NLE Researcher Training - Part 1 - Boolean Commands - Facilitated by Chuck Stichweh Next Level Exchange

Recruiting Best Practices
                  Online | Just-In-Time | Customized

                                Facilitated by
                                   Chuck Stichweh
NLE Researcher                Next Level Exchange
                      chuck@nextlevelexchange.com

Training – Part 1 -
Boolean Commands

                             nextlevelexchange

Remembering 7th grade algebra
                  Surely everyone remembers basic algebra, right?

                   2+3+4=             2 + (3 x 4) =

                   (2 + 3) x 4 =      (2 x 3) + 4 =

   We know these answers are correct because we remember the golden rule of
Algebra: Work the parenthetical operators first, then the remainder of the equation.

The same principals apply to setting up a Boolean Search String. The numbers are our
 Keywords and how we manipulate them with Boolean commands makes all of the
             difference in the results we receive from a search engine.

                But we first have to understand Boolean commands.

Basic Boolean Commands
AND = (a blank space between two or more words) or plus
sign (+) or the word AND itself. Find this term AND that term

OR = pipe key (shift + \ key) resulting in this: | or the word OR
itself. Find this term OR that term

NOT (or AND NOT) = minus sign (-) or AND NOT or the word
NOT itself

Boolean Commands - AND

AND – Find “this thing” AND find “that thing”
• Most search engines assume AND as a blank space
  between words
• Vice President Operations = Vice and President and Operations

                                              A       B
         A      B
                                                  C

  Two Search Terms                   Three Search Terms

Boolean commands - OR

OR – Find “this thing” OR “that thing”
         Can use OR itself or the pipe key | (shift \)

                         A          B

                        Term A OR Term B

Boolean commands - NOT

NOT – This “this thing” NOT “that thing”
       Can use NOT itself, sometimes AND NOT or the
 minus sign “-” immediately adjacent to your knock-out term
                   -“administrative assistant”

                        A           B

                     Term A, NOT term B

Boolean Commands – Quotes

Quotation marks “” tell a search engine to require words to be
   searched as a phrase in the exact order you typed them:
                “vice president operations”
                   “center of excellence”

    “chief technology officer” -“administrative assistant”

Boolean commands - Nesting

Nesting or using parentheses () tells the search engine to
  require the terms and operations contained inside them to
  be searched first.

Parentheses MUST BE USED to group terms joined by an OR
  statement when there is any other Boolean operator in the
  search.

Let’s look at a quick example which will illustrate the
   importance of nesting…

Boolean commands - Nesting

“global warming” AND “sea level rise” AND (California OR “pacific coast”)

   This string requires the first two terms to appear somewhere in all
  documents, AND either California or pacific coast in all documents, too.
               Now the same search without the parentheses

“global warming” AND “sea level rise” AND California OR “pacific coast”

  This string requires the first three terms to appear somewhere in all
   documents OR just documents containing pacific coast. That’s a big
           difference – do you understand the impact better now?

Boolean Commands - Wildcards

Wildcard symbols can help to expand the scope of your
   search. The most common is “*”
Use * for:
Truncation: this expands a search term to include all forms of
   a root word. patent* retrieves patent, patents,
   patentable, patented, etc.
Multi-character wildcard for finding alternative spellings: Use
   to indicate an unlimited number of characters within a
   word. Behavi*r retreives behaviour or behavior

Interpreting Search Engine Results

                                 11

Advanced Boolean Commands

site: (site colon) Searches an entire site (domain name) for
   specific content only within that site (domain name)

intitle: (intitle colon) Searches across web page title bars

inurl: (inurl colon) Searches for words within a URL

link: (link colon) Searches pages on the web containing links
   to a different website

Advanced Boolean Commands – site:

site: Searches an entire site for specific content within that
   site only.
 EX: site:www.slideshare.net AND (iOS OR android) AND
   "mobile app development“

Who knows what this search is also
known as?

Advanced Boolean Commands – intitle:

• intitle: Searches across web page TITLES
• The web page TITLE is viewable at the top of the web page.

Advanced Boolean Commands – inurl:

Advanced Boolean Commands – inurl:

inurl: Searches for words in the URL
A URL is:
http://www.ftc.gov/site-information/website-policy

EX: inurl:mobileapps

Advanced Boolean Commands – link:

link: Searches pages on the web that contain URL links to a
   different web page. Searching from B to A.

Academic Institutions, Association Sites, Organizations,
  Credentialing or Governing bodies as examples are great
  starting places for this command:

  (site:www.linkedin.com/in | site:www.linkedin.com/pub)
              "medical device" link:www.pmi.org

Adv. Boolean Commands & Search Engines
All major engines:
1. site:DOMAIN - to find KEYWORDS contained within a specific domain
     1. Example: with a professional association or conference domain along
        with presenter keywords. Use specific job titles to narrow further:
     2. site:bio.org ("chief scientist“ OR "senior scientist") (chair OR agenda
        OR keynote OR speaker)

2. (inurl:resume OR intitle:resume) KEYWORDS
     1. If searching resumes, add NOT (-) terms that eliminate job postings
     2. (inurl:resume OR intitle:resume) milwaukee audit compliance -job -
        jobs -send -submit -template –you
     3. (inurl:resume OR intitle:resume) milwaukee audit compliance -job -
        jobs -send -submit -template –you
     4. (inurl:resume OR intitle:resume) milwaukee audit compliance -job -
        jobs -send -submit -template –you

Search engines & advanced Boolean
commands
On Google:
4. ~cv to find resumes. Note how ending NOT terms eliminate job
   postings, etc.
    – Example: ~cv KEYWORDS/BOOLEANS -example -job -jobs -sample -
       send -submit -template -your

LinkedIn hacks with Boolean
Use Google to find relevant names outside your LinkedIn network & no 500-results
   limit!

•   Substitute your keywords (skills, job titles, companies, etc.) in this powerful
    template (use of LinkedIn’s metro area names will vary)

•   If you see “repeat the search with the omitted results included” link at bottom of
    results page, click it to show additional unique results)

    (site:www.linkedin.com/in OR site:www.linkedin/pub) (engineer OR developer)
                        “location * Panama City, Florida Area”

Linkedin hacks with recruitin.net

Sourcehub

•   Tool from our friends at SocialTalent.co (Ireland sourcing Ninja group).
•   Variety of tools and sourcing training that they deliver to make better sourcers
•   SourceHub is in beta currently
•   Boolean building tool. Enter in what you want and copy the Boolean
    generated (with synonyms and variations throughout) OR execute the search
    against any of ~15 social networks for results
•   Go to the site for tons of additional sourcing tips, tools, etc.:
     – http://www.socialtalent.co/

Questions

Recruiting Best Practices
                 Online | Just-In-Time | Customized

  NLE Researcher Training – Part 1 -
              Boolean Commands
                                   Chuck Stichweh
                         Senior Director of Training

THANK YOU
                           nextlevelexchange