Kälte Klima Aktuell media data 2020 - www.KKA-online.info communication solutions for the target group of cool and climate engineers - Bauverlag
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Kälte Klima Aktuell media data 2020
communication solutions for
the target group of cool and climate engineers
www.KKA-online.info
media brand
Kälte Klima Aktuell KKA Kälte Klima Aktuell
PRINT KKA Kälte Klima Aktuell –
1 title portrait page 3 Professional journal for the target group of cool and climate engineers
2 distribution analysis page 5 However you want get into contact with the cool and climate engineers – be it in print,
T editorial schedule page 6 online, digital or face-to-face – KKA Kälte Klima Aktuell offers you the right platform
P prices page 9 in every case.
F formats and technical advice page 11 Choose one channel from the KKA portfolio or combine different channels.
3-E readership analysis page 13
additional benefit print: special issue
large scale refrigeration technology page 14
additional benefit print: refrigeration and
air-conditioning technology page 15
WEBSITE
1 portrait page 17
N website traffic page 18
P prices and forms of advertising page 19 trade directory refrigera-
F formats and technical advice page 20 tion and air-conditioning special issue large
technology scale refrigeration
technology KKA Kälte Klima Aktuell
NEWSLETTER
1 portrait page 22
N distribution page 23
T timing schedule page 24
P prices and forms of advertising page 25
F formats and technical advice page 26
additional benefit digital: online-advertorial page 28
additional benefit digital: communication packages page 29
trade directory refrigeration and
air-conditioning technology online
INDIVIDIUAL
DICE@bauverlag page 30
combination discounts page 32
contacts page 33 KKA Kälte Klima
Aktuell newsletter
KKA expert forum www.KKA-online.info
2
Kälte Klima Aktuell
print
title portrait 1
1 magazine name: KKA Kälte Klima Aktuell
2 short profile: he professional journal KKA Kälte Klima Aktuell offers up-to-date
T
information for the decisive target group of the market: executive
cool and climate engineers and constructors, manufacturers of plants,
operators in trade, industrial and economic companies as well as
sanitaryheating- climate companies. Operational and fiscal problems
of the daily practice of the target group are treated. Current informa-
tion, product news, specials, practice and object reports, fair reports,
market developments and advanced trainings along with information
from the institutions. KKA Kälte Klima Aktuell is one of the most
important professional sources of information for the decision makers
of the industry.
3 target group: cool and climate engineers
3
Kälte Klima Aktuell
print
title portrait 1
4 publication frequency: 6 issues + 1 special issue 14 amount analysis: 2018 = 7 issues
print volume analysis: 732 pages = 100.0 %
5 magazine format: DIN A4 (210 mm wide x 297 mm high) editorial section 561 pages = 76.6 %
advertising section 171 pages = 23.4 %
6 volume/year: 39th volume 2020 including
job vacancies and classified ads 3 pages = 1.8 %
7 sales price: annual subscription abroad € 99.00 publisher ads 7 pages = 2.0 %
annual subsricption abroad € 111.00 loose inserts 0 pieces
student rate € 69.00
single copy € 20.00 15 analysis of the content – editorial section: 561 pages = 100.0 %
Further information is available at www.bauverlag-shop.de.
