The UK's most valuable garden and outdoor living trade show - 10-12 September 2018 NEC Birmingham gleebirmingham.com - Glee Birmingham
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10–12 September 2018
NEC Birmingham
The UK’s most valuable garden
and outdoor living trade show
gleebirmingham.com
Glee 2018
Offering thousands of the newest and most inspirational
garden retail products, Glee is the perfect platform to
launch new products and ideas, increase brand awareness,
nurture existing relationships and grow new ones.
With a high spending, hugely influential
audience from across multiples, independents, “The show has been really good and
builders merchants, online retailers and a real success for us. This is our first
industry professionals, Glee is the most crucial ever tradeshow and our first year of
garden trade event in any garden industry
trading, I think Glee gives off great
buyer’s calendar!
exposure for brands.”
Glee takes place at the NEC Birmingham and JACK NELSON
MANAGING DIRECTOR, MUZTAG
is easily accessible for any UK or International
visitor thanks to its central location.
Boasting a train station, airport and excellent
motorway links, no matter how our visitors
travel to Glee, it doesn’t take them long!
Who will you meet Glee provides the perfect platform for our exhibitors to connect with highly transactional and quality buyers, attracting visitors from a broad range of organisations, such as: → Garden Centres → Landscape & Garden Designers → DIY Retailers → Growers → Multiple Retailers → High street retailers → Florists → Supermarkets → Online Retailers → Builders merchants → Distributors & Agent → Multi-channel retailers “We believe in the personal touch, in meeting customers face-to- face. It’s always the best way and by exhibiting at Glee, we met many customers and made valuable new contacts.” ANDREW MATHER NATIONAL SALES MANAGER, CLOVER PEAT
A powerful buying audience
Glee brings the most exciting exhibitors together with
authoritative buyers who come to the show not only to
place orders, but to source inspiration, discover new
and innovative products and benefit from the unrivalled
networking opportunities available.
4 in 5 1 in 3 81% 83%
visitors to Glee were 1 in 3 have not visited of visitors are likely of visitors in
looking to source new any other events in to return to Glee attendance
suppliers the past 12 months having purchasing
responsibility
74% 79% 98% 83%
of visitors place/are of exhibitors report of Garden Centre of visitors say Glee
planning to place that orders were Association members is critical to their
orders as a result placed with them attended Glee 2017 business
of visiting Glee at/as a result of Glee
Source: Glee post-show visitor survey, 2017.
Top retailers who attended Glee 2017
Diversity of buying interest
236 808 804
Clothing &
Outdoor Lighting Footwear
Pursuits
710 Toys &
Games
1821 Plants
819
1764
Pet & Bird Care
Water
Gardening
262
3044
Stationery
1527 Homewares
Outdoor
Leisure
644 1120
Food &
Retail Services Catering
Total interest, audience selected one primary interest plus multiple secondary interests.
Sources: N200 Visitor registration data 2017. Glee post-show visitor survey, 2017.
1227 670
2000
Seasonal
Cooking & Decorations
Dining
Garden
Decoration
153
2167
Souvenirs
1039 Garden Sundries
1039
Garden
Structures 511
Greetings
Garden
Machinery
1039
Hard & Soft
2159 1154
Garden Tools DIY
Landscaping & Equipment
Our new 2018 floorplan
HALL 8 HALL 7 HALL 6
HALL 8 HALL 7 HALL 6
ENTRANCE ENTRANCE ENTRANCE
SEMINAR
THEATRE
With the UK Garden Retail Market now
worth £5bn*, coupled with a sell-out show
in 2016 and further growth in 2017, Glee
in 2018 will be moving from halls 17–20 to
6–8 & 20, to help facilitate the potential for
further growth in the years to come.
