2019 UPCEA Annual Conference - Chicago, IL
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UPCEA
2019
Photo courtesty of Alabastro Photography
Annual Conference
March 27–29, 2019 Seattle, WA
The brightest minds.
The leading institutions.
Going back to school
was not easy. Having a coach there
to motivate me through the difficult
times and troubleshoot challenges
has been invaluable.
VALE R I E DI X O N,
ST U DE NT
BRA
NDMAN UNIVERSITY
You could ask Valerie what she thinks of Brandman’s
15% increase in persistence. But she’s probably too busy
registering for the next term to answer.
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and career readiness for all student populations. We can coach your students directly, or work with
you to enhance your own student support program.
LEARN MORE:
WELCOME to the 2019 UPCEA Annual Conference!
THANK YOU all for joining us at this year’s event. During your time at the conference,
we invite you to think about how to embrace a future filled with possibility while
maintaining your core values. Professional, continuing, and online education units
have the vision, tools, and knowledge to lead our institutions in serving lifelong learners.
Providing everyone with the right education at the right time in their lives to thrive in an
ever changing society is up to us. With this shared ethos in mind, we hope that you’ll
make the most of your time at the conference, and here in Seattle.
This year’s Annual Conference would not have been possible without the hard work
of the 2019 Annual Conference Advisory Committee and the UPCEA Staff. We extend
our deep gratitude and appreciation to each of these individuals for all of their
service to the association, and their efforts to bring to fruition a remarkable conference
experience for all of our attendees.
Here’s to embracing this moment of opportunity and to facing the inevitable
challenges together.
Bob Hansen Rovy Branon
Chief Executive Officer, UPCEA University of Washington, Conference Chair
1 Welcome 2019 Annual Conference UPCEA Staff
Advisory Committee Jordan DiMaggio, Director of Policy
4 Letter from
Sandi Pershing, University of Utah and Digital Strategy
UPCEA’s President
Brenda Blazekovic, Eastern Joe Fedak, Director of Events
6 Conference Washington University and Programming
Fast Facts Jim Fong, Chief Research Officer &
Dean Claud, Old Dominion University
Director, Center for Research and Strategy
8 Letter from UPCEA’s Paola Curcio-Kleinman, New
Incoming President York University Camille Funk,
Director, eDesign Collaborative
Patricia Feldman, Arizona State University
9 Leadership India Gaskins, Associate Director of
Meetings Schedule Geoff Foy, Pacific Lutheran University Business Operations and Finance
Carol Gering, University of Oregon Opal Hawkins, Chief Financial Officer
10 Conference Schedule
Earl Gibbons, Amy Heitzman, Deputy Chief Executive
34 Tips for Newcomers Western Washington University Officer and Chief Learning Officer
Michele Gribbins, University of Brandan Kaiser, Associate Director of
36 Get Involved Illinois Springfield
with UPCEA Membership and Communications
Mike Jones, University of Connecticut Molly Nelson, Vice President of Marketing
39 Sessions by Track Khusro Kidwai, University of Maine and Communications
41 Exhibit Hall Guide Marissa Lombardi, Education First Jacqueline Romero, Project Coordinator
Jeni Lutey, Eastern Washington University Ray Schroeder, Director, National Council
43 Exhibitor Hall Map for Online Education
Kelly Newell, Washington State University
44 Exhibitor Snapshot Julie Uranis, Vice President for Online
Lynda Rogers, University of California, and Strategic Initiatives
Santa Cruz
56 Awards Program Kimberly Zaski, Vice President of
Mike Schroder, California State University, Membership and Corporate Engagement
62 Upcoming Events San Marcos
Mark Veljkov, Bellevue College
63 Volunteer Thank You
66 Hotel Floorplan
Onsite Program 1
Times and events are listed here. For more details
Schedule at a Glance on topics and locations, see the full conference
schedule that begins on page 10 of this program.
Tuesday, March 26, 2019 Thursday, March 28, 2019
10:30–11:30 a.m. 2018–2019 and 2019–2020 7:30 a.m.–5:30 p.m. Registration Desk Open
Executive Committees of the
UPCEA Board of Directors Meet 7:30–9:30 a.m. Institutional Representatives
Breakfast Briefing**
12:00–4:30 p.m. 2018–2019 and 2019–2020
UPCEA Boards of Directors Meet 8:00–9:15 a.m. Master Class: Past UPCEA
Emerging Leader Program
4:45–5:45 p.m 2019 and 2020 Annual Participant Gathering**
Conference Advisory
Committees Meet 8:30–9:30 a.m. Continental Breakfast
6:00–7:30 p.m. UPCEA Volunteer Leadership 9:30–10:30 a.m. Concurrent Session II
and Institutional Representative
10:30–11:00 a.m. Networking Break in Exhibit Hall
Reception (by invitation)
11:00 a.m.–12:00 p.m. Concurrent Session III
Wednesday, March 27, 2019 12:00–12:15 p.m. Lunch Pick-up
Lunch Sponsored by
7:30 a.m.–5:30 p.m. Registration Desk Open
Sponsored by
12:15–1:30 p.m. UPCEA Network Lunch Meetings
8:00–10:30 a.m. UPCEA Emerging Leaders and Awards Presentations
Pre-Conference: Leveraging
Strengths for Leadership 1:45–2:45 p.m. Concurrent Session IV
Excellence in Professional,
2:45–3:15 p.m. Networking Break in Exhibit Hall
Continuing, and Online Education*
3:15–4:15 p.m. General Session
8:00–10:30 a.m. UPCEA 2019 Online
From Warrior Brain to Artist Brain:
Leadership Roundtable
Helping Veterans Transition from
Sponsored by War to University—Richard Casper
10:45 a.m.–12:00 p.m. Network, Regional, and National 4:30–5:30 p.m. Concurrent Session V
Council for Online Education 5:30–6:30 p.m. Happy Hour
Leadership Meetings
Sponsored by
11:30–12:45 p.m. UPCEA Past Presidents’ Lunch
(by invitation) 7:00 p.m. Dinner Groups
12:00–1:00 p.m. 2018–19 and 2019–20
Regional Cabinets and
Network Senates Meet Friday, March 29, 2019
12:45–1:15 p.m. Newcomer’s Welcome 8:00–11:15 a.m. Registration Desk Open
1:30–3:00 p.m. Opening General Session 7:45–8:30 a.m. UPCEA Emerging Leaders
Who is Us: The Future of Capstone Session**
American Identity—Eric Liu 8:00–9:00 a.m. School Spirit Continental Breakfast
3:00–3:30 p.m. Networking Break in Exhibit Hall
8:30–9:30 a.m. UPCEA Regional Business Meetings
Meet & Greet with Eric Liu
Break sponsored by 9:30–10:00 a.m. Networking Break in Exhibit Hall
10:00–11:00 a.m. Concurrent Session VI
11:15 a.m.–12:15 p.m. Closing General Session
3:45–4:45 p.m. Concurrent Session I
The Future of Work—Michelle Weise
5:00–6:30 p.m. Opening Reception in Exhibit Hall
*separate registration required
**pre-registration required
2 2019 UPCEA Annual Conference
Customize your 2019 Annual Conference experience!
