COLBY BALLAST - Origlio Beverage
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Holiday 2017 | V.21 ORIGLIO BEVERAGE – READING
COLBY
CHANDLER
BALLA ST
POINT
BREWING
Delivering Excellence Seasonals Rethinking Retail New Products Programs
M A G I C H A T B R E W I N G C O M PA N Y | H O L I D A Y S E L E C T I O N S | S H E L F S E T S F O R S I N G L E - S E R V E
Letter toTHE TRADE
It’s the Most Wonderful Time of the Year In This
ISSUE
D
O YOU KNOW WHY THE DAY AFTER THANKSGIVING IS CALLED
Black Friday? The phrase was coined by retailers whose balance
sheet for the year was in the red. So from that day until the end
of the year, retailers hoped sales would improve, getting them out of the
red and into the black.
Delivering the
All of us at Origlio are committed to helping you maximize sales. And there is Taste of Excellence��������������� 1
plenty of time for you to make changes to the layout of your store and rethink
the assortment of products you carry to make these last few months of 2017
the most wonderful time of the year. Cover Story������������������������� 2
OK, I know what you’re thinking. “Thanks for the advice, Dominic. But that’s
easier said than done. There are only so many hours in a day.”
Brewer Highlight����������������� 4
I’m not much of a shopper. And because I have a warehouse full of the best
beers in the world, I’m not a typical consumer either. So I dialed up a friend of
mine, his name is George Ward, who is both a frequent visitor to PA and the Iron Run Beverage��������������� 5
Director of Off-Premise National Accounts for Sam Adams. I asked George a few
questions: What should a busy retailer focus on when trying to make changes?
And, is there any advantage to being a beer-only retailer in our state? Jimmy G’s Railroad House��� 6
Here are a few things George had to say…
• T here are advantages PA retailers can leverage to compete against chains. New Products��������������������� 7
With personalized customer service and a well-organized, easily shoppable
store, independents can absolutely compete. Across the country, chains
tend to offer too much of everything. By offering a good selection of beer Seasonal Selections������������� 8
in a clean, well-organized space, with employees who can help customers
make choices, independents can thrive. Add competitive pricing & a good
location and you have a formula for success. Programs������������������������� 17
•N
ow is the time to think about what you want to sell and how to best
merchandise those items for the holidays. Fewer items are better. That
does not mean variety isn’t important. It just means giving the right kind of Rethinking Retail�������������� 25
focus to big sellers and profitable items/packages. [Check out the shelf set
template on page 25, which will help you curate your product assortment.]
•A
s for selection, focus on what sells (the items that drive profit and
volume for you) and what you know your customers want. Ask your Origlio
representative for the best sellers. Read some local beer publications and
visit local bars to understand what’s hot.
• Brand sets sell more product than style sets. Beer is still a brand-driven category.
The only beer style that drinkers clamor for is IPA, and that is still a limited
audience. Brand sets work. They are easy to shop and easier to merchandise.
•P
ay attention to trends but don’t be a slave to them. A retailer needs to
anticipate what their customers may like, and provide it. This drives loyalty
and customer satisfaction.
I hope George Ward’s suggestions help make the next few months “the most
wonderful time of the year” for your business.
I wish you all a happy holiday season and a successful New Year. All of us
at Origlio Beverage are grateful for your business and we look forward to our ®
continued partnership in 2018.
Sincerely,
Heady Times is published five times a year, courtesy
of Origlio Beverage.
Dominic Origlio
President
DeliveringTHE TASTE OF EXCELLENCE
Find Out More About Origlio – Reading’s Employees
Jaime Rivera
Delivery Service Representative
How long have you been with the company?
16 years.
What areas do you service? Grocery stores in
Lehigh and Northampton Counties.
How do you provide the best service to your
customers? It’s all about trusting the customer
and building a relationship with them.
What do you like to do in your free time? I like
to ride my motorcycle and jet ski and spend time
with my son.
Jed Powell
Senior Director of Sales
How long have you been with the company? 15 years between the
sales and marketing departments.
What does your current position entail? I oversee our [Reading’s]
selling efforts, while working closely with all other departments in our
organization. I also work directly with our marketing personnel and
supplier partners.
What has been the best thing about your job? To be able to work
with amazing, talented people who care about our company and the
quality of service we provide. I also enjoy being a part of the professional
development of our sales staff. We have great people and it’s a pleasure
to work with them every day.
What does it take to ensure your department runs smoothly on a
day-to-day basis? Trust would be number one. Trust that the people
and processes are doing the right things at the right times. We’ve had
some very helpful technological updates lately, but it’s the people that
What do you like to do when you’re
drive the day-to-day decisions and interactions.
not working? I like to stay active and
What is the best piece of work-related advice you’ve ever spend time with my family and friends. I
received? Early in my career, I worked for a manager who believed in also enjoy listening to music and watching
the “Golden Rule” when it comes to business relationships. That advice sports. (Editor’s note: Jed Powell completed
has paved the way for me throughout my tenure. In this relationship- an Ironman Triathlon, which is a 2.4 mile
driven industry, it’s important to realize that we all have our own unique swim, a 112 mile bicycle ride and 26.22
challenges to overcome on a daily basis. mile run, this past July in Lake Placid, NY.)
www.origlio.com HeadyTimes v.21 1
CoverSTORY
Ballast Point: So Much More Than Sculpin
By Lew Bryson
Y
OU MAY THINK OF SAN DIEGO-BASED BALLAST POINT BREWING balanced and culinary way, and they still
as the “Sculpin brewery,” and you’d have good reason. Sculpin – do small-scale, draught-only beers in their
and Grapefruit Sculpin, Pineapple Sculpin, Habanero Sculpin southern California facilities.
and new Unfiltered Sculpin – blew up big in the past three years. People
And Chandler is still brewing beer. He
grabbed it in bottles and cans, drank it on draught, and talked about it all
makes two or three different brews every
the time. People who were brand new to craft beer suddenly thought they
week at Ballast’s ‘R&D’ restaurant in San
knew everything about it. The only thing they really knew was that they
Diego’s Little Italy. The company may have
liked Sculpin. They didn’t know anything about Ballast Point.
been purchased, but it continues to stay
And that makes sense. Sculpin was the breakout beer for Ballast Point, fresh and open to new ideas.
the one that transformed them from a great local brewery to one whose
Beyond Sculpin:
beers were in demand across the country. It’s a great story, and one
you can tell your customers to get them hooked on the big fish – Ballast
The Victory at Sea Series
Point’s entire portfolio. Which brings up the second point: it’s a lot
more than just Sculpin! Ballast Point has
The Ballast Point Story always had a full range of beers, from easy-
Most craft brewers began as homebrewers. But the company that drinking session types like their Bonito
became Ballast Point, has its roots in the homebrewing business. Blonde and Even Keel Session IPA to
The brewery’s founders launched Home Brew Mart, a retail operation IPAs like Sculpin and Manta Ray and big
selling ingredients and equipment to homebrewers. It was a way they beers like Victory At Sea Imperial Porter.
could make money to support their homebrewing “habit”. The store Your approach with the customer could
just celebrated its 25th year in September 2017. The brewery came mirror the brewery’s approach to a new
four years later... and eight years later, in 2004, two Home Brew Mart account: lead with Sculpin, establish the
employees helped their homebrew club win the Club Of The Year award quality of the beer, and then follow up with
in the National Homebrew Competition. beers for different occasions.