engineering 224 pages = 40.1 %
8 organ: ÜWG Überwachungsgemeinschaft Kälte- und Klimatechnik e.V. branch 139 pages = 24.8 %
Kälte- und Klimatechnik-Innung Nordrhein actual 79 pages = 14.0 %
Fachinnung für Kälte- und Klimatechnik für den product 64 pages = 11.4 %
Regierungsbezirk Arnsberg company 36 pages = 6.2 %
Innung für Kälte- und Klimatechnik Bremen-Oldenburg utility vehicle 15 pages = 2.7 %
Innung für Kälte- und Klimatechnik Berlin-Brandenburg literature 4 pages = 0.8 %
9 membership: IVW
10 publisher: Bauverlag BV GmbH
Avenwedder Str. 55
33311 Gütersloh
Germany
www.bauverlag.de
11 editor: Michael Voss
12 advertising: Michael Voss
CEO
13 editorial department: Dipl.-Chem. Christoph Brauneis
Editor-in-Chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
4
Kälte Klima Aktuell
print
distribution analysis 2
1 circulation audit: 3.1 distribution by Nielsen areas/german states:
2 circulation analysis: copies per issue
(annual average of 01st July 2018 to 30th June 2019) copies actually distributed
% copies
print run: 4,000 Nielsen area I
Schleswig-Holstein 3.6 125
copies distributed: 3,628 thereof abroad: 161
Hamburg 2.8 97
copies sold: 1,259 thereof abroad: 101
Lower Saxony 9.9 343
subscriptions: 1,246 thereof membership 0 Bremen 0.6 21
copies:
Nielsen area II
other sales: 12 North Rhine Westphalia 22.2 769
single copy sales: 1 Nielsen area IIIa
free copies: 2,395 Hesse 9.8 340
archive and specimen copies: 372 Rhineland-Palatinate 4.9 170
Saarland 0.9 31
Nielsen area IIIb
3 geographic distribution analysis: Baden-Württemberg 15.9 551
copies actually distributed Nielsen area IV
business regions % copies Bavaria 16.4 568
domestic 95.5 3,467 Nielsen area V
Berlin 2.6 90
abroad 4.5 161
Nielsen area VI
copies actually distributed 100.0 3,628 Mecklenburg-Vorpommern 0.6 21
Brandenburg 2.3 80
Saxony-Anhalt 1.5 52
Summary of the survey method: Nielsen area VII
1. Method: Dissemination analysis by file evaluation - total survey Thuringia 1.6 55
2. Basic population: actual circulation 3,467 = 100.0 %, Saxony 4.4 152
not covered by the examination 171 = 4.7 %
copies actually distributed 100.0 3,467
3. Sample: total survey
4. Target person of the study: not applicable
5. Period of study: July 2019
6. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.KKA-online.info/survey_method.
5
Kälte Klima Aktuell editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics traid fairs/events
1/2020 PD: 13.02.2020 • Refrigeration units 16.-20.02.
Euroshop 2020
• supermarket refrigeration
ED: 03.01.2020
• ice storage
AD: 22.01.2020 • heat pumps
• ventilation technology
• insulation
• cooling load calculation
2/2020 PD: 08.04.2020 • Cold water units
• flammable coolants
ED: 26.02.2020
• chilled ceilings
AD: 17.03.2020 • coagulant analysis
• ventilators
• remote maintenance
• swimming pool dehumidification
special issue PD: 05.05.2020
“large scale This special issue concentrates on themes relating to large-scale industrial refrigeration.
ED: 19.03.2020
refrigeration See separate price list on page 14.
technology” AD: 08.04.2020
3/2020 PD: 10.06.2020 • Mobile air conditioning units
• heat exchangers
ED: 24.04.2020
• tool cooling
AD: 15.05.2020 • coolant recycling
• condensate pumps
• rental cooling systems
• fastening pipework
• leak detection systems
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
6
Kälte Klima Aktuell editorial schedule
print
T
PD = publishing date, ED = editorial deadline, AD = advertising deadline
issue dates topics traid fairs/events
4/2020 PD: 11.08.2020 • Room conditioning devices 01.-04.09. SHK Essen
• sorption technology
ED: 30.06.2020 • coagulants
AD: 20.07.2020 • heat reclamation
• ammonia plants
• Room ventilation systems
• air humidification
Special issue PD: 01.10.2020
“trade directory
A comprehensive reference book which offers you the optimum and – in the German-speaking countries –
refrigeration and ED: 07.08.2020
unique platform for finding an inexpensive long-term and effective access to the decisive target groups in this market.
air-conditioning AD: 27.08.2020
See separate price list on page 15.
technology
2021”
5/2020 PD: 05.10.2020 • Chillventa product highlights 13.-15.10.
Chillventa
• process cooling 19.-21.11.
GET Nord
ED: 24.08.2020 • coolants
AD: 11.09.2020 • heat exchangers
• hotel air conditioning
• large heat pumps
• kitchen ventilation
• manual worker software
6/2020 PD: 08.12.2020 • Chillventa product highlights
• monitoring
ED: 27.10.2020 • CO2 cooling plants
AD: 16.11.2020 • insulation
• water as coolant
• cooling technology for ice rinks
• evaporative cooling
The editorial department reserves the right to make changes or additions to the scheduled features to allow for topicality.
