THE FSA. ANNUAL REVIEW - 2018_2019 - Football Supporters' Association

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THE FSA. ANNUAL REVIEW - 2018_2019 - Football Supporters' Association
THE FSA.
ANNUAL REVIEW
2018_2019
THE FSA. ANNUAL REVIEW - 2018_2019 - Football Supporters' Association
STRENGTH COMES IN NUMBERS...
            JOIN THE FSA AT THEFSA.ORG.UK

2 | The FSA Annual Review 2018_19
CONTENTS
04.
08.
      ABOUT THE FSA
      TV & THE FA CUP
12.   COMMUNITY OWNED CLUBS
16.   TICKET PRICES
18.   CLUBS IN CRISIS
22.   INTERNATIONAL
24.   AWARDS 2018
26.   AWAY FANS SURVEY
28.   SUPPORTER LIAISON OFFICERS
29.   SUPPORTER ENGAGEMENT
30.   FANS FOR DIVERSITY
34.   STAND UP FOR CHOICE
36.   CASEWORK: FAIRCOP
40.   NON-LEAGUE
42.   FSA NETWORKS
44.   EUROPEAN SUPER LEAGUE
46.   #ICYMI

Editor – Michael Brunskill
Editorial team – Liam Thompson, Garreth Cummins

The FSA’s Annual Review 2018-19 has benefited from the contributions of Amanda Jacks, Andy Walsh, Anwar Uddin,
Ashley Brown, Christine Seddon, Dave Pennington, Debs Dilworth, Jane Hughes, Kat Law, Kevin Miles, James Boyes,
Lily Brunskill (and The Crystal Gems), Malcolm Clarke, Maria Horner, Martin Cloake, Matt Walder, Nicola Hudson, Nina
Donkin, Paul Corkrey, Peter Daykin, Richard Irving, Roger Ellis, Tom Greatrex, Vicki Haddock, and many others who
we should have remembered, some of whom probably even deserved a namecheck. Oh, and all at Solution Group
including the work experience kids (even the feral ones). All images via PA Images unless otherwise stated.

                                                                                         The FSA Annual Review 2018_19 | 3
ABOUT THE FSA.
ON THURSDAY 22ND NOVEMBER
SUPPORTERS MET IN CENTRAL
LONDON TO FINALISE THE MERGER
OF THE FOOTBALL SUPPORTERS’
FEDERATION AND SUPPORTERS DIRECT
INTO ONE ORGANISATION - AND THE
FOOTBALL SUPPORTERS’ ASSOCIATION
(FSA) WAS BORN.

THE FSA IS THE NATIONAL,                   League, the EFL, National League,         As secretariat to the All Party
                                           and the FA, as well as a whole host       Parliamentary Football Supporters
DEMOCRATIC, REPRESENTATIVE
                                           of other organisations within football    Group, we have strengthened the voice
BODY FOR SUPPORTERS IN                     such as the Professional Footballers’     of fans within Parliament in
ENGLAND AND WALES.                         Association (PFA).                        recent years.

We are the leading advocates for           Football is for all and we work closely   Our casework helps hundreds of fans
supporter ownership, better fan            with organisations such as Kick It        every year who feel they’ve been
engagement, cheaper ticket prices,         Out and Level Playing Field to ensure     poorly treated by their clubs, stewards,
the choice to stand at the match,          that core belief is happening in the      or police. We give those fans a voice,
protecting fan rights, good governance,    real world. We have supported the         the best possible advice, and even
diversity, and all types of supporter      establishment of scores of BAME and       legal support.
empowerment.                               LGBT fans’ groups over the past few
                                           seasons.                                  We pioneered the concept of Fans’
The breadth of work is huge and                                                      Embassies and have helped fans of
difficult to sum up in a paragraph or      We are founder-members of Football        both the England and Wales men’s
two, so we hope this Annual Review fills   Supporters Europe (FSE) who               national teams at tournaments across
that role in showcasing our work across    represent supporters across the           the planet. We are proud to have
the football season.                       continent and heavily involved in the     replicated this service, for the first time,
                                           organisation, with two members who        at the Women’s World Cup 2019.
As the national organisation we have       sit on FSE’s Committee (Kevin Miles
regular contact with the Premier           and Paul Corkrey).

4 | The FSA Annual Review 2018_19
GET INVOLVED

The FSA is by fans, for fans - we
couldn’t deliver results without
the countless hours invested by
our volunteers across the country,
throughout the leagues. If you
are passionate about one of our
campaigns, lead a fans’ group, or
think you have skills we can put to
use, then get in touch.

                                                 Malcolm Clarke, Chair         Tom Greatrex, Vice chair     Kevin Miles, Chief executive

Malcolm Clarke (Chair, the FSA) -      Tom Greatrex (Vice chair, the FSA) -            Kevin Miles (Chief executive, the
Malcolm is a Stoke City and York       Tom co-founded Fulham Supporters’               FSA) - Kevin was appointed FSA chief
City fan who is one of our two fan     Trust and was chair of Supporters               executive having previously held the
representatives on the FA Council.     Direct. He was a Labour/Co-op MP and            same position at the FSF. He oversees
Malcolm was chair of the FSF           is chief exec of the Nuclear Industry           our staff team, the long-running
throughout its existence and has       Association. Tom is also a fan rep on           England Fans’ Embassy service, and
a big interest in reforming football   the FA Council with special interest in         sits on Kick It Out’s Professional
governance and power structures.       good governance and fan ownership.              Game Guidance Group.

OUR CONSTITUTION                                                                       MISSION STATEMENT:

                                                                                       We are an inclusive, independent,
                                                                                       democratic organisation working with
                                                                                       supporters, governing bodies, leagues
                                                                                       and clubs to drive positive change in
                                                                                       football through supporter engagement
                                                                                       at every level of the game. We nurture
                                                                                       and develop supporter networks at
                                                                                       local, national and international levels,
                                                                                       working with supporters’ trusts, clubs
                                                                                       and individuals to initiate and support
                                                                                       campaigns on issues of concern to
                                                                                       football supporters, encouraging good
                                                                                       governance, supporter representation
                                                                                       on club boards, community-ownership
                                                                                       and sustainable stewardship of football
                                                                                       clubs. A commitment to diversity
                                                                                       underpins all of our activity and we
                                                                                       oppose all forms of discrimination or
                                                                                       violence in relation to football.
You can download our constitution:
www.bit.ly/fsa-constitution

                                                                                           The FSA Annual Review 2018_19 | 5
OUR STRUCTURE

                                                     AGM

                                               CHAIR AND
                                               VICE CHAIR

                             PREMIER                              CHAMPION-
                             LEAGUE                                 SHIP

               ASSOCIATE                                                      INDIVIDUAL
                MEMBER                                                          MEMBER
                 REPS                                                            REPS
                                              NATIONAL
                                               COUNCIL

                    LEAGUE 1                                              NATIONAL
                   & LEAGUE 2                                               GAME

                                        FAN/
                                      COMMUNITY            FANS FOR
                                       OWNED               DIVERSITY
                                        CLUBS

                                                  BOARD

                            FSA Board: Nine members elected by the
                           National Council plus the chair and vice chair

                                    Elected at AGM     Selected by networks

6 | The FSA Annual Review 2018_19
NATIONAL COUNCIL REPRESENTATIVES:
 Chair                            Malcolm Clarke
 Vice chair	Tom Greatrex
 Premier League	Katrina Law (Tottenham Hotspur Supporters’ Trust), Dave Pennington
                                  (Manchester United Supporters’ Trust) and Dave Kelly (The Blue Union).
 Championship	Geoff Bielby (Hull City Supporters’ Trust), Rick Duniec
                                  (Leeds United Supporters’ Trust), and Teddy Bellamy (Millwall Supporters’ Club).
 EFL 1 & EFL 2	Antony Wilkinson (Blackpool Supporters’ Trust) and Roger Ellis (Sky Blue Trust).
 National Game	Rob Street (Billericay Town Supporters Society),
                                  Richard Tomkins (Hereford United), Simon Cope (Scarborough Athletic).
 Supporter-owned clubs	Neil Le Milliere (Exeter City Supporters’ Trust),
                                  Tim Hillyer (Dons Trust), Nick Duckett (FC United of Manchester).
 Fans for Diversity	Chris Paouros (Proud Lilywhites), Malcolm Hirst (Port Vale Supporters’ Club)
                                  and Shin Aujla (Apna Albion).
 Associate organisations	Ally Simcock (Pint of Vale), David Michael (My Old Man Said),
                                  and Dave Tomlinson (Sandbach Travelling Alex).
 Individual representatives	Christine Seddon, Fiona McGee, Kristine Green, Martin O’Hara,
                                  Peter Daykin, and Steve Powell.