Those two employees, Doug Duffield and George Cataulin, brewed gold That’s why a few beers from Ballast Point
medal-winning beers, both in the IPA category, and when they looked at should be of particular interest to you right
each other’s recipes, realized that they were strikingly similar. In 2005, now. One you probably already know: Victory
Ballast Point specialty brewer Colby Chandler worked with them to meld At Sea (VAS) Imperial Porter. This hugely
the two recipes into one beer, one of the very first “juicy” IPAs, where flavorful and light-denying dark beer accents
the fruity notes of Simcoe and Amarillo hops came out over the typically the roasted coffee notes of dark malts with
bitter and piney hops of the West Coast style. Chandler created Sculpin a cold-brewed addition of San Diego’s own
as we know it today. It blew up, and everyone wanted it. Caffè Calabria coffee, and smooths it off with
a hint of vanilla. It’s big, but like all Ballast
Ballast Point 2.0
Point beers, it’s balanced. The brewery
That’s a good story in itself, but there are two very important additional suggests pushing this opaquely black beer
pieces to it. First, it reminds us about what kind of brewery this is. It’s hard at the Winter Solstice, December 21st,
no secret that the folks at Constellation Brands, importers of Corona and the “Darkest Day of the Year.” VAS may not
other Mexican beers, spent big money to acquire Ballast Point. There be on your average customer’s radar, but if
was a willing buyer and willing sellers, who after more than 20 years in they like Sculpin, that’s a great intro to this
the business decided the time was right to move on. huge glass of black thunder.
“Hey, it’s the American dream,” Colby
Chandler reminded an Australian
journalist during a recent trip to the
land down under. “Constellation wants
to get great liquid to consumers. That
helps the industry as a whole. As a
brewer, that’s my goal, too.”
It’s worth reminding your customers
that the brewery hasn’t really
changed. Ballast Point is still
experimenting with flavors, in a very
2 HeadyTimes v.21 www.origlio.com
CoverSTORY
Ballast Point: Selling the Portfolio
Take your customers on a journey through the
Ballast Point lineup. Begin with the Discovery series,
then watch them trade up to the Flagship and
Explorer series.
DISCOVERY
And there are two flavor additions to Anchored by Fathom IPA and Bonito
Victory at Sea this year: Coconut and Blonde, these flavorful, lower ABV,
a Peanut Butter version (you know attractively priced beers will “hook”
there are customers for that one!). These customers on Ballast Point.
are fantastic beers – perfect for rich, • Fathom IPA
celebratory holiday meals, from Halloween
to Valentine’s Day. • Bonito Blonde
• Mango Even Keel Session IPA
The Discovery Series
Sculpin and VAS might be too much for • Longfin Lager
some customers. As in too much flavor • Rotating Seasonals
or maybe just too expensive. That’s why
Ballast Point has a new Discovery series • Ballast Point Variety Pack
that includes beers from 4-6% ABV, with
a more approachable flavor profile and a FLAGSHIP
more affordable price point. These beers
introduce customers to the brewery (or even Signature beers like Sculpin IPA epitomize
to the craft category). There are familiar craft beer at its best. And Ballast Point
brands in the series, like Mango Even aficionados don’t mind spending a bit
Keel, Bonito Blonde, and Longfin Lager, more for high quality brews.
but there’s a new one, too: Fathom IPA. • Sculpin IPA
Fathom is the kind of beer even you might • Grapefruit Sculpin IPA
find yourselves going back to: a solid IPA.
Not a flavored IPA, or a “juicy” IPA, not a • Unfiltered Sculpin IPA
double or a session IPA and not a cloudy • Manta Ray Double IPA
“New England” IPA, Fathom is the kind
of IPA the West Coast brewers built their • Rotating Seasonals
identity on: bitter with a malt backbone, • Sculpin Variety Pack
enveloped in a cloud of citrus and pine
hops aroma. Classic stuff your customers
may have yet to discover. EXPLORER
It’s All About the Beer For those who dare to journey
beyond IPAs, these beers are the
Who owns a brewery should not be more brewery’s most innovative barrel-
important than who makes the beer, and aged and sour offerings.
how it tastes. It’s time to focus on the liquid.
That’s where Ballast Point shines. The brewery • Sour Wench (year-round)
started with people who were all about making Four Rotating Packages
great beer and they still think that way.
They still run the Home Brew Mart and are • Red Velvet Jan-Mar
very much connected to homebrewing. • Watermelon Dorado Apr-Jun
Colby Chandler’s work is proof of that.
• Pumpkin Down Jul-Oct
BTW – Complete with “Tasting Room &
Kitchen”, Ballast Point’s new Daleville, • Victory at Sea Nov-Dec
Virginia brewery lets foodies and beer lovers
experience the San Diego craft beer scene in
the beautiful Blue Ridge Mountains.
www.origlio.com HeadyTimes v.21 3
BrewerHIGHLIGHT
Inspired By The Arts, Magic Hat’s Brewing Innovation
Is At An All Time High
Since it first opened in 1994, the Magic Hat Brewing
Company & Performing Arts Center (its full, given name)
has been a strong supporter of the arts, from brewing
to visual and everywhere in between.
“A
RT IS IN OUR BLOOD,” EXPLAINS MAGIC HAT PRESIDENT MARK
Hegedus. “Everything we do is inspired by the artists in our
brewery and in our community, those who take on the risk of being
judged, who put their energies out there in the world to inspire, inform,
provoke and bring joy.” In 2017, Magic Hat received national recognition
from Americans for the Arts for being one of the top 10 businesses
partnering with the arts in America.
Magic Hat’s newest year‑round beer (and only the brewery’s 6th
year‑round offering) – Taken for Granite (aka TFG) – is a testament to
the creative pioneers at the brewery. First brewed on their 5-barrel pilot
system for their VT-Only series, TFG isn’t just about pleasing palates. It’s
about acknowledging where Magic Hat came from – a groundbreaking
Vermont brewery – and showing where they’re headed – doubling down
on innovation, and not taking for granted their place in the annals of
craft beer.
Magic Hat Head Brewer Chris Rockwood (left) and
Brewery Manager Robert Kuntz
Here are 10 things you should know about the Magic
Hat Brewing Company: 7. Some of the electricity
1. T aken for Granite (aka TFG), Magic Hat’s newest it takes to power their
year‑round beer, will be available in early 2018. It’s a rock brewery comes from
solid IPA with juicy hop notes of grapefruit, orange and a “digester” in their
peach that will mine your every taste bud. backyard. This machine,
created by PurposeEnergy,
s far as Magic Hat knows, their flagship #9 is the only “Not
2. A
takes spent grain and
Quite Pale Ale” in the universe.
wastewater from the brewery and
3. M
agic Hat once brewed a beer with a clove of garlic in every bottle converts it to methane gas, which is then
(and garlic in the boil), called Ale of the Living Dead. It was so bad turned into electricity.
that their local wholesaler sent their pallet back after they tasted it.
