TELES NUNO DIAGEO BEER CO - Kramer Beverage
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Fall 2018 | V.25
NUNO
TELES
DIAGEO BEER CO.
Delivering Excellence Seasonals The Craft Corner New Products Programs
J E R S E Y G I R L B R E W I N G C O M PA N Y | FA L L S E L E C T I O N S | OKTOBERFEST BEERS
Letter FromTHE PRESIDENT
In This
I
JUST RETURNED FROM MILLS RIVER,
NC, home of Sierra Nevada’s east coast
brewery and site of their bi-annual
ISSUE
distributor meeting. I’ve been a huge fan of
Sierra for 25 years and it was one of the
brands that I was extremely excited for us
to take on last year. Delivering the
Taste of Excellence��������������� 1
The brewery is truly spectacular and while
it is not easy to get to Mills River, it is
well worth the effort. The facility combines Cover Story������������������������� 2
efficiency, sustainability and beauty. Sierra
Mark Kramer with the Grossman family Nevada is owned and operated by two
generations of the Grossman family. Ken Brewer Highlight����������������� 4
founded the brewery in Chico, CA over 38 years ago and he works alongside his
son, Brian and daughter, Sierra.
Working in a family business can be challenging, but it appears that Ken has a Super Buy-Rite�������������������� 5
great relationship with Brian and Sierra, much like I am fortunate to have with my
father, Charles. Ken is truly a pioneer and legend in craft beer. When he founded
Chickie’s and Pete’s
the brewery in 1980, there were 40 breweries in the US. Today there are close to
7,000. Yet, 38 years later they remain true to their values and make some of the Marlton������������������������������ 6
best beer in the country.
They have always let their beer do the talking, but I was very excited to hear at New Products��������������������� 7
the meeting that they will be embarking on their first national media campaign
under the theme “Enjoy Outdoors”. There will be commercials, print ads,
billboards and a large digital campaign. With the connection to the Sierra Nevada Seasonal Selections������������� 9
Mountains, the outdoor theme is a perfect fit and an ideal antidote to digital
overload that so many of us have.
Programs������������������������� 17
With the explosion of craft breweries, you don’t have to travel far to find one
wherever you live. But as Ken said in his remarks, “local doesn’t necessarily mean
good.” We have all seen the desire of many consumers to always want to try the The Craft Corner��������������� 25
latest beer. There is even a term that has been coined in the on-premise known as
“Rotation Nation”, which reflects the constant changes of draught beer offerings.
While variety is often a good thing, it isn’t always, especially when it comes at
the expense of legendary brands introduced by true visionaries when the US beer
industry was in a much different position.
The good news is that it is not an either/or proposition. There is room for both
legendary brands and the newest craft brewery. Specific to Sierra Nevada, they
continue to innovate and bring exciting new brands to the market. In fact, they
have the number one new craft brand this year with Hazy Little Thing. It is a
fantastic representation of the New England style IPA.
Without question, the craft explosion has brought excitement to the beer industry. It
has also added complexity, as we try to manage all the new brands and packages.
The constant rotation has made inventory management a moving target. Ultimately, Heady Times is published five times a year, courtesy
the consumer will decide where the path will lead us. Still, there will always be a of Kramer Beverage.
place for legendary brands like Sierra Nevada and I think it is a great reminder for
all of us to keep it as a permanent fixture in our bars and stores.
Thanks for your continued support and I wish everyone lasting success.
Mark Kramer Promote your business to South Jersey drinkers with
President #CheersSJ! Check out www.CheersSJ.com today!
DeliveringTHE TASTE OF EXCELLENCE
Find Out More About Kramer’s Employees
William Lenz
Warehouse/Driver
How long have you worked for Kramer Beverage? I have worked
in the wholesaler distribution industry for a combined 30 years. Prior
to joining the Kramer team, I worked for Hub City Distribution starting
in 1983.
What areas do you service? I deliver to accounts primarily in
Burlington County, as I am a part of the Kramer North team.
What does it take to excel in your position? One must be willing
to always offer help whenever/wherever it’s needed and willing to
wear many different hats – whether that is unloading a truck one
day and stocking another truck the next or being responsible for
shipping/receiving.
What do you like to do when you’re not at work? If I wasn’t working
in this industry, I think my career path would have been something by my wife. I am especially proud of my
involved in woodworking or carpentry. Woodworking is a huge passion of daughter who is a recent graduate of Moore
mine. Other passions include riding motorcycles and spending time with College in Philadelphia and my son, who
my wife and family. will be attending Rowan in the fall in pursuit
of an art degree.
Tell us about your family: My wife and I have five children – our oldest
is 23 and our youngest is 11. Each of our kids has been homeschooled What is your go-to beer? Molson Ice.
Scott Knox
Draught Services Manager
If there was one thing you wanted everyone to know about you,
what would it be? I really enjoy coming to work each day.
How long have you worked for Kramer Beverage? Since November
1999.
What does your current position entail? I manage the draught service
team as well as all draught service operations.
What does it take to excel in your position? Flexibility, honesty, and
teamwork.
What has been the best thing about your job? Being given the
opportunity to assemble the best draught team in the state.
How do you provide the best service to your customers? We
provide highly trained service personnel, with the latest technology in What do you like to do when you’re not
the industry, to assist our retail customers in serving the highest quality at work? Attend my children’s games and
product possible. music/theatre activities.
Tell us about your family: I’ve been married to my wife, Jenn for 19 years, What is your favorite beer? New Belgium
my daughter Madison is 17 years old, and my son Andrew is 12 years old. Fat Tire.
www.kramerbev.com HeadyTimes v.25 1
CoverSTORY
Under New Management
Nuno Teles Takes the Reins for Guinness & Smirnoff Ice in the USA
W
HEN IT WAS ANNOUNCED IN And with the upcoming August opening of
February that Nuno Teles, former the new Guinness Open Gate Brewery and
Chief Marketing Officer at Heineken Barrel House in Maryland, Diageo has the
USA, had been tapped to be Diageo Beer Co. perfect opportunity to showcase beers like
USA’s next president, the industry consensus Guinness Blonde and experimental brews
was that the new hire was a homerun. With to American drinkers, who have a reputation
fourteen years of international experience for trying new and bold beers. “The U.S.
in Portugal, the Netherlands, Brazil and is certainly one of the most dynamic and
America, Teles brings a unique skillset to exciting beer markets in the world right now,
a portfolio that has already seen net sales and our whole operation in Maryland is
grow at a considerable clip. In his arsenal geared toward innovation,” explains Teles.
Nuno Teles holding iconic Guinness Gilroy poster are two of the industry’s most trusted brands “Since we have three brewhouses on site
(Guinness and Smirnoff Ice), authentic stories about quality and heritage in Maryland, we really have the liberty to
and consistent programming in both the on and off-premise. try out some interesting stuff, especially
through barrel-aged brewing.”
