The new reality for project management - Patrizia Semprebene Buongiorno AIM Group International - IAPCO
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The new reality for project management Patrizia Semprebene Buongiorno AIM Group International Durban, 23-25 March
Agenda
1. The new reality for project management
2. Changes in conference project management
3. Reimagining the role of event professionals
4. Post pandemic horizons
5. Emerging trends
#IAPCOEDGE
1. The new reality for project management
Where are we now?
In this period of
change, our industry,
and the world, has
been accelerating and
adapting at a rapid
pace.
#IAPCOEDGE
“We have vaulted
five years forward in
consumer and business digital adoption
in a matter of around eight weeks”
(McKinsey)
#IAPCOEDGE
COVID19 impact:
work-from-home options,
relying heavily on Wi-Fi,
streaming, and video
conferencing.
Business travel and
meetings will look very
different when we come
through the other side of
this crisis.
#IAPCOEDGE
Virtual and hybrid events are here to stay and alongside
traditional in-person events, they will become fixtures in
most event programmes.
FACE2FACE VIRTUAL
MEETING MEETING
HYBRID
MEETING
#IAPCOEDGE
Greater Opportunity to reach and engage with
new audiences that are larger than ever before
NEED TO SHIFT IN STRATEGY, TO SIMPLIFY
AND MODERNIZE PROCESSES
#IAPCOEDGE
#IAPCOEDGE
- Post-event marketing - Define objectives
- Content posting - Consider social, technological, political
- Prepare and review post factors and trends
event metrics 1. - Create budget/business case
- Evaluate against Strategy - Determine how to measure success
objectives - Analyse audience
- Outline event execution strategy
Hybrid
4. Post 2. Pre
production event production
process
- Pre-event testing - Pre-event marketing
- Load in - Content design and digital
- Onsite logistics communications
- Enable user generated content 3. - Speakers selection and briefing
- Showtime - Engagement
Onsite
- Role division of hybrid team
- Security and data privacy
#IAPCOEDGEDegree of Virtuality
Low High
online libraries ONLINE 24/7/365
online components of
the live congress
online content
available on demand
online degrees
certifications
whole programme
under one “virtual roof”
100% Conventional Congress 100% Virtual
#IAPCOEDGE2. Changes in conference project management
PLANNING AND MARKETING ARE COMING TOGETHER:
• Events have moved into a digital
channel
• There is a growing need for marketers
and planners for consistent technology
Event execution requires a new blend of
planning and marketing mindsets:
- to maximise their reach
- to capture the data and insights that will
increase their value
#IAPCOEDGEEFFICIENCY AND CONTROLL WILL MATTER MORE THAN EVER:
Information will be more and
more centrally managed
#IAPCOEDGETHE SHIFT:
• Building a comprehensive,
strategic event program gained
more importance
• New value offerings moved
from traditonal items
• Virtual and face to face
interactions gained new balance
#IAPCOEDGE#cohesivestrategy
Whether your events are virtual, hybrid or
in person, there is the need to define a
cohesive strategy: one event marketing
and management solution
#IAPCOEDGE3. Reimagining the role of event professionals
1 2 3 4
RESKILL UPSKILL LEARN LISTEN
5 6 7 8 9
ASK THE OPEN YOUR ANALYSE EMBRACE USE ALL
RIGHT MIND TO DATA AND TECH TOOLS AT
QUESTIONS THE NEW TRENDS NOVELTIES DISPOSAL
#IAPCOEDGEWhat’s needed?
New competences and new professional roles in these key areas:
MEETING DESIGN : Omni channel experience
DIGITAL TOOLS AND PLATFORMS: tech savvy experts
DATA ANALYTICS and ROI ANALYSIS
COMMUNICATION AND COMMUNITY MANAGEMENT
CONTENT MANAGEMENT
SPEAKERS AND MODERATORS COACHING
VIRTUAL SPONSORSHIPS AND EXHIBITION
#IAPCOEDGEThe hybrid event process strategy embodies new roles and new steps:
2. Consider
1. Define social,
3. Develop a
meetings technological,
budget
objectives political, internal
factors and trends
4. Determine
6. Outline your
how you will 5. Analyze your
event execution
measure audience
strategy
success
#IAPCOEDGEThis augmented world of events
requires meeting professionals to
stretch their creativity,
strategizing execution and
measurement and integrate
technology with traditional live
events
to create new types of experiences
and content delivery tools.
#IAPCOEDGE4. Post pandemic horizons
We are all adapting to
the current challenges,
but there are four
common horizons of
response and
subsequent impact to
effective project
delivery.
#IAPCOEDGEHORIZON 0 HORIZON 1 HORIZON 2 HORIZON 3
REACTION RESILIENCE RECOVERY THE NEW REALITY
Address immediate Restore disrupted Adapt the project and Create strategic options
challenges and ensure activities and adopt a program portfolio to and a scenario compass
role clarity for project sustainable project align with emerging to deliver long-term
team and stakeholders delivery model business model growth
The rapid and large-scale shift Having adapted to the remote Having set the new direction, it As we return to a new normal,
to working remotely caused or disrupted modes of is now in the hands of the it’s likely that a number of
significant disruption to working, many projects are meetings professionals to ways of working will be
ongoing projects , requiring now faced with more create ways and means to changed forever.
sudden changes in terms of fundamental questions around enable a stable and timely
management and significant scope and potentially a general delivery of their adjusted The approach to selection and
changes to ways of working to reassessment of the business program utilising the apparent delivery of projects will likely
remain effective. case. drawbacks and benefits of the be changed and the role of the
new reality. project manager will need to
adapt to this new way of
working.
Focus on Continuity Focus on Sustainability Focus on Viability Focus on Future Growth
#IAPCOEDGEThis is the moment to increase the adoption
of AGILE THINKING
in the project delivery
#IAPCOEDGE5. Emerging trends
GREATER RELIANCE ON DIGITAL
AND REMOTE TEAMS
• Greater connectivity
• Changing of corporate values
Digital and remote teams to be
more common today than ever before.
The remote work is likely to continue,
project managers must find ways to
reduce friction or inefficiencies to assure
a clear and open communication
#IAPCOEDGECLOSER CONNECTION BETWEEN
PROJECTS AND STRATEGY
Today project management is more than just a way
for carrying out discrete goals; the framework is now
also being applied to broader strategy and initiatives:
• Adapting to client’s requests
• Adapting to the new needs
• Reinventing the whole strategy
• Applying the new strategy to projects and clients
#IAPCOEDGEPROJECT MANAGEMENT AND
CHANGE MANAGEMENT
The emergence of COVID19 has
forced many organizations to embrace
substantial change initiatives while
also completing previously existing
projects.
Project managers are now frequently
left managing not only their own
projects, but the organization’s change
initiatives as well.
#IAPCOEDGEAN EMPHASIS ON SOFT SKILLS
Not only analytical and organizational skills but Soft
skills more than ever matter:
• Communication
• Self-motivation
• Leadership
• Flexibility
• Problem solving
• Time management
• Negotiation
#IAPCOEDGEContinuous disruption is the new normal. You have to adapt next practices to best practices to gain a competitive edge leveraging skills training and development, tools, approaches and culture. #IAPCOEDGE
Thank you
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