The Magazine for Discerning Sportsmen
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The Magazine for Discerning Sportsmen
Gray’s Sporting Journal caters to the sophisticated, highly-accomplished sportsmen, intent on
exploring the why of their next fly presentation or covey rise while leaving the how and where
to others. World-class photography, renowned sporting art, and an unmatched dedication to
providing the best outdoor sporting literature in the world make Gray’s a unique reading and
visual experience for our passionate outdoor enthusiast.
Established 1975
The Finest Outdoor Writing
• Gray's is the only publication that offers high-quality sporting fiction,
non-fiction, poetry, and photographic essays. Our readers are a collection of
dedicated wing shooters, fly anglers, big-game hunters, conservationists,
and collectors of sporting art. Our readers demand the best—that's why
they choose Gray's.
• Gray's is printed and published on high-quality paper meant to enhance
the presentation of fine art or photography that is part of every clean,
exquisite design.
• Gray's features seven editions annually, includes G ' B selections
for best new products. We also engage our audience through forums,
videos, and event listings via our website and presence on social media.
• Each issue features literature, poetry, photographic essays, and
incomparable human experiences. Our recurring departments include:
Expeditions, Traditions, food and recipes, and art.
Afuent Audience
• 28,200 average paid circulation
• 46% of readers are 35-64 years of age
• 53% of readers are 65 years plus
• 99% male readership
• $332,251 is our subscribers average household income
• $3.1milllion is our subscribers average net worth
Source: AAM 2016, Readex, Next Mark data, Armonk, NY and DJG Marke ng, New York, NY
Signature G ’ B Recognition
World-class original art, photography, one-of-a-kind editorial, and authentic
life experiences make Gray’s Sporting Journal a remarkable brand.
Social, Digital, and Video
•14,782 avg monthly pageviews
• 3,153 FB followers
• 4,800 monthly uniques
Spor ng Group
• 55,386 avg monthly pageviews
95%
of our subscribers
purchase online
of our subscribers Took
92% Action from reading
Gray’s Sporting Journal
Audience
• 67% of subscribers own a weekend/vacation home
• 40% of subscribers invest in real estate
• 20% of subscribers own a farm
• 39% own an ATV or utility vehicle
• 95% make avg purchases of $3,000 online
• 40% plan to purchase a vehicle in the next 12 months
• 40% plan to purchase real estate in a few years
• 75% of subscribers shop local specialty retailers
• 63% shop local “big box” retailers
• 49% share their knowledge with over three people
• 20% of subscribers own Sporting property
• 71% own a dog
• 96% of subscribers are gun owners — 70% own ten or more
• 77% buy ammunition off the shelf
• Shotguns and handguns are most popular to own
• 91% of our readers fished the US, Lower 48 states, Canada, the
Caribbean, and Alaska are the next most popular destinations
• Readers own 3.5 pieces of marine / boating equipment
• 98% of our subscribers have been fishing for over 10 years
• 80% of our readers flyfish
• Saltwater is the most popular destination water
• Redfish is the most popular species
• Bass and Trout are the most popular freshwater catch
• 31% of subscribers reside in the suburbs
• 27% reside in rural areas
Source: AAM 2016, Readex, Next Mark data, Armonk, NY and DJG Marke ng, New York, NY
2018 AD SIZES
FULL PAGE
8 ⁄ ” x 10 ⁄ ”
FREQUENCY 1X 3X 6X
TRIM
FULL-PAGE $4,990 $4,750 $4,400 8 ⁄ ” x 11 ⁄ ”
TWO-THIRDS 3,860 3,720 3,480 BLEED
(SEE MECHANICAL
ONE-HALF 3,080 2,950 2,740 REQUIREMENTS)
ONE-THIRD 2,030 1,970 1,850
ONE-SIXTH 1,340 1,290 1,190
ONE-TWELFTH 890 750 650
ONE-
PREMIUMS: (Publisher approval ONLY) THIRD
TWO-
Inside Front [C2] 6,000 5,700 5,280 THIRDS
VERTICAL
2⁄”
Page One 5,700 5,415 5,016 VERTICAL
x
4 ⁄ ” x 10” 10”
2-Page Spread [C2+Pg 1] 9,945 9,450 8,750
Inside Back [C3] 5,415 5,016 4,765
net rates, per Issue all ads four-color, black & white rates provided upon request
March/April 2018 May/June 2018 July 2018
Fly-Fishing Edition Spring Sporting Edition The Readers Edition
Featuring the finest fic on, escape travel, and
Adver sing opportuni es include, featured Lodges A mixture of turkey hun ng and fly fishing. This issue saltwater fishing. Our adver sing sec on, Spor ng
sec on and our annual Fly Fishing gi emporium. is also home to our annual Spor ng Art Gallery and Property Showcase, highlights proper es that offer
the Real Estate Buyer’s Guide. luxury hun ng and fishing ameni es and lifestyles ONE-HALF ONE-
*Ad Close: 1/3/2018 *Ad Close: 2/26/2018 *Ad Close: 4/13/2018 VERTICAL
4 ⁄ x7 ⁄ TWELFTH
*Materials Due: 1/10/2018 *Materials Due: 3/5/2018 *Materials Due: 4/20/2018
*Copies Mailed: 1/30/2018 *Copies Mailed: 3/27/2018 *Copies Mailed: 5/15/2018 2⁄
x
2⁄
August 2018 September 2018 Nov/Dec 2018
Bird Hunting Edition Big Game Edition Fall & Winter Sporting Edition ONE-SIXTH
HORIZONTAL
Our only Issue dedicated exclusively to upland bird Revisi ng an old tradi on of one Edi on featuring Big A seasonal mix of hun ng, fishing and waterfowl.