Heady Times sat down with Teles for an exclusive interview to learn more
about what he sees on the horizon and how he plans to build upon his
brands’ momentum.
“I
’m joining Diageo Beer Co. at an incredible time,” says Teles, who
spent more than a decade working his way up Heineken’s ranks. “Over
the past four years, Diageo has grown considerably, with Diageo Beer
Co. USA net sales growing 4.4% in [the first half of 2018].” But with
all this success, Teles maintains that to continue this growth, his team
“must focus on building momentum in a sustainable way.”
Of course, challenges persist. Especially in today’s
beer market, as we’re seeing more breweries Visitors to the new Guinness Open Gate Brewery and Barrel House
pop up every day. Whereas other brands might can sample experimental brews
see this as a threat, Teles sees opportunity.
“Consumers are looking for great-tasting beer This distinction is important to Teles and
with provenance, heritage and storytelling. Diageo, as they have no plans to brew
Guinness has stood the test of time, as they’ve their world-famous stouts at the Maryland
been brewing great beers for 259 years.” The data location. “All the Guinness stouts that
supports Teles’ claim. While many on-premise Americans have come to
accounts are in the grip of “rotation nation” fever, love will still be brewed
Guinness Draught remains one of the strongest tap handles in the in Dublin.” The new
business, with lasting power and consistency that other brands would, brewery will be home
quite frankly, kill for. to Guinness Blonde, as
well as “some pretty
“The way we view it is, brands don’t stick around for more than two
exciting releases that
centuries without being loved,” says Teles. “We’ve found that people like
you wouldn’t necessarily
to feel connected to the beer they’re drinking. So, when they’re reaching
expect from Guinness.”
for a pint of Guinness, they’re not just getting a beer, they’re also
Guinness Blonde itself
reminded of the roots, heritage and history that come along with it.”
has been an important initiative for Teles
It’s true that when people think of Guinness, most and his team. Whereas some American
think of Guinness Draught. But what even the most drinkers might be unenthusiastic about
ardent beer fan might not know, is that Guinness stouts, and associate Guinness solely with
Draught, as we know it today, was not available until those dark, roasty styles, Guinness Blonde
1959. In the years before Guinness Draught caught creates a new opportunity. With Guinness
fire, the brewers made their name creating many Blonde, retailers can now play off the
different porters and stouts. Innovative craft brewing reliability of the Guinness brand name,
has always been in Guinness’ DNA and Teles believes and sell an American lager style that is
that tapping back into the company’s creative roots is much more recognizable and accessible to
Guinness’ world-famous stouts are
brewed in Ireland one of the ways Diageo stays ahead of the game. beer drinkers on this side of the pond.
2 HeadyTimes v.25 www.kramerbev.com
CoverSTORY
What’s New for Diageo?
With some of the most familiar and
recognizable brands in the industry, Diageo
continues to push the envelope with new
products. Here are just a few of their new and
innovative offerings.
Smirnoff Raspberry Rosé
Spiked Sparkling Seltzer
“We are a leader in hard seltzer and
Smirnoff Flavored Malt Beverages, the segment is absolutely on fire,” says
another cornerstone of Diageo’s portfolio, Nuno Teles. On developing their new
are continuing to dominate a category Raspberry Rosé Spiked Sparkling Seltzer,
that increasingly has a long, bright future. Teles says, “We know from experience
“Smirnoff Ice was one of the originators that people look for flavorful drinks, so
of the [FMB] category and is still growing for the seltzer segment, we will continue
volume and share, as it’s currently the #2 to bring on-trend and innovative flavors.”
FMB brand,” says Teles. Diageo’s strategy
with Smirnoff FMBs remains the same,
bring value to consumers with quality
liquids and a brand they trust. That simple
yet hyper-focused game plan has won
the hearts (and stomachs) of many new Guinness Gilroy Cans
customers. “As we launch new products,
we’ve seen our consumer base expand Guinness’ beloved Gilroy cans will
and become more diverse, which is return this fall. This year’s 14.9 oz
exciting. We’ve evolved to a more even cans, adorned with a celebration of
split between male and female drinkers, Guinness’ rich history, will feature
and with seltzers, we’re attracting new ostrich artwork from the 1930s.
consumers who may be focused on
being mindful of things like calories
and carbs.”
This year Teles and his team launched a
new brand: Smirnoff Ice Smash. With
flavors like Lemon+Lime, Peach+Mango
Harp Redesign
and Screwdriver, these 23.5 oz. cans are
familiar flavor combos dialed up (8% ABV) Diageo’s traditional pale
to wind up for a party or wind down at the lager is getting a brand-new
end of the day. “With such high demand look! The new graphics and
for higher-ABV, single serve cans, we think tasting notes featured on the
Smash has fantastic potential,” says Teles. package are sure to engage
“The can format opens up a new occasion and attract new consumers.
for consumers looking for convenience.”
With renowned brands like Guinness and
Smirnoff, consistent programming and
authentic stories about quality and heritage,
Teles is set to deliver on Diageo Beer Co.’s
high ambitions. “We’re a leader,” says
Teles. “For us, the secret to success is
to continue to do what we’ve done since
1759, which is to make great products and
share our story.”
www.kramerbev.com HeadyTimes v.25 3
BrewerHIGHLIGHT
Jersey Girl Brewing Company
T
HEY’RE NOT ABOUT A GIRL, AND NOT ABOUT BRUCE SPRINGSTEEN
(although a fan). Jersey Girl Brewing Company is about beer and
proudly stands by the sentiment, “Don’t assume they are all the
same. No two Jersey girls are alike, just as no two craft beers are.”
Based in Hackettstown, NJ, Jersey Girl was founded in October 2014
by friends Charles (Chuck) Aaron and Mike Bigger out of their love for
craft beer and the rich beer culture in New Jersey. Four years later,
they’ve grown to become a 15-employee sample room and brewery
with distribution in 21 counties across the state. “It’s a marathon, not
a sprint, as we know there are other beer choices,” says Chuck. “What
we’re trying to do at Jersey Girl is build brands that are memorable, Owner Chuck Aaron behind the bar at the brewey in nearby
Hackettstown, NJ.
refreshing, and enjoyed by consumers.”
Jersey Girl sits within three miles of two other breweries making the area
a destination for out-of-towners who love tasty beer. In their sampling
room, guests can experience a variety of stylistically accurate but
different flavored beers including the brewery’s 4 flagships: Sun Kissed
Citra (5.5% New England Style IPA), Rake Breaker (6.5% New England
Style IPA), MO PILS (4.5% traditional, German-style Pilsner) and their
award-winning King Gambrinus (10% Belgian Tripel).
“We make IPAs more aromatic than
bitter,” claims Chuck. “Very Drinkable.
A Jersey girl (beer) is complex, deep, layered, bitter, sweet, subtle,
People who hate IPAs love ours.” and sophisticated. The brand makes people try it, the beer keeps
them drinking it.
