The 2017 General Election, Brexit and the Return to Two-Party Politics: An Aggregate-Level Analysis of the Result1

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The Political Quarterly

The 2017 General Election, Brexit and the Return
to Two-Party Politics: An Aggregate-Level
Analysis of the Result1
OLIVER HEATH AND MATTHEW GOODWIN

Abstract
The outcome of the 2017 general election—a hung parliament—defied most predictions. In
this article, we draw on aggregate-level data to conduct an initial exploration of the vote.
What was the impact of Brexit on the 2017 general election result? What difference did the
collapse of UKIP make? And what was the relative importance of factors such as turnout,
education, age and ethnic diversity on support for the two main parties? First, we find that
turnout was generally higher in more pro-remain areas, and places with high concentrations
of young people, ethnic minorities and university graduates. Second, we find that the Con-
servatives made gains in the sort of places that had previously backed Brexit and previously
voted for UKIP. But, third, we find that the gains the Conservatives made from the electoral
decline of UKIP were offset by losses in the sort of places that had previously supported the
Conservatives, particularly areas in southern England with larger numbers of graduates. The
implication of these findings is that while a Brexit effect contributed to a ‘realignment on the
right’, with the Conservative strategy appealing to people in places that had previously
voted for UKIP, this strategy was not without an electoral cost, and appears to have hurt the
party in more middle class areas.
Keywords: UK general election, Brexit, vote change, turnout

                                                                Theresa May, who had become the party’s
Introduction                                                    leader only eleven months earlier, the Con-
IN  JUNE 2017 Britain went to the polls for a                   servative party polled 42.3 per cent of the
nation-wide vote for the third time in two                      vote, an increase of 5.4 points on its result in
years, and for the third time the result con-                   2015 and its highest share of the vote since
founded most expectations. Ahead of the                         Margaret Thatcher’s landslide in 1983. But in
election, all but one of Britain’s forecasters                  the eyes of many it was a pyrrhic victory.
had predicted a majority Conservative gov-                      The Conservatives won only 317 seats, thir-
ernment, with the predicted size of these                       teen fewer than in 2015 when David
majorities ranging from a low of forty-eight                    Cameron had won a small but surprising
to a high of 124, with a mean majority of                       majority.
seventy.2 Prior to the election campaign, 335                      For the Labour party, meanwhile, an elec-
‘expert’ academics, pollsters and journalists                   tion that some had feared would culminate
surveyed by the Political Studies Association                   in an historic loss and perhaps a devastating
similarly forecast an average Conservative                      split instead ended with heroic defeat. Prior
majority of ninety-two, though most                             to the campaign, when in some polls Labour
expected a majority of at least one hundred.3                   had languished twenty-one points behind
The eventual result—a hung parliament—                          the Conservatives, some had talked of the
was thus a shock.                                               party slumping to its lowest number of seats
   For the incumbent Conservative party, a                      since the 1930s. But under the leadership of
general election that had been called to                        radical left-winger Jeremy Corbyn, Labour
stamp its authority on Parliament ended in a                    outperformed the final opinion polls by an
humiliating retreat. Under the leadership of                    average of five points, receiving forty per
© The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
Published by John Wiley & Sons Ltd, 9600 Garsington Road, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA   1
cent of the vote—the party’s highest share                    cent two years later. The collapse of the UK
since Tony Blair’s second landslide in 2001,                  Independence Party (UKIP), which had cam-
and the third highest since 1970. Corbyn and                  paigned for Brexit, was especially noticeable.
Labour won 262 seats—an increase of thirty                    Compared to 2015, when UKIP had received
on 2015 and the largest number since Blair’s                  almost four million votes, only two years
third and final victory in 2005. Compared to                   later UKIP’s number of candidates fell from
2015, Labour increased its share of the vote                  624 to 377, its share of the national vote
by 9.5 percentage points, the party’s largest                 dropped from almost thirteen per cent to just
single advance since the election of Labour                   1.8 per cent, and the number of seats in
and Clement Attlee in 1945.                                   which UKIP polled at least ten per cent of
   In the end, however, only seventy seats                    the vote crashed, from 450 to only two (the
changed hands. The Conservatives gained                       eastern Conservative-held seat of Thurrock
twenty seats but lost thirty-three. Most of                   and the northern Labour-held seat of Hartle-
their gains came in Scotland, where they                      pool).4 Compared to their results in 2015, the
gained an extra twelve seats, and most of                     Scottish National Party (SNP), Liberal Demo-
their losses came in London and the South                     crats, Plaid Cymru and the Greens also
East, where they lost six seats each, respec-                 recorded declines in their vote share.
tively, and the South West where they lost                       In this article, we put the results of the
four seats. By contrast, Labour gained thirty-                2017 general election under the microscope
six seats and lost six seats. They made net                   to explore, at the aggregate level, the factors
gains across the country, winning an extra                    that thwarted Conservative hopes for a com-
six seats in Scotland, three seats in Wales,                  manding majority, defied predictions of a
and twenty-one seats across England.                          Corbyn-led catastrophe for Labour and pro-
   Confronted with a hung parliament, Con-                    duced the second hung parliament in the last
servative expectations of a commanding                        decade. Building on our earlier work, we
majority were forced to make way for a ‘con-                  devote specific attention to the role of Brexit
fidence and supply’ arrangement with the                       in the election.5 While the 2017 general elec-
Democratic Unionist Party (DUP). Yet despite                  tion will forever be known as the ‘Brexit
neither party managing to secure an overall                   election’, what exactly was the impact of the
majority, one feature of the election was the                 Brexit issue on the outcome? How did
return to dominance of the two main parties                   the collapse of UKIP, a party that during the
(Figure 1). With a combined 82.4 per cent                     2010–15 parliament had paved the way for
share of the vote, the two main parties                       the national vote for Brexit, affect support
received their largest combined share of the                  for the main parties? And what role was
vote since 1970, and with 26.5 million votes                  played by other factors, such as turnout, age,
they received more votes than at any previ-                   social class and education? After providing
ous election since 1951. After decades when                   an overview of the campaign, we will turn
elections had provided voters with echoes                     to examine each of these questions in turn.
rather than choices, the 2017 contest was also
one where there was a more meaningful pol-
icy difference between the main parties:                      Britain in flux: an overview of the
Theresa May’s vision of a ‘hard Brexit’ versus
Jeremy Corbyn’s anti-austerity platform and
                                                              campaign
populist cry to represent the ‘many not the                   The 2017 general election was one that did
few’. Faced with a clear and compelling                       not need to be called. Theresa May and her
choice, the 2017 election engaged voters to an                team had been encouraged by the polls,
extent not seen for the last twenty years, with               which during the fortnight before May called
turnout at sixty-nine per cent, the highest                   the election had put the Conservative party
since 1997.                                                   on an average of 42.8 per cent, Labour on
   Such trends were mirrored in a slump of                    25.5 per cent, UKIP on eleven per cent and
public support for ‘the others’, with the                     the Liberal Democrats on 10.3 per cent. With
share of the vote going to parties other than                 an average Conservative lead of 17.3 per-
Labour or the Conservatives falling from                      centage points in the polls, May stood on
thirty-two per cent in 2015 to just 17.5 per                  Downing Street and asked the country to

