Tennis Channel Tennis.com Tennis Magazine 2018/2019 media kit
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Tennis Channel Tennis.com Tennis Magazine 2018/2019 media kit
1
One-stop shop for everything tennis. With the 2017
acquisition by Sinclair Broadcast Group, Tennis Channel
has grown into a 24/7 multi-media live sports platform
delivering fully integrated storytelling, complementary
content experiences, and cross-platform sponsorships
via Tennis Channel, Tennis Magazine, Tennis.com, Baseline,
the new Tennis Channel App and Tennis Channel Plus. Join
us on tour as we continue to hold the reputation for the
premiere provider of pro-game coverage and tennis lifestyle
content across all platforms, all year-long, worldwide.
2
Tennis Media
Connecting
With Fans Tennis
Channel
On All
Platforms
Tennis
.Com Tennis
Channel
Plus—
Subscription
Service
Tennis
Channel
App
Tennis
Magazine
SBGTV Social
Television
Stations
3
Tennis is the
fastest growing
Fast Facts major sport:
55.4 million homes
up
39%
YOY
Tennis Channel + Tennis.com Social:
1.28MM+ followers
1.4M monthly
unique
readers
1.2M
monthly download
unique the app
visitors today
*
DATA
provided by
Nielsen and
Google Analytics
4
Tennis Channel has
the most affluent
audience in all of
television, attracting
a well-educated,
influential and active
viewer among all
ad supported cable
networks.
5
Tennis Channel
Fastest Growing
Cable Network
In 2017 Tennis Channel grew over
12M subscribers ( more than
any other cable network )
365
Delivering Action Packed Programming days a year
Passionate and Engaged Fans
55.4M
Delivers both decision makers in the household
{ 52% Male
48% Female
Tennis Athletes are worldwide celebrities
Viewers Watch Sports Live
= Commercials Get Seen
Top Quality Environment: Lowest Clutter – Average pod length 1:25
*
SOURCE:
Nielsen Ad Intel 1q17– individual
telecast, The Nielsen Company,
“Commercial & Advertising Report”
August 2017
6
Tennis.com
The Premier Tennis
Website In The World
#1 Tennis Website In The U.S. And Worldwide
+8% 1.2M 12M
Users 2017 Vs 2016 Monthly Users Monthly Page Views
Targeting the Power Consumer
34 $1.27M* +91%* +277%*
Median Age Net Worth Top Management Chief Officer
Baseline: Millennial Targeted Section
2.5M 7M+
Users Page Views In 2017 > More Than Double From 2016
*
SOURCE:
Google Analytics, 1/1-12/31/17 vs
1/1-12/31/16. *2017 IPSOS Affluent Survey
Doublebase –Adults 18+ HHI $100K+.
*ABOVE AVERAGE
7
Tennis Connects Fans With
Channel The Game Anytime &
App Anywhere
Tennis Channel App
Brand New Tennis Channel App
Tennis Channel’s authenticated streaming platform allows
paid TV subscribers to connect to Tennis Channel on any
device, anywhere
• OTT video streaming
• Authenticated linear feed across mobile, desktop and connected devices
• Mosaic multi-court coverage available on the App and VOD
• Extensive pre-roll and dynamic ad insertions opportunities
• Connected TV partners include IOS, Android, Apple TV, Roku
and Amazon Fire
Tennis Channel Plus
OTT Subscription Service
Tennis Channel’s 24-hour over-the-top complementary
platform – every fan’s must have, delivering a subscription
service for streaming matches not broadcast
on Tennis Channel
• 650+ select matches
• 20+ tournaments
• $89.99/year
8
Audience 1,400,000
Tennis
{
Rate Base 600,000
Magazine
The Largest 62%
Magazine
Dedicated to
the Sport of 38%
Tennis and
its Lifestyle
Demographics
Median HHI $156,200
Median Age 40
Bachelor’s Degree or Higher 84%
Professional/Managerial 81%
C-Suite Title (Index) 228
Published Six Times Per Year
*
SOURCE:
2017 Ipsos Affluent Survey
USA Doublebase,
Adults 18+
[ ] 9
The Power of
Sinclair
Broadcasting
Increased
Reach
Branded
News
Inserts
Promotion
Across
181 Stations
165 Websites
Local
Tournament
Activations
10Non- Stop Year- Round Action
Tournament
Coverage
Tennis Channel, Tennis.com and Tennis Magazine cover all four Grand
Slams as well as more than 100 of the world’s top tournaments.
