THE FASHION AND BEAUTY REFERENCE
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THE FASHION AND BEAUTY REFERENCE
2021
CLIN D’ŒIL
TRENDY SOURCE OF INSPIRATION
FOR THE CURIOUS & PASSIONNATE!
Clin d’œil is the fashion and beauty reference in Québec
and has been for the past 40 years!
Whether on print or on the Web, this multiplatform brand is a
close friend to all its readers … and it goes everywhere with
them!
Portrait of a multiplatform brand.
WORTH NOTING
• 737,000 readers all platforms combined
• 606,000 readers (print)
• 30,053 issues (circulation)
• 15,943 subscribers
Family income F18-34 Reader/issue Subscribers
$70,647 INDEX 142 18 5,291 ABOUT DIGITAL
• 880,267 page views per month
• 241,000 unique visitors per month
• 84,329 Facebook fans
• 23,370 Twitter subscribers
• 23,528 Instagram subscribers
Quebecor Insights
Male readership Female readership Quebec readership Visitors Sources: Vividata Fall 2020, Total Canada, 14+/*Profile: French Canada 14+, Print
33% 67% 95% 73%
readership / Circulation: AAM, June 2020 / Social media: December 2020/Digital:
Google Analytics, monthly average May-October 2020 / Newsletter: January
2020.
QUEBECOR | 2
In search of Spend a lot on Love cultural
Love to shop novelty cosmetics Extravagant events
121 130 143 116 121
FOR ALL FASHION AND BEAUTY ADDICTS
Quebecor Insights
Source : Vividata Fall 2020, French Canada, 14+, print readership. QUÉBECOR
QUEBECOR | |3 3
Print Readership Readers per issue Love to shop Community (fans)
606,000 18 197,000 84k
492,000 12 155,000 46k
A TRENDY RENDEZ-VOUS
● CLIN D’ŒIL ● Elle Québec
Source : Vividata Fall 2020, Total Canada, 14+, print readership / AAM June 2020 / Social media: December 2020. QUEBECOR | 4
68% 68% 57%
Homeowner love to cook and practice a sports
entertain at activity regularly
home
A BRAND FOR THOSE THAT
ENJOY LIFE TO THE FULLEST!
Source : Vividata Fall 2020, French Canada, 14+, print readership. QUEBECOR | 5
A WORD FROM
THE EDITOR
Clin d’œil is the fashion and beauty reference in
Québec!
And to celebrate its 40 years, it has had a
makeover: while keeping its accessible
magazine DNA and one that is an accomplice
to its readers, it presents improved fashion and
beauty contents, focusing on the latest trends.
As for its culture and society articles, they are
always well researched but presented in a fresh,
optimistic and sometimes humorous tone that
aims to inform and entertain, all at once.
TRENDY AND BOLD
QUEBECOR | 6
ASSOCIATION ANCHORS
• Addicted to fashion and beauty • Ambitious, driven
• In search of novelty • Cultivate friendships, always the first to
propose a new activity
• Modern, sophisticated
• Recognize good things… but know how
• Curious
to laugh about the bad ones!
• Sensitive to issues about women
• In charge of their friend’s wedding playlist
• Know how to enjoy life, enjoy hobbies
QUEBECOR | 7
APPENDIX
WHY CHOOSE MAGAZINES THEY ARE STILL POPULAR Almost Two-thirds of Canadians (62%) read the print version of a magazine, and 1 out of 2 read a digital magazine. THEY ADAPT Print and digital editions, website, app, and social media. Cross-platform formats help integrate magazines into readers' lifestyles. THEY INSPIRE US TO ACTION 42% of Canadians have taken action after seeing a magazine ad. THEY REACH ALL GENERATIONS 54% of Generation Z, 57% of Millennials, 60% of Generation X, 68% of Baby Boomers and 74% of the silent generation have read a printed magazine during the last month. THEY HAVE VALUE In an age of free access to information, Canadians are still willing to pay for magazines. A total of 28.3 million magazines sold in the past year. Quebecor Insights Source: Vividata Fall 2020, Total Canada, 14+ / AAM: July 2019 – June 2020. QUEBECOR | 9
2021 EDITORIAL PLANNING
FEBRUARY/MARCH MAY
TRENDS SPECIAL ISSUE HAIR CARE SPECIAL ISSUE
Fashion and beauty trends (makeup, hair, nails) for spring-summer 2021 Beauty: Spotlight on hair care! New products and expert advice for a
Beauty: New tech? Examples of science breakthroughs making our products… beautiful – and healthy – head of hair.