8. E
very year, Magic Hat holds the Labels
The beer was then used when placing bets around the brewery; loser
for Libations contest, in which local
had to drink a bomber.
Vermont artists are asked to design a
4. In 2016, Magic Hat released a series of Split 6’ers, 6-packs featuring label for their Art Hop Ale.
two year‑round beers paired with two spin-offs of that beer. Choose
9. M
agic Hat hosts the largest Mardi Gras
Your Hefe was the first, with Circus Boy (American-style hefe) and
celebration in the Northeast. Every year
Zirkus Boy (German-style hefe), followed by A Duet of Nines,
in March, tens of thousands of people
featuring #9 and its hopped up counterpart, Hi9.
visit Burlington and brave the harsh
5. In 2016, the brewery installed a 5-barrel pilot batch system. Beers Vermont winter to watch floats roll down
brewed on this setup are part of Magic Hat’s VT-Only Series. Only Main St. The event benefits the local
20 sixtels of these beers are kegged and they’re only available in food bank.
Vermont. To date, they’ve brewed beers like Fancy Grade (Maple
10. Each beer in Magic Hat’s Humdinger
Doppelbock), Local Rocker (Saison), a Switchel-inspired beer and a
Collection benefits a different Vermont
Rosemary Patersbier.
non-profit. Past beneficiaries include the
agic Hat also installed a new canning line in 2016 that allows
6. M Lake Champlain Committee, VT Cares,
the brewery to offer #9, Circus Boy, TFG and more in 12 and 16 Vermont Foodbank, SEABA and The
ounce cans. UVM Hops Project.
4 HeadyTimes v.21 www.origlio.com
Off-PremiseSPOTLIGHT
Iron Run Beverage
Family owned for nearly 40 years.
C
ONVENIENTLY LOCATED RIGHT OFF OF ROUTE 100,
Interstate 78 and the PA Turnpike, Iron Run Beverage has
served this bustling area of Lehigh County for close to 4
decades. Inside the store, the friendly faces of owners Ed and Judy
Rau, their children & grandchildren can often be found assisting
customers amongst the neatly stacked cases or behind the counter.
You might even be greeted by the store’s unofficial mascot, a Labrador
mix named Aspen, sporting the latest Labatt or Coors t-shirt.
Heady Times (HT): Tell us about the history of your business.
Ed Rau (ER): I was actually looking at newspaper ads to buy a From left to right: Owners Judy and Ed Rau, daughter Amanda Rau,
golf course and I saw a beer distributor for sale, which I ended up employee Tommy Ondush. Front: The Rau’s grandchildren, Ava and
purchasing. Our first location had an apartment above the store and Andrew. Missing from picture: Jenna and Jeff Butterwieck
that’s where my family and I lived. We outgrew that space 22 years
ago and moved to our current location. It was just a single building
back then. About 11 years ago, we added the strip mall onto the
existing building, which offers units for businesses to rent out.
HT: How has your business changed in recent years?
ER: We’ve added coolers, gondolas for single serves and implemented
a new computer system, all in the last few months! There are also so
many more products available and it gets tough to keep up with all of
them. As a distributor owner, our sales reps are vital in keeping us up-to-
date on what’s available.
HT: What has been the biggest challenge you’ve faced and how did
you overcome it?
ER: Probably all the changes the state has made over the last few years.
Somehow you just make it work, it sure wasn’t easy. The computer stuff
is what’s the hardest for me. That’s where our daughters and [son-in-
law] Jeff are fantastic.
Judy Rau (JR): I agree. All the changes to the laws in Pennsylvania
have been difficult. It’s like you’re always in limbo. And it’s been a huge
expense to change the look of our old store, which had a warehouse
feel, to something more inviting for the consumer.
ER: I think we’ve made it pretty shoppable. We widened the aisles
and have shopping carts. Tommy gets a lot of positive feedback on the
changes we’ve made.
HT: What makes you stand out from other retailers in the area?
ER: We have a good selection and a very shoppable store. We offer
great customer service – Tommy loves talking to people. I’ve had people
tell me they like it here because it’s family-run. They enjoy seeing our
daughters at the store on the weekends. We also have a great location
and plenty of parking.
JR: And Aspen!
ER: Yes, Aspen is usually here. Everyone loves her. When we give t-shirts
away during samplings, we always put one on her and she wears it
around the store. The customers love it!
IronRunBeverage.com • 7525 Tilghman St., Allentown, PA • 610-395-2161
www.origlio.com HeadyTimes v.21 5
On-PremiseSPOTLIGHT
Jimmy G’s Railroad House
Jimmy G’s Railroad House is a local pub with staying power.
W
HEN JIM GIUFFRIDA OPENED THE DOORS TO JIMMY G’S
Railroad House 10 years ago, he could have only dreamed of
the success it would become. “I’ve learned a lot in 10 years.
We made mistakes of course, but we did a lot of things right. There’s
a special satisfaction in being part of this place. It’s a local landmark.”
Giuffrida pulled up a bar stool and sat with Heady Times to talk about
Railroad House and his latest business venture.
Heady Times (HT): How did you get started in this business?
Jim Giuffrida (JG): Early retirement from my engineering career at
Carpenter Technology afforded me the opportunity to do something
I always wanted to do – own a bar. Growing up, my mom and dad
owned a neighborhood bar in York, PA, and my extended family owned
several bars, pizza shops and restaurants. My plan was to own a small, Bartender Adam Bucher (left) and owner Jim Giuffrida
neighborhood bar and that’s when I found this building.
HT: It needed a bit of work, didn’t it?
JG: It had been a local hotel/tavern for nearly a century, but was
shuttered for years and fell into disrepair. I thought it was perfect; it was
a block off the main road and it had great ambiance, but it needed so
much work, my dad said I was crazy. The renovations took almost a full
year… I had to gut everything! But if I was going to do it, I wanted to do
it right.
HT: What was the competitive landscape like when you first
opened compared to now?
JG: When we opened there weren’t many sports bars in the area, so
on a Friday night for a long time; we don’t
the anticipation had built up. We opened the first Sunday of the 2007
charge a cover or raise our prices. All of our
football season and actually had to turn people away because we were
drinks are very reasonably priced. Our staff
packed wall to wall. Initially, we spent a lot of money on technology. At
is very friendly, most of them have been
that time, hi-def TVs were still really expensive, but I bought a bunch and
here since we opened. They have great
put them all over this place. I could show up to 11 games at the same
rapport with our customers. That’s hard to
time! It was a great way to get people in the door.
find, but so important.
In recent years, all of the local sports bars have had to step up their
game, especially with big chains moving into this area. In response,
we expanded the inside bar, added the outside deck and doubled the
number of beers we have on tap. Our challenge now is to stay ahead of
the times and on top of the trends to keep bringing people in.
Also, a few years ago I purchased another local bar and restaurant,
Beverly Hills Tavern. It’s much larger than this and has an enormous
outdoor beach bar and seating area, a fine dining restaurant and kitchen
capabilities for small catering services. The combination of the two
locations is very complementary.
