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TOWERING ACHIEVEMENTS - A MERALCO PUBLICATION I SEPTEMBER 2019 - Amazon AWS
A M E R A LCO P U B L I C AT I O N   I   SEPTEMBER 2019

FREDERICK GO                                                                     MARIO PAGUIO
PRESIDENT and CEO                                                                PRESIDENT and GM
ROBINSONS LAND CORP.                                                             LANDEV CORP.

            TOWERING
            ACHIEVEMENTS
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                                 MESSAGES

                                 CHANGE IS IN THE AIR
                                     Systems and institutions endure, but         focusing on sustainability to chart the future
                                 not because they are strong, states former       of their businesses, and of the country.
                                 trader and risk analyst Nassim Nicholas             RLC’s master-planned crown jewel
                                 Taleb in his book, Antifragile: Things           development on the borders of Pasig and
                                 That Gain From Disorder. “Antifragile”           Quezon City, Bridgetowne, is envisioned
                                 institutions gain strength from repeated         as a live-play-work community, where
                                 stress, disruption, and upheaval.                everything is within easy reach for its
                                     As a 116-year-old business, Meralco          residents and nearby communities.
                                 has certainly weathered every kind of               Landev, meanwhile, is securing LEED
                                 disruption. War. Economic downturns.             (Leadership in Energy and Environmental
VICTOR S. GENUINO                Political upheavals. Social changes.             Design) certification for all the buildings
FIRST VICE PRESIDENT AND HEAD,   Technological revolutions.                       and schools under the YGC Group, future-
CUSTOMER RETAIL SERVICES AND         Through all that, we not only survive,       proofing them through energy efficiency.
CORPORATE COMMUNICATIONS         but grow stronger. We adapt to change               Many companies are heading for
                                 through a sustained effort at innovation         sustainability, as with the airline Cebu
                                 amid constant shifts in technology.              Pacific, global air conditioner manufacturer
                                     Above all, we always make sure we            Daikin, and start-up The Bamboo Co. All
                                 create value and remain relevant to our          are taking bold steps toward protecting the
                                 customers.                                       world in which we live.
                                     We are evolving from distributing               Our new President and CEO, Atty. Ray
                                 reliable, competitively-priced electricity to    C. Espinosa, plans to push Meralco even
                                 venturing into power generation, renewable       further in the realm of sustainable energy,
                                 energy, and beyond-the-meter services, to        and expand our boundaries in the quest for
                                 ensure we are responsive to our customers’       innovation. His vision for Meralco will be
                                 needs.                                           divulged further in the coming online issues
                                     Even the magazine you hold is already a      of Power Club.
                                 relic. After a glorious, seven-year run, Power      As I take on the role of First Vice
                                 Club says farewell to print, to be henceforth    President and Head of Customer Retail
                                 published purely in digital format.              Services and Corporate Communications,
                                     In this last print issue of Power Club, we   I am eager to take on the challenges the
                                 celebrate sustainability as a value, and as a    energy industry and this new leadership will
                                 viable business model.                           bring.
                                     Two of the 8th Meralco Luminary                 Change is always inevitable, but with it
                                 Awardees—Robinsons Land Corp. (RLC)              comes an opportunity for growth and hope
                                 and Landev Corp.—are honored for                 for a brighter tomorrow.
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                                                   INSIDE                                                    A M E R A LCO P U B L I C AT I O N   I   SEPTEMBER 2019

A MERALCO PUBLICATION                              The 8th Corporate Luminaries awardees
VOLUME 9 ISSUE 1                                   are represented on our cover by Frederick
PUBLISHER: SUMMIT MEDIA                            Go, President and Chief Executive Officer,
                                                   Robinsons Land Corp., and Mario Paguio,
A joint project with Meralco’s Corporate
                                                   President and General Manager, Landev Corp.
Business Group, Marketing, Customer
Solutions and Product Management

Summit Media Editorial Team
                                                Photography by Toto Labrador
EDNA T. BELLEZA Publisher
                                                Grooming by Arlene Adto
ESTRELLITA FAUSTINO
Editor-in-Chief
DONDI LIMGENCO Creative Director/                                                                04 POWER IDEAS
Associate Editor
                                                                                                 WHEN RENEWABLES UPHOLD
JANE KRISTINE CRUZ and
RAYNAND OLARTE Art Directors                                                                     SUSTAINABILITY
ESMI BARRERA Copy Editor                                                                         The International Rice Research Institute
LIO MANGUBAT Project Manager                                                                     taps green energy for the thirsty crop
GEM EVANGELISTA Production Artist
BUBBLES SALVADOR Editorial Manager
                                                                                                 06 ANALYSIS
Contributors                                                                                     KEEPING THE GOLDEN GOOSE GOING
Arlene Adto, Vincent Coscolluela, Mike                                                           A push for conservation ensures a steady
Dee, Ed Geronia Jr., Peter Imbong,                                                               stream of arrivals for the tourism sector
Toto Labrador, Cris Laraño, Pauline
Macaraeg, Babe Pañares, Jun Pinzon,
Edwin P. Sallan, Zen Schwartz,
                                                                                                 10 INDUSTRY TRENDS
Fennie Tan, Coni Tejada, Vicky Vizcarra                                                          MAKING IT GREEN
                                                                                                 Companies transition to a sustainable
Meralco Editorial Advisers                                                                       version of business-as-usual
CORPORATE BUSINESS GROUP
Ma. Cecilia M. Domingo                        14
Myricris A. Gonzalo
                                                                                                 20 LUMINARY PROFILE
Regine C. Pamintuan                                           EVENTS                             GROWING IN GREENER PASTURES
                                                       BRILLIANT BUSINESSES                      Carefully balancing consumer needs with
MARKETING                                     The best and the brightest companies share         environmental concerns drives Landev Corp.
Jose Antonio T. Valdez                        the spotlight at the 8th Luminaries Awards
Edeliza T. Lim
Nina V. Posadas
                                                                                                 24 LUMINARY PROFILE
Quinnie G. Blanco                                                                                FINDING A NEW ROLE
Precious K. Almendras                                                                            FOR THE SHOPPING MALL
Francesca Ma. Isabella P. Picache                                                                Robinsons Land makes retail spaces
                                                                                                 more meaningful to its customers
To learn more about Power Club,
contact the Meralco Corporate
Partners at:                                                                                     28 COMPANY PROFILE
                                                                                                 PROGRESS IN THE PIPELINE
Meralco, Ortigas Avenue,                                                                         Maynilad meets the challenge to supply
Pasig City                                                                                       water to an ever-growing population
Tel: (02)16210
corporatepartners@meralco.com.ph              30
www.meralco.com.ph/corporatepartners                                                             30 SPECIAL FEATURE
                                                                                                 BRINGING LIGHT TO AN ISLAND
                                                                                                 1O KMS OUT INTO THE OCEAN
                                                                                                 The first full microgrid in Meralco's franchise area
MERALCO POWER CLUB                                                                               brings electricity—and hope
IS NOW ONLINE!
For the latest in innovative enterprise                                                          31 ONE MERALCO FOUNDATION
partnerships and developments in the energy
industry, visit us at www.powerclub.com.ph                                                       DIVING INTO SOLAR
                                                                                                 Residents of Isla Verde trade noisy
                                                                                                 diesel-generator sets for sustainable solar panels
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                                                     POWER IDEAS

                                                     WHEN RENEWABLES
                                                         UPHOLD
                                                      SUSTAINABILITY       The International Rice Research Institute harvests solar energy
                                                                                     as it goes green for the thirsty crop
                                                                                                             BY PAULINE MACARAEG

