THE#1 OFFICEINCENTRALVIRGINIA - OUTSTANDING AGENTS. OUTSTANDING RESULTS.
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The # 1 Office in Central Virginia
Outstanding Agents. Outstanding Results.
Why ?
The Global
All RE/MAX offices enjoy the name brand recognition and provide Associates with multiple competitive
advantages in serving all your real estate needs with:
• National television advertising
• Personal advertising controlled by Associates
• Dominant market presence and market share.
• Presence in 84 countries
Experience
RE/MAX Associates:
• Have more real estate experience than other real estate agents
• Average three times the production of most agents, two times more than our closest competitor
• Have earned more advanced industry designations than other agents
• Make up less than 2 per cent of the real estate agents,
but account for more than 12 per cent of all agents’ sales
Experience and Education
RE/MAX Associates:
• Are better qualified to set the right price for the homes they list
• Are better equipped to market those homes
• Are likely to find a buyer in a shorter period of time
As a result, the average RE/MAX Sales Associate out-produces competing agents by approximately three to one.
Network Size
The revolutionary RE/MAX concept of enabling real estate professionals to maximize their business potential has
evolved into an organization of more than 89,000 Sales Associates in 6,200 offices in more than 84 countries.
The Balloon Logo
The red, white and blue RE/MAX balloon, with its “Above the Crowd!” slogan is one of the most recognizable business
logos in the world. This powerful branding builds instant credibility with customers all over the world.
“The Hometown Experts with a World of Experience”
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in.
Thus, committed to their local community, they have a deep personal interest in the customers they serve.
Outstanding Agents. Outstanding Results.
Brand Recognition
In the U.S., RE/MAX has the real estate industry’s strongest presence in
national television advertising, helping to make the red, white and blue
RE/MAX hot air balloon one of the most recognizable business logos in the world.
RE/MAX Associates can select from a variety of sophisticated marketing tools - including
specialized marketing for luxury homes - to customize a distinctive marketing plan for your
property. Targeting the appropriate readership of national, and even international publications
ensures marketing of your home reaches the correct audience while capitalizing on the
strength of RE/MAX brand recognition.
Outstanding Agents. Outstanding Results.
Icon in the Industry
Outstanding Agents. Outstanding Results.
Brand Recognition
Our national television advertising campaign positions the RE/MAX name in front of millions
of buyers and sellers all over the country. Found on national television channels,
RE/MAX advertising is designed to keep the brand as well as www.remax.com
top of mind when someone decides it is time to buy or sell their home.
Outstanding Agents. Outstanding Results.
International Network
Tapping the global scope and phenomenal presence of the RE/MAX International network is a
unique and powerful advantage we have over any other real estate organization.
Having access to thousands of international referral sources is key to finding qualified
buyers and sellers. Through a network of more than 89,000 associates in over
84 countries, we have the inside track on buyers and sellers around the globe.
“Nobody in the world sells more real estate than
Outstanding Agents. Outstanding Results.
A Dominant Internet Presence
WWW.REMAX.COM
RE/MAX is the first real estate franchise
organization to publish all U.S. residential
listings, including those of competitors, on its
Web site. With more than 3.85 million listings,
remax.com attracts an average of 2.5 million
unique visitors a month - each one of whom
is a potential buyer for your property.
The initiative, combined with an aggressive national advertising campaign and a search engine
optimization strategy, is making remax.com one of the most-visited real estate sites on the Web.
With the power of remax.com, information on your property is
available to potential buyers nationwide.
The RE/MAX comprehensive print, television and online advertising
campaign drives national traffic to remax.com.
Remax.com averages more than 28 million unique visitors annually.
As your RE/MAX agent, I can better market your property. I have the
ability to add an unlimited number of photos, write a detailed property
description, including a virtual tour link, and add many additional
features not available elsewhere.
Let me leverage the power of remax.com
to get your home sold!
Outstanding Agents. Outstanding Results.
A Dominant Internet Presence
REMAX.COM Visibility
RE/MAX.com has more unique visitors everyday than any other real estate company.