7
Kälte Klima Aktuell
print
editorial schedule T
An overview of the main editorial themes and corresponding issues in KKA Kälte Klima Aktuell containing reports on these.
topic issue
accessories/tools 1, 3, 6
air-conditioning technology 2, 3, 4, 5
cold water systems 2, 5, 6
compressor 1, 2, 4, 6
fastening technology 3, 5
fire protection 1, 4
heat exchanger 1, 3, 4
heat pumps 1, 4, 5
insulation 1, 6
measuring, control and regulation 2, 3, 6
technology
refrigerant/heat transfer fluid 1, 3
refrigerants 1, 2, 3, 4, 5, 6
refrigerated cabinets 1, 2, 5
rental cold/climate 3, 4
software 1, 3, 5
sorption technique 3, 4
supermarket refrigeration 1, 4, 6
ventilation equipment 1, 4, 5
ventilatoren 2, 5, 6
Information on new products is published in every issue.
Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: christoph.brauneis@bauverlag.de
Our editing team also covers many of these themes in SHK Profi and tab Das Fachmedium der TGA-Branche.
Here you can see the main themes covered:
8
Kälte Klima Aktuell prices, valid from 1st October 2019
print
P
1 ad sizes and rates (prices in €): 2 additional charges:
special position: inside front cover and inside back cover € 190.00
format width x height mm b/w colour back cover € 350.00
2/1 page 405 x 271 2,915.00 4,240.00 other prescribed positions: 20 % of basic b/w rate
1/1 page 190 x 271 1,460.00 2,160.00 colour: per special colour € 350.00
3/4 page horizontal 186 x 198 1,110.00 1,820.00
upright 135 x 270 format: ads bleeding over the printing area, bleed ads:
2/3 page horizontal 190 x 178 980.00 1,680.00 2/1 page € 425.00
1/1 page € 240.00
upright 125 x 271
1/2 page and smaller € 160.00
1/2 page horizontal 190 x 131 730.00 1,350.00
upright 92 x 271 All charges are discountable.
junior page 127 x 186
1/3 page horizontal 190 x 87 510.00 1,135.00 3 discounts: published within 12 months
upright 60 x 271 3 times 3% 3 pages 5%
1/4 page horizontal 190 x 65 385.00 990.00 6 times 5% 6 pages 10 %
2-col. 92 x 135 8 times 10 % 8 pages 15 %
upright 44 x 271
combination possibility with the special issue
1/6 page horizontal 186 x 45 275.00 890.00
“large scale refrigeration technology” and the
1/8 page horizontal 190 x 30 220.00 845,00 “trade directory refrigeration and air-conditioning technology“.
2-col. 92 x 63
1/16 page 2-col. 90 x 30 145.00 435.00 crossmedia discount
iscounts for print and online advertising and crossmedia advertising
D
format colour campaigns on request.
advertorial 1/1 page 2,160.00 Bauverlag combination
advertorial 1/2 page 1,350.00 Combination discount for combining the magazines of Bauverlag.
coverstory 6,425.00 Please refer to “combination discounts” on page 32.
All prices are subject to statutory VAT. Please find the general terms and conditions at:
www.bauverlag.de/downloads/agbs_en.pdf Loose inserts and technical costs are not discountable
9
Kälte Klima Aktuell prices, valid from 1st October 2019
print
P
4 classified ads: (not discountable)
situations vacant b/w per mm € 2.20
for selected circulation: selection costs per selection € 120.00
(1 column, 45 mm wide)
situations vacant colour per mm € 2.75
glued ad media: price ‰
(1 column, 45 mm wide)
postcard € 80.00
situations wanted per mm € 1.05
product samples on request
(1 column, 45 mm wide)
Technical costs are not eligible for commission and are not dis-
classified ads per mm € 2.20
countable.
(1 column, 45 mm wide)
required delivery quantity: 4,300 copies
box number fee € 50.00
delivery address: Integralis Industriebuchbinderei,
From a print value of 1,100.00 €, your job posting will be displayed
Lettershop und Fulfillment GmbH
online at www.KKA-online.info for 4 weeks for free.
Lägenfeldstraße 4
30952 Ronnenberg
5 special ad types: bound Inserts (others on request) Germany
2 pages € 1,690.00 delivery memo: „for KKA issue …”
4 pages € 2,835.00
We will be happy to provide you with information on other
discounts as per scale of discount 1 sheet = 1/1 ad page special forms of advertising. Just contact us, we will be pleased
Please supply bound inserts in untrimmed format of 216 mm wide to realize your individual customer wishes.
and 286 mm high (four pages and more: folded).