Tracks
The 2019 UPCEA Annual Conference offers 7 tracks of concurrent
sessions to address specific areas of practice important to
The 2019 Annual professional, continuing, and online education. Concurrent sessions
are organized to align with UPCEA’s six Networks, as well as with this
Conference has year’s special Digital Strategy and Innovation track:
something for
everyone. Choose Business & Operations
the concurrent Community and Economic Engagement
sessions that best Digital Strategy and Innovation—NEW!
meet your needs. International
Look for the track Marketing, Enrollment, and Student Services
and level icons
Online Administration
on each
Program Planning & Implementation
concurrent session!
Each network is designed to be a “professional home” for members, and to serve
professionals practicing in the defining areas of this vibrant and growing sector of
higher education.
Levels
The content of each concurrent session has been assigned a level to
help you identify the sessions that will be most relevant based on your
professional experience.
Foundational—For those new to the higher education field, and/or to the
particular area of practice or topic of a session. Foundational-level sessions
help participants gain and build understanding of new or less familiar topics.
Applied— For those with a robust understanding of a particular topic ready
to gain additional knowledge to be put to practical use. Many participants in
applied-level sessions have been in the higher education field for 5+ years.
Strategic— For those at a more senior level in higher education.
Strategic-level sessions are for those required to do strategic visioning, set
goals, and create strategies to meet those goals, and many participants
have been in the higher education field for 10+ years.
Onsite Program 3
Letter from UPCEA President
Welcome to Seattle! Thank you for the opportunity to serve as your
President this year. It has been one of the greatest honors of my life. I am
looking forward to learning and engaging with you all at this incredible
Annual Conference.
I had the tremendous privilege of visiting all of UPCEA’s Regions this year. I am grateful
to have personally met so many of you, and for the myriad ways that we worked
together to elevate our profession. Many of you heard parts of my story this year,
and I thank you for listening and for hearing with your hearts. I also thank you for
the countless ways that you each see people—people like me—and their unique
pathways, and then build innovative programs to meet them where they are. Thank
you for opening the doors to our institutions for folks for whom doors may be heavier,
more complicated, or seemingly inaccessible.
UPCEA benefits us all in so many ways. It teaches us about our field. It encourages us to
be leaders of the highest knowledge and character. It celebrates you as an individual
for who you are and what you bring to the world, and empowers you to do the same
for others. This association is growing and moving in incredible ways. This year, we
engaged in strategic conversations around volunteer leadership and the future of
our association. We elevated our focus on diversity and inclusion through a task force
creating a framework to guide us into the future. We continued our intentional focus on
alternative credentials and refined our thinking around the future of our students, our
units, and our institutions. We continue our work on defining rubrics for our Hallmarks of
Excellence in Professional, and Continuing Education. We engaged emerging leaders
in new ways and brought together thought leaders at every level. We piloted our first
joint “super” regional conference, which was a tremendous success.
I have never been more proud to be part of this association than I am today. I look
forward to this time together with you, and to seeing what great things come next.
Thank you to the countless volunteer leaders and dedicated staff who strive to make
our experiences as members robust and fulfilling. Thank you to the Annual Conference
Advisory Committee for delivering to us our first sold out conference. Thank you to the
UPCEA Board of Directors, and to my team at the University of Utah, who so patiently
stood by and supported me throughout this year. Wishing all the best to our incoming
President, Nelson Baker of Georgia Tech, who is a tremendous colleague and leader.
May you each find something here in Seattle that will enrich you, your students, your
units, and your institutions now and into the future. May you each do your part to
build an infrastructure of opportunity across the lifespans of your students. As we
grow and change, may we do so together, in connection to one another and to the
communities we serve. May we convene courageous and inclusive conversations and
may we build elevated lives together. All my best to you for an amazing conference,
and for the future that you are shaping.
Sandi Pershing
UPCEA President 2018–2019
University of Utah
4 2019 UPCEA Annual Conference
The UPCEA South
Region Congratulates
NELSON BAKER
of the Georgia Institute of Technology
AD
p. 5
On his election to the presidency
of UPCEA for 2019–2020.
Conference Fast Facts
Conference App Emerging Leaders Specific Events in the Exhibit Hall
Create your own schedule, connect with your Emerging Leaders are mid-level The Exhibit Hall is located in the Grand
fellow attendees, and stay up-to-date with professionals aspiring to more senior Ballroom on the second floor. Hours for
announcements and schedule changes with roles in professional, continuing, the Exhibit Hall are as follows:
the 2019 Annual Conference app. Download and online education. Look out for
Guidebook in the Apple App Store or sessions tagged as ‘Emerging Leaders’
Google Play, or visit guidebook.com/getit. throughout the conference! Wednesday, March 27, 2019
After the app downloads, open it. Then
11:30 AM–12:00 PM
search for and select “2019 UPCEA Annual
UPCEA Network Exhibitor Meet and Greet
Conference—Seattle.”
Lunch Meetings and Exhibitors only! Meet the UPCEA staff
Sponsored by: and fellow exhibitors. Use this time to
Awards Presentations get acquainted with the space, ask
UPCEA Network Lunch Meetings and questions, and network.