                                                        I
                                                                  t’s hard to imagine the Philippines       The available rice per capita in the
                                                                  without rice.                         Philippines steadily dropped from 2012 to
                                                                      In 2017, each Filipino            2016. It didn’t increase until 2017, and only to
                                                     consumed an average of 118 kilos of rice,          a level below that of 2012.
                                                     reports the Philippine Statistics Authority.
                                                     That’s almost 10 kilos of rice per month.          HEALTHIER PLANET, MORE FOOD
                                                         According to the International Rice                 To meet projected global demand
                                                     Research Institute (IRRI), the world’s premier     over the coming quarter century, IRRI is
                                                     rice research organization, this grain, the        promoting the Sustainable Rice Platform
PHOTOGRAPHY BY JUN PINZON, GROOMING BY ARLENE ADTO

                                                     staple food of over 3.5 billion people,            to encourage one million farmers to adopt
                                                     accounts for 20 percent of the global daily        sustainable rice farming practices by 2021.
                                                     dietary energy, and provides livelihood and             One of IRRI’s solutions to the problem of
                                                     employment for over one billion households.        inadequate rice supply is educating farmers.
                                                         Unfortunately, rice farmers in Southeast       It’s a program that calls for active, sustained,
                                                     Asia are particularly vulnerable to climate-       and multisectoral involvement to help
                                                     change conditions such as rising sea               farmers produce better crops and nurture a
                                                     levels, flooding, increased salinity, hotter       healthier environment.                                “Meralco strongly supports renewables
                                                     temperatures, and drought. Global warming               The research organization also seeks to       as a responsible member of the global
                                                     brings more intense rains and super                ensure its own internal practices align with the   community,” declares Victor S. Genuino,
                                                     typhoons.                                          environmental stand it advocates for farmers,      Spectrum president and chief executive
                                                         IRRI predicts rice production must             and this is where Spectrum comes in.               officer, and Meralco's first vice president
                                                     increase by 25 percent over the next 25                 Spectrum, a subsidiary of the Manila          and head of Customer Retail Services and
                                                     years to keep up with growing demand, but          Electric Co. (Meralco), focuses on                 Corporate Communications. “Renewable
                                                     producers already have difficulties meeting        renewable-energy solutions for both business       energy is a disruption that we fully embrace.”
                                                     current needs.                                     and residential customers across the country.      He acknowledges Meralco’s responsibility
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as a corporate citizen to preserve the
environment while improving food
production.

WALKING THE WALK
    In April 2018, Spectrum launched an
810-kilowatt-peak solar photovoltaic (PV)
system for five buildings in the IRRI campus
in Los Baños, Laguna. The system first went
online on October 20, 2017, six months prior
to the inauguration.
    One of the buildings powered by the
solar PV system is the Lloyd T. Evans                      'WE NEED
Plant Growth Facility, where IRRI conducts                 A CONTINUOUS
environment and climate simulation research.
    Also within the IRRI campus is the                     SUPPLY OF POWER
International Rice Genebank, the biggest                   FOR THE GENEBANK
collection of rice genetic diversity on the
planet. It stores over 130,000 different
                                                           TO MAINTAIN
rice accessions from around the world,                     THE TEMPERATURES
at controlled temperatures as low as -20                   SUITABLE FOR
degrees Celsius.
    “We need a continuous supply of                        THESE SAMPLES.'
power for the Genebank to maintain the
temperatures suitable for these samples,”                  MICK BARTLETT
                                                           DIRECTOR FOR OPERATIONS
says Mick Bartlett, IRRI’s director of                     IRRI
operations. “This keeps rice seeds viable for
decades, preserving genetic diversity for
the development of new and improved rice
varieties."                                     fertilizers and pesticides to crops. This                  leading champion for sustainable rice
    The PV system also allows the institution   reduces time and labor, while limiting human               production walks the talk, as Bartlett puts it:
to cost-effectively run the computers and       exposure to chemicals.                                     “We aim to be green by doing our part to
lab equipment necessary for research and            Successful implementation of these                     reduce the pressure on natural resources,
testing.                                        sustainable initiatives will be tested at other            in the Philippines, and elsewhere across
                                                IRRI facilities in Southeast Asia, South Asia,             the world."
SHARING THE BEST                                and Africa.
   IRRI achieved energy savings of 1.3              “The sustainable system grown through
million kilowatt-hours as of March 2019.        our partnership with Meralco and Spectrum,”                           Each Filipino
This is equivalent to powering 9,360            stresses Bartlett, “is something we should                          consumes almost
computers for one year.                         replicate wherever we operate globally.”
   “Energy was always one of our top                On a broader scale, the move towards                            10 KILOS OF
spends,” notes Hiram Gomez, senior              renewable energy illustrates how the world’s                          RICE PER
manager of IRRI's Supply Chain Services.                                                                              MONTH
“Meralco’s PV system lets us save power
                                                 (Available rice per capita in the Philippines)
while elevating our green credentials.”
                                                                    120
   Robert Pereja, Spectrum's Commercial                                   118.87                                                                118.25
                                                                    118
Operations Head explains: "The PV system                                            115.63
                                                                    116
we installed provides about 10 percent of                                                         114.35
                                                                    114
                                                in kilograms/year

IRRI's energy requirements. From October                            112                                          111.62
2017 to July 2018, it provided about                                110
                                                                                                                                107.83
P800,000 in energy savings."                                        108
   Spectrum and IRRI went on to phase                               106
                                                                    104
two of the partnership: the setting up of a
                                                                    102
solar-powered drone station. The airborne                                 2012       2013         2014            2015           2016           2017
drones replace manual spraying in delivering
                                                Source: Philippine Statistics Authority
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ANALYSIS

                                           KE E P I NG THE

     GOLDEN GOOSE
        GOING       To remain a leading source of growth and development,
                                  tourism must be sustainable
                                                       BY BABE PAÑARES

  B
              oracay is—some would say, was—         The numbers overwhelm the
              the crown jewel of Philippine      imagination, the island’s ecology, and
              tourism.                           the local infrastructure. A government          Sustainable tourism
            The pristine island, “discovered”
in the 1970s by a foreign film crew, became
                                                 audit showed buildings violating local
                                                 ordinances and building codes; for one, raw      meets the needs of
the backpacker set’s favorite “secret” beach     sewage was being dumped by commercial          the present generation
getaway in the ’80s. Its fame grew, and so
did the numbers.
                                                 establishments into Bulabog Beach, an
                                                 area popular for water sports activities.      without compromising
    Conde Nast magazine named Boracay            Authorities also found resorts violating the        the needs of
“Top Island of the Year” in 2017, when visitor
arrivals hit an astounding 2 million, and
                                                 no-build zone on the main white beach, and
                                                 hotels which had no business permits or          future generations.
receipts reached P56 billion. All on an          lacked environmental clearance certificates.
island which the Department of                       Closed for six moths beginning April
Environment and Natural Resources                26, 2018 after President Rodrigo Duterte
now says can only support 19,125 tourists        described it as a “cesspool,” the resort
at any given time.                               island famous the world over for its creamy
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                                                                                                                                                                                   'A friendly
                                                                                                                                                                                   local population
                                                                                                                                                                                   is critical
                                                                                                                                                                                   to the success
                                                                                                                                                                                   of any tourist
                                                                                                                                                                                   destination.'
                                                                                                                                                                                   RANDI ALAMPAY
                                                                                                                                                                                   ASSOCIATE PROFESSOR
                                                                                                                                                                                   UNIVERSITY OF THE PHILIPPINES -
                                                                                                                                                                                   ASIAN INSTITUTE OF TOURISM

