THE ESSENTIAL 2018 - INVIVO
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THE ESSENTIAL
2018
P RO F I L E G OV E R N A N C E
InVivo is fully determined to help agriculture
and agricultural cooperation regain their
rightful place in the global food value chain, Board
with respect for the planet and people. of Directors
Representative of all member
cooperatives, the Board of
Directors determines the
strategic direction of the group.
It is made up of 31 members.
3 strategic
directions No.1
French agricultural
cooperative group
• Become a world reference
in innovative and digital solutions
206
Philippe Mangin, Jérôme Calleau,
which improve the competitiveness, Chairman Deputy Chairman
safety and quality of plant
and animal productions, while member cooperatives
preserving the planet
• Invest in agricultural and food
businesses of the future to create 10,200 The Executive
critically sized champions and
global brands
employees
Committee
• Contribute to the economic
growth and influence of French
agriculture and agri-food in
€5.5
billion turnover
The Executive Committee
establishes and implements
the group’s strategy.
1_ 2_ 3_
the world
It tracks the performance
and results of the different
5 fields of expertise Present in divisions and leads strategic
Agriculture: Union InVivo,
35 countries projects. It is made up of
six members. 4_ 5_ 6_
Bioline by InVivo
Animal health and nutrition:
Neovia 1_ Thierry Blandinières, Chief Executive Officer
Consumer Retail: InVivo Retail 2_ Maha Fournier, Chief Financial Officer
Wine: InVivo Wine 3_ S
ébastien Graff, Director of Human Resources,
Innovation Incubator: Communications and CSR
InVivo Food&Tech 4_ Hubert de Roquefeuil, Deputy CEO and Chairman
of Neovia
5_ Laurent Martel, Director of Bioline by InVivo
6_ Bertrand Girard, Director of InVivo Wine
The essential _ 01
UNION
INVIVO
Agricultural supplies: Grain businesses:
Cooperate to boost the €1.25 120 €1.6
competitiveness of French farming
billion cooperatives together billion
turnover in PPA turnover
Union InVivo is moving ahead strongly to open new avenues
that meet the expectations of farmers and its cooperative members
in terms of competitiveness of farms and sectors. It also considers Grain businesses
the construction of a new grain and agricultural supplies As the leading national operator in grain becoming a global niche player in grain trad-
cooperative model. logistics and storage, InVivo pursues a policy ing, diversifying the portfolio of species han-
to constantly improve its expertise in grain dled and developing new recurring margin
processing, classification and optimisation of activities.
Agricultural supplies export logistics.
By pooling all services (administrative, techni- their members’ technical and environmental InVivo Trading is engaged in a plan to trans- InVivo Trading has three offices: Paris,
cal, marketing and sustainable agriculture) needs. form its business model with the ambition of Singapore, São Paulo.
upstream of agricultural supply purchases
(plant protection products, hybrid seeds Within the PPA (Agricultural Supplies Partners),
and fertilisers) and by referencing suppliers, seven cooperative groups made up 120 coop-
Union InVivo is participating – together with eratives are working together to negotiate
its member cooperatives – in the purchase their plant protection product and hybrid
of competitive products that are adapted to seed purchasing terms.
www.ingrains.com:
the digital export platform
The first digital platform thanks to better Moreover, cooperatives
Fermes LEADER: the living lab dedicated to grain optimisation of export make their delivered offers
exports, InGrains is a logistics. InVivo offers to InVivo, and InVivo
of 1,000 digital farms resource-sharing tool open calls for tenders to the responds with an FOB
to all the cooperatives cooperatives (buying offer if it has an outlet
NORIAP (80)
involved, with a mission interest FOB, pricer) and for these offers.
EMC2 (55)
Faced with the accelerated developments CAP SEINE (76) to seek out added value closes the offers if they
AGROPITHIVIERS (45)
of agtech, InVivo and its cooperatives for the sector in France, are competitive.
BONNEVAL (28)
are seeking to establish a network of SCAEL (28)
110 BOURGOGNE (89) CAC (68)
CAPL (49)
1,000 digital farms by 2020. DIJON CÉRÉALES (21)
This network – made up of farmers, CAVAC (85)
agricultural cooperatives, agro-industrial SÈVRE & BELLE (79)
OCÉALIA (16)
players and research institutes – will facilitate
NATEA (87)
the application of new technologies, primarily
VAL DE GASCOGNE (32) FERMES DE FIGEAC (46)
digital services, to meet the economic, VIVADOUR (32) CAPEL (46)
GPS (4)
environmental and societal challenges faced MENDIOKA (64)
CAVE DE LA BASTIDE (81)
by farmers. 21 cooperatives and 300 farms
are already committed to this initiative.
