Winners' Brochure 2010 - Irish Medical Times
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The Irish Healthcare Awards
Winners’ Brochure
2010
Sponsored by
Irish Medical Times
Thanks to all our sponsors
for supporting this year’s
Irish Healthcare Awards
Part of the Ogilvy Group
Kind regards
Irish Medical Times
An Duais Mhor
Sponsored by:
The entry from The Irish Examiner was awared the overall award, An Duais Mhór, from left to right,
John O’Mahony, Jackie Boland; Karen O’Donoghue; Edward Butt; Tim Vaughan; John Kiernan, of sponsors
Quintiles and Brian Dobson, MC.
The Irish Examiner
Suicide and Ireland
Winner in the Public Health category, the Irish Examiner’s ‘Suicide and Ireland’ project also won ‘An Duais Mhór’, the overall trophy.
The project involved a 20-page broadsheet supplement, which took three months to compile, detailing the personal stories, pain and hope
behind some of the 527 deaths by suicide registered last year.
On top of this, a 32-page information booklet written by professionals offering advice and support to those feeling suicidal or affected by
suicide was also distributed free with the newspaper. An additional 200,000 copies were then distributed by the national suicide support
group Console and the community support network RAPID, with thousands more supplied to schools, youth groups, the HSE and Amnesty
International.
Commenting on the project, Amnesty’s Justin Moran said he was literally ‘rooted to the spot’ by the front page of the newspaper and by the
content inside. Member of the judging panel Stephen McMahon, CEO of the Irish Patients Association, said the paper’s front page brought
tears to his eyes, and the project overall showed a “deep understanding and commitment by an editorial and journalistic team that has done
our society a great service”. The judges felt the project showed a commitment ‘above and beyond’ the normal call of duty of a commercial
enterprise in tackling such an important area of public health in Ireland — particularly for our youth.
Judges
The judging panel this year included: Dr Ellen O’Sullivan, Consultant Anaesthetist, St James’s Hospital; Dr Dermot Power, Consultant Geriatrician, Mater
Misericordiae University Hospital; Mr Seán Davis, President of the Pharmaceutical Managers’ Institute of Ireland and General Manager, Ferring Pharmaceuticals; Mr
Dave Shanahan, Head of Global Life Sciences, IDA Ireland; Industry expert Mr John MacDonald; and Mr Stephen McMahon, CEO, Irish Patients Association.
For further details on the Irish Healthcare Awards, contact Dylan Conway on (01) 817 6330 or email dylan.conway@imt.ie.
| 01
Best Patient Education
Project — Pharmaceutical
Pfizer Healthcare Ireland & WHPR
Easy to use Arthritis Design Awards
The ‘Easy to use Arthritis Design Awards’ is the first programme
of its kind in Europe that identifies and encourages the devel-
opment of products that are easy to open and use for people
with mobility and dexterity difficulties. The design initiative was
aimed at third-level students at the National College of Art and
Design (NCAD) to develop and create everyday products that
could make life ‘easier’ for people with rheumatoid arthritis. The
overall winning design was ‘The Kug’ – a clever combination of
a kettle and mug. Traditional kettles can be extremely difficult
for RA patients to manage.
Commendations in this category went to:
Mindmap Communications and Eli Lilly & Co (Ireland)
Ltd for ‘How’s it growing?’; and Abbott Laboratories Ireland
Sponsored by: The winners of the Best Patient Educational Project — Phar-
maceutical, sponsored by Quintiles, were Pfizer Healthcare Ltd for ‘Bringing the voice of IBD to life’.
Ireland and WHPR. Pictured left to right were: Yvonne Darcy;
Christine Lydon; Lisa Mehigan; Orla Dormer; Geraldine
O’Connor; Nichola Mullen; and Paul Byrne, Director, Busi-
ness Development, Quintiles Ireland Ltd.
Best Hospital Project
Temple St Children’s University Hospital
W82GO! Healthy Lifestyle Programme
With childhood obesity in Ireland becoming a major problem,
the W82GO! Healthy Lifestyle Programme is a clinically effec-
tive multidisciplinary approach to health promotion and weight
management in children who are overweight and obese. The
project is family based, is overseen by a consultant paediatric
endocrinologist and is delivered by an interdisciplinary team of
nurses, dieticians, physiotherapists and clinical psychologists.