                                                                                                                                                                                   meets the needs of the present generation
                                                                                                                                                                                   without compromising the needs of future
                                                                                                                                                                                   generations.
                                                                                                                                                                                       “It’s not something you can achieve
                                                                                                                                                                                   through an ordinance,” Alampay clarifies.
                                                                                                                                                                                   “It’s not enough to keep your own space
                                                                                                                                                                                   green. You have to go beyond your
                                                                                                                                                                                   property and be engaged in ensuring that
                                                                                                                                                                                   the entire destination is sustainable.”
                                                                                                                                                                                       One way to encourage this is to establish
                                                                                                                                                                                   sustainability standards and give public
                                                                                                                                                                                   recognition to businesses that achieve
                                                                                                                                                                                   or even surpass them. His example is the
                                                                                white sand beaches was cleaned up and            will sustain the ‘more fun’ experience for        Anahaw Philippine Sustainable Tourism
                                                                                rehabilitated, with vital infrastructure         future generations.”                              Certification.
                                                                                projects such as sewage treatment                    The current generation certainly finds            In cooperation with the European
                                                                                plants and roads now in various stages of        much to enjoy here. In 2018, some 7.1 million     Union, the DoT implements this national
                                                                                completion.                                      foreign tourists arrived in the Philippines, an   certification scheme and awards it annually
                                                                                    Boracay threw its doors open to the          all-time record high despite Boracay’s six-       to hotels and resorts that reduce the carbon
                                                                                public again on October 26, 2018, with new       month closure. Domestic tourism is likewise       impact of tourism activities and contribute
                                                                                regulations to limit visitor numbers and         robust: 110 million domestic tourists are well    to sustainable and inclusive development.
                                                                                restrict some guest activities. It remains to    above the 89.2 million targeted for 2022.         The first awards ceremony was held in
                                                                                be seen whether the reforms will enable the          This yields more receipts for the tourism     August 2018.
                                                                                island to hold on to its top spot as a tourist   industry, and a greater contribution to               The awardees must be advocates
                                                                                haven. Its rise and stumble is a cautionary      economic growth. It also underscores an           of environmental policy administration
                                                                                tale for other tourist destinations, and a       urgent need to institutionalize sustainable       and management; electricity and energy
                                                                                warning of the dangers posed by reckless,        tourism policies and practices.                   savings; sound water use; low-impact
                                                                                unsustainable development.                                                                         building infrastructure and surroundings;
                                                                                                                                 GREENER STANDARDS                                 proper waste disposal, correct waste-water
                                                                                POSITIVE DIRECTIONS                                  “What are we trying to sustain?” asks         treatment and management; minimal
                                                                                    In January, the Department of Tourism        Randi Alampay, associate professor of the         use of chemicals, detergents, and fuel;
                                                                                (DoT) revealed a new thrust to promote           University of the Philippines-Asian Institute     environmental protection; and cultural
                                                                                the Philippines as a “premiere, sustainable      of Tourism. “We want to retain the physical       preservation.
                                                                                tourism destination,” one that is still “more    features of the destination. We want to               Anahaw Philippine certification has five
                                                                                fun,” but more responsible, too.                 protect the culture and improve the quality       categories, and the fifth ranks highest. Of
                                                                                    “The concept of fun is now redefined         of life of the host community. We want to         27 awardees last year, three establishments
                                                                                to include responsibility in taking care of      maintain the quality of visitor experience,”      received Level 4 certification: Daluyon
                                                                                our tourist destinations,” declares Tourism      he says.                                          Beach and Mountain Resort, both in
                                                                                Secretary Bernadette Romulo-Puyat. “This             Sustainable tourism, he summarizes,           Puerto Princesa, Palawan; Amarela Resort
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in Panglao, Bohol; and Sangat Island Dive       marketing purposes; it makes good business        ALI subsidiary. She knows the concept of
Resort in Coron, Palawan.                       sense.”                                           sustainability can be carelessly reduced to a
                                                   She adds this shift is driven by a             buzzword.
FOR ALL, NOT JUST THE SMALL                     company where sustainability is integrated           “We started with a really simple vision
    It is a common misconception that           into the culture. “When it was time to            statement—man, nature and harmony,”
sustainability only applies to small-scale      scale up with Lio,” she says, “it was organic,    she recalls. “We ran two island resorts,
endeavors.                                      because we are part of a bigger company           Miniloc and Lagen. The catchphrase was
    “Lio Tourism Estate is an interesting       with many allies internally to support us.”       ‘ecotourism.’"
model, because they are scaling up,”               Meanwhile, there is a vital role to               Yet any business that depends on the
Alampay notes. “It is proof that big            be played by the Manila Electric Co.              beauty of nature cannot afford to cut
businesses can and, more importantly,           (Meralco), which is in the early stages of        corners. It was serendipity, she admits, when
should strive to be ecological.”                  an extensive project for Lio. It will involve   “Ayala came in, and sustainability became
    Owned by Ayala Land Inc.                               the installation of a microgrid: a     our thrust,” given the costs associated
(ALI), Lio Tourism Estate                                       set-up with generators, solar     with operating sustainably. LTE had nearly
(LTE) operates four hotels                                         photovoltaic panels, and a     400,000 guests from January to April 2019
designed to blend in                     Beach resorts              battery storage system.       alone, and it needed to ensure it could offer
with the environment.                 must contribute to                 A proposal for the       a pristine environment for everyone.
These are El Nido                     their community's               solar PV panels and            “You can’t hide the impact of your
Cove, Balai Adlao, and                development and                 the storage battery         operations on an island for long,” Laririt
Hotel Covo, each with               actively promote low-             system was put forward      emphasizes. “Waste in whatever form will
20 rooms; Casa Kalaw                carbon tourism to be              by Spectrum, a wholly       manifest itself, and it will not clean itself
with 42 rooms; the 153-               Anahaw-certified.             owned, renewable-
room Seda Lio; and soon                                            energy subsidiary of
to open, Huni with 50 rooms,                                   Meralco. The electrical
all built so no structure juts out of                     distribution will be handled by
the coconut tree-line.                          MSERV, a Meralco subsidiary specializing in
    “Sustainable tourism must become            beyond-the-meter energy services.
more mainstream,” asserts Mariglo Laririt,
director of environment and sustainability      BEYOND BUZZWORDS
of the Ten Knots Group of Companies                Twenty-four years ago, Laririt
that operates LTE in El Nido, Palawan. “It      was a resort biologist with Ten Knots
is something worth doing, and not just for      Development Corp. before it became an
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                                                                                                                                                   'Sustainable
                                                                                                                                                   tourism must
                                                                                                                                                   become more
                                                                                                                                                   mainstream.'
                                                                                                                                                   MARIGLO LARIRIT
                                                                                                                                                   DIRECTOR OF ENVIRONMENT
                                                                                                                                                   AND SUSTAINABILITY
                                                                                                                                                   TEN KNOTS GROUP

                                                                                                                                                  the success of any tourist destination.”
                                                                                                                                                      Laririt concurs: “The tourism industry
                                                                                                                                                  is such a potent source for change.” To
                                                     up.” Proper waste management becomes              “We should educate tourists,” he posits.   benefit the community, she says, LTE sees
                                                     central to the estate’s processes. Sewage     “They are stakeholders, because they           to it that about half of the retail area’s
                                                     from the hotels and the shops is treated,     are part of this cycle. They can drive the     merchants are Palawan residents from the
                                                     and Lio operates an in-house solid-waste      demand for sustainability.”                    area.
                                                     treatment facility.                               Alampay points out that sustainability         Given the rich diversity of the
                                                         “We’ve partnered with a group,”           is not just about green spaces and clean       Philippines’s natural attractions, tourism
                                                     confides Laririt, “that converts plastics     air. Tourism must also benefit local           will certainly continue to play a key role
                                                     into durable building materials!”             communities without harming livelihoods,       in the country’s economy for many years.
                                                         Thankfully, not all low-carbon efforts    living spaces, or indigenous cultures.         Empowering all stakeholders to engage
                                                     incur cost, extra effort, or advanced             “Local community support for tourism       in sustainable practices will ensure that
                                                     technology. The resort offers planet-         is important,” he asserts. “A friendly,        tourism will remain viable for many
                                                     friendly activities such as biking, hiking,   hospitable local population is critical to     generations to come.
                                                     bird-watching, swimming, and kayaking.
                                                     Smoking is severely restricted, and proper

                                                                                                                                                                                           ALL BEACH PHOTOS COURTESY OF LIO TOURISM ESTATE
                                                     trash disposal is encouraged.