HT: What sets Railroad House apart from other retailers in
the area?
JG: We have a pretty deep pub menu and we use the best quality food
we can get. I would rather give up some margin and make it up in
volume. When it comes to food, our wings and shrimp are amazing; they
have been our biggest sellers since day one. We’ve been the hottest spot
RailroadHouse.net • 152 Woodrow Ave., Sinking Spring, PA • 610-678-1177
6 HeadyTimes v.21 www.origlio.com
NewPRODUCTS
Prestige Lager Carlsberg Lager 15 Pack Cans
Prestige is an American-style lager brewed With its golden color and delicate smell of hops and malt,
using the finest ingredients. Utilizing Carlsberg is the quintessential pilsner beer. It is a well-
natural hops, 2-row malt, quality yeast and proportioned bottom-fermented lager beer with a flavor
crystal pure water, the end product is a of hops, grains, pine needles, sorrel and Danish summer
deliciously refreshing, award-winning lager. apples. The bitterness of the hops and the apple-like
ABV: 5.6% Package: 12 oz. bottles only sweetness provide a harmoniously balanced
Availability: Now, year‑round in Lancaster taste. And now, Carlsberg
and Berks Counties Lager is available in 15 packs
of 11.2 oz. cans! ABV: 5%
Availability: Now, year‑round in
Smirnoff Spiked Sparkling Lancaster, Berks, Lehigh and
Seltzer 12 Pack Cube Northampton Counties
The Smirnoff Spiked Sparkling Seltzer 12 Pack has been
redesigned in a new cube pack, which now includes 4 The New Look of PALM
flavors: Orange Mango, Cranberry Lime, Watermelon PALM got a makeover, complete with an updated bottle
and new Berry Lemonade. design! This sleek new look highlights the horses and
All flavors have zero sugar, 1 communicates the beer’s refreshing taste. This follows
gram of carbs, 90 calories and Bavaria’s 20+ million dollar investment in the brewery
are crafted to remove gluten. in Steenhuffel to modernize the facilities. Check out the
Availability: Now, year‑round new look of PALM, available now!
in Lancaster and Berks
Counties
Mike’s HARDER Brand Refresh
New look, same HARDER – the #1 FMB single just
became more awesome! This fall, all of Mike’s HARDER
16 oz. and 23.5 oz. cans got new packaging to go
along with the brand’s new campaign and largest media
spend to date. Changes include: bolder, high energy
graphics that appeal to millennial male consumers, an
Green Flash GFB 19.2 oz. Cans
enhanced flavor callout for shoppability and improved Previously available in 12 oz. bottles and
branding with a larger, diagonal logo to increase on-shelf draught, GFB will soon be available in
visibility. 19.2 oz. single-serve cans as well! What
is GFB? Sometimes, you just want a great
beer. And that’s what GFB is. This blonde
ale is light, refreshing and crushable. GFB
has an approachable flavor with hints of
honey and orange peel complemented by a
mellow malt character. At 4.8%, it is expertly
crafted to enhance any occasion. ABV: 4.8%
Availability: Now, year‑round in Lancaster and
Berks Counties
Ballast Point Fathom IPA
Fathom IPA highlights the brewery’s favorite characteristics of the West Coast IPA style. This crisp
and clean brew features a touch of malt on the surface with an ocean of zesty orange and piney
hops below. The result is a refreshing, easy drinking IPA with just the right amount of depth.
ABV: 6% Package: 12 oz. cans only Availability: Year‑round, beginning in October in Berks,
Lehigh and Northampton Counties
www.origlio.com HeadyTimes v.21 7
NewPRODUCTS SeasonalSELECTIONS
Peak Highball Cider Cocktails
When Demand Exceeds Supply
Highball Cider Cocktails are a tour of superlative
flavor experimentation – fusing crisp and refreshing Many of our craft seasonal and specialty releases are
organic cider with unique craft cocktail treatments available in limited or extremely limited quantities.
heralded by the industry’s most cutting edge Breweries only produce a certain amount of their specialty
bartenders. These cutting edge, organic cider beers and Origlio Beverage does all they can to get as much
cocktails are gluten-free and non GMO. product as possible. In addition, this publication is compiled
months prior to the decision made by the brewery to
Peak Highball allocate their products to the wholesaler. Variations in the
production for some of these limited release offerings will
Ginger Mule fluctuate, resulting in lower quantities than anticipated.
Ginger Mule is a clear nod to the If you are interested in something you see in this
Moscow Mule, with ginger from Peak’s publication and it is out of stock when you place your
friends at Charlie’s Redhouse Farm order, please contact your Origlio Sales Representative to
as the centerpiece. Herbaceous and discuss similar options.
flavorful, Ginger Mule creates the
Origlio also sends a craft email blast, weekly to inform
perfect balance of spice and sweetness.
customers of seasonal offerings that are available to you
ABV: 7% Package: 16 oz. cans only
immediately and ones that will be in stock soon.
Availability: Now, year‑round in
Lancaster, Berks, Lehigh If you are interested in receiving this email please contact
and Northampton Jessica Lawrence at jlawrence@origlio.com with your
Counties email address.
Peak Highball Pilsner Urquell 175th Anniversary
Mint Lime Limited Edition Cans and Tins
Mint Lime draws inspiration from Due to its previous success, Pilsner Urquell is
a finely crafted mojito, with putting their heritage front and center with unique,
its potent blend of lime and collectible cans and tins to commemorate their 175th
mint. It’s bright and aromatic, anniversary as the world’s original golden pilsner.
with a tangy citrus burst that With four tins to choose from, each one holds four
is wildly refreshing. ABV: 7% limited-edition cans featuring designs found in the
Package: 16 oz. cans only brewery’s 175-year-old historical archives. ABV: 4.4%
Availability: Now, year‑round Package: 16 oz. anniversary cans in limited-edition tins
in Lancaster, Berks, Lehigh Availability: Now! in Lancaster and Berks Counties
and Northampton Counties
Peak Highball
Grapefruit Paloma
Grapefruit Paloma features a grapefruit
and lime treatment that crafts a
stellar balance of tart and sweet.