The project’s aims are to reduce the body mass index of the chil-
dren involved to a level where the morbidities associated with
obesity are reduced and also to permanently change the child’s
eating habits and levels of physical activity.
Commendations in this category went to:
Biobank Ireland Trust for developing ‘The Irish Hospital
Sponsored by: Winners of the Best Hospital Project, sponsored by Vhi Health- Biobank and Informatics Network’; and the RCSI for its project
care, from Temple Street Children’s University Hospital were:
(L to R) Grace O’Malley; Dr Aoife Brinkley; Aoife Carroll; ‘Improving surgical practice and reducing hospital
Marie McInerney; Anthea Savage; Aisling Sheils; Kizzy Moroney; infection through education’.
and Dr Bernadette Carr, Medical Director, Vhi Healthcare
02 |
Best Use of
Information Technology
Pfizer Healthcare Ireland
eClinical Pharmacy Suite
The ‘eClinical Pharmacy Suite’ is a browser-based application,
aimed at clinical pharmacists, which supports the hospital phar-
macy department to record, grade and report any medication
interventions and errors. The software solution allows the user
to record and analyse medication errors, enter data quickly,
avoid duplication of entry with the provision of a PDA to support
clinical pharmacists on the ward, and easily produce intelligent
reports to enable data analysis.
The programme has already been approved in six hospitals,
and a further 10 hospitals have expressed an interest in adopting
the technology.
Commendations in this category went to:
SouthDoc Services Limited (SouthDoc) and Esus Web
Solutions for their ‘SouthDoc online rota and communication
Sponsored by: The winner of the ‘Best Use of Information Technology’ award,
sponsored by Helix Health, was Pfizer Healthcare Ireland. system’; and Novartis Ireland Ltd for its ‘dontforget.ie’
Pictured left to right were: Howard Beggs, CEO, Helix Health medication reminder service.
(sponsor); Caroline Reidy, Pfizer; and Paul Reid, Pfizer
Best Patient Lifestyle
Education Project
Pfizer Healthcare Ireland, the HSE,
Glasgow Celtic and the Larkin Centre
for the Unemployed
The team won for its ‘Men’s Health and Wellbeing Programme’ —
a north inner-city Dublin community-based initiative aimed at
encouraging men aged 30+ to take better care of their health and
wellbeing. The 10-week programme includes health screening,
health awareness, cookery, and fitness training. Some 58 per
cent of participants have lost weight, and 78 per cent have
reduced their cholesterol levels.
The majority have also cut down on fats and salt intake, are
generally fitter, and have a new understanding of diet, their sexual
health, drug awareness, and mental health issues. By the end of
the year, 90 men will have enrolled onto the programme.
Commendations also went to: Eli Lilly & Co (Ireland) Ltd for its
‘Solutions for Wellness programme’; the Irish Cancer Society
Sponsored by: Winners of Best Patient Lifestyle Education project were Pfizer Healthcare for its bowel cancer campaign ‘The longer you leave it, the bigger
Ireland, the HSE, Glasgow Celtic FC and the Larkin Centre for the Unem-
ployed. Pictured (L to R): Ciaran McGreal, Pfizer; Mick Denver, Larkin the problem’; and Abbott Laboratories Ireland Ltd and Cork
Centre; Dr Bernadette Carr, Vhi Healthcare; Matt Maloney, Pfizer; Aine Kidney & Company Limited for the cookbook ‘Truly Tasty’.
Flannery, Larkin Centre; and Donna Marie McPhail, Celtic FC
| 03
Best Public Health Initiative
The Irish Examiner
Suicide in Ireland
The Irish Examiner also won the top award in this year’s Best
Public Health Initiative category. The project involved a 20-page
broadsheet supplement, which took three months to compile,
detailing the stories, pain and hope behind the suicide statistics.
A 32-page booklet written by professionals offering advice and
support to those feeling suicidal or affected by it was also dis-
tributed with the newspaper. An additional 200,000 copies were
then distributed by the national suicide support group Console
and the support network RAPID, with thousands more supplied
to schools, youth groups, the HSE and Amnesty International.
