THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.

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THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.
Transportation, Infrastructure, and Planning

                                         Report

                                                         Agenda Date: 9/15/2021, Item No. 7

Bus Rapid Transit Program Analysis, Outreach and Initial Corridor
Recommendation

This report provides the Transportation, Infrastructure and Planning Subcommittee a
summary of the community engagement process held between February and
December 2020 regarding the analysis conducted to develop recommendations for
establishing Phoenix’s Bus Rapid Transit program. This report also requests the
subcommittee recommend City Council approval of an initial Bus Rapid Transit corridor
along 35th Avenue and Van Buren Street.

THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.

Summary
In 2015, Phoenix voters approved Proposition 104, creating the 35-year street and
transit plan known as Transportation 2050 (T2050) which identified Bus Rapid Transit
(BRT) as a key component to continue expanding the City’s high-capacity transit
network. BRT is a high-capacity bus service that focuses on improved speed,
reliability, convenience and the overall transit experience. There are common recurring
elements found in successful BRT systems, such as: advanced fare collection;
enhanced stations; dedicated lanes; custom buses; transit spot improvements; and
unique branding.

In 2019, Phoenix BRT Program staff were tasked by Phoenix’s Citizens Transportation
Commission (CTC) and City Council with reevaluating the BRT corridors as originally
outlined in the T2050 plan. The reevaluation was sought as the result of the passage
of time since the development of the T2050 plan, whereby Phoenix has experienced
significant changes in residential and commercial developments, population growth
and density, in addition to ongoing regional efforts to identify additional BRT corridors
that may travel through Phoenix. The analysis considered various elements of transit
propensity (population, employment, low-income households, minority populations,
persons with disabilities, zero-automobile households, persons under 18 and over 64
years in age), historical transit performance and ridership forecasting models utilizing
the Federal Transit Administration’s scenario-planning software. Using these data
points and processes, six potential BRT corridors were identified and are shown below:
x Camelback Road/24th Street;

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THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.
Agenda Date: 9/15/2021, Item No. 7

x   Indian School Road/24th Street;
x   Thomas Road/44th Street;
x   McDowell Road/44th Street;
x   35th Avenue/Van Buren Street; and
x   19th Avenue/Van Buren Street.

The six corridors above were further evaluated to develop potential BRT network
options. The network analysis used industry best practices of two-mile spacing
between corridors, good connections to light rail and frequent local bus service,
intersection with other BRT corridors, and end points with highly used origins and
destinations. Based on this analysis, four potential BRT network scenarios are shown
below:
x Camelback Road/24th Street, Thomas Road/44th Street and 35th Avenue/Van
   Buren Street;
x Camelback Road/24th Street, Thomas Road/44th Street and 19th Avenue/Van
   Buren Street;
x Indian School Road/24th Street, McDowell Road/44th Street and 35th Avenue/Van
   Buren Street; and
x Indian School Road/24th Street, McDowell Road/44th Street and 19th Avenue/Van
   Buren Street.

The Phoenix BRT Program facilitated multiple BRT workshops, including an in-depth
technical workshop with multiple City departments, Valley Metro, Maricopa Association
of Governments, Arizona Department of Transportation and the established program
consultant teams. Two executive workshops were also held for CTC and
Councilmembers. The purpose of the workshops was to review the six potential
corridors based on the results of the transit technical analysis and to obtain input on
the four potential BRT network scenarios.

The results of this data-driven process revealed Camelback Road/24th Street, Thomas
Road/44th Street and 35th Avenue/Van Buren Street as the most productive corridors
with the highest demand and need.

After the workshops, the focus transitioned to community education, engagement and
input which is described under Public Outreach.

Regional Efforts
In addition to the Phoenix BRT Program, MAG is conducting a Regional Bus Rapid
Transit Feasibility Study to document the potential for the implementation of BRT
within the MAG region. Phoenix has been an integral part of this collaboration along

                                        Page 38
THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.
Agenda Date: 9/15/2021, Item No. 7

with six other member cities: Glendale, Tempe, Scottsdale, Mesa, Chandler, and
Gilbert.

Through this study, MAG has identified potential BRT corridors which were evaluated
based on quantitative and qualitative criteria. These corridors were identified for further
study for a proposed new regional BRT program (Attachment A).

Concurrence/Previous Council Action
The Citizens Transportation Commission recommended approval of the initial Bus
Rapid Transit corridor of 35th Avenue/Van Buren Street on May 27, 2021, by a vote of
10-0.

Public Outreach
Community Education and Engagement
From February to December 2020, the Phoenix BRT program launched an education
and engagement campaign to provide continuous opportunities for the community to
learn about the program and provide input on the six potential corridors and four
potential networks. To best reach the community, BRT program staff employed both
traditional in-person and virtual outreach methods and provided all materials in both
English and Spanish. As a result of the COVID-19 pandemic, outreach efforts shifted
to virtual platforms in March 2020. Below is a list of outreach tools and materials used
to engage and educate the public and solicit feedback:
x Transit analysis maps;
x Social media;
x Program webpage (www.phoenix.gov/brt);
x Project fact sheet;
x Frequently Asked Questions;
x “BRT 101” videos;
x Online meeting webpage;
x In-person/virtual meetings with all 15 City of Phoenix Village Planning Committees;
x In-person/virtual meetings with community groups;
x News releases and television programs;
x Live virtual public meetings; and
x Shape Your BRT survey.

Survey Results
The Phoenix BRT program developed the Shape your BRT survey to garner
community input on potential BRT elements, the six potential BRT corridors, and the
four potential BRT network scenarios.

                                         Page 39
THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.
Agenda Date: 9/15/2021, Item No. 7

Based on the survey results, respondents’ most preferred BRT foundation network
aligns with the technical analysis results and community feedback received during the
community education and engagement efforts: Camelback Road/24th Street, Thomas
Road/44th Street and 35th Avenue/Van Buren Street.

Community Engagement Summary
The Community Engagement Summary can be found in Attachment B. Highlights
include:
x 474 survey responses;
x 26 in-person or virtual meetings;
x Connected with over 1,200 community members;
x Responded to nearly 600 questions and comments;
x 4,581 BRT webpage views;
x BRT 101 video views (1,040 English and 92 Spanish);
x 766 online meeting webpage views;
x Online meeting video views: 300 English and 89 Spanish;
x Residents’ input shows that the selected corridors are preferred because BRT could
   serve more transit riders; take riders to key locations; closer to home, school, or
   work; and may reduce commute times;
x Top themes for network modification suggestions were to extend networks further
   west, extend networks further north and south, and to limit overlap with light rail;
   and
x Key final comment themes are support for dedicated lanes, extending networks
   north, south, east, and west; and provide connections to surrounding/outlying areas
   and avoid overlapping services on 19th Avenue.

Location
Along 35th Avenue and Van Buren Street.
Council Districts: 1, 4, 5 and 7

Recommendation
The Public Transit Department requests the Transportation, Infrastructure, and
Planning Subcommittee recommend City Council approval of an initial BRT corridor:
35th Avenue/Van Buren Street (Attachment C).

While the Camelback Road/24th Street and Thomas Road/44th Street corridors were
also identified as most preferred during the technical analysis and the community
education and engagement efforts, there is ongoing analysis of future high capacity
transit planning in west Phoenix that may affect these corridors and the overall future
BRT network. It is recommended that a final decision on these east-west BRT

                                        Page 40
THIS ITEM IS FOR DISCUSSION AND POSSIBLE ACTION.
Agenda Date: 9/15/2021, Item No. 7

corridors be deferred until there is further resolution on high capacity transit corridors
in west Phoenix.