*Source: Garden Retail Market Analysis Report, 2017
GIMA BUYERS
CONNECT
HALL 20
NEW PRODUCT
SHOWCASE
VIP LOUNGE HALL 20
ENTRANCE
HALL 19
ENTRANCE HALL 19
PETS AT GLEE
SEMINAR THEATRE
RETAIL LAB @ GLEEA sector to match your business
Garden Care Landscaping and Outdoor Entartaining
Offering an extensive range of Garden Decoration Showcasing exciting and unique
core products to help maintain Jam packed with design and ideas for buyers such as fire pits,
and care for all types of gardens, inspiration, this growing sector hot tubs and outdoor furniture,
encompassing GYO and products focuses on transforming this sector offers a fantastic array
such as fertilisers and chemicals to landscapes, featuring decorative of garden leisure brands and
hedge trimmers and watering cans. pots, aggregates and paving and products for 2018.
timber products.
Plants Home, Gift and Clothing Retail Experience
Our Plants sector offers This tailored sector offers a large and Services
products to help bring beauty range of garden gifts and product Forward-thinking, practical and
and life to gardens, showcasing an ideas from clothing to candles innovative, this sector offers
extensive range of plants, trees and even garden games, perfect a platform to showcase in-
and shrubs from a host of UK for retailers looking to diversify store design, shop fitting and
and international suppliers. their offerings and generate sales technology solutions to help
all year round. grow retail businesses.
Food and Catering
Offering advice on hardware
and kitchen solutions as well Our newly enhanced show sector Pets at Glee will be
as products such as coffee showcasing more brands and most importantly more
machines and industrial ovens,
products than ever before including pet food, toys and
our Food and Catering sector
accessories. Located in a fantastic position next to the
helps stores stand out from the
crowd while significantly entrance of Hall 19.
increasing profits.Exhibitor Case Study: Terrastyle
The objective The results
Test the UK market 110 qualified contracts
opportunity for Terrastyle and increased brand
and Teraplast profile for first-time
exhibitor Terrastyle
The Highlights
Terrastyle is one of the leading manufacturers, The challenge for them was that they were
distributors and suppliers of planters and not able to deliver smaller quantities at prices
ornaments in the UK. The company distributes that small and medium sized garden centres,
in excess of 1 million pots to its customers nurseries and flower shops require for the
yearly. Investment in Glee was driven by product to be profitable. However their sister
Terrastyle wanting to test out the garden company Teraplast, manufactures pots that
centre market. can meet the smaller demand.
The Glee Solution “We consider Glee to be a very
→ Build brand profile worthwhile project. We wanted
→ Build customer relationships to start building our profile in this
→ Gain stand presence at Glee
marketplace and to meet potential
and be part of the market customers, and we achieved
both objectives.”
→ Benefit from Glee’s marketing
opportunities and multichannel NILS DE VRIES
TERRASTYLE
programmeMaking the most out of Glee New Product Showcase awards New exhibitor workshops The New Product Showcase Awards are Aimed at maximising exhibitors ROI before, the perfect platform for building brand during and after the show, in our free-to- visibility and creating a buzz around your attend workshops, retailers will be sharing more best products. With the opportunity to win about what inspires them when looking for a coveted ‘Glee Award’, the categories are suppliers and products. judged on innovation, design, promotion and saleability. Buyers Connect International Buyers Connect Managed by our partners GIMA, the Buyers Run by our partners Gardenex and PetQuip, Connect is a power networking event the International Buyers Connect is a speed for selected exhibitors to meet with key networking event where international buyers industry participants, start conversations and UK and international sellers meet in and connect with some of the most pre-arranged, 10 minute business influential brands in the business. appointments.
The most inspirational show yet
Innovators Zone Retail Lab @ Glee
This specifically designed area is home to A significant new feature showcasing future
brand-new, start-up companies looking to WGSN trends in products, in-store experience
break into the gardening sector, providing and merchandising, as well as looking at how to
a platform for grassroots product design engage consumer groups that garden centres
and one-off design ideas. are not currently attracting. 62% of visitors said
they will attend Glee as a result of seeing the
Retail lab.*
*Source: Glee post-show visitor survey, 2017.