02 _ 2018 The essential _ 03
BIOLINE
BY INVIVO
Solutions for building the agriculture €250 1st 12
of the future
million player host
turnover in the French straw countries
cereal market
Bioline by InVivo, by its presence throughout the agricultural value
chain, has the wealth of assets and know-how needed to build
the agriculture of the future, which will produce more and better
and meet the challenges of sustainable development. Be Api, a subsidiary dedicated to precision Agricultural consultancy
farming has been created by InVivo and Operating in three areas (agriculture, sector,
31 cooperative groups to accelerate the deploy- territory), the Agrosolutions consulting firm is
B
ioline by InVivo brings together four Agrodigital ment of precision farming in France. broadening its skills, particularly in legal and
business units with high added value: The agrodigital division is made up of various marketing aspects, and is becoming a trusted
seeds and plant health, biosolutions departments that focus on the use of this new Combining agriculture and digital, Agrodigital partner for many economic and institutional
and agrodigital, and to these are added “green gold” which is agricultural data. Studio identifies and accelerates agrodigital players. Agrosolutions is a partner of the
agricultural expertise and advice. Smag has a unique positioning in the publishing projects produced by the Group, cooperatives Happy Vallée project aimed at greening the
market of agricultural cloud solutions and now or by other partners in the agricultural ecosys- surroundings of the A1 motorway between
Seeds has a foothold in the IoT (Internet of Things) tem. The Fermes LEADER programme has also Roissy Airport and Paris.
Semences de France – the number-one player market, strengthening its expertise on agricul- been developed under the agrodigital division.
in the French seed market and a leader in the tural big data.
straw cereal market – is engaged in a new drive
for growth by developing decision-making
tools and seed-related products. The 2017-2018
financial year also saw the start of its interna-
tionalisation, with the acquisition of Novasem
in Italy and the creation of a joint venture
in Brazil.
Agrodigital Studio:
Plant health
Life Scientific – an expert in post-patent plant the accelerator
protection products – is expanding its European
presence through the approval of new products of agtech projects
in France and Germany.
In late 2016, by becoming the majority share-
holder of CCAB Agro, an important Brazilian Located in Montpellier, Agrodigital
player in the licensing and distribution of plant Studio is well integrated into a research
protection products, Bioline by InVivo carried ecosystem labelled “French Tech”.
out its first major operation outside Europe.
With a 600-m2 area conducive to
Biocontrol creativity, the studio is dedicated
With Bioline Biosolutions, Bioline by InVivo aims to the detection, co-development
to become a leading player in the biocontrol and production of digitally intensive
market. Its three bio-factories located in France, projects for agriculture.
the United Kingdom and California are dedi-
cated in macro-organism production (auxiliary Bioline by InVivo aims to make this
insects, predatory mites, trichogramma). new collaborative space into a
growth accelerator that can boost
post-incubation start-ups, providing
technical, marketing, design, legal
and financial support.
04 _ 2018 The essential _ 05
NEOVIA
Very ambitious animal €1.7 75 11 28
feed performance
billion production research host
turnover sites centres countries
Neovia is a world leader in the sector of animal nutrition
and health. Centred around seven business lines, five geographical Animal health Analysis laboratories
zones and a multi-species dimension, its growth strategy effectively The animal health division is developing A market leader in the analyses of animal
combines targeted acquisitions in high-potential areas of activity a range of solutions aimed at preserving feed in France, Upscience has been gradu-
or geographic zones, with investment in innovation and and improving animal health and welfare: ally expanding its analytical expertise to
new technologies. animal hygiene products and livestock build- other areas (human nutrition, nutraceuticals,
ings, dietary specialities and medicines for environment), as well as internationally.
veterinarians.
N
eovia has a worldwide brand architec- tanks, to ensure a high-quality production. The
ture: one institutional brand, Neovia, company holds leading positions in several
and master brands by activity: key markets: Brazil, Mexico and Vietnam.