Upon approval of the initial BRT corridor, the next steps in the process for the 35th
Avenue/Van Buren Street corridor include:
x Refining a BRT program schedule, including the phasing and implementation for the
  initial BRT corridor and future BRT network;
x Beginning corridor planning (operations and capital) and development of conceptual
  alternatives;
x Establishing corridor-specific outreach tools and techniques; and
x Identifying a funding plan and potential partners, including working to identify
  available grants.

Responsible Department
This item is submitted by Deputy City Manager Mario Paniagua and the Public Transit
Department.

                                          Page 41
$WWDFKPHQWA

 MAG BRT Corridors

  Rank   Corridor Name
    1     35th Avenue/Van Buren Street (COP)
    2     Camelback Road/24th Street (COP)
    3     Thomas Road/44th Street (COP)
    4     Scottsdale Road/Rural Road
    5     Capitol/I-10
    6     Country Club Drive/Arizona Avenue
    7     Glendale Avenue
                                        Page 42
    8     Baseline Road
$WWDFKPHQW%

 BRT Community Engagement
 Summary

                               PhoenixBRT
                               City of Phoenix Bus Rapid Transit Program

           Phoenix
           Bus Rapiid
           Transitt
           Program
               Community Engagement Summary
               February 2020 – December 2020

                                            Page 43
Executive Summary
                                                   In February 2020, the Phoenix Bus Rapid Transit (BRT)
                                                   team launched the community outreach campaign
                                                   to educate and engage the public on the Program.
                                                   The outreach campaign focused on educating the
                                                   public on the elements and characteristics of BRT,
                                                   the transit analysis completed on potential BRT
                                                   corridors, and the six potential corridors and four
                                                   potential network scenarios that were identified
                                                   through the analysis. To best reach our community,
                                                   the team employed both traditional and virtual
                                                   outreach methods, and developed all materials
                                                   (printed and digital) in both English and Spanish.
                                                   Between February and December 2020*,
                                                   the team successfully connected with over
                                                   1,200 people from community leaders and

                                                                                                                                                                                                                                                                                                               Page 44
                                                   elected officials to neighborhood associations
                                                   and transit riders. Through our interactions, we
                                                   received nearly 600 questions
                                                   and comments, which will be used in                                                                                                                                                                           Below is a list of outreach tools and
                                                   conjunction with our transit analysis to develop                                                                                                                                                              materials used to engage and educate the public
                                                   corridor recommendations for the BRT Program.                                                                                                                                                                 and solicit feedback:
                                                                    The following pages highlight
                                                                                                                                                                                                                                                                  • Transit analysis maps
                                                                     our outreach efforts and key
                                                                                                                                                                                                                                                                  • Project fact sheet
                                                                     feedback we received from
                                                                                                                                                                                                                                                                  • Frequently asked questions
                                                                      the public.
                                                                                                                                                                                                                                                                  • BRT 101 video
                                                                                       Peoria                                                                                                                                                                     • Program webpage
Executive Summary                             1                                                                                              17                 PHOE NIX
                                                                                                                    Cheryl Dr           TC
                                                                                                                                                                                                                                                                  • Online meeting webpage
Phoenix BRT Program Webpage                   2                                                                                                                            TC   Dunlap Ave
                                                                                                                                    E                   F                                                                                Paradise                 • Social media

                                                                                                                                                             Central Ave
                                                                                                                                                                                                ARIZONA
                                                                                                                                                                                                51

                                                                                       75th Ave
Online Meeting Webpage                        3                                                   Glendale     60
                                                                                                                                                                                                                                          Valley
                                                                                                                                                        TC
                                                                                                                                                                                                                                                                  • Live virtual public meetings
Social Media Engagement                       4                                                                                                         P
                                                                                                                                                                           A                              Camelback Rd
                                                                                  TC                                                P
                                                                                                                                                                           B                              Indian School Rd                                        • In-person/virtual meetings with
Live Virtual Public Meetings                  6                          10                                                                                                C                                                 Thomas Rd
                                                                                                                                                                           D                                               McDowell Rd
                                                                                                                                                                                                                                                    Scottsdale
                                                                                                                                                                                                                                                                    community groups
Phoenix Community Groups/Organizations        7                        Tolleson
                                                                                                     LOOP

                                                                                                            Van Buren St

                                                                                                                         35th Ave
                                                                                                     202
                                                                                                                                                                                                                                                                  • In-person/virtual meetings with the City

                                                                                                                                             19th Ave
Village Planning Committees (VPC)             8                                                                                                              Salt
                                                                                                                                                                                                                          ARIZONA
                                                                                                                                                                                                                          143
                                                                                                                                                                                                                                                       LOOP
                                                                                                                                                                                                                                                       202

                                                                                                                                                                                      24th St
                                                                                                                                                                           Rive
                                                                                                                                                                                                                                                                    of Phoenix Village Planning Committees

                                                                                                                                                                                                                44th st
                                                                                                                                                                                  r
                                                                                                                                                                                                                                     Tempe
Shape Your BRT Survey                         10                                                                                                                                                                                    10
                                                                                                                                                                                                                                                                  • Shape Your BRT survey
Appendix – Phoenix Bus Rapid Transit Survey   19
                                                   *Due to public health and safety concerns caused by COVID-19, outreach efforts shifted to virtual platforms in March 2020.                                                                                                                                     1
Phoenix BRT Program Webpage                                                                           Online Meeting Webpage
On February 27, 2020, the Phoenix BRT team launched the program webpage at Phoenix.gov/BRT.           On July 21, 2020, the Phoenix BRT team opened an online meeting at meetphoenixbrt.com, to
Designed to educate and engage the public, the webpage provides an educational video, a fact sheet,   provide information on the Phoenix BRT Program and to solicit input on the six potential BRT corridors
transit analysis maps, frequently asked questions, and general project information.                   and the four network scenarios.
                                   BRT                                                                                                  BRT
                                   4,581 Pageviews                                                                                        766 Pageviews
By the                                                                                                By the
numbers…                                                                                              numbers…
     Access by device                                            Site visitors                             Access by device                                            Site visitors
                                                                               44%                                                                                              9%
               48%                                                                                                   63%

                                                                                                                                                                                                           Page 45
                                                                                      new visitors                                                                                    new visitors
                                                                                      returning                                                                                       returning
                                                                                      visitors                                                                                        visitors
             desktop                                                                                               desktop
                                               56%                                                                                                                              91%
      50%             2%                                                                                    34%             3%
                                                           Location of visitors                                                                                  Location of visitors
      mobile         tablet                                                                                 mobile         tablet
                                                                                                                                                                                            Flagstaff
           BRT 101                                                                                          Online meeting
         video views                                       Winchester
                                                                      Peoria
                                                                                Phoenix                      video views                                                            Phoenix
                                                                  Glendale         Scottsdale                                                                                                 Scottsdale
                                                                                   Gilbert                                                                                 Peoria             Gilbert
                                                                                   Tempe                                                                                Avondale              Mesa
                                                                                   Chandler                                                                                         Tempe     Chandler
                                                                                                                                                                                               Coolidge
       English     1,040                                                                                    English        300                                                                    Tucson
       Spanish        92                       Percentage of Online Users                                   Spanish         89                     Number of Online Attendees
                                                                                                                                                     2–4     5     6       86
2                                               0–2.4%    2.5-4%     4.1-5%   >46%
                                                                                                                                                                                                              3
Social Media Engagement
         Community conversations by platform                                                            What are they saying?
                                                                                 Top online hashtags:
                            NEWS                                  blog
                                                                                                  #BusRapidTransitProgram                     #BRT
                                                                                     #virtual
       Twitter             online news         forums           blogs                                                                     #meetphoenixbrt
                                                                                                          #AllAboutThatBusLife
    85%                     6%                 2%              7%                 #BusRapidTransit101
                                                                                                                                       #PHX
                                                                                                           #PhoenixPublicTransit
                                                                                                                                        #busrapidtransit
                         Who is the audience?
                                                                                    #PhoenixTransit

