NETWORK PARTNERS - China Digital Marketing Conf 2019 | NZTE
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NETWORK PARTNERS
Alibaba AuMake’s Australian operations are
complemented in China by its newly
Alibaba is a Chinese multinational
established sales hub in Xiamen.
conglomerate specialising in
e-commerce, retail, Internet and www.aumake.com.au
technology. The company provides
consumer-to-consumer (C2C), Christchurch Airport
business-to-consumer (B2C), and Christchurch Airport, through its
business-to-business (B2B) sales South programme, has identified
services via web portals, as well as an opportunity help New Zealand
electronic payment services, shopping companies be more successful in
search engines and cloud computing the Chinese market, through better
services. connecting with Chinese visitors and
residents in New Zealand.
It owns and operates a diverse array of
businesses around the world in numerous Partnering with Alibaba, the programme
sectors and is named as one of the focuses on three streams of work, all
world’s most admired companies underpinned by leveraging data from the
by Fortune. Alibaba ecosystem:
With operations in over 200 countries • Increased holiday visitors to
and territories, Alibaba is the world’s New Zealand from China – with a
largest retailer and e-commerce specific focus on growing premium
company, one of the largest Internet and Free Independent Traveller (FIT)
AI companies, one of the biggest venture customers, spreading geographic
capital firms, and one of the biggest growth throughout the country, and
investment corporations in the world. achieving greater spread throughout
The company hosts the largest B2B the year. This is done through a
(Alibaba.com), C2C (Taobao), and B2C flagship store on Alibaba’s online
(Tmall) marketplaces in the world. travel agency, Fliggy.
www.alibaba.com | www.taobao.com
www.tmall.com • Increased spend in New Zealand
from Chinese visitors and residents
AuMake – through facilitating the roll-out and
marketing activity for merchants
AuMake is an ASX-listed retailer
on AliPay.
connecting Australian suppliers
directly with the influential daigou • Providing an opportunity for
and Chinese tourist markets via its New Zealand businesses to further
growing distribution network of develop exporting opportunities into
AuMake and Kiwi Buy retail and China, via a flagship store on
e-commerce stores, in addition to Tmall Global.
strategic partnerships with the likes of
www.christchurchairport.co.nz
Chemsave and JD.com.
8 | China Digital Marketing Conference 2019Health Element JD.com
Health Element is a distribution JD.com is a Chinese e-commerce
company in New Zealand selling company headquartered in Beijing.
supplements, skin care and food Partly owned by Tencent, it is one of
category products into China through the two leading B2C online retailers
the cross-border e-commerce in China by transaction volume and
channel. It focusses on the local revenue, and a member of the Fortune
franchise stores, an online B2B2C Global 500. As of the first quarter of
platform, and China online cross- 2018, JD.com’s online platform has
border e-commerce platforms. 301.8 million active users.
Health Element ranks as a top account JD.com started out as an online
for many New Zealand supplement and magneto-optical store but soon
beauty brands, helping them to promote diversified, selling electronics, mobile
their hero products in China. phones, computers and similar items.
For the last three years, it has been the Today it is the world’s leading company
top performer on Tmall Global’s New in high tech and AI delivery through
Zealand area on China’s Single’s Day drones, autonomous technology and
(November 11), the largest online and robots, and possesses the largest drone
offline shopping day in the world. delivery system, infrastructure and
www.healthelement.co.nz capability in the world.
www.jd.com
Health More
Health More is Australia’s pre-eminent Juplus
cross-border e-commerce distribution, Founded in 2012, Juplus is a
sales and marketing company, taking full-service digital agency specialised
health, wellness, beauty and other in Chinese digital marketing.
products to China and South East Juplus’ key competencies lie in digital
Asia. creativity, digital technology and
digital media buying.
Health More is a key player in Australia’s
cross-border trade industry, with a Juplus employs innovative ideas in digital
specialised focus on China and marketing campaigns in Chinese digital
South East Asia. It has teams located spaces, including WeChat, Weibo, Baidu,
in Melbourne, Sydney, New Zealand, e-commerce and other digital channels,
China, and Hong Kong. to deliver measurable results for clients
www.health-more.com.au and help them to grow and scale their
business in China.
www.juplus.cn/en/about
How to make your digital investment work in China | 9Kaola NZ Healthcare Group (NZHG)
NetEase Kaola is one of China’s NZHG was established in 2015 with
leading e-commerce sites. It focusses over 170 staff across New Zealand,
on selected and recommended high Australia and China.
quality brands and products for
After three years’ experience in the
its consumers.
fast-growing cross-border e-commerce
The categories cover mother, baby and market, NZHG achieved NZ$100 million in
children products, clothing, shoes and turnover in 2018. As a B2B/S2B business,
bags, beauty and makeup, household NZHG is specialised as a distributor for
living goods, nutrition and health cross-border e-commerce channels, and
care products, direct mailed overseas can also provide supply chain solutions
commodities, digital products, home for various platforms in China.
appliances, global delicacies, outdoor www.nzhg.co.nz
sports goods and fresh products.
www.kaola.com NZ Story and the
FernMark Programme
Metcash The New Zealand Story is an initiative
Metcash is Australia’s leading that defines the distinctly Kiwi
wholesale distribution and marketing attributes that make New Zealand
company. Metcash China is the unique, and provides a framework to
subsidiary of Metcash Group focussed help us better communicate our value
on bringing quality Australian, to the world.