required delivery quantity: 4,300 copies 6 contact: Michael Voss
delivery address: Wentker Druck GmbH
CEO
Gutenbergstraße 5-9
48268 Greven 7 terms of payment: Net invoice value within 30 days following the date of the invoice,
Germany
delivery memo: „for KKA issue …” VAT ID No. DE 813382417
loose inserts (not discountable)
maximum Size 205 x 290 mm Bauverlag BV GmbH, Gütersloh
Deutsche Bank Berlin
weight of loose insert Preis ‰ IBAN: DE45 1007 0000 0069 4653 00
up to 25 g and 2 mm thickness € 320.00 BIC: DEUTDEBBXXX
(higher weights and thicknesses on request)
required delivery quantity: 4,300 copies
delivery address: Integralis Industriebuchbinderei,
Lettershop und Fulfillment GmbH
Lägenfeldstraße 4
30952 Ronnenberg
Germany
delivery memo: „for KKA issue …”
10Kälte Klima Aktuell formats and technical advice
print
F
1 magazine format: IN A4 (210 mm wide x 297 mm high;
D 5 colours: Please make sure that the colour range always contains
untrimmed: 216 mm wide x 303 mm high) Cyan, Magenta, Yellow and Black. Colours which do not
printing area: 190 mm wide x 271 mm high require their own printing block must be marked as four-
4 columns, each 45 mm colour separations.Colour mode: CMYK. With RGB,
colour differences result.
2 printing and binding methods: Offset printing, adhesive binding
6 proof: F or all contract-proof ads, digital proofs (with Ugra/
3 data transfer: We accept the following data media: CD-ROM, FOGRA media wedge V 2.0) are required. The colour
DVD profile is iso coated v2 300%. If no proofs are provided,
Transfer by FTP: on request the publisher assumes absolutely no liability for colour
By e-mail (up to 10 MB): shifts/variations in the print image.
order.management@bauverlag.de
For larger volumes of data, please contact: 7 data archiving: All data files sent to us must be copies; for back-up
Natika Heinemann, phone: +49 5241 80-2175 purpo- ses, you should store originals until publication of
the respective issue. The documents and indexes must
4 data formats: Please send your ad data as PDF data files with have a unique order and page designation.
embedded fonts, CMYK colour space or spot colours If possible, please avoid special symbols, blanks and
and 300 dpi resolution. Alternatively you can send us umlauts in your data file names. Please ensure that you
an EPS file with fonts converted to paths and 300 dpi supply all elements used. This applies particularly to pho-
resolution or a TIFF file in CMYK colour space with tos/figures and fonts embedded in EPS graphics. Data are
600 dpi resolution. Please note that for open files archived; repeats without changes are therefore generally
we may charge editing costs depending on the work possible. However, we do not provide a data guarantee.
required. If possible, please use only PostScript fonts
from the Adobe or Linotype Library. If you use any 8 guarantee: The printers working for us can only expose what is
other or modified fonts, please advise us accordin- stored on the data media delivered by you. We can not
gly. For reasons relating to licensing laws, you may accept liability for any deviations in texts, illustrations and
not supply fonts to us. If we do not have the font colours.
used, you must convert the text section concerned
into character codes with a graphic program and 9 contact: Natika Heinemann
integrate it as a graphic into your document. In such phone: +49 5241 80-2175
cases, please consult us. e-mail: order.management@bauverlag.de
11Kälte Klima Aktuell formats and technical advice
print
F
printing size area
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 Junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 190 x 271 125 x 271 190 x 178 92 x 271 127 x 186 190 x 131 60 x 271 190 x 87 44 x 271 190 x 65 92 x 135
in mm
bleed size (additionally 3 mm trim on each side)
format 1/1 page 2/3 upright 2/3 horizontal 1/2 upright 1/2 junior page 1/2 horizontal 1/3 upright 1/3 horizontal 1/4 upright 1/4 horizontal 1/4 2-col.
width x height 210 x 297 132 x 297 210 x 188 100 x 297 133 x 191 210 x 145 68 x 297 210 x 99 51 x 297 210 x 75 100 x 145
in mm
12print 3-E
Kälte Klima Aktuell readership analysis
1.1 sectors/branches/company types:
recipient group percentage of readers determined
% projection (approx.)
proceeding companies for cold, climate, refri- 56.9 2,059
geration and air conditioning
manufacturers of cold, climate and refrigerati- 9.8 354
ong systems
operators in industrial companies 6.1 221
wholesaler and retailsalers 7.2 259
sanitary heating climate companies 3.0 108
specialisst engineers 4.6 165
training institutions, universities,colleges of 0.3 11
higher education
others 4.0 143
not specified 8.2 298
actually circulated copies 100.0 3,618
1.2 size of the business unit:
by employees percentage of readers determined
% projection (approx.)