ABV: 7% Package: 16 oz. cans
only Availability: Now, year‑round
in Lancaster, Berks, Lehigh and Blue Moon Pacific Apricot Wheat
Northampton Counties Golden and hazy with a luscious aroma, this
light and refreshing wheat beer has a fresh, ripe
apricot flavor followed by a hint of cardamom
and a malty-sweet finish. ABV: 5.6%
Packages: 12 oz. bottles and draught
Availability: November in
Lancaster, Berks, Lehigh
and Northampton Counties
8 HeadyTimes v.21 www.origlio.comSeasonalSELECTIONS
Miller Lite Steinie Jolly Traveler
This holiday season, Lite reintroduces the Jolly Traveler is a cheerful winter beer inspired
limited edition Steinie bottle (in a display- by the senses of the season. A wheat beer
ready case) to pilsner lovers everywhere. The made with real orange, pomegranate and
original Steinie first debuted in 1975. Toast to holiday spices, this Traveler is a refreshing
a true original. ABV: 4.2% Package: 12 oz. libation for the season of festivity. ABV: 4.4%
bottles only Availability: November in Packages: 12 oz. bottles, 12 oz. cans and
Lancaster and Berks Counties draught Availability: October in Lancaster,
Berks, Lehigh and Northampton Counties
Leinenkugel’s
Snowdrift Vanilla Porter Samuel Adams Winter Lager
Drift into winter with Snowdrift Vanilla Porter, Winter Lager’s rich malt
back by popular demand. A fuller-bodied brew notes and accents of
with hints of cocoa, coffee and caramel cinnamon, ginger and
brought out by roasted malts and aged on orange peel are just the
real vanilla, Snowdrift Vanilla Porter is smooth right companion for
and creamy, making it perfect for warming up decking the halls, the
winter. ABV: 6% Packages: 12 oz. bottles holiday table, your fridge,
and draught Availability: November in your hand… you get
Lancaster and Berks Counties the picture. ABV: 5.6%
Packages: 12 oz. bottles, 12 oz. cans and
Leinenkugel’s draught Availability: November in Berks,
Winter Explorer Pack Lehigh and Northampton Counties
Toast the holidays with four Samuel Adams
beers perfect for the season
in Leinenkugel’s Explorer Pack:
White Christmas
Pomegrante Shandy, Creamy Hazy, crisp and bright,
Dark, Snowdrift Vanilla Porter this unfiltered white ale
and, back for a limited time has a unique and festive
exclusively for this Explorer twist. Its crisp wheat
Pack, Northwoods Lager. character combines with
Originally introduced in 1986, warming holiday spices
Leinenkugel’s Northwoods Lager like cinnamon, nutmeg
quickly became a fan favorite across the and orange peel for a
country. From a blend of four different barley malts and flavorful yet refreshing brew that’s perfect for the
American hops, this balanced American lager has a season. ABV: 5.8% Packages: 12 oz. bottles
smooth flavor and a touch of citrus and floral notes for and draught Availability: November in Berks,
a clean finish. Availability: November in Lancaster and Lehigh and Northampton Counties
Berks Counties
Samuel Adams
Leinenkugel’s Winter Classics
Pomegranate Shandy This year’s Winter Classics variety
Pomegranate Shandy is a refreshing combination pack features: Sam Adams
of flavors that’s perfect for the colder months. Boston Lager, Winter Lager,
Take a sip and taste the juicy, fruity, slightly Old Fezziwig, Oatmeal Stout,
citrus character of a ripe pomegranate, Chocolate Bock and Amber
balanced with the maltiness of traditional Bock. Availability: November in
weiss beer. ABV: 4.2% Packages: 12 oz. Berks, Lehigh and Northampton Counties
bottles, 12 oz. cans and draught
Availability: November in Lancaster and
Berks Counties
www.origlio.com HeadyTimes v.21 9SeasonalSELECTIONS
Ballast Point Victory at Sea Great Lakes
Victory at Sea Imperial Porter is a bold, smooth Christmas Ale
brew with just the right amount of sweetness. Do not open ’til
This robust porter is infused with vanilla and Christmas? Whoever
San Diego’s own Caffè Calabria coffee beans. coined that phrase
The subtle roasted notes and minimal acidity obviously hasn’t tasted Great
of the cold brewed coffee balances perfectly Lakes Christmas Ale’s fresh honey, cinnamon
with the sweet caramel undertones of the and ginger flavors. A Yuletide’s worth
malt, creating a winning combination for your of holiday spices and sweet honey to
palate. ABV: 10% Packages: 12 oz. bottles keep you a-wassailing all season long.
and draught Availability: November in Berks, Great Lakes Christmas Ale pairs well
Lehigh and Northampton Counties with roast duck, spiced desserts and
ugly Christmas sweaters. ABV: 7.5%
Ballast Point Packages: 12 oz. bottles and draught
Peanut Butter Victory at Sea Availability: November in Lancaster,
Berks, Lehigh and Northampton Counties
Peanut Butter Victory at Sea is a nutty version
of the brewery’s popular Imperial Porter.
Ballast Point took their trademark robust Evil Genius Han Shot First
porter brewed with Caffè Calabria coffee and Han Shot First is an
vanilla and added peanut butter, creating American double IPA hopped
another level to this roasty, flavor-forward with Amarillo, Warrior and
beer. ABV: 10% Package: 22 oz. bottles only Falconer’s Flight hops. This is
Availability: November in Berks, Lehigh and Evil Genius’ brightest, most
Northampton Counties intense and aromatic, hoppy
beer to date. American 2-row
Ballast Point barley and British malted oats
Coconut Victory at Sea provide a soft, clean, full-
bodied mouth feel, allowing the hops to steal the show.
Coconut Victory at Sea takes the brewery’s
You will detect big, bold hoppy notes of mango, lemon,
popular Imperial Porter to another place.
fresh cut grass and peach, with almost no bitterness
Sweet, roasted coconut is added to Ballast
whatsoever. ABV: 8.5% Packages: 12 oz. bottles and
Point’s robust porter brewed with Caffè Calabria
draught Availability: November in Lancaster, Berks,
coffee and vanilla, the perfect complement
Lehigh and Northampton Counties
to this beer’s subtle, roasty intensity.
ABV: 10% Package: 22 oz. bottles only
Availability: November in Berks, Lehigh
Evil Genius Santa!! I Know Him!
and Northampton Counties This holiday saison brewed
with rose hips, chamomile,
black currants and dark
Belgian candi syrup is deep,
complex and intriguing.
Great Lakes Blackout Stout A bone-dry, Belgian-style
Bold, rich and dark as a power-less ale, Santa!! I Know Him! is
metropolis, Blackout Stout commemorates sure to seduce you, or the
the infamous 2003 blackout that briefly left one you’re with. Roses, chamomile and currants have
some 55 million people utterly unplugged. long been considered powerful aphrodisiacs, so Evil
Great Lakes’ Russian Imperial stout is Genius decided to combine them with mysterious and
kindled with black malt & roasted barley beguiling Belgian saison yeast. The result is something
and illuminated by flickers of bitter hops. very special and sure to help spice up
ABV: 9% Packages: 12 oz. bottles nights spent at home during the cold
and draught Availability: November winter months. Have you been naughty
in Lancaster, Berks, Lehigh and or nice this year? ABV: 7.2
Northampton Counties Packages: 12 oz. bottles and
draught Availability: December
in Lancaster, Berks, Lehigh and
Northampton Counties
10 HeadyTimes v.21 www.origlio.comSeasonalSELECTIONS
Magic Hat Jam Pak Dogfish Head Liquid Truth Serum
Jam on ’til the break of dawn with Magic Hat’s Jam DFH has been experimenting with tradition-bucking
Pak. This variety 12-pack includes: Single Chair, hop schedules for years. They’ve liberated a new truth
Circus Boy, Heart of Darkness and Blind Faith. by exclusively adding every single hop to this IPA after
Availability: November in Lancaster, Lehigh and the boil is complete. MYTH: IBUs (hop bitterness) can
Northampton Counties only be achieved in the boil. TRUTH: Three different
hop additions, added in the whirlpool, make this
beer truthfully hoppy without being deceptively
bitter. Hazy, golden-orange in color, Liquid Truth
Serum is hop forward with moderate bitterness &
tropical fruit notes and a slight citrus zest finish.