Commendations in this category went to:
Department of Community Medicine, Public Health
Nursing, HSE South PCCC and Cork University Maternity
Hospital for the ‘Introduction of a neonatal BCG vaccination
Sponsored by: Pictured (L to R) were the team from the Irish Examiner: Jackie
Boland; Karen O’Donoghue; Edward Butt; John O’Mahony, programme in CUMH’; the South Dublin County Sports
News Editor; Colin Edwards, General Manager, Boehringer Partnership for the ‘Link 2B Active’ initiative; and the Pre-
Ingelheim Ireland (category sponsor); and Editor Tim Vaughan,
Irish Examiner Hospital Emergency Care Council for its ‘Citizen CPR’ project.
Best Educational Meeting
Coombe Women and Infants University
Hospital and Babylifeline
Cerebral palsy: From conception to birth and beyond
In this groundbreaking, multidisciplinary conference, wide-
ranging expert clinical and legal views were presented alongside
personal experience and artistic achievements of those living
with cerebral palsy.
The meeting not only evaluated the latest research and strat-
egies for the provision of care, but also presented alternative
compensation strategies to the current adversarial system of
medical negligence litigation. The input of journalist and critic
Fintan O’Toole and award-winning UK comedienne Francesca
Martinez, who has cerebral palsy, added another unique layer.
Abbott Laboratories Ireland Ltd received a commendation
in this category for its meeting ‘3e (Evidence, Experts, Exchange)’
Sponsored by: Winners of the Best Educational Meeting, sponsored by Pharma Solutions, from — a forum for rheumatologists and GPs to research, debate and
the Coombe Women and Infants University Hospital and Babylifeline (L to R): agree consensus around pertinent topics that impact on the
John Ryan, Coombe; Paul Flanagan, Pharma Solutions (Recruitment) Ltd; Dr
Chris Fitzpatrick, Coombe; Dr Margaret Sheridan-Pereira, Coombe; Dr Jan delivery of rheumatology services.
Mileton, Coombe; Judy Ledger, Babylifeline; and Prof James Walker, Babylifeline
04 |
Best Pharmaceutical
Marketing Campaign
A.Menarini Pharmaceutical
Ireland Ltd.
Konverge launch — marketing campaign
Konverge, a new antihypertensive agent launched in Ireland in
October 2009, is a combination product containing two drugs
used to achieve blood pressure control. Konverge itself is mar-
keted by A.Menarini Pharmaceuticals Ireland Ltd and is co-
promoted by Daiichi Sankyo Ireland Ltd.
As well as a ‘teaser’ advert in the medical press, a ‘teaser’ cam-
paign was used internally to generate excitement throughout
the team before release, and the Konverge launch itself was the
first in the Irish market to use a customer targeting process
called ‘geospatial mapping’. The drug has achieved 18.5 per cent
market share in the first 11 months, and outperformed the ‘first to
launch in class’ by 40 per cent in unit sales during this period.
Sponsored by: The winner of the Best Pharmaceutical Marketing Campaign was
A. Menarini Pharmaceuticals Ireland Ltd. Pictured (L to R) at The commendation in this category went to Wilson Hartnell
the ceremony were: Mr Johnny Murphy, A.Menarini; Mr Alan Public Relations and Bayer HealthCare for their innovative
Macken, Otis Creative (sponsor); and Mr Richard Kennedy,
A.Menarini campaign ‘50 Years of the Pill’.
Nursing Project of the Year
Novo Nordisk Ltd
MERIT diabetes education programme
Diabetes mellitus is one of the major chronic diseases effecting
approximately 180,000 people in Ireland. Until now it has largely
been managed by hospital-based specialist teams; but a new
model of ‘integrated care’ is now emerging.
In 2009, Novo Nordisk piloted the diabetes education pro-
gramme MERIT — which stands for Meeting Educational
Requirements, Improving Treatment. Delivered by a team of
qualified and experienced Diabetes Nurse Specialists — known
as Diabetes Nurse Educators — MERIT was developed to improve
patient care by providing the tools and skills required by the pri-
mary care team to manage their patients with type 2 diabetes
more effectively.