The chart below indicates which websites buyers and sellers visit for their
real estate needs. remax.com is the most visited real estate franchise
website. Millions of buyers and sellers visit remax.com each month,
creating a site that continues to generate more leads and business for you.
Outstanding Agents. Outstanding Results.
More Experience
R E/MAX associates average more real estate experience than other agents and lead the
real estate industry in advanced education and production. Across the network, RE/MAX
Associates lead the competition in many of the most respected designations in the industry.
Outstanding Agents. Outstanding Results.
Most Productive Agents
R E/MAX associates average more transaction
sides per agent than any other company.
Outstanding Agents. Outstanding Results.National Market Share
Nobody Sells More Real Estate Than RE/MAX!
Outstanding Agents. Outstanding Results.Why RE/MAX Commonwealth?
Why not have the best?
#1 RE/MAX Company in Central Virginia
#2 Market Share in the Central Virginia Regional MLS
Named Among the Top 225 Real Estate Companies in
the Country by Real Trends, Inc. for 2010.
Named Among the Top 225 Real Estate Companies in
the Country by RisMedia, Inc. for 2010.
Our Associates average over 15 transactions per
year—over two times national averages and over three
times local averages.
RE/MAX Commonwealth Associates have more sales
experience than other real estate agents.
Outstanding Agents. Outstanding Results.About RE/MAX Commonwealth
RE/MAX Commonwealth offices are independently owned and operated franchises of RE/MAX, LLC,
a national organization with over 6,300 franchised offices and over 92,000 associates. Established in
1973 as an alternative for top producing agents, RE/MAX has revolutionized the industry and is leading
it into the future with energy and vision. The premise behind RE/MAX success is simple – a flat fee
structure for associates that gives more commission dollars to top producers, but marginal or part-time
agents cannot afford to pay.
RE/MAX Commonwealth North of the River was founded in 1978 and became RE/MAX in 1991. RE/MAX
Commonwealth South of the River was founded in 1986 and became RE/MAX in 1995. RE/MAX
Commonwealth Hanover was founded in 2010.
RE/MAX Commonwealth has six locations in the Richmond Metropolitan area. The Near West End—Glen
Forest Drive, Short Pump—Westgate Parkway, in the heart of the City of Richmond—Meadow Street, as
well as offices at 1231 Alverser Drive, 9401 Courthouse Road in Chesterfield and the Hanover office on
Mechanicsville Turnpike. RE/MAX Commonwealth offices had combined sales of over 460 million in
2010, easily making them the top RE/MAX company in Central Virginia and one of Richmond’s leading
companies.
RE/MAX real estate professionals are the best in the United States, outselling other real estate agents
by a three-to-one margin. RE/MAX leads the real estate industry in sales, in average years of experience
and in professional designations per associate. ENTREPRENEUR Magazine named RE/MAX, LLC as
the number one real estate franchise.
Whatever your real estate needs, RE/MAX Commonwealth has the experienced sales professionals to do
the right job. Our associates have the benefit of top staff and the latest technology designed to assist our
clients and customers with all their real estate needs in Richmond and around the world.
By choosing a real estate company whose name is an acronym for "real estate maximums,” you are
choosing a company that offers maximum efforts, maximum assistance and maximum support.
You can feel confident that the RE/MAX Commonwealth Associates will handle all of your transactions
in a professional, efficient and trustworthy manner.
RE/MAX Commonwealth 7201 Glen Forest Drive, Suite 104 Richmond, VA 23226 (804) 288-5000
RE/MAX Commonwealth 200 Westgate Parkway, Suite 102 Richmond, VA 23233 (804) 360-5200
RE/MAX Commonwealth 511 North Meadow Street Richmond, VA 23220 (804) 353-4455
RE/MAX Commonwealth 1231 Alverser Drive Midlothian, VA 23113 (804) 794-2150
RE/MAX Commonwealth 9401 Courthouse Road, Suite 200 Chesterfield, VA 23832 (804) 530-3600
RE/MAX Commonwealth 6501 Mechanicsville Turnpike, Suite G1 Mechanicsville, VA 23111 (804) 746-7466
www.HomesInRichmond.com
Outstanding Agents. Outstanding Results.RE/MAX Commonwealth Associates
Production per Agent
16
14
12
10
8
6
4
2
0
Source: CVRMLS 2010 and Power Brokers Report May 2011
Outstanding Agents. Outstanding Results.Company Values
We believe that “in an organization, the greater the correlation between the values
of its members and the values of the organization, the greater its success.”