hun ng. Adver sing opportuni es include a featured
Lodges sec on, and our Wing Shoo ng Gi
Game hunts and the people and personali es behind
them. An adver sing opportunity is included featuring
The annual Gray’s Gi Guide is a part of this 4 ⁄ x2 ⁄
Holiday Edi on.
Emporium. a Big Game Lodges sec on.
*Ad Close: 5/21/2018 *Ad Close: 7/2/2018 *Ad Close: 8/28/2018
*MaterialsDue: 9/5/2018
ONE-
*MaterialsDue: 5/25/2018 *MaterialsDue: 7/9/2018
ONE-THIRD SIXTH
*Copies Mailed: 6/19/2018 *Copies Mailed: 7/31/2018 *Copies Mailed: 9/25/2018 VERTICAL
SQUARE
4 ⁄ x4⁄ 2⁄
x
4⁄
December 2018
Expeditions & Guides 19 Advertising Options in every Issue:
Also featuring; G awards for 2019 along with • Spor ng Art Gallery sec on
our 31st annual guide the world’s foremost spor ng
travel des na ons.
• Spor ng Real Estate for Sale ONE-HALF
• Lodges and Lease Proper es HORIZONTAL
• Expedi ons & Guides
Ad Close: 10/24/2018 • Gray’s BEST recogni on & badge 7x4⁄
Materials Due: 10/30/2018 • Digital - eBlast - Programma c
• Video - Sponsorships - Event
Copies Mailed: 11/27/2018 Spor ng
Emporium
Spor ng Emporium: fixed format ads
• Mar/April: Fly Fishing Emporium
• May/June: Spor ng Art Emporium
• Aug: The Wing Shoo ng Emporium ONE-QUARTER ONE-HALF
• Nov: Gray's Gi Guide Emporium
Quarter Page: $695 / Half Page: $1,195 3⁄ x4⁄ 7x4⁄
* dates subject to change - all ads four-color, black & white rates provided upon request
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | john.lunn@morris.com |Aus n, Texas
2018
Digital STRATEGY
Our Campaign Philosophy
We build your digital campaigns based on your goals whether it is
“Top of funnel awareness” or “Bottom of funnel” call to action.
BRANDING & AWARENESS
1 Topic Targeting
TARGETING people who are not
looking for you or aware of you. TOP Audience Targeting
Keyword Contextual Targeting
Category Contextual Targeting
Topic Contextual Targeting
Premium News Network (coming soon)
Geo - Optimized (Run of Network)
2
INTEREST & CONSIDERATION
Growing INTEREST for people
who ARE aware of you. MID Search Retargeting
Site Retargeting
IP Mobile Targeting
GPS Mobile Targeting
3
Targe ng people
ACT
ACTION & CONVERSION
looking for you,
Social Marketing
your product,
Search Engine Marketing
or services.
Reputation Management
Listing Syncronization
Global Audience Targeting Creative mainstreetdigital Optimization Results
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | john.lunn@morris.com |Aus n, Texas
2018
360° SIMPLE SOLUTIONS
Digital Starter Kit
Our Digital Starter Plans offers you peace of mind when purchasing social and digital media
advertising. Working with your Account Manager and the digital team at our sister company,
mainstreetdigital, your business has extensive digital resources and staff that use the latest
technology in programmatic, native, video, audience targeting, SEO and SEM operations while
optimizing your campaigns for maximum return on investment.
