THEWRAPUP - SOFT PLASTICS RECYCLING SCHEME
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04
TheWrapUp
2021
PROMOTING THE SOFT PLASTICS CIRCULAR ECONOMY
RECYCLING.KIWI.NZ
A MEASURE OF SUCCESS
soft plastic recycling promoted by members
Over the last few months, brands adding the New Zealand LDPE mailer has the lowest
the Soft Plastic Recycling soft plastic logo and the ARL on environmental footprint of all
Scheme has continued to gain pack. On pack labelling is the best mailers and can be recycled via
momentum. Together, with way to show consumers what can soft plastics recycling.
the move back into the South be recycled, and where they need
The Warehouse’s chief
Island and member initiatives, to take their soft plastics.
sustainability officer, David
we have been generating Our members are really getting Benattar talks about soft plastics
plenty of conversation in the behind soft plastics in innovative in an interview with Stuff and
media and consumer space. ways, this month: promotes the video “Giving soft
As a voluntary product plastic a new life” featuring Future
Nestlé’s KitKat has temporarily
stewardship scheme, which is Post.
replaced its logo with a call to
100% funded by our members, we consumers to "Give the Planet a There are many other examples
have little allocated to marketing Break" and recycle the packaging which help amplify our messages
and communications, so we rely at participating stores. to consumers.
on media coverage of our activities
My Food Bag announced its new We have also extended our supply
and our social media platforms. We
recycling service in partnership agreement with Future Post for a
direct the majority of our funds to
with NZ Post which will allow its further four years. This agreement
collections, operational costs and
customers to opt in to receive a now provides all of our soft
processing, in order to continue
recycling bag to fill with all their plastics members with Access &
our expansion.
household soft plastics. Availability Membership of Future
Consumer awareness and national Post. This means our members are
WOOP is running a media
coverage are important as we eligible for a reduced processing
campaign on TV and radio to
transition towards a priority fee for their commercial/back
promote its “Back to Base”
product scheme - that’s why it is of house plastic, and are also
programme which includes soft
so exciting that our members are able to use Future Post in their
plastics.
including soft plastic recycling in promotions.
their marketing communications. NZ Post carried out a “cradle
Ngā mihi nui.
to grave” study which shows
Integration within the ARL is
New Zealand made recycled
already proving a success with
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4%
4%
51%
7%
New stores and
regions
4%
We’ve steadily added 36 new Feedback from both our stores
12% stores into the collection service and customers has been
since March and there are now overwhelming since the scheme
18% 140 drop off points with half in the restarted.
Auckland region.
“Our customers absolutely
We knew we would get a great love having soft plastic
response from Christchurch recycling back instore.
stores and their customers, and When we got the
Aaron on his collection round so we now have 25 stores in opportunity to start
Christchurch which are all serviced
recycling again, we jumped
by Kilmarnock.
at the chance. We are really
Kilmarnock is a social enterprise fortunate to have a local
employing over 65 people. community that is quite
Kilmarnock collects weekly from environmentally focused,
store, bales the bin liners, and and have been quick to
prepares the bales for transport bring back their old habits
by Goodman Fielder to Future and recycle their soft
Post in Auckland. This is a real plastics.”
team effort by all parties to bring
soft plastic recycling back to the Kyle Burnett, New World Lincoln
South Island. owner/operator
Collecting from The Warehouse
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WELCOME TO OUR
NEWEST MEMBERS OF
THE PACKAGING FORUM'S
SOFT PLASTIC RECYCLING
SCHEME
Back Country Foods
Classique
Dalton’s
Foundation Coffee
Hanes
Karajoz Coffee
SC Johnson – Ziploc
Sea Treasure
WEBINAR SERIES
Labelling, Materials
Compliance and the
Future of Soft Plastic
Recycling in New
Zealand and Australia
Over 260 people registered for the
Packaging Forum’s joint webinar
MARKET RESEARCH IS IMPORTANT TO with APCO and REDcycle. Steering
BUILD CONSUMER AWARENESS Committee members Steffan
Pedersen, national sales manager
Around 1.74 million New recycle soft plastics, such as at Caspak and Lou Sherman, senior
Zealanders know about soft lolly and chocolate wrappers packaging technologist from
plastic recycling but a similar and chip packets. A further 54% Asaleo Care joined Lily Barnett
amount say they are incorrectly incorrectly dispose of their soft programme manager for APCO and
putting soft plastics in household plastics in household recycling Liz Kasell, Founder of REDcycle in
recycling bins bins, which ultimately end up in a discussion facilitated by scheme
landfill. manager Lyn Mayes.
