The Dubai Mall Fashion Catwalk - 21-30 January 2021 Walk into a shoe lover's paradise - from sneakers to stile toes - and join us in standing up ...

Walk into a shoe lover’s paradise – from sneakers to
stilettoes – and join us in standing up for sustainability and
  style while celebrating the transformative power of the
               world’s most wanted footwear.

                   21-30 January 2021
                     The Dubai Mall
                    Fashion Catwalk

In the biggest mall in the world, Shoetopia shines a
spotlight   on   fantastical   footwear   and   sell-out
sneakers. From fairground games with shoes as
prizes, to imagination-defying customisations, to
future-proof sustainable innovations, Shoetopia is a
footwear fanatic’s paradise. See sneak peeks of
collectors’ and style icons’ private shoe collections
and join the discussion as footwear connoisseurs take
to the Shoetopia Live stage.

1    Skywards Miles                      8    Grab A Shoe
     Earn Double Skywards Miles               Try your luck at the claw machine
     throughout Shoetopia with any            and win a coveted pair of shoes!
     purchase in the shoe category
     at The Dubai Mall.
                                         9    Design a Shoe
                                              Design your dream shoe and be in

2    Shoetopia Live                           with a chance to win it.
     Walk the talk and talk the walk
     with top fashion and lifestyle
                                         10   3D Shoe Printing
     afficionados to help you shop            experience
     smart, stay ahead of the trends          See shoe soles develop before
     and beat the waiting lists for           your eyes from our 3D shoe
     2021’s most coveted shoe styles.         printing experience.
     At 6pm and 7:30pm.
                                              Instagrammable
     Exclusive Shoe                      11   Moments
3    Launches                                 Take Instagram-winning shots at
     Global footwear launches from            photo opps on the stand and
     the world’s hottest designers.           installation in the mall.

4 Make      it Yours
  Personalise your shoes with daily
                                         12   In-store promotions
                                              Enjoy exclusive promotions during
     themed customization                     Shoetopia at leading footwear
     experiences to make your shoes a         retailers throughout The Dubai
     reflection of you.                       Mall.

5    Special Shoe                        13   Shop & Win
     Collections                              Bring your shoe purchase receipt
     Take a sneak peek at the footwear        to Shoetopia and earn a chance to
     collections preferred by shoe            win a pair of shoes everyday!
     connoisseurs, sneakerheads and
     leading influencers.                     *T&Cs apply

6    Daily Top Picks
     Discover the daily top picks from
     the region’s style icons.

7    Slip Into Your Shoes
     Virtually try on shoes and use a
     QR code to quickly shop your
     favourite styles.

SHOETOPIA LIVE

Join Louise Nichol, the former Editor-in-Chief of Harper’s Bazaar
and a renowned presenter, host and consultant, in exclusively
curated conversations with global tastemakers, shoe
connoisseurs and the hottest footwear designers - daily during
Shoetopia!

Thursday, 21 January at 8:00PM
BECOMING A STYLE ICON
KAREN WAZEN
The Middle East’s leading fashion influencer and entrepreneur on the transformative
power of footwear and what it takes to elevate a shoe to enduring cultural style status.

Friday, 22 January at 6:00PM
THE SHOES OF THE FUTURE: 3D SHOE PRINTING
STEPHANIE BROUMANA
The future is now… Learn how 3D printing technology is revolutionizing the future of
footwear with improved design and production that optimizes shock absorption while
making the shoe lighter.

Friday, 22 January at 7:30PM
ACCESSORISING YOUR WAY TO THE TOP
MR. MOUDZ
Shoe connoisseur Mahmoud Sidani, aka Mr Moudz, knows the power of a good pair of
shoes. The former buyer for Level Shoes is equally at home advising his circle of
fashionable friends on the latest labels to know, as he is refining his own enviable shoe
collection.

