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TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
TRANSFORMING DESIGN INTO NEW CULTURES
                2021
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
AGENDA
Teaser 2021

●   The AD Brand
●   Audience
●   AD Touchpoints
●   Content Universe
●   2021 Spotlights
●   Integration Partners
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
THE AD BRAND
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
AD ARCHITECTURAL DIGEST
         VISIONARY DESIGN INSPIRATION

      A global brand that lives and breathes
         design and sets the bar for style.

    With a heritage of 100 years and a network
       of leading international creatives, AD
    brings traditional and contemporary spirit
      together in a new culture of living and
                      working.

4
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
"The year 2020 rings in the decade of
                         home."

         Consumers are still choosing to stay at home.
        Despite lockdowns easing, restrictions lifting, and
        many consumer businesses reopening, the home
           continues to be the hub of all activities.*

    * Accenture COVID-19 Consumer Pulse Research—Wave 7: “How is COVID-19
    changing the retail consumer?” Data-driven insights into consumer behavior
5
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
TREND-SETTING

   VALUE &
   PERFORMANCE
   PROMISE
                  VISIONARY IN
                  TRANSFORMING
                  DESIGN INTO
                  NEW CULTURE
                  OF WORKING &
SOPHISTICATED     LIVING

                                           COSMOPOLITAN
                                             ÄSTHETISCH
                                 NETWORK
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
Sally Fuls Style
                                                                                                                 THE AD EXPERTS
                                  Valerie Präkelt
                                  Digital & Social
                                                                                                                 Department Leads

                                 Karin Jaeger
                                 Interior, Kitchen, Bath Oliver Jahn Editor in Chief
Bettina Schneuer                         Kirschblütenblog, 20,7k Follower, Instagram

Real Estate
& New Work                                                                                                       The AD team behind the AD universe’s unique premium
                                                                                                                 content

                                                                                                                 Our department leads curate the most relevant topics,
                                                                                       Dr. Simone Herrmann       unearth hidden treasures, and guarantee the AD
                                                                                       Jewellery
                                                                                                                 community that content has maximum visibility across
               Bettina Hollweg           Natascha Like, 11k Follower, Instagram
                                                                                                                 all channels.
                 GLAMOUR

Andreas Kühnlein                      Inka Baron Art                                                         7

Architecture                          Direction
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
OUR NETWORK OF EXPERTS
                                                                                                                                  THe branch’s key opinion leaders - AD
                                Jules Villbrandt
           Stefanie Neureuter
               GLAMOUR
                                                                                  Lisa Hahnbück, 113k Follower, Instagram
                                                                                                                                  community and readers

                                                                                Stefan Höglmeier

              Miriam Müller       Kirschblütenblog, 20,7k Follower, Instagram     La Petite Olga, 19,9k Follower, Instagram
               GLAMOUR
                                 Antonius
Robert Stephan                   Schimmelbusch
                                                                                                                                  A one-of-a-kind network of architects, interior
                                                                                                                                  designers, real estate developers, artist, and
                                                                                                                                  influencers
                                                                                                                                  AD had always worked together with the best creative
                                                                                                                                  talent on the local an international level - an exciting
           Bettina Hollweg        Natascha Like, 11k Follower, Instagram         Josieloves, 53,2k Follower, Instagram
                                                                                                                                  network of like-minded people.
             GLAMOUR
                                                                                Stephanie
                                                                                                                              8
Pierre Yovanovitch                                                              Thatenhorst
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
OUR USP - YOUR BENEFIT
   CONTINUITY                                     RELEVANT AUDIENCE

   For more than 20 years, AD Germany has         AD readers and users are a balanced mix
   delivered unique content and exceptional       of men and woman of the “right” age (30-
   quality across all touchpoints.                55) with a high net household income (min.
                                                  3890 euros).

   UNRIVALED                                      HIGH STANDARDS & STYLE

   AD Germany is the platform for curated         The AD community is linked by a common
   interiors and stories, with an unrivaled       philosophy and an uncompromising value
   presence in all areas - whether print,         system that consistently chooses high
   digital, social media or events.               standards and singularity. In all purchasing
                                                  decisions, quality comes before price.