Wisium in the international firm-services and The Farm of the future initially on three major
Upscience in the analysis laboratories Petcare priority species (pigs,
business.it is completed by a global (Royal Neovia is already well established in the revolutionises R&D ruminants, poultry) with
Horse, Evialis, Bernaqua, Presence, Ganador) Brazilian and Mexican markets, and is devel- aquaculture and pet food
or national (Inzo°, Socil…) commercial brand oping its pet food business in Asia thanks to later it will gradually
strategy, for certain product or service lines. its majority interest in the Sanpo company, Staying true to its open research and industry internationalise (Brazil,
the fifth largest player in the Chinese pet innovation approach, partners, clients, suppliers Vietnam) in connection
Neovia is accelerating the development of food market. Neovia wants to make and consumers. with the French and
products and services in five priority areas of the Farm of the future This project was launched international network of
innovation: smart farming, interactive petline, Premix / firm-services an open project in close in France and will become Neovia’s connected model
resource optimisation, intensive aquaculture Firm-services accompany and advise feed collaboration with a reality in 2020. Focuses farms and partners.
and functional ingredients. manufacturers through a network of powerful
experts in formulation, nutritional advise, live-
Complete feed stock health monitoring, decision-making
Neovia develops, manufactures and brings tools, design of specific food programmes,
to market complete feedstuffs tailored to marketing and sales support, analysis of raw
farmers’ targets and the nutritional needs of materials or finished products, and periodic
each species. The complete feedstuffs are quality control plans.
produced by 35 factories based in France
and abroad, with a production volume of Additives & ingredients
2.9 million tonnes. Neovia’s additives division has been greatly
enhanced over the last three years. It offers
Aquaculture natural solutions to improve farms’ livestock
Aquaculture production is a major challenge and economic performance (alternative
for the years to come. Neovia pursues a holis- products and services to medicines) and to
tic and innovative approach to aquaculture, develop new concepts such as functional
from the feed through to managing breeding ingredients.
06 _ 2018 The essential _ 07
INVIVO
RETAIL
Champion of proximity €575
million turnover
€1.19
billion turnover
€217
million turnover
InVivo Retail Gamm vert network Delbard / Jardinerie
du Terroir network
InVivo Retail continues its development in three business sectors:
garden centres, food distribution, and marketing through green
channels. These three activities are complementary, each one
generating added value for the other two.
Garden centres Food retail InVivo Retail is also strengthening Marketing
With the Gamm vert, Delbard and Jardinerie InVivo Retail has capitalised on its expertise the role of food in the Gamm vert and As an expert in marketing in three areas
du Terroir networks, InVivo Retail is confirming in franchising by entering into close proxim- Delbard networks. (plants, animals and hygiene) for the general
and developing its leadership in the garden ity food retail with the brand Frais d’Ici, public and professionals, Néodis is enhancing
market. a locally-sourced fresh produce retailer, What’s more, InVivo Retail has entered into its range on three major product lines: pet
perfectly in line with the rise of short-circuit catering to offer new opportunities for the food, biodiversity and pest control. Its well-
As the number-one garden centre in France, “local eating” consumption. Developed hallmark products of French and international known ranges are expanding: Pure Origine
the Gamm vert network has 1,000 stores based on two models (stand alone or con- cuisine. The first Bistrot d’Ici established in the and Pure Complicity, Canicaf and Caticaf
located mainly in rurbanised and rural nected to a Gamm vert store), the first stores Frais d’Ici store in Dijon opened in February 2018 for cat and dog food, Plume & Compagnie for
areas. Most of them (900) are owned have served to test the relevance of the in Dijon. Internationally, InVivo inaugurated the farmyard and small wild garden fauna,
by franchised agricultural cooperatives. model both for consumers and producers. So France Singapore in March 2018. Pictou for birds, and Myriad for pest control.
The brand’s business model is organised
into two core areas: gardening and animal
feed, and two areas that are emblematic
of its strong regional roots: terroir produce
and clothing/footwear. The brand is cur-
rently focusing on self-production with its
new slogan “Growing it yourself changes
everything”.
With more than 900 stores offering click &
collect and online sales at Gammvert.fr,
Gamm vert is also gaining ground in
e-commerce.
So France
The two independent garden networks
Delbard and Jardinerie du Terroir, which Singapore:
joined InVivo Retail in 2014, have gained
new momentum. Geared towards an urban So gourmet
clientèle, Delbard’s garden centres have
revisited the strong points behind its repu-
tation: roses and fruit trees, plants and dec- A concept-store combining
oration. catering with the sale of the
iconic groceries and drinks
At the end of 2017, InVivo Retail and Jardiland of French cuisine, So France
came together to become a Europe-wide Singapore is being developed
operator in the gardening and pet shop in partnership with the ANAA
sector. Jardiland is the most well-known in (Nouvelle-Aquitaine Food
the gardening market and has 189 stores Agency). With a surface area
located in urban areas. These garden cen- of 250 m2, “So France” offers
tres specialise in gardening, pets and life- breakfast, lunchtime and
style. evening bistro food, a wine bar,
and a takeaway service.