                                                     BENEFITS FOR ALL
                                                        ALI’s efforts have paid off. In March
                                                     2019, LTE joined the Top 100 Sustainable
                                                     Destinations list at the ITB Berlin
                                                     (Internationale Tourismus-Börse Berlin),
                                                     the world’s largest tourism trade fair.
                                                     The estate was recognized as “a top
                                                     destination for the protection of nature,
                                                     and landscape and scenery” and the first
                                                     master-planned, ecologically sustainable
                                                     tourism destination in the Philippines.
                                                        Alampay maintains this kind of
                                                     acknowledgment persuades more people
                                                     to choose sustainability as a criterion for
                                                     travel destinations, and to believe that
                                                     responsible travel is worth paying more
                                                     for.
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INDUSTRY TRENDS

                                                                                  MAKING IT
                                                                                  GREEN
                    SUN
                  VILLAGE

                                                ECOLOGY
                                                 CITY

           No mere buzzword, sustainability is how many companies do business
                                  BY EDWIN P. SALLAN AND ESTRELLITA FAUSTINO

  S
             ustainable manufacturing was         seekers, share a view of the role of business      fully biodegradable grass material.
             the norm for millennia, as           in society that compels them to seek to be
             wind- and water-powered mills,       identified with brands that care about the         COOL AND CLEAN
forges, and factories. Wood, wool, cotton,        environment.                                       HVAC SYSTEMS
and leather came mainly from renewable                Green companies often face initially high          Daikin Philippines, the Japan-based
sources, and other materials such as metals       operating costs, which abate in the long run       air-conditioning giant, began its Philippine
were intensively recycled.                        and yield bigger profits and improved sales.       operations in 2009, and today boasts
   When the industrial revolution sparked         Such businesses also receive tax incentives        some P2 billion in sales every year. All
an insatiable appetite for faster, cheaper,       to offset production costs.                        of the company’s manufacturing bases
and more convenient everything, it took just          In the Philippines, several companies          are compliant with the ISO 14001 global
over two centuries for humans to wreak the        that stand out for their sustainable initiatives   standard, earning Daikin the coveted
kind of damage that could take the planet         help break the barriers which discourage           Environmental Management Certification.
several millennia from which to recover.          other businesses from going green. They                Meanwhile, “We have a unified thrust in
                                                                                                                                                       ILLUSTRATION FROM FREEPIK.COM

   Today, people around the world make            demonstrate how trading in eco-friendly            developing the most advanced technology
a serious effort to turn back the clock and       products is not a short-lived fad, but a           and most environmental-friendly refrigerant
change their consumption and purchasing           lasting way to live in greater harmony with        – the R-32,” announces Lee Wai Kok,
habits. In response, many companies               the world.                                         president of Daikin Philippines. This
transition to significant eco-friendly and            Daikin Philippines rethinks its                refrigerant is Daikin’s key to minimizing its
sustainable business practices.                   refrigerants; Cebu Pacific Air finds               air-conditioners’ environmental impact.
   More than a politically correct move, this     alternatives to single-use plastic food                As the only company to develop and
also happens to be a business-savvy one. A        packaging and utensils; and a start-up, The        manufacture both air conditioners and
growing number of consumers, even job-            Bamboo Company, taps the potential of a            refrigerants, Daikin launched the world’s first
11

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                                                                                                                                                                                                                                     PHOTOGRAPHY BY TOTO LABRADOR, GROOMING BY ARLENE ADTO
                                                                                                                                         'We're researching
                                                                                                                                         new refrigerants
                                                                                                                                         that are safe
                                                                                                                                         and eco-friendly.'
                                                                                                                                         LEE WAI KOK
                                                                                                                                         PRESIDENT
                                                                                                                                         DAIKIN PHILIPPINES
                                                                                     residential-use air conditioner using R-32.
                                                                                           “This is Daikin’s main refrigerant of
                                                                                     choice,” Lee declares, “because it efficiently
                                                                                     carries heat and has a lower impact on the
                                                                                     environment.”
                                                                                         Daikin’s current generation of air-
                                                                                     conditioners features the use of inverter
                                                                                     technology. (Read “Cold Comforts” in the
                                                                                     Power Club Q3 2017 issue.) These models
                                                                                     consume about 50 to 60 percent less
                                                                                     energy than older, non-inverter units.           kinds of products.                              Power Lab, appliances such as TV screens,
                                                                                         “Since using less energy consumes less           Daikin also looks beyond R-32 to stay       kitchen stoves and washing machines are
                                                                                     fossil fuels,” the Daikin chief asserts, “this   abreast of the Kigali Amendment of the          rated in terms of energy efficiency. Each
                                                                                     leads to considerably lower levels of global     Montreal Protocol. This amendment seeks         tested model is given a Meralco Orange
                                                                                     warming potential."                              to phase out the use of hydrofluorocarbon       Tag that indicates its average energy
                                                                                         Lee concedes that customers are              refrigerants, which include R-32.               consumption and estimated cost equivalent.
                                                                                     still driven by price over environmental             “We’re researching new refrigerants that    (Visit the Orange Tag section at meralco.
                                                                                     considerations, but he believes “offices,        are more natural, safe, and eco-friendly,”      com.ph to learn more.)
                                                                                     manufacturing companies and the                  says Lee.                                           “Joining Meralco’s Bright Ideas Program
                                                                                     residential sector will shift to what the            To strengthen its sustainable environment   not only allows us to promote our latest
                                                                                     manufacturers make available for them.”          initiative and provide independent ratings      technology,” Lee shares, “it also lets us be
                                                                                         He sees this as both an opportunity and      for its products, Daikin joined the Bright      part of a campaign to encourage consumers
                                                                                     responsibility for Daikin to lead the way in     Ideas Program of the Manila Electric Co.        to buy energy-efficient products that reduce
                                                                                     sustainable air conditioning. Encouraging        (Meralco). This is a customer information       the burning of fossil fuels.”
                                                                                     customers to choose green alternatives           campaign that educates consumers on
                                                                                     should boost the demand for those                energy cost and efficiency so they can make     GREENER SKIES
                                                                                                                                      more informed decisions about their home.       FOR A LOCAL CARRIER
                                                                                                                                          Daikin also regularly submits units to        The aviation industry is often considered
                                PHOTOGRAPHY BY JUN PINZON, GROOMING BY ARLENE ADTO

                                                                                                                                      the Meralco Power Lab for testing. At the       among the most ecologically unfriendly
ILLUSTRATION FROM FREEPIK.COM

                                                                                                                                      'THE JUAN EFFECT PROGRAM IS FLEXIBLE
                                                                                                                                      AND SCALABLE. IT CAN GROW TO MAKE
                                                                                                                                      OUR OPERATIONS MORE SUSTAINABLE.'
                                                                                                                                      CHARO LOGARTA-LAGAMON
                                                                                                                                      DIRECTOR OF COMMUNICATIONS
                                                                                                                                      CEBU PACIFIC AIR
12        MERALCO POWERCLUB SEPTEMBER 2019