                                              9
TRANSFORMING DESIGN INTO NEW CULTURES 2021 - Condé Nast ...
OUR BRAND POSTITION                                                          12%   INCREASE IN
                                                                                     SUBSCRIBTIONS*

                                                                INSTAGRAM

   NR.1
                                                                126.000

                                                                               4.8M
                                                                FOLLOWERS             PINTEREST
                                                                ARCHITECTU            VIEWERS
                                                                                      MONTHLY
                                                                RE /INTERIOR
                                                                MAGAZINE
                                                                IN THE DACH
                                                                REGION

*zu Q2/2020 vs. Q2 /2019 **Unique User YTD Reichweitenzuwachs
                                                                               31%   WEBSITE GROWTH
                                                                                     / UNIQUE USER**
OUR AUDIENCE
AD TARGET AUDIENCE
     Sophistication at its best
     The AD audience enjoys a high-end lifestyle. Readers and
     users are particulary interested in architecture, design, art,
     and culture. They are the driving force behind new cultures of
     living and working.

     AD target audience members are men and women in equal
     numbers - academics between the ages of 30 and 55. With
     their strong purchasing power, the are free to pursue their
     desire for sophisticated style.

     AD Architectural Digest is always there for its audience as a
     source of inspiration and good taste.

12
OUR DISCERNING

60%
 of AD Users are willing to spend large
sums on furnishing, and on their houses
                                               The AD reader/user...
                                               ...in the perfect age group: 63% are between the age of 20
                                               and 49*
                                               ...in a high income group:: 67% have a net household
                                               income of 3.500 € or more**
                                               ...well-educated: 72% completed university quarlifications
                                               with or without a (technical) university degree**
                                               ...luxury-oriented: 40% are luxury consumers**
          and apartments**
                                               ...Home owners: 10% are planning to buy a house or
                                               apartment within the next year or two**
                                               ...in key positions: 65% swork in architecture, deisgn, real
                                               estate, and planning,, 70% of them at management level**

                                               Quelle: *AGOF Digital (06/20); **AWA 2020; Basis: Gesamtbevölkerung ab 14 J
                                          13
FACTS & FIGURES
     MAGAZINE
     Total sales: 39.060 copies*
     Audience: 244k** readers per copy

     WEBSITE & MOBILE
     Unique users: ca. 490k***
     Reach: 2.64m.
     Newsletter recipients: 30k****

     SOCIAL MEDIA REACH****

            126k                   125k               4,7m                 16,6k                 55

     *) IVW III. Quartal 2020 **) AWA 2020 (Basis gesamt) ***) AD inkl. Netzwerk: agof digital
14
     facts August 2020 (GG +16 Jahre) ****) Interne Messung Oktober 2020
OUR TOUCHPOINTS
TOUCHPOINTS

     since 2020
     AD Germany
     official & exclusive media partner of
     Homo Faber
OUR CONTENT UNIVERSE
OUR HIGHLIGHTS 2021

                                        AD
   CONTENT HUBS
                                   DIGITAL FIRST

      KITCHEN           AD
    NEW WORK          SALONS
        BATH
    REAL ESTATE                         AD
                               CULTURE CONSULTANCY

                          18
AD CONTENT HUBS
                                      New
                                      In the AD content universe, the following topics are continuously
                                      expanded, building a deep content hub on all platforms.

                                       ●   KITCHEN from September 2020
                                       ●   NEW WORK from November 2020
                                       ●   BATH from March 2021
                                       ●   REAL ESTATE from Q2/2021

                                      → Generating new target groups. Content is tailored to users’
                                      interests and needs.
                                      → Potential for year-round cooperation with pertners from the
                                      respective branches.
                                      → New marketing products with a clear focus on continuity,
                  Real    New         interaction, and connection.
Kitchen   Bath
                 Estate   Work

                                      The four verticals represent flagship content embedded in the
                                      content universe of AD, which includes not only the world of
                                      interior design, but also mobility, watches and jewelry.
                                 19
AD KITCHEN
     Spotlight
     from September 2020