ABV: 6.8% Packages: 12 oz. bottles and draught
Availability: November in Lancaster, Berks,
Lehigh and Northampton Counties
Dogfish Head
Oak-Aged Siracusa Nera
This innovative beer-wine hybrid marries a roasty
Imperial stout with a jammy Syrah wine. It is then
Magic Hat Heart of Darkness aged on American oak. Jet black with a tan head,
Heart of Darkness is a diabolically delicious this full-bodied brew offers notes of dark pitted
stout with a silky, full-bodied mouth feel swirling fruit, coffee and toasted oak with a dry, roasty
around a dreamlike undercurrent of bittersweet finish. ABV: 10% Packages: 12 oz. bottles
chocolate from deep roasted malts. Awaken and draught Availability: Limited quantities
your soul with a rich swirl of creamy black in November in Lancaster, Berks, Lehigh and
rapture. ABV: 5.7% Package: 12 oz. bottles Northampton Counties
only Availability: October in Lancaster,
Lehigh and Northampton Counties Dogfish Head
IPAs for the Holidays
Dogfish Head is celebrating the holidays with an
awesome gift pack! The “To” and “From” gift tag makes
it super festive and adds a personal touch as a gift
for the craft beer drinker who wants to celebrate the
holidays with a hoppy pint. Included in this seasonal
variety are: Sixty One, a marriage of beer-wine hybrids
Mike’s Hard and continually hopped IPAs, Sixty One is DFH’s best-
Blackberry Pear Lemonade selling 60 Minute with Syrah grape must added to
Mike’s newest seasonal, Blackberry Pear, create an IPA with equal parts fruity complexity and
features a classic mix of Bosc pear, blackberries pungent hoppiness; 60 Minute IPA, a continually
and lemonade. Refreshing, juicy and full of hopped East Coast IPA brewed with a slew of great
flavor, the natural, crisp Bosc pear taste comes Northwest hops for a powerful, but balanced, citrusy
through, followed by hints of juicy blackberries hop character; 90 Minute IPA, a continually hopped
and refreshing lemon notes, for a nice, clean Imperial IPA whose powerful malt backbone stands up
finish with just the right to the extreme hopping rate for a pungent, not
balance of sweetness crushing flavor and Indian Brown Dark IPA,
and citrus. ABV: 5% a boisterous brown ale meets well-hopped
Package: 11.2 oz. IPA brewed with aromatic dark
bottles only malt, organic brown sugar
Availability: October and dry-hopped liberally for
in Lancaster, your holiday-drinking pleasure.
Berks, Lehigh and Availability: November in
Northampton Counties Lancaster, Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.21 11SeasonalSELECTIONS
Long Trail Hibernator Shiner Holiday Cheer
A Vermont classic, Hibernator is built to take the This holiday dunkelweizen practically
bite from a cold winter night, with a rich malt unwraps itself with hints of Texas
base highlighted by warming notes of caramel peaches and pecans. Caramelized
and toffee. ABV: 6% Package: 12 oz. bottles malts give it a uniquely rich,
only Availability: November in Lancaster, malt body that’s perfect for
Berks, Lehigh and Northampton Counties the holidays. ABV: 5.4%
Packages: 12 oz.
Long Trail bottles, 12 oz. cans and draught
Winter Survival Pack Availability: October in
Lancaster, Berks, Lehigh
No stand out moment or peak experience is complete and Northampton Counties
without a couple of tasty beers at the end. Long Trail’s
Winter Survival Pack was put together Shiner 777
to fuel your next
adventure. This pack 7 hop varieties, 70 IBUs and 7%
includes: Long Trail alcohol by volume, Shiner’s latest
Ale, Green Blaze Brewer’s Pride small batch brew
IPA, Double Bag is aged with southern oak and
and Flyin Ryan IPA. brewed with Crystal,
Availability: November Cascade, Nugget, Sterling, Mt. Hood, Golding
in Lancaster, and Willamette hops. This golden brew has a
Berks, Lehigh and flavor as big as Texas. ABV: 7% Package: Draught
Northampton Counties only Availability: Now! in Lancaster, Berks, Lehigh
and Northampton Counties
Long Trail
Barrel Aged Unearthed Firestone Walker Mocha Merlin
From the depths of Heaven Hill Kentucky
With an infusion of dark coffee, a dash of
Bourbon barrels emerges a deliciously
cocoa nibs and a touch of seasonal
dark version of Long Trail’s Unearthed
wizardry, the brewery’s Velvet
American stout. Aged for six months on
Merlin oatmeal stout has
oak, time spent on wood unveiled complex
been transformed into Mocha
layers of caramel, oak, vanilla and bourbon.
Merlin – a roasty, chocolaty brew
ABV: 9.6% Packages: 12 oz. bottles and
that will warm your soul on a
draught Availability: Limited quantities in
chilly winter’s eve. ABV: 5.5%
October in Lancaster, Berks, Lehigh and
Packages: 12 oz. cans and
Northampton Counties
draught Availability: October in Lancaster,
Berks, Lehigh and Northampton Counties
Corsendonk Christmas Ale
This rich, dark, joyous brew is perfect for celebrating
Firestone Walker
the holiday season. Its aroma of chocolate malt and XXI Anniversary Ale
spiciness is reminiscent of the wonderful Since Firestone Walker’s founding in 1996,
smells of holiday baking in Mom’s kitchen. they have specialized in the rare art of
Silky smooth on the palate, it’s predominantly brewing beer in oak barrels. In the fall of
malty, with smoky, spicy and citrusy notes 2006, they released a limited edition, oak-
and a long, lingering finish that is slightly aged strong ale called 10 to commemorate
tart and malty. Round and well-balanced, their 10th anniversary. Firestone Walker now
it’s a welcome addition to holiday tables presents XXI, their 12th release in what has
and beyond. ABV: 8.5% Packages: 11.2 become an annual rite at the brewery. XXI
and 25 oz. bottles, draught and gift packs Anniversary Ale is a blend of Velvet Merkin, Parabola,
Availability: November in Lancaster, Berks, Stickee Monkee, Bravo and Helldorado aged in rum
Lehigh and Northampton Counties barrels. ABV: 11.5% Packages: 12 oz. bottles and
draught Availability: Limited quantities in November in
Lancaster, Berks, Lehigh and Northampton Counties
12 HeadyTimes v.21 www.origlio.comSeasonalSELECTIONS
Harpoon Winter Warmer UFO Jingle All the Way
A touch of cinnamon and nutmeg give this This winter adventure mix
full-bodied ale its festive flavor. Fitting for pack delivers flavorful
a season steeped in tradition, this classic refreshment throughout the
winter ale is ready for revelry! ABV: 5.9% season, with UFO White
Packages: 12 oz. bottles, 12 oz. cans and Ale, UFO Raspberry,
draught Availability: November in Berks County UFO Hefeweizen and
UFO Winter Blonde.