businesses. It accounts for about two                                                           consumption more efficient, reduce systems
percent of global greenhouse gas emissions,              The airline                            loss, and minimize the impact of power
which are deposited directly into the upper
atmosphere.
                                                       previously used                          surges on sensitive equipment.
                                                                                                    “Having an efficient and reliable power
    Cebu Pacific Air (CEB), the country’s         around 18,500 pieces                          supply is integral to our 24/7 operations,”
largest domestic carrier, seeks to minimize
its environmental impact through “Juan
                                                     of plastic spoons                          Lagamon emphasizes. “We need that kind
                                                                                                of reliability, and Meralco gives us that.”
Effect,” a sustainable tourism program             and forks, cups, and                             Over the next few years, the airline plans
launched in August 2018. Juan Effect
encourages passengers to use their own
                                                     stirrers every day.                        to reduce its fuel consumption—and direct
                                                                                                carbon footprint—by acquiring newer, more
reusable water bottles and eco-bags, while          It has since shifted                        fuel-efficient planes.
the airline shifts to recyclable, eco-friendly
utensils.
                                                      to utensils made                              “Our new Airbus A321 Neo can fly from
                                                                                                Manila to Davao using 35 percent less fuel
    The airline previously used around               of biodegradable                           than our older aircraft,” she reveals. “That’s a
18,500 pieces of plastic spoons and forks,
cups, and stirrers on 400 flights every day,
                                                          materials.                            big difference when you add it all up across
                                                                                                400 flights a day!”
according to Charo Logarta-Lagamon,               has been very vocal about sustainability          More measures are forthcoming, assures
CEB director for communications. It               across the entire conglomerate. We can        Lagamon. “We started small with Juan
has since shifted to utensils made of             expect more efforts from the whole JG         Effect, but the program is flexible and
biodegradable materials.                          Summit.”                                      scalable. It can grow to make our operations
    “The cutlery is now made from polylactic         CEB is exploring the installation of       more sustainable, more efficient, and as
acid (PLA) derived from cornstarch,” she          solar panels at its Pasay City headquarters   green as we can make it. It’s something we
explains. “We use paper cups and wooden           in partnership with Spectrum, Meralco's       will do, and we will adapt.”
stirrers.” Like other bioplastics, PLA is         renewable-energy arm.
derived from biomass.                                The expense of this initial investment,    GRASSROOTS APPEAL FOR A
    Lagamon admits the shift to sustainable       Lagamon believes, will be offset by           SUSTAINABLE STARTUP
utensils represents a significant investment      “the savings we generate and, more                Frequent traveler Jamico Jamlang was
for CEB. “For the utensils alone, it’s a          importantly, the reduced impact on the        upset by plastic trash discarded by tourists
46-percent additional cost every year,”           environment. These are things you can’t       in the seas and on beaches. Looking for
she acknowledges. “As we expand our               quantify.”                                    ways to reduce plastic waste and advocate
sustainability initiatives, that cost will           Its environmental management               an environment-friendly lifestyle, he and
increase.”                                        system has qualified CEB for ISO 14001        his partners set up The Bamboo Company
    It’s a cost the company is quite willing to   certification.                                (TBC).
bear.                                                MSERV, Meralco's beyond-the-                   With a modest P100,000 in capital,
    Lance Gokongwei is CEB president and          meter energy services subsidiary, also        TBC was set up to specialize in consumer
chief executive officer of parent unit, JG        contributes with the introduction of          products made of renewable and
Summit Holdings Inc. Lagamon says, “He            HVAC technologies to make electricity         sustainable bamboo. Bamboo is a rapid-
MERALCO POWERCLUB SEPTEMBER 2019            13

                                                                                                                             'WE ARE THE FIRST
                                                                                                                             COMPANY IN THE
                                                                                                                             PHILIPPINES TO
                                                                                                                             INTRODUCE
                                                                                                                             THE BAMBOO
PHOTOGRAPHY BYNONOY LACZA

                                                                                                                             TOOTHBRUSH.'
                                                                                                                             JUSTIN RICHMOND DOMINGO
                                                                                                                             SALES MANAGER
                                                                                                                             THE BAMBOO COMPANY

                            growing grass that matures quickly, usually       crafts store, at various bazaars, and on the       TBC seeks to create a greater
                            within a year. Should TBC’s output grow,          company’s web site, Facebook page, and         impact on the welfare of Philippine
                            the supply of this raw material is assured.       BeautyMNL.                                     bamboo farmers. It hired a community
                                “The Bamboo Company is the first in              Domingo explains that TBC sources           development manager to identify areas
                            the Philippines to introduce the bamboo           from Taiwan most of its bamboo, which is       where preferred bamboo varieties
                            toothbrush,” says Justin Richmond                 thicker and sturdier than local kinds, and     flourish, and work with local communities
                            Domingo, TBC’s sales manager. “It’s our           uses thinner bamboo from Bantayan Island       to farm, harvest, and supply the bamboo.
                            very first product. The bamboo handle has         in Cebu for its straws.                            To foster growth, jobs, community
                            bristles in nylon, which degrade in less than        “Of all our products, the bamboo straw      development, and the environment; it
                            100 years.”                                       has the most impact on the local economy,”     is quite the lofty checklist, but TBC is
                                The products are not single-use,              he affirms. “It benefits some 30 bamboo        confident it can find sustainable solutions
                            throwaway items. “Bamboo is antimicrobial         farmers on Bantayan Island.”                   with one sustainable material.
                            on its own,” Domingo adds. “A bamboo

                                                                                                                                                                           PHOTO COURTESY OF THE BAMBOO COMPANY
                            toothbrush kept in a moist environment
                            won’t get moldy. It dries really fast and won’t
                            absorb water.”
                                The company’s most successful product
                            to date, the bamboo tumbler for hot or
                            cold beverages, is a vacuum-sealed metal
                            canister with a bamboo jacket. Table
                            utensils, drinking straws, coffee tumblers,
                            bamboo-covered tin lunchboxes, bamboo-
                            handled personal shavers, wristwatches, and
                            many more are also available.
                                TBC marks its entry to the natural
                            health and beauty products market with
                            its charcoal toothpaste. It is also looking
                            into hair sprays, bamboo-fiber face masks,
                            personal-care bamboo-charcoal products,
                            and bamboo containers for cosmetic
                            products.
                                The products are available at Biblio, a
SEPTEMBER 2019

                                                                 EVENTS

    BRILLIANT BUSINESSES
                   Corporate power players celebrate excellence and innovation
                               at the 8th Luminaries Awards night
                                                            BY CONI TEJADA

Meralco President and CEO RAY ESPINOSA, former Meralco President and CEO OSCAR REYES; Landev Corp. President and General Manager
MARIO PAGUIO, Robinsons Land Corp. President and CEO FREDERICK GO, former Meralco SVP and Head, Customer Retail Services and Corporate
Communications ALFREDO PANLILIO

Top photo: REYES with Meralco's ESPINOSA and Chairman MANNY V. PANGILINAN
SEPTEMBER 2019       MERALCO LUMINARIES             15

                                                       T
                                                                 rust the Manila Electric                                                              The Net Group Chairman CHARLIE RUFINO
                                                                 Co. (Meralco) to amp up
                                                                 an event.
                                                        And the 8th Luminaries Night,
                                                     held last March 6 at Shangri-la
                                                     Hotel Makati’s Rizal Ballroom, is
                                                     no exception. The sit-down dinner
                                                     preceded the spectacle onstage:
                                                     hosts David Celdran and Iza
                                                     Calzado turned the spotlight on
                                                     Meralco’s distinguished partners
                                                     and their significant contributions to
                                                     nation-building.
                                                        Former president and chief
                                                     executive officer Oscar S. Reyes
                                                     explained the Meralco Luminaries
                                                     Awards are “driven by our vision and
                                                     our commitment to help create a
                                                     brighter and ever more progressive
                                                     future for the country.”
                                                        The sustainably bright future
                                                     envisioned by Meralco, he added,
                                                     can only happen with partners who
                                                     share the same aspirations.

