TENNIS BRIEFING PACK - caytoo
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BRIEFING PACK
TENNIS
C
caytoo
CONTENTS: TENNIS BRIEFING PACK
EXECUTIVE SUMMARY 3
WHAT IS TENNIS? 7
FACTS AND FIGURES 9
FINANCIALS 11
PARTICIPATION 13
ATTENDANCE 15
MEDIA COVERAGE 17
COMMERICAL PARTNERS 19
RESEARCH AND INSIGHT 24
ATHLETES, UMPIRES, COACHES 28
GOVERNING BODIES 37
COMPETITIONS 40
NEWS STORIES 443 EXECUTIVE SUMMARY
EXECUTIVE SUMMARY 4 Tennis serves up a potential treat for brands Wimbledon is a staple of the British summer calendar. Henman Hill (or Murray Mound), strawberries and Pimms, enormous prize funds and celebrity appearances offer the public a sumptuous picture of tennis’ health. Yet the picture at the other end of the scale is very different, the long tail of tennis talent is left to fight over the scraps. Tennis is one of the most popular sports in the UK. Sport England’s Active Lives survey says 858,700 people play twice a month, making it the eighth most popular sport. The Lawn Tennis Association’s (LTA) annual report says 5 million play it at least once a year - with 32% of activity taking place in local parks and 20% in educational venues. In terms of gender, participation is fairly evenly split - 55% of weekly players are male and 45% female. The Active Lives survey also found that 47% of people that had played tennis in the last year were aged between 16-34, 30% between 35-54, 16% between 55- 74 and 7% aged 75+. The LTA also organise initiatives for schools and children such as their Team Challenge event, which allows anyone from the age of 6 upwards to play in local, LTA-affiliated tournaments. Another LTA initiative, rolled out in 2017, was the “She Rallies” campaign spearheaded by Judy Murray (Andy Murray’s mum) that aims to get more women involved in tennis through creating an “empowering workforce in tennis.” With 52 ambassadors signed up to the scheme across the country, it saw more women trained as coaches, boosting their influence in the game. Alongside the LTA initiatives, the GANT Championships, held at the Roehampton Club, offer the perfect opportunity to showcase young talent. The tournament, previously known as The Club Med was dormant and rejuvenated by GANT and serves as a warm-up event in the weeks leading up to Wimbledon. When it comes to broadcasting, the BBC have aired Wimbledon for 80 years on television and 90 on radio, making it sport’s longest broadcasting partnership - and will continue to at least 2024. The 2017 men’s final had 6.4m viewers, compared to 4.7m for the women’s. The 2017 tournament also saw a record for a women’s match - 7.4m tuning in to watch Brit Johanna Konta beat Simona Halep in the quarter-final. Meanwhile, the overall attendance for the 2017 tournament was 473,000. For Andy Murray’s return to tennis at Queens this year 1.8 million viewers tuned in to see him in action. This year’s Wimbledon tournament also saw the women’s final attract more viewers than the men’s for the first time in 13 years. 4.6m viewers tuned in to watch Angelique
EXECUTIVE SUMMARY 5 Kerber beat Serena Williams. In comparison, 4.5m watched Novak Djokovic’s victory over Kevin Anderson. Wimbledon isn’t the only major tournament in the U.K. The Fever-Tree Championships at Queens (London) is the second largest tournament. Title sponsors Fever-Tree kicked off their association with the tournament this year, after Aegon ended their nine-year association. Prior to that Stella Artois had been the title sponsor for 30 years. Fever-Tree reported a 73% jump in British revenue and share prices were at a record high a month later. There is also the Nature Valley Open (Nottingham), Nature Valley Classic (Birmingham) and Nature Valley International (Eastbourne). These tournaments represent a real opportunity for British talent to make a name for themselves in tennis away from the spotlight of Wimbledon. Tennis’ global popularity means the sport is no stranger to large commercial deals. Across the Grand Slams, ATP (Association of Tennis Professionals) Tour and WTA (Women’s Tennis Association) Tour, Emirates are the most active with 36 sponsorship deals. Banking, watches and insurance are common sectors in tennis sponsorship due to its relative popularity amongst middle and upper class demographics. Domestically, Wimbledon has a number of high-profile sponsors including Stella Artois, Robinson’s, HSBC, Pimms, Rolex, Evian and Ralph Lauren. This makes it the fourth grand slam in terms of sponsorship revenue, behind the US Open, Australian Open and French Open. The different tournaments among the LTA’s roster share the same sponsors, namely: Nature Valley, Adidas, Fever-Tree, BNP Paribas, Babolat, Emirates, Highland Spring, Del Monte, La Manga Club, Peugeot and FedEx. Whilst this builds a healthy image of tennis at the top, the tiers below aren’t any where near as wealthy - particularly the players, who need financial support. Of the 128 players that qualify for each of the four Grand Slam tournaments, the winners take home around 18% of the total prize money. Those who exit in the first round get 0.3%. The International Tennis Federation estimated the average annual cost of playing pro tennis at $38,800 for men and $40,180 for women (without coaching). The ITF also calculated that there are 14,000 professional players globally, with the majority of these players being left in the financial wake of the elite. Players ranked in the top 50 earn a very good wage, 50-100 have enough to live off comfortably, 100-200 is enough to pay expenses and maybe earn a small amount, 200-2000 earn almost nothing and struggle to generate funds to remain competitive. Only the top 336 men and 253 women in the world are expected to break even.