2    OLIVER HEATH         AND   MATTHEW GOODWIN

The Political Quarterly          © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
100.0%
  90.0%
  80.0%
  70.0%
  60.0%
  50.0%
  40.0%
  30.0%
  20.0%
  10.0%
   0.0%
      1910        1920       1930       1940       1950       1960       1970       1980         1990   2000       2010        2020
                                    Conservave                 Labour                Combined 2 party vote

Figure 1: Historic two-party share of the vote

provide a strong mandate for the vision of                           ‘Blue Labour’ project, which had urged
Brexit that she had set out in the ‘Lancaster                        Labour to reconnect with the same groups of
House speech’ in January 2017. This                                  voters, was invited to Downing Street to dis-
included leaving the single market and much                          cuss the strategy with May’s team.6 Between
of the customs union; negotiating a new free                         the autumn of 2016 and the 2017 election
trade agreement with the EU; ending the free                         campaign, May and her team launched a suc-
movement principle as it applies to Britain;                         cession of populist interventions and policy
ending the jurisdiction of the European                              proposals designed to lure back traditional
Court of Justice in Britain; and putting the                         social conservatives who had defected to
final deal to a vote in both houses of Parlia-                        UKIP or felt alienated by Cameron’s ‘mod-
ment. From the outset, therefore, Prime Min-                         ernisation’, and win over pro-Brexit and eco-
ister May had framed the contest as one that                         nomically left-behind workers in more
was chiefly about Brexit, an opportunity to                           traditional Labour areas. Aside from ‘Brexit
‘strengthen the hand’ of the Prime Minister                          means Brexit’, this narrative of a more inter-
ahead of the Brexit negotiations, and ‘stick                         ventionist conservatism was cultivated
to our plan for a stronger Britain and take                          through promises to cap energy prices,
the right long-term decisions for a more                             increase the national living wage, develop a
secure future’. May had also suggested that                          new industrial strategy, support grammar
opposition parties and an unelected House                            schools, give workers more input into the
of Lords were seeking to block or overturn                           governance of companies, and end the free
the public vote for Brexit, a claim that was                         movement of EU nationals. May also publicly
reflected on the following day’s front page                           criticised a ‘liberal elite’ and ‘citizens of
of The Daily Mail: ‘Crush the Saboteurs’.                            nowhere’, prompting the Financial Times to
   But May and her team had also sought to                           quip how Britain’s Prime Minister ‘has even
broaden the Conservative electorate. Ever                            mastered the rhetoric of anti-elitism, an
since becoming party leader, May, alongside                          impressive feat for a woman whose life story
her advisors Nick Timothy and Fiona Hill,                            takes in the Home Counties, the Bank of Eng-
had sought to downplay Cameron’s more lib-                           land and Downing Street’.7
eral brand of conservatism and rebuild links                            Theresa May’s electoral gamble, therefore,
with blue-collar Britain and ‘ordinary work-                         was that the path to a commanding majority
ing families’ (the so-called ‘OWFs’), including                      ran through not only retaining the 330 seats
those who had previously voted Labour.                               that the Conservative Party held at the close
Even Maurice Glasman, a Labour peer                                  of the 2015–17 parliament, an estimated 247
appointed by Ed Miliband and pioneer of the                          of which had voted to leave the EU and

   THE 2017 GENERAL ELECTION, BREXIT                            AND THE       RETURN       TO    TWO-PARTY POLITICS                 3