WiFi Awards Presentations will be held on
Get online at the conference with free 3:00–3:30 PM
Thursday, March 28 at 12:15 PM. Be sure
wireless internet in all meeting and session Grand Opening of Exhibit Hall +
to attend your Network’s event and
rooms, as well as the Exhibit Hall. Networking Break
to honor your colleagues who have
been selected to receive awards for Meet & Greet with Eric Liu
Network: Sheraton-Seattle-Meeting-Room
Password: UPCEA2019 outstanding accomplishments in the
3:00–6:30 PM
Networks’ areas of practice. Exhibit Hall Open
Social Media 5:00 PM
Continue the conversation online with UPCEA Regional
Opening Reception
fellow attendees and speakers during Business Meetings
and between sessions. Use #UPCEA2019 Regional Business Meetings will be
on Twitter to stay in touch!! held on Friday, March 29 at 8:30 AM. Be Thursday, March 28, 2019
sure to grab breakfast starting at 8:00
8:30 AM–5:30 PM
Registration AM before heading into your Region’s
Exhibit Hall Open
The UPCEA Conference Registration business meeting. Take advantage of this
Desk, sponsored by MindMax, is located opportunity to meet other professional,
8:30 AM
in the Grand Foyer on the second floor. continuing, and online education
Breakfast
The Registration Desk is open at the professionals from your geographic area.
following times: 10:30–11:00 AM
Session Evaluations Networking Break with Exhibitors
Wednesday, March 27
from 7:30 AM–5:30 PM Your feedback is important to us! 2:45–3:15 PM
On-site, you can use the conference app Networking Break with Exhibitors
Thursday, March 28
via Guidebook to give session feedback.
from 7:30 AM–5:30 PM
After the conference, attendees can
Friday, March 29 expect an email containing a link to a Friday, March 29, 2019
from 8:00–11:15 AM survey which will invite overall conference
feedback as well as any additional 8:00–11:15 AM
Exhibit Hall Open
First-Time Attendees comments about sessions.
If this is your first Annual Conference, don’t 8:00 AM
miss the chance to network with other Charging Stations Breakfast
first-time attendees and meet UPCEA Recharge your devices in the
volunteer leaders at the Newcomers’ 9:30–10:00 AM
Metropolitan Ballroom foyer at our
Welcome on Wednesday, March 27 at Networking Break with Exhibitors
complimentary charging stations.
12:45 PM in the Cirrus Ballroom. Also be
sure to visit the UPCEA Booth (211) in the Sponsored by:
UPCEA is not liable and accepts no
Exhibit Hall during the opening reception
responsibility for any accidents, injuries,
and networking breaks to learn from or losses pursuant to imbibing alcoholic
current Network and Region Leaders how beverages or for any other reason on or
you can get involved with UPCEA! off premises at the Annual Conference.
6 2019 UPCEA Annual Conference
Thank You, Sponsors!
Institutional Sponsors
Thank you for helping
to make this year’s Annual
Conference possible!
Corporate Sponsors
UPCEA Strategic Alliance
and Media Partner
Onsite Program 7
Letter from Incoming UPCEA President
As the incoming president of UPCEA, I am honored to serve you and
humbled to follow in the footsteps of peers who have made notable
contributions to our field. For 104 years, UPCEA has engaged professional
and continuing educators across North America, and beyond, to
advance our common mission and bring transformational education to
lifelong learners. As a member of UPCEA since 2004, I am proud to belong
to this network of committed professionals, and I’m deeply grateful for the
opportunities I’ve had to learn, collaborate, and grow.
In these ever-changing times, we must be agile and innovative to be able to meet
the needs of our learners, institutions, and communities. As the demand for learning
continues to grow along our lifetime, both in careers and society, and the number
of traditional college students declines, higher education faces new challenges.
Having served these learners for decades, our units are on the forefront of this evolving
landscape. With significant experience and our passion for lifetime education, we are
ideally poised to take the lead in shaping the future of higher education.
As we navigate change and guide our institutions to this new era of learning, UPCEA
is an essential resource to us. As members of this collective, we will have the most
success when we share our knowledge and align our passions to pursue common
goals. It is also essential for us to engage across our campuses and articulate the
needs of the learners we know so well, obtaining the expertise of our faculties in
the engagement of new learning. We have an incredible opportunity to define the
university of the future.
I look forward to this conference—and to the year ahead—as we confront the
challenges in our field and explore ways to turn them into opportunities. I encourage
you to make the most of your time at this important event. Share your knowledge with
colleagues, expand your network, take home new information for your teams, and
enjoy the camaraderie!
Most of all, thank you for your dedication to UPCEA, for sharing your expertise with so
many others, and for your passion to continue a lifetime of learning. Together we can
build the future of professional and continuing education.
Nelson C. Baker, Ph.D.
