THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE

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THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
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                                       SUNTEC SINGAPORE

                                           www.rpb-asia.com

                                         THE HYBRID EVENT
                                           A New Experience

                                                   TRADE
                                                   ONLY

@RPB_Asia   @RPBAsia   @RPB_Asia   #RPBA2022        Restaurant, Pub & Bar Asia
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
Raise
            THE Bar                                                                                                      COOL
                                                                                                                         BEYOND THE EXPECTED
                                                                                                                                    EXPECTED
                                                                                                                                                       CRAFT

                                                                                                                 edition       VIBRANT
                                                                                                                                         DYNAMIC
            ...at Restaurant, Pub & Bar Asia (RPB Asia),
            the only trade show dedicated to the boutique
            and independent restaurant, pub & bar
            community in Southeast Asia.

            Co-located with Speciality & Fine Food Asia (SFFA),

                                                                                                                               Boutique
            RPB Asia has enjoyed a roaring success since its

                                                                                             independent
            inception, building a fantastic reputation for itself as

                                                                                                           Handcrafted
            one of the prominent business platforms in the food &

                                                                                                                              CONNECTIONS
                                                                                                                                          innovative
            drink industry.

                                                                                     TECH
            With a strong focus on craft beverages and innovative
            tech solutions, the show has cemented its position as
            the go-to show for restaurant, pub and bar owners
            and operators, industry leaders, innovators and
            trendsetters who are on a constant quest for unique
            ideas, products and solutions.

            Whether it is trying new craft beer flavours at
            the Tap Room or gaining the latest F&B trends       Beer On Tap                                 ON-TREND
            from industry experts, the 4th edition of RPB

                                                                                                                   th
            Asia promises to continue inspiring industry
            professionals, create real conversions and
            meaningful experiences for all.

                                                                                                                 4
            Join us at RPB Asia 2022!

@RPB_Asia          @RPBAsia        @RPB_Asia        #RPBA2022          Restaurant, Pub & Bar Asia
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
the southeast                                                                                                                                              your gateway to
asian market                                                                                                                                               southeast asia
As the 5th largest economy in the world with strong regional infrastructure to support
trade, the economic outlook harnesses a wealth of potential                                                                                                Exhibitors’ profile

Strong Economic Outlook1                                                Growing Alcoholic Beverage Market2                                                 F&B CATEGORIES

           4.7%
    Forecasted GDP Growth in 2021
                                                                                               7.8%
                                                                                 Annual growth (CAGR 2020-2023) in Asia
                                                                                                                                                              Alcohol-free Drinks
                                                                                                                                                              Bar Food & Snacks
                                                                                                                                                                                                                  Spirits & Liquors
                                                                                                                                                                                                                  Water
                                                                                                                                                              Beverages/ Soft Drinks                              Wines/ Champagne/ Sparkling
Key Alcoholic Beverage Industry Trends                                                                                                                        Beers

                                                                                                                                                           NON F&B CATEGORIES

                                                                                                                                                              Foodservice Equipment & Supplies                    Technology Solutions & Systems
                    Low to No                                   Convenient RTD                               Premium &                                        Glass & Tableware                                   Training/ Consultancy
                Alcohol Beverages3                                Beverages4                           Sustainable Beverages4
                                                                                                                                                              Packaging
1
 ASEANStats (2019). ASEAN Key Figures 2019, 29. 2Statista (2020). Alcoholic Drinks Report 2020. 3 Neo, P., & Lim, G. (2020). Booze free growth imminent:
Low to no alcoholic beverages set to boom in APAC. 3Neo, P., & Lim, G. (2020). Booze free growth imminent: Low to no alcoholic beverages set to boom in
APAC. 4Arthur, R. (2020). Coronavirus will have ‘far reaching’ impact on alcohol: 5 emerging consumer trends.

Meet the RIGHT PEOPLE                                                                                                                                      Hosted Buyer Programme
at the RIGHT TIME
                                                                                                                                                           An exclusive by-invitation only programme offered to a curated list of decision makers
                                                                                                                                                           and senior buyers from Southeast Asia, bringing real buyers to you for 1 on 1 meetings.