                                                                                                                                                           Page 46
          4%
         2%                        39%
    18-24                                                        8%                                      Conversation sentiment
    25-34
                                                                       Spanish        positive
    35-44                                                                                                                    neutral
    45-54
                                                                       English
                                                                                                 13.8%          85.6%
    55-64                                                                                                                                 negative
        28%                                                     92%
                                                                                                                                 0.6%
                                27%
                     Age                       Top Languages
                                                                                                           Top online themes
              Community engagement on Twitter
          2.8M   reach
                                   362
                                    mentions
                                                        551
                                                   post interactions
4                                                                                                                                                             5
Live Virtual                                                                                        Phoenix Community Groups/
Public Meetings                                                                                     Organizations
The Phoenix BRT team held two live virtual meetings, one in English on November 10, 2020, and one     The Phoenix BRT team . . .                                          Community Groups/Organizations
in Spanish on November 17, 2020.
                                                                                                                                                                                    Meetings*
                                                                                                        Met in-person or virtually with
Notifications
                                                                                                             9 community groups                                                                          2020
    Meeting flyer
                               media advisory                                                                 and organizations
                                                                                                                                                                        Phoenix Community
                                                                                                                                                                        Alliance Multi-Modal               FEB
    Media advisory                                                                                                                                                      Committee
                                                                                                                                                                                                      2/25
    Library newsletter
                                                                                                                                                                        23
    PHXConnect newsletter
                                                                                                                                                                        Hatcher Urban                          Valley Metro Travel
                                                                                                                                                                                                           JUN
    Nextdoor                                                                                                                                                            Businesses                             Reduction Program
                                                                                                                                                                                                               Webinar
                                                                                                                                                                                                      6/11                                  6/24
    Social media
                                                                                                                                                                        26                                     69

                                                                                                                                                                                                                                        Page 47
    Websites
                                                                                                                   Presented to over
    Electronic mail                                                                                              280 stakeholders                                       D27 Business Alliance
                                                                                                                                                                                                          AUG
                                                                                                                                                                        and Violence Impact
                                                                                           www                                                                          Project Coalition
                                                                                                                                                                                                      8/20
                                                                                                                                                                        12
          13 people attended                                 3 people attended                                                                                                                             SEP
                                                                                                                                                                                                               WTS International
                                                                                                                                                                                                               Metro Phoenix Chapter
       November 10, 2020 (English)                      November 17, 2020 (Spanish)
                                                                                                                                                                                                                                           9/03
                                                                                                                                                                                                               109
                                                                                                                                                                        Arizona Forward                        Greater Phoenix Chamber
                                                                                                                                                                        Mobility and Clean                 OCT Transportation Policy
                                                                                                       Answered over               40 questions                         Air Solutions                          Committee
                                                                                                                                                                                                     10/14                                10/27
                                  Key Question Topics
                                                                                                                    Q                                                   19                                     22
                                                                                                                                       A
                                                                         RAPID vs.
               BRT options in                                                                                                                                           Valley
                                                        BRT elements/ Express vs. local
                                                                                                                                                                                                          NOV
                                                                                                                                                                        Partnership
               South Phoenix          Regional
     Impacts                                            characteristics bus service
      of BRT
                                     BRT efforts                                                                                                                                                     11/17
                                                                                                                                                                                                                  00
                                                                                                                                                                        3                                         Number of meeting attendees
6                                                                                                   *In place of an in-person or virtual meeting, the American Planning Association of Arizona requested a brief summary of BRT to be
                                                                                                     included in their digital newsletter.
                                                                                                                                                                                                                                           7
Village Planning Committees (VPC)                                               RIO VISTA
                                                                                   13
                                                                                 3/10/20
      The Phoenix BRT             Six key topics from comments and                                                   City of Phoenix
          team . . .             questions asked at the VPC meetings:                                         Village Planning Committees
    Met in-person or virtually
         with 15 VPCs                                                                   NORTH
                                  Dedicated lanes         Ridership                    GATEWAY
                                                                                            12
                                                                                        7/09/20
                                          BUS                                                                   DESERT VIEW
                                          ONLY                                                                         24
                                                                                                                      7/07/20
                                                                                             DEER VALLEY
                                                                                                  20
                                                                                                 6/18/20

                                                                                                                                                           Page 48
    Presented to over 400           Cost/funding      Local bus and BRT                                                 PARADISE
     community/committee                                                                                                 VALLEY
       members and staff
                                                          LOCAL
                                                                                                  NORTH                    30
                                                                  BRT                                                     7/06/20
                                                                                                 MOUNTAIN
                                                                                                   34
                                                                                                  9/16/20
                                                                                             ALHAMBRA
                                                                                                  39
                                                                                                 9/22/20
                                                                            MARYVALE                              CAMELBACK
                                                                                                      ENCANTO        EAST
                                                                              33                         28
                                    Community        BRT options in South    9/09/20                   8/03/20        37
                                                                                                                    8/04/20
                                    engagement        and North Phoenix                                CENTRAL CITY
                                                                                 ESTRELLA                    52
                                                                                       22                   8/10/20
            Answered                                                               8/18/20                                          ABC       VPC name/
                                                                                                                                              boundary
       over 70 questions                                                                                    SOUTH
                                                                                                           MOUNTAIN                 00        Number
                                                                                                                                              of meeting
        Q
                                                                                       LAVEEN                 24                              attendees
                                                                                        26                  7/14/20                           Date of
                   A
                                                                                                                                    0/00/00
                                                                                       9/14/20                                                meeting
                                                                                                                 AHWATUKEE
                                                                                                                  FOOTHILLS                   north
                                                                                                                        31
8                                                                                                                     7/27/20                                 9
Shape Your BRT Survey
In June 2020, the Phoenix BRT team launched
                                                                                                                                                                         Potential BRT Corridors
the Shape your BRT survey. The
purpose of this survey was to obtain input on the                                                                                                                                                            Peoria                                                                                                                               PH OEN I X
six potential BRT corridors and the four potential
                                                                                                                                                                                                                                                                                                                             17                                                                                                                        What                                                                       A corridor can be two or more streets coupled
network scenarios. The Shape Your BRT survey
                                                                                                                                                                                                                                                            Cheryl Dr                                                TC                                                                                                                              is a BRT                                                                     together; for example, Corridor A is made up
                                                                                                                                                                                                                                                                                                                                                          TC          Dunlap Ave                                                                     corridor?                                                                    of portions of Camelback Road, 24th Street
included 13 BRT-related questions and three
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  and 75th Avenue.
demographic questions. The survey results can
                                                                                                                                                                                                                                                                                                                                                                                                                                                               Paradise
be found on the following pages and a copy of the                                                                                                                                                                                                                                                    E                                F           Central Ave                                   ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                51                                                              Valley
survey can be found at the end of this document.
                                                                                                                                                                                                                 75th Ave