With 40 programmes now under its belt and four Nurse
Specialists employed, the programme — which is non-biased
Sponsored by: The winners of the Nursing Project of the Year, from Novo towards any particular treatment options — has achieved a 97
Nordisk Ltd, were: (left to right): Carina Campbell;
Lisa Hennessy; Finola O’Brien; Dr Donna Sexton; Una per cent satisfaction rating.
O’Connell of sponsors Quintiles; and Owen Treacy
| 05
Excellence in Healthcare
Management
The Hospice Friendly Hospitals
programme, Irish Hospice Foundation
A good death in hospital is possible: our challenge
is to make it happen
The ‘Hospice Friendly Hospitals’ programme is a five-year
national initiative, run in partnership with the HSE, aimed at
ensuring that end-of-life care is central to both the mission and
everyday business of all Irish hospitals.
With more than 60 acute and community hospitals already
on board, the team is working — through the use of audits, new
guidelines on the physical environment, and various educational
material for health staff and the general public — to improve the
quality of end-of-life care for patients and their families.
Commendations in this category went to:
The Mater Misericordiae University Hospital for the
Sponsored by: The winners of the Excellence in Healthcare Management
award, sponsored by Beauchamps Solicitors, submitted by the ‘Mater Smithfield Rapid Injury Clinic’; and to St Vincent’s
Hospice Friendly Hospitals programme, Irish Hospice Founda- University Hospital for its ‘Physiotherapist-led back pain
tion, were: (left to right) Eileen Whelan; Una Marren; Barbara
Fitzgerald; Aisling Gannon, Head of Healthcare, Beauchamps screening clinic’.
Solicitors (sponsor); Mary Bowen; and Prof Cillian Twomey
Best Patient Education Project
— Non Pharmaceutical
Fleishman-Hillard and the Irish Heart
Foundation
F.A.S.T. campaign
The ‘F.A.S.T. Campaign’ — standing for ‘Face, Arms, Speech
and Time to call 999’ — is a major initiative undertaken by the
Irish Heart Foundation to raise awareness of the symptoms of
stroke and to establish firmly in the public mind that stroke is a
medical emergency. With the support of Fleishman-Hillard, the
Foundation achieved strong national press and radio coverage
to run alongside the first ever F.A.S.T. adverts on Irish television.
More than 20 local media F.A.S.T launches were held across the
country, together with campaigns targeting GPs, pharmacies,
public organisations and places of work.
Commendations were awarded to:
Sponsored by: Winners of the Best Patient Education Project — Non Pharma- Acquired Brain Injury Ireland for ‘Brain Aware — An ABI
ceutical, from Fleishman-Hillard and the Irish Heart Founda-
tion, were: (left to right) Amy Pilgrim, Fleishman; Elaine Burns, Family Carer Training Programme’; and Louise and Edel
Recordati Ireland (sponsor); Sarah Horgan, IHF; and Andrew Connolly for their project ‘Be Allergy Aware’.
Smyth, Fleishman-Hillard
06 |
Best Education Project —
General Practice/Pharmacy
Pfizer Healthcare Ireland
mylocalgp.ie and mylocalpharmacy.ie
Pfizer’s projects mylocalgp.ie and mylocalpharmacy.ie are simple
websites that build websites for GPs and pharmacies. Users can
build their own tailored website within five minutes for free and
provide patients with an essential guide to local health services
and a trustworthy source of disease information.
A totally new concept, the project allows GPs or pharmacists
to add pages, upload their logo, photo gallery, location map,
online poll, news stories, and disease information in seconds.
A commendation in this category went to the Ankylosing
Spondylitis Awareness Council for its ‘Ankylosing Spondylitis
Action Pathway’ — a project to assist GPs in the recognition and
referral of patients with AS. The algorithm is colour coded like
Sponsored by: Pictured were the winners of the prize for Best Education
Project — General Practice/Pharmacy, from Pfizer Healthcare a ‘traffic light system’ to simplify the process for GPs and help
Ireland: (left to right) Emer O’Connell; Paul Flanagan, Pharma prevent incorrect referrals.