Networks are entitled to three elected representatives and the responsibility is with those networks to fill the positions.
See more on FSA networks under Network Engagement. Nine members are elected from the NC to make up the board
alongside the chair and vice chair. The Board: Ally Simcock, Chris Paouros, Dave Pennington, Fiona McGee, Malcolm Clarke,
Martin O’Hara, Peter Daykin, Roger Ellis, Tim Hartley, Tim Hillyer, and Tom Greatrex.

MEMBERSHIP                                  INDIVIDUAL MEMBERSHIP                       All tiers of membership are embedded
                                            Open to all fans.                           in our structure, weighted towards
                                                                                        affiliate members who receive more
                                                                                        positions on our National Council and
THERE ARE THREE CATEGORIES                  AFFILIATE MEMBERSHIP
                                                                                        more votes at the AGM - five per group
                                            For supporters’ groups who fulfil
OF MEMBERSHIP FOR THE FSA                   key criteria relating to constitution,
                                                                                        as opposed to one vote per individual

AND THEY ARE ALL FREE:                      affordability, independence,
                                                                                        member or associate group.

                                            democratic structure, annual
                                                                                        Policy is set primarily at the AGM
                                            accounts and diversity policy.
                                                                                        following democratic processes
JOIN THE FSA:
                                                                                        although the National Council can
WWW.THEFSA.ORG.UK                           ASSOCIATE MEMBERSHIP                        make interim policy if required during
                                            For entities such as regional or non-
                                                                                        the gap between AGMs. While the
                                            democratic supporters’ groups such
                                                                                        networks can set up campaigns they
                                            as atmosphere groups, club-based
                                                                                        can’t unilaterally set policy - that must
                                            fan forums, fanzines, or digitally
                                                                                        be done at the AGM or via the
                                            based collectives.
                                                                                        National Council.

CONTACT:
Email: info@thefsa.org.uk
Phone: 0330 44 000 44
Address: 1 Ashmore Terrace, Stockton Road,
Sunderland, Tyne and Wear, SR2 7DE

                                                                                            The FSA Annual Review 2018_19 | 7
TV
& THE
FA CUP
8 | The FSA Annual Review 2018_19
THIS SEASON’S FA CUP WAS                 traditional Saturday 3pm kick-off time.   “THIS HAS GONE TOO FAR AND IT IS
                                         The remaining 22 games were spread
THE FIRST UNDER A NEW SIX                                                          TAKING AWAY SOME OF THE MAGIC
                                         across the weekend, starting with
YEAR INTERNATIONAL TV DEAL               Tranmere Rovers vs Tottenham on
                                                                                   OF THE FA CUP.
REPORTEDLY WORTH £820M TO                Friday evening and ending up
THE FA - AND ITS EFFECTS BECAME          with Liverpool away to Wolves on          THE FA CUP THIRD ROUND ON
CLEAR IN THE THIRD ROUND.                the Monday night.
                                                                                   SATURDAY AFTERNOON IS ONE OF
                                         TV selections were compounded by
                                                                                   THE ENDURING TRADITIONS OF A
                                         compressed timescales between the         WONDERFUL COMPETITION. TO HAVE
Normally one of the highlights of the
footballing calendar, the third round    draws - for example, Grimsby Town         FEWER THAN A THIRD OF THE 32
was fragmented to meet the needs         fans were unable to get back from         MATCHES KICKING OFF AT 3PM ON
                                         their late-Saturday kick-off against
of broadcasters in various territories                                             SATURDAY IS BOTH EXTRAORDINARY
across the world.                        Crystal Palace. This denied many
                                         Mariners the chance to see their team     AND VERY SAD.”
The headline result was that only        in what could have been the biggest       FSA chair Malcolm Clarke
10 of the 32 ties were played at the     game of their season.

                                                                                     The FSA Annual Review 2018_19 | 9
TV HELL 2018-19
TV: GOING TO GET WORSE
BEFORE IT GETS BETTER
                                            ONE STEP FORWARD,
                                            TWO STEPS BACK
                                                                                       Spurs were initially picked by Sky
                                                                                       Sports to play Manchester City at home
                                                                                       on Sunday 27th October. Tottenham
                                                                                       were unable to fulfil the fixture on this
                                                                                       date due to the build issues and a clash
In recent seasons the relationship          Back in 2017, the big issue with TV was
                                                                                       with an NFL game at Wembley - so the
between match-going fans and TV             the Premier League failing to meet
                                                                                       game was moved to the Monday
has deteriorated significantly - and        its own deadlines on releasing the
                                                                                       night slot.
next season it could get a whole lot        TV fixtures. The Premier League has
worse as the number of televised            committed to giving fans six weeks
                                                                                       However, Sky Sports were unwilling
games is set to increase once more.         notice of changes, but over the 2017-18
                                                                                       to give up the now-vacated TV slot
                                            season, more than half of the division’s
                                                                                       so transferred the Manchester United
Saturday 3pm kick-offs will become          TV fixtures were announced late.
                                                                                       vs Everton game, originally slated for
a rarity for many fans as 200 of the
                                                                                       early-Saturday, into the late-
380 Premier League games will be            Rafts of TV fixtures often came weeks
                                                                                       Sunday slot.
broadcast across the 2019-20 season.        late, leaving fans to gamble on train
                                            tickets and accommodation for away
                                                                                       The move meant that the
                                            games causing supporters to, rightly,
                                                                                       inconvenience that should have been
                                            kick up a fuss. We released numerous
                                                                                       limited to Spurs and Manchester
                                            statements calling on the Premier
                                                                                       City fans left thousands more out of
                                            League to get its act together and
                                                                                       pocket. Manchester United Supporters’
                                            raised the issue with former-chief
                                                                                       Trust (MUST) described Sky Sports’
                                            executive Richard Scudamore directly.
                                                                                       behaviour as “naked commercial
                                                                                       opportunism”.
                                            This season, the situation has improved.
                                            TV selections have been released
                                                                                       MUST pushed the Premier League and
                                            on time for the most part - but
                                                                                       Sky Sports to compensate supporters,
                                            one problem has been replaced by
                                                                                       but the broadcaster was unmoved -
                                            another: the rise of conditional picks.
                                                                                       telling the Trust that the move was a
                                            Broadcasters are now releasing TV
                                                                                       commercial decision to preserve their
Similarly, in the EFL Sky’s new five year   selections on time, but completely
                                                                                       “Super Sunday” brand.
deal allows them to broadcast 138           disregarding them further down the
league matches a season - with the          line and carving up weekends long
                                                                                       “While expressing sympathy for
option to increase that to 158 games in     after the initial selections have
                                                                                       affected supporters however they have
the final two years of the deal.            been made.
                                                                                       sought to shift responsibility for any
                                                                                       compensation to the Premier League
This all adds up to more and more           The first taste of this in the 2018-19
                                                                                       and ultimately to our own club that did
inconvenience for fans trying to plan       season came as a result of the delays
                                                                                       not instigate the fixture change,”
their travel to games - more days           to the construction of Tottenham
                                                                                       MUST said.
off work, more time spent travelling        Hotspur’s new stadium.
through the early hours and more time
away from family and friends.