We believe in people who:
believe in their company and its purpose
believe in real estate as a career
believe in themselves
We believe that people stay in environments where they are learning and
leave environments where they are not learning.
We believe in an environment of creativity, growth and productive change
that encourages our Associates to maximize their potential.
We believe a creative, productive environment must be natural:
we don’t believe in fear motivation
we believe in personal motivation and personal recognition
We believe that our Associates should not subsidize those who do not have the
capacity or desire to produce.
We will not sanction incompetence or mediocrity.
We believe in the Excellence Theory and will strive to achieve its ideal of
“producing the best and accepting nothing less than the best.”
We believe in an environment of mutual respect consistent with personal values
based on spiritual, intellectual, physical, financial and psychological equity.
We believe in the division of responsibility between management and sales.
We are human-resource oriented and believe in the concept of synergy and the
force that lies within our Associates.
Outstanding Agents. Outstanding Results.A Full Service Real Estate Company
Size
We are the largest RE/MAX Real Estate Company in Central Virginia and among the
top in the nation. RE/MAX Commonwealth includes more than 170 Sales Associates
and 6 office locations.
Complete Real Estate Services
Residential sales and leasing, investment property, farms, land and estates and all aspects
of commercial real estate. We can do it all!
Full Service Marketing Department
Brochures, postcards, advertising opportunities, professional photography and
virtual tours too!
In-House Mortgage Company—New American Mortgage
Promoting specialized attention and speedy approval for clients.
In-House Title Company—Pinnacle Title
Full-service, experienced staff to ensure a smooth closing.
Training and Education
Whether buying or selling a home, your most valuable asset is a highly-skilled and
well-educated real estate agent. RE/MAX Commonwealth sales associates have
access to the most advanced educational tools including 24-7 internet training-on
demand, satellite broadcasts, as well as a full-time office staff available for live
classroom training and one on one training.
24 Hour Support
RE/MAX Commonwealth Associates have access to Top Brokers and Managers,
averaging over 20 years of experience, 24 hours a day.
Outstanding Agents. Outstanding Results.Office Locations
RE/MAX Commonwealth RE/MAX Commonwealth
200 Westgate Parkway, Suite 102 511 North Meadow Street
Richmond, Virginia 23233 Richmond, Virginia 23220
804.360.5200 804.353.4455
RE/MAX Commonwealth
7201 Glen Forest Drive, Suite 104
Richmond, Virginia 23226
804.288.5000
RE/MAX Commonwealth
9401 Courthouse Road, Suite 200
Chesterfield, Virginia 23832
804.777.9001
RE/MAX Commonwealth
1231 Alverser Drive RE/MAX Commonwealth
Midlothian, Virginia 23113 6501 Mechanicsville Turnpike, Suite G-1
804.794.2150 Mechanicsville, VA 23111
804.746.7466
Outstanding Agents. Outstanding Results.Internet Exposure
In the latest survey from the National Association of Realtors, over 89% of the
home buyers started their search for a new home on the internet.
In 2010, 37% of home buyers found their home on the internet, up from 8% in 2001
per the National Association of Realtors Home Buyer Seller survey. In 2002, the internet
surpassed print ads, in 2004, more buyers found their home in the internet than from signs
and in 2009, the internet became THREE TIMES more powerful than signs.
homesinrichmond.com
The doors are never closed at RE/MAX Commonwealth.