© The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017                 The Political Quarterly
eighty-three of which had voted to remain,                    Corbyn and his team produced a clear and
but also by capturing a large number of                       compelling vision of where they wanted to
Labour’s 229 seats, especially those among                    lead the country. They promised to only
the estimated 149 that had voted for Brexit                   increase income tax for people earning over
at the 2016 referendum.8 May’s plan thus                      £80,000 each year; to abolish university tui-
rested on an assumption that the Conserva-                    tion fees; to extend free childcare; to raise
tive party would retain votes in the typically                the minimum wage; to cap rents so they can
more prosperous, more highly educated,                        only rise in line with inflation; to ban zero
middle-class and urban areas that had                         hours’ contracts; to guarantee the state pen-
tended to back remain, while making big                       sion ‘triple lock’ for pensioners and a winter
inroads among more economically disadvan-                     fuel allowance; to invest an additional £30
taged, less educated and working-class areas,                 billion in the National Health Service; and to
often away from the big cities, which had                     nationalise energy supply networks and rail
voted for Brexit. In this sense, the election                 companies. In the final week of the cam-
result depended upon the extent to which                      paign, YouGov asked a representative sam-
the Brexit fault line trumped traditional par-                ple of the population whether they felt that
tisan sympathies, and whether there was                       Corbyn and May had had a good or bad
any electoral cost to heavily targeting leavers               campaign. While forty-eight per cent felt that
while maintaining support from remainers.                     Corbyn had a good campaign and eighteen
   During the campaign, however, there was                    per cent felt the Labour leader had had a
a decisive shift in the public mood. During                   bad campaign, these figures were almost the
the remainder of April, after May had called                  reverse for May: only twenty per cent felt
the election, the Conservatives enjoyed an                    that May had a good campaign while forty-
average lead of nineteen points. Yet, by the                  eight per cent felt that she had a bad cam-
second half of May this had dwindled to an                    paign.10 In the final days, the Conservatives
average lead of only 9.5 points and then, in                  sought to shift public attention back to
the final days of the campaign in June, to                     Brexit, but in the aftermath of a second
just 6.6 points. Theresa May’s leadership rat-                major terrorist attack during the campaign,
ings also declined sharply. According to data                 the discourse turned to matters of defence
compiled by YouGov on the question ‘who                       and security on the one hand, and public
would make the best Prime Minister?’ on the                   sector cuts and the loss of police jobs on the
day the election was called, May enjoyed a                    other, which Labour had sought to link to
commanding lead of thirty-nine points. But                    austerity.
by the final week of the campaign this had
slumped to a lead of just thirteen points. In
the public debate these shifts were attributed
                                                              Turnout
to an ill thought-out and un-costed mani-                     After such a tumultuous campaign, it is no
festo which, days after it was published, led                 surprise that turnout increased. At sixty-nine
to a Conservative ‘U-turn’ on a social care                   percent, the turnout was the highest for
policy that would have made people pay                        twenty years, since New Labour’s landslide
more of the costs of social care (a policy that               in 1997, while the overall number of votes
was subsequently branded a ‘dementia tax’).                   cast (more than thirty-two million) was the
   Others pointed to the campaigning energy                   largest since 1992. Yet, turnout was not even
and enthusiasm of Corbyn, who had been                        across the country. Compared to 2015, some
met by large crowds across the country.                       places experienced a sharp increase in turn-
During the campaign, people’s ‘net satisfac-                  out, while others experienced a decline. The
tion’ with how Corbyn was performing as                       biggest increases in turnout were in London
leader of the Labour party improved signifi-                   (+4.5) and the North East (+4.8). The biggest
cantly. Whereas shortly before the election                   decrease in turnout was in Scotland (-4.7).
was called Corbyn had held a disastrous rat-                  Most other regions saw an increase in turn-
ing of -58, by the final week of the campaign                  out of around two or three percentage
this had risen to -2.9 This marked increase in                points.
Labour’s support in the polls was probably                       In the aftermath of the result, much atten-
also driven by a series of policy pledges.                    tion focused on a ‘youthquake’—which

4    OLIVER HEATH         AND   MATTHEW GOODWIN

The Political Quarterly          © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
alludes to an apparent sharp rise in turnout                         of a multivariate analysis of turnout. The
among the young. We have to be careful                               first model examines the level of turnout in
about how we interpret aggregate level data,                         each constituency. The second model exami-
but there is evidence that turnout varied                            nes how much turnout changed in each con-
according to the age profile of different seats.                      stituency since the 2015 general election.
Of the twenty constituencies in England with                         From Model 1 we can see that, across the
the highest concentration of young people                            country, turnout tended to be higher in con-
aged eighteen to twenty-nine years old, turn-                        stituencies where there were large numbers
out increased by an average of 4.6 percent-                          of graduates and which were heavily white,
age points. By contrast, of the twenty                               while turnout tended to be lower in con-
constituencies in England with the lowest                            stituencies where there were large numbers
proportion of young people, turnout                                  of young people. Taking these factors into
increased by just 2.6 percentage points. Thus,                       account, turnout was also lower in Scotland
even though ‘older’ constituencies still tend                        than it was elsewhere in the country. How-
to register higher turnout, in 2017 it was the                       ever, if we look at seats where turnout chan-
younger areas that saw turnout increase the                          ged relative to 2015 then a slightly different
most. There is also evidence that turnout                            pattern emerges. From Model 2, we see that
tended to increase more in seats that had                            turnout tended to increase most in seats that
voted to remain in the 2016 referendum,                              have lots of young people, graduates and
with pro-remain seats such as Oxford West                            people from ethnic minorities. This provides
and Abingdon, Winchester, Twickenham                                 us with some evidence to suggest that at
and Hornsey and Wood Green all recording                             least with regard to age and ethnic diversity
some of the highest rates of turnout at the                          there was an upsurge in turnout in areas of
election. According to Hanretty’s (2017) con-                        the country that two years ago had been
stituency level estimates of the referendum                          less likely to vote. Also, the seats where
vote, of the twenty constituencies in England                        turnout was most likely to increase were
which registered the highest support for                             also those which our earlier analysis
leave in the EU referendum, turnout                                  revealed had also been the most likely to
increased by an average of just 1.6 percent-                         have voted remain at the 2016 referendum.12
age points.11 By contrast, of the twenty con-                        This evidence suggests there may have been
stituencies in England which registered the                          a counter mobilisation against Theresa
highest support for remain in the EU referen-                        May’s vision of a hard Brexit in places
dum, turnout increased by an average of 5.5                          where support for leaving the EU was low.
percentage points.                                                   By contrast, people living in those places
   We are able to get a sharper understand-                          which had most strongly supported Brexit
ing of the factors that influenced turnout by                         in the referendum were rather less likely to
considering a number of different factors                            vote this time out than they had been in
simultaneously. Table 1 presents the results                         previous elections.