                                                  Spectrum Commercial Services Head ROBERT PEREJA; Meralco Relationship                                                         Ayala Land Inc.
PHOTOGRAPHY BY VINCENT COSCOLLUELA AND MIKE DEE

                                                  Manager VALERIE LIMACO; Global-Estate Resorts Inc. President Atty.                                                            SVP and Head,
                                                  MONICA SOLOMON; Global-Estate Resorts Inc. EVP-Operations                                                                     Residential Business
                                                  JENNIFER ROMUALDEZ; Meralco FVP and Head, Customer Retail Services                                                            Group ROBERT LAO
                                                  and Corporate Communications VICTOR GENUINO

                                                  Meralco Relationship Manager ARNOLD DE GUZMAN, First Orient International
                                                                                                                              Meralco Chief Technology Advisor GAVIN BARFIELD, Meralco's GENUINO,
                                                  Ventures Corp. GM RON LIM, Meralco Leisure and Entertainment Team Lead
                                                                                                                              Mitsubishi Motors Phils. Corp SVP for Corporate Management
                                                  BERNICE GARCIA, Robinsons Land Corp. EVP FARADAY GO
                                                                                                                              YASUKI MARUYAMA, Meralco Relationship Manager PAT PANLILIO
16     MERALCO LUMINARIES               SEPTEMBER 2019

  Meralco Consumer Products Industry Team Lead CESAR DAWANA, Outgoing President
  MUNEHIRO TAKAHASHI and Incoming President TOSHIYUKI AKAIKE of Terumo Phils. Corp.,
  Meralco Relationship Manager KATHERINE TAGUDIN

And the Lumies                                    Meralco Relationship Manager ERICA PEKSON with
                                                  Swedish Match Phils. General Manager FELIPE RAMOSO

go to...
   Landev, the asset and property
management arm of the Yuchengco
Group of Companies (YGC), received a
Corporate Luminaries Award. Mario Paguio,
Landev president and general manager,
ascended the stage to receive the award.
   With Meralco’s help, Landev is acquiring
LEED certification for the RCBC Savings
Bank Corporate Center in Bonifacio Global
City. LEED, or Leadership in Energy
and Environmental Design, is the world’s
foremost green building rating system.
(Read “Growing in Greener Pastures” on
page 20.)
   A Corporate Luminaries Award also
went to Robinsons Land Corp. (RLC),
represented by Frederick Go, RLC
president and chief executive officer.
Working with Meralco, the property
developer is completing Bridgetowne, its
up-and-coming mixed-use community at
the corner of C-5 and Ortigas Avenue.
(Read “Finding a New Role for the
Shopping Mall” on page 24.)
   The cities of Biñan and Makati were
recognized as Luminaries for their
innovative use of energy to enrich
their communities. Acclaimed for their
achievements were Biz partners Princess
Jolliant Corp., a food services provider
for a major convenience store chain, and
Chocovron Global Corp., a manufacturer of
delicious polvoron pastries.

Dazzling talent                                   Top executives
                                                  Top
                                                  Director PEACHY
                                                                 of Polyfoam
                                                        executives           RGCRGC
                                                                    of Polyfoam
                                                                     MEDINA
                                                                                   International
                                                                              ; President
                                                                                                 Corp. (Uratex):
                                                                                         International
                                                                                          NATIVIDAD
                                                                                                                 Managing
                                                                                                        Corp. (Uratex):
                                                                                                        CHENG     ;
  The world-class entertainment was               Managing     Director  PEACHY     MEDINA,      President   NATIVIDAD
                                                  Sales
                                                  CHENG,Director DINDO
                                                              Sales       MEDINA
                                                                     Director DINDO MEDINA
headlined by Asia’s songbird Regine
SEPTEMBER 2019               MERALCO LUMINARIES   17
      Velasquez-Alcasid. The show-stopping
      lineup included Jed Madela, World
      Champion of Performing Arts, and Jonalyn
      Viray, the first Pinoy Pop Superstar Grand
      winner.
          Rom-com heroine Janella Salvador
      (daughter of actress Jenine Desiderio and
      crooner Juan Miguel Salvador) and singer-
      songwriter Jayda Avanzado (daughter of
      singers Dingdong Avanzado and Jessa
      Zaragoza) represented today’s pop royalty.
          The music was by the Manila
      Philharmonic Orchestra, led by National
      Artist for Music Ryan Cayabyab (who
      also received a special Luminaries Award).
      Offstage, musical director Rowell Santiago
      kept the program running smoothly.
          The festivities concluded as Meralco
                                                                                                                      Maynilad Water Services
      Chairman Manuel V. Pangilinan called                                                                            Inc. AVP and Head,
      on everyone to toast the evening’s              Meralco Relationship Manager                                    Government Relations
      Luminaries.                                                                                                     ANETTE DE OCAMPO,
                                                      LORD PATRICK RODRIGUEZ;
                                                                                                                      Aseana Holdings Inc.
                                                      Pag-Asa Steel President
      Below: Project Development Manager                                                                              Managing Director
                                                      WELLINGTON TONG; Meralco
      JAYSON ROBLES and President and CEO                                                                             DELFIN WENCESLAO
                                                      Relationship Manager
      EXEQUIEL ROBLES of Sta. Lucia Land Inc.         BERNARD PORNELOS
      with Meralco Relationship Manager MELANIE
      SENGA

                                                                     Meralco’s REYES, Meralco Head, Private Sector Relationship Management,
                                                                     Corporate Business Group JERRY MARVIN JOVERO, and Mitsubishi
                                                                         REYES with Private Sector Relationship Management, Management Head,
                                                                     Motors Phils., Inc. President and CEO MUTSOHIRO OSHIKIRI
                                                                         Corporate Business Group JERRY MARVIN JOVERO and Mitsubishi
                                                                         Motors Phils. Inc. President and CEO MUTSUHIRO OSHIKIRI

WM Shopping Center Management Chairman ABRAHAM UY; The Net Group               Spectrum COO VICTOR RISMA IV; Nippon Premium Bakery Inc. Incoming
Managing Director BOB BARRETTO; Meralco's ESPINOSA; Meralco Head,              President and CEO TAKAO OKABE and Outgoing President and CEO
Marketing for Enterprise NINA POSADAS; Meralco VP and Head, Marketing,         TOSHIYA TANIGUCHI; Meralco Food & Beverage Industry Team Lead RENE
Customer Solutions and Product Management JOSE ANTONIO VALDEZ                  SUA, Meralco Relationship Manager DENNIS MIRANDA
18   MERALCO LUMINARIES    SEPTEMBER2019
                          SEPTEMBER  2019

                                            Above: International Container Terminal Services Inc. GM
                                            ANTONIO CORONEL

                                            Left: Pinoy Pop Superstar grand winnerJonalyn Viray
                                            serenades the audience.

                                            Below: From City of Dreams Manila: PR Director
                                            ROMINA GERVACIO; VP, Public Relations
                                            CHARISSE CHUIDIAN; and COO KEVIN BENNING

                                                       Meralco's ESPINOSA is flanked by Polar Queen
                                                       Waterways Inc. President ALICE SAMSON (left)
                                                       and Meralco VP and Head, Corporate Business
                                                       Group MA. CECILIA DOMINGO.
MERALCO LUMINARIES             19
                                                                       Meralco's REYES and VALDEZ
                                                                       with Makati Shangri-La GM
                                                                       GREG FINDLAY

                                                       Landev's
                                                       PAGUIO
                                                       with Maynilad
                                                       President
                                                       RAMONCITO
                                                       FERNANDEZ

                                                                        Meralco's GENUINO, DILG Undersecretary for Operations EPIMACO DENSING III,
                                                                        Meralco Head, Public Sector Relationship Management GERALYN SOLIDUM, Batangas
                                                                        Medical Center Chief RAMONCITO MAGNAYE, PANLILIO, Meralco Public Sector
                                                                        Relationship Manager BEZIE MINA

                                                                        Robinsons Land's GO with Meralco PowerGen Corp. President ROGELIO SINGSON

Semiconductor & Electronics Industries in the Philippines Foundation
Inc.President DAN LACHICA (right) and wife BERNIE with Meralco
Relationship Manager MICHAEL GARCIA
20      MERALCO LUMINARIES                SEPTEMBER 2019

                                                                                    G ROWI NG I N

                                                 GREENER
                                                 PASTURES
                                                       Landev Corp.'s synergy with YGC powers its expansion
                                                                                          BY ZEN SCHWARTZ
PHOTOGRAPHY BY VINCENT COSCOLLUELA
GROOMING BY ARLENE ADTO