EXECUTIVE SUMMARY 6 Britain’s current number one is Kyle Edmund, ranked 16th in the ATP rankings, followed by Cameron Norrie (#77) and Liam Broady (#177). Andy Murray is currently ranked #839. For the women, Britain’s number one is Johanna Konta, WTA #50, Katie Boulter, (#117) and Heather Watson, (#133). 20-year-old Alfie Hewett is ranked ATP #2 in the world for wheelchair tennis, with Gordon Reid #5 and Dermot Bailey #62. One major issue facing athletes that are competing around the globe are travel costs, with few aware of the money shelled out by tennis players to make sure they can compete in the right tournaments to stay competitive. Maybe as a result of this, a report by the Independent Review Panel (IRP) found that a “tsunami of match fixing” is present in lower levels of tennis. Athletes are clamouring for financial incentives at the lower end of professional tennis and, whilst the IRP report found there was no cover up by governing bodies, there is very little being done to combat the huge pay disparity that exists within the sport. Thus, there’s a big opportunity for a wider range of brands to partner players outside of the elite, which will help fund their attempted rise through the rankings - an opportunity to get in on the ground floor of the next big thing(s).
7 WHAT IS TENNIS?
WHAT IS TENNIS? 8 Description Tennis is a racket sport that can be played individually against a single opponent (singles) or between two teams of two players each (doubles). Each player uses a tennis racket that is strung with cord to strike a hollow rubber ball covered with felt over or around a net and into the opponent’s court. The object of the game is to manoeuvre the ball in such a way that the opponent is not able to play a valid return. The player who is unable to return the ball will not gain a point, while the opposite player will. Tennis is an Olympic sport and is played at all levels of society and at all ages. The sport can be played by anyone who can hold a racket, including wheelchair participants. Type • Singles • Doubles • Wheelchair Singles • Wheelchair Doubles Gender • Men • Women • Mixed Format • Outdoor • Indoor Tennis has a long and illustrious history. Played and watched by millions around the world, tennis today has become a highly competitive, world-class sport - it is a truly global game, with grand slams (the most elite tournaments) played on three continents. Some of the world’s most decorated athletes have graced the sport. Superstars like Serena Williams and Roger Federer transcend the game and have dominated the sport for long periods and are globally recognised, even by people who are unfamiliar with the game.
9 FACTS & FIGURES
FACTS AND FIGURES 10 Global • 212 - The number of national tennis associations • 1900/1700 - The approximate number of ranked singles/doubles players on the men’s ATP tour (players often play singles and doubles) • 1300/1500 - The approximate number of ranked singles/doubles players on the women’s WTA tour (players often play singles and doubles) • 1000 - ranked juniors (500 boys and 500 girls) • 68 - ATP tournaments per year • 58 - WTA tournaments per year • 36 deals in 17 countries - Emirates is the most active brand in tennis • 116 years - Part of the longest partnership in sporting goods history, Slazenger has been the Official Supplier of tennis balls to The Championships since 1902 • 163.4mph - fastest ever serve by Australian Sam Groth • 23 - Serena Williams hold the record for the most Grand Slams • 11h 05m - The longest ever recorded tennis match between John Isner and Nicolas Mahut at Wimbledon 2010 • 113 - Most number of aces in a match was John Isner (Wimbledon, 2010) With a high number of professional players and tournaments played all over the world, potential sponsors and partners have an array of locations and target audiences to pursue according to their budget and brand objectives. Emirates have taken full advantage of the busy schedule by partnering with 36 different tournaments across 17 countries.