Table 1: Multivariate analysis of turnout, linear regression (England, Scotland and Wales)
                                  Model 1: Turnout                     Model 2: Turnout                Model 3: Turnout
                                       2017                                change                          change

                               Coefficient          Std. Err.       Coefficient          Std. Err.     Coefficient      Std. Err.
% Age 18–29 years                 -0.42***            0.03              0.05*             0.02         0.03             0.02
% with degree                      0.46***            0.01              0.03***           0.01        -0.01             0.02
% non-white                       -0.04***            0.01              0.04***           0.01         0.04***          0.01
Scotland                          -2.57***            0.41             -7.46***           0.30        -8.13***          0.45
% Voted Leave                                                                                         -0.04*            0.02
Constant                         63.84                0.51             0.96               0.38         4.58             1.85
N                               630                                  630                             630
Adjusted R-square                 0.66                                 0.56                            0.56
Notes: ***denotes p
We can test this more formally by using                    our earlier research had found were among
Hanretty’s (2017) constituency level esti-                    the most likely to back Brexit—seats with
mates of the leave vote. From Model 3, we                     large numbers of people without educational
see that when we add this variable to the                     qualifications, a large proportion of working-
analysis, we find that turnout tended to                       class residents, and which were predomi-
decline in places that had backed leave and                   nantly older and white. By contrast, the
that the effect of age and education is                       Conservatives were less likely to make gains
washed out, indicating that perhaps one rea-                  in places where there were a lot of young
son why places with lots of young people                      voters and university graduates. Thus, the
and graduates were more likely to vote this                   social and political factors most strongly
time is because they wanted to register their                 associated with support for Brexit were
dissatisfaction either with the outcome of the                also strongly associated with changes in the
2016 referendum or with the subsequent                        level of support for the Conservatives. The
direction of the Brexit process. This supports                Conservative strategy of focusing on a hard
the general view that people in places which                  Brexit—and appealing to UKIP voters in
had not voted to leave the EU were particu-                   particular—therefore appears to have made
larly keen to turn out and vote in this elec-                 a difference to how well they performed.
tion—which potentially did not bode well                      Indeed, there is a strong correlation between
for May’s chances of securing a large man-                    the collapse of the UKIP vote and increased
date for her vision of Brexit.                                support for the Conservatives.
                                                                 However, somewhat surprisingly the pat-
                                                              tern of changes in support for Labour is not
Analysing the result                                          nearly as polarised along social or political
We now turn our attention to analysing the                    lines. The correlations are generally much
result of the 2017 general election and the                   weaker, which indicates that there is not
factors that motivated the change in support                  such a clear structure to the places where
for Labour and the Conservatives. Given                       Corbyn and Labour tended to perform par-
that the contest was supposed to be a ‘Brexit                 ticularly well or badly. This implies that
election’, we can probe a number of key                       Labour managed to attract a broad coalition
questions. Did areas that had backed Brexit                   of support, and one that was not especially
at the 2016 referendum move towards the                       socially distinctive. Thus, arguments that
Conservatives? Did areas that had voted to                    frame Labour’s performance rather narrowly
remain in the EU lend more support to                         as a ‘remain backlash’ or a ‘youth revolt’
Labour? How were these shifts, if any, medi-                  over-simplify the true picture. Nonetheless,
ated by the fate of UKIP, whose support col-                  a few noteworthy patterns emerge. As
lapsed? Did May and her team succeed in                       expected, Labour tended to make bigger
capturing the UKIP vote and did this strat-                   gains in places where there were lots of eigh-
egy come with any electoral costs?                            teen to forty-four year olds, in places where
   To better understand the factors that influ-                turnout increased and where support for the
enced support for the two main parties, we                    Greens had declined. They also advanced in
restrict our analysis to England and Wales,                   areas that were more ethnically diverse and
as a rather different set of factors are rele-                which had a larger proportion of university
vant for understanding electoral competition                  graduates.
in Scotland, where the SNP is dominant and                       Some of these patterns are worth explor-
divisions over Scottish Independence are                      ing a little more. As we have seen, the pro-
more salient. We start by considering some                    file of places where turnout increased the
social and political factors that plausibly                   most was similar to the profile of places
may help to shed light on how well the                        which had been most likely to support
Conservatives and Labour performed in dif-                    remain. This suggests that there may have
ferent areas. Figure 2 shows the correlation                  been a backlash against the vote for Brexit
between change in support for the two par-                    and direction of the Brexit process, which
ties at the constituency level and a number                   may have mobilised people to vote, and per-
of different factors. The Conservatives were                  haps also to vote against the Conservatives.
more likely to make gains in places which                     Some further evidence for this is presented