UPCEA President 2019–2020
Dean, Professional Education
Georgia Institute of Technology
8 2019 UPCEA Annual ConferenceLeadership Meetings Schedule
Tuesday, March 26, 2019 Wednesday, March 27, 2019 Friday, March 29, 2019
12:00 PM–4:30 PM 10:45 AM–12:00 PM 8:30 AM–9:30 AM
2018–19 and 2019–20 UPCEA Boards 2018–19 and 2019–20 Network Leadership Corporate Advisory Council Meeting
of Directors Meet Team and Regional Council Meetings (by invitation)
Location: Diamond • Business & Operations Network Location: Boren
Leadership Meeting
4:45 PM–5:45 PM Location: Virginia
2019 and 2020 Annual Conference
• Community and Economic Engagement
Advisory Committees Meet
Network Leadership Meeting
Location: Boren
Location: University
6:00 PM–7:30 PM • International Network
UPCEA Volunteer Leadership and Leadership Meeting
Institutional Representative Reception Location: Seneca
Location: Cirrus • Marketing, Enrollment, & Student
(by invitation) Services Network Leadership Meeting
• 2018–19 and 2019–20 Location: Columbia
Boards of Directors • Online Administration Network
• 2018–19 and 2019–20 Leadership Meeting
Regional Councils Location: Jefferson
• 2018–19 and 2019–20 Network • Program Planning and Implementation
Leadership Teams Network Leadership Meeting
• 2019 and 2020 Annual Conference Location: Jefferson
Advisory Committees • Central Region Council Meeting
• Association Awards Committee Location: Issaquah
• Frandson Award Committee • Mid-Atlantic Region Council Meeting
• Diversity and Inclusiveness Committee Location: Greenwood
• Unbound Editorial Board • New England Region Council Meeting
Location: Kirkland
• Marketing and Enrollment Management
Seminar Planning Committee • South Region Council Meeting
Location: Leschi
• National Council for Online Education
Advisory Council • West Region Council Meeting
Location: Issaquah
• eDesign Collaborative Advisory Council
• Corporate Advisory Council 10:45 AM–12:00 PM
• Policy Committee National Council for Online Education
• Institutional Representatives Advisory Board Meeting
Location: Medina
• Past Presidents
• Honored Guests 12:00 PM–1:00 PM
Sponsored by: 2018–19 and 2019–20 Regional
Cabinets (Current + Incoming Regional
Board Representatives) Meet
Location: Diamond A
12:00 PM–1:00 PM
2018–19 and 2019–20 Network Senates
(Current + Incoming Network Chairs) Meet
Location: Diamond B
Onsite Program 9Conference Schedule
Tracks Tuesday, March 26, 2019 Wednesday, March 27, 2019
12:00 PM–4:30 PM 7:30 AM–5:30 PM
Business & Operations
2018–19 and 2019–20 UPCEA Boards Registration Desk Open
Community and of Directors Meet Location: Grand Foyer
Economic Engagement Location: Diamond
8:00 AM–10:30 AM
Digital Strategy and 4:45 PM–5:45 PM Pre-Con: Emerging Leaders:
Innovation—NEW! 2019 and 2020 Annual Conference Leveraging Strengths for Leadership
Advisory Committees Meet Excellence in Professional, Continuing,
International
Location: Boren and Online Education (pre-conference;
separate registration required)
Marketing, Enrollment, 6:00 PM–7:30 PM Location: Cedar
and Student Services
UPCEA Volunteer Leadership and Emerging Leaders
Institutional Representative Reception
Online Administration
Location: Cirrus
Program Planning (by invitation) With three immediately actionable
& Implementation • 2018–19 and 2019–20 Boards of Directors insights in mind, this interactive workshop
• 2018–19 and 2019–20 Regional Councils will examine leadership behaviors within
• 2018–19 and 2019–20 Network the context of professional, continuing,
Leadership Teams and online higher education. First, to
identify and leverage personal leadership
• 2019 and 2020 Annual Conference
strengths, you’ll complete and discuss
Levels Advisory Committees
the Clifton StrengthsFinder assessment.
• Association Awards Committee Second, to identify the unique strengths
Foundational • Frandson Award Committee and challenges of your organization,
• Diversity and Inclusiveness Committee you’ll review Excellence in Higher
Applied • Unbound Editorial Board Education—a model for organizational
• Marketing and Enrollment Management assessment and improvement. Finally,
Strategic Seminar Planning Committee you’ll identify opportunities to apply your
personal leadership strengths to address
• National Council for Online Education
the needs of your organization.
Advisory Council
• Ralph Gigliotti, Rutgers,
• eDesign Collaborative Advisory Council
The State University of New Jersey
• Corporate Advisory Council
• Policy Committee 8:00 AM–10:30 AM
• Institutional Representatives UPCEA 2019 Online Leadership
• Past Presidents Roundtable (pre-conference; separate
registration required)
• Honored Guests
Location: Ravenna
Sponsored by:
Whether you are launching a new online
initiative or leading a well-established
online enterprise, a key component of your
work is advocacy and embracing work that
can create lasting and meaningful change
at your institution. These change initiatives
might involve reminding institutional leaders
of the importance of a strategy for online/
distance learning, securing commitments
for action, and emphasizing the important
role online learning has in innovative
teaching and learning practices, among
others. During the Roundtable Convening,
10 2019 UPCEA Annual Conference continues on next pageTUESDAY WEDNESDAY THURSDAY FRIDAY
continued from page 10 12:00 PM–1:00 PM 3:45 PM–4:45 PM
2018–19 and 2019–20 Regional Cabinets CONCURRENT SESSION I
peers will lead business case exercises
(Current + Incoming Regional Balancing Work, Life, and a
and explore approaches institutions have
Board Representatives) Terminal Degree
used to develop and execute effective
Location: Diamond A Location: Jefferson
strategies for distance/online education
success. Roundtable facilitators will Emerging Leaders
12:00 PM–1:00 PM
share an organizational change formula 2018–19 and 2019–20 Network Senates
in collaborative problem-solving to (Current + Incoming Network Chairs)
identify options and tactics to achieve Location: Diamond B This interactive discussion will provide
institutional change and advocate for you with insights on how to balance
online learning enterprises. 12:45 PM–1:15 PM the demands of a 40+ hour/week job,
• Moderator: Kim Siegenthaler, Newcomer’s Welcome family/personal life, and the pursuit of a
University of Missouri Location: Cirrus Ballroom terminal degree. Whether contemplating
the journey or already under way, this
10:45 AM–12:00 PM 1:30 PM–3:00 PM session will help you see it to completion
2018–19 and 2019–20 Network Leadership Opening General Session and avoid becoming ABD.
Team and Regional Council Meetings Location: Metropolitan Ballroom • Kelly Newell, Washington State University
• Central Region Council Meeting • 1:30–1:35 PM: Welcome Remarks from • Jon Matsuda, University of Hawaii
Location: Issaquah 2019 UPCEA Annual Conference Chair,
• Janice Sitzes, North Carolina
• Mid-Atlantic Region Council Meeting Rovy Branon
State University
Location: Greenwood • 1:35–1:45 PM: Indigenous Peoples’
• Donna SanMiguel, California State
• New England Region Council Meeting Welcome, Muckleshoot Tribe
University San Marcos
Location: Kirkland • 1:45–1:50 PM: Presentation of the Julius M.
• Kate White, California State
• South Region Council Meeting Nolte Award for Extraordinary Leadership
University East Bay
Location: Leschi • 1:50–1:55 PM: Presentation of the
• Christina Trombley, Drake University
• West Region Council Meeting UPCEA Leadership in Diversity Award
• Dee Masiello, Boston College
Location: Issaquah • 1:55–2:00 PM: Remarks from UPCEA
CEO, Bob Hansen • Sarah Dysart, University of Michigan
• Business & Operations Network
• 2:00–3:00 PM: General Session • Karen Bull, Syracuse University
Council Meeting
Location: Virginia Who is Us: The Future of American Identity • Regina Cash, California State University,
Los Angeles
• Community and Economic Eric Liu, Founder and CEO,
Engagement Network Council Meeting • Moderator: Amy Heitzman, UPCEA
Citizen University
Location: University Eric Liu is the founder and CEO of
• International Network Council Meeting Citizen University and executive
Concurrent Session block continues
Location: Seneca director of the Aspen Institute
on next page
• Marketing, Enrollment, & Student Citizenship and American Identity Program.