                                                                                                                                                                                                                                                           60
                                                                                                                                                                                                                              Glendale                                                                                                    TC
The map shown at the right highlights the six
potential BRT corridors, and the maps
                                                                                                                                                                                                                                                                                                                                                                                A                          Camelback Rd
                                                                                                                                                                                                                                                                                                                                              P
at the bottom of the page highlight the                                                                                                                                                                                                                                                                                                                                         B                          Indian School Rd
four potential network scenarios                                                                                                                                                                                                                                                                                P
using the identified corridors from the analysis.                                                                                                                                                           TC                                                                                                                                                                  C                                                                    Thomas Rd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Scottsdale

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Page 49
These maps were used throughout the                                                                                                                                             10                                                                                                                                                                                              D                                                                    McDowell Rd
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         How does                                                       A network scenario
survey and can be referenced while reviewing                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            includes different combinations
                                                                                                                                                                                                                                                         Van Buren St                                                                                                                                                                                                                                                    a network
survey results.                                                                                                                                                           Tolleson                                                                                                                                                                                                                                                                                                                                                                                                      of both north-south and

                                                                                                                                                                                                                                                                                                     35th Ave

                                                                                                                                                                                                                                                                                                                                      19th Ave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   202 scenario differ
                                                                                                                                                                                                                                            LOOP
                                                                                                                                                                                                                                            202                                                                                                                                                                                                                                                                    LOOP
                                                                                                                                                                                                                                                                                                                                                                                                                                                     ARIZONA                                                                                                                            east-west corridors to create a
                                                                                                                                                                                                                                                                                                                                                                Salt
                                                                                                                                                                                                                                                                                                                                                                                                                                                     143
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           from a                                                       full network of BRT service.

                                                                                                                                                                                                                                                                                                                                                                                                 24th St

                                                                                                                                                                                                                                                                                                                                                                                                                                           44th st
                                                                                                                                                                                                                                                                                                                                                                                 Rive                                                                           Tempe
                                                                                                                                                                                                                                                                                                                                                                                         r
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              north
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          corridor?
Potential BRT Network Scenarios
                                             Blue Network Scenario                                                                                                                                               Purple Network Scenario                                                                                                                                                         Yellow Network Scenario                                                                                                                                                 Green Network Scenario
                                                                    Camelback Rd/24th St                                                                                                                                           Camelback Rd/24th St                                                                                                                                                            Indian School Rd/24th St                                                                                                                                        Indian School Rd/24th St
                                                                      Thomas Rd/44th St                                                                                                                                              Thomas Rd/44th St                                                                                                                                                               McDowell Rd/44th St                                                                                                                                             McDowell Rd/44th St
                                                                    35th Ave/Van Buren St                                                                                                                                          19th Ave/Van Buren St                                                                                                                                                            35th Ave/Van Buren St                                                                                                                                           19th Ave/Van Buren St
                                                                                                                                             Phoenix boundary                                                                                                                                                       Phoenix boundary                                                                                                                                                               Phoenix boundary                                                                                                                                         Phoenix boundary
                          Peoria                                                                                                                                                                                                                                                                                                                                                Peoria                                                                                                                                                               Peoria
                                                                                                                                             Freeway                                             Peoria                                                                                                                                                                                                                                                                                            Freeway                                                                                                                                                  Freeway
                                                                                                                                                                                                                                                                                                                    Freeway                                                                                                17                                                                                                                                                           17
                                                                         17
                                                                                         P H O E NIX                                         Light rail                                                                                17
                                                                                                                                                                                                                                                         PHO E N I X                                                                                                                                                                       PHO E N I X                                             Light rail                                                                                           P HO E N I X                                        Light rail
                                                                                                                                                                                                                                                                                                                    Light rail
                                            Cheryl Dr                   TC                                                                   Light rail extension                                                                                                                                                   Light rail extension                                                           Cheryl Dr              TC                                                                       Light rail extension                                                                                                                                     Light rail extension
                                                                                                                                             Water                                                                                                                                                                                                                                                                                                                                                 Water                                                                                                                                                    Water
                                                                                                                                                                                19th Avenue Suboption:                                                               Dunlap Ave                                     Water
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        TC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           19th Avenue Suboption:                                            TC   Dunlap Ave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 TC
                                                                                                                                     TC      Transit center                                                                                                     TC                                                                                                                                                                                                                                 Transit center                                                                                                                                           Transit center
                                                                                                                                                                                extend route from                                                                                                       TC          Transit center                                                                                                                                                                                                         extend route from
                                                                                                                                     P       Park-and-Ride                                                                                                                                                                                                                                                                                                                              P          Park-and-Ride                                                                                                                                 P          Park-and-Ride
                                                                                                                                                                                Montebello to Sunnyslope                                                                                                 P          Park-and-Ride                                                                                                                                                                                                          Montebello to Sunnyslope
                                                                                                                                             Sky Train                                                                                                                                                                                                                                                                                                                                             Sky Train                                                                                                                                                Sky Train
                                                                                                                                                                                Transit Center                                                                                                                      Sky Train                                                                                                                                                                                                              Transit Center
                                                                                                                                             Potential corridor                                                                                                                                                     Potential corridor                                                                                                                                                             Potential corridor                                                                                                                                       Potential corridor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   Suboption                                                                                                                                                Suboption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ARIZONA                                                                                                                                                  ARIZONA
               75th Ave

                                                                                                                                             Suboption
                                                                                                             ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    51                                                                                                                                                       51

                                                                                                                                                                                      75th Ave
                                                                                                             51                                                                                                                                                                                                     Suboption
                                                                                                                                                                                                                                                                               ARIZONA
                                                                                                                                                                                                                                                                               51                                                                                                                  60                                                                                                                                                                    60
                                           60                                                                                                                                                                    60
                            Glendale                                                                                                                                                                                                                                                                                                                                              Glendale                                                                                                                                                                   Glendale

                                                                                                                                                                                                                                                                                                                                                                     75th Ave
                                                                                                                                                                                                   Glendale

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  75th Ave
                                                                                                                                 Camelback Rd                                                                                                                                                      Camelback Rd                                                                          Camelback Rd
                                                                                     P                                                                                                                                                                                                                                                                                                                                                 P                                                                                                                                                            P
                                                                                                                                                                                                                                                     P                                                                                                                                                                                                                              Indian School Rd                                                                                                                                         Indian School Rd
                                                                    P                                                                                                                                                              P
          TC                                                                                                                                         Thomas Rd                                                                                                                                                            Thomas Rd                             TC                                                                                                                                                                           TC
                                                                                                                                                                                 TC
     10                                                                                                                                                                    10
                                                                                                                                                                                                                                                                                                                                                    10                                                                                                                                                  McDowell Rd                   10                                                                                                                         McDowell Rd
                                   LOOP   Van Buren St                                                                                                                                                                      Van Buren St                                                                                                                                                 LOOP   Van Buren St                                                                                                                                                                  Van Buren St
                                   202                                                                                                                                                                                                                                                                                                                                                   202

                                                                                                                                                                                                                                                                                                                                                                                                               35th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                19th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             19th Ave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  LOOP
                                                         35th Ave