                                                                                                                                                   The 34-story
                                        I
                                                 t is fitting that a company that    Landev Corp., the asset and property
                                                 traces its roots—literally—to
                                                 trees now plays a role in the
                                                                                     management arm of the Yuchengco Group
                                                                                     of Companies (YGC).                                       RSBCC benefits
                                     continuing growth of the Philippine                 President and General Manager Mario                    from MSERV's
                                     landscape. This is particularly visible in
                                     Taguig’s Bonifacio Global City, where it
                                                                                     Paguio says Landev’s ability to keep abreast
                                                                                     of shifts in consumer behavior is the key             power-quality audits,
                                     seems as if new buildings rise from the         to its success as a mixed-used property           preventive maintenance,
                                     ground every few months.
                                          A noteworthy landmark here is the
                                                                                     developer. “To satisfy consumers’ needs,
                                                                                     you need to know their lifestyles,” he                technology updates,
                                     RSB Corporate Center (RSBCC). The               explains, “how they live, work, play, and eat.”      and energy-efficiency
                                     headquarters of RCBC Savings Bank, it
                                     is also home to several multinational and
                                                                                         This information influences the tenant
                                                                                     mix in Landev properties. “We make sure                         seminars.
                                     business process outsourcing companies.         the tenants complement, rather than
                                     The 34-story building is maintained by          compete with, each other,” he explains, “to
SEPTEMBER 2019      MERALCO LUMINARIES             21

make it interesting for our customers.”                                                                Design) Gold Certification from the U.S.         In 2014, the property developer
   This synergistic approach is borne of the                                                           Green Building Council, also in 2018.        approached MSERV, Meralco’s beyond-
company’s heritage.                                                                                                                                 the-meter subsidiary, for Meralco-managed
                                                                                                       EXPERTISE YIELDS                             services on RSBCC’s electrical facilities.
COORDINATION                                                                                           SUSTAINABLE PRACTICES                        Its role calls for preventive maintenance,
FOSTERS STRENGTH                                                                                           Of course, powering Landev’s expansion   power quality audits, and the supply
   Landev is a unit of YGC, which was                                                                  requires a constant stream of energy. This   and installation of necessary electrical
founded by Enrique T. Yuchengco, whose                                                                 is why synergy with the Manila Electric      equipment.
pioneering business in the 1900s included                                                              Co. (Meralco) and its subsidiaries remains       “We partnered with MSERV because
lumber, tobacco and building construction.                                                             critical to Landev’s success.                they are the energy experts,” shares Paguio.
Under the leadership of his son Alfonso                                                                    “Meralco’s assistance helps ensure       “They closely monitor our power usage and
(the late former ambassador) and his                                                                   our properties are both energy-efficient     immediately address any issues.”
granddaughter Helen Y. Dee, YGC’s                                                                      and environmentally sustainable,” Paguio         MSERV also provides regular advice on
interests today span insurance, banking,                                                               underscores.                                 improving energy efficiency practices,
education, investments, transportation,
real estate, communication, construction,
and manufacturing.
                                               PHOTOGRAPHY BY TOTO LABRADOR, GROOMING BY ARLENE ADTO

   “The Yuchengco Group Synergy is
our biggest strength,” Paguio declares.
Whether they provide financial and
technical support or find construction
solutions, YGC member-companies rely
on each other to get things done more
efficiently. This system enables Landev                                                                                                                      'To satisfy
to go full steam ahead; the company’s
net income surged over 25 percent from
                                                                                                                                                             consumers,
2017 to 2018.
   The highlights for 2018 included
                                                                                                                                                             you need
the opening by Landev of the Malayan                                                                                                                         to know
                                                                                                                                                             how they
Colleges Mindanao in Davao in July;
reaching nearly 100-percent occupancy
of the Malayan Insurance Co.-ETY
building in Binondo, Manila; and a                                                                                                                           live, work,
refurbish of the RCBC brand in its 500
branches nationwide.                                                                                                                                         play, and eat.'
    RCBC Plaza in Makati, the group’s                                                                                                                        MARIO PAGUIO
flagship headquarters, achieved LEED                                                                                                                         PRESIDENT AND GENERAL MANAGER
(Leadership in Energy & Environmental                                                                                                                        LANDEV CORP.
22      MERALCO LUMINARIES               SEPTEMBER 2019

along with seminars on new energy-saving
systems and technologies. “Aside from
lowering our electricity consumption, we’ve
also experienced fewer power interruptions!”
he enthuses.
   He also credits MSERV’s assistance in
identifying several potentially dangerous fire
and electrical hazards, and putting safety
measures in place.

AN EYE ON EXPANSION
    This system of power-quality audits,
combined with energy efficiency and eco-
friendly policies, creates a best-practices
template for other Landev properties. It is
the reason Landev was selected a Meralco
Luminary Awardee for 2018.
    Paguio believes such measures are
crucial to the continued success of current
and future projects. These include the
construction of a new Mapua Makati
campus along P. Ocampo Sr. Ave.; the
redevelopment of the existing Mapua
Makati campus along Gil Puyat Ave. into
                                                 The template
a mixed-use property; and the renovation         for best practices
of the National Teachers’ College (NTC)
in Quiapo, Manila, as part of the merger
                                                 is used on Landev's
between Mapua and Malayan Schools with           other new construction
Ayala Education Inc.
    “The NTC renovation is very
                                                 and modernization
challenging,” he admits. “We need to             projects.
modernize the facilities inside, while
retaining the building’s 1930s art-deco

                                                                          Clockwise from top: Artist's rendering of
                                                                          the proposed Malayan College in Cavite;
                                                                          the facades of the newly renovated and
                                                                          redeveloped National Teachers' College and
                                                                          Mapua University; HVAC systems inside RSB
                                                                          Corporate Center; and the NTC lobby
SEPTEMBER 2019     MERALCO LUMINARIES               23

           architecture and character.”
              However, he reveals another YGC unit,
           EEI Corp., has also sets its sights beyond
           Metro Manila for growth, through the
           government’s “Build, Build, Build” program.
           “We see opportunities in the north,”
           Paguio asserts, “mainly because of the
           SCTEx (Subic-Clark-Tarlac Expressway)
           and TPLEx (Tarlac-Pangasinan-La Union
           Expressway), as well as developments in
           Clark and Subic.” Ongoing infrastructure
           projects include the MRT-7 and Metro
           Manila Skyway Stage 3, and the planned
           Metro Manila Subway System.
              He enumerates other opportunities in
           Cebu, Iloilo, Bacolod, Davao, Cagayan
           de Oro, and General Santos because of
           new airports and the urgent renovation of
           existing ones and terminal facilities, as well
           as the redevelopment of YGC properties in
           these cities.
               “YGC and Landev can set down roots
           and grow just about anywhere,” Paguio

                                                            PHOTOGRAPHY BY JUN PINZON AND VINCENT COSCOLLUELA
           avers, “so long as we remain focused on our
           customers, and trust in the strength of our
           partners.”
24   MERALCO LUMINARIES   SEPTEMBER 2019

                    F I ND I NG A
                 NE W RO L E FOR
                 T HE S H OPPI NG
                        MA L L
                     Robinsons Land makes its shopping malls
                    a bigger part of the communities they serve
                                       BY CRIS LARAÑO
SEPTEMBER 2019    MERALCO LUMINARIES   25

 T
             he internet is the end of the

                                                                                                              PHOTOGRAPHY BY TOTO LABRADOR, GROOMING BY ARLENE ADTO
             shopping mall.
                 Or is it? Because that’s what
some pundits claim, to explain the demise
of several prominent department stores in
the United States.
   However, Frederick Go, president and
chief executive officer of Robinsons Land
Corp. (RLC), firmly believes shopping malls
can do so much more than provide retail
therapy for a city’s inhabitants.
   From the RLC board room at the 43rd
floor of the Robinsons Equitable Tower
in Pasig, Go possesses a 180-degree view
of Metro Manila on a clear day. It’s a slice
of a megalopolis that is home to around
13 million people, plus three million more
during the daytime work hours.
   It’s also a city mired in congestion, traffic,
pollution, and bureaucracy. The shopping
mall, Go fervently believes, is a solution to
many of these problems.