Solutions (sponsor); Ciaran McGreal; and Cathy White
Clinical Research Associate
of the Year
Seamus McHugh, RCSI Research
Fellow
Design and implementation of a novel post-discharge
surveillance model
The research — carried out by the Departments of Surgery
Beaumont Hospital and the RCSI, and the Faculty of Nursing,
UCC — involved the design, implementation and evaluation of
a novel post-discharge surveillance system using mobile phone
text messaging, aimed at avoiding unnecessary outpatient visits
and improving the ratio of new-to-return patient visits.
The entire study cost was just over €65 – but resulted in a 13.6
per cent decrease in outpatient visits over the four months of the
study. Such was the success, that the model is still being used at
Beaumont Hospital.
Sponsored by: The winner of Clinical Research Associate of the Year A commendation in this category goes to Helen Rea of the Irish
award Seamus McHugh (left) from the RCSI, pictured re-
ceiving his trophy from Ronan Donelan, Director, Global Cancer Society for her project on ‘Analysing the outcomes of
Regulatory Affairs, Quintiles Ireland (sponsor) Irish Cancer Society-funded research’.
| 07
Student Project of the Year
Gary Kiernan, Mater Hospital
QT interval prolongation during methadone main-
tenance therapy — an important clinical association
Despite methadone’s known effect on cardiac QTc interval
prolongation and associated arrhythmias, electrocardiogram
monitoring is not regularly carried out.
This research involved a cross-sectional study — including
electrocardiograms — of approximately 180 patients attending
a dedicated methadone treatment centre in inner-city Dublin. A
prolonged QTc was observed in a significant 10 per cent of those
studied — pointing to the need for new guidelines and protocols
for the monitoring of these patients.
A commendation in this category — which recognises med-
ical students and student societies who show initiative either
in research or in practical projects during the course of their
Sponsored by: The winner of Student Project of the Year award, Gary
Kiernan, Mater Misericordiae University Hospital (right), studies — went to Michael Durand, Trinity College Dublin for
pictured receiving his trophy from Karen O’Keeffe, Director, ‘Trinity Med Day’.
Wilson Hartnell Public Relations (sponsor)
Part of the Ogilvy Group
Lifetime Achievement
Prof Colm Ó Moráin
AMNCH, Tallaght Hospital & TCD
This year’s Lifetime Achievement Award went to Prof Colm
Ó Moráin, Dean of Health Sciences at TCD and Consultant
Gastroenterologist at AMNCH, Tallaght Hospital — one of
Ireland’s leading academic physicians, who has not only spear-
headed groundbreaking research but has been at the forefront of
introducing cancer screening programmes into Ireland.
His research on Helicobacter pylori infection dramatically
altered the management of peptic ulcer disease worldwide.
When he showed that eliminating the infection led to cure of the
ulcers, routine operations for ulcers ended almost overnight.
Prof Ó Moráin is also an international expert on screening for
bowel cancer, and has pioneered new treatments for inflam-
matory bowel disease. In September, as lead clinician on the
Tallaght/TCD Colorectal Cancer Screening Programme, he
released results of the first two years of the programme. Tallaght
Sponsored by: JP Donnelly (left), CEO, Ogilvy Group (sponsors), pictured — the first hospital to offer such a programme — believes the
with this year’s Lifetime Achievement Award Winner, Prof
Colm Ó Moráin research will help to assess, adjust and enhance proposed path-
ways, prior to the roll-out of a national programme.
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Irish Medical Times
The Average Net Circulation per issue for the audit period 1st January 2009
to 31st December 2009 was 7,199, an increase of 85 from the 7,114
for the period 1st January 2008 to 31s December 2008. The newspaper of record since 1967Winner of An Duais Mhór
Tim Vaughan, Editor, Irish Examiner, accepting the overall ‘Duais Mhór’ trophy at this year’s
Irish Healthcare Awards
Photos by Brendan Lyon
Irish Medical Times
MPI Media Ltd, 24-26 Upper Ormond Quay, Dublin 7 • Tel: (01) 817 6300 • Web: www.imt.ieYou can also read