                                                                              19th Ave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  202

                                                                                                                                                                                                                                              19th Ave
                                                                                                                                                                                                          LOOP
      35th Avenue Suboption:                                                                                                                                                                              202                                                                                                                                          35th Avenue Suboption:
      19th Ave between                                                                                                                               ARIZONA
                                                                                                                                                     143 Tempe                                                                                                                                                            ARIZONA
                                                                                                                                                                                                                                                                                                                                                       19th Ave between                                                                                                                                  ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         143 Tempe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  143 Tempe
                                                                                                                                                                                                                                                                                                                          143 Tempe                                                                                                                  Salt                                                                                                                                                     Salt

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          24th St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              44th st

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   24th St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       44th st
                                                                                              Salt                                                                                                                                                                                                                                                     Camelback and Van

                                                                                                                       24th St

                                                                                                                                           44th st
      Camelback and Van                                                                                                                                                                                                                                         Salt                                                                                                                                                                                        River                                                                                                                                                    River

                                                                                                                                                                                                                                                                                         24th St

                                                                                                                                                                                                                                                                                                                44th st
                                                                                                     River                                                                                                                                                             River
                                                                                                                                                                                                                                                                                                                                                       Buren
10    Buren
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      11
                                                                                                                                      10                                                                                                                                                                                                                                                                                                                                                 10                                                                                                                                                       10
                                                                                                                                                                 north
                                                                                                                                                                                                                                                                                                          10                                                                                                                                                                                                              north                                                                                                                                               north
                                                                                                                                                                                                                                                                                                                                      north
Shape Your BRT Survey
       ?    Who                                         Responses by Zip Code                                                                                                                                                                   What did we hear?
            Participated?                                                                                                                                                                           Phoenix
                                                                          Where                                                                                                   853
                                                                                                                                                                                  85331             Surrounding                                Public Transit Use
                                                                         are they                                                                                                                   Municipality
                                                                         located?
                                                                                                                                                                                               No. of respondents
                                                                                                                                                                                               within zip code                                      27%
                                 474
                                                                                                                                                                         Cave Creek
Respondents                                                                                                                                85086                                                    1–4                                          of participants
                                                                                                                                                                                                    5–9
                                                                                     Peoria            85383                                                                       Carefr
                                                                                                                                                                                         ee                                                     use transit daily
                                                                                                                                                                                                    10–14
                                                                                                                                                                                                    15–19                              17%                            24%
                      65
                                                             Surprise
                                                                                                                              853088                                                                                                several                              14%
            0 10 20 30 40 50 60 70 80 90 100                                                                                                                                                                                         times/                             never
                                                                                                                                           85023 85022
                                                                                                                                 06 850533
                                                                                                                              85306                                                                                                   week
                                                                                                      85351                                                        85032         85254        85260
                                                                        85379          El Mirage                   853811
                                                                                                                  Peoria      85304
                                                                                                                                 04
                                                                                                                                 04        85029                                                                                                      27%
                                                                                                    Yoooungtow
                                                                                                            ow
                                                                                                            own                                                                                     Scottsdale
                                             White                                                                                                                                                                                                    daily
                                   Hispanic/Latinx                                853355 85363
                                                                                         8 3                       85345      85302                                85028
                                                                                                                                        850511 85021 850200
                           Black/African American                                                                                                                              Paradise 85258
                                                                                                                                                                                            8
                                                                                                                                                                                                                                              Familiarity with BRT
Ethnicity                   Asian/Asian-American
                                                               885340
                                                                   40
                                                                         Litchfield
                                                                             hfield
                                                                              field                 85307 85
                                                                                                         853055
                                                                                                                  Glendale    85301
                                                                                                                                                                                Valley
                                                                                                                                                                                          85250

                                                                                                                                        85019
                                                                                                                                        85017
                                                                                                                                        85015
                                                                                                                                        850133
                                                                                                                                        85012
                                                                                                                                          0 2
                                                                                                                                        85014
                                                                                                                                                               85016
                           Native American/Alaska
                                                                                                                                                                                                                                                 of respondents are
                          Hawaiian/Pacific Islander                        Litchfield
                                                                          Li  hfifield
                                                                                  ld                                                                                     85018                                                       25%

                                                                                                                                        8
                                                                                                          85037 85033
                                             Other                                                                              8
                                                                                                                                85031                                                 85251                                                      very familiar with BRT
                                                                                             85392
                                                                                             85
                                                                                                                                                                                                                                     19%

                                                                                                                                                   85007
                                                                                                                                                     007
                                                                                                                                                   85003
                                                                                                                                                   85004
                                                                                                                                                   8 04
            0 10 20 30 40 50 60 70 80 90 100                                                                               85035                       850066 85008                   85257
                                                                                                                                                                                                                                                 are not at all familiar
                                                               Goodyear
                                                                                     85323              Tolleso
                                                                                                        Tolleson
                                                                                                        Tolle               85043       85009                    85034             85281
                                                                                                                                                                                      81                           8
                                                                                                                                                                                                                   85203
                                                                                                                                                                                                      85201                            25%
            100
                                                                                                         85353
                                                                                                                                                                                          Tempe
                                                                                                                                                                                                                                                                     19%
                                                                                                                                                           85040
                                                                                                                                                              40
                                                                                                                                                                                                               Mesa
                                                                                                                                                                                                                                       very                         not at all
             80                                                                                                                                                                    85282
                                                                                                                                             85041                                                                                                    BRT
 Gender      60                                      85326     85338                                                                                       85042                   85283
                                                                                                                                                                                   85            852022                    85234
             40
                                                                                Avondale                                                                                                                       85233
             20                                                                                                                                                                    85284
                                                                                                                   85339                                                                                               Gilbertt
                                                                                                                                                                                                                       Gilb
              0                                                                                                                                                        85044                              852255                                                          20%
                    38%       59%          3%                                                                                              85045
                                                                                                                                                       85048                                                                                                            slightly
                   Female      Male    Non-binary/                                                                                                                                    Chandler                             85212
                                                                                                                                                                                                                           85
                                         other                                                                                                                                     85226                                             16%
                                                                                                                                                                                                                                   moderately
                                                                                                                                                                                                             85286
                                                                                                                                                                                                             8528                                                20%
                                                                                                                                                                                                                                                              somewhat
12                                                                                                                                                                                                85249
                                                                                                                                                                                                     4                                                                     13
Shape Your BRT Survey
                  Preferred East–West Corridors for BRT                                                                            Preferred North–South Corridors for BRT
                                      (as shown on pages 10–11)                                                                                     (as shown on pages 10–11)
         Respondents ranked each corridor between 1 and 4; with 1 being the most                                          Respondents selected their preferred corridor; below is the percent preferred.
      preferred and 4 being the least preferred. Below are the average scores for each.
                                                                                      Overall,
  A    Camelback Rd/24 St       2.8                                                   respondents ranked
                                                                                                                                                                                            Overall, 54% of respondents
                                                                                      Thomas Road/              E    35th Ave Rd/Van Buren St 54%                                           prefer 35th Avenue/
                                                                                                                                                                                            Van Buren Street (E)
  B    Indian School Rd/24 St   2.5                                                   44th Street (C) and
                                                                                      Camelback Road/
                                                                                                                                                                                            for the north–south corridor.
  C    Thomas Rd/44 St          2.8
                                                                                      24th Street (A)           F    19th Ave Rd/Van Buren St 46%
                                                                                      as their preferred
                                                                                      east–west corridors.
                                                                                                                                                   0          20           40          60            80             100
  D    McDowell Rd/44 St        1.9
                                                                                                                     Denotes most preferred
      Denotes most preferred
                                                 1                2               3                   4