New Zealand and other global
For any exporter, building trust and
products to China’s local offline
authenticity with both consumers and
retailers, distributors and domestic
distributors is becoming more and more
e-commerce platforms.
vital. The FernMark Licence Programme
Metcash operates online flagship stores helps promote and protect New Zealand
on major and niche platforms to sell products on a global scale.
products from around the world direct
The programme gives licensees the right
to Chinese consumers. Metcash China
to carry the FernMark as a simple way to
was acquired in February 2019 by China-
authenticate their connection to
based e-commerce group eCargo (ASX:
New Zealand, and at the same time
ECG), which is interested in working with
leverage the positive reputation
New Zealand brands who are planning to
associated with New Zealand for their
activate offline channels in China.
product or service.
www.metcash.com
www.nzstory.govt.nz
www.ecargo.com
10 | China Digital Marketing Conference 2019PARKLU.com Sinorbis
PARKLU.com is one of China’s premier Sinorbis is a multi-award-winning
influencer marketing technology software company on a mission to
platforms and agencies, with more bring marketing and selling to Chinese
than 40,000 influencers across 12 consumers within reach for any
social media platforms, offering a business, by removing common market
combined reach of more than 600 entry barriers through technology.
million Chinese customers.
The company provides Western
www.parklu.com businesses with the world’s first
integrated marketing platform to create,
Payplus
measure and optimise their Chinese
PayPlus is an authorised service digital presence, all the while offering:
provider for WeChat and AliPay,
• accelerated speed to market –
delivering Chinese payment and
launching a digital presence within
marketing solutions to customers in
weeks without having to jump the usual
New Zealand and Australia.
administrative hurdles.
PayPlus gives businesses outside China • reduced cost – setting up and managing
the ability to offer WeChat Pay and digital marketing initiatives at a fraction
AliPay, China’s largest and most popular of the investment previously required.
mobile payment methods, for both offline • increased control – offering businesses
payment applications. an integrated view of all their digital
initiatives in China.
Payplus is particularly recognised for
www.sinorbis.com
delivering these solutions through
integrations with customers’ existing
platforms, including POS systems,
booking and reservation platforms,
EFTPOS terminals, and website
payment plugins.
UMS
United Media Solution is a full-
service independent digital agency,
specialising in social media.
From solid foundations in social media
management and website localisation
to marketing consultation and cultural
analysis services, UMS’ focus is always
on how to help New Zealand businesses
better understand their target audience
in China.
www.ums.co.nz
How to make your digital investment work in China | 11TradeMonster Green Cross Health also plays a big
role in the local New Zealand daigou
Founded in 2014, TradeMonster is a
market via its Unilife wholesale and
fast-growing consulting, trading and
distribution business.
global logistics company based in
Auckland. Being a strategic partner Unichem aims to support and share
with New Zealand Post, TradeMonster resources with New Zealand SMEs,
provides e-commerce solutions in including brand incubation and
marketing, logistics, IT architecture distribution in New Zealand and China.
and e-Payment to various enterprises www.greencrosshealth.co.nz
and trade platforms in both
New Zealand and China. Westwin
Working with the 12 largest Chinese Westwin is one of the leading
e-commerce platforms and high- marketing consulting firms focussed
end offline retail stores in China, on cross-border business. It provides
TradeMonster partners closely with branding strategies and digital
over 65 Australasian brands to enter marketing solutions to help clients
the lucrative China market. achieve success in China and around
the world.
In addition, TradeMonster provides
solutions to other cross-border A certified marketing and advertising
merchants on both inbound and partner of Baidu, Tencent WeChat, Sina
outbound logistics to China via Weibo and other major digital platforms
New Zealand Post’s logistics in China with years of experience in
infrastructure. cross-border business and partnership
growth, Westwin’s team is equipped
www.trademonster.co.nz
with knowledge and expertise to take
Unichem Export businesses to the next level in
overseas markets.
Unichem is one the leading pharmacy
brands in New Zealand, with 298 www.westwin.com
Unichem and 64 Life Pharmacies
nationwide, both brands owned by the
parent company, Green Cross Health.
Since 2016, Unichem has been the
market leader from New Zealand in China
through cross-border e-commerce and
platforms like Alibaba.
Unichem’s Tmall Flagship Store is the
second-largest pharmacy business on
Tmall Global, and is opening its arms to
more new brands in 2019.
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