      ●   Strategic content and marketing strategy in the area of
          kitchens, kitchen planning, food experiences, and culinary
          delights.
      ●   150 content pieces each quarter (Print, Digital, Social)
      ●   Targeted content strategy for all AD channels in the
          categories::
            ○ Küche des Monats (Kitchen of the month)
            ○ Gruß aus der Küche (Greetings from the kitchen)
            ○ Directory of kitchen manufacturers and partners
            ○ Küchen Steckbriefe (Featured kitchens)
            ○ Geschmacksfragen (Matters of the taste)
      ●   AD kitchen supplement relaunch
      ●   48% growth in the kitchen universe

20
AD NEW WORK
     Spotlight
     from Q4 /2020 with the kick-off AD issue, “NEW WORK”

      ●   Strategic content and marketing strategy launched in the
          November issue 11/20.
      ●   Interpretation, information, and inspiration for the daily
          needs of emloyees and employers in changing times.
          What does the future of work look like and waht will be the
          influence of architects and interior designers on changes in
          the home and in the business world?
      ●   150 content pieces each quarterl (print, digital, social)
      ●   Targeted content strategy for all AD channels including:
            ○ New experienced editor for Real Estate & New Work:
                Bettina Schneuer
            ○ New marketing initiative from Q1/2021

21
AD BATH
     Spotlight
     from Q1/2021

      ●   Strategic content and marketing strategy for both B2B and
          B2C. Thematically organized around the topics bathroom
          interiors, fittings, and wellness. The next generation of
          bathrooms as lifestyle spaces (for relaxation, for “me” time,
          for self-awareness)
          + Presentation alternative to industry shows like ISH, etc.

      ●   150 Contentpieces each quarter (print, digital, social)
      ●   Targeted content strategy for all AD channels including:
            ○ Bathroom updates on Pinterest walls
            ○ Presentation of new products to make up for
               cancelled industry trade shows and events

22
AD REAL ESTATE
     Spotlight
     from Q2 /2021
       ● Expanded content and digital focus on real estate in the
          sectors:
       ● COMMERCIAL REAL ESTATE
       ● PRIVATE RESIDENTIAL
       ● NEW WORK / OFFICE SPACES
           ○ re
      ●   150 content pieces each quarter (print, digital, social)
      ●   Targeted content strategy for all AD channels including:
            ○ New experienced editor for Real Estate & New Work:
               Bettina Schneuer
            ○ New marketing initiative from Q2/2021

23
AD 2021 - MONTHLY AGENDA
 AD showcases diverse special topics presented throughout the year as the focus of that month’s main issue, AD website content,
 and social content. The digital spotlights (KITCHEN, NEW WORK, BATH and NEW WORK) are also integrated into the print content.

  The Best Creatives          City & Country              Getting Older               Italy                       Redo / Reuse /
  Specials: beds,             Specials: outdoors,         Specials: rugs &            Specials: Salone            Reinvent
  consumer electronics        lamps,                      flooring, materials &       Preview, Italian design,    creative conversion
  NEW WORK                    NEW WORK / BATH             fabrics                     watches                     concepts
                                                          REAL ESTATE
                                                                                                                  Supplement: BATH

  Feb                         Mar                         Apr                        May                          Jun

   Love                        Indulgence                  Best of Germany            Rebels                      Winter
   Specials: smart homes       Specials: beds,                                        Specials: lamps, NEW        Specials: indulgence,
                               watches                                                WORK                        holidays, entertaining
   Supplement: REAL
   ESTATE                      Supplement: KITCHEN                                    Supplement: Watches         Supplement: REAL
                                                                                      & Jewelry                   ESTATE

Jul / Aug                     Sep                         Oct                        Nov                         Dec / Jan
                                                                 24
DIGITAL
                                                                                 & AD
                                                                                 02/21

                             FEBRUARY: THE BEST CREATIVES
                             Special topics:
                             New Work, beds, consumer electronics

                             “AD introduces the industry’s 100 best creatives and takes a
                             behind-the-scenes look at their working processes”

                                                                                    Kitch
                                                                                     en

                                                                                    Bath

       INFLUENCER
                                                                                     Real
        INSTAGRAM                                                                   Estate

         CAMPAIGN                                                                   New
                                                                                    Work