Horizon Research surveyed 1,216
The principal areas of interest
people nationwide in March. Newshub created a guide to soft
included use of logos on
The results are shown in the plastic recycling around New
packaging; material thresholds
infographic above. Zealand bit.ly/newshub-SPguide
and opportunities to increase soft
KitKat also conducted research New research from My Food plastic recovery and processing
to support their “Give the Planet Bag found that 79% of their capacity.
a Break” consumer awareness customers say household A recording of the webinar is
initiative. 82% of New Zealanders collection is the best way to available for scheme members.
recycle regularly, but half (50%) recycle soft plastics. Please contact donna@
didn’t realise it’s possible to packagingforum.org.nz
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FEEDBACK FROM
CUSTOMERS &
STAKEHOLDERS
What is the date you’ll be
live in Cambridge please.
Welcome back !!
Please come to Hawke's Bay!
When are you coming to
Hastings?
Looking forward to a Napier
or Hastings drop off point.
Waste Not Consulting team conducting audit at Waitakere Transfer Station
I save mine up, and deliver
them to the North Shore,
ANNUAL SOFT PLASTICS AUDIT whenever I visit my son.
Bruce Middleton and the team from Waste Not Consulting conducted our
annual soft plastics audit in March. Bags of soft plastics were collected from
Abilities and selected Countdown stores and separated initially by category More in the
and then by brand. Thousands of bags were sorted and the results will be South Island,
released to members at a webinar in May. please!
Initial reports suggest that there has been an increase in compostable
packaging noted – often with the compostable packaging labelled as
recyclable as well as compostable. This is very confusing for customers. Wondering whether the
supermarkets need to
place the soft plastic bins
in a dead end corner with
signage on the walls above
it, so that it becomes a
"destination" you have to
specifically go to, to recycle
your plastic bags, rather
than "just another bin" that
lazy or disinterested people
would drop a coffee cup into
Are you one of our 9555 Facebook followers? on the way past it on the
Help us get to 10,000... entry or exit aisle.
If not, head on over and like the Love NZ Soft Plastics Recycling Facebook page
and keep up to date with everything happening in the soft plastic space as well as Such a fantastic scheme.
promoting your support! Keep up the good work.
facebook.com/softplasticrecycling
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Member update
As mentioned in the editorial, we have some great stories coming in from our members. If you
have any news, or would like us to profile any innovative programmes your organisation is
working on, please let us know!
NZ Post – Measure so you can manage your carbon footprint
NZ Post conducted a life cycle assessment to help select their new mailer.
The study compared the existing virgin LDPE mailer with a New Zealand
made recycled LDPE mailer, a Chinese made recycled LDPE mailer, a home
compostable mailer and a paper mailer. Using New Zealand made recycled
LDPE, with the option to recycle via the Soft Plastic Recycling Scheme,
proved the best and ultimately, the chosen option with a much lower carbon
Nestlé – Innovating
footprint than home compostable or paper mailers.
for the future
The full report is available at bit.ly/NZP-sp
Nestlé launched a new KitKat
prototype in Australia to showcase What mailers did we compare?
As part of this Life Cycle Assessment we compared a range of materials which included
the opportunity to close the loop compostable mailers, paper mailers, and recycled plastic mailers.
on recycling soft plastics.