Harpoon Cranberry Cider Availability: November in
Berks County
Winter is a time of merriment filled with joyful
gatherings, traditions new and old and the
distinct flavors of the season. Crisp, subtly Rodenbach Foederbier
tart and slightly sweet, Harpoon Cranberry Rodenbach Foederbier is
Cider is brewed with cranberries and freshly 100% two-year-old beer
pressed apples. Its brilliant pinkish-red hue that is blended across
and effervescence make it a festive addition foeders. This is the base
to every winter celebration. ABV: 4.8% beer that is then cut with
Packages: 12 oz. bottles and draught younger beer to make
Availability: November in Berks County Grand Cru. Brewmaster Rudi
Ghequire views this as a ‘technical’ beer that he only
Harpoon Vanilla Bean Porter releases on rare occasion and only in U.S. It’s as raw
A deep chocolate hue complements and authentic as it gets! ABV: 7% Package: Draught
the roasted aroma, delicate sweetness only Availability: Limited quantities in mid-October
and smooth character of this robust in Lancaster, Berks, Lehigh and Northampton
porter. This holiday party pleaser is Counties
perfect for celebrating the season with
friends. ABV: 5% Package: 12 oz. Rodenbach Alexander
bottles only Availability: November in Rodenbach Alexander is a blend of 1/3 young
Berks County and 2/3 two-year-old ale, matured in oak
casks that is macerated with sour cherries.
Harpoon Brewmaster Rudi Ghequire proudly claims
’Tis the Seasonal Winter Mix Rodenbach Alexander is one of the best red
ales with macerated sour cherries he has
This holiday party in a box contains ever produced. ABV: 5.6% Packages: 25 oz.
four Harpoon favorites: IPA, new bottles and draught Availability: Limited
House Golden, the classic Winter quantities in mid-October in Lancaster,
Warmer and the celebratory Vanilla Berks, Lehigh and Northampton Counties
Bean Porter. Winter just got a little
more festive! Availability: November
in Berks County Alpine Pure Hoppiness
Given a score of 100 by Ratebeer.com, Alpine’s double
IPA is mega-hopped in true West Coast style. To make
UFO Winter Blonde this beer, brewers use hops in the boil, more hops in
Whether skiing the snowy trails or enjoying a jovial the hop-back and an absurd amount of dry-hopping to
game night, there’s nothing like capping off every achieve the beer’s signature, cutting-edge “hop bite.”
winter adventure with UFO Winter Resinous, with a pale golden hue and a bright white
Blonde, a delightfully refreshing, beer foam, the aroma presents pine notes
unfiltered wheat beer with a that are dominated by sweet citrus with
touch of vanilla sweetness some perfume-like qualities. The bold
and a subtle coffee aroma. hop character is balanced perfectly by
ABV: 4.9% Packages: 12 oz. the caramel malt sweetness. ABV: 8%
bottles, 12 oz. cans and draught Packages: 12 oz. bottles and draught
Availability: November in Availability: November in Lancaster
Berks County and Berks Counties
www.origlio.com HeadyTimes v.21 13SeasonalSELECTIONS
Woodchuck Winter Chill Saranac 12 Beers of Winter
The chill of winter sends some running for Saranac’s 2017 12 Beers of
the mountains, while others prefer to stay Winter Variety Pack features
cozy in the comfort of the great two returning favorites: 4059
indoors. Whichever way you Porter & Season’s Best
enjoy winter, this cider is Winter Lager and two new
built to get you styles: Big Moose Winter
through. Aged in Ale & Tropical Snow Storm
premium French IPA. Availability: October
and traditional in Lancaster and Berks
American oak, Winter Chill brings Counties
a rich depth of apple flavor with
hints of vanilla and oak throughout. Saranac Caramel Porter
ABV: 5% Packages: 12 oz. bottles
This traditional, dark, English-style porter is
and draught Availability: November
brewed with real caramelized sugar, roasted
in Lancaster and
barley, chocolate and caramel malts for a
Berks Counties
delectable brew that will surely satisfy your
beer tooth. ABV: 5.4% Packages: 12 oz.
bottles and draught Availability: October in
Narragansett Autocrat Lancaster and Berks Counties
Coffee Milk Stout Saranac Big Moose
Now brewed in Pawtucket, RI with new Winter Ale
“modern retro” graphics, Autocrat Coffee
Milk Stout is a collaboration between an The moose is on the loose! This pale amber
iconic Rhode Island beer and the region’s ale, with fresh floral and citrus hop characters
most beloved coffee company, Autocrat… will keep the season bright. ABV: 5.7%
over 100 years of shared local heritage. Packages: 12 oz. bottles and draught
Dark and delicious, Autocrat coffee lends Availability: November in Lancaster and
its profile to bittersweet milk stout. Flavors Berks Counties
of chocolate malt, midnight wheat malt
and rich crystal malt are complemented by milk Spring House
sugar to produce a creamy body and mouth feel. The
mellow flavor is balanced with the perfect touch of
The Martians Kidnap Santa!
hops. ABV: 5.5% Packages: 16 oz. cans and draught The Martians Kidnap Santa! egg nog stout is rich
Availability: November in Lancaster, Berks, Lehigh and creamy with an extra dose of holiday cheer.
and Northampton Counties ABV: 8.3% Packages: 16 oz. cans and draught
Availability: November in Lancaster, Lehigh and
Northampton Counties
2SP Baby Bob Stout
This highly developed
American style takes after its
father, Bob’s Russian Imperial
Stout. Baby Bob is brewed
with generous helpings
of roasty & chocolate
malts and American hops.
ABV: 6% Packages/
Availability: Draught
year‑round, 12 oz. cans in
November in Lancaster,
Berks, Lehigh and
Northampton Counties
14 HeadyTimes v.21 www.origlio.comSeasonalSELECTIONS
Weyerbacher Berry Monks Lagunitas
Berry Monks is a variation on Olde GnarlyWine
Weyerbacher’s classic Belgian Since 1996, Lagunitas Olde GnarlyWine
tripel, Merry Monks, brewed with has satisfied thirst, enhanced pleasure
cranberries, orange peel and and even encouraged romance. The
ginger. This ale is ripe with apple first sip is for thirst, the second one
and pear notes, which blend for pleasure. The third sip is for
nicely with the tartness of the knowing and the fourth for
cranberries, the citrus twist of the pure madness. ABV: 10.8%
orange peel and a touch of ginger. Package: 22 oz. bottles only
It’s great on its own or paired with Availability: November in Lehigh
your favorite holiday dish. ABV: 9.3% Packages: 12 oz. and Northampton Counties
bottles and draught Availability: November in Lehigh
and Northampton Counties Lagunitas
Weyerbacher QUAD Willettized Coffee Stout
This rich and malty
An elegant, dark ale that is rich
Imperial stout is vintage-
with complexity and flavor, QUAD is
ized in Willett whiskey barrels. It’s a
warming and full-bodied, with a malt
chocolaty, coffee-y, smoky, bourbon-y
background and notes of raisin, fig,
beast of a barrel-aged
plum and caramel. ABV: 11.8%
thing. Word. ABV: TBD
Packages: 12 oz. bottles and
Packages: 12 oz. bottles
draught Availability: November in
and draught Availability: November in
Lehigh and Northampton Counties
Lehigh and Northampton Counties
Weyerbacher Double Simcoe Lagunitas Sucks
Back by popular demand for a short time only, Double Seasonal 12 Pack
Simcoe IPA is a full-flavored ale with hints of pineapple
and citrus up front, a good malt backbone in the middle Consumers can bring home Sucks for the
and a clean finish. ABV: 9% Packages: 16 oz. cans holidaze in this seasonal 12 pack, complete
and draught Availability: December in Lehigh and with To/From gift tag. This cereal medley of
Northampton Counties barley, rye, wheat and oats is full of
“complexishness” from the four
grains, then joyously dry-hopped for
that big aroma and resinous flavor. ABV: 8%
Availability: Mid-October in Lehigh and
Northampton Counties
Peak Winter IPA
This New England-style IPA is a hoppy,
cloudy and clean, sessionable IPA.