Your home is receiving exposure 24 hours a day, 7 days a
week. In addition to RE/MAX Commonwealth’s company
website, www.HomesInRichmond.com, your home is
available to major real estate sites including:
remax.com
With over 50,000 unique visitors daily, www.remax.com has
become a leading real estate resource for consumers. In 2008,
RE/MAX International spent more than 80 million in advertising
to drive consumers to remax.com for all their real estate needs.
Over 140,000 leads are being generated each month from
interested home buyers. With lead notification capabilities,
I receive an electronic notification immediately when a visitor
has expressed interest or requested a showing on your property.
realtor.com
With more than 10 million monthly unique visitors,
www.realtor.com is the #1 consumer destination for real estate
related information and property searches. All RE/MAX
Commonwealth listings are displayed on realtor.com with
photos and descriptions.
Outstanding Agents. Outstanding Results.Internet Exposure
When listing property with a RE/MAX Commonwealth agent, detailed information about your home
will be placed on the following websites. Your home will also be displayed on the other top real
estate company websites (Long & Foster, Coldwell Banker, ERA, Prudential and Century 21). Active
listing data is also displayed on over 2,500 individual agent websites in the Richmond market area.
The web is by far the most important
advertising medium for real estate.
Fortunately, we have managed to
stay ahead of this trend by increasing
our web presence and putting
properties in front of online buyers
very effectively by pushing listings to
more places very quickly. In 2010,
over 90% of home buyers used the
internet to find their home and/or
agent deeming the internet the most
reliable and creditable source for
information when searching for their
new home!
Subscribing to List Hub and VLS
Homes, web services that connect
real estate professionals and
important real estate advertisers
on the web allows us to do just that.
This service gives the ability to
advertise your listing on some of
the busiest real estate marketplaces
on the internet!
This technology is just one of the
important tools that allow us to
present your property as effectively
as possible and to have it discovered
by as many potential buyers as
possible, giving you the advantage!
Outstanding Agents. Outstanding Results.Innovative Technology
R E/MAX Commonwealth Associates offer the most innovative and powerful tool to sell
your home...VOICEPAD! An endless number of prospects and agents will drive by
your home every week. VOICEPAD enhances the effectiveness of your yard sign by
allowing buyers to request information about your home directly from their mobile
telephone. It’s fast, efficient, and you’ll never have to worry about the flyer box being
empty. Even Spanish-speaking inquiries can immediately connect to a bilingual agent
eliminating language barriers.
VoicePad makes it easy for potential buyers and their agents to learn about the
features of your home or even schedule a showing on the spot. This system also
caters to prospective buyers who are in the infancy of their home search and may
prefer to comfortably acquire information about your home before they engage and
agent - eliminating the “intimidation factor”. Your agent is notified immediately of
all inquiries on your home. So, when a buyer is ready to see your home, they can
immediately connect with your agent. Allow me to put the power of
VOICEPAD to work for you!
MORE INQUIRIES = MORE SHOWINGS = FASTER SALE AT THE HIGHEST PRICE
Outstanding Agents. Outstanding Results.Marketing Resources
Advertising your home is just the “tip of the iceberg.” With RE/MAX Commonwealth, your home will benefit
from a complete system of marketing exposure.
Our Past Clients:
With over $7.5 billion in sales since 1991, RE/MAX Commonwealth has an excellent client base to draw
from. Referrals from past clients are the number one source of business for our agents.
For Sale Sign:
Our internationally recognized sign is well-known, attracts attention and instills confidence in both buyers
and sellers.
Open Houses:
Open houses are sometimes used to increase buyer awareness. I will be happy to discuss open houses
with you to determine if this should be part of our marketing strategy.
Internet:
All of the RE/MAX Commonwealth listings are put on our website— www.HomesInRichmond.com,
www.REMAX.com, www.Realtor.com and all of our associates’ personal websites. Potential buyers from
anywhere in the world will have information about your home available to them 24 hours a day. We currently
receive over 275 leads per week through the Internet. When a prospect expresses interest in your home, we
receive their name and number almost instantly through text messaging. We’re able to provide the service
your prospects need before they have a chance to lose interest.