A group of companies worked
together to show that soft plastics Virgin LDPE Mailer
(Existing)
NZ Made Recycled
LDPE Mailer
Chinese Made Recycled
LDPE Mailer
Home
Compostable Mailer
Paper
Mailer
Used as baseline 35%* of carbon 58%* of carbon 250%* of carbon 600%* of carbon
can be a resource, not waste; and in all carbon footprint
assessments
footprint compared to
existing option
footprint compared to
existing option
footprint compared to
existing option
footprint compared to
existing option
(Chosen option)
brought their individual expertise
to the challenge of producing a *Based on best disposal option for each mailer
KitKat wrapper that is Australia’s An end-to-end evaluation
We carried out a ‘cradle to grave’ study that covers the production of raw materials,
first soft plastic food wrapper manufacture of the mailer, transport to NZ Post and through our network to the final
customer, and finally end-of-life.
made with recycled content.
This project was a partnership with
iQ Renew and CurbCycle to trial 16
kerbside collection of soft plastics;
Licella converted the plastic to
oil, Viva Energy Australia refined
Our testing variables
the synthetic oil, LyondellBasell Carbon footprint was the primary indicator for our new choice of mailer, but we also looked
at its impact using many other indicators across:
made food grade PP and Taghleef
Industries created a metallised
Tui Garden Products
film, Amcor printed and created
Human toxicity Acidification Eutrophication Water scarcity
the wrapper, and Nestlé wrapped Tui Garden Products has been promoting how to
the KitKat. accurately clean and dry their growing media bags so
they can then be recycled
Energy use:
through the scheme!
Photochemical Ozone Resource depletion: Waste: Material Circularity
bit.ly/KK-SP Total and non Formation Potential (POFP) Minerals & Metals Indicator, Hazardous Waste
renewable AKA: Summer Smog and Fossil Fuels Disposal and Non-Hazardous
Waste Disposal
r e c y coflin
The NZ Made Recycled LDPE Mailer has the lowest environmental footprint allg ,kiwi.nz
the
mailers considered, having performed the best in 11 out of the 14 indicators. It can
also be recycled through the Soft Plastics Recycling Scheme. That’s how we know we
Welcome to
Dalton’s
Dalton’s is delighted to be a
new member of the Soft Plastic
Recycling Scheme. NZ family-
owned and operated, Daltons has
been manufacturing and supplying
growing media made from natural
and renewable resources to Kiwis
and their gardens for over 75 years.
Dalton’s participation in the plastic
recycling scheme will be promoted
on their packaging and website to
My Food Bag encourage Kiwi gardeners to drop
their clean, empty and dry Dalton's
My Food Bag is working with the Soft Plastic Recycling Scheme to roll
bags to collection locations. This
out the service to customers who opt in with their subscription, and who
is just the first step in Dalton’s
will then receive a recycling bag via mail to fill with all their household
journey as they focus on the
soft plastics (including those not received from My Food Bag). Once full,
production of more sustainable
customers in metro areas can arrange a time via the NZ Post website for
packaging.
pick-up of the bag. Those in more regional locations will be able to drop-
off their bag at their local post shop, opening up a number of new drop-off daltons.co.nz
locations for the scheme.
My Food Bag CEO Kevin Bowler said: “Our customers agree with us that
packaging is the biggest challenge in our sustainability journey. Reduction
of our packaging waste is and always has been an ongoing priority for us.
On that journey our first target is ensuring everything in our delicious range
is 100% recyclable to 100% of Aotearoa. We’re delighted to be working with
The Soft Plastic Recycling Scheme and Future Post to recycle soft plastics
into plastic fence posts, garden boxes, vehicle stops and a range of new
durable plastic products.”
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Sealed Air
– creating
smart
packaging
solutions for
its customers
Scheme member Sealed Air has
also been working together with Tui
Garden Products in the production
of its new range of packaging for its
large bags of Performance Naturals
growing media (30L Compost, 30L
Vegetable Mix and 30L Potting Mix)
TUI GARDEN PRODUCTS HITS THE ROAD
which are all 50% recycled content
film. This product innovation for
The month of April saw Tui Garden Products hit the road on a national tour Tui has been developed by, and is
in celebration of its newest range – Tui Performance Naturals. The first being made by Sealed Air, locally in
weekend of events saw more than 200 people, from across six stores, from Hamilton.