                                                                           Exhibitor, Lion City Meadery, Singapore                                         Visitor, Sofitel Saigon Plaza, Vietnam

what some                                                                             We have definitely benefited
                                                                                      from exhibiting at RPB Asia.
                                                                                                                                                                       It’s quite interesting to see all these products
                                                                                                                                                                       at the shows, and we’re hoping to get some
of our 2019                                                                           Our new products were viewed
                                                                           by many visitors, which was our ultimate
                                                                                                                                                                       of them imported into Ho Chi Minh. A lot
                                                                                                                                                           of great talks at the SG Food Tech stage
Audience had                                                               objective. We also generated
                                                                           new business leads that have
                                                                                                                                                           as well. It was a great experience, and I’m
                                                                                                                                                           looking forward to next year.
to say...                                                                  led to sales and raised our
                                                                           industry awareness.
                                                                                                                                                           - Mario Mendis , Executive Assistant Manager

                                                                           - Sanjay Jegatheesan , Director
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
A QUICK GLANCE AT 2019
Close to
                                                                196        27                         country pavilions

                                                                                   from
                                                                exhibitors countries

                                                                                                      15
                                                                                                                         China         France       Greece        Japan           Malaysia

                                        leading bartenders,             44 START-UP                                      Peru          Poland       Romania       Singapore       Spain
                                      sommeliers, sake and              EXHIBITORS

       51
                                      tea masters and chefs
from

                  ATTENDING              at Centre Stage &                                                               Taiwan        Thailand     UK            USA             Uzebkistan
                  COUNTRIES               Fine Food Live.        37 PANELISTS AND JUDGES

Visitors’ Statistics                                                                                  exhibitors’ statistics
  Singapore         80%                       SEA             15%            Others          5%       Overseas       59%                            Local           41%

                                                                                                      89%
           97%                              71%                                64%                                                 of exhibitors met
   will recommend shows to           have direct purchasing         visitors are C-level, directors
                                                                                                                                   their objectives
         industry contacts                 authority                       or manager level

 top five AREAS OF INTEREST                                                                           top five objectives

       Bar Food     Beers (Ale / Craft     Alcohol-free        Foodservice            Wines &         Generate New   Seek New Agents    Assess Market    Meet Existing        Launch New
       & Snacks     / Lager / Pilsner /    drinks / Soft        Equipment            Champagne           Leads         Distributors       Potential        Agents &            Products &
                         Stout)           Drinks / Water                                                                                                  Customers              Brands
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
visitors’ profile

KEY JOB TITLES
                                                                                                         key visiting
  Beverage Directors/ Managers
  Boutique Hoteliers
                                                       Mixologists & Bartenders
                                                       Purchasing Directors/ Managers
                                                                                                         companies
  Distributors/ Wholesalers/ Importers                 Restaurant, Pub & Bar Owners
                                                                                                         Distribution & Wholesale / Manufacturing   Embassy / Consulate
  F&B Directors/ Managers                              Retail Buyers
  General Managers                                     Sommeliers

KEY SECTORS

FOOD SERVICE                                       RETAIL
  Bakeries                                           Convenience Stores/ Grocery Stores
  Bars/ Pubs/ Wine Bars/ Nightclubs                  Department Stores
  Cafés/ Bistros                                     Gourmet/ Speciality Retailers
  Catering                                           Health Food Shops
                                                                                                                                                    Hospitaility
  Restaurants                                        Independent Delicatessen
  Food Outlets                                       Online Retailers
                                                     Online Supermarket
HOSPITALITY & TRAVEL
                                                     Supermarkets/ Hypermarkets
  Airlines/ Cruise Lines/ Rails
  Country Clubs/ Recreation Clubs                  TRADE ASSOCIATIONS & CHAMBERS
  Hotels & Resorts                                   Chamber of Commerce
                                                     Government Agencies                                 Foodservice / Restaurant
OPERATIONS
                                                     Trade Associations
  Delivery Service
  Logistics                                        WHOLESALE & DISTRIBUTION
  Transportation                                     Distributors
                                                     Exporters
                                                     Importers
                                                     Wholesalers                                                                                    Retail

                                                                          *This list is non-exhaustive

Top industry buyers
                                                                                                                                                    Others

Distribution &       Food Service   Hospitality & Travel        Retail           Manufacturing
 Wholesale                                                                                               *This list is non-exhaustive
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
past INDUSTRY                                                                               EVENT ATTRACTIONS
 AMBASSADORS                                                                                                   Catering to the needs of the restaurant, pub
                                                                                                                     and bar community in Southeast Asia.

