages          10 %
           2-col.                     92 x 135                                                                                  8 times     10 %          8 pages          15 %
           upright                    44 x 271
                                                                                                                                combination possibility with the special issue
 1/6 page horizontal                  186 x 45                 275.00                        890.00
                                                                                                                                 “large scale refrigeration technology” and the
 1/8 page horizontal                  190 x 30                 220.00                        845,00                              “trade directory refrigeration and air-conditioning technology“.
           2-col.                      92 x 63
 1/16 page 2-col.                     90 x 30                  145.00                        435.00                             crossmedia discount
                                                                                                                                 iscounts for print and online advertising and crossmedia advertising
                                                                                                                                D
 format                                                                                       colour                            campaigns on request.

 advertorial 1/1 page                                                                       2,160.00                            Bauverlag combination
 advertorial 1/2 page                                                                       1,350.00                            Combination discount for combining the magazines of Bauverlag.
 coverstory                                                                                 6,425.00                             Please refer to “combination discounts” on page 32.
All prices are subject to statutory VAT. Please find the general terms and conditions at:
www.bauverlag.de/downloads/agbs_en.pdf                                                                                          Loose inserts and technical costs are not discountable

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Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
Kälte Klima Aktuell                                                                             prices, valid from 1st October 2019
                                                                                                                                                                            print
                                                                                                                                                                                             P
4 classified ads:     (not discountable)
                      situations vacant b/w         per mm                        € 2.20
                                                                                                                         for selected circulation: selection costs per selection     € 120.00
                                                    (1 column, 45 mm wide)
                      situations vacant colour      per mm                        € 2.75
                                                                                                                         glued ad media:                                                price ‰
                                                    (1 column, 45 mm wide)
                                                                                                                         postcard                                                       € 80.00
                      situations wanted             per mm                        € 1.05
                                                                                                                         product samples                                             on request
                                                    (1 column, 45 mm wide)
                                                                                                                         	Technical costs are not eligible for commission and are not dis-
                      classified ads                per mm                        € 2.20
                                                                                                                         countable.
                                                    (1 column, 45 mm wide)
                                                                                                                         required delivery quantity:         4,300 copies
                      box number fee                                               € 50.00
                                                                                                                         delivery address: 		               Integralis Industriebuchbinderei,
                      From a print value of 1,100.00 €, your job posting will be displayed
                                                                                                                                                             Lettershop und Fulfillment GmbH
                      online at www.KKA-online.info for 4 weeks for free.
                                                                                                                                                             Lägenfeldstraße 4
                                                                                                                                                             30952 Ronnenberg
5 special ad types:   bound Inserts (others on request)                                                                                                      Germany
                      2 pages                                                  € 1,690.00                               delivery memo:		                    „for KKA issue …”
                      4 pages                                                  € 2,835.00
                                                                                                                         We will be happy to provide you with information on other
                      discounts as per scale of discount 1 sheet = 1/1 ad page                                           special forms of advertising. Just contact us, we will be pleased
                      	Please supply bound inserts in untrimmed format of 216 mm wide                                   to realize your individual customer wishes.
                      and 286 mm high (four pages and more: folded).
                      required delivery quantity: 4,300 copies                                     6 contact:            Michael Voss
                      delivery address:              Wentker Druck GmbH
                                                                                                                         CEO
                                                     Gutenbergstraße 5-9
                                                     48268 Greven                                  7 terms of payment:   Net invoice value within 30 days following the date of the invoice,
                                                     Germany
                      delivery memo:                 „for KKA issue …”                                                   VAT ID No. DE 813382417

                      loose inserts (not discountable)
                      maximum Size 205 x 290 mm                                                                          Bauverlag BV GmbH, Gütersloh
                                                                                                                         Deutsche Bank Berlin
                      weight of loose insert                                      Preis ‰                               IBAN: DE45 1007 0000 0069 4653 00
                      up to 25 g and 2 mm thickness                              € 320.00                               BIC: DEUTDEBBXXX
                      (higher weights and thicknesses on request)

                      required delivery quantity:   4,300 copies
                      	
                      delivery address:             Integralis Industriebuchbinderei,
                                                    Lettershop und Fulfillment GmbH
                                                    Lägenfeldstraße 4
                                                    30952 Ronnenberg
                                                    Germany
                      delivery memo:                „for KKA issue …”