11 FINANCIALS
FINANCIALS 12 Global • $1b - deal between WTA and Shenzhen & Gemdale Corp to move the WTA finals to China is the biggest ever deal in women’s sport • $146m - Total WTA season prize money • $38,800 - The ITF estimated the average annual cost of playing pro tennis for men and $40,180 for women (without coaching). • $32,638 - the average annual income for each professional men’s player If you divide up the total prize money in the men’s game. • $10m - invested per year by the ITF for initiatives to grow tennis around the world • $50m - 5 year deal reached by ATP World Tour and Emirates in 2016 • $16.96m - The biggest sponsorship deal among the four grand slams is JP Morgan and the US Open (annually) • AUD$85m - Australian Open and Kia Motors recently reached a 5 year sponsorship deal • $125m - 2017 US Open ticket revenue • $117m - Roger Federer’s total career prize money to date • $300m - The amount UniQLO will pay Federer over 10 years to be their Global Brand Ambassador UK • £60,638,000 - Total LTA Revenue in 2017 • £33,604,000 - LTA’s Revenue from Wimbledon in 2017 • £250m will be invested by the LTA to transform tennis courts across the UK over the next decade • £250,000 is the approximate cost of developing a professional tennis player from 5-18 according to the LTA Tennis is big business which is highlighted by the 10-year, $1 billion deal between the WTA and Shenzhen & Gemdale Corp to move the end of season WTA Finals to China. However, deals such as this and JP Morgan’s partnership with the US Open does not guarantee sufficient income for most ranked professionals. Considering the ITF’s estimation of annual expenses before coaching and the LTA’s approximate cost of developing young players, people have a general misconception about the reality of life on the pro circuit due to the media’s focus on the elite players.
13 PARTICIPATION
PARTICIPATION 14 UK • 5.4m - people play tennis at least once a year (33% in parks, 20% in tennis clubs, 19% in educational venues and 28% other ie. leisure centres) • 1,755,600 - monthly players (57% male 43% female) • 718,000 - weekly players (57% male 43% female) • Age Demographics - 47% 16-34 30% 35-54 16% 55-74 7% 75+ • 23,000 - tennis courts in Great Britain (31% parks, 55% clubs, 14% other) • 45,439 - junior tennis players • 131,019 - more people played tennis in June 2017 than in June 2016 (Likely due to British Men’s and Women’s quarter finalists; first time since 1973) • 13 - annual world class tournaments take place in Great Britain • 22,000 - schools, 35 colleges, 45 universities are supported by LTA and the Tennis Foundation • 25,000 - volunteers • 608,101 - British Tennis Members • 2,768 - registered clubs • 40 - county associations & national county & island associations • 9,276 - LTA approved tournaments • 4,672 - accredited coaches • 52 - She Rallies ambassadors (goal is to empower and expand the number of women and girls coaching and playing tennis across the UK) • 600 - activators (trained to deliver tennis to girls) • 997 - Coaches trained and inspired to deliver tennis for kids • 144,000 - kids took part in the mini tennis programme There is a high tennis participation rate in the UK - it’s the eighth most popular sport - yet the LTA have recently implemented new strategies to encourage more children and adults to play. It’s an excellent time for brands to get involved with British Tennis - particularly as the gender split is relatively even - as they start to transform the game by investing in youth, coaches and facilities.
15 ATTENDANCE
ATTENDANCE 16 UK • 4.5m - people attended an ATP World Tour event in 2017 • 743,667 - people attended the Australian Open in 2018 • 480,500 - the highest ever French Open attendance in 2018 • 473,400 - attended Wimbledon 2017 • 691,143 - people attended the 2017 US Open • 253,600 - people attended the week long ATP London Finals in 2017 • 450,500 - attended Indian Wells (California, USA) in 2017 which was the most attended Masters 1000 and the fifth most attended tennis event in the world • 133,000 - people attended the 2017 WTA Finals in Singapore • 530,000 - people attended Davis Cup ties in 2017 • 139,000 - people attended the Fed Cup in 2017 - 2nd highest on record • 45,000 - was the total attendance for 2 home Davis Cup ties in 2016 • 494,000 - people attended Wimbledon in 2016, making it the most attended UK sport event for that year • 155,000 - A record number attended 2017 pre-Wimbledon grass court events (25% increase on 2016) A record attendance to pre-Wimbledon 2017 events in the UK should be a wake- up call to potential sponsors. Nature Valley and Fever-Tree are leading the way by proving brands do not need to only partner with Grand Slams to perform effective activations. These two brands sponsor four ATP and WTA events in the lead up to Wimbledon and were rewarded with maximum exposure from spectators and TV viewers in 2017.