smarter. + New spring perfumes
Fashion: the history of neckties Culture: roller-skate dancing
+ Deluxe indoor clothing Social issue: Is there still a debate around paternity leave
Social issue: the witches of the web + BEAUTY SPECIAL (36 pages)
Closes December 18 / Material December 25 / Newsstands January 21 Closes March 5 / Material March 12 / Newsstands April 8
APRIL JUNE
DREAMING (OF A BETTER WORLD)! BODY CARE SPECIAL ISSUE
Beauty: Overview of small and large beauty-care companies’ eco-friendly Beauty: what’s new for summer (body care, hair removal, tanning,
and ethical initiatives. and more)
+ Everything you need to know about getting tattoos… and having them + Teeth: enhancing your smile (new fillings, whitening, tooth paste)
removed! + Body odour: report + vox pop (including new perfume development)
+ Our nail art inspirations for the Spring Fashion: Photographers that have made fashion history
Fashion: When fashion and video games collide
+ Designers who draw inspiration from dreams versus designers entrenched in Closes April 16 / Material April 23/ Newsstands May 20
reality
Social issue: teens and feminism
+ the debate around choosing a name for your child
Closes January 29 / Material February 5 / Newsstands March 4
QUEBECOR | 102021 EDITORIAL PLANNING
JULY-AUGUST + WEDDING SPECIAL
A BEAUTIFUL AND BREEZY SUMMER All about the perfect destination wedding!
Beauty: sun protection: all the new products Suggestions of locations (cities, bohemian, all-inclusive, chic,
+ Beauty chick lit: we asked writers we like to share (in writing, of foodies, adventurous, etc.)
course) their pleasant and not so pleasant beauty-care experiences Practical tips (guests, preparation, papers, etc.)
+ Ask whatever questions you have – no matter how uncomfortable! Shopping for dresses
Clin d’œil provides answers.
Stars’ looks
Fashion: beachwear and swimwear
+ bikini shopping Closes August 6 / Material August 13 / Newsstands September 9
Social issue: how I view my ex’s girlfriend
+ Summer horoscope
NOVEMBER
Closes May 21 / Material May 28 / Newsstands June 24
PINK ISSUE
Pink issue: stories related to breast cancer
SEPTEMBER Beauty: our makeup trend photo shoot
TRENDS SPECIAL ISSUE + New Autumn perfumes
Fashion and beauty trends (makeup, hair, nails) for autumn 2021 and Fashion: all about coats!
winter 2021-2022
Closes September 10 / Material September 17 / Newsstands October 14
+ dark spots
Fashion: how do designers choose where to display their creations?
Culture: the fear of being a one-hit wonder DECEMBER/JANUARY 2022
Closes July 9 / Material July 16 / Newsstands August 12 CELEBRATING THE FESTIVE SEASON!
Beauty: All the results of the Clin d’oeil Beauty Prize
Fashion: for the Holiday Season (dresses, handbags, shoes, jewellery)
OCTOBER Gifts guide for the Holidays
HAIR CARE SPECIAL ISSUE Closes October 22 / Material October 29 / Newsstands November 25
Beauty: Spotlight on hair care! New products and expert advice for a
beautiful – and healthy – head of hair.
+ Surgery: removing instead of adding
+ Our nail art inspiration for Fall
Culture: the new fall season
QUEBECOR | 11RATE CARD
Double
1 page 1/2 page 1/3 page C2 C3 C4
page
1X $7,610 $15,225 $5,330 $4,570 $8,755 $8,375 $9,515
3X $7,380 $4,765 $5,170 $4,430 $8,490 $8,120 $9,230
6X $7,155 $14,315 $5,010 $4,295 $8,230 $7,870 $8,945
9X $6,930 $13,855 $4,850 $4,155 $7,970 $7,620 $8,660
12X $6,700 $13,395 $4,690 $4,020 $7,700 $7,370 $8,375
QUEBECOR | 12You can also read