                                                                                              10
Kälte Klima Aktuell                                                                   formats and technical advice
                                                                                                                                                   print
                                                                                                                                                                       F
1 magazine format:                IN A4 (210 mm wide x 297 mm high;
                                 D                                              5 colours:	Please make sure that the colour range always contains
                                 untrimmed: 216 mm wide x 303 mm high)                      Cyan, Magenta, Yellow and Black. Colours which do not
 printing area:                  190 mm wide x 271 mm high                                  require their own printing block must be marked as four-
                                 4 columns, each 45 mm                                      colour separations.Colour mode: CMYK. With RGB,
                                                                                            colour differences result.
2 printing and binding methods: Offset printing, adhesive binding
                                                                                6 proof:                  F or all contract-proof ads, digital proofs (with Ugra/
3 data transfer:	We accept the following data media: CD-ROM,                                              FOGRA media wedge V 2.0) are required. The colour
                  DVD                                                                                      profile is iso coated v2 300%. If no proofs are provided,
                  Transfer by FTP: on request                                                              the publisher assumes absolutely no liability for colour
                  By e-mail (up to 10 MB):                                                                 shifts/variations in the print image.
                  order.management@bauverlag.de
                  For larger volumes of data, please contact:                   7 data archiving:	All data files sent to us must be copies; for back-up
                  Natika Heinemann, phone: +49 5241 80-2175                                        purpo- ses, you should store originals until publication of
                                                                                                   the respective issue. The documents and indexes must
4 data formats:	Please send your ad data as PDF data files with                                   have a unique order and page designation.
                 embedded fonts, CMYK colour space or spot colours                                 	If possible, please avoid special symbols, blanks and
                 and 300 dpi resolution. Alternatively you can send us                             umlauts in your data file names. Please ensure that you
                 an EPS file with fonts converted to paths and 300 dpi                             supply all elements used. This applies particularly to pho-
                 resolution or a TIFF file in CMYK colour space with                               tos/figures and fonts embedded in EPS graphics. Data are
                 600 dpi resolution. Please note that for open files                               archived; repeats without changes are therefore generally
                 we may charge editing costs depending on the work                                 possible. However, we do not provide a data guarantee.
                 required. If possible, please use only PostScript fonts
                 from the Adobe or Linotype Library. If you use any             8 guarantee:	The printers working for us can only expose what is
                 other or modified fonts, please advise us accordin-                          stored on the data media delivered by you. We can not
                 gly. For reasons relating to licensing laws, you may                         accept liability for any deviations in texts, illustrations and
                 not supply fonts to us. If we do not have the font                           colours.
                 used, you must convert the text section concerned
                 into character codes with a graphic program and                9 contact:                Natika Heinemann
                 integrate it as a graphic into your document. In such                                    phone: +49 5241 80-2175
                 cases, please consult us.                                                                e-mail: order.management@bauverlag.de

                                                                           11
Kälte Klima Aktuell                                                                                   formats and technical advice
                                                                                                                                                                     print
                                                                                                                                                                                 F

printing size area

format           1/1 page       2/3 upright   2/3 horizontal 1/2 upright   1/2 Junior page 1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   190 x 271      125 x 271     190 x 178      92 x 271      127 x 186       190 x 131      60 x 271      190 x 87       44 x 271      190 x 65       92 x 135
in mm

bleed size (additionally 3 mm trim on each side)

format           1/1 page       2/3 upright   2/3 horizontal 1/2 upright   1/2 junior page 1/2 horizontal 1/3 upright   1/3 horizontal 1/4 upright   1/4 horizontal 1/4 2-col.
width x height   210 x 297      132 x 297     210 x 188      100 x 297     133 x 191       210 x 145      68 x 297      210 x 99       51 x 297      210 x 75       100 x 145
in mm

                                                                                        12
print    3-E
                                  Kälte Klima Aktuell                                         readership analysis

1.1 sectors/branches/company types:

 recipient group                                   percentage of readers determined
                                                     %            projection (approx.)
 proceeding companies for cold, climate, refri-     56.9                 2,059
 geration and air conditioning
 manufacturers of cold, climate and refrigerati-     9.8                  354
 ong systems
 operators in industrial companies                   6.1                  221
 wholesaler and retailsalers                         7.2                  259
 sanitary heating climate companies                  3.0                  108
 specialisst engineers                               4.6                  165
 training institutions, universities,colleges of     0.3                  11
 higher education
 others                                              4.0                  143
 not specified                                       8.2                  298
 actually circulated copies                         100.0                3,618