17 MEDIA COVERAGE
MEDIA COVERAGE 18 Global • £10m - The amount Amazon will pay per year to broadcast ATP events commencing in 2019 (excluding the 4 Grand Slams) • $40m - The United States Tennis Association (USTA) has announced a five-year broadcast deal with Amazon giving the tech giant exclusive rights to the US Open Grand Slam in the UK and Ireland • 500m - people watched the WTA Tour on TV in 2017 • 27.8m - social video views during the 2017 WTA Finals in Singapore • 27.8m - WTA social media initiatives increased fan engagement globally from 2016 (22.9m) to 2017 (27.8m) • 15m - 2017 Davis Cup page views • 250,000 - people followed Fed Cup’s social activity in 2017 (8% increase from 2016) • The International Tennis Federation and beIN SPORTS announced a strategic media rights partnership for Davis Cup by BNP Paribas and Fed Cup by BNP Paribas in January 2015. The seven-year agreement is the largest television and digital rights deal in the history of Davis Cup and Fed Cup • 28m - people across 48 countries watched 2017 UK grass court major events on TV • 5.1m - people watched the 2017 Queen’s Club Championships in the UK on TV with a peak audience of 1.8m watching the final • 80 years - The number of years BBC has broadcasted Wimbledon on television (90 on radio), making it sport’s longest broadcasting partnership • 13.3m - tuned in to watch Andy Murray defeat Milos Raonic in the 2016 Wimbledon final • 17.3m - Wimbledon record TV audience set in 1980 for the final between Bjorn Borg and John McEnroe It’s no surprise Wimbledon attracts large TV audiences, especially if british players perform at the tournament. Wimbledon is one of the main UK sporting events of the year and holds the record for the longest ever sports broadcast partnership with the BBC. Other than Wimbledon, the UK offers other exciting, high-profile tennis tournaments that are beginning to grow in popularity. The four ATP and WTA tournaments leading up to Wimbledon and the season ending ATP World Tour Finals in London present brands with excellent opportunities to gain maximum exposure.
19 COMMERCIAL PARTNERS
COMMERCIAL PARTNERS 20
Governing Bodies
GOVERNING BODY SPONSORS/SUPPLIERS/PARTNERS
International Tennis BNP Paribas, Rolex, Adecco, HEAD, NEC,
Federation (ITF) UNIQLO, beIN Sports
Emirates, FedEx, Infosys, Peugeot, Moet & Chandon, Rolex
ATP
HEAD, Tecnifibre, ProSeries, Skins, Maui Jim
Dubai Duty Free, QIY, Porsche, SAP, USANA, PEAK Global
WTA
Cambridge Global Payments, Tennis Warehouse
ITF Wheelchair Tennis UniQLO, NEC, BNP Paribas, Johan Cruyff Foundation
BNP Paribas, Fever-Tree, Nature Valley, Adidas, Babolat,
Lawn Tennis Association Del Monte, Coco Fuzion 100, Haagen Dazs, Healthspan,
Highland Spring, La Manga Club, Mortimers Orchard, Peugeot, Quorn,
(LTA) Rado Switzerland, Rodda’s, Thomson Reuters
Wilson, SportScotland Lottery Fund,
Tennis Scotland
Artemis, Stewart Milne Group
Chiltern Sports Contractors, RPC, Tennis Foundation,
Tennis Wales
Sytner Cardiff, YC Sports, Inspire2Coach, SportWales
HEAD, La Manga Club, Mouratoglou Tennis Academy,
Tennis Europe David Lloyd Leisure, Orange Coach,
Sports Marketing Surveys Inc, La Manga ClubCOMMERCIAL PARTNERS 21
Competition Sponsors
TEAM SPONSORS/SUPPLIERS/PARTNERS
Evian, Lavazza, Slazenger, Stella Artois, Jaguar,
Wimbledon Robinsons, IBM, Lanson Champagne, POLO Ralph Lauren,
HSBC, Haagen-Dazs, Pimm’s
American Express, CHASE, Emirates, JP Morgan, Deloitte, IBM,
Evian, POLO Ralph Lauren, Mercedes, Spectrum, Westin Hotels &
US Open
Resorts, Grey Goose, Lavazza, Heineken, Mount Sinai, The New York
Times, Ticketmaster, Tiffany & Co, Wilson
BNP Paribas, Emirates, Peugeot, Engie, Lacoste, Longines,
Perrier Accor Hotels, The Adecco Group, Adidas, Babolat, JCDecaux,
French Open Lagardere, Lavazza, Magnum, Mastercard, Moet Hennessy, Orange,
Potel et Chabot, Tropicana
Kia Motors, ANZ, Jacob’s Creek, Rolex, Accor Hotels, Canadian Club,
Coopers, Disney, Optus, Ganten, Toshiba, Vegemite, Wilson, Aperol
Australian Open
Spritz, Barilla, Blackmores, Mastercard, City of Melbourne, Country Road,
CPA Australia, Emirates, Haagen-Dazs, K&L Gates, Lavazza, Yonex
Nitto Platinum, Emirates, FedEx, Infosys, Peugeot Gold Partners: Lacoste,
