The Art of Recruitment in a Digital Age - Juliette Santos Recruitment Technology Conference l Feb 2019 - In-house Recruitment
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The Art of Recruitment in a Digital Age Juliette Santos Recruitment Technology Conference l Feb 2019
Recruiters are finding it harder than ever to recruit
and retain new talent!
WHY?
THE 4TH INDUSTRIAL REVOLUTION
It’s predicted that approximately 85% of jobs that will be advertised in 2030
do not exist today*
Source: *JobTeaser Data
A NEW GENERATION
Generation Z will outnumber millennials by 2019!
SOURCE: World Economic Forum 23 Aug 2018
The Art is in the Understanding
Generation Z: born around the year 2000
Diversity is the new norm
Prefer a more personalised experience
Globally minded and culturally aware
Values are highly regarded
Work life integration
Tech savvy with a different use case
Generation Z and Technology
Social Media • Importance of the ‘self’ and images
• Less posting
Access to information • Self learners
• Borderless connectivity
Mobility • Social mobility (jobs/geographic location)
• Using mobile devices to interact from
anywhere
Visual communication • Images and videos
You Think You’re a Well
Known Brand?
Think Again!
Employer Branding is Mission Critical 80% of young people carry our research on the company culture before applying* 78% believe that the company culture influences their application* *Recruiting Gen Z Survey - https://info.jobteaser.com/l/384782/2018-05-31/9j1sw
“Working in a cool office is really awesome. So
is free lunch. But a purposeful culture is more
important”.
SOURCE: https://www.linkedin.com/pulse/why-millennials-keep-dumping-you-open-letter-lisa-earle-mcleod/
“8 months in, I’ll quit and leave. Or worse, I’ll
quit and stay, just like Donna-Do-Nothing”.
SOURCE: https://www.linkedin.com/pulse/why-millennials-keep-dumping-you-open-letter-lisa-earle-mcleod/The Cost of Recruitment “Employers are spending, on average £2189 for every new hire” SOURCE: ISE Annual Student Recruitment Survey 2018 On average, employers visit 20 universities and 19 schools*. SOURCE: *ISE Annual Student Recruitment Survey 2018
At JobTeaser, we have made it our mission to prepare the new generation to reach their full potential, embrace the future with optimism and make their mark in the world.
JobTeaser Revolutionises the
Relationship between Graduates
and Recruiters
1.8 million
students and graduates
Via a Unique Ecosystem…
Helping students and graduates find the
right job and the most meaningful
company.
By allowing companies to stand out: 5.000+ clients 400+ Career Centers
in Europe
promote themselves, their teams, use JobTeaser as their
recruitment solution integrated into our partner
schools and universities
and their positions.Promote your Company in the Right Place at
the Right Time
MY CAREER
PROGRAM
ME CENTER
In the students’ official university portal,
where the students check their schedule,
their grades, download their course
materials.
Students connect directly from
their personal intranet account...
… to their university internal job portal:
the Career Center by JobTeaser!Send Customised Messages to Graduates… Promote what really matters to them: your job opportunities, your teams, your news, your values…
… and Job ads
Post your job ads with
relevant context
more candidates applying on a job ad
3X with a page introducing the company*
more candidates applying on a job ad
2,3X with a video introducing the job*Get a Clear Vision on ROI Recruiters will have transparent access to the statistics of everything they display (candidates, followers, trends, competition, etc.) They will also be supported by a dedicated consultant for advice, guidance, help
BUSINESS CASE EXAMPLE 1: GOOGLE ADCAMP
EVENT TARGETTING NATIVE SPEAKERS FROM SEVERAL EUROPEAN COUNTRIES
Like many companies Google centralise
recruitment across EMEA, with one team looking
specifically for native speakers from European
countries.
They organise events called Adcamp, targeting
native speakers required for their graduate sales
roles.
Within a month of event sponsoring, they had:
▪ 2951 unique views on the event sponsoring
▪ 562 applications
▪ Hence a 19% conversion rateBUSINESS CASE EXAMPLE 2: BAIN&COMPANY
LIVE STREAM TARGETTING FEMALE CANDIDATES
As many recruiters, Bain & Company faces a lack of
female candidates vs. their target of gender equality.
They hosted a live stream to answer questions from
this target segment in Nov. 2017.
With a one month communication campaign, plus a
30 minute live stream :
▪ 155 connected
▪ 145 questions asked
▪ 646 views on the event sponsoring
▪ 119 applications from female candidatesHOW ARE YOU ADAPTING TO MEET THE NEEDS OF
GENERATION Z?
We’ve got your back
Find out more:
https://corporate.jobteaser.com/en
Juliette Santos
Check out our blog:
https://corporate.jobteaser.com/en/blog/recruiting-the-new-generation/ juliette.santos@jobteaser.comYou can also read