In October, Jersey Girl is excited to rollout
With 12,000 Facebook fans and over 5,000 Instagram followers, the their seasonal, easy-drinking Oktoberfest in
hometown brewery is no stranger to strangers. Big venues such as the cans. They already have 50 barrels ordered
Prudential Center is one place where beer enthusiasts can happily drink and once it’s done, it’s done. Last year they
Jersey Girl beer. Last year they carried Sun Kissed Citra for the first time sold out in two weeks, having brewed a
and due to its wild popularity, they’ll be carrying Jersey Girl’s whole line third of what they plan to do this year.
this coming season. Chuck explains, “Many people know about us and
This local brand is here to stay with no plans
like us, and now we need to make it available. We’re building the brand
to cross state lines any time soon. “We’ve
faster than the distribution. It’s a good problem to have.”
seen strong growth in our home market and
They’ve made the investment on production, brewing beer on a 30-barrel are ready to strategically saturate Central
brewing system in a 4-vessel brewhouse, which allows them to practice and South Jersey,” says Chuck.
repeatability and focus on quality control. A recipe for success, with the
One thing’s for sure, Jersey Girl is ready
promise that when someone drinks a Rake Breaker, for example, they will
to deliver.
drink the same exact beer next time. Located in 10,000 square feet, Jersey
Girl has plenty of room to grow and plans to add their own canning line soon. Available now in all counties!
Jersey Girl Brewing Company • 426 Sand Shore Road, Hackettstown, NJ • www.jerseygirlbrewing.com
4 HeadyTimes v.25 www.kramerbev.com
Off-PremiseSPOTLIGHT
Super Buy-Rite
W
HEN THE BATHENA FAMILY MOVED TO THE COUNTRY FROM
India in 1990, Arjun’s father bought a Buy-Rite store in Toms
River, NJ. Over the years he acquired more stores (25 total)
and eventually bought the franchise in 1997. Seven years later, Arjun’s
brother took over as CEO and today, the Buy-Rite franchise has grown to
include 52 stores throughout the state of New Jersey.
“I consider myself very lucky to be in the position I’m in, having learned
a lot from both my father and brother over the years,” says Arjun
Bathena, Owner/Operator of Hamilton and Hopewell Super Buy-Rite and
Vice President of Buy-Rite Corporation. “One thing they’ve taught me is
to create an excellent in-store experience for our clientele. This is my
main goal.”
After graduating college in 2010, Arjun took over the Hopewell location
full time. He recalls, “We had success over the years and I was looking
for a new challenge.” In 2014 he started looking at neighboring areas for
a second store and decided on the Hamilton location. He took over that
business and property in summer 2015.
Their typical customer drinks local and has a thirst for NJ options. Super
Buy-Rite offers a beer selection at each location that is hand-picked
and tailored to what works best to meet these demands. Untappd has
become a resource to help staff better understand customers’ top rated
beer choices.
At the Hamilton location, Arjun and his team jumped at the opportunity Arjun Bathena, Owner/Operator of Hamilton and Hopewell Super
to serve a large population in a designated craft beer town by installing Buy-Rite and Vice President of Buy-Rite Corporation
55 cooler doors. Customers love the variety they offer, both in the doors
and at the 12 tap growler stations. Hopewell has 41 cooler doors filled In November, Buy-Rite and Super Buy-
with beer. Rite will hold Super Sampling, an annual
charity event started in 2007 to honor
The Hamilton store has adapted an east to west coast layout for
Arjun’s late mother who passed away from
domestic craft beers that includes state logos and names above the
cancer in 2006. There will be over 500
coolers. International beers are grouped in the same fashion. “Product
different wines, beers, and spirits along with
placement always depends on three factors; what we as an organization
excellent food, raffles, and a live band for
believe in for that store, our distributors’ input, and lastly but most
entertainment. “This event allows us to give
importantly, our clienteles’ opinions,” says Arjun.
back to our community and at the same
The horizon is bright for Super Buy-Rite, as they are currently in the time, create a fun night for our friends,
process of building their first store from the ground up, next to the family, and customers to enjoy,” says Arjun.
Hopewell location. They have also just launched an online store. Stay tuned for more details!
Hamilton Super Buy-Rite • 661 Highway 33, Hamilton • https://hamilton.buyrite.wine
Hopewell Super Buy-Rite • 222 Route 31 South, Pennington • https://hopewell.buyrite.wine
www.kramerbev.com HeadyTimes v.25 5
On-PremiseSPOTLIGHT
Chickie’s and Pete’s Marlton
L
OCATION, LOCATION, LOCATION. THIS WAS THE KEY FACTOR FOR
Chickie’s and Pete’s decision to open in Marlton, NJ in March.
Proudly known as the “center of town,” the location on Route 73
has been the ideal spot for local gatherings for years. Today, it proudly
serves crab fries, a variety of cold beer, and the promise of a good time.
Heady Times had the opportunity to check out the new space and speak
with General Manager Alvin Cintron about the evolution of the business
and the exciting features guests can expect when they step foot in
Chickie’s and Pete’s Marlton.
“We are proud of our growth,” said
Heady Times (HT): What do you enjoy most about the business? Pete Ciarrocchi, Chairman and CEO of
Chickie’s & Pete’s. “But we are even
Alvin Cintron (AC): The ability to evolve. As a company we have grown
prouder of the fact we remain a place
so much in the past 10 years. With every step, we have our guests in
for the entire family, for sports fans and
mind. Listening and implementing positive change, while remaining true
for non-sports fans who are just looking
to our roots, is a delicate balance but one that we relish. In my eyes, we
for some great food and fun with their
do it well. Whether it’s craft beer, craft cocktails or menu changes, we
family and friends to gather.”
take pride in growing and adapting to our guests’ tastes and preferences.
HT: What makes Marlton stand out from your other locations?
AC: To begin, our dual video walls. We have two different large format walls
made up of 12, 47" TVs and the other made up of 12, 55" TVs. They alone
can show 24 different events or two (one each) massive screens showing
big events such as Philly sports team playoffs! The other feature would
be our outside patio. We took extra attention in creating a very functional
space that included an outside bar as well as a dining area. There are a
few variations of it at other locations, but this one is our coolest yet, with
an 18 seat, full service bar, several dining areas and an outside fire pit with
lounge seating. Definitely a great hang out spot when weather permits!
HT: How do you decide which beers to bring in?
AC: Myself and my bar manager are the target audience when it comes to Chickie’s and Pete’s
craft. We both dabbled in some brewing and have very strong relationships Fast Facts
with brewers and brewery owners in the area. We offer options. We
aren’t solely craft and we aren’t solely domestic/import. We take pride • Started in 1977 in the
in showcasing rare and local beer, but we also know what has the mass Mayfair section of Northeast
appeal that many of our guests (and sports fans) are looking for. Philadelphia.
HT: What was significant about the job fair you held earlier this
year to staff Chickie’s and Pete’s Marlton?