08 _ 2018 The essential _ 09
INVIVO
WINE
From the vineyards to the world markets €270
million
21
member
14
host
turnover cooperatives countries
Created in 2015, InVivo Wine has the ambition to become a global
player in the distribution of wine internationally, to make France shine
in all major consumer regions by highlighting the quality of its wines in
all their diversity through strong brands. In Europe, America and Asia,
InVivo Wine is tracing its wine routes.
Operating across the whole value chain in ence in the United Kingdom, where its
sourcing to the consumer, Baarsma is very subsidiary Armit Wine is one of the main
well known in the Netherlands, where it gen- retailers of premium wines and grands crus,
T
hree years after its creation, the InVivo of prestigious chateaux, it has forged unique erates 63% of its turnover, as well as in Belgium in Switzerland and Scandinavia, and also in
Wine group is now made up of the expertise in the marketing of Grands Crus and Luxembourg. It also has a strong pres- South Africa and Asia (China and Japan).
Bordeaux-based companies Cordier Classés as part of primeur future sales and
and Mestrezat Grands Crus, of the partner- on the world-renowned Bordeaux market.
ship with Vinadeis, the Dutch group Baarsma Mestrezat Grand Crus is present in more
Wine and the InVivo Asia and InVivo America than 130 countries and participates
subsidiaries currently undergoing structuring. in the momentum of value creation to lead
It accounts for an overall turnover of 270 mil- other InVivo Wine projects.
lion euros. A portfolio of
Premium brands
Wine production Founded in 1886, the Cordier brand’s acclaim renowned brands
With 21 cooperatives belonging to the Vin de and heritage are a great advantage for – Cordier, La Tulipe,
l’Union InVivo division, InVivo Wine has a InVivo Wine. As a flagship of InVivo Wine’s Canei, Slurp and
solid wine base in viticulture. Rooted in the range of French wine, the Cordier – Enjoy InVivo Wine already has Europe, North America Mestrezat Grands
different wine-growing regions (Bordeaux, la Vie brand is primarily aimed at young a strong foothold in the and Asia with a portfolio Crus – which it now
Rhône, South-West, Languedoc, Roussillon, generations seeking to discover or rediscover main consumption areas: of recognised brands plans to expand.
Beaujolais), it brings together some wines that respect and showcase French
3,800 winegrowers and 25,000 hectares wine-making expertise. Resolutely premium,
of vineyard. reassuring with simple pointers on the label,
it is distributed in France in the national
The first supply contracts have been signed Monoprix network, in China in the Cofco
this year. 215,000 hectolitres have been con- Wine network, in Japan at Sapporo and in
tracted and partly pre-financed. InVivo Wine the United States at the New York retailer
is the only player in the market to make this Vintners Alliance.
commitment. To make progress on the qual-
ity of the wine supply, InVivo Wine will work Sales & distribution
with the cooperatives on technical aspects In June 2017, InVivo Wine acquired the Dutch
and the profiles of the wines. group Baarsma Wine. With a turnover
of 220 million euro and more than ten sub-
Grands crus sidiaries in Europe, Baarsma Wine is one of
Mestrezat Grands Crus, a 200-year-old trad- the European leaders in wine distribution.
ing house based in Bordeaux, has developed This acquisition will enable InVivo Wine to
a high-profile standing in the fine wine sector build a distribution platform with the critical
by building close relationships with estates. size needed to go international.
Drawing on the expertise gained at the head
10 _ 2018 The essential _ 11
INVIVO
FOOD&TECH
The incubator of food
and digital innovation
Founded in 2017, InVivo Food&Tech focuses on innovation petals of low-grade dried fruit; 10-Vins devel- UrbanFood
in agri-food business and digital technologies. Their alliance opens oped by La Divine, the first tasting machine that Urban Food’s ambition is to reconnect agri-
up new avenues to respond to new consumer trends, provide better aerates and controls the temperature of bottles culture with urban consumers by offering
opportunities for agricultural production and a more complete of wine; and the Le Petit Béret company which them fresh, varied and ripe-harvested prod-
integration of the value chain for agriculture, as well as to offer offers a non-alcoholic grape-based drink. ucts which have been produced by cli-
improved and innovative services through digitalisation. mate-controlled cultivation methods adapted
Retail4Food for urban production (aromatic plants, micro-
Retail4Food will support the local and interna- greens, rare or fragile fruits and vegetables)
tional distribution of food products, adding value and traditional agricultural resources.