Services Network Council Meeting He is the author of several books, including
Location: Columbia “You’re More Powerful Than You Think: A
• Online Administration Network Citizen’s Guide to Making Change Happen,”
Council Meeting “A Chinaman’s Chance,” “The Gardens of
Location: Jefferson Democracy,” and “The Accidental Asian.” Eric
served as a White House speechwriter and
• Program Planning and Implementation
policy adviser for President Bill Clinton. He
Network Council Meeting
is a regular columnist for CNN.com and a
Location: Jefferson
correspondent for TheAtlantic.com.
10:45 AM–12:00 PM
3:00 PM–3:30 PM
National Council for Online Education
Networking Break in Exhibit Hall
Leadership Meeting
Location: Grand Ballroom
Location: Medina
Meet & Greet with Eric Liu
11:30 AM–12:45 PM Break sponsored by
UPCEA Past Presidents’ Lunch
(by invitation)
Location: Boren
Onsite Program 11Conference Schedule
Tracks 3:45–4:45 PM
Creating a Seamless Student Experience:
Humanizing the Online Orientation,
Concurrent Session I continued
Business & Operations Removing Barriers, and Embracing
Best in Show Central: From None to Innovation and Technologies
Community and Known: Fostering and Managing Rapid Location: Issaquah
Economic Engagement Online Growth
Digital Strategy and Location: Cedar
Innovation—NEW! Emerging Leaders Join this interactive discussion about
how two institutions responded to
International changing student expectations to deliver
Starting a centralized online/extended a holistic, data-informed approach to
Marketing, Enrollment, student support. Highlights include a
learning unit requires strategies that align
and Student Services bold initiative in which Bama by Distance
with the history, core values, structure,
and climate of individual colleges and Student Services launched a new model
Online Administration
universities. In this presentation, leaders for online student orientation, designed
Program Planning from a large and a mid-size institution will with University’s Innovation Team, placing
& Implementation discuss their recent journeys in building student identity and relationship before
new centralized online units for their functional knowledge of university
campuses. Presenters will highlight major systems. We’ll also examine how Wichita
decision points that impact long-term State University streamlined services to
success, discuss options and potential remove service barriers by expanding
positive and negative outcomes, access to 24-7 support, increasing self-
Levels and bring to light unforeseen catalysts help functionality, and launching proactive
and barriers. enrollment coaching.
Foundational
• Steve VandenAvond, Northern • Jennifer Roth-Burnette, University
Michigan University of Alabama
Applied • Sonya Dunkin, University of Alabama
• Robert Griffiths, Ohio State University
• Moderator: Mark Bernhard, • Megan Welborn, University of Alabama
Strategic University of Southern Indiana; • Mark Porcaro, Wichita State University
Chair-Elect, UPCEA Central Region • Moderator: Jason Smith, Student
Services by Blackboard
Designing for Diverse Audiences:
Leveraging Personas
Location: Redwood
Personas can be used to inform
processes across higher education,
including admissions, marketing,
instruction, and student outreach
by creating learner-centric, tailored
experiences. These products meet the
needs of diverse learners by delivering
authentic, relevant content that speaks
to individual learners’ demographics,
professional situations, and academic
aspirations. Learn how two institutions
leverage personas to influence all
continues on next page
12 2019 UPCEA Annual ConferenceTUESDAY WEDNESDAY THURSDAY FRIDAY
Partnerships between The New Startups: Continuing
continued from page 12
Universities, Companies, Civil Education Units and Online Colleges
aspects of program delivery, including Society and Governments for Location: Aspen
program design, development, and Sustainable Development: Emerging Leaders
student recruitment. Take away Latin-American Experiences
practical tools that you can implement Location: Willow A
at your organization. In this session, three seasoned professionals
• Andrea Schaumann, Rollins College will share their experiences in standing up
• Juan Mavo-Navarro, University of Toronto For more than 20 years, RECLA (Continuing new units that could be called a “startup
• Jen Gordon, University of Toronto Education Network of Latin America and business” within their universities. They will
Europe) has been promoting continuing share challenges and opportunities, and
• Moderator: Inez Bush, Otis College of
education as a driver of sustainable offer insights that will be helpful for others
Art & Design
development in Latin America and Europe. establishing new programs, courses, and
Marketing-at-Scale: Optimizing and In this session, we will share some recent units. This is primarily a question and
Personalizing the Learner’s Journey in experiences on this journey, present answer session with participation from the
the World’s First Degrees-at-Scale concrete examples of how innovative audience sharing challenges and solutions.
Location: Metropolitan Ballroom partnerships with the private sector, civil • James Shaeffer, Old Dominion University
society, and governments have driven
• David Schejbal, Marquette University
impact, and highlight opportunities for
• Nancy Coleman, Wellesley College
other UPCEA members to get involved in
Georgia Tech was the first university in • Moderator: Joel Hauff, University
these programs.
the world to offer online degrees-at-scale of Arizona
that delivered high quality education at • María del Rosario Bozón, RECLA
a disruptive price. But marketing-at-scale • Moderator: Elizabeth Valencia-Borgert, How to Produce and Promote an eBook
came with challenges to personalization St. Cloud State University Location: Ravenna
and opportunities for efficiency. Learn how
Georgia Tech has brought these degrees Increase Enrollment and Reduce
to market through the cornerstones of
Costs: Using Market Data to Evaluate
Academic Programs By now, everyone knows the value of
a rock-solid enrollment marketing plan content in your marketing and enrollment
Location: Willow B
utilizing research, personas, messaging, plan. This session will discuss how to
and a digital-first strategy emphasizing amplify your strategy through producing
personalization. See how empathetic and publishing an eBook. Participants will
strategy and understanding the learner Learn how to use market data, including
learn why they should consider making
point-of-view drives targeting and information on student demand,
an eBook part of their marketing efforts,
segmentation to build awareness and employment, competition, and program
how to plan for success, explore design
drive the messaging and timing of margins, to improve the productivity of your
options, and how to distribute an eBook
interactions through the enrollment funnel. program portfolio and restore growth to
for ultimate impact.