1.2 size of the business unit:
 by employees                                      percentage of readers determined
                                                      %           projection (approx.)
 1–9 employees                                       50.2                1,818
 10–19 employees                                     21.0                 760
 20–49 employees                                     12.8                 463
 50–99 employees                                     3.0                  108
 100–199 employees                                   3.4                  122
 200 and more employees                              3.5                  128
 no details                                          6.1                  219
 actually circulated copies                         100.0                3,618

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additional benefit print
Kälte Klima Aktuell                                                         special issue large scale refrigeration technology

              large scale refrigeration technology
              The special issue large scale refrigeration technology appears in addition to the six issues of ­
              KKA Kälte Klima Aktuell and supplemented the offer of the refrigeration and climate professional publications
              of Bauverlag. Editorial articles, product news and object analyses reference exclusive of large dimensioned
              ­high-capacity refrigerating, cooling- and air conditioning machines are published.
              circulation:                     8,000 copies
              target group:                    = 4,500 cold and climate engineering companies
              		                               = 2,500 technical building departments
              		                               = 1,000 selected leaders in the technical property management
              size of journal:                 210 mm wide x 297 mm high
              publishing date:                 05.05.2020
              advertising deadline:            08.04.2020
              editorial deadline:              19.03.2020
              discounts:                       combined discounts with KKA and the trade directory refrigeration and air-conditioning
              		                               technology

               format          columns            width x height mm         b/w €                            colour €
               2/1 page        8                  405 x 271               4,880.00                           6,740.00
               1/1 page        4                  190 x 271               2,435.00                           3,385.00
               1/2 page        4                  190 x 131               1,225.00                           2,165.00
                                junior page       127 x 186
                               2                   92 x 271
               1/3 page        4                  190 x 87                 815.00                            1,760.00
                               1                   60 x 271
               1/4 page        4                  190 x 65                 620.00                            1,565.00
                          .    2                   92 x 135
                               1                   44 x 271
               1/8 page        4                  190 x 30                 325.00                            1,290.00
                               2                   90 x 63

              advertising prices, valid from 1st October 2019

                                                            14
trade directory
                                   Kälte Klima Aktuell                                                         refrigeration and air-conditioning technology

trade directory refrigeration and air-conditioning technology ­
By order of the trade association BIV we will publish the most comprehensive trade directory of refrigeration and air-conditioning technology. From an editorial point
of view, the publication will offer annually the addresses of all association members, both in alphabetical order and arranged by postcode, the addresses of all
important suppliers and manufacturers in the field of refrigeration and air-conditioning technology, a list of all suppliers arranged by categories which will allow to find
quickly the appropriate suppliers for a product selected and important standards, regulations, provisions as well as chemical and physical basics for manufacturers of
refrigerating plants.

trade directory refrigeration and air-conditioning technology ­   KKA Kälte Klima Aktuell newsletter                       www.KKA-branchenbuch.de

circulation:                      4,000 copies
publishing date:                   01.10.2020
advertising deadline:              27.08.2020

                                                                                         15
trade directory
                                 Kälte Klima Aktuell                                                                            refrigeration and air-conditioning technology

advertisements
                                                                     1/1 page colour                           1/2 page colour vertical                        1/2 page colour horizontal
                                                                       1,140.00 €                                     770.00 €                                         770.00 €

printing area wide x high                                             132 mm x 194 mm                                  62 mm x 194 mm                                     132 mm x 90 mm
bleed wide x high                                                     148 mm x 210 mm*                                 74 mm x 210 mm*                                    148 mm x 105 mm*
*additionally 3 mm bleed on the cut sizes

How to be present print                                                                                                                  The following advertising forms can
                                                                       basic entry   basic package   classic package premium package     also be added:
 trade name + address incl. e-mail adress, Website, telephone, fax         ✓               ✓                ✓               ✓
                                                                                                                                         company´s logo                               35.00 €
 product group                                                             1              5               10               20
                                                                                                                                         product group                                12.00 €
 company´s logo                                                                           ✓               ✓                ✓
                                                                                                                                         additional line                              18.00 €
 linking of your advertisement in the PDF                                                                 ✓                ✓
                                                                                                                                         establishment                                58.00 €
 advertisement 1/1 page colour                                                                            ✓                ✓
                                                                                                                                         linking of your advertisement in the PDF     20.00 €
 linking e-mail address + internet                                                                                         ✓
 company´s logo on homepage (online)                                                                                       ✓             These prices are valid for 12 months.
 presentation in KKA Kälte Klima Aktuell newsletter (online)                                                            one-time
 product information (online)                                                                                              ✓
 These prices are valid for 12 months.                                 120.00 €        195.00 €       1,390.00 €       2,350.00 €

