THE SAILING CHAMPIONS LEAGUE - A SUCCESS STORY IS GOING INTERNATIONAL
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THE SAILING CHAMPIONS LEAGUE A SUCCESS STORY IS GOING INTERNATIONAL
THE LEAGUE FORMAT IN SAILING
• Up to the year 2013, sailing was a sport for individuals or individual teams with sailing clubs neither
appearing in the media nor public focus
• But with the start of the German “Segel-Bundesliga” in 2013 this situation has dramatically changed
• Clubs became the centre of attention and the media coverage of sailing has massively increased since the
inception of the league
• Besides the increase in media coverage, we also record a higher identification of sailors with their clubs
which eventually will lead to a fan-culture being known from other (team-) sports
• Due to the great success of the “Segel-Bundesliga”, the Danish Sejlsportsligaen was established in 2014
based on the same concept used in Germany
THE CONCEPT OF THE LEAGUE FORMAT
• Official national championship between the 18 best sailing clubs in each country
• National champions are crowned after an event series with several regattas in different and attractive
locations
• Boats for the regattas are exactly identical, provided by the league organisers and used throughout the
season
• Regattas take place close to the shore for spectators to easily follow the events, short and quick races,
simple rules, clear evaluation
• Autonomous, professional broadcast on sight at every event
• Due to the great interest in Germany, a second division with 18 clubs was established, leading to
promotions and relegations between the two leagues
THE SUCCESS STORY DEVELOPS … After the successful inception of sailing leagues in Denmark and Germany, several other countries are on the verge to start their own national competitions:
... AND TURNS INTERNATIONAL
• With national sailing leagues developing, it is inevitable to
found an international sailing league at club level
! The SAILING Champions League
• National champions from each country automatically qualify for
the SAILING Champions League (SCL)
• As long as national leagues do not exist, the respective
countries receive wild-cards in order to send their most
successful sailing club(s)
• In 2014, the SAILING Champions League will be limited to one
event in Copenhagen, in the inner harbour
• From 2015 onwards, an event series with at least three stops
in different European main cities will be established
SAILING CHAMPIONS LEAGUE
A SAILING Champions League
" Outstanding clubs
" International high standard
" Former Olympic sailors
" Best sailors of each club
" Sailors from different classes
" comprehensive motivation and spirit within the club
An experience you have never had before within the sailing sport!
SCHEDULE
• Your invitation is the ticket to the new SAILING Champions League
• Three days of tight sailing in a format that no one has seen before
• Boats are provided by the German and Danish sailing league
• All you have to care about is travel and accommodation
• Starting fee of 300€ per crew
• Time schedule:
Friday, 17.10.2014: 09:00am training
01:00pm skippers meeting
02:00pm 1st starting signal
ca. 08:00pm opening ceremony and dinner
Saturday, 18.10.2014: 09:00am 1st warning signal for the day
ca. 07:30pm dinner
Sunday, 19.10.2014: 09:00am 1st warning signal for the day
03:00pm last possible warning signal
04:00pm price giving ceremony
THE MODE • Up to two teams from each country are invited to compete in the SAILING Champions League • Each team has 4 crew members and one team manager • Umpired fleet racing • Fleets of 6 J70‘s • Target time of a race of 15 minutes • Up and down course, close to the shore • A pairing list defines the amount of races and matches between clubs • the classification of pairings are going to be drawn beforehand • All teams sail the same amount of races
THE J70 Facts: • Crew: 4 people (no weight limit) • LOA: 6.93 m • Beam: 2,25 m • Standard draft: 1,45 m • Displacement: 793 kg • Mast hight: 9,067 m • Main & gib: 26,3 sqm • Gennaker: 20 sqm
LOCATION OF THE SCL FINAL 2014 – COPENHAGEN
BROADCASTING • Live broadcasting with studio and moderator • SAP tracking • SAP sail analytics • Highlight packages
WHAT MAKES THE SAILING CHAMPIONS
LEAGUE ATTRACTIVE FOR SPONSORS?
Even though there are demographic differences in Europe, there are certain characteristics that universally
apply for the population being involved in the sport of sailing:
• High level of involvement
! Time and money being invested into the sport
• Way of life is heavily influenced by the sport, i.e. the car being
driven, holidays being made …
• The majority has an academic background
• Household income above average
• Many decision-makers, opinion leader, entrepreneurs, managers
to be found within the sailing community
! Very attractive target groupTHE MEDIA INTEREST
• In Germany the media interest will extensively increase from 2013 to 2014 (see graph)
• Taking into consideration that we will produce our own footage of the events and that we offer it to the
media for free, we are sure that the media interest on a European level will be as strong if not stronger
• Media value for sponsors of the SCL will be way above the signing fee for sponsorship packages
250
Development of the Media
Millionen
Interest in Germany
200
150
2013 (April-Oct)
2014 (Jan-May)
100
Estimated Total 2014
(Figures in million contacts)
50
0
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