1–9 employees 50.2 1,818
10–19 employees 21.0 760
20–49 employees 12.8 463
50–99 employees 3.0 108
100–199 employees 3.4 122
200 and more employees 3.5 128
no details 6.1 219
actually circulated copies 100.0 3,618
13additional benefit print
Kälte Klima Aktuell special issue large scale refrigeration technology
large scale refrigeration technology
The special issue large scale refrigeration technology appears in addition to the six issues of
KKA Kälte Klima Aktuell and supplemented the offer of the refrigeration and climate professional publications
of Bauverlag. Editorial articles, product news and object analyses reference exclusive of large dimensioned
high-capacity refrigerating, cooling- and air conditioning machines are published.
circulation: 8,000 copies
target group: = 4,500 cold and climate engineering companies
= 2,500 technical building departments
= 1,000 selected leaders in the technical property management
size of journal: 210 mm wide x 297 mm high
publishing date: 05.05.2020
advertising deadline: 08.04.2020
editorial deadline: 19.03.2020
discounts: combined discounts with KKA and the trade directory refrigeration and air-conditioning
technology
format columns width x height mm b/w € colour €
2/1 page 8 405 x 271 4,880.00 6,740.00
1/1 page 4 190 x 271 2,435.00 3,385.00
1/2 page 4 190 x 131 1,225.00 2,165.00
junior page 127 x 186
2 92 x 271
1/3 page 4 190 x 87 815.00 1,760.00
1 60 x 271
1/4 page 4 190 x 65 620.00 1,565.00
. 2 92 x 135
1 44 x 271
1/8 page 4 190 x 30 325.00 1,290.00
2 90 x 63
advertising prices, valid from 1st October 2019
14trade directory
Kälte Klima Aktuell refrigeration and air-conditioning technology
trade directory refrigeration and air-conditioning technology
By order of the trade association BIV we will publish the most comprehensive trade directory of refrigeration and air-conditioning technology. From an editorial point
of view, the publication will offer annually the addresses of all association members, both in alphabetical order and arranged by postcode, the addresses of all
important suppliers and manufacturers in the field of refrigeration and air-conditioning technology, a list of all suppliers arranged by categories which will allow to find
quickly the appropriate suppliers for a product selected and important standards, regulations, provisions as well as chemical and physical basics for manufacturers of
refrigerating plants.
trade directory refrigeration and air-conditioning technology KKA Kälte Klima Aktuell newsletter www.KKA-branchenbuch.de
circulation: 4,000 copies
publishing date: 01.10.2020
advertising deadline: 27.08.2020
15trade directory
Kälte Klima Aktuell refrigeration and air-conditioning technology
advertisements
1/1 page colour 1/2 page colour vertical 1/2 page colour horizontal
1,140.00 € 770.00 € 770.00 €
printing area wide x high 132 mm x 194 mm 62 mm x 194 mm 132 mm x 90 mm
bleed wide x high 148 mm x 210 mm* 74 mm x 210 mm* 148 mm x 105 mm*
*additionally 3 mm bleed on the cut sizes
How to be present print The following advertising forms can
basic entry basic package classic package premium package also be added:
trade name + address incl. e-mail adress, Website, telephone, fax ✓ ✓ ✓ ✓
company´s logo 35.00 €
product group 1 5 10 20
product group 12.00 €
company´s logo ✓ ✓ ✓
additional line 18.00 €
linking of your advertisement in the PDF ✓ ✓
establishment 58.00 €
advertisement 1/1 page colour ✓ ✓
linking of your advertisement in the PDF 20.00 €
linking e-mail address + internet ✓
company´s logo on homepage (online) ✓ These prices are valid for 12 months.
presentation in KKA Kälte Klima Aktuell newsletter (online) one-time
product information (online) ✓
These prices are valid for 12 months. 120.00 € 195.00 € 1,390.00 € 2,350.00 €
For further information:
Ariane Ewers-Busche
New online advertising
Sales Manager opportunities can be found here!
e-mail: ariane.ewers-busche@bauverlag.de
phone: +49 5241 80-75308
16Kälte Klima Aktuell
website
portrait 1
1 website: www.KKA-online.info
2 short profile: More and more cold and climatisation engineers are using the inter-
net in their day-to-day work. www.KKA-online.info complements
the printed edition and also provides readers with an additional
interactive component with extensive user benefits. As in the
printed issue, the online pages of KKA Kälte Klima Aktuell focus
on current topics. These are presented in competent, focussed and
application oriented reports. Together with KKA Kälte Klima Aktuell,
KKA newsletter and www.KKA-online.info provides a targetgroup-
friendly platform with crossmedia synergies for your advertising
campaigns.