For further information:
Ariane Ewers-Busche
                                                                                                                                                New online advertising
Sales Manager                                                                                                                              ­opportunities can be found here!
e-mail: ariane.ewers-busche@bauverlag.de
phone: +49 5241 80-75308

                                                                                                     16
Kälte Klima Aktuell
                                                                                              website
                                                                                               portrait   1
1 website:             www.KKA-online.info
2 short profile:	More and more cold and climatisation engineers are using the inter-
                  net in their day-to-day work. www.KKA-online.info complements
                  the printed edition and also provides readers with an additional
                  interactive component with extensive user benefits. As in the
                  printed issue, the online pages of KKA Kälte Klima Aktuell focus
                  on current topics. These are presented in competent, focussed and
                  application oriented reports. Together with KKA Kälte Klima Aktuell,
                  KKA newsletter and www.KKA-online.info provides a targetgroup-
                  friendly platform with crossmedia synergies for your advertising
                  campaigns.
3 target group:	proceeding companies for cold, climate, refrigeration and
                 air-conditioning
4 publisher:           Bauverlag BV GmbH
                       contact editorial department:
                       Christoph Brauneis
                       Editor-in-Chief
                       phone: +49 5241 80-75029
                       fax: +49 5241 80-9313
                       e-mail: christoph.brauneis@bauverlag.de
                       contact digital advertising:
                       Axel Gase-Jochens
                       Head of Digital Sales
                       phone: +49 5241 80-75018
                       fax: +49 5241 80-6066
                       e-mail: axel.gase-jochens@bauverlag.de

                                                                                         17
Kälte Klima Aktuell
                                                                                                      website
                                                                                                  website traffic   N
1 traffic audit:     –
2 website traffic:   page impressions:     40,793
                     visits:               28,607
                     unique user:          23,806
                     (source: Google Analytics; monthly average July 2018 until June 2019)

                                                                                             18
Kälte Klima Aktuell                                                                                               prices and forms of advertising
                                                                                                                                                                                      website
                                                                                                                                                                                                               P
1 prices and forms of advertising:
        forms of advertising                                   placement                                      format (pixel, width x height)                max data size                prices in €/4 weeks
           fullsize banner                   complete website, in rotation with max. 2 others                             468 x 60                            100 kB                             515.20
            superbanner                      complete website, in rotation with max. 2 others                             728 x 90                            100 kB                             644.00
             skyscraper                      complete website, in rotation with max. 2 others                            120 x 600                            100 kB                             770.00
          skyscraper sticky                  complete website, in rotation with max. 2 others                            120 x 600                            100 kB                             847.00
          wide skyscraper                    complete website, in rotation with max. 2 others                            160 x 600                            100 kB                             900.20
       wide skyscraper sticky                complete website, in rotation with max. 2 others                            160 x 600                            100 kB                             980.00
            halfpage ad                      complete website, in rotation with max. 2 others                            300 x 600                            100 kB                          1,050.00
         halfpage ad sticky                  complete website, in rotation with max. 2 others                            300 x 600                            100 kB                          1.120.00
         medium rectangle                    complete website, in rotation with max. 2 others                            300 x 250                            100 kB                             900.20
              wallpaper                      complete website, in rotation with max. 2 others                     728 x 90 + 120 x 600                        100 kB                          1.162.00
       expandable wallpaper                  complete website, in rotation with max. 2 others               728 x 90 + 120 x 600 (300 x 600)                  100 kB                          1,288.00
               layer ad                                        homepage                                                  400 x 400                            100 kB                         on request
                                                                                                                 (with frequency capping)
          situations vacant                                    job market                                                individual                             100 kB                        1,100.00
               microsite                  own navigation within the website, duration 12 weeks                           individual                             100 kB                        8,309.00
             onlinePLUS                                          website                                                 individual                             100 kB                        1,050.00
          online-advertorial                                  see page 28                                                individual                             100 kB                        1,785.00
              ad bundle                         website, in rotation with max. 2 others                        consisting of fullsize banner,                   100 kB                          770.00
                                                                                                            skyscraper and medium rectangle
                  billboard                            on all pages except homepage,                                     970 x 250                              100 kB                        1,288.00
                                                        in rotation with max. 2 others