Warkworth to Pukekohe, turn up to talk everything gardening with the Tui
Sealed Air has also been working
team, as well as hear more about the naturals range and, of course, Tui’s
with other customers (including
packaging sustainability journey – including end of life recycling through our
scheme member New Zealand
scheme. Tui’s custom-made trailer is looking sharp with the scheme’s logo
Post) doing the same thing, which
included in the livery!
is helping reduce New Zealand’s
reliance on imported resin and
(NON)BREAKING NEWS! driving their sustainability story
(see earlier story).
EXCITING VINEYARD bit.ly/NZP-sp
NEWS... THREE
SEASONS THROUGH
MECHANICAL HARVEST
AND NOT ONE BROKEN
FUTURE POST —
MEANING GROWERS
CAN GET ON WITH THE
IMPORTANT STUFF,
LIKE MAKING GREAT NZ
WINE!
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More on Tui Garden Products’ new packaging
made from recycled content
Scheme member OF Packaging The team at OF Packaging takes us imagery. Reverse-printed using
has been working with its New through the thinking behind the gravure technique, the imagery
Zealand customers (including fantastic product. and text elements stand out
Tui Garden Products) on further easily despite the recycled content
Tui Products - made from 40%
packaging innovations that utilise in the materials affecting the
recycled content/100% PE
more recycled content, and transparency and ease of printing
pouches
increase recyclability at end-of-life. of the PE film.
When it came to Tui’s new
The latest innovation for Tui Using recycled content in packaging
packaging innovation, the brand
Garden Products’ (which we has many challenges — from print
wanted to replicate its current
briefly covered in the last efficiency, barrier concerns, bag
designs as much as possible, with
newsletter) created a great production line alterations and of
the packs maintaining a quad
design challenge due to the use course costs for using recycled
seal style and use of printed side
of 40% recycled content and content.
gussets for important branding
strict 100% PE construction. The and product information. The pack Despite these challenges, Tui’s end
use of recycled content within also needed to include a matte product — a large gusset quad seal
the packaging was of huge finish that best replicated the pouch with full printing and matt
importance and value to Tui, previous matte biaxially-oriented finish — rivals the multi-laminate
which is moving towards meeting polypropylene (BOPP) as an outer structures currently on the shelf.
the 2025 targets for packaging lamination layer. Importantly, the mono-polymer
waste. The 100% PE bags for Tui Replacing this with a special matte structure allows them to be
allowed them to be involved with varnish to eliminate the BOPP processed through existing soft
the end-of-life process in addition layer, the material was then given plastics recycling in New Zealand, as
to sustainable solutions in product a soft touch like appeal that helped well as providing potential for future
and packaging creation. elevate the pack artwork and bright innovations in kerbside recycling.
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NEWS FROM OUR PROCESSING PARTNERS
Future
Post
The Future Post team has been
busy travelling the country at
various events promoting their
fantastic range of products.
NZ Speed Fencing
Championship sponsored
by Future Post
From “over the jumps” in February
to Speed Fencing Championships
in March, there is no stopping
Future Post. The rural games in
Palmerston North hosts the STIHL
Timbersports Championship
and the Harness Racing Gearing
Up Champs and now features
the Future Post Speed Fencing
Champs.
Jerome and Chris made this a road
trip coming back from Palmerston
North via Central District Field Days
in Fielding before flying down to
the South Island Agricultural Field
Days which is the largest field days
event in the South Island.
In early April, Jerome and Future
Post also appeared on TVNZ’s Seven
Sharp in a brilliant piece which
shared the unique story behind the
development of the company, and
its range of innovative products
that are helping to divert tonnes
of plastic waste from landfill. Nice
work team!
Check it out here bit.ly/FP-7S
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