• The business was started
by Pete’s mom and dad
AC: The job fair was a blast! We met so many fantastic individuals from
(Chickie & Pete!) and then
the area. A lot of lasting impressions still linger in my mind. We hired a
little less than 200 total employees initially, and we continue to look for
passed on to their son Pete.
talent every day. This area offers so much talent and quality individuals.
• Over 2000 employees
It made the process tough, but having to choose from a large pool of
talent is a great problem to have. company-wide.
HT: How do you set yourself apart in an increasingly competitive • The other New Jersey
industry? locations are in Atlantic City,
AC: Our corner bar mentality. Regardless of how much we grow as a Bordentown, Glassboro, and
company, we pride ourselves in elevating our guests’ experience. Whether Egg Harbor Township.
it’s taking time to listen to someone’s story, or just a good, old-fashioned
handshake and a smile, we take pride in making our place your home.
Chickie’s and Pete’s • 25 Route 73, Marlton • www.chickiesandpetes.com
6 HeadyTimes v.25 www.kramerbev.com
NewPRODUCTS
Victoria 32 oz. Bottles Smirnoff Spiked Sparkling Seltzer
The Victoria 32 oz. bottle launched in just a handful Raspberry Rosé
of states in 2017 and it quickly vaulted to the Smirnoff Raspberry Rosé is
No. 4 national new single serve in SKU volume a delicious blend of crisp,
sales even with limited distribution. That kind of refreshing taste and bubbly
early success is just one of many reasons the carbonation. ABV: 4.5%
SKU was launched nationally in March 2018. Package: 12 oz. slim cans
Robust Spanish language media – including a only Availability: Now,
32 oz.-specific TV spot, new radio and social year‑round
media/digital video – unique POS, merchandising
display and graphic templates have all been rolled out
and are available to help support the expansion of the Harp Lager Redesign
Victoria 32 oz. bottle in the Southern New Jersey area. Harp Lager has a new look! The new Harp six and
Even before that type of comprehensive support was 12-pack packaging includes sharp, new graphics and
available, the Victoria 32 oz. bottle was averaging four prominent tasting notes to engage and attract new
cases sold per account (and accelerating) in those initial consumers. Availability: Now, year‑round
states that received the package.
Simply put, great opportunity exists with this package.
Availability: Now, year‑round
Samuel Adams
New England IPA 12 oz. Cans
In addition to 16 oz. cans and draught New
England IPA will soon be available in 12 oz.
cans (six and 12-packs)! New England IPAs
are purposely unfiltered, providing a burst of
fruited hop aroma and luscious mouth feel.
Sam Adams’ version has a delightful, citrusy Sierra Nevada Hop Bullet
hop flavor that isn’t overly bitter, with a clean,
Previously available as a seasonal, Hop
smooth finish that will leave drinkers wanting
Bullet will be available year‑round,
another sip. ABV: 6.8% Availability: Now, year‑round
beginning this fall, in cans and draught.
Hops are the name of the game with
Truly Spiked & Sparkling Rosé a double IPA, but Sierra Nevada knew
they had to take it one step further. With
Truly Spiked & Sparkling is giving drinkers a
Hop Bullet, they used a new technique,
whole new way to rosé! With a hint of the of
hitting the beer with a double-barreled blast
rosé flavor and pink hue you know and love,
of Magnum hops and lupulin dust – pure,
and less sugar than many rosé wines, Truly
concentrated hop flavor – directly in the
Rosé is sparkling, fun and available in a ready-
tank to emphasize the intense pine and citrus flavors of
for-anything slim can. Meant to be enjoyed
classic West Coast hops. ABV: 8% Packages: 12 oz.
all day long – from beach to bar – without
cans and draught Availability: Now, year‑round
sacrificing refreshment, great taste, or your
wellness routine. ABV: 5% Package: 12 oz.
slim cans only Availability: Now, year‑round
Shiner Wicked Juicy
This juicy IPA is wicked in all the right ways.
Pabst Blue Ribbon Easy It’s dry hopped, unfiltered and bursting with
Pabst Blue Ribbon Easy is an easy-to- tropical Citra hops for a bright, juicy kick of
drink, authentic brand that taps into the citrusy flavors. The result is a deliciously full-
needs of the next generation, multi-cultural, bodied brew that’s just waiting to be popped
health-conscious, beer-drinking consumer. open. ABV: 5.7% Package: 12 oz. cans only
ABV: 3.8% Packages: 12 and 16 oz. cans Availability: Now, year‑round
Availability: Now, year‑round
www.kramerbev.com HeadyTimes v.25 7
NewPRODUCTS
Sly Fox Packaging Refresh White Claw Hard Seltzer Mango
Sly Fox Brewing has been at the forefront of White Claw Hard Seltzer’s newest flavor,
technology and innovation starting with their bold Mango, features an exceptionally clean, fresh,
decision to install a canning line in 2006, making ripe mango aroma. The taste has a hint of
them the first craft brewery to adopt cans in the juicy, ripe mango paired with invigorating
Mid-Atlantic region. With an eye to the future carbonation. The finish is crisp and clean.
once again, the Pottstown-based brewery unveiled ABV: 5% Package: 12 oz. cans only
new branding for their entire lineup of core brands Availability: Year‑round,
and seasonal beers, including a modern update beginning in October (not
on their playful “Sly Fox” logo. This bold new look available in Atlantic,
accurately represents what Sly Fox does best: Burlington, Cape May,
telling the outdoor enthusiast’s tale through the Cumberland, Mercer, or
lens of fresh beer. The stylish “Y” in the word Salem counties)
“Sly” depicts a bushy fox tail, emblematic
of the red and gray foxes
indigenous to the wild backwoods
Mike’s Hard
of Pennsylvania, and the words 2/12 Can Variety Pack Refresh
“Brewing Company” reinforce With Summer in the
their reputation as one of the rearview mirror, Mike’s
pioneering leaders of the is taking the time to
craft beer movement. re-design their Flavors of
America package, which
features Lemonade,
Black Cherry, Strawberry
and Peach, to give it more
consistent, less seasonal
Woodchuck Bubbly Rosé look. Mike’s Hard Lemonade is the #1 FMB in the food
channel, and Mike’s Variety Pack cans are delivering
This bubbly, fruit-forward, blush cider is made with profits at retail +36.7% in dollar sales and +31.5%
a blend of red apples delivering a crisp, smooth in volume sales CYTD through June. Availability: Now,
finish. ABV: 6.1% Package: 12 oz. cans only year‑round (not available in Atlantic, Burlington, Cape
Availability: Now, year‑round May, Cumberland, Mercer, or Salem counties)
Woodchuck
Bubbly Pearsecco Owl’s Brew Radler
Inspired by sparkling wine, this dry pear cider Owl’s Brew Radler is 60% beer, 40% organic tea and
is full of bubbles, with a clean, crisp finish. botanicals, sweetened with Agave Nectar. This
ABV: 6.1% Package: 12 oz. vegan product contains ALL
cans only Availability: Now, whole ingredients. No extracts,
year‑round artificial colors or flavorings. The
six pack 12 oz. can variety pack
includes: Wicked Watermelon,
Blondie, and That’s My Jam.