10 | The FSA Annual Review 2018_19
“THIS REGRETTABLE, BUT SADLY                 MISSING: LAST HOME GAMES                  Similarly, Spurs’ game against

                                             OF THE SEASON
                                                                                       Bournemouth, which was due to be
PREDICTABLE, BUCK PASSING AND
                                                                                       played on the Monday night, was
IMPASSE IGNORES THE VALID CLAIMS                                                       shuffled back to a Saturday kick-off.
OF SUPPORTERS WHO REMAIN                                                               Manchester City against Leicester City,
                                             The penultimate weekend of the season
SIGNIFICANTLY OUT OF POCKET.”                                                          originally picked for an early Saturday
                                             was carved up not once but twice by
                                                                                       kick-off off, was transferred into that
                                             broadcasters who sought to secure
Not to be outdone by Sky, BT Sport                                                     empty Monday night slot.
                                             the most lucrative fixtures possible -
also got in on the conditional picks
                                             regardless of the impact it would have
show by somehow putting fans of four                                                   Ray from Man City Fan TV said:
                                             on fans looking to see their teams at
Premier League clubs out with their                                                    “Two weeks notice is absolutely
                                             home for the final time.
selections around the League Cup final                                                 scandalous.”
weekend. The broadcaster inexplicably
                                             With Liverpool and Tottenham Hotspur
chose Manchester City as it’s number
                                             proceeding to the semi-finals of the
one pick for the mid-week games 48                                                     “THIS GOES BEYOND WHO YOU
                                             Champions League, Sky Sports decided
hours after the final (despite City being
                                             to change their original selections       SUPPORT, IT GOES BEYOND THE TRIBAL
9-0 up on aggregate in the semi-final
                                             made for the penultimate game of the      NATURE OF FOOTBALL, WE SHOULD ALL
at the time).
                                             season. Liverpool’s trip to St James’     BE STANDING TOGETHER BECAUSE IT’S
                                             Park to play Newcastle United, chosen
City predictably went through to the                                                   RIDICULOUS. THE PREMIER LEAGUE
                                             for a Sunday 4pm kick-off on May 5th
final but rather than lose the TV game
                                             existed in limbo for a few weeks before   SHOULD NOT BE PUNISHING OTHER
to their own short-sightedness, BT
                                             ending up as a Saturday 7.45pm            FANS BY FORCING THEM TO BUY NEW
Sport simply brought in other teams
off the bench to fill the slot vacated
                                             kick-off.                                 FLIGHTS, NEW HOTEL BOOKINGS, OR
by Manchester City’s League Cup final                                                  GETTING MORE TIME OFF WORK.”
clash - Burnley, Crystal Palace, Leicester
City and Newcastle United fans were
the victims - bringing their games
forward with just four weeks notice.

                                                                                         The FSA Annual Review 2018_19 | 11
COMMUNITY-O
SINCE 2000 SUPPORTERS DIRECT
HAVE BEEN INSTRUMENTAL IN
BRINGING DOZENS OF FOOTBALL
CLUBS INTO COMMUNITY
                                     SUCCESS STORIES

                                     Community-owned clubs were led
                                     this season by title winners City of
                                                                               Tonbridge Angels navigated their way
                                                                               through Isthmian Premier League play-
                                                                               off matches against Haringey Borough,
                                                                               Merstham, and Metropolitan Police
                                                                               to elevate themselves to the National

OWNERSHIP THROUGHOUT                 Liverpool FC, who won promotion
                                                                               League South next season. All this
                                                                               came after a fourth place finish some
ENGLAND AND WALES. THE               to the Northern Premier League
                                                                               23 points behind champions
FSA’S RICHARD IRVING GIVES           North West Division. They were run
                                                                               Dorking Wanderers.
                                     incredibly close by Bootle FC who
US A RUNDOWN ON HOW OUR
                                     managed a superb winning streak of
COMMUNITY-OWNED CLUBS                20 consecutive games to finish just two
                                                                               Club chair Dave Netherstreet told us:
                                                                               “It is great for all the people who have
FARED IN 2018-19.                    points behind.
                                                                               supported the club over the years and
                                                                               who have helped the club through
                                     Unfortunately for City of Liverpool
                                                                               some of the really tricky moments of
                                     FC they couldn’t make it a league and
                                                                               the last five years.
                                     cup double as they were defeated by
                                     fellow community-owned club 1874
                                     Northwich in the League Cup final.
                                                                               “IT IS HOPED THAT THE PROMOTION
                                                                               AND THE COVERAGE PROVIDED BY BT
                                                                               SPORT OF THE NATIONAL LEAGUE WILL
                                                                               PROVIDE THE NECESSARY BOOST FOR
                                                                               THE COMMUNITY TO GET BEHIND US
                                                                               AND HOPEFULLY PUSH ON.”

                                                           (CC) James Boyes

12 | The FSA Annual Review 2018_19
OWNED CLUBS
 THE EFL

 OUR HIGHEST RANKED CLUB,
 WYCOMBE WANDERERS, IN THEIR
                                     A run of just one defeat in their final 12
                                     games secured their safety in a season
                                     also made memorable by a superb 4-2
                                     win over West Ham United in the FA
                                     Cup fourth round before eventually
                                     being knocked out by Millwall. With
                                                                                  minute winner at the national stadium.
                                                                                  Their season had many other highlights
                                                                                  as, once again, they beat higher level
                                                                                  opposition in the FA Cup, defeating
                                                                                  Premier League Leicester City and
                                                                                  Championship side Middlesbrough
 FIRST SEASON BACK IN LEAGUE ONE,    just one more season to go before their      before finally succumbing to

 FINISHED IN 17TH PLACE. IN THE      move to a new ground back at Plough          Manchester City at Rodney Parade in
                                     Lane in Wimbledon these are exciting         the fifth round, despite holding the
 SAME DIVISION AFC WIMBLEDON
                                     times for the club.                          Premier League champions until the
 FACED AN UPHILL STRUGGLE TO AVOID                                                51st minute.
 RELEGATION BACK TO LEAGUE TWO,      In League Two, Exeter City were in

 HAVING SPENT MUCH OF THE EARLY      with a chance of reaching the play-offs
                                     with just a handful of games to go, but
 PART OF THE YEAR IN THE
                                     a poor run of two wins in eight games
 RELEGATION ZONE.                    put paid to their hopes.

                                     Following a solid 2017-18 season,
                                     Newport County put together an
                                     astonishing campaign that led them to
                                     Wembley and a League Two play-off
                                     final against Tranmere Rovers which,
                                     ultimately, saw them defeated by a last-

                                                                                                             (CC) James Boyes

                                                                                    The FSA Annual Review 2018_19 | 13
play-offs only to be defeated in the      in a division containing Manchester
NON-LEAGUE                                 qualifying round by Wealdstone in         United, Tottenham Hotspur, and
                                           front of more than 2,200 fans at          Crystal Palace.
                                           Twerton Park.
In the National League, Wrexham will
                                                                                     In the Isthmian League North, at Step
have to spend at least another year
                                           In the Southern League Premier            Four, Grays Athletic improved on their
outside the EFL as the strength in the
                                           Division South, Merthyr Town,             16th place finish last season by finishing
league of Leyton Orient and Salford
                                           Dorchester Town, and Hendon all           seventh, despite still ground sharing
City prevailed, and the club fell to
                                           finished in mid-table, whilst in the      at Aveley. They will look to push for
defeat at the hands of Eastleigh in
                                           Southern League Premier Division          promotion back up to Step Three
the play-offs.
                                           Central, AFC Rushden and Diamonds         next season.
                                           and Banbury United finished in
Near neighbours Chester finished three
                                           ninth and 17th places respectively.       Scarborough Athletic’s hopes of
points short of the National League
                                           At the same level in the Isthmian         reaching the Northern Premier Division
North play-offs while Darlington, in
                                           Premier Division, Enfield Town and        play-offs were dashed with just one
their first year back in the division,
                                           Lewes couldn’t reach the heady heights    game to go following eight league
finished a creditable 16th.
                                           of Tonbridge Angels but finished in       defeats since New Year’s Day. The club
                                           10th and 11th places respectively, the    ended their first season at the new level
Unfortunately, after four seasons in the
                                           latter in their first season back at      with an eighth place finish. Boro also
National League North, FC United of
                                           Step Three.                               reached the North Riding Senior Cup
Manchester were relegated back to the
                                                                                     final for the second successive year,
Northern Premier League.
                                           A special mention should also be          beating Marske United 3-2 on penalties
                                           made of the Lewes Women’s team,           after a 2-2 draw at Middlesbrough’s
Our representatives in the National
                                           who in their own first season in the FA   Riverside Stadium.
League South, Bath City, reached the
                                           Women’s Championship finished ninth