ATP Finals Moet & Chandon, Garanti Koza, Nature Valley, Rolex, Head, Tecnifibre
Official Suppliers: Maui Jim
BNP Paribas, SC Global, Marina Bay Sands, Changi, Julie’s, Kingsmen,
WTA Finals OCBC Bank, Peak, Porsche, Prudential, Roca, SAP, Singapore Airlines,
Tiffany & Co, Wilson, Star Hub
Event Headline Partner: Nature Valley Official Partners: Fever-Tree, BNP
Nature Valley Open Paribas Official Supporters: Adidas, Babolat, Coco Fuzion 100, Del Monte,
(Nottingham) Haagen-Dazs, Healthspan, Highland Spring, La Manga Club, Mortimers
Orchard, Nyetimber, Peugeot, Quorn, Rado, Rodda’s, Thomson ReutersCOMMERCIAL PARTNERS 22
Competition Sponsors
TEAM SPONSORS/SUPPLIERS/PARTNERS
Nature Valley, Fever-Tree, BNP Paribas, Adidas, Babolat, Coco Fuzion
Nature Valley 100, Haagen-Dazs, Healthspan, Highland Spring, La Manga Club,
Classic (Birmingham) Mortimers Orchard, Nyetimber, Peugeot, Quorn, Rado, Rodda’s, Thomson
Reuters , Del Monte
Fever-Tree Official, Nature Valley, BNP Paribas, Adidas, Babolat, Coco
Fever-Tree Queen’s Fuzion 100, Del Monte, Haagen-Dazs, Healthspan, Highland Spring, La
Club Championships Manga Club, Mortimers Orchard, Nyetimber, Peugeot, Quorn, Rado,
Rodda’s, Thomson Reuters
Nature Valley, Fever-Tree, BNP Paribas, Adidas, Babolat,
Nature Valley Coco Fuzion 100, Del Monte, Haagen-Dazs, Healthspan, Highland Spring,
La Manga Club, Mortimers Orchard, Nyetimber, Peugeot, Quorn, Rado,
International (Eastbourne)
Rodda’s, Thomson Reuters
Davis Cup BNP Paribas, Adecco, Head, beIN SPORTS AVIS, DPD
Fed Cup BNP Paribas, Adecco, beIN SPORTS
NEC Wheelchair
NEC, UniQLO
Tennis Masters
Rolex, JP Morgan, Mercedes, Moet & Chandon, Steve
Laver Cup Furgal’s, Wilson, Netjets, Magellan, Grey Poupon, United
Center, Chicago Sports CommissionCOMMERCIAL PARTNERS 23 Sponsors Tennis offers a huge variety of sponsorship and commercial partnership opportunities ranging from title to associated sponsorship, and a host of official supplied products. Wimbledon for example have an official beer, car, champagne, ice cream and water. The types of audiences attracted to tennis is indicated by banking, watches and insurance featuring the most in tennis sponsorship.
24 RESEARCH & INSIGHT
RESEARCH AND INSIGHT 25 LTA’s Strategic Priorities in the UK “Transforming British Tennis Together” Transformational Investment Over the next 10 years, the LTA will aim to invest £125 million in British tennis facilities. With this sum matched by local partners including local government, local people and local businesses, the LTA hope to bring £250 million into the game by funding community infrastructure projects which address some of the key barriers to playing tennis such as bad weather, dark evenings and antiquated booking systems. Alongside continued investment in the quality of the LTA’s nation’s coaches and tennis activities that make playing fun for all ages, this major transformation of grassroots tennis will move the LTA closer to delivering it’s two long term goals: to double the number of children playing tennis and double the number of times infrequent adults play tennis. Getting More Women Playing Tennis, More Often The number of women and girls playing tennis continues to decline. To address this challenge, the LTA have significantly increased their focus on finding ways to inspire more women and girls to play tennis more often. To attract and retain more women and girls in tennis in the UK, the LTA invested in ‘She Rallies’ in conjunction with Judy Murray OBE to grow the programme. She Rallies aims to significantly increase female participation in tennis across the UK by developing and empowering a female workforce that creates opportunities for women and girls of all ages and experiences to be involved in tennis. New Performance Strategy The current performance system is disjointed, and the LTA do not have any truly world-class, full-time training environments for their best 11 to 18 year olds. There has not been a consistent approach to player development due to the constant chopping and changing of plans in recent years. The LTA’s ambition and the focus of this new ten-year Performance Strategy for British Tennis is to make Great Britain one of the most respected nations in the world for player development by 2028.