                                                                                                                                                                                                                  Page 51
     Why are corridors A & C preferred?                                                                                                                                Why is corridor E preferred?
      BRT                                                                                                           BRT
                                                                                      13%                                                                                       19%
 57%                 49%                   41%                28%                of respondents                57%                   32%                 26%                of respondents               18%
  serves            takes riders           close to         may reduce            chose “other”                 serves              takes riders         close to            chose “other”             may reduce
more transit           to key            home/school/        commute              and provided                more transit             to key          home/school/          and provided               commute
  riders             locations               work              time             write-in responses              riders               locations             work            write-in responses             time
      Top Themes for Corridor Modification Suggestions
      (open ended question on survey)
                                                                              BUS
                                                                              ONLY
              Extend BRT                 Extend BRT                   Limit light rail                             Connect/service                         Connect to                  Link to
            north and south             east and west                                                        surrounding cities and towns                  Metrocenter            downtown Phoenix
14                                                                     duplication                                                                                                                                 15
Shape Your BRT Survey
                                         Preferred BRT Network                                                                                         Lane Preference for BRT
                                               (as shown on pages 10–11)
                                                                                                               Respondents ranked the lane configuration options between 1 and 3; with 1 being the most
  Respondents ranked the four network scenarios between 1 and 4; with 1 being the most                          preferred and 3 being the least preferred. Below are the average scores for each scenario.
 preferred and 4 being the least preferred. Below are the average scores for each scenario.
             Camelback Rd/24th St, Thomas Rd/44th St,
                                                         3.2                                                     Bus-only lanes
       35th Ave/Van Buren St (Blue Network Scenario)                                                                                                     2.5
                                                                                                                 (BRT operates in bus-only lanes
                                                                                                                 for entire corridor)
             Camelback Rd/24th St, Thomas Rd/44th St,
                                                         2.7
     19th Ave/Van Buren St (Purple Network Scenario)                                                             Partial bus-only lanes
                                                                                                                 (BRT operates in bus-only lanes         2.2
        Indian School Rd/24th St, McDowell Rd/44th St,                                                           in some sections of the corridor)
                                                         2.3
     35th Ave/Van Buren St (Yellow Network Scenario)
                                                                                                                 No bus-only lanes
        Indian School Rd/24th St, McDowell Rd/44th St,                                                           (BRT operates in regular traffic         1.3
                                                         1.8
      19th Ave/Van Buren St (Green Network Scenario)                                                             lanes with other vehicles)
           Denotes most preferred                                   1       2               3             4
                                                                                                                      Denotes most preferred                             1               2       3

                                                                                                                                                                                                                   Page 52
                                                                                                                  Key BRT Service Aspects
                                                                                                               Respondents ranked the importance of the following service aspects between
                                         Overall, respondents ranked the Blue   Network Scenario                 1 and 4; with 1 being the most preferred and 4 being the least preferred.
                                         (Camelback Road/24th Street, Thomas Road/44th Street,                                      Below are average scores for each.
                                         35th Avenue/Van Buren Street) as their most
                                         network.
                                                                                           preferred
                                                                                                                     3.6                               2.4                      2.0
                                                                                                                                                                               BRT

                                                                                                                                                                                                         1.9
                                                                                                                                                        TRANSFER                       BRT
                                                                                                                Transit speed                         Limited or              Amenities              Minimal travel
                                                                                                                and reliability                      no transfers                                    lane impacts
         Top Themes for Network Modification Suggestions
         (open ended question on survey)                                                                          Key Final Comment Themes
                                                                                                                  (open ended question on survey)
                                                                                19th AVE         SAFETY             BUS                                                              smart                     19th AVE
                                                                                                                                                                                                               19th
                                                                    BUS
                                                                    ONLY                          FIRST             ONLY                                                             card
                                                                                                              Dedicated         Extend the             Accommodate             Improve         Provide        Avoid
               Extend                  Extend                     Limit     Remove              Safety        lanes are          network                    bike             fare system     connections     impacts
               network                 network                  overlap     19th Ave             (bike,       preferred           north,                 community             (mobile,            to           to
                west                  north and                   with      corridor          pedestrian,                                              (lanes, safety,
                                                                                                                                south, east                                  smart cards,    surrounding/    19th Ave
                                        south                  light rail                    transit stops)                                               on-board)
                                                                                                                                 and west                                        etc.)         outlying
16                                                                                                                                                                                               areas
                                                                                                                                                                                                                   17
Appendix
    Phoenix
Bus Rapid Transit
     Survey

                    Page 53
                    19
Phoenix Bus Rapid Transit Survey—Shape your BRT!
                                                  Now, let's get your input on where BRT corridors should be established.
Bus Rapid Transit, or BRT, is a high
capacity bus service that provides a              Potential corridors were identified using demographic and socioeconomic data, and current transit and forecasted (future) ridership.
fast, reliable, and convenient transit
experience . . . and this new transit option       4. Potential East–West BRT Corridors (A, B, C, D)
is coming to Phoenix!                                Take a look at the Potential East–West BRT Corridors map (right) and rank the potential east–west corridors from                              Potential East-West BRT Corridors
                                                     1 to 4, with 1 being most preferred and 4 being least preferred:                                                                      ‡‘”‹ƒ
                                                                                                                                                                                                                                                                                                            Phoenix boundary
BRT, approved by Phoenix voters in 2015,                                                                                                                                                                                                 17
                                                                                                                                                                                                                                                                                                            Freeway
                                                                                                                                                                                                                                                                                                       Light rail
is being developed now and we need                        Camelback Rd/24th St (A)                  Indian School Rd/24th St (B)
                                                                                                                                                                                                                                                                                                            Light rail extension
                                                                                                                                                                                                                                                                                                            Water
                                                                                                                                                                                                                                                                                                  TC        Transit center
your input on where to add BRT in Phoenix.                                                                                                                                                                                                                                                        P         Park-and-Ride
                                                          Thomas Rd/44th St (C)                     McDowell Rd/44th St (D)                                                                                                                                                                                 Sky Train
                                                                                                                                                                                                                                                                                                            A Camelback Rd/24th St
Let's get started!                                                                                                                                                                                                                                                                                          B Indian School Rd/24th St
                                                                                                                                                                                                                                                                                                            C Thomas Rd/44th St

                                                                                                                                                                                        75th Ave
                                                                                                                                                                                                                                                                                 ARIZONA
                                                   5. Why do you like your most preferred east–west corridor? Select all that apply.                                                               އ†ƒŽ‡
                                                                                                                                                                                                                60
                                                                                                                                                                                                                                                                                 51
                                                                                                                                                                                                                                                                                                            D McDowell Rd/44th St
                                                          Close to my home/work/school              Serves more transit riders                                                                                                                                        A                          Camelback Rd
                                                                                                                                                                                                                                                         P
1. What is your home zip code?                                                                                                                                                                                                                                        B                          Indian School Rd
                                                          Takes me to key destinations              Could reduce my daily commute time                                             TC                                                                                 C                                                        Thomas Rd
                                                                                                                                                                                                                                                                      D