14 | The FSA Annual Review 2018_19
COMMUNITY-
                                           OWNED
                        (CC) James Boyes

Our other Northern Premier League
                                           CLUBS
                                           Fisher were another of our teams to      In their first season of competition,
clubs, Hyde United and Bamber              steadily improve and finish third in     Clapton Community Football Club
Bridge, finished in 10th and 16th places   the Southern Counties League East        took the Middlesex County Football
respectively, with Hyde attracting a       Division, while our two remaining Step   League Division 1 (Central and East)
crowd of nearly 800 for their final day    Five clubs, Peacehaven and Telscombe     title pipping Stonewall FC by one point
clash against Stalybridge Celtic.          in the Southern Combination Premier      and gaining promotion in front of 1,200
                                           and Saffron Walden Town in the Essex     fans. A league and league cup double
Our two teams in the Northern Premier      Senior League finished tenth and         follows an incredibly successful year
League First Division West, Runcorn        fourth respectively.                     which, amongst many other things in
Linnets and Prescot Cables, both                                                    their community, saw them sell more
missed out on the play-offs, finishing     At Step Six, AFC Liverpool finished      than 12,000 of their famous second
in sixth and seventh place – with the      third in the North West Counties First   strip shirts to owners across the world.
former missing out on goal difference      Division North, Hinckley AFC 16th in     Finally, in the Welsh Football League,
to Ramsbottom United. In the Southern      the Midland League First Division. In    Ton Pentre endured a difficult season
League Division One Central Kempston       the Wessex League Premier Division,      finishing bottom of Division One.
Rovers finished 13th.                      Newport (IOW) finished sixth,
                                           Wythenshawe Amateurs took fourth         Here’s hoping for a successful 2019-
At Step Five, City of Liverpool aside,     place in the North West Counties         2020 season for all our clubs!
our other three teams in the North         League Division One South, and
West Counties Premier Division             Newark Town achieved ninth place         Design Note
endured mixed fortunes. Congleton          in the Central Midlands League.
Town were some way behind City of
Liverpool in third, 1874 Northwich
finished 10th, but did win the League
Cup, and Litherland REMYCA
finished 15th.

                                                                                      The FSA Annual Review 2018_19 | 15
FA CUP TICKET PRICES

THE FA AGREED A REDUCTION IN             The FA’s decision to reduce the ticket      Last season, the FA was criticised for
                                         prices followed concerted lobbying          introducing inflation-busting price hikes
TICKET PRICES FOR 3,000 TICKETS AT
                                         and discussions with supporters, led        without consulting supporters – the
THIS YEAR’S FA CUP FINAL FOLLOWING       by supporter organisations around           FA responded by meeting fans and
LOBBYING EFFORTS BY SUPPORTER            the country and our supporter               increasing the concessionary saving on
REPRESENTATIVES – BUT MANY               representatives on the FA Council.          the most expensive tickets (from £10 to

FANS REMAIN UNHAPPY WITH THIS                                                        £25) and committed to not increasing
                                         Tom Greatrex, our FA Council supporter      the price of semi-final and final tickets
SEASON’S PRICING.                        representative said: “Fans have             beyond the rate of inflation until 2022
                                         rightfully raised concerns about the        at the earliest.
1,500 tickets in the lower band behind
                                         ticket prices we’ve seen at Wembley
both goals (3,000 total) at Wembley
                                         for the semi-finals and finals – some       Tom said: “While this is a step in the
Stadium were reduced from £115 to
                                         of the highest for national cup finals in   right direction, we feel the FA could go
£70, a total saving for supporters in
                                         European football.                          further in making the Wembley fixtures
those areas of around £135,000.
                                                                                     more affordable for match-going fans.

Fans are still unhappy with the high
                                                                                     “Supporters are integral to the success
costs of attending the Wembley           “THE FA NEEDS TO
                                                                                     of the competition – a competition
fixtures – particularly the thousands    REMEMBER THAT WITHOUT                       which the FA markets on its tradition,
paying in excess of £100. Manchester
                                         DEDICATED SUPPORTERS FILLING                authenticity and atmosphere.”
City’s 1894 Group said: “This year’s
                                         WEMBLEY FOR THE CUP FINAL IT
final prices have been dressed up as
                                                                                     Alongside supporter organisations
price freezes whereas in reality they    WOULDN’T BE THE HIGHLIGHT OF
                                                                                     at club level, the FSA will continue
are massively out of step with the       THE FOOTBALLING CALENDAR THAT               to push the FA for a fundamental
cup final prices in other major          WE KNOW AND LOVE.”                          review of ticket pricing at the FA Cup’s
European countries.
                                                                                     Wembley fixtures, as well as other
                                                                                     issues impacting the competition this
“How many true fans who have been
                                                                                     season – such as kick-off times, travel
going for decades have had to miss out
                                                                                     difficulties and disruption caused by
because of the prices? Once you price
                                                                                     broadcasting selections.
traditional fans out, who will
replace them?”

16 | The FSA Annual Review 2018_19
MORE TO DO
BACK IN FEBRUARY IT WAS                    EFL AWAY PRICES UNDER                      EUROPEAN PRICES: FANS
CONFIRMED THAT THE POPULAR AND             THE MICROSCOPE                             CAUGHT IN THE CROSSFIRE
SUCCESSFUL £30 AWAY TICKET PRICE
CAP IN THE PREMIER LEAGUE WOULD
                                           Beyond the success of the £30 price        You may have noticed some English
RUN FOR ANOTHER THREE SEASONS.
                                           cap in the Premier League, ticket prices   teams did very well in European
                                           remain a thorny issue in the EFL.          competitions this season, but that
The current competition-wide cap
                                                                                      success has made for some (very)
was introduced at the start of the
                                           With other leagues such as France’s        expensive seasons for fans following
2016-17 season, following sustained
                                           Ligue 1 also introducing competition-      their teams.
campaigning by supporters across the
                                           wide price caps for away tickets (€10)
country led by the then-FSF under the
                                           the EFL Championship has suddenly          Too many big clubs in Europe charge
“Twenty’s Plenty” banner.
                                           become one of the most expensive           visiting supporters far too much.
                                           places in the world to be an away fan.     Barcelona were one of the main
Since its introduction three years ago,
                                                                                      offenders this year, charging Liverpool
the £30 cap on away prices in the
                                                                                      and Manchester United fans €119 to
Premier League has saved millions of
                                                                                      see their teams from the top tier of
pounds for away fans.
                                                                                      Camp Nou.

FSA chief executive Kevin Miles said:
                                                                                      Both clubs stepped in to subsidise
“We have always argued that away
                                                                                      the price, and said they would be
supporter attendance needs to be
                                                                                      charging Barcelona fans more to make
encouraged if the atmosphere and
                                                                                      up the difference in the return legs -
spectacle of a live football match is to
                                                                                      something we’ve been describing as
be sustained.
                                                                                      “revenge pricing”.
                                           According to analysis by journalist
                                           Dubas Fischer published this year,         Liverpool’s Spirit of Shankly group
“WE STILL BELIEVE MORE CAN BE              80% of Championship matches had            said: “Success comes with expense, but
DONE AND WE CALL ON THE PREMIER            standard, advanced, adult tickets priced   that does not have to mean extortion
                                           at £30 or less - with 77 fixtures coming   – Barcelona’s pricing structure for this
LEAGUE TO LOOK AT WAYS TO
                                           in above that.                             stage of the Champions League is an
FURTHER REDUCE CONCESSIONARY                                                          elitist joke.”
TICKET COSTS AND SUBSIDISE FANS’           The average cost of an away ticket
TRAVEL COSTS WHEN GAMES ARE                in the division stands at £27.04. The

MOVED FOR TV.”                             worst offenders included Leeds United,
                                           who charged visiting fans an average
                                           of £37.82 per ticket; Birmingham,
                                           meanwhile, charged £19.12.