Throughout 2018, this multi-platform approach also applies to tentpoles
including Desert Smash, a star-studded charity tennis event, Strokes of
Genius, an original 2-hour event focused on the greatest tennis match
ever played and Stories of the Open Era: 50th Anniversary, a celebration
of professional tennis as we know it today.
12Studio Shows
Center Court is home for all the tennis
action around the world broadcasted from Tennis
Channel’s state-of-the-art live production studio
in Los Angeles with interview support, pre-game/
post-game analysis and production feeding in
from the week’s best tournaments.
Center Court · 170 + days of Center Court coverage
· Over 60+ tournaments
Coverage in · Featuring later round coverage avg. 4 days per Center Court week
2018 · Presenting sponsorships and integrations available
Tennis Channel Live Pre or post-game show that
delivers an end-to-end look the ATP and WTA tour
throughout the tennis season. From breaking news,
highlights and features to in-depth interviews, match
previews and analysis, Tennis Channel’s top on-air
announcers keep viewers informed on every
tournament, every week, throughout the entire year.
13All-Star
On-Air
Broadcast Martina Navratilova Mary Carillo
Team
H
Fans tune-in to hear the best broadcast team
in the business consisting of Grand Slam
champions, acclaimed sports journalists and
legendary coaches.
Jim Courier
James Blake Lindsay Davenport Paul Annacone Tracy Austin
Brett Haber Ted Robinson Jon Wertheim Kevin Frazier
Justin Gimelstob Chanda Rubin Steve Weissman Omar Miller
141
Multi-Platform
Programming
{ Tennis content shared across every
medium. We’re taking our viewers,
readers and users favorite features,
extending their property names across
all platforms to provide even deeper
coverage of the sport of tennis. New
integrated programming includes:
What’s at Stake
Rankings are a driving force in tennis. From the first ball played
in January to the last in November, men and women on the pro
circuit are grasping for every point to improve their ranking and
ultimately make it to the year-end finals. What’s at Stake will follow
players’ rankings consistently through an in-depth series informing
and updating viewers on what each player has to win or lose
throughout the entire year.
- Year-round weekly segment
Stories of the Open Era
Stories of the Open Era: 50th Anniversary, celebrates the past fifty
years of pro-tennis, reflecting each week on a historical moment
or person who made their mark in history and helped changed
the sport of tennis to what we know it today. Stories of the Open
Era: 50th Anniversary will also be told via print, digital and social
extensions.
- Year-round weekly segment
15Multi-Platform
Programming
Tough Call
2
Weekly feature where Tennis Channel talent ask each other and viewers
& readers a thought-provoking question, inviting everyone to join in the
discussion via social media, Tennis.com, and TennisChannel.com.
- Year-round weekly segment
My Tennis Life: Season 2
Pro-tennis player reality series where fans are given a front row
seat to the tight-knit world of tennis with unprecedented access
to professional tennis players, Jared Donaldson (USA) and Lucie
Safarova (CZE). A behind-the-scenes look at the players as they
chase their dreams and travel the world in search of tournament
wins, all while sharing the highs and lows of life on the Tour.
- Year-round weekly segment
- Season 3 premieres January 2019
Heroes
Tennis Channel, Tennis Magazine, and Tennis.com join forces for the
second consecutive year, presenting The Heroes Issue in November/
December. 2018 issue honors fifty gifted, courageous, outgoing and
inspiring individuals in the world of tennis throughout the past fifty
years.
- Q4 weekly series
The Look Ahead
Following the conclusion of a tennis-filled week, Tennis Channel talent
will update the millions of upscale tennis fans on what to expect for
the upcoming tournament from the biggest tournament storylines to
personal accounts at the select tournament city.
- Year-round weekly segment
1 Minute Clinic
Takes aim at boosting one’s game through definitive tennis, nutritional
and fitness tips. Hosted by premiere coaches and contemporary
tennis icons, this custom short form and editorial series helps give tips
to viewers on how to strengthen their health and performance on and
off the court.
- Year-round short form
16Multi-Platform
Programming
Destination Tennis
3
Custom travel short and editorial series that takes viewers on a
tour of exquisite cities from major tournaments around the world,
offering a travel guide and inside look at what the players and
locals experience at select tournament cities.
- Year-round short form
10 to Watch
10 to Watch is a series profiling and featuring the top 5 young
male and top 5 young female up-and-coming players of the year
who have the passion, talent and drive to be the next top-ranked
player in the world.
- Year-round short form
Coaching in the Bigs
Coaching series with Paul Annacone, notorious coach for Pete
Sampras and Roger Federer, where he sits down with a
handful of contemporary coaches, exploring the good, the bad
and the ugly of competing at the highest levels of the game.