                                                                                                                                                                                                                                                                                                                                                 Page 54
                                                                                                                                                                                                                                                                                                                               McDowell Rd
2. How often do you use public transit?              Other (please specify)                                                                                                   10
                                                                                                                                                                                                       LOOP
                                                                                                                                                                                                       202
       Daily                                                                                                                                                                                                                                                                                                                 ARIZONA
                                                                                                                                                                                                                                                                 ^ĂůƚZ                                                      143 ‡’‡

                                                                                                                                                                                                                                                                                       24th St
                                                                                                                                                                                                                                                                          ŝǀĞƌ

                                                                                                                                                                                                                                                                                                                   44th st
       Several times a week                                                                                                                                                                                                                                                                                 10
                                                                                                                                                                                                                                                                                                                                         ŶŽƌƚŚ
       Several times a month
                                                   6. Potential North–South BRT Corridors (E, F)
       Several times a year                          Take a look at the Potential North–South BRT Corridors map (right) and select the preferred north–south corridor:                        Potential North-South BRT Corridors
                                                                                                                                                                                                                                                                                                                 Phoenix boundary
                                                                                                                                                                                          ‡‘”‹ƒ
       Never                                                                                                                                                                                                                                                                                                     Freeway
                                                          35th Ave/Van Buren St (E)                 19th Ave/Van Buren St (F)                                                                                                            17
                                                                                                                                                                                                                                                                                                            Light rail
                                                                                                                                                                                                                                                                                                                 Light rail extension
                                                                                                                                                                                                                 Cheryl Dr              TC                                                                       Water
3. How familiar are you with Bus Rapid Transit?                                                                                                                                                                                                                 TC   Dunlap Ave                        TC        Transit center
                                                   7. Why do you like your preferred north–south corridors? Select all that apply.                                             19th Avenue Suboption:                                                                                                  P         Park-and-Ride
                                                                                                                                                                                                                                                                                                                 E 35th Ave/Van Buren St
                                                                                                                                                                               extend route from
                                                                                                                                                                                                                                                                                                                 F 19th Ave/Van Buren St
       Not at all familiar                                                                                                                                                     Montebello to Sunnyslope
                                                                                                                                                                                                                             E                F                                                                  35th Ave Suboption
                                                          Close to my home/work/school              Serves more transit riders                                                 Transit Center                                                                                    ARIZONA
                                                                                                                                                                                                                                                                                 51                              19th Ave Suboption
                                                                                                                                                                                                               60
       Slightly familiar                                                                                                                                                                           އ†ƒŽ‡
                                                          Takes me to key destinations              Could reduce my daily commute time
                                                                                                                                                                                                                                                                     Camelback Rd
       Somewhat familiar                                                                                                                                                                                                                             P
                                                     Other (please specify)                                                                                                    35th Avenue Suboption:
                                                                                                                                                                               19th Ave between
       Moderately familiar                                                                                                                                                     Camelback and Van Buren
                                                                                                                                                                              10
       Very familiar
                                                                                                                                                                                                              Van Buren St

                                                                                                                                                                                                                             35th Ave

                                                                                                                                                                                                                                              19th Ave
                                                                                                                                                                                                       LOOP
                                                                                                                                                                                                       202
                                                                                                                                                                                                                                                                                                                             ARIZONA
                                                                                                                                                                                                                                                                                                                             143 ‡’‡
                                                   8. If you have suggested modifications to any of the six potential corridors (A, B, C, D, E, F - reference maps                                                                                               ^ĂůƚZ
                                                                                                                                                                                                                                                                          ŝǀĞƌ
                                                      from questions 4 and 6), please provide your ideas in the space below.                                                                                                                                                                                                             north
                                                                                                www.facebook.com/CityofPhoenixAZ           @PhoenixMetroBus             @cityofphoenixaz                              www.youtube.com/user/cityofphoenixaz
Phoenix Bus Rapid Transit Survey—Shape your BRT!
9. Potential Network Scenarios                                                                                                                                                                                                                                                                BRT Foundation Network Scenarios
   Ultimately, our goal is to identify the BRT                                           Blue Network Scenario                                                                                                                                               Purple Network Scenario                                                                                                                                 Yellow Network Scenario                                                                                                                                     Green Network Scenario
                                                                                                                Camelback Rd/24th St                                                                                                                                     Camelback Rd/24th St                                                                                                                                          Indian School Rd/24th St                                                                                                                            Indian School Rd/24th St
   foundation network, which will consist of                                                                      Thomas Rd/44th St
                                                                                                                35th Ave/Van Buren St
                                                                                                                                                                                                                                                                           Thomas Rd/44th St                                                                                                                                             McDowell Rd/44th St
                                                                                                                                                                                                                                                                                                                                                                                                                                        35th Ave/Van Buren St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             McDowell Rd/44th St
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            19th Ave/Van Buren St
                                                                                                                                                                                                                                                                         19th Ave/Van Buren St
   three corridors. Taking into consideration                         ‡‘”‹ƒ
                                                                                                                                                                                           Phoenix boundary
                                                                                                                                                                                                                                             ‡‘”‹ƒ
                                                                                                                                                                                                                                                                                                                                                   Phoenix boundary                                 ‡‘”‹ƒ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Phoenix boundary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ‡‘”‹ƒ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Phoenix boundary
                                                                                                                                                                                           Freeway                                                                                                                                                 Freeway                                                                                                                                                           Freeway                                                                                                                                          Freeway
   spacing between corridors, good                                                                                   17
                                                                                                                                                                                      Light rail
                                                                                                                                                                                           Light rail extension
                                                                                                                                                                                                                                                                             17
                                                                                                                                                                                                                                                                                                                                              Light rail
                                                                                                                                                                                                                                                                                                                                                   Light rail extension
                                                                                                                                                                                                                                                                                                                                                                                                                                               17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Light rail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Light rail extension
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                17
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Light rail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Light rail extension
                                                                                        Cheryl Dr                   TC                                                                                                                                                                                                                                                                                                Cheryl Dr               TC
   connections to light rail and local bus                                                                                                                                         TC
                                                                                                                                                                                           Water
                                                                                                                                                                                           Transit center
                                                                                                                                                                                                                            19th Avenue Suboption:
                                                                                                                                                                                                                            extend route from                                                   TC   Dunlap Ave
                                                                                                                                                                                                                                                                                                                                           TC
                                                                                                                                                                                                                                                                                                                                                   Water
                                                                                                                                                                                                                                                                                                                                                   Transit center                                                                                                                                         TC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Water
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Transit center
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    19th Avenue Suboption:                                         TC   Dunlap Ave
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           TC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Water
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Transit center
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    extend route from
   service, and access to key destinations,                                                                                                                                        P       Park-and-Ride
                                                                                                                                                                                           Sky Train
                                                                                                                                                                                                                            Montebello to Sunnyslope
                                                                                                                                                                                                                            Transit Center
                                                                                                                                                                                                                                                                                                                                           P       Park-and-Ride
                                                                                                                                                                                                                                                                                                                                                   Sky Train
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          P          Park-and-Ride
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Sky Train
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Montebello to Sunnyslope
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           P          Park-and-Ride
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Sky Train
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Transit Center
   below are four potential network                                                                                                                                                        Potential corridor                                                                                                                                      Potential corridor                                                                                                                                                Potential corridor
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Suboption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Potential corridor
                                                           75th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Suboption
                                                                                                                                                                                                                                  75th Ave