                                                                                      We continue to lobby UEFA on
                                                                                      such extreme price gouging and the
                                                                                      pressure is beginning to tell - president
                                                                                      Aleksander Čeferin conceded earlier
                                                                                      this year they would have to consider
                                                                                      competition-wide price caps.

                                                                                        The FSA Annual Review 2018_19 | 17
CLUBS IN
CRISIS
There’s no set definition of a club in
crisis but fans know it when they see
it - if it looks like a duck, swims like a
                                             We see an unscrupulous owner running
                                             our beloved club into the ground. The
                                             law sees a business owner making his
                                                                                          The problem is tightening up rules
                                                                                          which are written by owners with a
                                                                                          vested interest. The EFL sees itself
duck, and quacks like a duck, then it        or her own decisions about their own         primarily as a members club not
probably is a duck.                          investment and won’t intervene, as long      a regulator.
                                             as they follow the laws of the land and
Clubs with an endless stream of unpaid       pay tax.                                     Meanwhile the FA has never fully
creditors and fall outs with HMRC.                                                        grasped its own role as regulator,
Owners who react to fan protests with        The Conservative Party sees itself as        instead shifting its focus to the
self-defeating threats. Media calls for      the party of business so there’s been        national teams, disciplinary issues, and
FA action. Player wages going unpaid.        no legislative movement and the past         grassroots administrative matters.
                                             few years have hardly been ideal terrain
Even within a club’s own fanbase not         for that anyway, given the enormous          WHAT THE FA NEEDS TO DO
every single supporter will comfortably      focus on Brexit.
accept the label but there comes a                                                        Our proposals to the FA rest on
point when everybody knows, including        THE EFL                                      two key principles. Firstly, that the
the football authorities.                                                                 significance of football clubs is properly
                                             The EFL has in recent years prided           recognised. These are not just ordinary
The easy part is identifying the clubs in    itself on how few administrations have       businesses, whatever the law might say,
crisis and analysing their problems but      actually occurred, although that has         and if you are involved in the football
the tricky bit is finding ways to fix        changed now with Bolton Wanderers            industry you must recognise that.
the problem.                                 going into administration.
                                                                                          Clubs are cultural commodities, the
As supporters we see football clubs          Of course the scarcity of clubs in           biggest expression of community
for the uniquely special entities they       administration was hardly consolation        identity in our country, with loyalty built
are: history, importance to the local        to supporters of Blackpool, Charlton         up over generations. They should be
community, decades spent going to            Athletic, Coventry City, Hull City, Leyton   afforded levels of protection in keeping
games with friends and family or             Orient, Morecambe, or others who have        with listed buildings or conservation
taking your own kids.                        all fallen out with owners at various        areas. It is not appropriate to treat
                                             points in recent seasons.                    them as if they were supermarket or
But legally they are businesses and                                                       mobile provider.
they exist within the laws of the land.

18 | The FSA Annual Review 2018_19
Secondly, massive conflicts of interest   The Code of Practice on the                If our proposals are put into force and
exist within the game and they must       Stewardship of Football Clubs would        implemented there’d be a significant
be removed. The Premier League, EFL,      set out new guidance for clubs (and        reduction in the number of clubs
and National League are effectively       owners) on a range of issues which         in crisis. Without real action the
member bodies for football clubs and      have caused problems over the years        supporters of those clubs will
supporters don’t accept that self-        - name changes, playing colours and        continue to suffer.
regulation works.                         badges, stadium location, and
                                          training facilities.                       The damaging actions of a small
Regulatory decisions should be taken                                                 handful of rogue owners overshadows
by people with a suitable level of        Prospective owners should outline          the good work at the majority of clubs
independence, with support from           business plans that demonstrate            and reflects poorly on the game’s
external expertise where needed, to       their capability to run a football club    commitment to good governance.
avoid the conflicts of interest which     sustainably, in accordance with the
currently exist.                          Code of Practice and its requirements      Good owners must stand up, be
                                          to engage with the club’s supporters       counted, and make their case
The FA is the best placed organisation    and other stakeholders.                    alongside supporters. It’s in all of
to do this and should be the                                                         our best interests.
game’s regulator.                         Crucially, proposed owners shouldn’t be
                                          allowed to use shares in a club to raise   FSA ACTION
FA PROPOSALS                              funds to complete their purchase. This
                                          restriction would avoid repetition of

Beneath these core principles we have     recent examples where new ownership        Our proposals presented to a meeting
made a series of proposals to the FA      has seen significant new debt loaded       of the FA Board, a first for a supporters’
including a new Code of Practice on       onto a club, rather than the new owner.    group. The Board welcomed the
the Stewardship of Football Clubs.                                                   proposals and asked us develop a more
                                          Owners should also have to deliver         focussed package to take forward for
While the FA, Premier League, EFL,        a bond to the FA which the owner           implementation, with the FA, Premier
and National League have all taken        forfeits if the club failed to honour      League, EFL and National League.
steps in recent years to protect clubs,   wages, tax commitments and so on.          Further meetings with the FA and the
their actions are too often undermined    Proposed owners would continue to be       leagues are scheduled. The FSA AGM in
by the actions of a small number of       subject to current checks and directors    June 2019 will be asked to endorse
renegade owners.                          should face their own separate checks.     the proposals.

                                                                                       The FSA Annual Review 2018_19 | 19
CLUBS IN
CRISIS

20 | The FSA Annual Report 2018_19
FURTHER READING                              CORE PRINCIPLES:

If you’d like further details on our         1. CLUBS MUST BE RECOGNISED
proposals - 10,627 words of further
                                             FOR THEIR CULTURAL IMPORTANCE.
detail! - we’re happy to send the full set
of proposals with supporting appendix        THEY ARE NOT NORMAL BUSINESSES.
to members. Get in touch.

                                             2. CONFLICTS OF INTEREST HAVE
The work has been coordinated by
                                             TO BE REMOVED. CLUBS CANNOT
FSA chair Malcolm Clarke and special
thanks should go to Roger Ellis (Sky         REGULATE THEMSELVES AND THE
Blues Trust) whose expertise has             FA MUST STEP IN.
proven invaluable.

FROM THE GROUND...

On 13th June 2019 it was announced           to colleagues at Coventry City, Bury,
that the Oystons were finally out of         Bolton Wanderers, and all the other
Blackpool FC with lifelong fan Simon         clubs who have been failed to make
Sadler taking a 96% shareholding.            sure that their plight continues to
Blackpool Supporters’ Trust (BST) said       be highlighted.”
they were “delighted” with the news
that the Oyston’s 31-year reign was          For BST chair and FSA National Council
finally over.                                member Christine Seddon the hard
                                             work begins now. “Everything needs
“For years, we as supporters have            rebuilding, from the training ground
campaigned with vigour and with              and the Bloomfield Road pitch through
decency to see the regime change at          the academy system, the managerial
Bloomfield Road, with little support         set-up, the squad,” said Christine. “It’s a
from the football authorities,” said BST.    new start that lies ahead – new owners,
                                             new infrastructure, new staff, new kit,
“We will continue to campaign with           new sponsors, new ambitions. The only
energy for wholesale regulatory              real constant, as at any great club, is
reform of English football. We owe it        the fan base.”