TRAFFIC SOLUTIONS
    Traffic congestion costs the economy
an estimated P3.5 billion daily. This was
the finding in an updated study by the
Japan International Cooperation Agency,
announced at the 36th Joint Meeting of
Philippines-Japan Economic Cooperation
Committees in February 2018.
    An inadequate mass-transport system is
compounded by a considerable shortage               'WE’RE RECONFIGURING OUR MALLS
of roads broad enough to accommodate                   TO REFLECT THE FACT THAT
the ever-growing number of vehicles. This
keeps many Metro Manila dwellers on the
                                                     CUSTOMERS GO TO MALLS TO EAT,
road for probably longer than the time                     MORE THAN TO SHOP.'
spent in their places of business.                                 FREDERICK GO
    To tackle this problem, some of                       PRESIDENT AND CHIEF EXECUTIVE OFFICER
Robinsons Land’s shopping malls now serve                         ROBINSONS LAND CORP.
as point-to-point (P2P) bus terminals.
    “By providing an organized, well-
planned, comfortable bus ride, we give car-
riding commuters an attractive alternative,”
Go points out. “P2P bus rides are also much
quicker, since they avoid all stops along the
way, a practice which causes traffic.”
    He also instituted Lingkod Pinoy, a
service center that hosts a number of
government-agency outlets at RLC malls,
to spare customers from visits to congested
offices. Lingkod Pinoy allows customers
to process documents such as passports,
postal IDs, driver’s licenses, National
26         MERALCO POWERCLUB SEPTEMBER 2019

                                                                                                                                              Some of
                                                                                                                                          Robinsons Land's
                                                                                                                                           shopping malls
                                                                                                                                          now serve as P2P
                                                                                                                                            bus terminals.

                                                                                             Bureau of Investigation clearances, land-
                                                                                             title registrations, and applications for
                                                                                             government loans.
PHOTOGRAPHY BY VINCENT COSCOLLUELA EXCEPT (MALL SHOPPERS) COURTESY OF ROBINSONS LAND CORP.

                                                                                                 Go was inspired by his own experience
                                                                                             when he sought to renew his document at
                                                                                             a government office. The line of applicants
                                                                                             circled the building even at an early hour.
                                                                                             “I assumed the line began around dawn,”
                                                                                             he recalls, but was told, “the line started the
                                                                                             night before!”
                                                                                                 RLC operates 37 Lingkod Pinoy centers.
                                                                                             Many are located in the provinces, says                                                                        Mall-based solar panels form a key
                                                                                             Go, to help decongest major cities, bring                                                                      part of Robinsons Land Corp.'s
                                                                                             development and jobs to other areas of                                                                         renewable energy strategy
                                                                                             the country, and reduce the number of
                                                                                             applicants at government offices. All these,
                                                                                             as customers avoid the discomfort of traffic
                                                                                             and crowd congestion, and experience              homes, too.                                    of electricity. Going solar this way is like
                                                                                             the convenience of sourcing multiple                  Significantly, malls that tap into solar   planting 224,260 trees, going by standards
                                                                                             government documents from a single                power reduce the burden placed on the          set by the United States Environmental
                                                                                             location.                                         national grid, particularly during peak        Protection Agency.
                                                                                                                                               demand, and make more energy available            The most notable example is Robinsons
                                                                                             GREEN ALTERNATIVES                                to its nearby communities.                     Starmills in Pampanga, with a 2.88-MW
                                                                                                With many people today being habitual              In RLC’s case, 14 of its malls are         solar power-generation capacity. Go is
                                                                                             retail-goods consumers, the shopping              equipped with solar panels for a total         proud that it continues to hold the Guinness
                                                                                             mall acquires some importance as a                capacity of 16 megawatts (MW) at peak.         world record for the largest own-use solar-
                                                                                             place to showcase green technologies              That prevents about 13,563 tons of carbon      panel system.
                                                                                             and implement earth-friendly practices.           dioxide generated by traditional power            Solar panels had been scheduled for
                                                                                             Exposure may persuade consumers to                plants from polluting the atmosphere,          installation at five other RLC malls by
                                                                                             look into hybrid energy sources for their         just to produce the equivalent amount          August. This shift to solar energy is made
SEPTEMBER 2019        MERALCO LUMINARIES               27

possible with the advice and assistance of
Spectrum, the renewable-energy subsidiary
of the Manila Electric Co. (Meralco).
Currently the country’s largest power
distributor, Meralco is also taking the lead
in promoting the use of renewable energy.
(Read more about Spectrum at
spectrum.net.ph.)
    Under this setup, the Novaliches and
Palawan malls, two of 14 operational solar
sites of Robinsons, were also installed.
    Working with Meralco, RLC found
other ways to reduce its carbon footprint. It
replaced chillers with more efficient systems;
installed variable-frequency drive systems
for pumps, air handling units and other
equipment; implemented water recycling
systems; and converted light fixtures to
LEDs from flourescent bulbs.

SMART SHIFTS
    Meanwhile, Go guarantees that RLC
will stay attuned to its customers’ evolving
preferences to address the fallout due to
online shopping.                                                                                               Robinsons Land
    “We’re reconfiguring our shopping                                                                            firmly believes
malls,” he points out, “to reflect the fact that
customers go to malls to eat, more than to                                                                      shopping malls
shop.”                                                                                                        can do more than
    The company developed a Robinsons
Mall App to help customers locate its                                                                              provide retail
nearest mall, discover store promotions,                                                                                therapy.
purchase movie tickets, and even find
parking spots. “This will make mall visits
more convenient and enjoyable,” Go                 just a few kilometers from the Robinsons          the-meter engineering services subsidiary,
predicts.                                          Equitable Tower.                                  Go knows that problems RLC hasn’t even
    By redefining the role of the shopping            “It is located in the heart of the             anticipated will be spotted and solved.
mall, RLC ensures that it nurtures its bright      metropolis,” Go explains, “with malls,               “We inform Meralco of our programs
growth prospects. In 2018, its year-on-year        offices, residences, a hotel, a school, and       ahead of time,” he states, “so they can
earnings rose 40 percent to P8.2 billion.          a hospital. All are within walking distance       properly prepare and plan for our power
This sets a new record on the back of strong       from each other so residents need not             requirements.”
residential sales and robust gains from the        worry about a long daily commute.”                   As a result of this coordination, RLC
offices and shopping-mall divisions.                  Given its envisioned size, the RLC chief       donated a plot of land to Meralco to build a
    Go announces the launch this year of           projects the power requirements of even           substation, which will ensure a steady power
five residential projects, five hotels and         half of the entire Bridgetowne development        supply for the Bridgetowne enclave.
three office towers, along with a shopping         to exceed “more than five Robinsons                  Keeping abreast of the changing habits of
mall in San Pedro and an expansion wing at         Gallerias,” referring to the company’s large      customers also means Robinsons Land can
Robinsons Magnolia in Quezon City.                 shopping mall along                               continue to develop better properties that
                                                   Edsa, beside the Robinsons Equitable              enhance not just lives, but the environment
READY FOR FUTURE LIVING                            Tower.                                            as well.
    Key learnings from environment-                   But thanks to RLC’s close partnership             “A major part of my job is to make life
friendly initiatives and changes in customer       with Meralco, Go is confident that                easier for our customers, and the Filipino
preferences will be reflected in Bridgetowne,      Bridgetowne will have the electricity it needs,   people as a whole,” asserts Go. “We certainly
a 30-hectare master-planned community              and on time.                                      want to leave this place in better shape than
in Pasig and Quezon City. This project lies           Working with MSERV, Meralco’s beyond-          when we got here.”
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