All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT.
Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf

2 disocunts:			                            published within 12 months			                                            We will be happy to provide you with information on other online special forms of
                                           3 months 5 %                                                             advertising. Just contact us, we will be pleased to realize your individual customer wishes.
                                           6 months 10 %
                                          12 months 15 %				                                                        Axel Gase-Jochens
                                                                                                                    Head of Digital Sales
3 special advertising formats:             additional options				                                                   phone: +49 5241 80-75018
                                           wallpaper: coloured, clickable background 		                             e-mail: axel.gase-jochens@bauverlag.de
                                           30 % additional charge

                                                                                                          19
Kälte Klima Aktuell                                                                                            formats and technical advice
                                                                                                                                                                          website
                                                                                                                                                                                                 F
1 file formats:	JPG, GIF, Flash, HTML-Tag, Redirect-Tag                                            3 delivery deadline:	4 working days prior to beginning of the campaign.
                 Weight: max. 100 kB per banner                                                                           These lead times give both of us sufficient time to test the formats and
                                                                                                                          to ensure reliable delivery of the campaign. Otherwise, we can bear no
                    Please also provide a medium rectangle for the online advertising                                     costs for delays caused by late delivery to us.
                    options in order to guarantee optimisation for mobile devices.
                                                                                                                         Please send your materials together with the required meta information:
                    The kB data given for every advertising material are maximum sizes and                               – booked site
                    represent the total sum of all data defined by the advertising materials                             – customer name
                    (including files to be loaded later, sniffer code, images, flash, etc.).                             – order number
                                                                                                                         – target-URL
                                                                                                                         – booking period
                      For detailed information please see our spec sheet:                                                – advertising format
                      www.bauverlag.de/downloads/spec-sheet-online.pdf                                                   – motif name
                                                                                                                         – contact person for inquiries

                    You get a reporting about ad-impressions and ad-clicks after                    4 contact person:    If you have any technical queries, please contact:
                    campaign end.
                                                                                                                         Natika Heinemann
2 delivery address:	Please send the ad media for your campaign to                                                       phone: +49 5241 80-2175
                     order.management@bauverlag.de                                                                       e-mail: order.management@bauverlag.de

                                                                                               20
Kälte Klima Aktuell
                                                                                                                                     website
                                                                                                                   formats and technical advice           F

forms of advertising

format              fullsize banner                     superbanner            skyscraper              wide skyscraper            halfpage ad
width x height
                    468 x 60                            728 x 90               120 x 600               160 x 600                  300 x 600
in pixel

format              medium rectangle                    wallpaper              expandable wallpaper    layer ad                   ad bundle
width x height
                    300 x 250                           728 x 90 + 120 x 600   728 x 90 +              400 x 400                  468 x 60 +
in pixel
                                                                               120 x 600 (300 x 600)                              120 x 600 + 300 x 250
Please see our notes on data formats and programming.

                                                                                 21
Kälte Klima Aktuell
                                                                                         newsletter
                                                                                             portrait   1
1 name:                 KKA Kälte Klima Aktuell newsletter
2 short profile:	The KKA Kälte Klima Aktuell newsletter informs the decision
                  makers about news in the branch by e-mail.
                  The latest reports and articles from the printed issue keep the
                  cold and climatisation engineers up to date once a month.
3 target group:         proceeding companies for cold, climate, refrigeration and
                        air-conditioning technology
4 publication frequency: monthly

5 publisher:            Bauverlag BV GmbH
                        contact editorial department:
                        Christoph Brauneis
                        Editor-in-Chief
                        phone: +49 5241 80-75029
                        fax: +49 5241 80-9313
                        e-mail: christoph.brauneis@bauverlag.de
                        contact digital advertising:
                        Axel Gase-Jochens
                        Head of Digital Sales
                        phone: +49 5241 80-75018
                        fax: +49 5241 80-6066
                        e-mail: axel.gase-jochens@bauverlag.de

                                                                                    22
Kälte Klima Aktuell
                                                                                                newsletter
                                                                                                 distribution   N
1 recipients:    The KKA Kälte Klima Aktuell newsletter reaches proceeding companies for
                 cold, climate, refrigeration and air-conditioning.