Availability: Now, year‑round
(not available in Burlington or
John Daly’s Half & Half Mercer counties)
John Daly’s Half & Half is a unique blend of
black tea and lemonade flavors. The drink Magic Hat Laughing Stock
was created by professional golfer John Daly
himself. When you’re ready to take it to the Laughing Stock is a big, juicy double IPA
next level, grab a John Daly’s and Grip it & with notes of grapefruit, mango and papaya.
Sip it. ABV: 8% Package: 23.5 oz. cans only ABV: 6.1% Package: 16 oz. cans only
Availability: Now, year‑round Availability: Limited quantities now (not
available in Burlington or Mercer counties)
8 HeadyTimes v.25 www.kramerbev.comSeasonalSELECTIONS
Blue Moon
When Demand Exceeds Supply
Harvest Pumpkin Wheat
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities. Nationally recognized as a seasonal
Breweries only produce a certain amount of their favorite, Harvest Pumpkin Wheat returns
specialty beers and Kramer does all they can to get as with the autumn flavors we’ve all grown
much product as possible. In addition, this publication to love. Crafted with real pumpkin and
harvest spices such as cinnamon,
is compiled months prior to the decision made by the
nutmeg, cloves and allspice, this seasonal
brewery to allocate their products to the wholesaler.
favorite delivers a taste any autumn zealot will enjoy.
Variations in production for some of these limited release
ABV: 5.7% Packages: 12 oz. bottles and draught
offerings will fluctuate, resulting in lower quantities than
Availability: Now
anticipated. If you are interested in something you see
in this publication and it is out of stock when you place
your order, please contact your Kramer Beverage Sales
Leinenkugel’s Oktoberfest
Representative to discuss a similar option. Leinenkugel’s is tapping into their German heritage
with their seasonal Oktoberfest. Honoring six
Kramer Beverage also sends out regular email blasts
generations of German brewing traditions, this
to inform our customers of pricing, as well as new and
Märzen-style beer has a toasted malt flavor and
seasonal offerings. If you are interested in receiving
subtle, spicy hop notes that make it perfect for
these emails, please contact info@kramerbev.com.
celebrating fall. ABV: 5.1% Packages: 12 oz.
bottles and 12 oz. cans Availability: Now
Redd’s Leinenkugel’s
Black Cherry Ale Berry Shandy
Redd’s Black Cherry Ale is back and Harvest more flavor this season with
ripe for the picking. This fan favorite Leinenkugel’s new Berry Shandy. This crowd-
delivers a fruit-forward taste with pleasing flavor delivers up-front, refreshing,
woody tones and finishes quickly with berry sweetness with a subtle citrus finish.
a sweet-tart linger. Enjoy this season’s ABV: 4.2% Packages: 12 oz. bottles and 12
limited pick while you can! ABV: 5% & 24 oz. cans Availability: Now
Packages: 12 oz. bottles and 16 oz.
cans Availability: Now Leinenkugel’s Fall/Winter
Shandy Sampler
Redd’s Wicked Sour Apple
Keep your shandy season going with
This fall, Redd’s is putting a sour twist on the new Leinenkugel’s Shandy Sampler
everyone’s favorite seasonal flavor. Wicked Pack. Each 12-pack features a mix of
Sour Apple is a fruity ale that delivers a mix shandy beers, including: Pomegranate
of juicy, sour apple and woody character, Shandy, Berry Shandy, Orange Shandy
followed by a sweet-tart linger. ABV: 8% and Grapefruit Shandy, delivering flavor,
Packages: 10, 16 and 24 oz. cans refreshment and something for everyone.
Availability: Now Availability: Now
Redd’s Pick More Pack Leinenkugel’s
This season, Redd’s invites consumers to “Pick More” Fall/Winter Explorer Pack
with their new 15-pack can variety. At the same price
as their standard 12-pack, the “Pick More” pack Channel your inner explorer and
offers even more refreshing beer for the perfect price. gear up with the new Leinenkugel’s
The variety includes: Explorer Pack. Each 12-pack features
Apple, Cranberry a mix of sessionable lagers, including:
and Black Cherry, Leinenkugel’s Original, Creamy
guaranteeing even more Dark, Northwoods Lager and – an
flavor for everyone. Explorer Pack exclusive – Red Lager.
Availability: Now Availability: Now
www.kramerbev.com HeadyTimes v.25 9SeasonalSELECTIONS
Terrapin Moo Hoo Samuel Adams Octoberfest
Chocolate Milk Stout In 1810, the Oktoberfest tradition was born
Moo Hoo Chocolate Milk Stout is dark brown when Munich celebrated the Crown Prince’s
in color, with aromas of dark chocolate. Moo wedding with a special beer and 16-day party.
Hoo has a dark roasted malt flavor, with hints Sam Adams’ take on the style blends hearty
of caramel, and chocolate. It is rounded out malts for a deep, smooth flavor with notes
with a sweet, and creamy finish. ABV: 6.0% of caramel that’s perfect for the season,
Packages: 12 oz. cans and draught or whatever you’re celebrating. ABV: 5.3%
Availability: October Packages: 12 oz. bottles, 12 oz. cans and
draught Availability: Now
Yuengling Oktoberfest Samuel Adams Craft Variety
Yuengling Oktoberfest is an homage to Craft drinkers want cans and Sam
the brewery’s German heritage and a Adams delivers in their fall can
true representation of the style. This variety pack. The mix includes
medium-bodied beer serves up a slightly three style that are sure to satisfy:
sweet, toasted character with a blend of Sam ’76, a perfect union of lager
Tettnang and Hallertau hops and mild and ale; Red Lager, a hearty
herbal bitterness that pairs perfectly malt-forward style whose crimson
with traditional German cuisine. Visit color matches the foliage and
Yuengling.com for Oktoberfest recipes! Dunkelweizen, a unique and
ABV: 5.4% Packages: 12 oz. bottles and flavorful, hearty amber wheat beer.
draught Availability: Now Availability: Now
Samuel Adams Beers of Fall
Guinness 200th Anniversary Samuel Adams fall bottle variety has new, bright,
Export Stout clean packaging, which will increase visibility and is
consistent with core seasonal packaging. This seasonal
It’s back! And it will be your last chance to bottle mix includes four exclusive beers and two brand
get your hands on this 200th Anniversary new styles, which will
Stout! Smooth and robust, with a deep appeal to a wide range
roasted character, this stout is brewed of drinkers and seasonal
with black patent malt and inspired by the occasions. Included in this
first Guinness import to America in 1817. variety pack are: Boston
ABV: 6% Package: 12 oz. bottles only Lager, Octoberfest,
Availability: Now Harvest Pumpkin, Black
Lager, Spruce Tip Lager
Guinness Gilroy and Coffee Pale Ale.