• Chris Walker, Georgia Institute a mature program. Purdue University and
Wiley Education Services will share how • Shannon Hatch, Johnson &
of Technology Wales University
they leveraged insights on student demand
• Mont Rogers, Georgia Institute • Casey Liddle, Thruline Marketing
to grow their MS in Communications
of Technology
program without investing heavily in added • Moderator: Jack Rodenfels, University
• Stephen Fain, Georgia Institute of North Carolina, Chapel Hill
resources. Marquette University and Gray
of Technology
Associates will focus on the process used
• Moderator: Keith Bailey, to make better, faster program decisions 5:00 PM–6:30 PM
University of West Virginia that were supported by the faculty Opening Reception in Exhibit Hall
and administration. Location: Grand Ballroom
• David Capranos, Wiley Education Services
• Bart Collins, Purdue University
• Steve Probst, Gray Associates, Inc.
• Carrianne Hayslett, Marquette University
• Moderator: Jill Klein, American University
Onsite Program 13Conference Schedule
Tracks
Thursday, March 28, 2019 8:00 AM–9:15 AM
Master Class: Past UPCEA Emerging
Business & Operations
7:30 AM–5:30 PM Leader Program Participant Gathering
Registration Desk Open Location: Willow A
Community and
Location: Grand Foyer Emerging Leaders
Economic Engagement
Pre-registration required.
Digital Strategy and 7:30 AM–9:30 AM
Innovation—NEW! For past participants of the 2018 Regional
IR Breakfast Briefing: PCO 2025
Emerging Leader Program, this interactive
Location: Cirrus Ballroom
International workshop will provide an opportunity
to reconsider individual strengths in the
Marketing, Enrollment, context of professional, continuing, and
and Student Services The 2019 UPCEA Institutional Representatives online higher education, as well as an
Briefing, hosted at the Annual Conference, opportunity to continue to examine your
Online Administration provides an opportunity for senior leaders leadership pathway. Please bring your
in professional, continuing, and online CliftonStrengths Top Five.
Program Planning education (PCO) to connect with peers, to
& Implementation • Ralph Gigliotti, Rutgers, The State
discuss together the changing landscape
University of New Jersey
of higher education, and to consider ways
• Moderator: Kris Rabberman, University
in which to craft their own strategies and
of Pennsylvania
leadership pathways. This year’s briefing
will begin with a dynamic, facilitated panel
8:30 AM–9:30 AM
Levels featuring three university presidents, who
Continental Breakfast
will each share their unique perspectives Location: Grand Ballroom
Foundational on organizational and market forces that
are emerging, how they are responding at
Applied their institutions, and how UPCEA members
will lead us into the near-term future (2025!).
Following this plenary format, senior leaders
Strategic will then have the opportunity for smaller,
in-depth conversations at tables with
peers. Finally, time will be preserved for
brief reports from tables.
• Betty Vandenbosch, Purdue Global
• Susan Aldridge, Drexel University
• Ruth Watkins, University of Utah
• Sandi Pershing, University of Utah
• Bob Hansen, UPCEA
• Amy Heitzman, UPCEA
• Moderator: Donna Harris, Founder, 1776
Registration
The UPCEA Conference Registration Desk is located in the Grand Foyer
on the second floor. The Registration Desk is open at the following times:
Wednesday, March 27 Thursday, March 28 Friday, March 29
from 7:30 AM–5:30 PM from 7:30 AM–5:30 PM from 8:00–11:15 AM
14 2019 UPCEA Annual ConferenceTUESDAY WEDNESDAY THURSDAY FRIDAY
Best in Show New England: Practical Challenges and Issues: A Conversation
9:30 AM–10:30 AM
Strategies for Motivating and Retaining Regarding Micro-Credentials
CONCURRENT SESSION II
Post-Traditional Online Learners Location: Cedar
A Tale of Three Institutions: Successes, Location: Issaquah
Challenges, and Pitfalls in Creating Emerging Leaders
and Maintaining Online Courses Alternative Credentials are important to the
Location: Redwood future of understanding cradle-to-career
This session will focus on strategies for opportunities in Professional Education.
designing instruction for the post-traditional Institutions interested in considering the
Three institutions with differing scales, learner that promotes retention and use of micro-credentialing face many
stages of maturity, and needs, have all motivation. Starting from an overview of the challenges and issues. This session will
experienced challenges in online course recent research on retention and motivation be presented from the perspective of
development. However, their experiences strategies specific to this student population, panelists who are dealing with the issues
offer valuable insights into the development we will explore as a group practical and challenges of alternative credentials.
of online courses and learning resources. applications of this research. Participants The panelists will suggest pathways
Academic administrators and design team will be encouraged to share best practices for institutions to consider as they work
members explore some of the similarities in they have developed that support the toward cradle-to-career opportunities.
their successes, challenges, and pitfalls in success of a diverse population of students. • Janet Staker Woemer,
creating and maintaining online courses, • Paul Cochrane, University of University of Wisconsin
including scalability, quality, accessibility. Southern Maine • Linda Kingston, Winona State University
• Ilianna Kwaske, Tulane University • Moderator: Stacy Chiaramonte, • Patricia Cook, University of Arizona
• David Dumonde, Tulane University Worcester Polytechnic Institute;
• Asim Ali, Auburn University
Chair, UPCEA New England Region
• Paul Huckett, Johns Hopkins University • Jacqui Williams,
• Nathan Graham, Johns Bringing the Future University Closer University of Melbourne
Hopkins University to Employers and Learners: The • Moderator: Ray Schroeder,
• Gretchen Jones, University of Maryland Evolving Role of Continuing Education University of Illinois Springfield/UPCEA
University College Location: Willow B
• Beth Mulherrin, University of Maryland
University College Concurrent Session block continues
• Moderator: Carol Gering, University Continuing Education (CE) divisions sit at on next page
of Oregon the hub of a triangle that brings together
students, employers, and the main campus.
But as some main campuses lag in
meeting the needs of the other two groups,
CE divisions have a major role to play in
modernizing the campus and positioning
themselves at the center of university. This
presentation will share insights from leaders
across North America—and examples
from an experienced campus executive—
on how to accomplish this.