Direct Mail:
RE/MAX Commonwealth agents have in-house color marketing and mailing services available for custom
designs, quick turn around and quality control. From color flyers announcing a new house on the market, to
postcards mailed to the best agents in your area, to marketing brochures, these materials are sure to catch
the attention of prospective buyers. The marketing program we decide on will be uniquely tailored to be
effective for your property.
Multiple Listing Services:
Your home will be professionally advertised in the Central Virginia Multiple Listing Service , which is the
central databank for thousands of area Realtors and their buyers. Within 24 hours, agents all over town will
have the data they need to sell your home.
Status Reports:
Throughout the listing period, I will keep you informed about neighborhood sales, our competition and
market conditions. Our communication technologies are second to none.
Outstanding Agents. Outstanding Results.Marketing Resources
Advertising Publications:
RE/MAX has millions of advertising impressions each month, which no local firm can match.
Our local advertising is carefully targeted to the home buying segment of the market and includes
advertisements in the Richmond Magazine Sourcebook, and the Richmond Convention & Visitors Guide
edition. We also advertise on network television Channels 6, 8, and 12 and on cable television, including
CNN and Headline News. No one attracts more buyers and can give your home more exposure than
your RE/MAX Commonwealth professional.
Relocation:
As Central Virginia’s premiere RE/MAX organization, we are the likely choice for Realtors in cities around
the world when their clients are moving to Richmond. Our reputation for getting the job done is well known
throughout the RE/MAX organization. Additionally, we are members of ERC (The Employee Relocation
Council), which helps corporate America with their relocation needs. RE/MAX Commonwealth provides
relocation services to all of the major relocation companies and to virtually all major corporations in the
area. The real value to you is more exposure for your home, through our ability to capture the highly
motivated relocating buyer.
RE/MAX Agents outsell other real estate agents three to one:
Averaging over 16 years in the real estate profession, RE/MAX agents have experienced good markets
and bad, buyer’s markets and seller’s markets. We know what it takes to get the job done in this market
and we can explain it in clear, understandable terms to our clients, customers and buyer prospects.
Whatever the market condition is or becomes, we know what strategies will work.
Outstanding Agents. Outstanding Results.Giving Back
Community involvement is highly valued at all levels of the RE/MAX organization - from
individual Associates to RE/MAX offices, regions, and RE/MAX, LLC.
RE/MAX cause marketing and charity fundraising take on many forms including:
Since RE/MAX became the exclusive real estate sponsor of Children's Miracle
Network in 1992, RE/MAX Associates have raised more than $28 million for the
cause. RE/MAX Associates donate funds by pledging contributions derived from
their transactions, staging fundraising events and handling phones at the annual
Children’s Miracle Network television fundraising event.
After six years of co-sponsoring the Survivor Recognition Program
at Komen Race for the Cure events, RE/MAX in 2009 took a key step
forward in the fight against breast cancer by becoming one of only 8
corporations and the only real estate network to be a national sponsor
of the full race series. In addition, RE/MAX International initiated a
fundraising effort called Sold for the Cure. The program is exclusive
to RE/MAX Associates, and allows them to voluntarily make
contributions to their local Komen Affiliate for each closed transaction.
RE/MAX International, Inc., sponsors the RE/MAX Tour for the Troops to
benefit two organizations dedicated to improving the lives of disabled veterans: Fish-
er House Foundation and Sentinels of Freedom Scholarship Foundation.
Warrior One, the famed Hummer H1 that was embedded with a CNN news
team in Iraq and refurbished on the “Overhaulin’” program, is the centerpiece
of the tour. It’s available for appearances across the United States.
In addition, RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation
and community center promoting understanding of the natural world and its conservation through art
and education.
All these avenues and more represent the RE/MAX network's commitment to community
involvement, serving the public beyond its real estate needs.
Outstanding Agents. Outstanding Results.Giving Back
At RE/MAX Commonwealth, we understand that serving the community also means giving back.
That is why our associates and staff serve on dozens of local boards and volunteer their time and
financial resources to many different local charitable organizations including:
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