3 target group: proceeding companies for cold, climate, refrigeration and
air-conditioning
4 publisher: Bauverlag BV GmbH
contact editorial department:
Christoph Brauneis
Editor-in-Chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
17Kälte Klima Aktuell
website
website traffic N
1 traffic audit: –
2 website traffic: page impressions: 40,793
visits: 28,607
unique user: 23,806
(source: Google Analytics; monthly average July 2018 until June 2019)
18Kälte Klima Aktuell prices and forms of advertising
website
P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeks
fullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 515.20
superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 644.00
skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 770.00
skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 847.00
wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 900.20
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 980.00
halfpage ad complete website, in rotation with max. 2 others 300 x 600 100 kB 1,050.00
halfpage ad sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 1.120.00
medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 900.20
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1.162.00
expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,288.00
layer ad homepage 400 x 400 100 kB on request
(with frequency capping)
situations vacant job market individual 100 kB 1,100.00
microsite own navigation within the website, duration 12 weeks individual 100 kB 8,309.00
onlinePLUS website individual 100 kB 1,050.00
online-advertorial see page 28 individual 100 kB 1,785.00
ad bundle website, in rotation with max. 2 others consisting of fullsize banner, 100 kB 770.00
skyscraper and medium rectangle
billboard on all pages except homepage, 970 x 250 100 kB 1,288.00
in rotation with max. 2 others
All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT.
Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months We will be happy to provide you with information on other online special forms of
3 months 5 % advertising. Just contact us, we will be pleased to realize your individual customer wishes.
6 months 10 %
12 months 15 % Axel Gase-Jochens
Head of Digital Sales
3 special advertising formats: additional options phone: +49 5241 80-75018
wallpaper: coloured, clickable background e-mail: axel.gase-jochens@bauverlag.de
30 % additional charge
19Kälte Klima Aktuell formats and technical advice
website
F
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-Tag 3 delivery deadline: 4 working days prior to beginning of the campaign.
Weight: max. 100 kB per banner These lead times give both of us sufficient time to test the formats and
to ensure reliable delivery of the campaign. Otherwise, we can bear no
Please also provide a medium rectangle for the online advertising costs for delays caused by late delivery to us.
options in order to guarantee optimisation for mobile devices.
Please send your materials together with the required meta information:
The kB data given for every advertising material are maximum sizes and – booked site
represent the total sum of all data defined by the advertising materials – customer name
(including files to be loaded later, sniffer code, images, flash, etc.). – order number
– target-URL
– booking period
For detailed information please see our spec sheet: – advertising format
www.bauverlag.de/downloads/spec-sheet-online.pdf – motif name
– contact person for inquiries
You get a reporting about ad-impressions and ad-clicks after 4 contact person: If you have any technical queries, please contact:
campaign end.
Natika Heinemann
2 delivery address: Please send the ad media for your campaign to phone: +49 5241 80-2175
order.management@bauverlag.de e-mail: order.management@bauverlag.de
20Kälte Klima Aktuell
website
formats and technical advice F
forms of advertising
format fullsize banner superbanner skyscraper wide skyscraper halfpage ad
width x height
468 x 60 728 x 90 120 x 600 160 x 600 300 x 600
in pixel
format medium rectangle wallpaper expandable wallpaper layer ad ad bundle
width x height
300 x 250 728 x 90 + 120 x 600 728 x 90 + 400 x 400 468 x 60 +
in pixel
120 x 600 (300 x 600) 120 x 600 + 300 x 250
Please see our notes on data formats and programming.
21Kälte Klima Aktuell
newsletter
portrait 1
1 name: KKA Kälte Klima Aktuell newsletter
2 short profile: The KKA Kälte Klima Aktuell newsletter informs the decision
makers about news in the branch by e-mail.
The latest reports and articles from the printed issue keep the
cold and climatisation engineers up to date once a month.
3 target group: proceeding companies for cold, climate, refrigeration and
air-conditioning technology
4 publication frequency: monthly
5 publisher: Bauverlag BV GmbH
contact editorial department:
Christoph Brauneis
Editor-in-Chief
phone: +49 5241 80-75029
fax: +49 5241 80-9313
e-mail: christoph.brauneis@bauverlag.de
contact digital advertising:
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
22Kälte Klima Aktuell
newsletter
distribution N
1 recipients: The KKA Kälte Klima Aktuell newsletter reaches proceeding companies for
cold, climate, refrigeration and air-conditioning.