                                                                                                                                                                                           Suboption
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ARIZONA                                                                                                                                          ARIZONA
                                                                                                                                                                                                                                                                                                                                                   Suboption
                                                                                                                                                           ARIZONA                                                                                                                                                 ARIZONA
                                                                                                                                                           51                                                                                                                                                      51                                                                                                                                                                 51                                                                                                                                               51
                                                                                       60                                                                                                                                                                    60                                                                                                                                                      60                                                                                                                                                          60
   scenarios. Rank the following from 1 to 4,                             އ†ƒŽ‡                                                                                                                                                                އ†ƒŽ‡                                                                                                                                                އ†ƒŽ‡                                                                                                                                                       އ†ƒŽ‡

                                                                                                                                                                                                                                                                                                                                                                                         75th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           75th Ave
                                                                                                                                                                               Camelback Rd                                                                                                                                            Camelback Rd                                                          Camelback Rd
   with 1 being most preferred and 4 being                                                                                       P                                                                                                                                                       P                                                                                                                                                                 P                                                                                                                                                P
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Indian School Rd                                                                                                                                 Indian School Rd
   the least preferred:                                                                                         P
                                                                                                                                                                                                   Thomas Rd
                                                                                                                                                                                                                                                                         P
                                                                                                                                                                                                                                                                                                                                                           Thomas Rd
   
                                                      TC                                                                                                                                                                     TC                                                                                                                                                     TC                                                                                                                                                                TC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          McDowell Rd                                                                                                                                      McDowell Rd
        Camelback Rd/24th St,                    10                                                                                                                                                                    10                                                                                                                                                      10                                                                                                                                                              10
                                                                                      Van Buren St                                                                                                                                                                Van Buren St                                                                                                                                      Van Buren St                                                                                                                                                      Van Buren St
        Thomas Rd/44th St,
                                                                               LOOP                                                                                                                                                                                                                                                                                                                          LOOP
                                                                               202                                                                                                                                                                                                                                                                                                                           202

                                                                                                                                                                                                                                                                                                                                                                                                                                   35th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                                    19th Ave

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     19th Ave
                                                                                                     35th Ave

                                                                                                                          19th Ave

                                                                                                                                                                                                                                                                                  19th Ave
                                                                                                                                                                                                                                                      LOOP                                                                                                                                                                                                                                                                                                                LOOP
                                                                                                                                                                                                                                                      202                                                                                                                                                                                                                                                                                                                 202
                                                  35th Avenue Suboption:                                                                                                                                                                                                                                                                                                        35th Avenue Suboption:
        35th Ave/Van Buren St                     19th Ave between
                                                                                                                                        ^Ăůƚ
                                                                                                                                                                                                   ARIZONA
                                                                                                                                                                                                   143 ‡’‡
                                                                                                                                                                                                                                                                                                ^Ăůƚ
                                                                                                                                                                                                                                                                                                                                                           ARIZONA
                                                                                                                                                                                                                                                                                                                                                           143 ‡’‡            19th Ave between
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ^Ăůƚ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           143 ‡’‡
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ^Ăůƚ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ARIZONA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            143 ‡’‡

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            24th St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                44th st

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             24th St

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 44th st
                                                                                                                                                                     24th St

                                                                                                                                                                                         44th st

                                                                                                                                                                                                                                                                                                                                                                                Camelback and Van

                                                                                                                                                                                                                                                                                                                             24th St

                                                                                                                                                                                                                                                                                                                                                 44th st
                                                  Camelback and Van                                                                             ZŝǀĞ
                                                                                                                                                       ƌ                                                                                                                                                ZŝǀĞ
                                                                                                                                                                                                                                                                                                               ƌ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ZŝǀĞ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ƌ                                                                                                                                         ZŝǀĞ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   ƌ
        (Blue Network Scenario)                   Buren                                                                                                                             10
                                                                                                                                                                                                               ŶŽƌƚŚ
                                                                                                                                                                                                                                                                                                                                            10
                                                                                                                                                                                                                                                                                                                                                                       ŶŽƌƚŚ
                                                                                                                                                                                                                                                                                                                                                                                Buren                                                                                                                      10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ŶŽƌƚŚ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        ŶŽƌƚŚ
       Camelback Rd/24th St,
                                                      11. Bus-only Lanes                                                                                                                                                                                                                                                                                                                                                                                                                                                  The following demographic questions are optional.
        Thomas Rd/44th St,
        19th Ave/Van Buren St                                            Bus-only lanes substantially improve transit speed and reliability but may reduce the current number of auto lanes. Thinking about
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          14. What is your age?

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Page 55
        (Purple Network Scenario)                                        the use of bus-only lanes along potential corridors, rank the following from 1 to 3, with 1 being most preferred and 3 being least
       Indian School Rd/24th St,
                                                                         preferred:                                                                                                                                                                                                                                                                                                                                                                                                                                                            Under 18                                                     45–54
        McDowell Rd/44th St,                                              Bus-only lanes (BRT operates in bus-only lanes for entire corridor)                                                                                                                                                                                                                                                                                                                                                                                                 18–24                                                        55–64
        35th Ave/Van Buren St
        (Yellow Network Scenario)                                         Partial bus-only lanes (BRT operates in bus-only lanes in some sections of the corridor)                                                                                                                                                                                                                                                                                                                                                                            25–34                                                        65+
       Indian School Rd/24th St,                                         No bus-only lanes (BRT operates in regular traffic lanes with other vehicles)                                                                                                                                                                                                                                                                                                                                                                                       35–44
        McDowell Rd/44th St,
        19th Ave/Van Buren St                         12. BRT Service                                                                                                                                                                                                                                                                                                                                                                                                                                                     15. Specify your ethnicity:
        (Green Network Scenario)                                         As a potential rider of BRT, what would be most important to you? Rank the following from 1 to 4, with 1 being most important
                                                                         and 4 being least important:                                                                                                                                                                                                                                                                                                                                                                                                                                          White
10. If you have suggested modifications
    to any of the four potential network
                                                                          Transit speed and reliability: getting to my destination on time and as quickly as possible                                                                                                                                                                                                                                                                                                                                                                         Hispanic or Latinx
    scenarios (Blue, Purple, Yellow, Green –                              Minimal impacts: avoiding impacts to current auto travel lanes                                                                                                                                                                                                                                                                                                                                                                                                      Black or African American
    reference map from question 9), please
    provide your ideas in the space below.
                                                                          Limited or no transfers: transit rider avoids transfers between buses                                                                                                                                                                                                                                                                                                                                                                                               Asian or Asian American
                                                                          Amenities: enhanced stations, custom buses, mobile fare payment                                                                                                                                                                                                                                                                                                                                                                                                     Native American or Alaska Native
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Native Hawaiian or other Pacific Islander
                                                      13. Please provide any additional thoughts or comments about the Phoenix Bus Rapid Transit Program.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Other
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          16. What is your gender?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Female
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Male
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Non-binary or other
                                                                                                                                                                                                                                                             www.facebook.com/CityofPhoenixAZ                                                                                                          @PhoenixMetroBus                                                                         @cityofphoenixaz                                                       www.youtube.com/user/cityofphoenixaz
PhoenixBRT
City of Phoenix Bus Rapid Transit Program

          Phoenix.gov/BRT
             Page 56
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 Initial BRT Corridor
 35th Ave/Van Buren

                      Page 57
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