RESEARCH AND INSIGHT 26 Focus Areas The British Tennis Strategic Plan has three Focus Areas: • Building partnerships in the community • Delivering great service to clubs • Growing participation among children and young people The LTA’s aim is to make sure that clubs, parks and schools offer the right facilities, access and support so that anyone, of any ability, can play tennis in a place that suits them. Driving Play The British Tennis Strategic Plan prioritises activity in six areas – or Drivers – that the LTA believe can make a fundamental difference to getting more people playing tennis more often in clubs, parks and schools. • Enable best in class coaching • Provide appropriate & motivating competition • Focus on results oriented investment • Target programmes & marketing to priority player groups • ‘Jump-start’ the peak summer season • Create a culture of striving for excellence The LTA is working extremely hard to promote the game of tennis in the UK by implementing specific strategies designed to get more people playing, more often. Along with increasing participation, the LTA has recognised the need for developing player pathways to give juniors the best possible chance of success once they reach the ATP and WTA World Tours. Their ambitious performance strategy presents attractive opportunities for commercial partners to get involved with local talent who will hopefully be fully supported by the LTA to succeed in today’s game.
RESEARCH AND INSIGHT 27
Wheelchair Tennis
Global
• 1992 - became an official medal-awarding sport at the Barcelona Summer
Paralympic Games
• 160 - ITF Wheelchair Tennis tournaments per year in over 40 countries
• #1 - Australian Open was the first Grand Slam to introduce wheelchair tennis
in 2002, followed by Wimbledon and the US Open in 2005
• $1.5m - total prize money across 160 tournaments
• Ambassadors - Jonas Bjorkman, Sven Groeneveld, Tommy Robredo,
David Hall, Monique Kalkman and Brad Parks
• 500 - men’s Singles players and 500 men’s Doubles players
• 200 - women’s Singles players and 180 women’s Doubles players
• 130 - quad Singles players (impairment to both upper and lower limbs)
• 100 - quad Doubles players
• £3000 - for a bespoke performance wheelchair
UK
• Tennis Foundation - Great Britain’s leading tennis charity.
10.9k - Twitter 1.3k - Instagram 1.5k - Facebook
• 7,644 - monthly wheelchair tennis players in the UK
• 387 - venues deliver disability-specific sessions supported by the Tennis Foundation
• 130 - Serves Sites delivering tennis in disadvantaged communities
• £633,250 - funding from UK Sport for Tokyo 2020
Wheelchair tennis is growing in popularity and requires tremendous talent
and dedication to be successful. Established as a Paralympic Sport in 1992 and
introduced to Grand Slams by the Australian Open a decade later, wheelchair
tennis is another excellent opportunity for sponsors to partner with competitions
and players. There are over 7,000 monthly wheelchair tennis participants in the
UK and almost 400 venues around the country offer disability-specific sessions.28 ATHLETES, UMPIRES & COACHES
ATHLETES, UMPIRES AND COACHES 29
Top UK Men’s Tennis Players
UK Players selected from their rankings
Singles Doubles
Kyle Edmund Jamie Murray
40.6k 56.3k 21.7k 149k 53.6k 46.7k
Cameron Norrie Dominic Inglot
7.1k 8.4k 1.3k 7.5k 3.1k -
Liam Broady Joe Salisbury
18.3k 9.2k 2.3k 0.6k 1.1k
Jay Clarke Neal Skupski
3.3k 4.5k - 3.2k 3.1k -
Andy Murray Ken Skupski
3.6m 1.5m 3.7m 6.3k 2.2k -ATHLETES, UMPIRES AND COACHES 30
Top UK Women’s Tennis Players