6    OLIVER HEATH         AND   MATTHEW GOODWIN

The Political Quarterly          © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
Leave vote                                                                            0.78
                                                                -0.27

                         Turnout change                         -0.25
                                                                                          0.18

                            UKIP decline                                                                            0.78
                                                                         -0.07

                          Green decline              -0.51
                                                                                         0.15

                         LibDem decline                                                0.15
                                                                                   0.03

                             Incumbent                                  -0.12
                                                                                         0.13

                              Non white                 -0.43
                                                                                          0.16

                       University degree    -0.74
                                                                                      0.12

                        No qualificaons                                                                          0.69
                                                                     -0.16

                          Working class                                                                          0.71
                                                                     -0.18

                            Middle class            -0.56
                                                                                  0.00

                             Age 65 plus                                                                0.42
                                                                 -0.23

                            Age 45 to 64                                                            0.41
                                                             -0.32

                            Age 30 to 44            -0.53
                                                                                         0.14

                            Age 18 to29                      -0.33
                                                                                                  0.35
                                       -1.00 -0.80 -0.60 -0.40 -0.20 0.00            0.20        0.40     0.60   0.80   1.00
                                                    Conservave vote change               Labour vote change

Figure 2: Correlates of vote change for the Conservatives and Labour in England and Wales

in Figure 3. Labour tended to make greater                                   constituencies with larger numbers of young
gains in places that recorded an increase in                                 people, whereas the Conservatives tended to
turnout, whereas the Conservatives tended                                    fare somewhat worse. In the twenty ‘young-
to fare somewhat worse. Revealingly, the                                     est’ seats Labour made an average gain of
Conservatives were only able to make                                         about fifteen percentage points, whereas the
greater gains than Labour in those places                                    Conservatives made an average gain of just
where turnout had declined. In the twenty                                    one point.
constituencies where turnout increased the                                      Next, Figure 5 shows the relationship
most, Labour made an average gain of 12.7                                    between Hanretty’s (2017) constituency level
percentage points, whereas the Conserva-                                     estimates of the leave vote and change in
tives made an average gain of only 0.8                                       support for Labour and the Conservatives.
points.                                                                      There is a slight tendency for Labour to per-
   One reason why turnout may have made                                      form better in places which supported
a difference is that it brought new groups of                                remain, though there is a lot of variation
voters to the ballot box who were dispropor-                                 around the line and the gradient of the slope
tionately more likely to vote Labour—such                                    is not particularly steep. Moreover, even in
as the young. Figure 4 shows the relation-                                   places which voted leave, Labour’s share of
ship between the age profile of the con-                                      the vote still improved. By contrast, the rela-
stituency and the change in support for                                      tionship between support for leave and
Labour and the Conservatives, respectively.                                  change in the share of the vote for the Tories
Labour made more substantial gains in                                        is much stronger. Whereas the Tories lost

   THE 2017 GENERAL ELECTION, BREXIT                                  AND THE      RETURN               TO     TWO-PARTY POLITICS                   7

© The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017                                 The Political Quarterly
30
                          Change in party vote share
                                                             20
                                                             10
                                                             0
                                                             -10

                                                                   -10           -5              0               5                 10           15
                                                                                               Change in turnout
                                                                                             Conservatives           Labour

Figure 3: Change in turnout and change in support for Labour and Conservatives
                                                             30
                                   Change in party support
                                                             20
                                                             10
                                                             0
                                                             -10

                                                                     10               20                 30                   40               50
                                                                                              % Age18 to 29 years old

                                                                                             Conservatives           Labour

Figure 4: Age and change in support for Labour and Conservatives

votes in places that were very pro-remain,                                                              Conservatives), the Conservatives won two
they gained votes in places that were very                                                              seats (down from three) and the Greens
pro-leave. However, even in those places                                                                retained one. In these most strongly pro-
that were strongly leave, they did not gain                                                             remain seats, Labour’s average vote share
many more votes than Labour did, and it                                                                 increased by over thirteen percentage points,
was only in the most staunchly leave areas                                                              while the Conservatives’ declined by over
of the country where their gains outstripped                                                            three points. This represents a swing of eight
those made by Labour. In the vast majority                                                              points from the Conservatives to Labour. By
of places, including many which preferred                                                               contrast, of the twenty seats in England with
leave to remain, Labour were able to outper-                                                            the highest estimated leave votes, Labour
form the Conservatives, and capture an                                                                  won nine and the Conservatives won eleven
increased share of the vote.                                                                            (the Conservatives retained seven, gained
   Out of the twenty seats in England with                                                              three from Labour and one from UKIP).
the highest estimated remain vote, Labour                                                               However, even in these pro-Brexit seats,
won seventeen (gaining one from the                                                                     while the Conservative average vote share

8    OLIVER HEATH                                                  AND    MATTHEW GOODWIN

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30
                       Change in party support
                                                 20
                                                 10
                                                 0
                                                 -10

                                                       20     40                    60                 80
                                                                   Vote Leave (%)