                                                         The FSA Annual Report 2018_19 | 21
INTERNATIONAL
FREE LIONESSES

FOR THE FIRST TIME THIS YEAR WE
HAVE EXTENDED OUR FANS’ EMBASSY
                                     Offering our usual mix of behind the
                                     scenes advice and assistance along
                                                                            women’s game more generally.
                                                                            At the time of going to press England
                                     with a presence in each host city      had qualified for the last 16 through
SERVICE TO FOLLOWERS OF THE          around every game that England         victories in their opening three group
WOMEN’S GAME, WITH THE LAUNCH        play, we hope that this will mark      stage games. We will hopefully be with
OF FREE LIONESSES, OUR FANZINE       the beginning of a long-running        them all the way to Lyon for the final on

FOR FANS OF THE ENGLAND WOMEN’S      relationship following the women’s     Sunday 7th July.
                                     team at major tournaments, which
TEAM ATTENDING THE 2019 WORLD        highlights our ongoing work in the     You can follow the team on Twitter
CUP IN FRANCE.                                                              @FreeLionesses

22 | The FSA Annual Review 2018_19
FREE LIONS

After a (perhaps) longer-than-expected     Free Lions continues to go from              that little bit further, before rounding
stay in Russia last summer, the Free       strength to strength as we’ve now            off this season’s activities with a match
Lions fans’ embassy team could have        racked up 167 issues, and we’re already      in the Hungarian capital of Budapest.
been forgiven for looking forward to a     looking forward to autumn trips to
little break.                              Prague, Sofia, as well as a first fixture    Our colleagues at FSA Cymru provided
                                           away in Kosovo, on our route to the          their fans’ embassy services at each
Given the unusual situation of England’s   Euro 2020 finals.                            game, along with fundraising efforts
Nations League match against Croatia                                                    for local orphanages with their partners
in Rijeka being played behind closed
                                           FSA CYMRU                                    Gôl Cymru.
doors, they got a few extra days off
before travelling to Seville in October                                                 Unfortunately defeats in both June
for England’s excellent 3-2 away victory                                                fixtures leaves Ryan Giggs’ men with
                                           Following last year’s trips to the USA
against Spain, securing England’s                                                       an uphill task of qualifying for next
                                           and China things were ‘back to normal’
qualification for the Nations League                                                    summer’s tournament.
                                           for the Welsh fans’ embassy team this
finals this summer.
                                           year, finishing off their Nations League
                                                                                        FSA Cymru will continue to work with
                                           campaigns with games in Denmark
There they joined hosts Portugal along                                                  the FA of Wales, with particular focus
                                           and Ireland.
with Switzerland and the Netherlands,                                                   on the issues of ticket harvesting and
who likewise topped their Nations                                                       issues around providing ID at matches
                                           While Dublin and Aarhus are not too
League groups.                                                                          to ensure that named ticket holders
                                           far off the beaten track, their trips
                                                                                        get in.
                                           to Elbasan in Albania for a friendly
The disappointment in the performance
                                           in November 2018, and a Euro 2020
on the pitch in Guimarães in the semi-
                                           qualifier in Osijek in Croatia (June 2019)
final against the Netherlands didn’t
                                           tested the limits of their preparation
detract from another great trip, and
another surprising penalty shoot-out
victory, this time against Switzerland.
We’re almost beginning to make a habit
of them.

                                                                                          The FSA Annual Review 2018_19 | 23
FSF AWARDS 2018

                                     Arsenal’s Beth Mead picked up     “Usually I share any awards

WITH MORE THAN 366,000               the trophy for the Women’s        with my teammates and all the
                                     Player of the Year, with          staff at Liverpool, but on this
VOTES CAST, THE FSF AWARDS IN
                                     Mohamed Salah topping the         occasion I would like also to
PARTNERSHIP WITH VIRGIN MEDIA        fans’ vote for the Men’s Player   dedicate it to the Liverpool fans
ARE THE LARGEST SUPPORTER-LED        of the Year award, holding off    for their incredible support.
AWARDS IN THE UK, AND THE 2018       competition from runner-up        Thank you. ”
                                     Eden Hazard.
EVENT RETURNED TO THE TOWER OF
                                                                       Other winners on the night
LONDON TO CROWN THE BEST IN          Salah said: “Thank you for this   included Sky Sports duo
THE GAME.                            award, it means so much to        Gary Neville and Martin Tyler,
                                     me because it was voted for       Football365.com and the
                                     by supporters.                    Guardian, who picked up a
                                                                       hat-trick of awards for best
                                                                       newspaper, best podcast, and
                                                                       best writer.

24 | The FSA Annual Report 2018_19
MEN’S PLAYER OF THE YEAR            COMMENTATOR OF THE YEAR             PODCAST OF THE YEAR
MOHAMED SALAH (Liverpool)           MARTIN TYLER                        THE GUARDIAN FOOTBALL WEEKLY

WOMEN’S PLAYER OF THE YEAR          FANS FOR DIVERSITY AWARD            PUNDIT OF THE YEAR
BETH MEAD (Arsenal)                 PROUD LILYWHITES (Spurs)            GARY NEVILLE

AWAY DAY OF THE YEAR                FANZINE OF THE YEAR                 RADIO SHOW OF THE YEAR
PRESTON NORTH END                   POPULARSTAND (Doncaster Rovers)     606

                                    NEWSPAPER OF THE YEAR               SUPPORTER LIAISON OFFICER OF THE YEAR
FAN MEDIA OF THE YEAR
                                    THE GUARDIAN                        TONY BARRETT (Liverpool)
ARSEBLOG

                                    ONLINE MEDIA OF THE YEAR            WRITER OF THE YEAR
CLUB PODCAST OF THE YEAR
                                    FOOTBALL365.COM                     BARNEY RONAY
FROM THE ROOKERY END (Watford)

                                                                        NATIONAL GAME COMMUNITY AWARD
                                                                        CURZON ASHTON FC

FOR THE FULL SHORTLISTS IN EACH CATEGORY, HEAD TO WWW.BIT.LY/FSF-SHORTLISTS

                                                                          The FSA Annual Report 2018_19 | 25
AWAY FANS SURVEY
SINCE IT BEGAN BACK IN 2012, MORE THAN 20,000 OF YOU HAVE TAKEN
THE TIME TO GIVE US YOUR OPINIONS AS PART OF OUR AWAY FANS SURVEY.

We collate ratings on everything        Because of the work we’ve done over         Some of the comments are well
from the price of matchday pies to      the past eight years, clubs are able        thought out, well constructed pieces
the position of the away sector and     to see where they are, whether the          of feedback highlighting specific areas
everything in-between.                  changes they are making have had an         of concern that need to be addressed.
                                        effect, and the areas in which they still   Others, not so much. Judge for yourself
All your feedback (good and bad) gets   need to improve.                            which is which.
passed to clubs via their Supporter
Liaison Officers. We also share our     Data is all well and good but we also       We’ve also anonymised some clubs
datasets with each of our affiliate     give people the opportunity to offer        as we find they’re more likely to act
supporter groups, so they can see the   specific comments which the survey          on criticism when they’re informed
concerns away fans have about their     might not cover.                            privately - public shaming often leads
ground, and can take them up with                                                   to them digging their heels in.
their own club.

26 | The FSA Annual Review 2018_19
THE GOOD

•   I really appreciated the welcome         •   It’s
                                                    the stewards that make it for              whoever was in charge on
    that the [Club]’s fans and club put            me. Been a couple of times now and            realising that none were needed
    on for us, it was relaxed, friendly and        they’re one of the best. The fact that        for this fixture.
    welcoming - which definitely didn’t            they are happy to let you out to have
    prepare us for just how dirty their            a smoke at half time is brilliant. Just   •   A lovely gesture at the end of the
    team was!                                      shows what intelligent people you             match to hand out the pastries that
                                                   have as stewards.                             hadn’t been sold.
•   Great vibe at the outside bar - police
    on horseback really friendly too,          •   For
                                                     once in away end plenty of ladies     •   Excellent leg room. Excellent fanzone
    stewards in the away end sensible              toilets! It was a community day and           with band playing, food outlets and
    and relaxed about standing and goal            [Club] had organised very good                real ale outside of ground. Very
    celebrations. Impressive.                      events for children including those           friendly atmosphere. Good pricing
                                                   visiting and with learning disabilities       at £20.