 Brought to you by the industry, for the industry
                                                                                                               To Inspire, Disrupt, Engage
 Carefully selected from key sectors such as foodservice and
 hospitality, these industry ambassadors contributed their expertise
 and insights, playing an important role in shaping the direction and                             The Tap Room NEW
 content of the shows to ensure relevance for the industry.                                       Fancy a long bar with beer taps to introduce your
                                                                                                  refreshing brews to buyers? The Tap Room, an exciting
                                                                                                  new concept, is set to draw the crowd over!

                                                                                                  SG Food Tech & Fine Food Live
                                                                                                  Panel discussions present the latest tech disruptions and
     Andrew Ing                  Alex Liau                     Andy Griffiths
       The Lo &             Hospitality Purchasing                  Idlewild                      food innovations shaping the world of F&B today, coupled
     Behold Group               Association
                                                                                                  with engaging demos by chefs and inspiring talks!

                                                                                                  Start-Up Village
                                                                                                  A vibrant zone dedicated to companies operating in
                                                                                                  Singapore for 36 months or less, where buyers flock to
  Cheong Hai Poh                 Cheryl Tiu                     Edmund Toh                        for the latest on-trend products and solutions for their
 International Food and        World’s 50 Best                  Disciples Escoffier
  Beverage Association     Restaurants Taste Hunter   International - Singapore Delegation        business!

Emmanuel Benardos               Eve Felder                       Gan Guo Yi
   Fairmont Singapore        Culinary Institute of               Jigger & Pony
& Swissôtel The Stamford        America, SG

    Indra Kantono             Jeremy Nguee                       Liling Ong
     Jigger & Pony               Preparazzi                     Cicheti Ventures

    Loh Lik Peng            Michael Habboush                     Tron Young
   Unlisted Collection             KPMG                         The Bar Awards
THE HYBRID EVENT TRADE ONLY - 28 SEP - 30 SEP 2021 SUNTEC SINGAPORE
Business Opportunities

        Physical Exhibition
                                                                              Singapore Pavilion*                            Start-Up
     Options           Space Only            Shell Scheme
                                                                         Space Only            Shell Scheme                  Village#

    Min. Size              18m2                     9m2                     18m2                      9m2                      4m2

                                                                         starting from          starting from
                                                                         SGD 10,800             SGD 6,480
       Cost            SGD 600/m2              SGD 680/m2                                                                   SGD 1,995
                                                                         before reimbursement of up to 70%

     Booth
     Design
                                                                                            *For Illustration only and
                                                                                             subjected to change.

         Virtual Exhibition |                Starting from   SGD 1,500
     Speak with us today to discover how you can present your products at                    HYBRID OPTIONS AVAILABLE
     RPB Asia 2022 on this brand-new virtual platform. Join us as we help to                 Optimise your exposure by participating in
                                                                                             both Physical and Virtual Exhibitions.
     Restart, Refresh and Reconnect your business.
                                                                                             Special Rate Available for Hybrid Options!

   SHOWCASE YOUR                                                          Taproom @ RPB Asia              NEW
     CRAFT BEER                          Options                Cost                                 Entitlements

                                     1 day/ per tap          SGD 1,000              Ice bank system                      CO2 cylinder

                                     3 days/ per tap         SGD 2,500              Exhibitor to provide own beer & keg couplers

  All Prices are before 7% GST
  *Singapore Pavilion: LEAD International Fairs & Missions (LEAD IFM) programme funding available. Terms & Conditions apply.
  #
    Start-Up Village: The company needs to be trading in Singapore for less than 3 years and can only exhibit at the Start-Up Village for
  maximum of 2 editions.

                                                      EXHIBITING AND SPONSORSHIP
CONTACT US TODAY!                                     Doreen SOH                                         Patricia KHOO
Let Us Work With You To                               Event Manager                                      Business Development Executive
Accelerate Your Brand Awareness                       E: doreen.soh@montgomeryasia.com                   E: pat.khoo@montgomeryasia.com
At The Event                                          T: +65 9339 6687                                   T: +65 9749 9142

   Co-located With                                                                       Organised By

          @RPB_Asia                @RPBAsia                  @RPB_Asia              #RPBA2022                    Restaurant, Pub & Bar Asia
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