                                                            Conservatives      Labour

Figure 5: Estimated support for leave and the change in support for Labour and
Conservatives

rocketed by fifteen points and UKIP’s share                             ground than in places where UKIP’s vote
plummeted by twenty points, Labour’s aver-                             held up. By contrast, once again there is a
age vote share still went up by close to                               much clearer pattern with respect to the
seven percentage points, thus making it                                Conservatives, who did well in places where
harder for the Conservatives to translate an                           UKIP lost a lot of votes, but badly where
increased vote share into seat gains. This                             UKIP only lost a few votes. UKIP needed to
represents a swing of just four points from                            lose close to ten percentage points of the
Labour to Conservative, which means that                               vote before the Conservatives saw any
the swing to Labour was about twice as                                 increase in their own share of the vote. This
large in the most pro-remain areas as the                              suggests that whatever the Conservatives
swing to the Conservatives was in the most                             gained from UKIP voters moving to the
pro-leave areas. Theresa May and her team                              Conservatives were offset by losses
had targeted pro-leave Labour areas but in                             elsewhere.
the end they only captured six seats from                                 Two rather distinct patterns emerge, there-
Labour areas of the country that had voted                             fore. Labour made large gains across the
for Brexit.                                                            country, performing relatively well both in
   This suggests that going after such a hard                          areas that had voted to leave the EU and
Brexit may not have paid the electoral divi-                           areas that had voted to remain. By contrast,
dends that Conservatives had expected. No                              the Conservatives made progress in areas
doubt one reason why May, who had cam-                                 that had voted to leave but were punished
paigned for remain during the referendum,                              in areas that had voted to remain in the EU.
opted for this hard line approach was to try                           Although they appear to have successfully
and appeal to the nearly four million social                           harnessed votes that in 2015 had gone to
conservatives who had voted for UKIP in                                UKIP, they do not appear to have gained
2015. Indeed, before the election, the expecta-                        these votes without a cost.
tion was that UKIP voters would defect en
masse to the Conservatives. From Figure 6,
we can see how the collapse of UKIP
                                                                       Was it a Brexit election?
affected support for the two main parties.                             So far, we have presented evidence to sug-
There is not much of a pattern between the                             gest that the educational, ethnic and age
collapse of UKIP and change in support for                             composition of different constituencies had
Labour. On average Labour did not do much                              an impact on how well the two main parties
worse in places where UKIP lost a lot of                               performed relative to 2015, and that Brexit,

   THE 2017 GENERAL ELECTION, BREXIT                               AND THE     RETURN      TO    TWO-PARTY POLITICS              9

© The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017              The Political Quarterly
30
                          Change in party support
                                                    20
                                                    10
                                                    0
                                                    -10

                                                          -40             -30                -20                -10                  0
                                                                                    Change in UKIP vote

                                                                                 Conservatives        Labour

Figure 6: Change in support for UKIP and change in support for the two main parties

turnout and the collapse of UKIP may have                                                       However, when we look at Models 3 and
influenced the final result. Yet, we need to                                                   4, a slightly different picture emerges. The
be a little careful in terms of how we inter-                                                vote share for the Conservatives tended to
pret these bivariate correlations. For this rea-                                             decline in places where there are lots of
son, we will now focus on the joint impact                                                   graduates, and in places that are more ethni-
of these key social and political factors on                                                 cally diverse. By contrast, the vote share for
support for the two main parties. Table 2                                                    Labour tended to increase in places where
presents results from a series of linear regres-                                             there were a lot of young people, and where
sion models. In the first two models, we                                                      turnout increased. From the model fit statis-
examine how well the Conservatives and                                                       tics we can see that there is quite a clear
Labour did in the 2017 election. Thus our                                                    structure to the change in the vote for the
dependent variables relate to the vote share                                                 Conservatives (R2 = 0.61). By contrast the fit
that each party received in each con-                                                        to the data for Labour is substantially
stituency. In the next two models, we exam-                                                  weaker (R2 = 0.14), implying that there was
ine how much they improved since 2015.                                                       not such a clear pattern to where they made
Thus, our dependent variables relate to the                                                  gains and losses, and that their vote gains
change in the vote for each party.                                                           were more evenly distributed across differ-
   From Model 1 we can see that the Conser-                                                  ent areas. Further analysis (not shown) also
vative vote tended to be higher in seats with                                                reveals that Labour also profited from a con-
largely white, highly educated populations,                                                  solidation of the anti-Tory vote, and picked
and lower in seats with younger popula-                                                      up support in seats at the expense of the Lib-
tions. The Conservatives also did slightly                                                   eral Democrats and Greens.13
worse in constituencies where turnout                                                           These patterns have many similarities with
increased. Controlling for all of these factors,                                             the patterns that we observed in our analysis
they also tended to do slightly worse in Lon-                                                of the 2016 vote for Brexit. Places where the
don than elsewhere in England and Wales.                                                     Tories underperformed were places that were
To a fairly striking degree, Labour’s vote                                                   likely to have supported remaining in the EU.
tends to be higher in exactly the opposite                                                   The places where Labour made their stron-
kind of places, which is what we would                                                       gest gains were—in a slightly different way—
expect in a predominantly two-party system.                                                  also the sorts of places where remain had
Both models provide a fairly good fit to the                                                  polled most strongly. As Table 2 shows, in
data, and even these parsimonious models                                                     2015 the Conservatives had performed well
are able to explain a lot of the variation                                                   in places that were highly educated, but only
between constituencies in the vote share that                                                two years later, they performed relatively
each party receives.                                                                         poorly in these places. Why did places with