THERE WAS FREE COLD WATER
                                               •   The
                                                     ability to use contactless cards      •   [Club] bring a bit of what is good
IN THE CONCOURSE TO DRINK                                                                        about non-League to the match day
                                                   is very good and other clubs
- A GOOD TOUCH.                                    should copy.                                  experience. They are friendly from
                                                                                                 the off and treat away fans as adults.
•   Nice to see the local police be
                                               •   Excellent
                                                           DJ playing before the game          Not all away fans will respect that
    proactive and helpful with respect                                                           but on the night I went it worked
                                                   in the away end. Played songs that
    to away supporters on social media                                                           very well.
                                                   were for the away fans.
    they’re probably up with the best
    policing I’ve seen on my travels.                                                        •   Police at [Club] are excellent. Pre
                                               •   Didn’t
                                                        see any police, even outside
    South Yorkshire Police take note.                                                            match Twitter and face to face.
                                                   the ground. Congratulations to

MUST DO BETTER                                                                               THE UGLY

•   The half-time “entertainment” was        •   As
                                                    with every ground, get more            •   If there is ever a competition for
    by far the worst I’ve ever seen in a           staff serving at the bars. It’s not           most mean minded but complacent
    sporting arena of any description,             rocket science.                               club in the entire universe, [Club] can
    utterly dreadful.                                                                            count on my vote.
                                               •   I’d
                                                    like there to be more TVs for
•   My son was picked out by a sniffer           away fans so that they can watch an       •   Their clappers used by the home
    dog and IMMEDIATELY treated like a             earlier game which is being televised         fans are a total embarrassment
    criminal. The reality was that the dog         live and it would encourage fans to           and should be banned from
    wanted his used McDonalds wrapper              get in the stadium earlier and buy            football completely.
    in his pocket. No apologies from the           refreshments.
    security staff. Very embarrassing to                                                     •   Can’t fault the stadium. Refreshments
    be searched in front of big queues         •   Before
                                                        kick off the home team was             poor, cocky, arrogant, fawning PA at
    who automatically think you                    announced but not the away team               half time. It’s [Club], wouldn’t expect
    are guilty.                                    which I found disrespectful.                  anything different.

•   PA system far too loud and intrusive     •   When
                                                      leaving the match, the lighting      •   Many seats were very dirty. Pigeons!
    - completely destroyed the ability for         was not particularly good and
    either home or away fans to create             this combined with the poor car           [GROUND] IS A S**T HOLE,
    any kind of atmosphere despite                 parking surface, positioning of the
                                                                                             FLATTEN IT AND START AGAIN.
    best efforts.                                  away coaches and damaged street
                                                   furniture was not good, and could
                                                                                             •   This ground needs demolishing.
                                                   have been dangerous.

                                                                                                 The FSA Annual Review 2018_19 | 27
SUPPORTER LIAISON OFFICER
TONY BARRETT                                                                            RIP JONATHAN

                                            local support and its growing               Sadly at the tail end of 2018 Jonathan
                                            international audience?                     Waite, the respected and well-liked
                                                                                        Supporter Liaison Officer at Tottenham
                                            “A major challenge for Liverpool,           Hotspur, died suddenly at the age
                                            like any big Premier League club is         of 48.
                                            retaining that local connection as the
                                            Premier League goes global – because        Jonathan was a genuine advocate of
                                            like it or not it has become global.        fans within the game and his work at
THIS YEAR’S SUPPORTER LIAISON                                                           Spurs led him to win the SLO of the
                                            “Traditionally you had a dressing room      Year Award at our awards in 2016. “It
OFFICER OF THE YEAR WINNER
                                            to community connection, but when           was impossible not to like, respect and
(P24-25) WAS LIVERPOOL’S TONY               the likes of Jamie Carragher and Steven     get on with Jonathan,” said Katrina
BARRETT, WHO HAS HELPED                     Gerrard move on, how do you maintain        Law and Martin Cloake, co-chairs of
TRANSFORM SUPPORTER                         that link?”                                 Tottenham Hotspur Supporters’ Trust.

RELATIONS ON MERSEYSIDE.
                                            Liverpool have launched numerous
                                            community initiatives, such as Red
“I don’t think the club was out of touch
                                            Neighbours in the L4 postcode to
necessarily,” Tony says about the state
                                            bolster its presence in the immediate
of play when he came into the role.
                                            neighbourhoods around Anfield.
“But the relationship between the
club and supporters had definitely
                                            “We all want what’s best for the club,”
become strained.”
                                            Tony says. “But at any big institution

Before Tony joined discontent had been
                                            there’s going to be competing interests,    “HE DEALT WITH EVERY CHALLENGE
                                            competing ambitions - you just have to
rising and things came to a head in                                                     - AND THERE WERE MANY - WITH
                                            try to do what’s right for the club. And
2016 when the club published planned
                                            not everyone’s always going to agree        PATIENCE AND GOOD HUMOUR.
ticket price hikes, leading to protest in
                                            with you or the club’s position.”
the stands and walkouts led by Spirit of                                                “HE LISTENED AND HE ADVISED AND
Shankly and Spion Kop 1906. The club
                                            Compared to the nadir of the 2016           GUIDED, AND WE LEARNED SO MUCH
listened and backed down.
                                            walkouts, relations on Merseyside are       FROM HIM. SIMPLY PUT, HE JUST
“I was approached by Liverpool
                                            now much warmer.                            GOT IT.” THST
several months before I took the role,”
                                            “The biggest improvement over the last
said Tony, who has a background in
                                            12 months has been the embracing of
journalism, becoming a respected voice
                                            supporter culture. You’ve got to listen
amongst Scousers along the way.
                                            to supporters and have that network
                                            to draw on but there needs to be more
“It was a special moment for me and
                                            understanding of the role.
a huge honour - and it would be a
fundamental change in career,” he said.
                                            “Fans need to know that the SLO is
“But it was a chance to influence the
                                            often the one fighting their corner in
club and make a positive contribution.”
                                            meetings. There’s a real person behind
                                            that role that just wants what’s best for
So how can a club the size of Liverpool
                                            you and the club.”
balance the interests of its traditional

28 | The FSA Annual Review 2018_19
SUPPORTER
                                                 and/or senior executives. This is up
                                                                                         MEMORANDUMS
                                                                                         OF UNDERSTANDING
                                                 8% from the previous year.

                                             •   3
                                                  9% of respondents said their club

ENGAGEMENT
                                                 either misunderstands or doesn’t act
                                                                                         A Memorandum of Understanding
                                                 upon the guidelines, although this is
                                                                                         (MoU) is a public document signed
                                                 an improvement as almost half (48%)
                                                                                         between two parties, such as a fan
                                                 of fan representatives said the same
                                                                                         group and a club. The MoU isn’t legally
                                                 last year.
                                                                                         binding, but it does commit both
                                                                                         parties to certain practices, such as a
Premier League and EFL clubs are
                                             •   8
                                                  6% didn’t believe, or were unsure,
                                                                                         commitment to open dialogue. Think
                                                 that clubs would be sanctioned
mandated by their respective leagues                                                     financial analysis, stadium issues, and
                                                 by a league for not conforming to
to meet with fans twice per season, at a                                                 ownership of the club.
                                                 regulations.
minimum, and no issue should be “off-
the-table”.
                                             Deborah Dilworth our EFL network
                                             manager, said: “The survey shows
The Department for Digital, Culture,
                                             dialogue is in a healthy state, but
Media and Sport (DCMS) guidelines
                                             unfortunately there remains a handful
are in place and the leagues have
                                             of clubs where this isn’t the case.
incorporated versions of these into
their rulebooks.
                                             “THERE’S DEFINITELY ROOM FOR
Last year we surveyed fan groups
                                             IMPROVEMENT AND WE’LL CONTINUE
to find out how their clubs were                                                         It’s an attempt to move away from club
implementing supporter engagement
                                             TO SUPPORT FANS AT CLUBS WHERE
                                                                                         v fan dynamic to a more constructive
and to asses the picture was across-         THE GOVERNMENT’S GUIDELINES                 relationship.
the-board - afterwards, feeding that         AREN’T BEING MET.”
information back to the sports minister.                                                 Doncaster Rovers, Fulham, Grimsby
Seventy three clubs were covered in          The research also showed that fans          Town, Norwich City, Nottingham Forest,
the results.                                 want a clear distinction between            and Rochdale AFC have already signed
                                             promotional or social fans forum-style      MoUs with their own club’s
HERE’S WHAT SUPPORTER                        events and engagement meetings -            supporters’ trusts.