Saturday, 23 January at 7:30PM
TAKING STEPS TOWARDS A CLEANER FUTURE - STAN SMITH
FOREVER LAUNCH
ADIDAS
Sustainability is at the forefront of the fashion conversation and Adidas is leading the
way with its aim to use only recycled polyester in its products by 2024. As consumers
look to signal their values and beliefs via their fashion choices, responsible
consumption takes on new resonance, making the new Stan Smith, Forever shoe with
a recycled upper an essential purchase for this season and beyond.

SHOETOPIA LIVE

Sunday, 24 January at 7:30PM
DON’T LET MOTHERHOOD HIJACK YOUR STYLE
ZEYNAB EL-HELW
Zeynab El-helw – Fashion Pirate to her millions of followers on social media – has one of
the hippest vibes in the region. She discusses the style challenges of becoming a
first-time mother and offers advice on how to retain your identity and creativity beyond
babies. Plus, Zeynab’s adorable son Luca picks the best shoes for the under twos in The
Dubai Mall.

Monday, 25 January at 7:30PM
DRESSING FROM THE FEET UP WITH JUSTYNA
JUSTYNA ROBINSON
Get the shoes right and the rest will follow. Style consultant for American Rag Cie,
Justyna Robinson walks us through the season’s most essential trends and the footwear
failsafes to anchor each look.

Tuesday, 26 January at 7:30PM
ON TREND: BEAT THE WAITLIST
NICOLE MAJDALANY
Nicole Majdalany, aka Nicole On Trend, knows shopping. She picks the top designer
shoes sure to sell-out this season and the high street homages for savvy shoppers.

Wednesday, 27 January at 6:00PM
POWER UP YOUR PERFORMANCE
WITH NUNO COSTA FERNANDES AND HOLLY DRAKE
Make good on your New Year resolutions with the best independently selected sports
shoes from Dubai-based fitness experts Nuno Costa Fernandes and Holly Drake. Nuno
and Holly pick the best shoes for all your active ambitions, from circuits to cycling and
running to weight-lifting and beyond.

Wednesday, 27 January at 7:30PM
AMPLIFYING EMIRATI STYLE
NADYA HASAN AND SHAIKHA ALI
Two Emirati fashion insiders: shoe designer Shaikha Al Ali of Gasah Studio, and shoe
obsessive Nadya Hasan, aka The Fierce Nay, talk about their national identity and how a
love for their cultural heritage powers their global fashion ambitions and creative goals.

SHOETOPIA LIVE

Thursday, 28 January at 7:30PM
THE BUSINESS OF SNEAKERS
MONEYKICKS
Rashed Belhasa turned his obsession with sneakers into a multi-million-dollar business.
What makes sneakers a lucrative investment and what does it take to score the world’s
most wanted sneakers? Moneykicks tells all.

Friday, 29 January at 7:30PM
LIFTING WOMEN THROUGH STYLE
TITI ADESA
Beyoncé’s a fan, and so are we. Hot new footwear brand Titi Adesa combines comfort
and ethical production without compromising on elegance. With each pair instantly
identifiable by the diamond marque on each sole, founder Titi Adesanya is living proof
that grace goes beyond good shoes. She is at the helm of the TA Foundation, which she
launched to empower young girls living in underserved communities within Africa who
aspire to be fashion designers. The foundation provides educational sponsorship and
mentorship to harness the diamond within these girls.

Saturday, 30 January at 6:00PM
WALKING IN MY SHOES
INGIE CHALHOUB
The business woman, fashion creative and philanthropist recalls the steps she has taken
to becoming the foremost female fashion influence in the Middle East and the shoes
that have supported her journey, while offering advice to a younger generation looking to
forge their own path in the fashion industry.

Saturday, 30 January at 7:30PM
THE RISE OF A MUST-HAVE SHOE BRAND
EDGARDO AQUAZZURA
How Italian brand Aquazzura became Meghan Markle’s go-to footwear – and now boasts
a whole league of celebrity fans. A conversation with the founders by video link up.