- Year-round short form
Mary In
Throughout each Grand Slam – Melbourne, Paris, London, New
York – the Grand Slam Doubles Champion and adored sports
broadcaster, Mary Carillo, invites viewers to explore the interesting
range of people and places in these must-see tennis destinations.
- Australia, Paris, London, New York Segments
Advantage Omar
Travel series with Omar Miller, American actor and celebrity
influencer, that takes viewers beyond the tennis courts at some
of the most beautiful cities on Earth, exploring the unique tastes
and cultures of each city while capturing the smiles and laughter
of the locals.
- Indian Wells, Miami, Charleston, Washington D.C., New York Segments
17Multi-Platform
Programming
Holding Serve
Throughout 2018, Mary Carillo will sit down with 20+
4
professionals, old and new, conducting in-depth interviews
giving viewers firsthand insights into the lives of the pros,
covering the trials and triumphs they face in the game and
in life.
- Year-round short form
Tennis Extra
Custom short form covering the “can’t miss” industry events
of the year, from player parties to charity and sponsor
events.
Bag Check
Bag Check, one of Tennis Channel’s most popular short
form series, shows fans all the gear the pros carry around.
From shoes to racquets, from good luck charms to snacks,
we’ve seen it all and Bag Check gives the fans a chance to
see it too.
- Year-round short form
TenniStory
Extraordinary short form series that takes viewers beyond
the court exploring heartwarming stories of legends and
rivals, families and friends, historians and analysts.
- Year-round short form
Unstrung
Jon Wertheim is one of the world’s leading tennis writers,
bringing his insights to Tennis Channel as well as readers of
Sports Illustrated. Wertheim’s “Unstrung” covers a wide
range of topics during a Grand Slam, from break-ing news
to big picture takes to peeks into nooks and crannies of the
game rarely tackled.
- Major tournament segments
182018
Documentary:
In addition to Tennis
Channel’s production team
covering tennis week after
week, our prominent
producers create state-of-
the-art documentaries on
historical moments and
people in the sport of tennis
from the original trailblazers
to the game changers and CELEBRATION
CELEBRATION OF OF
biggest rivalries. FEDERER VS.
FEDERER VS. NADAL NADAL
THE GREATEST
THE GREATEST RIVALRY
RIVALRY
IN TENNIS
IN TENNIS HISTORYHISTORY
T E N N I TSE NC N I S C H E EA
T E NHN IAS CNH ANN N LL PNRPEN E L P R E S E N T S
SRE NET SS E N T S
S T RS O
T RK O
E SK EOS F OG
F EG
N EI UN SI U S
Strokes of Genius
In celebration of the 10-year
anniversary of the greatest STROKES
OF
match ever played, Tennis
Channel partners with
Federer, Nadal,
Amblin
and theEntertainment
greatest rivalry
in tennis history.
Rock Paper Scissors to pro-
and
G E UN
C O M ICNOGM SI N
TENNISAMBLIN
TENNIS CHANNEL, CHANNEL,
G
I U2 0ES
M MS EU RM M 1R8 2 0 1 8
AMBLIN ENTERTAINMENT,
ENTERTAINMENT, AND ROCK
AND ROCK PAPER PAPER
SCISSORS SCISSORS PRESENTS
PRESENTS
IN ASSOCIATION WITH ALL ENGLAND
TENNISLAWN
CLUB TENNIS
- 88 MINCLUB
TRT - 88 MIN TRT
duce an original documentary, IN ASSOCIATION WITH ALL ENGLAND LAWN
CELEBRATION OF FEDERER VS. NADAL
Strokes of T EGenius,
N N I S Cbased
H A N Non
E L P R E S E N T S THE GREATEST RIVALRY IN TENNIS HISTORY
the true story between
S TChampions
World R O K Eand S World
OF G E N IUS
Favorites Rafael Nadal and
Roger Federer during the 2008
Wimbledon men’s finals. TENNIS CHANNEL, AMBLIN ENTERTAINMENT, AND ROCK PAPER SCISSORS PRESENTS
IN ASSOCIATION WITH ALL ENGLAND LAWN TENNIS CLUB - 88 MIN TRT
TENNIS CHANNEL, AMBLIN ENTERTAINMENT, AND ROCK PAPER SCISSORS PRESENTS
IN ASSOCIATION WITH ALL ENGLAND LAWN TENNIS CLUB - 88 MIN TRT COMING SUMMER 2018
C O M I N G S U M M E R 2 0 1 8
19Sponsorship
Opportunities
Tournaments
• Presenting Sponsor
• Desk/Studio
• Features
Long Form
Programming
Short Form
Programming
Features
Events
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