• Amrit Ahluwalia, The EvoLLLution
• Maureen MacDonald, University
of Toronto
• Moderator: Josh Herron,
Anderson University
Onsite Program 15Conference Schedule
Tracks 9:30 AM–10:30 AM
Leveraging Technology to Create
Linguistic Bridges in the Online Space
Concurrent Session II continued
Business & Operations Location: Ballard
Community Engagement and
Community and Training in University Continuing and
Economic Engagement Professional Education Schools Isolation, anonymity, and a lack of
Digital Strategy and Location: Aspen personalization are common challenges to
Innovation—NEW! developing successful dynamic distance
learning programs. In addition, the number
International of students taking coursework in a second
Professional and continuing education
units develop programs that complement language continues to grow. By leveraging
Marketing, Enrollment,
and optimize their university’s community technologies and course design strategies,
and Student Services
engagement, training activities, and we create accessible, engaging, and
Online Administration economic development outcomes. personalized online learning spaces.
Examples include Columbia University In examples of two inverse contexts,
Program Planning programs that enhance commitments pedagogical and design approaches
& Implementation in the University’s community benefits are highlighted: non-native English
agreement, New Jersey Institute of speakers enrolled in continuing education
Technology trainings for Newark residents, coursework at the University of Washington
University of Central Missouri service and second language learners of Spanish
training in careers for its community, in an experiential-based online language
St. Cloud State University offerings for program at the University of Florida.
Levels the under/unemployed and the local • Crystal Marull, University of Florida
Foundational community, and Western Washington • Julie Scales, University of Washington
University’s student-led world language • Sandra Janusch, University
training for employees. of Washington
Applied
• George Calderaro, Columbia University • Moderator: Craig Lundsten, Emeritus
• Gail Ruhland, St. Cloud State University
Strategic
• Gale Spak, New Jersey Institute
of Technology
• Andrew Blick, Western
Washington University
• Kirsten Drickey, Western
Washington University
• Moderator: Laurel Hogue, University
of Central Missouri
Social Media
Get online at Continue the conversation online with
fellow attendees and speakers during and between
sessions. Use #UPCEA2019 on Twitter to stay in touch!!
16 2019 UPCEA Annual ConferenceTUESDAY WEDNESDAY THURSDAY FRIDAY
Gen X Moms and Gen Z Daughters: MicroMasters and Other New
11:00 AM–12:00 PM
A Discussion about the Shifts in On-Ramps to Graduate Degrees
CONCURRENT SESSION III
Student Expectations of Higher Location: Metropolitan Ballroom
Education and the Workforce Emerging Leaders Personalizing Support for Northeastern’s
Location: Jefferson
Adult STEM Career Changers
Location: Issaquah
In this cutting-edge session, examine the
Three UPCEA leaders will guide a discussion state of Harvard’s and MIT’s pathways
with their Gen Z daughters, all in high initiatives, MicroMaster’s offerings, and Northeastern University’s Align program
school heading into college, or early in overall growth on edX and other platforms. is giving students from any academic
their college careers, on a variety of issues Through lively discussion, learn about what background the ability to earn a master’s
that are core to the association’s mission. the future of modular, stackable, portable degree in computer science. With plans
For the past several years, as administrators credentialing might mean to the ongoing to graduate 1,000 students annually
and faculty, we have studied the shifting unbundling of higher education. by 2022, learn how Align’s leadership
needs and demands of Millennials as our • Tracy Tan, MIT is employing near-peer mentorship as
students and our workforce. This session • Moderator: Hunt Lambert, an economic, scalable student support
aims to enlighten attendees with first- Harvard University solution to increase student satisfaction
hand insights about the next college- and retention.
going population’s expectations, hopes, Using Culture to Supercharge
• Catherine Gill, Northeastern University
concerns, attitudes about technology, the Continuing Education Unit
credentials, money, and the world of work Location: Willow A
• Jackson Boyar, Mentor Collective
into which they will be entering. Emerging Leaders • Moderator: Katie O’Neal, Southern
• Kelly Otter, Georgetown University Methodist University
• Sandi Pershing, University of Utah Best in Show SUPER: To Partner or
• Moderator: Amy Heitzman, UPCEA How can all levels of staff recognize Not to Partner? How an Institution
and harness the power of culture to Decided to Partner With an OPM
Welcome Online Students: Collaborating move the unit forward? Does your and Then Changed Its Mind
to Build Flexible Orientation Experiences unit intentionally link office culture to Location: Willow A
for Online Learners mission? How does your team respond Emerging Leaders
Location: Ravenna to organizational change? Using Sturt’s
pillars of culture and Tuckman’s stages
of team development to highlight the Auburn University’s most recent
Orientation is a quintessential moment interdependence of content, process, Strategic Plan called for starting
for residential students heading off to and feelings, this interactive session will undergraduate degree completion
college. But what about online learners? help you link your unit’s culture to the programs in select areas. In order to
IU Online is creating flexible, scaffolded mission of your unit or institution and jumpstart its efforts in 2014, Auburn opted
orientation experiences that allow super charge a positive culture! to partner with an OPM. In 2018, Auburn
students to select resources relevant • Nicole Westrick, Temple University ended its partnership. This conversation
to them. Join us for a lively discussion- • Maggie Place, Widener University will allow participants to go through
focused presentation and test drive • Moderator: Jorge Zumaeta, Florida an exercise to determine scenarios
some of our orientation experiences. International University where working with an OPM is advisable
• Mitchell Farmer, Indiana University for an institution, lessons learned in
• Julia Sanders, Indiana University 10:30 AM–11:00 AM establishing a partnership, and key ways
• Robert Smith, Indiana University— Networking Break in Exhibit Hall of transitioning from an OPM relationship
Purdue University Indianapolis Location: Grand Ballroom to in-house management.