21 Week Plan Flight / Timing Impressions Throughout Campaign Value
Online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000
Site Direct Display 21 weeks 100,000 impressions $1,000
Audience Retarge ng 21 weeks 100,000 impressions $1,600
Lis ng Sync your site upon start accurate business lis ng sync $1,200
Reputa on Management 21 weeks digital brand op miza on $1,200
A perfect fit for a seasonal business looking to improve site traffic,
~200,000 min Impressions $10,000
generate leads and track audience for maximum return on your monthly
YOUR Starter Kit Price: $500/month or $2,500 total
digital media investment.
38 Week Plan Flight / Timing Impressions Throughout Campaign Value
online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000
Category Contextual Targe ng adver ser choice 270,000 impressions $2,700
Two (2) Facebook Posts adver ser choice 765,000+ Followers $1,800
Two (2) Sponsored Na ve Campaigns adver ser choice 200,000 impressions $8,600
Site Direct Display 38 weeks 270,000 impressions $2,700
Audience Retarge ng 38 weeks 270,000 impressions $2,700
Lis ng Sync your site upon start up accurate business lis ng sync $1,200
Reputa on Management 38 weeks digital brand op miza on $1,200
A perfect fit for any business looking to improve brand awareness and ~1,775,000 min Impressions $25,900
affinity, site traffic, generate leads and track audience for maximum
return on your monthly digital media investment.
YOUR Starter Kit Price: $1,000/month or $9,000 total
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | john.lunn@morris.com |Aus n, Texas
2018
360° SIMPLE SOLUTIONS
Digital Conversion Campaign
38 Week Plan Flight / Timing Impressions Throughout Campaign Value
online Brand Analysis ini al mee ng Report and Analysis of your Site $5,000
Category Contextual Targe ng adver ser choice 270,000 impressions $2,700
Two (2) Facebook Posts adver ser choice 765,000+ Followers $1,800
Two (2) Sponsored Na ve Campaigns adver ser choice 200,000 impressions $8,600
Site Direct Display 38 weeks 270,000 impressions $2,700
Audience Retarge ng 38 weeks 270,000 impressions $2,700
Lis ng sync your site upon start up accurate business lis ng sync $1,200
Reputa on Management 38 weeks digital brand op miza on $1,200
Contest or Sweepstakes! exclusive ming 4 week promo on $51,450
Custom landing page - Win a trip, Contest open to all!
Two (2) dedicated eMails 82,000 impressions
One (1) Social Media Post per week 400,000 impressions
Alaska Magazine, alaskamagazine.com and Milepost.com promo ads 600,000 readership
Two (2) eNewsleters 82,000+ impressions
Direct Display on Four Sister sites 300,000+ impressions
Audience Extension 300,000+ impressions
Direct Display on sister Brand sites 300,000+ impressions
~2,064,000 min Impressions $77,350
Our Contest Campaign drives response and interac on with our products or
services. This campaign fits businesses looking to improve brand awareness
and affinity, site traffic, and generate and track leads while creacrea ng a buzz-
worthy digital event.
YOUR Starter Kit Price: $34,500 total
Global Audience Targeting Creative mainstreetdigital Optimization Results
ONE TRUSTWORTHY SOLUTION
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | john.lunn@morris.com |Aus n, Texas
2018
360° SIMPLE SOLUTIONS
Native Content (Patagonia Example)
• One available per month
• Prominent home page presence
for four weeks
• Advertiser message
• Includes Facebook post
• Includes a 300 x 250
• Also includes an e-blast to our
VIP list (3,500 recipients)
• $1,250 per month
Banner Ad #1(Patagonia Example)
• Consists of a 300 x 250
• Delivering an average of 16,000+
impressions monthly
• Includes equal ad space on
monthly e-newsletter SPONSORED CONTENT
• $275 per month Rio Gallegos Waders
A look at the most innovative waders on the
market today.
Banner Ad #2 (Benelli Example)
• Consist of 3 alternating 620 x 250
• Delivering an average of 16,000+
impressions monthly.
• Includes 300 x 250 ad space
on monthly e-newsletter.
• $450 per month
Stand-Alone E-Blast (not shown)
• Advertiser produced message
• 12,000 unique, opted-in email
addresses
• $1,500 per blast
John Lunn, Group Publisher | m. 512.470.7447 | o. 737.484.0006 | john.lunn@morris.com |Aus n, Texas
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