ABV: 5% Packages: 12 oz. cans
and draught Availability: November
in Lancaster, Berks, Lehigh and
Northampton Counties
www.origlio.com HeadyTimes v.21 15SeasonalSELECTIONS
Flying Fish Heavy Seas Winter Storm
Grand Cru Winter Reserve This winter ale draws on hops from the West
This Belgian-style, strong golden ale showcases Coast and the UK for its pronounced bitterness.
a variety of the ingredients and brewing methods A mix of pale and darker malts gives it its
that help differentiate Flying Fish beers. Grand tawny color and bigger body. True to the style,
Cru is fermented at a higher temperature than Winter Storm has an aroma of nutty malts and
other Flying Fish beers adding an undercurrent earthy hops. ABV: 7.5% Packages: 12 oz.
of fruitiness and clove (although there is no bottles and draught Availability: October in
fruit or spice in the beer). Grand Cru exhibits Berks, Lehigh and Northampton Counties
a complex mouth feel, strong malt flavors, a
spicy hop presence and a soothing alcohol Heavy Seas The Partner
warmth, followed by a clean, dry finish. It Ships Series with MadTree
is excellent with food as well as served by Brewing: Wee Heavy
itself. ABV: 6.9% Package: 12 oz. bottles only
Availability: November in Lancaster, Lehigh and The Partner Ships are bold and unique beers
Northampton Counties brewed at Heavy Seas Beer in Baltimore,
MD. Born on friendship, creativity and a
Flying Fish Exit 17 boundless sense of adventure, The Partner
Ships celebrate the spirit of American craft
This richly complex stout features roasted beer today. This collaboration is a twist on
malts, toffee, dark chocolate, caramel, a classic style. Using golden promise as the
espresso and cocoa. It is then aged for two base malt and a touch of roasted barley,
months in Dad’s Hat rye whiskey barrels. This the brewery looked to Simpson’s double roast
amazing spirit, named Whiskey Advocate’s crystal and Weyermann chocolate rye to add a unique
Craft Whiskey of the Year 2015, infuses touch to this brew. East Kent Golding has a very subtle
rye, oak and vanilla into this one-of-a kind- presence exclusively in this beer. With Burundi Mpanga
beer. ABV: 10% Package: 25 oz. bottles coffee from Deeper Roots in Cincinnati, Ethiopian
only Availability: Limited quantities Harrar coffee from Chesapeake Bay Roasting Co. in
in November in Lancaster, Lehigh and Baltimore and cocoa nibs from Maverick Chocolate in
Northampton Counties Cincinnati, this robust brew is loaded with flavor. It’s
deep mahogany in color, with layers of malt, chocolate
Flying Fish and roasted complexity. ABV: 8.25% Packages: 22 oz.
Exit Series Variety Pack bottles and draught Availability: November in Berks,
Lehigh and Northampton Counties
Don’t miss the final Exit Series Variety Pack from
Flying Fish, featuring the last “Exit” beer they will brew.
Exit 10 is a Trail Mix brown ale, a 7.5% ale made
Heavy Seas 22 Anniversary Ale
with raisins, chocolate and honey. Pork Roll Porter, To celebrate their 22nd anniversary, Heavy Seas
American Trippel and Double IPA will round out the created an exceptionally special, Belgian-style
selection in this mixed pack. Availability: November in tripel aged in Sagamore Spirit Rye Whiskey
Lancaster, Lehigh and Northampton Counties barrels. Goldenrod in color with a dense
head and creamy mouth feel, this robust,
bold brew presents
phenolic flavors of
white pepper and
peach skin from the
warm fermentation,
along with vanilla
and subtle
spiciness from the
Sagamore Spirit rye whiskey
barrel aging. ABV: 10%
Packages: 22 oz. bottles and
draught Availability: December
in Berks, Lehigh and
Northampton Counties
16 HeadyTimes v.21 www.origlio.comPrograms
Ring in the New Year with
the Champagne of Beers
The Champagne of Beers is living up to
its name through a show-stopping holiday
display for the New Year. Retailers have the
opportunity to build their own Champagne
tower out of promotional packaging and top
it with a metal tacker header card featuring
a large High Life bottle. It’s simple. It’s eye-
catching. And above all, it’s classic.
It’s Miller Lite Ugly
Sweater Season
Miller Lite Ugly Sweater season is a true
holiday tradition. And this year, it’s going to
be even merrier! The 2017 Lite Ugly Sweater
collection now includes knit caps, socks and
beverage wraps. Get in the spirit and host
your own Ugly Holiday Sweater Party.
www.origlio.com HeadyTimes v.21 17Programs
Celebrate 100 Years of the
NHL with Molson Canadian
In honor of the NHL Centennial Season,
Molson Canadian is encouraging hockey fans Hamm’s Offbeat Holidays
to “celebrate the Original 6” teams of the NHL
This refreshing beer is making a comeback
with a Molson Canadian in hand. Off-premise,
at retail in a quirky, unconventional way. This
consumers can pick up limited-edition cases
November, Hamm’s is encouraging consumers to
featuring “Original 6” bottle designs of the iconic
Save a Turkey, Drink a Hamm’s and celebrate the
NHL teams in the brand-new 28-pack and
underappreciated, offbeat holidays through the
12-pack, 12 oz. bottles. On-premise, guests can
year. Because we all know Hamm’s tastes better
collect all “Original 6” team glassware, water
than turkey anyway.
bottles and socks. A must-have collection for
every obsessed hockey fan!
Celebrate the Holiday Season with Victoria
Victoria’s activity is bustling this holiday season! The brand is presenting an all new
Spanish language 2017 retail promotion that centers around the headline, “Navidad
a la Mexicana” featuring brand new photography and a refreshed holiday wreath
adorned with lights, poinsettias and authentic Mexican ornaments. A national Spanish
language TV campaign and paid social media across Facebook and Instagram are
also a part of the plan. The holiday season is a special time for making memories
with loved ones – and Victoria helps to make those memories.
18 HeadyTimes v.21 www.origlio.comYou can also read