Ostrich Cans Availability: Now
More Gilroy imaging is gracing Guinness cans
to continue the celebration of Guinness as a Jack-O Traveler
brewer with rich history. Package: 14.9 oz.
cans only Availability: Now An alluring wheat beer illuminated by the
tastes of fall, Jack-O Traveler strikes a
Guinness Gilroy perfect balance between bright
refreshment and seasonal
Toucan Bottles spice. It’s made with
Guinness brought the Gilroy real pumpkin for a
imaging back to 6-pack delicious, dark-
bottles for consumers hued, shandy-
to collect and enjoy! inspired beer. ABV: 4.4%
Package: 12 oz. bottles only Packages: Draught only
Availability: Now Availability: Now (not
available in Burlington or
Mercer counties)
10 HeadyTimes v.25 www.kramerbev.comSeasonalSELECTIONS
Ballast Point Grunion Pale Ale Ballast Point White Wine
Grunion Pale Ale wasn’t born on a beach, but Barrel Aged Sour Wench
in a backyard. Originating from an employee- After resting in both chardonnay and
only home brew contest, this award-winning sauvignon blanc barrels for over six
hoppy pale ale is named after the tiny local months, Sour Wench emerges with
fish known for late night frolics on shore. aromas of freshly sliced white peach,
A pair of new hop varieties lend strong yet citrus, woody oak tannins and rich
balanced summer melon aromas and herbal vanilla. Within every sip you’ll taste hints
flavors, while a soft caramel malt sweetness of crushed berries and ripe apricots, with
holds it all together. ABV: 5.5% Packages: 12 oz. cans a deliciously buttery smoothness from
and draught Availability: Now the chardonnay barrels, while finishing dry from the
sauvignon blanc on the back. Easy-drinking for a barrel-
Ballast Point aged beer, it’s tart, refreshing and delightfully smooth.
Spruce Tip Sculpin IPA ABV: 7.1% Packages: 12 oz. bottles and draught
Availability: Limited quantities now
Ballast Point’s flagship Sculpin IPA shows
its complexity in this limited-edition
Spruce Tip. For a different twist on their
Ballast Point High West
trademark IPA, they added fresh Oregon Barrel Aged Victory at Sea
spruce tips that contribute a unique Ballast Point partnered with High West
piney, citrus and woody character on Distillery to create a barrel-aged version of
the nose. Plus, their flavor notes of red Victory at Sea, the brewery’s award-winning
berry, lemon and wine grapes perfectly Imperial porter with cold-steeped coffee
complement the hop profile. This is a standout in a and vanilla. From a blend of Victory at
forest of IPAs. ABV: 7% Packages: 12 oz. bottles and Sea aged in High West’s own bourbon
draught Availability: October & rye whiskey oak casks, new layers of
complexity emerge, with notes of soft
Ballast Point caramel and smoky oak over a dark
Pumpkin Down chocolate and roasted almond body.
High West crafts delicious and distinctive
The caramel and toffee
whiskeys to honor the American West, making it the
maltiness of Ballast Point’s
perfect pairing with Ballast Point’s signature San Diego-
Piper Down Scottish Ale is
born porter. ABV: 12% Packages: 12 oz. bottles and
the perfect backdrop for a
draught Availability: Limited quantities in October
boatload of roasted pumpkin.
Just before bottling, a subtle
amount of spice is added Shiner Oktoberfest
to complement, but not
overwhelm, the earthy flavor. With new packaging this year,
ABV: 5.8% Package: Draught Shiner’s classic and festive Märzen-
only Availability: Now style ale uses traditional German
malts for a rich flavor and a dry,
Ballast Point Victory at Sea moderately hoppy finish. ABV: 5.7%
Packages: 12 oz. cans and draught
Victory at Sea is a bold, smooth brew with just the Availability: Now
right amount of sweetness. This robust porter is infused
with vanilla and San Diego’s own Caffe Calabria coffee
beans. The subtle roasted notes and
minimal acidity of the cold brewed
2SP DelcoFest
coffee balances perfectly with From the Aston house of 2SP,
the sweet caramel undertones DelcoFest is a clean and crisp Märzen-
of the malt, creating a winning style lager with a full range of roasty,
combination for your palate. toasty and caramel flavors. ABV: 6.5%
ABV: 10% Packages: 12 oz. Packages: 16 oz. cans and draught
bottles and draught Availability: Now Graphics for the newly designed
Availability: October DelcoFest cans were not available
at the time of print
www.kramerbev.com HeadyTimes v.25 11SeasonalSELECTIONS
Sierra Nevada Oktoberfest Evil Genius Trick or Treat
This year, Sierra Nevada partnered with Bavaria’s Trick or Treat is a full-bodied pumpkin porter
Weihenstephan, the world’s oldest brewery, to brewed with chocolate and spices. This is
create an American take on the classic German not your typical pumpkin beer by any means.
Oktoberfest. A malt backbone is balanced by To create this beer, a rich robust porter is
the subtle hop character in this crisp, clean and brewed and spiced with cinnamon, clove and
drinkable crowd-pleaser. Nothing captures the nutmeg. Then, Evil Genius ups the ante to
spirit of celebration like a beer among friends. make it unique by adding chocolate post
ABV: 6% Packages: 12 oz. bottles and fermentation. Trick or Treat is a spicy, rich
draught Availability: Now and decadent seasonal delight with all the
comfort and warmth needed to survive the
Sierra Nevada chilly and ever-lengthening autumn nights.
Northern Hemisphere Harvest Ale ABV: 7.8% Packages: 12 oz. bottles and
draught Availability: Now
Northern Hemisphere is the beer
that launched the “wet hop” Evil Genius #askingforafriend
craze in America. Brewed
with wet hops plucked #askingforafriend is brewed
straight from the fields in with 2-row barley & malted
Graphics for Northern Hemisphere Harvest Yakima, WA and into Sierra wheat, fermented with Evil
Ale were not available at the time of print Genius’ house ale yeast
Nevada’s brew kettles within
24 hours of growing on the vine, Northern Hemisphere and hopped generously with
does not take shortcuts. Because hops are incredibly Mosaic, Citra and Simcoe.
perishable, using hops “wet,” or un-dried, preserves ABV: 7% Packages: 12 oz.
all of the precious oils and resins for a unique drinking bottles and draught
experience. ABV: 6.7% Packages: 12 oz. bottles and Availability: Now
draught Availability: Limited quantities now
Evil Genius
Sierra Nevada Fall Pack I’ll Have What She’s Having
Fall is a season defined by change, so I’ll Have What She’s Having is an Imperial stout
Sierra loaded this mixed 12-pack made with chocolate and hazelnut. This strong,
to cover whatever the weather dark beer is something only Evil Genius could
may bring. Highlighting a range of come up with – a rich, creamy, over-the-top
flavors including the peppery spice stout with layered flavors of roasted barley,
of rye, citrusy hops and robust molasses, chocolate, caramel and hazelnut.
roasted malt, consider these beers Not too heavy on the palate, and with a
their version of fall foliage. Included surprisingly dry finish, this sturdy yet drinkable
in the variety pack are: Ruthless stout is perfect for the chilly months ahead.