Buyers’ Power List New look website
The Buyers’ Power List Awards at Glee 2018 Introducing the new Glee website; bolder,
is set to recognise the very best buyers in brighter and more interactive than ever
the industry, and is Glee’s way of celebrating before! The new website makes it easier
this outstanding talent and attracting them for buyers to find brands, like yours, and
to the show. enables them to find and view products
before and after the show.
“We were new to exhibiting so it’s
been a great way for us to meet
potential buyers that we wouldn’t
normally get the ability to see. It’s
Seminar theatre been a really good opportunity for
us to get our name out there.”
Hear from inspirational industry figures on
the latest topics and trends relevant to your EMILY LAMBET
CO-FOUNDER & HEAD OF SALES, SEEDBALL
business. Plus, new for this year our exciting
Pets at Glee seminar theatre for all things hairy,
fluffy and feathered.Supporting you, all-year-round
Glee is more than just a three-day show. Discover more
opportunities and let our multi-channel marketing
campaign work to increase your reach and drive greater
exposure before, during and after the show, and the best
thing is it starts the minute you book your stand!
PR support & press coverage Show Catalogue
We work closely with a dedicated PR agency Get featured in the Glee Show Catalogue which
so there are plenty of opportunities for is available to all visitors who attend Glee. The
your company to gain exposure through catalogue helps visitors navigate their way
leading publications, editorial pieces and around the show and is used well after as an
news outlets. indispensable reference.
Marketing material The Show Preview
Lots of banners, logos and more – all the Have your company details listed in
things you need to let your customers the exhibitor A–Z of the coveted Glee
or prospective customers know that Preview, which is distributed by post
you’ll be at the UK’s most valuable and online to pre-registered visitors.
garden and outdoor living tradeshow.
“It has been a really really good
show, there are some extremely
high powered supermarkets and
multiples here and Glee is by far the
best show we’ve been to. We think
it’s a really good opportunity and
one not to be missed.”
KYLE DANIELS
SALES, BIO-BEANDigital support
Glee news Social media
Featuring key garden industry content as well Our dedicated social media team will be busy
as exhibitor articles, the freshest products throughout the year making sure the show
and even videos, visitors can discover is promoted, and taking the opportunity to
inspirational exhibitor content across all highlight our exhibitors across relevant social
of our gardening sectors, whilst keeping up media channels including Twitter, Instagram,
to date with latest garden industry news. Facebook, LindedIn and Pinterest.
Online profile Exhibitor of the week
Our shiny new website is your platform to Brands with complete and great looking
introduce your brand to visitors, allowing profiles on the Glee website have the chance
them to browse your products and make sure to be featured on the home page. 2017 saw
you’re top of their ‘must visit’ list at the show. over 48,000 sessions on the Glee homepage,
so it’s a great exposure opportunity for any
brand featured.
341,400 581,900 357,000+ 135,000+
Facebook Twitter Web page Web exhibitor
reach impressions views views
Source: Glee 2017 campaign, May – September 2017
“The Glee team are very receptive
to new ideas and together we
produced great results. No surprise
that we’ve already re-booked.”
JACKIE EADES
MANAGING DIRECTOR, BRIERSGet in touch and 10-12 September 2018
secure your place NEC Birmingham
UK CONTACTS INTERNATIONAL CONTACTS
Matthew Mein China
T: +44 (0)20 3033 2160 Fisher Yu
E: matthew.mein@gleebirmingham.com T: +8621 6197 8618
E: fisher.yu@ascential.com
Lara Anderson
T: +44 (0)20 3033 2162 North America
E: lara.anderson@gleebirmingham.com Adam Ash
T: +1609 921 0222
Licia Viscito E: adam.ash@whitepebbleint.com
T: +44 (0)20 3033 2026
E: licia.viscito@gleebirmingham.com
James Kenton
T: +44 (0)20 3033 2325
E: james.kenton@gleebirmingham.com
Daniel Mcalpin
T: +44 (0)20 3033 2206
E: daniel.mcalpin@gleebirmingham.com
glee@ascential.com
gleebirmingham.com
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