UK Players selected from their rankings
Singles Doubles
Johanna Konta Heather Watson
86.1k 107k 37.1k 173k 93.2k 104k
Katie Boulter Anna Smith
14.5k 54.1k 6.2k 2.4k 0.9k -
Heather Watson Naomi Broady
173k 93.2k 104k 17.7k 28.4k 2.1k
Naomi Broady Harriet Dart
17.7k 28.4k 2.1k 3.9k 4.5k -
Harriet Dart Katy Dunne
3.9k 4.5k - 3.6k - -
Katie Swan
17.8k 43.8k 8k
Gabriella Taylor
3.4k 3.6k 2.5kATHLETES, UMPIRES AND COACHES 31
Top UK Men’s Wheelchair
Tennis Players
UK Players selected from their rankings
Singles Doubles
Alfie Hewett Alfie Hewett
42.4k 4.6k 3.7k 42.4k 4.6k 3.7k
Gordon Reid Gordon Reid
37.4k 5.8k 4.6k 37.4k 5.8k 4.6k
Dermot Bailey Dermot Bailey
0.6k 0.6k - 0.6k 0.6k -
Ruairi Logan John Lambert
- 0.5k - - - -
John Lambert Mark Langeveld
- - - - - -ATHLETES, UMPIRES AND COACHES 32
Top UK Women’s Wheelchair
Tennis Players
UK Players selected from their rankings
Singles Doubles
Lucy Shuker Lucy Shuker
6.4k 4.6k 1.7k 6.4k 4.6k 1.7k
Louise Hunt Louise Hunt
4.1k 0.9k - 4.1k 0.9k -
Lauren Jones Lauren Jones
4.3k 2.2k 3k 4.3k 2.2k 3k
Caroline McDonald Jessica Webb
- - - - - -
Cornelia Oosthuizen Laura Coteman
- - - - - -
With Andy Murray struggling with injury, Kyle Edmund is Great Britain’s men’s
number 1, having made great progress over the last two years. Jamie Murray has
been the most consistent performer in the men’s doubles. There are encouraging
signs of UK women starting to make their way into the top 100 and it is worth
noting their popularity over male players when it comes to social media
followings. GB’s best performing players come in the form of wheelchair tennis
with Alfie Hewett and Gordon Reid ranked 2 and 5 on the men’s wheelchair tour,
along with veteran Lucy Shuker ranked world number 7 on the women’s tour.ATHLETES, UMPIRES AND COACHES 33
Top Men’s Tennis Players
Players selected from ATP rankings
GLOBAL TENNIS
TOP MEN’S SOCIAL FOLLOWING
Rafael
1 35.5M
Nadal
Roger
2 32.5M
Federer
Alexander
3 554K
Zverev
Juan Martín
4 7.1M
del Potro
ATP RANKING
Kevin
5 225K
Anderson
Grigor
6 1.9M
Dimitrov
Marin
7 469K
Cilic
Dominic
8 722K
Thiem
John
9 668k
Isner
Novak
10 19.8M
Djokovic
SOURCE: ATP, TWITTER, INSTAGRAM, FACEBOOK. FIGURES CORRECT AS OF 26.07.2018ATHLETES, UMPIRES AND COACHES 34
Top Women’s Tennis Players
Players selected from WTA rankings
GLOBAL TENNIS
TOP WOMEN’S SOCIAL FOLLOWING
Simona
1 2.5M
Halep
Caroline
2 6M
Wozniacki
Sloane
3 707K
Stephens
Angelique
4 1.8M
Kerber
WTA RANKING
Elina
5 688K
Svitolina
Caroline
6 331K
Garcia
Garbine
7 1.6M
Muguruza
Petra
8 1.6M
Kvitova
Karolina
9 531K
Pliskova
Julia
10 291K
Goerges
SOURCE: WTA, TWITTER, INSTAGRAM, FACEBOOK. FIGURES CORRECT AS OF 26.07.2018ATHLETES, UMPIRES AND COACHES 35 Top Tennis Players The ATP top 10 has been dominated predominantly by Roger Federer, Rafael Nadal, Novak Djokovic and Andy Murray since 2004. Serena Williams has been the consistent performer on the WTA Tour since 2002 winning 23 Grand Slam titles. The later stages of Wimbledon in 2018 highlighted the current dominance of older players with all four men’s semi-finalists aged 31 and over and the eventual women’s singles winner, Angelique Kerber (30) defeating Serena Williams (36). With these players moving towards the end of their illustrious careers, there is excitement growing around the new wave of top 10 players over the coming years. This provides brands with a great opportunity to partner with exciting players who require extra funding to reach their full potential and as a result consistently compete in major tournaments around the world.