Rye IPA, Torpedo Extra IPA, Vienna Lager ABV: 9.4% Packages: 12 oz. bottles and
and Tumbler Autumn Brown Ale. Availability: Now draught Availability: Now
Sierra Nevada
Narwhal Imperial Stout Sly Fox Oktoberfest
Narwhal Imperial Stout is inspired by the
Ein prosit! This seasonal gem is best
mysterious creature that thrives in the deepest
enjoyed under a humongous tent
fathoms of the frigid Arctic Ocean. Featuring
while you and thousands of your
incredible depth of malt flavor, rich with notes
closest friends sing enthusiastically.
of espresso, baker’s cocoa, roasted grain and
Or anywhere, really. It’s all about the
a light hint of smoke, Narwhal is a massive
gemütlichkeit, baby! ABV: 6.1%
malt-forward monster. Aggressive but refined
Packages: 12 oz. cans and
with a velvety smooth body and decadent finish,
draught Availability: Now
Narwhal will age in the bottle for years to come.
ABV: 10.2% Packages: 12 oz. bottles and draught
Availability: Limited quantities now
12 HeadyTimes v.25 www.kramerbev.comSeasonalSELECTIONS
Harpoon Flannel Friday UFO Leaf Peepin’! Mix Pack
Flannel Friday returns – with a new look! This hoppy Fall is the perfect time for
amber ale is Harpoon’s tribute to the quintessential getting outside! Go on a hike,
season of change. A bright hop aroma from climb that mountain, see the
late hop additions plays with its strong malt leaves change and make sure
backbone. Amber hued and medium-bodied, you take this mix pack with
with hints of citrus and pine, this ale is made you! This autumnal UFO can
for the crisp days (and nights) of fall. Same mix includes: UFO White,
great beer – new, fresh flannel! ABV: 5.7% Pineapple, Raspberry and
Packages: 12 oz. bottles, 12 oz. cans and Pumpkin. Happy leaf peepin’!
draught Availability: Now Availability: Now
Harpoon Octoberfest Jack’s Fireside Hard Cider
Harpoon Octoberfest is rich, flavorful and Subtly spiced with cinnamon, ginger,
malty, balanced by a gentle hop bitterness. In cloves, and vanilla, this hard cider is well
keeping with tradition, it is a Marzen-style balanced with sweet and tart apples. When
beer, brewed with abundant quantities the temperature drops, Fireside is sure
of Munich, chocolate and pale malts. to warm both body and soul. ABV: 5%
Those malts provide a solid, full body and Packages: 12 oz. cans and draught
create the beer’s deep color. This beer Availability: October
is the perfect tribute to fall. ABV: 5.3%
Packages: 12 oz. bottles, 12 oz. cans and
draught Availability: Now Narragansett Fest Märzen Lager
Harpoon Tailgater Mix Pack Based on the Bavarian style beer that Narragansett
produced in the ’60s and ’70s, this elegant,
Fall is loaded with football, concerts, foliage and more Oktoberfest-style Märzen is brewed with the highest
football. These were the occasions Harpoon had in quality German malts and hops. Weyermann’s
mind when they came up Munich malt creates a rich, bready and toasty
with the Tailgater Mix Pack. base, while noble Tettnang hops add a crisp, but
This year’s variety includes: subtle and dry spiced finish. King Gambrinus would
Harpoon IPA, Flannel be proud! ABV: 5.5% Packages: 16 oz. cans and
Friday, Octoberfest, and draught Availability: Now
House Golden. This mix
pairs perfectly with your next
tailgate! Availability: Now Flying Fish OktoberFish
OktoberFish is a tribute to the classic Fest style.
It pours a beautiful amber color, and the savory
malt profile makes this lager easy to enjoy. It’s the
UFO Pumpkin perfect complement to all of the foods of the Fest
Some people say pumpkins are fruit. season. ABV: 6% Packages: 12 oz. bottles and
Others say pumpkins are vegetables. draught Availability: Now
UFO says ... they’re tasty! This fall-spiced
hefeweizen is brewed with pure pumpkin Flying Fish
– a truly delicious fruiveggie! ABV: 5.9% Extended Summer
Packages: 12 oz. bottles, 12 oz. cans
Just when you thought it was over,
and draught Availability: Now
summer weather hangs around, leading
to some of the nicest warm days of the
year. Kick back and sip on this Belgian-
style blonde brewed with juicy peach
and ripened mango. Summer isn’t
over yet. ABV: 7.3% Package: 12 oz.
bottles only Availability: Very limited
quantities now
www.kramerbev.com HeadyTimes v.25 13SeasonalSELECTIONS
Spring House Braaaiins! Great Lakes Oktoberfest
Pumpkin Ale for Zombies Great Lakes’ take on this classic German
This pumpkin ale is brewed with generous amounts style is a celebration of maltiness – packed
of real pumpkin blended into the mash. The subtle, with rustic, autumnal flavors to put a little
fresh pumpkin flavor is enhanced by the addition of a more oomph into your oom-pah-pah. It’s
touch of traditional autumn spices and sweet dough, über smooth, with vibrant malt flavors and
thus creating a beer with an orange-amber color, warm a festive flourish of Noble hops (lederhosen
pumpkin aroma, a bold malt center and a crisp finish. not included). ABV: 6.5% Packages: 12 oz.
This balanced and delectable fall treat is suitable for bottles and draught Availability: Now (not
zombies. ABV: 7.2% Packages: 12 oz. cans and very available in Burlington or Mercer counties)
limited draught Availability: Now (not available in
Burlington or Mercer counties) Great Lakes Nosferatu
Don’t be afraid of things that go hop in the night!
Rich, roasted malt flavors haunt the shadows
of this Imperial red ale’s bitter teeth. Nosferatu
is ruby red in color with a toasty malt body
lurking beneath a stunning hop bite. ABV: 8%
Packages: 12 oz. bottles and draught
Availability: Now (not available in Burlington or
Mercer counties)
Great Lakes
Ohio City Oatmeal Stout
Dark and roasty, yet light and smooth as a fresh
coat of snow, this oatmeal stout will kick your
Saranac Pumpkin Ale cabin fever and inspire you to toss another log
on the fire. ABV: 5.4% Packages: 12 oz.