• Moderator: Andrea Gross, University • Asim Ali, Auburn University
of Denver • Moderator: Karen Bull,
Syracuse University; Chair, UPCEA
Mid-Atlantic Region
Concurrent Session block continues
on next page
Onsite Program 17Conference Schedule
Tracks 11:00 AM–12:00 PM
Extending University Knowledge
Through Unique Strategic Partnerships:
Concurrent Session III continued
Business & Operations Lessons for Practitioners From Two
Building a Sustainable Business Model Innovative Case Studies
Community and for Online Education Location: Jefferson
Economic Engagement Location: Redwood
Digital Strategy and Emerging Leaders
Innovation—NEW! In this collaborative session between
developers of California State University
International East Bay’s Alameda County MPA and the
This workshop will provide administrators
a hands-on opportunity to engage in the University of Delaware’s Christiana Care
Marketing, Enrollment, Health System PocketMBA, participants will
academic budget planning employed
and Student Services
at the University of Arizona, used to hear about two strategic partnerships that
help units plan for building fully-online extended university expertise in teaching
Online Administration
degree programs. Led by leaders of and research to outside organizations.
Program Planning central administration, the facilitators will Each case study presentation will follow
& Implementation walk participants through the financial parallel themes: context, partners,
planning exercise employed at the objectives, program format, challenges,
university. Participants will leave with digital outcomes, and key lessons that can be
tools they may adapt and use at their replicated by practitioners. This session is
own institutions to engage academic well suited for higher education outreach
departments in the planning process. professionals, executive education
Levels practitioners, and instructional designers,
• Vincent Del Casino, University of Arizona
or anyone interested in evidence of
Foundational • Joel Hauff, University of Arizona
state universities leveraging innovative
• Joshua Steele, University of Arizona educational partnerships.
Applied • Moderator: Mary Niemiec, University • Toni Fogarty, California State
of Nebraska University, East Bay
Strategic Collaborative Teaching and • George Irvine, University of Delaware
Scholarship in Indonesia • Erin Sicuranza, University of Delaware
Location: Ballard • John Stocker, University of Delaware
• Moderator: Laura Jo Swartley, University
of Washington
This is a collaborative presentation by
a joint team from The Chicago School, Going the Distance: Providing Meaningful
USA and Universitas Sanata Dharma, Support for Faculty at Every Level
Indonesia. We will showcase the Location: Willow B
innovative collaboration that has taken
place over the past four years between
the two universities half a world away In this session, we’ll explore approaches two
from each other. Specific strategies used teams take to foster trusting relationships
to engage in continuing education, with faculty to help prepare them to
professional development, scholarly deliver meaningful online experiences
collaboration, and internationalization of for their diverse student populations. We’ll
curriculum will be discussed. discuss the layers of support provided
• Breeda McGrath, The Chicago School to meet faculty where they are and to
of Professional Psychology accommodate for their varying needs,
• Patricia Perez, The Chicago School objectives, availability, and experience.
of Professional Psychology We discuss the importance of trust and
relationship building to empower faculty
• Maria Margaretha Sri Hastuti, Sanata
to innovate and be lifelong learners,
Dharma University
• Moderator: Anneli Adams, University of
California, Davis continues on next page
18 2019 UPCEA Annual ConferenceTUESDAY WEDNESDAY THURSDAY FRIDAY
Higher Education Reimagined Inside Higher Ed, this panel will explore
continued from page 18
Location: Metropolitan Ballroom some of the most promising emerging
much like their own students. We will models of postsecondary education, and
also outline the roles and team structure the impediments they face.
essential to providing this level of support Reinventing higher education has • Nina Huntemann, edX
at scale. become a well-worn trope in the Age • Nelson Baker, Georgia Institute
• Kerry Foley, Harvard University of Disruption, though many higher of Technology
• Karina Lin, Harvard University education leaders have yet to engage • Sharon Leu, U.S. Department
• Allan Guenther, University of Alabama in an authentic assessment of their of Education
• Cheryl Bosarge, University of Alabama campus’ response to disruption. Are • Moderator: Paul Fain, Inside Higher Ed
we really meeting the needs of today’s
• Moderator: Joan Halsey, Washington
learners, who are nothing like the
State University
learners a generation ago? Is our value
proposition reflective of learner needs, or Concurrent Session block continues
merely a product of our legacy business on next page
models? Are we sufficiently responding to
demands—from policymakers, employers,
and the public at large—that reflect the
needs of students and the communities
we serve? Moderated by Paul Fain of
Empower Your Learners.
Stop by Booth 306 to learn how Credly helps UPCEA
members engage learners, build career pathways,
and improve student outcomes.
Credly is a robust network of education institutions and
organizations working together to create opportunities
in the workforce that support lifelong learning.
Onsite Program 19Conference Schedule
Tracks 11:00 AM–12:00 PM Changing Publicness of
Concurrent Session III continued Research Universities
Business & Operations
Community and Research Roundtables
Economic Engagement Location: Cedar Professional, continuing, and online
Digital Strategy and education (PCO) professionals
Research Roundtables are table-based,
Innovation—NEW! engage with the community in order
small-group, guided discussions about
to extend university knowledge for
a specific and timely topic, question, or
International societal benefit. Such engagement
issue facing professional, continuing, or
can best be understood as part of a
online education. Roundtable presenters
Marketing, Enrollment, university’s publicness, or the ongoing
share their experiences and ideas and
and Student Services synthesis of a university’s belief in the
then promote the sharing of thoughts,
value of public engagement and the
Online Administration solutions, and questions among table’s
frequency and extent of such public
attendees. This session will host a series of
engagement. This research roundtable
Program Planning synchronous conversations:
posits a dynamic understanding of
& Implementation • Moderator: Emily Lewis, Indiana
research university publicness over
Wesleyan University
time in order to understand how
Best Online Practices that publicness has changed in the past,
Correlate with Achievement in an how it could change in the future, and
Undergraduate STEM Course how such change will affect the public
Levels engagement of PCO units.
• George Irvine, University of Delaware
Foundational
Given the rapid growth in institutions
Faculty Perceptions of Institutional
providing online degree programs, Change From Online Education
Applied
establishing a strong foundation and
research base about how the design and
Strategic implementation of online courses affects
student achievement is critical, in order for Drawing on the presenter’s dissertation
online education to get rid of the negative research, this session will describe the
reputation that it sometimes carries. As a ways that faculty members perceive
step toward this goal, our purpose was online education to be changing
to present how we design a STEM course their universities and discuss relevant
and to investigate how much our design approaches to change management
contributed to student achievement. that fit this research.
• Emma Brady, University of Florida • Bryan Blakeley, Boston College
Charging Stations
Recharge your devices in the Metropolitan Ballroom
foyer at our complimentary charging stations.
Sponsored by EAB
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