10     OLIVER HEATH                                       AND   MATTHEW GOODWIN

The Political Quarterly                                         © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
Table 2: Multivariate analysis of support for Conservatives and Labour in England and
Wales, OLS regression
                      Model 1: Conser-             Model 2: Labour              Model 3: Conser-                Model 4: Labour
                        vative 2017                     2017                     vative gains                       gains

                       Coef.        Std. Err.       Coef.        Std. Err.       Coef.           Std. Err.      Coef.       Std. Err.
% Age 18–29  -1.50***                 0.10           1.46***        0.11         -0.06             0.03         0.27***        0.04
% degree      0.46***                 0.06          -0.88***        0.06         -0.46***          0.02         0.05*          0.02
% non-white  -0.15***                 0.04           0.29***        0.05         -0.09***          0.01         0.01           0.02
Turnout      -1.53***                 0.20           1.89***        0.22         -0.12             0.07         0.18*          0.08
 change
London       -4.17***                 1.87          5.13***         2.10         1.34*             0.64        -1.91**         0.72
Constant     63.16                                 33.37            2.21        19.94              0.64         3.95           0.76
N           570                                   570                          570                            570
Adjusted      0.54                                  0.58                         0.61                           0.14
R-square
Notes: *** denotes p
Theresa May and the Conservatives were at                                                                registered any benefit from UKIP’s collapse
translating UKIP losses into Conservative                                                                in places where there were relatively few
gains. If the Conservative strategy of appeal-                                                           graduates. But, in places where there were
ing to pro-Brexit UKIP voters drives down                                                                many more graduates, the Conservative vote
support among well-educated Tory remain-                                                                 share suffered.
ers, then the gains they make among the for-                                                                The substantive effect of these patterns can
mer may be offset by losses among the                                                                    be illustrated by calculating the estimated
latter. In this case, the Conservatives would                                                            impact of UKIP’s decline on the Conserva-
only expect to see a net increase in their vote                                                          tive vote in different types of areas, as
share in places where there are relatively                                                               shown in Figure 7. We can distinguish
few graduates—and might actually see their                                                               between areas where there are slightly fewer
vote share decline in places where the con-                                                              graduates than average, where there were an
centration of graduates is higher—even if                                                                average number, and where there were
they still succeed in capturing votes that                                                               slightly above average. All other things
have come from former UKIP supporters. To                                                                being equal, Conservative gains are much
explore this possibility, we can investigate                                                             higher in places where the UKIP vote
whether there is an interaction between                                                                  declined a lot than where it declined a more
changes in the UKIP vote and the education                                                               modest amount. However, in relatively low-
profile of a constituency. If there is, this                                                              skilled areas, the Conservatives were very
would imply that the Conservatives made                                                                  effective at turning UKIP losses into Tory
more effective gains from the UKIP vote in                                                               gains. In these sorts of places an eight-point
low skilled areas (such as North East) than                                                              drop in UKIP’s share of the vote translated
they did in high skilled areas (such as South                                                            to about a five-point gain for the Conserva-
East and South West).                                                                                    tives. However, in relatively high-skilled
   Model 2 in Table 3 provides clear evidence                                                            areas the Conservatives were not nearly as
that the Conservatives made stronger gains                                                               effective in turning UKIP losses into Tory
in places were UKIP’s share of the vote                                                                  gains. In these sorts of places, an eight-point
declined (b=-0.82). However, from the posi-                                                              drop in the UKIP vote translated into just a
tive sign of the interaction between the                                                                 one-point gain for the Tories.
change in UKIP’s vote share and the educa-                                                                  How can we interpret this pattern? One
tional profile of the constituency, we can see                                                            possible explanation concerns the behaviour
that the Conservative gains from UKIP were                                                               of former UKIP voters themselves. Perhaps
offset by the losses they received in places                                                             in high skilled areas UKIP voters were more
where there were larger numbers of gradu-                                                                likely to revolt against the Conservatives?
ates (who had previously tended to back the                                                              This seems unlikely given that, in places
Conservatives). Thus, the Conservatives only                                                             where UKIP’s vote declined by five points,

                                                              12
                                                                                                                        11.1
                          Change in Conservative vote share

                                                              10

                                                                                                                                      8
                                                              8

                                                              6          5.3
                                                                                                                                               4.8

                                                              4
                                                                                     3.1

                                                              2
                                                                                                 1

                                                              0
                                                                               Ukip lose 8 pts                             Ukip lose 18 pts
                                                                                     Low % degree    Average % degree          High % degree

