THE CANADIAN ALLIANCE ON MENTAL ILLNESS AND MENTAL HEALTH PRESENTS ITS 2017 AWARENESS CAMPAIGNS - Canadian Alliance on ...
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THE CANADIAN ALLIANCE ON
MENTAL ILLNESS AND MENTAL HEALTH
PRESENTS ITS 2017
9 AWARENESS CAMPAIGNS
PRESENTED BY:
Campaign Overview
For more information, please visit:
camimh.ca
The Canadian Alliance on Mental Illness and Mental Health (CAMIMH) educates
Canadians to end the stigma associated with mental illness. The education and national
awareness campaigns that CAMIMH hosts provide avenues for Canadians to share their
stories in a national conversation, strengthening the mental health voice in Canada. Because
of CAMIMH’s large national profile, we are able to give our sponsors great national visibility in all
of our promotional materials all year long.
Established in 1998, CAMIMH is an alliance of Canada’s leading mental health care and service
organizations, representing health care providers as well as persons and families living with mental
health issues. CAMIMH’s strength is that it brings together an incredibly wide array of the diverse
Canadian mental health community. It is uniquely placed to speak for a broad range of mental health
stakeholders in Canada. Our mandate is to ensure that mental health is placed on the national health agenda
so that persons with a lived experience of mental illness and their families receive appropriate access to care
and support.
“ Through its two campaigns, CAMIMH is
striving to provide better mental health
services for millions of Canadians. Their goal of
increasing access to high quality mental health
services is commendable and it will improve
quality of life for people across the country."
Minister of Status of Women, Patty Hajdu
Champion of Mental Health Award Winner 2016.
For more information, please visit:
camimh.ca
CAMIMH’S CAMPAIGNS
The Champions of Mental Health is one of Canada’s CAMIMH attempts to honour a diverse group of
premiere mental health campaigns. Each year, this Champions each year in the following categories:
national campaign recognizes exceptional Canadians Sharon Johnston Champion of Mental Health
who have made outstanding contributions to the field Award for Youth: Any Canadian 21 and younger
of mental health in Canada. The awards gala is who has shown leadership in his or her community
accompanied by a national media and public awareness in promoting mental health and or mental illness
campaign with an acute advocacy focus. awareness, or any organizations dedicated to
providing services for youth.
The growing body of Champions alumni represents Media: Any media personality or outlet who has
some of the best advocates for mental health in Canada. contributed to public awareness of mental health
Through a national nomination process, CAMIMH’s or mental illness awareness.
multi-disciplinary network of mental health experts Workplace Mental Health: Any employer or
grows. This impressive scope of nominees provides employee who has contributed to creating a
CAMIMH with a unique position to spread the mentally healthy workplace for staff.
conversation about mental illness into every region Community Organization: Any organization that
across Canada. This ever broadening network not has provided great public service to community
only engages more mental health experts, but also members experiencing mental illness.
demonstrates to Canadians the value of open Community Individual: Any person, who through
discussion as a means to reducing stigma. personal commitment has increased awareness
about mental illness or reduced stigma in his or her
community.
Parliamentarian: Any provincial or federal
Parliamentarian who has advanced the mental
health agenda in Canada.
Researcher or Clinician: Anyone who through their
work as a researcher or clinician has advanced the
mental health agenda in Canada.
This campaign gives our sponsors national
coverage of their company at the event and
in all the communication materials leading
up to and following the event. We also give
our sponsors the opportunity to present the
awards at the ceremony which is filmed
and broadcasted on national T.V. networks.
Sponsors also get to meet with many
From Left to Right: Minister Carolyn Bennett: parliamentarians and other dignitaries.
Minister of Indigenous Affairs, The Honorable
Sharon Johnston, and Louise Bradley: President of
the Mental Health Commission of Canada
For more information, please visit:
camimh.ca
CAMIMH’S CAMPAIGNS
Mental Illness Awareness Week is a national
public awareness and advocacy campaign held
throughout the first week of October. Leading
up to Mental Illness Awareness Week, CAMIMH
selects individuals (referred to as Faces) who
are living in recovery from mental illness. These
individuals represent the Alliance and act as
spokespeople for all Canadians living with
mental illness. CAMIMH’s Faces put a name and
a face to various mental illnesses and show
Canadians that with the right diagnosis,
treatment, and support, they can live
productive and fulfilling lives.