2 circulation:   1,299 recipients
                 openingrate gross: 151.12%
                 openingrate net:     42.19%
                 (source: Inxmail; average per month July 2018 until June 2019)

                                                                                           23
Kälte Klima Aktuell
                                                                          newsletter
                                                                        time schedule   T

newsletter                publishing date   booking deadline   traid fairs/events

 1/2020                     15.01.2020           08.01.2020

 2/2020                     13.02.2020           06.02.2020        Euroshop

 3/2020                     03.03.2020           25.02.2020

 4/2020                     09.04.2020           02.04.2020

 5/2020                     07.05.2020           29.04.2020

 6/2020                     10.06.2020           03.06.2020

 7/2020                     07.07.2020           30.06.2020

 8/2020                     12.08.2020           05.08.2020       SHK Essen

 9/2020                     08.09.2020           01.09.2020

 10/2020                    08.10.2020           01.10.2020        Chillventa

 11/2020                    11.11.2020           04.11.2020        GET Nord

 12/2020                    09.12.2020           02.12.2020

                                            24
Kälte Klima Aktuell
                                                                                                                                                         newsletter
                                                                                                                                       prices and forms of advertising            P
1 prices and forms of advertising:
         forms of advertising                          placement                         format (pixel, width x height)            max data size         prices in €/newsletter
            fullsize banner                              content                                     468 x 60                         50 kB                       475.00
              skyscraper                           next to the content                              120 x 600                         50 kB                       570.00
           wide skyscraper                         next to the content                              160 x 600                         50 kB                       730.00
          medium rectangle                               content                                    300 x 250                         50 kB                       730.00
                                                                                          headline up to 50 characters
                                                                                          + text up to 500 characters
                text ad                                  content                                  (incl. spaces)                      50 kB                     570.00
                                                                                          + 1 image (275 x 255 pixel)
                                                                                                      + link
                                                                                          headline up to 50 characters
                                                                                          + text up to 500 characters
                                              1. text ad in the newsletter,
             text premium                                                                         (incl. spaces)                      50 kB                     655.00
                                                        content
                                                                                          + 1 image (275 x 255 pixel)
                                                                                                      + link
                                                                                          headline up to 50 characters
                                                                                          + text up to 500 characters
           situations vacant                             content                                  (incl. spaces)                      50 kB                     560.00
                                                                                          + 1 image (275 x 255 pixel)
                                                                                                      + link
                                                                                                 up to 4 text ads,
          newsletter takeover                       content, exclusiv                                                                 50 kB                    4,275.00
                                                                                      3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months

                  3 times        5%
                  6 times       10 %
                 12 times       15 %

                                                                                                    25
Kälte Klima Aktuell
                                                                                                             newsletter
                                                                                              formats and technical advice   F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
	
                              For detailed information please see our spec sheet:
                              www.bauverlag.de/downloads/spec-sheet-online.pdf

2 formats:                  HTML or text

3 delivery address:	Please send the ad media for your campaign to
                     order.management@bauverlag.de

4 delivery deadline:	4 working days prior to beginning of the campaign. These lead
                      times give both of us sufficient time to test the formats and to
                      ensure reliable delivery of the campaign. Otherwise, we can
                      bear no costs for delays caused by late delivery to us.

	Please send your materials together with the required meta
  information:
  – customer name
  – booked newsletter
  – order number
  – target URL
  – contact person for inquiries

	On request you will get a reporting about the recipients/
  opening rate and ad-clicks.

5 contact person:           If you have any technical queries, please contact:

                           Natika Heinemann
		                         phone: +49 5241 80-2175
                           e-mail: order.management@bauverlag.de

                                                                                         26
Kälte Klima Aktuell
                                                                                                          newsletter
                                                                                      formats and technical advice                  F

format
                 fullsize banner            skyscraper   wide skyscraper   text ad                        text premium
width x height
in pixel         468 x 60                   120 x 600    160 x 600         headline up to 50 characters   headline up to 50 characters
                                                                           + text up to 500 characters    + text up to 500 characters
                                                                           (incl. spaces)                 (incl. spaces)
                                                                           + 1 image (275 x 255 pixel)    + 1 image (275 x 255 pixel)
                                                                           + link                         + link

                                                           27
addtional benefit digital
                     Kälte Klima Aktuell                                                  online-advertorial

online-advertorial

Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your product
– there are many reasons why you might consider using an online-
advertorial.