T
he creation of InVivo Food&Tech res- The development of new sources of protein through new concepts responding to demand-
ponds to two major trends: the emer- from insects, algae and plants is one of the ave- ing CSR (social and environmental responsibili-
gence of new consumption habits and nues being explored. ties) requirements: enhancing short and local
production methods, and the development of The InVivo Invest investment fund has acquired channels, participating in the circular economy,
innovation ecosystems that put major empha- stakes in several start-ups working in this direc- improving product life cycle management to
sis on digital tools. tion: Il était un fruit (It was a fruit) produces maintain taste quality and avoiding waste.
InVivo Food&Tech will work in close collabora-
tion with InVivo Invest, one of the group’s two
seed funds and the business areas’ innovation
platforms, namely the Agro-digital Studio in
Montpellier, Neovia’s innovation centre and
the Maison du végétal in Reims.
InVivo Food&Tech works on four types of pro-
jects: the digital market, new food trends, new
distribution concepts and urban agriculture.
Digital Market
By combining know-how in digital marketing Ouifield: the
and e-business, by pooling technological
choices within the DigitalMarket unit, InVivo digital platform
Food&Tech wishes to accelerate the digitali-
zation of the group’s businesses and services for agriculture
for its member cooperatives. The creation
of Ouifield, the goods and services digital
platform for cooperatives and their farmer The creation of Ouifield in
members, is a prime example of the type of February 2017 implemented the
project that InVivo wishes to undertake. digital transformation of the InVivo
group’s B to B activities. Farmers
NewFood can access the platform through
The New Food’s projects focus on new ingredi- the Ouifield website (www.ouifield.fr)
ents and foods, new modes of production, or their cooperative’s extranet.
and consumption. The initiative already includes
several types of goods and services:
vehicles, car rental, equipment
rental, tyres, energy, office
equipment, telephony, collaborative
services and leisure.
12 _ 2018 The essential _ 13
SOCIAL AND
ENVIRONMENTAL
RESPONSIBILITY
CSR Inside
Launched as the group’s 5th performance pillar, the social and Help improve Bring about Take care
environmental responsibility policy has taken on a new dimension farmers’ new sustainable of natural
with the creation of the InVivo Foundation at the end of 2016. livelihoods food solutions resources
W
ith a focus on People,
Planet, Profit, the
group CSR policy
is built around three main
commitments:
• producing more and better;
• fostering access to a
better diet;
• placing people at the heart
8_ 7_
of our actions.
CSR is the nerve centre of 8_
each of our businesses, driving
innovation and growth. In
each of its businesses, paths
6_
have been laid that the teams 5_ 2_
continue to strengthen.
1_
3_
InVivo Foundation 4_
3_ Supporting
InVivo Foundation’s mission is agricultural policy
based on three focus areas: in Ogun State, Nigeria
• Helping improve farmers’
livelihoods;
• Bringing about new
sustainable food solutions; 4_ Supporting the pork
sector in Cameroon
• Taking care of natural
resources.
1_ Developing an agro- 7_ Building a permaculture
ecological farm in Togo model farm with Fermes
In its first year, InVivo Founda- 5_ Improving milk supply to d’Avenir
tion chose to support various boost the dairy sector
in Senegal
initiatives to improve produc- research programmes that
ers’ livelihoods, particularly in explore new ways of produc- 2_ Helping a women’s
Africa, by helping them to pro- ing dietary protein. association in Mali 8_ Supporting research
duce more and better, and to into cellular agriculture
6_ Bringing Franco-African
structure channels to market To respond to environmental partnerships
their produce. challenges, InVivo intends to
bring all its skills and expertise
With the motto “Source the to help the agri-ecological
future”, it also participates in transition of farms, and pro-
much more forward-looking mote the bio-economy.
14 _ 2018 The essential _ 15
Our other publications
Annual report 2025 by InVivo
An overview of the initiatives of the group The roll-out of our strategic project
and its business units. for agriculture and food, while respecting
the planet and human beings.
CSR Report
Our sustainable development strategy, InVivo Foundation,
a driving force for innovation and growth. Source the future
We support projects that help farmers to earn
a better living from their profession, bring
new sustainable food solutions and take care
of natural resources.
Find us on social networks:
Corporate communication department
Design and conception: – 15208 – 01 55 76 11 11
GroupeInvivo / InVivoGroup / InVivo / Groupe InVivo Photo credit: Géraldine Aresteanu, Cordier, Benoît Decout, Fotolia, Alain Goulard, Neovia, Essential Factory
This document participates in the environmental protection.
It is printed on a certified paper FSC, stemming from forests managed durably,
at a certified printer Imprim’ Vert using vegetable ink.w w w. invivo-g roup.com w w w.t witter.com/In Vi voGroup
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