In preparation for Mental Illness Awareness
Week, CAMIMH works hard to produce a PSA
video of the group of Faces and creates profile
videos of each individual Face. These videos are
then premiered on Parliament Hill in front of
parliamentarians and our sponsors. The
sponsor’s logo is at the end of each profile video
which reaches hundreds of thousands of
Canadians each year.
CAMIMH also produces posters and postcards
of the Faces which lists all of our sponsors at the
bottom of each material. These materials are
free to the public and distributed to hundreds of
corporate and non-for-profit organizations
across Canada. This initiative is extremely
successful and we distribute hundreds of
thousands of materials each year. We
guarantee that your logo will be highly visible.
CAMIMH Members meet with Hon. Jane Philpott, Minister
of Health.
For more information, please visit:
camimh.ca
A SAMPLE OF SOME OF THE PAST CHAMPIONS OF MENTAL HEALTH:
Dr. HEATHER STEWART SENATOR DENISE BATTERS MARY WALSH
Research, 2016 Parliamentarian, 2015 Media, 2014
Dr. Stuart works to describe and Senator Denise Batters has been An accomplished actress,
understand the experience of an active supporter of mental comedian, and political satirist,
stigma from the inside – from health and suicide prevention. Mary Walsh has been entertain-
the perspective of people who In the past five years, she has ing Canadians for more than
have a mental illness and their organized several charity events 20 years. By sharing her own
families. In February 2012, Dr. in honour of her late husband, struggles, Walsh has reduced the
Stuart became the first Bell former Member of Parliament stigma associated with mental
Mental Health and Anti-Stigma Dave Batters, who suffered from illness and addiction and has
Research Chair. anxiety and depression and died raised awareness about the need
by suicide in 2009. for increased support for people
living with mental illness.
A SAMPLE OF SOME OF THE PAST FACES OF MENTAL ILLNESS:
STÉPHANIE FONTAINE, 2016
PETER NEILY, 2015 JACK SADDLEBACK, 2014
This year marks the 15th RCMP Constable Peter Neily Jack is a Cree two-spirit trans-
anniversary of Stéphanie’s shares his experience with post- gender man. Jack has helped to
recovery from bipolar disorder. traumatic stress on and off the create “safe-space” for queer
Before receiving her diagnosis, she job with the intention of reach- people within First Nations
was hospitalized on two occasions ing out to the community and cultural ceremonies. To be able
for depressive and manic episodes helping others who struggle. to partake in ceremonies that
that included psychotic elements. He wants first responders and celebrate all aspects of his
Recently, she put aside her support personnel to know that identity helps him to continue
actuarial career to join Revivre, a there are resources available and to take an active role in mental
non-profit organization, with a that on the job stress can have health advocacy.
mandate to make their mental an impact on life, but you can get
health self-management help!
workshops available to all.
For more information, please visit:
camimh.ca
SOME OF CAMIMH’S CAMPAIGN SUCCESSES INCLUDE:
• Their Excellencies have publicly supported CAMIMH’s campaigns by inviting the Faces of Mental Illness for
personal visits to Rideau Hall, and by providing the keynote address at the Champions of Mental Health
Awards Gala, and by renaming our youth award the Sharon Johnston Champion of Mental Health Award
for Youth;
• More than 500,000 pieces of branded advocacy material were distributed nationally over the past five years;
• High level participation for both the Champions of Mental Health Awards and Mental Illness Awareness Week
campaign, including nominations from politicians, journalists, lawyers, CEOs, artists and more;
• Excellent Parliamentary participation, including statements in the House of Commons, and hundreds of
meetings with parliamentarians over the past five years;
• Top tier social media presence with millions of impressions received on Twitter including posts, mentions
and retweets from Parliamentarians, journalists and leading experts in mental health;
• Garnering hundreds of high profile news stories annually surrounding the topic of mental health and stigma
reduction. Some of the outlets covering CAMIMH’s campaigns have included CTV News, Canada AM, The
Ottawa Citizen, Power Play, Rogers Television, TSN, The Daily Gleaner, CBC radio and The Hill Times.
YOUR GENEROUS SUPPORT WILL:
• Bring greater national awareness to mental health and mental illness to the Canadian public and elected
representatives;
• Recognize outstanding Canadians who have made a significant impact on mental health research, stigma
reduction, or public awareness;
• Create sustained and long-lasting media coverage on issues surrounding mental illness in Canada;
• Work to increase the importance of the mental health agenda among decision-makers at all levels of
government in Canada.
The Champions of Mental Health Awards will take place in Ottawa, Ontario
With high profile speakers and guests to be announced!
Join the growing celebration, quickly becoming the most politically recognized
mental health gala in the country.
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