The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:

•   ermanent online posts on www.KKA-online.info
   p
   (these remain accessible via the search function after the 4-week period
   has expired)
• medium rectangle with placement across the entire website as a teaser
    with a link to the online post
• text ad in KKA newsletter with la link to the online post

price: 1,785.00 € plus VAT.

                                                                28
addtional benefit digital
                       Kälte Klima Aktuell                                                               communication packages

Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.

 online branding package                                           crossmedia product advertising package

 halfpage ad on                          wide skyscraper in
 www.KKA-online.info                     KKA newsletter
                                                                   online-advertorial on               1/2 page advertorial or advert
                                                                   www.KKA-online.info                 in the print edition of KKA
                                                                   (for services see previous page)

 duration 4 weeks                                                  duration 4 weeks
 price: 1,602.00 € plus VAT.                                       price: 2,821.50 € plus VAT.

We can put together further packages with appropriate digital and print formats upon request.

                                                              29
The In-House Agency at Bauverlag

             “We offer full-service project management for publications
                     and events in the construction industry”

As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
DICE@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.

We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies.                                                          Rainer Homeyer-Wenner
                                                                                  Head of agency
What makes us unique?                                                             +49 5241 802173
 Competent content: our construction expertise                         Rainer.Homeyer-Wenner@bauverlag.de
 We know the target groups
 The extensive Bauverlag network

                                                              30
Our services

Print                     Digital                Events
Customer magazines        Web design             Industry events

Staff magazines           Landing pages          Conferences

PR                        Websites               Webinars

Property reports          Digital storytelling   Excursions

Technical articles        Apps                   Architecture trips

Case studies              Newsletters            Awards

White papers              Video/moving images    Event apps

Books                     Customer magazines     Advertising

                     31
combination discounts

By booking several of theses magazines take advantage of a        Conditions:
combined discount with the Bauverlag Combination:                 Minimum four adverts in two or more magazines.
                                                                  Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
                                                                  staggered repeat discount
AT MINERAL PROCESSING Worldwide                                   from 4 adverts........................................................................ 3 % discount
bauhandwerk                                                       from 6 adverts........................................................................ 5 % discount
Bauwelt                                                           from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL                                                 from 18 adverts...................................................................... 15 % discount
                                                                  from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ                                                    from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL                                                  quantity scale
dach+holzbau                                                      from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift                                       from 6 pages........................................................................ 10 % discount
                                                                  from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
                                                                  from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell                                           from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International                                Please note: The discount scales listed here replace the
                                                                          scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM

                                                             32
contacts

Christian Berger                           Marc Jouanny                                Paola Pedevilla
Senior Sales Manager                       agency abroad                               agency abroad Italy
phone: +49 5241 80-89972                   France, Belgium, Luxembourg                 Ediconsult Internazionale S.r.l.
fax: +49 5241 80-6066                      International Media Press & Marketing 16,   Piazza Fontane Marose, 3
e-mail: christian.berger@bauverlag.de      rue Saint Ambroise, 75011 Paris             16123 Genova
                                           phone: +33 1 43553397                       phone: +39 010 583684
                                           fax: +33 1 43556183                         fax: +39 010 566578
                                           mobile: +33 608 975057                      e-mail: costruzioni@ediconsult.com
                                           e-mail: marc-jouanny@wanadoo.fr

Ariane Ewers-Busche                        Andreas Kirchgessner                        Erdal Top
Sales Manager                              Key Account Manager                         Key Account Manager
phone: +49 5241 80-75308                   phone: +49 5241 80-2322                     phone: +49 5241 80-2179
fax: +49 5241 80-66926                     fax: +49 5241 80-6066                       fax: +49 5241 80-6066
e-mail: ariane.ewers-busche@bauverlag.de   e-mail: andreas.kirchgessner@bauverlag.de   e-mail: erdal.top@bauverlag.de

Bernd Fenske                               Christiane Klose                            Herbert Walhorn
Key Account Manager                        Sales Manager Job Market                    Senior Sales Manager
phone: +49 89 24440-7344                   phone: +49 5241 80-2716                     phone: +49 5241 80-2232
e-mail: bernd.fenske@bauverlag.de          fax: +49 5241 80-6066                       fax: +49 5241 80-6066
                                           e-mail: stellenmarkt@bauverlag.de           e-mail: herbert.walhorn@bauverlag.de

Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de

   We will support your mediaplannings – just give us a call or send us an e-mail!
                                                      33
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