2 circulation: 1,299 recipients
openingrate gross: 151.12%
openingrate net: 42.19%
(source: Inxmail; average per month July 2018 until June 2019)
23Kälte Klima Aktuell
newsletter
time schedule T
newsletter publishing date booking deadline traid fairs/events
1/2020 15.01.2020 08.01.2020
2/2020 13.02.2020 06.02.2020 Euroshop
3/2020 03.03.2020 25.02.2020
4/2020 09.04.2020 02.04.2020
5/2020 07.05.2020 29.04.2020
6/2020 10.06.2020 03.06.2020
7/2020 07.07.2020 30.06.2020
8/2020 12.08.2020 05.08.2020 SHK Essen
9/2020 08.09.2020 01.09.2020
10/2020 08.10.2020 01.10.2020 Chillventa
11/2020 11.11.2020 04.11.2020 GET Nord
12/2020 09.12.2020 02.12.2020
24Kälte Klima Aktuell
newsletter
prices and forms of advertising P
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletter
fullsize banner content 468 x 60 50 kB 475.00
skyscraper next to the content 120 x 600 50 kB 570.00
wide skyscraper next to the content 160 x 600 50 kB 730.00
medium rectangle content 300 x 250 50 kB 730.00
headline up to 50 characters
+ text up to 500 characters
text ad content (incl. spaces) 50 kB 570.00
+ 1 image (275 x 255 pixel)
+ link
headline up to 50 characters
+ text up to 500 characters
1. text ad in the newsletter,
text premium (incl. spaces) 50 kB 655.00
content
+ 1 image (275 x 255 pixel)
+ link
headline up to 50 characters
+ text up to 500 characters
situations vacant content (incl. spaces) 50 kB 560.00
+ 1 image (275 x 255 pixel)
+ link
up to 4 text ads,
newsletter takeover content, exclusiv 50 kB 4,275.00
3 fullsize banners and 1 skyscraper
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months
3 times 5%
6 times 10 %
12 times 15 %
25Kälte Klima Aktuell
newsletter
formats and technical advice F
1 file formats: JPG or static GIF, max. 50 kB (without animation)
For detailed information please see our spec sheet:
www.bauverlag.de/downloads/spec-sheet-online.pdf
2 formats: HTML or text
3 delivery address: Please send the ad media for your campaign to
order.management@bauverlag.de
4 delivery deadline: 4 working days prior to beginning of the campaign. These lead
times give both of us sufficient time to test the formats and to
ensure reliable delivery of the campaign. Otherwise, we can
bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta
information:
– customer name
– booked newsletter
– order number
– target URL
– contact person for inquiries
On request you will get a reporting about the recipients/
opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Natika Heinemann
phone: +49 5241 80-2175
e-mail: order.management@bauverlag.de
26Kälte Klima Aktuell
newsletter
formats and technical advice F
format
fullsize banner skyscraper wide skyscraper text ad text premium
width x height
in pixel 468 x 60 120 x 600 160 x 600 headline up to 50 characters headline up to 50 characters
+ text up to 500 characters + text up to 500 characters
(incl. spaces) (incl. spaces)
+ 1 image (275 x 255 pixel) + 1 image (275 x 255 pixel)
+ link + link
27addtional benefit digital
Kälte Klima Aktuell online-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your
problem solving abilities or explain why it is beneficial to use your product
– there are many reasons why you might consider using an online-
advertorial.
The online-advertorial comes with a comprehensive 4-week
communications package consisting of the following components:
• ermanent online posts on www.KKA-online.info
p
(these remain accessible via the search function after the 4-week period
has expired)
• medium rectangle with placement across the entire website as a teaser
with a link to the online post
• text ad in KKA newsletter with la link to the online post
price: 1,785.00 € plus VAT.
28addtional benefit digital
Kälte Klima Aktuell communication packages
Our communication package combine an appropriate set of advertising channels based upon your
communication goals to ensure that you reach your entire target group.
online branding package crossmedia product advertising package
halfpage ad on wide skyscraper in
www.KKA-online.info KKA newsletter
online-advertorial on 1/2 page advertorial or advert
www.KKA-online.info in the print edition of KKA
(for services see previous page)
duration 4 weeks duration 4 weeks
price: 1,602.00 € plus VAT. price: 2,821.50 € plus VAT.
We can put together further packages with appropriate digital and print formats upon request.