Figure 7: Estimated Conservative gains for UKIP losses

12     OLIVER HEATH                                                AND   MATTHEW GOODWIN

The Political Quarterly                                                  © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
the Conservative share of the vote actually                          considerable support from the key social
declined, which implies that at least some                           groups they had been directed toward. Our
people who had previously voted for the                              analysis provides evidence that the Conser-
Conservatives did not do so this time. A                             vatives gained in more economically left
more plausible interpretation concerns the                           behind, heavily white and older areas that
behaviour of Conservative voters, who                                had previously given disproportionately
might have been alienated by Theresa May’s                           strong support to Nigel Farage and UKIP.
vision of a ‘hard Brexit’. There thus appears                        But this narrow strategy also came with
to be a trade-off between the appeals that                           costs and was much less popular in more
the Conservatives made which had particu-                            high skilled areas that in 2015 had given
lar resonance in more deprived areas, there-                         lower support to UKIP, but had still turned
fore allowing them to make substantial gains                         out for the Conservatives.
at the expense of UKIP, and how those same                              Labour, meanwhile, managed to attract
appeals were received in more high-skilled                           support from a broader coalition and one
areas, where they lost votes and needed big                          that is not nearly as socially distinctive as
swings away from UKIP in order to just                               that of the Conservative party. The gains
hold support and tread electoral water.                              that the party made came from a variety of
May’s strategy of aggressively courting the                          different sources. Jeremy Corbyn’s accep-
2015 UKIP vote might, therefore, have back-                          tance of Brexit while wanting to protect jobs
fired and been at least partially responsible                         does not appear to have cost Labour votes in
for the Conservative party losing seats, par-                        areas that had voted for Brexit and it was,
ticularly in London, the South East and the                          simultaneously, a much more popular option
South West.                                                          in the younger and more diverse areas that
                                                                     had voted to remain in the EU. Labour’s
                                                                     impressive performance also appears to have
Discussion: implications of the                                      been helped by an increase in turnout, which
                                                                     changed the composition of voters. Turnout
result                                                               was higher in younger and more ethnically
The 2017 general election was called by                              diverse seats, and where there were larger
Theresa May in the hope of securing a                                numbers of graduates. Thus, there were
strong mandate both for her premiership                              more voters in places sympathetic to Labour,
and her vision of Brexit. The election was a                         and these voters were in turn more likely to
gamble, with May and her team essentially                            support Labour than previously. Labour also
placing the opposite bet to that which had                           benefited from a consolidation of the anti-
been placed by Tony Blair and New Labour                             Tory vote, particularly from the Liberal
more than twenty years earlier. Whereas                              Democrats and the Greens
Blair and Co. had gambled that they could                               Whether Jeremy Corbyn and Labour are
retain support from their traditional blue-                          able to maintain or even expand this coali-
collar and socially conservative workers                             tion further to secure a majority government
while reaching into the more liberal, urban                          remains to be seen, as does the extent to
and     university-educated    middle-classes,                       which the Conservative party is able to
May and her team gambled that they could                             rebuild its support among younger, better
retain support from the more middle-class                            educated and more pro-remain groups, who
and pro-remain wing of the Conservative                              will be required for any return to a majority
party while reaching into the more pro-                              government. The move towards two-party
Brexit, left behind and Labour areas of the                          politics may also turn out to be a blip rather
country. Our analysis of the results, at the                         than a permanent realignment, and there is
aggregate-level, has revealed the factors that                       still the potential for minor parties to reassert
combined to ensure that this gamble would                            themselves. One thing, however, appears
—ultimately—lose.                                                    fairly certain. While the 2017 general election
   May’s strategy and a retro manifesto,                             result defied predictions and also easy expla-
which had included calls to restore fox hunt-                        nations, the next election—whenever it is
ing alongside strong support for a hard                              called—will also have the capacity to
Brexit and grammar schools, did win                                  surprise.

 THE 2017 GENERAL ELECTION, BREXIT                            AND THE       RETURN        TO     TWO-PARTY POLITICS           13

© The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017             The Political Quarterly
Notes                                                          7 ‘Theresa May’s balancing act and the neutering
                                                                 of UKIP’, Financial Times, 24 February 2017.
 1 We’re grateful to Chris Hanretty, Georgios                  8 These estimates are taken from data compiled
   Xezonakis and Elie Pelling for helpful com-                   by Chris Hanretty. Aside from the paper in
   ments and feedback on earlier drafts.                         point 11 below see also ‘Revised estimates of
 2 Forecasts compiled and shared by Simon Hix;                   leave vote share in Westminster constituencies’,
   https://twitter.com/simonjhix/status/872724                   Medium, 18 August 2016; https://medium.c
   388768092160 (accessed 18 June 2017).                         om/@chrishanretty/revised-estimates-of-leave-
 3 Political Studies Association, Expert Predictions of          vote-share-in-westminster-constituencies-c4612f
   the 2017 General Election, London, Political Stud-            06319d (accessed 24 June 2017).
   ies Association, 2017; https://www.psa.ac.uk/               9 Data on net satisfaction of party leaders com-
   sites/default/files/PSA%20GE2017%20Expert%                    piled by YouGov. See the YouGov archive;
   20Survey.pdf (accessed 18 June 2017).                         https://yougov.co.uk/publicopinion/archive/
 4 On electoral support for the UK Independence                  (accessed 24 June 2017).
   Party see M. J. Goodwin and C. Milazzo,                    10 The remainder said neither/did not know.
   UKIP: Inside the Campaign to Redraw the Map of                YouGov/Sunday Times, 1–2 June 2017.
   British Politics, Oxford, Oxford University                11 C. Hanretty, ‘Areal interpolation and the UK’s
   Press, 2015.                                                  referendum on EU membership’ Journal of Elec-
 5 M. J. Goodwin and O. Heath, ‘The 2016                         tions and Public Opinion, published online 17
   referendum, Brexit and the left behind: an                    March 2017, pp. 1–18.
   aggregate-level analysis of the result’, The               12 Goodwin and Heath, ‘The 2016 referendum’.
   Political Quarterly, vol. 87, no. 3, 2016, pp. 323–        13 When we include data on change in the Liberal
   332.                                                          Democrat and Green share of the vote in Model
 6 ‘May’s manifesto chief held talks with former                 4, the R-square increases from 0.14 to 0.44.
   Miliband aide’, Financial Times, 9 May 2017.

14     OLIVER HEATH       AND   MATTHEW GOODWIN

The Political Quarterly          © The Authors 2017. The Political Quarterly © The Political Quarterly Publishing Co. Ltd. 2017
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