This pumpkin ale is made with
bottles and draught Availability: October
real pumpkin from a sustainable
(not available in Burlington or
farm. Along with 3000 pounds
Mercer counties)
of pumpkin, Saranac also uses
cinnamon, allspice, cloves and
ginger to spice and flavor this
beauty. It doesn’t get more
authentic than that. ABV: 5.3%
Packages: 12 oz. bottles and
draught Availability: Now
Saranac German Roots Magic Hat Night of the
Variety Pack Living Dead Variety Pack
This year’s Saranac German Roots A gathering of some of Magic Hat’s greatest hits
Variety Pack includes four different jamming with special guests to put on a delicious
beer styles inspired by the performance. Included in this variety pack are: English
brewery’s German heritage: 1888 IPA, Stout, and The Hefeweizen. Availability: Now
Octoberfest, a traditional German (not available in Burlington or Mercer counties)
lager made with German Perle
and Saphir hops; Black Forest, a
German-style Schwarzbier named for
the original homeland of Saranac’s
founder, who emigrated from the Black
Forest region; 1888 Pils, a hoppy take on an American
pilsner and Das Boot, a German-style Vienna lager
brewed with Vienna and Munich malts for a toasty,
nutty, smooth flavor. Availability: Now
14 HeadyTimes v.25 www.kramerbev.comSeasonalSELECTIONS
Heavy Seas TreasureFest Long Trail Harvest
Prosit! It’s time to celebrate the tradition A touch of Vermont maple syrup
of lager. Brewed in the Oktoberfest style, complements toffee and caramel
TreasureFest is an American spin on the classic notes derived from the complex
German style. Brewed with imported German malt profile of this traditional
malt and lavishly hopped with a blend of harvest season release.
German hops in the kettle and dry hopped ABV: 4.4% Packages: 12 oz.
with American hops, this is a fresh look at the bottles and draught
old Oktober stand-by. Put on your silly pants Availability: Now (not available
and hats and raise your stein to TreasureFest! in Burlington or Mercer counties)
ABV: 6% Packages: 12 oz. bottles and
draught Availability: Now (not available in
Burlington or Mercer counties) Long Trail Fall Survival Pack
The Long Trail Fall Survival Pack includes four trail
Heavy Seas Great’er Pumpkin essentials: Long Trail Ale, Green Blaze IPA, Harvest
In the most worthy of pumpkin patches and Ale and variety pack exclusive, Survival Pack IPA, a
during the silence of the midnight hour, the smooth, hazy IPA full of citrus notes. Availability: Now
Great’er Pumpkin raises up and pours a rich (not available in Burlington or Mercer counties)
deep and burnished orange color. Heady
aromas of bourbon, cinnamon, ginger, allspice
and clove linger seductively over the thick,
white head of this tremendous brew. It’s love
at first sip as the full malt body, dominated
by British crystal malt, brown sugar and
pumpkin, slowly washes over your tongue.
Bourbon barrel aging rounds out the flavors
with notes of oak, vanilla and bourbon. This
Imperial pumpkin ale pairs well with crisp
autumn weather, crunchy fallen leaves
and the knowledge that the kids will be
asleep soon, so you can raid their
Halloween candy bags. ABV: 10%
Packages: 12 oz. bottles and
draught Availability: Now
(not available in Burlington or
Mercer counties)
Mike’s Hard Mike’s HARDER Prickly Pear
Tangerine Lemonade Mike’s HARDER limited-edition Prickly Pear
Mike’s Hard Tangerine Lemonade is a beautiful, dark red color, typical of ripe
features a classic mix of tangerine prickly pears, with an aroma that combines
with clementine and mandarin notes prickly pear, bosc pear and citrus. The
and of course, lemonade. The taste is taste is authentic pears, and the finish is
refreshing, juicy and full of citrus flavor. light, refreshing and clean. You don’t want
The combination of fresh tangerines to miss this one – get it before it’s gone!
and lemonade tartness delivers a ABV: 8% Package: 23.5 oz. cans only
nice, clean finish with just the right Availability: October (not
balance of sweetness and citrus. available in Atlantic,
ABV: 5% Package: 11.2 oz. bottles Burlington, Cape May,
only Availability: Now (not available Cumberland, Mercer,
in Atlantic, Burlington, Cape or Salem counties)
May, Cumberland, Mercer, or
Salem counties)
www.kramerbev.com HeadyTimes v.25 15SeasonalSELECTIONS
German Imports Hacker-Pschorr
Original Oktoberfest
Warsteiner Oktoberfest
Joseph Pschorr captured the spirit of the
Celebrate German heritage with this authentic, first Oktoberfest with a rich, full-bodied
German specialty. A truly German import amber lager that has come to be imitated
brewed according to the German Purity Law, around the world. Hacker-Pschorr Original
as are all Warsteiner beers, it’s brewed in Oktoberfest has a nose of black currants
limited quantities, especially for Oktoberfest and earth with a malt-driven flavor, expertly
celebrations. This special edition has a balanced by Hallertau hops. ABV: 5.8%
well-balanced, mild and smooth taste Packages: 11.2 oz. bottles and draught
with a uniquely soft, hoppy aftertaste. So Availability: Now (not available in
bring a bit of Germany with you to your Burlington or Mercer counties)
next Oktoberfest celebration and bring
a Warsteiner Oktoberfest. ABV: 5.9%
Packages: 12 oz. bottles and cans and Paulaner Oktoberfest-Märzen
draught Availability: Now Served at the Original Oktoberfest 200 years
ago, this amber Oktoberfest lager is available
Hofbräuhaus Oktoberfest year‑round in draught due to its popularity, but
This beer is consumed by many at the bottles are available in the fall, the ultimate time
Oktoberfest tent in Munich. A special brew for to enjoy it. This authentic Oktoberfest is full-
a special occasion. Every year bodied with a rich malt flavor and dark toffee
in autumn the world’s greatest notes, revealed by an underlying fruitiness
public festival, the Munich and masterful hop balance. It will instantly
Oktoberfest, lasting 16 days turn your four walls into an Oktoberfest tent!
and visited by over six million ABV: 5.8% Packages: 11.2 oz. bottles
people, takes place. It is the and draught Availability: Draught available
biggest beer festival in the year‑round, bottles now (not available in
world and promotes the best Burlington or Mercer counties)
Bavarian food, entertainment
and beer. In keeping with Paulaner Oktoberfest Wiesn
this tradition, Hofbräuhaus Brewed only once a year in anticipation of the
München uses the experience big festival, Paulaner Oktoberfest Wiesn is the
and knowledge of its brewmasters to pinnacle of German brewing. Deep golden in
create a special seasonal brew, just color, this full-bodied seasonal is wonderfully
for this event. Hofbräu Oktoberfest is mellow with a balanced, harmonious taste
an absolutely natural product, which and a pleasant aroma of hops. ABV: 6%
contains pure water, best quality malt Packages: 11.2 oz. bottles and draught
and exquisite hops. Only the München Availability: Now (not available in Burlington
breweries have the right to supply the or Mercer counties)
Oktoberfest with this unique brew.
ABV: 6.3% Packages: 12 oz. bottles
and cans and draught Availability: Now
16 HeadyTimes v.25 www.kramerbev.comYou can also read