ATHLETES, UMPIRES AND COACHES 36
Top Ranked Nations
DAVIS CUP FED CUP
1 France Czech Republic
2 Argentina USA
3 Belgium Belarus
4 Croatia France
5 Great Britain Germany
6 USA Belgium
7 Spain Switzerland
8 Australia Romania
9 Switzerland Australia
10 Serbia Netherlands
ITF Rankings correct as of 23/07/18 18 Great Britain
The Davis and Fed Cups are the premier international team events for men and
women. Andy Murray led Great Britain to their first Davis Cup title since 1936 in
2015 beating Belgium 3-1 in an unforgettable performance. The Great Britain Fed
Cup team have never been crowned champions, however, with a new wave of
talent, they may be able to start challenging the world’s elite in the years to come.37 GOVERNING BODIES
GOVERNING BODIES 38 British Lawn Tennis Association (LTA) CEO/MD: Scott Lloyd Key Contact: James Mercer Key Email: info@lta.org.uk Key Number: +44 (0)20 8487 7000 Facebook: @britishtennislta Twitter: @BritishTennis Instagram: @britishtennis Women’s Tennis Association (WTA) CEO/MD: Steve Simon Key Contact: Alex Prior Key Email: https://www.linkedin.com/in/alex-prior-0a291846/ Key Number: +44.20.7386.4100 Facebook: @WTA Twitter: @WTA Instagram: @wta ITF Wheelchair Tennis CEO/MD: Martin Corrie Key Contact: Alistair Williams Key Email: wheelchair@itftennis.com Key Number: +44 (0)20 8878 6464 Facebook: @InternationalTennisFederation Twitter: @ITFWheelchair International Tennis Federation (ITF) CEO/MD: David Haggerty Key Contact: Matthew Woods Key Email: sponsorshipsales@itftennis.com Key Number: +44 (0)20 8392 4615 Facebook: @InternationalTennisFederation Twitter: @ITF_TENNIS Instagram: @itf_tennis
GOVERNING BODIES 39 Association of Tennis Professionals (ATP) CEO/MD: Chris Kermode Key Contact: Mark Epps Key Email: https://www.linkedin.com/in/eppsmark/ Facebook: @ATPWorldTour Twitter: @ATPWorldTour Instagram: @atpworldtour Tennis Foundation CEO/MD: Joanna Farquharson Key Contact: Andy Dodd Key Email: andy.dodd@tennisfoundation.org.uk Key Number: 02084877000 Facebook: @TennisFoundation1 Instagram: @tennis_foundation
40 COMPETITIONS
COMPETITIONS 41 Competitions Competition Gov.body Gender National/Individual Date US Open Both Individual Aug-Sept 2018 Laver Cup Both National Sep 2018 Davis Cup Men National Sept 2018 Fed Cup Women National Sept 2018 WTA Finals Women Individual Oct 2018 Paris Masters Men Individual Oct-Nov 2018 ATP Finals Men Individual Nov 2018 NEC Wheelchair Tennis Masters Both Individual Nov-Dec 2018
COMPETITIONS 42
Competitions
Competition Gov.body Gender National/Individual Date
French Open Both Individual May-June 2019
Fever Tree
Championships Men Individual June 2019
Queen’s Club
Nature Valley
Internatinal Both Individual June 2019
(Eastbourne)
Australian Open Both Individual Jan 2019
Nature Valley Open
Both Individual June 2019
(Nottingham)
Monte Carlo Masters Men Individual April 2019
Madrid Open Both Individual May 2019
Italian Open Both Individual May 2019COMPETITIONS 43
Competitions
Competition Gov.body Gender National/Individual Date
Nature Valley Classic Women Individual June 2019
(Birmingham)
Wimbledon Both Individual July 2019
BNP Paribas
Both National 2019
World Team Cup
Olympics Both National July-Aug 2020
Paralympics Both National Aug-Sept 2020
The 68 ATP tournaments and 58 WTA tournaments, on top of the ITF’s Davis
Cup, Fed Cup, Futures, Juniors and Wheelchair tennis competitions offers brands
ample sponsorship opportunities throughout the whole year.44 NEWS STORIES
NEWS STORIES 45 The sponsorship landscape at the top of professional tennis July 2018 read more More funding needed to encourage new tennis talent, says rising Wimbledon star July 2018 read more What Roger Federer’s $300m Uniqlo deal tells us about the state of tennis sponsorship July 2018 read more State of pay: tennis has huge gender gap in earning power July 2018 read more Tennis and cricket are the sports with the largest disparities between men’s and women’s pay April 2018 read more Tennis match-fixing: ‘Tsunami’ of corruption at lower levels says report April 2018 read more LTA report: British tennis body ‘not satisfied’ with gender pay gap February 2018 read more It’s tough on the world tennis tour January 2018 read more Why So Many Tennis Players Go Pro Even Though Few ‘Make It’ January 2018 read more The WTA has selected Shenzhen, China as the host city for the WTA Finals, along with record prize money of $14 million January 2018 read more Judy Murray calls for increased financial support for young tennis players October 2017 read more
NEWS STORIES 46 The LTA and tennis’ strategy problem July 2017 read more How women won the fight for equal prize money at Wimbledon July 2017 read more LTA spearheads £250m transformation of Britain’s tennis courts June 2017 read more British No 1 says remarkable support from family and friends - not the country’s tennis chiefs - is behind her rise to world no 9 January 2017 read more Want your kid to become a tennis player? Prepare to spend big October 2016 read more Lucrative opportunities for brands who associate themselves with tennis June 2016 read more Britain’s top junior tennis player is unable to compete in big tournaments because the Lawn Tennis Association refuses to fund him December 2015 read more How The 92nd-Ranked Tennis Player In The World Earns A Comfortable Living August 2013 read more
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