29The In-House Agency at Bauverlag
“We offer full-service project management for publications
and events in the construction industry”
As the in-house Bauverlag agency, we operate as know-
ledge and communication partners for content marketing
and events in the building sector. We are familiar with the
dynamic trends within the industry and actively include
them in our services – together with you. The
DICE@bauverlag Team includes communications experts,
event managers, media designers and IT specialists.
We collaborate with our customers to produce creative
and smart marketing solutions – from classic corporate
publishing and event management to integrated
campaign strategies. Rainer Homeyer-Wenner
Head of agency
What makes us unique? +49 5241 802173
Competent content: our construction expertise Rainer.Homeyer-Wenner@bauverlag.de
We know the target groups
The extensive Bauverlag network
30Our services
Print Digital Events
Customer magazines Web design Industry events
Staff magazines Landing pages Conferences
PR Websites Webinars
Property reports Digital storytelling Excursions
Technical articles Apps Architecture trips
Case studies Newsletters Awards
White papers Video/moving images Event apps
Books Customer magazines Advertising
31combination discounts
By booking several of theses magazines take advantage of a Conditions:
combined discount with the Bauverlag Combination: Minimum four adverts in two or more magazines.
Minimum size 1/4 page; order acceptance within 12 months
AT MINERAL PROCESSING Europe
staggered repeat discount
AT MINERAL PROCESSING Worldwide from 4 adverts........................................................................ 3 % discount
bauhandwerk from 6 adverts........................................................................ 5 % discount
Bauwelt from 12 adverts...................................................................... 10 % discount
BFT INTERNATIONAL from 18 adverts...................................................................... 15 % discount
from 24 adverts...................................................................... 20 % discount
BS BRANDSCHUTZ from 48 adverts...................................................................... 25 % discount
BundesBauBlatt
COMPUTER SPEZIAL quantity scale
dach+holzbau from 4 pages.......................................................................... 5 % discount
DBZ Deutsche Bauzeitschrift from 6 pages........................................................................ 10 % discount
from 12 pages........................................................................ 15 % discount
FACILITY MANAGEMENT
from 18 pages........................................................................ 20 % discount
KKA Kälte Klima Aktuell from 24 pages........................................................................ 25 % discount
metallbau
recovery - Recycling Technology Worldwide
SHK Profi
tab Das Fachmedium der TGA-Branche
THIS Tiefbau Hochbau Ingenieurbau Straßenbau
tunnel
Zi Brick and Tile Industry International Please note: The discount scales listed here replace the
scales in the respective rate cards of the magazines.
ZKG CEMENT LIME GYPSUM
32contacts
Christian Berger Marc Jouanny Paola Pedevilla
Senior Sales Manager agency abroad agency abroad Italy
phone: +49 5241 80-89972 France, Belgium, Luxembourg Ediconsult Internazionale S.r.l.
fax: +49 5241 80-6066 International Media Press & Marketing 16, Piazza Fontane Marose, 3
e-mail: christian.berger@bauverlag.de rue Saint Ambroise, 75011 Paris 16123 Genova
phone: +33 1 43553397 phone: +39 010 583684
fax: +33 1 43556183 fax: +39 010 566578
mobile: +33 608 975057 e-mail: costruzioni@ediconsult.com
e-mail: marc-jouanny@wanadoo.fr
Ariane Ewers-Busche Andreas Kirchgessner Erdal Top
Sales Manager Key Account Manager Key Account Manager
phone: +49 5241 80-75308 phone: +49 5241 80-2322 phone: +49 5241 80-2179
fax: +49 5241 80-66926 fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: ariane.ewers-busche@bauverlag.de e-mail: andreas.kirchgessner@bauverlag.de e-mail: erdal.top@bauverlag.de
Bernd Fenske Christiane Klose Herbert Walhorn
Key Account Manager Sales Manager Job Market Senior Sales Manager
phone: +49 89 24440-7344 phone: +49 5241 80-2716 phone: +49 5241 80-2232
e-mail: bernd.fenske@bauverlag.de fax: +49 5241 80-6066 fax: +49 5241 80-6066
e-mail: stellenmarkt@bauverlag.de e-mail: herbert.walhorn@bauverlag.de
Axel Gase-Jochens
Head of Digital Sales
phone: +49 5241 80-75018
fax: +49 5241 80-6066
e-mail: axel.gase-jochens@bauverlag.de
We will support your mediaplannings – just give us a call or send us an e-mail!
33You can also read