GROUPS TOLD US:                              where 52% of fans wanted to hear from
                                             CEOs on more difficult topics such as

•   84% of clubs are meeting with          ownership and financial data.
    supporters at least twice per season.
    This matches previous survey’s           FSA ACTION We will continue to raise
    results which reported 85%.              cases where engagement guidelines
                                             aren’t being met with DCMS, the EFL,
•   94% of clubs are fielding appropriate   and Premier League.
    people – either owners, directors

                                                                                          The FSA Annual Review 2018_19 | 29
FANS FOR DIVER
FANS FOR DIVERSITY

It’s been another busy year for the Fans
for Diversity campaign as we continue
                                           GUIDANCE GROUP

                                           The 2018-19 season has been the first
                                           year where the Fans for Diversity
                                                                                     CLUB FORUMS

                                                                                     It’s been a privilege for Fans for
                                                                                     Diversity to take part in many club

to grow and develop our work across        Guidance Group has been in full swing.    forums this season - events which give

all strands of diversity.                                                            supporters a direct path to talk about

                                           The group is a small network of like-     diversity issues with their players,

Almost every weekend somewhere in          minded individuals from across football   coaches and senior management.

the country there will be a Fans for       who provide valuable feedback on the
Diversity event, and we’re extremely       current work of our campaign, as well     Our most recent club forum at the time

proud of the work we’ve done helping       as suggesting and exploring new areas     of writing was at Griffin Park with Fans

supporters over the last five years.       of work.                                  for Diversity’s Anwar Uddin, Brentford’s
                                                                                     manager, players, and Liam Rosenior on

Our work has expanded rapidly to           The Guidance Group is a great way         a panel answering fans’ questions. We

cover all diversity strands - covering     for supporters to get involved in the     covered some big topics such as ‘would

LGBT, black and ethnic minority            Fans for Diversity campaign and help      you pull your players off the pitch if

backgrounds, disability - so that fans     promote diversity at the match. We’re     they received racist abuse?’ which

from all walks of life feel confident      extremely grateful for the advice and     showed how valuable these events are

coming to us for help with                 support the group has given to the        - we look forward to rolling out more

their initiatives.                         FSA already.                              club forums in the 2019-20 season.

30 | The FSA Annual Review 2018_19
RSITY
 AWARD WINNERS:
 PROUD LILYWHITES

 The Fans for Diversity award is now in
 its third year and the winners of 2018-19
 prize were Proud Lilywhites for their
 fantastic work on LGBT issues.

 Established in 2014, the Proud
 Lilywhites have become a well-
 established and respected group within
 the supporters’ movement - in the last
 12 months they’ve helped Tottenham
 Hotspur Foundation appoint a
 dedicated LGBT co-ordinator and
 embed LGBT inclusion in the
 club’s work.

 Co-chair Chris Paouros said: “We were
 delighted, we weren’t expecting it at
 all. There’s so much brilliant work that
 goes on in this area. So the fact that
 we’ve been recognised for the work
 we’ve been doing over the last four
 years is wonderful.”

                                             The FSA Annual Review 2018_19 | 31
WHEN
FOOTBALL
UNITES
THIS SEASON THE BURGEONING
FRIENDSHIP BETWEEN FANS OF
                                        The two groups made contact through
                                        the Fans for Diversity network back in
                                        the autumn of 2018, meeting for the
                                                                                  Fans for Diversity campaigns officer
                                                                                  Maria Horner said: “This was an
                                                                                  opportunity to bring two very different
BRADFORD AND LINCOLN CITY               first time at Valley Parade in October.   groups together through football to
WAS THE SUBJECT OF A NEW                The Bradford City hosts taught the        meet and learn about each other.
FILM CELEBRATING THEIR                  visiting Lincoln City fans how to make

RELATIONSHIP VIA THE FANS               pakora, took them round the Bantams’
                                        ground and visited the Bradford City
FOR DIVERSITY CAMPAIGN.                                                           “TWO GROUPS OF PEOPLE WHO
                                        Fire Memorial.
                                                                                  ORDINARILY WOULD NEVER HAVE
When Football Unites is a short
                                        Then in November the Lady Imps            MET - BUILDING UNDERSTANDING
documentary by film-maker Liam
                                        returned the favour - hosting a group     AND FRIENDSHIPS THROUGH THE
Sullivan that documents the
                                        of Bradford City fans at Sincil Bank
blossoming relationship, and cultural                                             POWER OF FOOTBALL.”
                                        and taking them to the RAF’s Battle of
exchange, between the Lady Imps
                                        Britain Memorial centre in Lincoln.
Supporters Association and the
Bangla Bantams.                                                                   The film debuted back in January at the
                                                                                  Natural Science and Media Museum in
                                                                                  Bradford and is set to be shown again
                                                                                  in July during the Bradford Festival.

32 | The FSA Annual Review 2018_19
NON-LEAGUE:                                   into the landscape of the football      decisions - often a bigger club will
                                              community. This in turn should          have a single point of contact and
PROMOTING INCLUSION                           encourage more people to attend         some resources too, which can help.
                                              matches, support their club             With smaller clubs it can be harder
                                              and community.                          because the people involved are
There are huge numbers of people who                                                  very much focussed on week to
haven’t experienced a match but who       •   T
                                               o educate and challenge the           week survival and ensuring the
carry misconceptions and fears; some          narrative around discrimination         match goes on!
based on negative media coverage,             and abuse. One way we do this
which hasn’t until more recently begun        by bringing people of different         This leaves less time for the ‘nice to do’
to balance out with the reality of the        backgrounds together in solidarity      projects, but where there is a will, we
match going experience.                       – football is for everyone and if you   find a way to help.
                                              share the same team even more so!
So over my first year with the FSA it’s                                               There is a lot to love about non-
been a pleasure to extend the Fans for    And the elephant in the room? Yes,          league - those in it, know it. It survives
Diversity campaign’s ground-breaking      there are still problems with racist and    and is cherished thanks to dedicated
work into non-league football –           homophobic abuse and all manner             individuals, supporters and volunteers,
showing people that there is great live   of other abuses. There is no quick          yet sometimes it’s invisible in its own
football on their doorstep, and helping   fix, but as individuals we can make         wider community – I’d like to see
those who wouldn’t normally consider      a difference; visible support for our       that change.
it get into the matchday habit.           campaign partner Kick it Out – wear a
                                          sticker, re-tweet the message against
OUR IMPORTANT WORK                        discrimination, help your fellow

HAS THREE KEY AIMS:                       supporters by endorsing or getting
                                          involved in projects which bring people
                                          together - and find a way to make a
•   To communicate with people who
    may not think football is for them    matchday welcome for those who may

    (which includes underrepresented      be different to you, even if it’s just

    groups and marginalised               a smile.

    communities), and to build bridges
    between those people, existing        In non-league we’re encouraging clubs

    supporters and football clubs to      to start somewhere, to reach out into       Maria Horner,

    create space for a welcome to         their different communities and to try      Fans for Diversity campaigns officer

    everyone at football.                 to engage supporters in that process.
                                          While you may think it’s easier to work
                                          with a small club - fewer departments
•   To help support those groups to
    become more visible and accepted      or individuals to be involved in making

                                                                                        The FSA Annual Review 2018_19 | 33
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