    SOCIAL REACH:
4.7m contacts in 2019
                        25
DIGITAL
                                                        & AD
                                                        03/21

     MARCH: CITY & COUNTRY
     Special topics:
     outdoors, lamps
     “work+live: the new urbanity & rediscovery of country
     livings”

                                                             Kitch
                                                              en

                                                             BadBat
                                                               h

                                                              Real
                                                             Estate

                                                             New
                                                             Work

26
DIGITAL
                                                       & AD
                                                       04/21

     APRIL: GETTING OLDER
     Special topics:
     rugs & flooring, Munich Stoff Frühling

     “How do we grow old? New life & lifestyle concepts”

                                                           Kitch
                                                            en

                                                           Bath

                                                            Real
                                                           Estate

                                                           New
                                                           Work

27
DIGITAL
                                                           & AD
                                                           05/21

     MAI: ITALY
     Special topics:
     new watches
     “Salone preview and Italian design & architecture”

                                                              Kitch
                                                               en

                                                              BadBat
                                                                h

                                                               Real
                                                              Estate

                                                              New
                                                              Work

28
DIGITAL
                                                      & AD
                                                      06/21

     JUNE:
     REDO, REUSE, REINVENT
     Supplement: Bath
     “Inventions and creative conversion concepts”

                                                         Kitch
                                                          en

                                                         BathBa
                                                           d

                                                          Real
                                                         Estate

                                                         New
                                                         Work

29
DIGITAL
                                                        & AD
                                                        07+08

     JULY/AUGUST: LOVE
     Supplement: real estate and home technology
     “The home as relationship space: love and the obsession
     with collections, objects, homes, apartments, and design
     pieces - love stories and background””

                                                           Küche

                                                            Bad

                                                            Real
                                                           Estate

                                                           New
                                                           Work

30
DIGITAL
                                              & AD
                                              09/21

     SEPTEMBER: INDULGENCE
     Supplement: kitchen
     Special topics: beds, watches

     “Moments of indulgence for your home”

                                                 Küche
                                                  Kitch
                                                   en

                                                 Bath

                                                  Real
                                                 Estate

                                                 New
                                                 Work

31
DIGITAL
                                                         & AD
                                                         10/21

     OKTOBER: BEST OF
     GERMANY
     “Design, architecture, and lifestyle in Germany - and
     the designers who make it happen””

                                                             Kitch
                                                              en

                                                             Bath

                                                              Real
                                                             Estate

                                                             New
                                                             Work

32
DIGITAL
                                                         & AD
                                                         11/21

     NOVEMBER: REBELS
     Supplement: watches and jewelry
     Special topic: lamps

     “New and surprising impulses for life and work -
     creative spirits”

                                                            Kitch
                                                             en

                                                            Bath

                                                             Real
                                                            Estate

                                                            New
                                                            Work

33
DIGITAL
                                                               & AD
                                                               12+01

     DECEMBER/JANUARY: WINTER
     Supplement: real estate
     Special topics: presents, tableware
     “Entertaining - the holiday issue / wishes / parties /
     taking stock”

                                                                  Kitch
                                                                   en

                                                                  Bath

                                                                   Real
                                                                  Estate

                                                                  New
                                                                  Work

34
AGENDA 2021
          AD Issue             Date of sale

           AD 02/2021            05.01.2021

           AD 03/2021            10.02.2021

           AD 04/2021            10.03.2021

           AD 05/2021            14.04.2021

           AD 06/2021            12.05.2021

         AD 07+08/2021           16.06.2021

           AD 09/2021            11.08.2021

           AD 10/2021            08.09.2021

           AD 11/2021            13.10.2021

         AD 12/21+01/21          10.11.2021

                          35
AD SALONS 2021
NEW

     AD SALONS 2021
     „How to Live“
     The new AD salons grew out of the AD DESIGN SUMMIT and are
     the networking event for real estate and related industries.

     In 2021, we’ll be delving into four different spaces, subject to
     constant change, designed for living and working. We don’s
     want to just talk, we want to get to the bottim of actual
     manifestations. Hear inspiring ideas ar one-of-a-kind locations,
     and engage in discussions with key opinion leaders and the
     industry leaders of the day. We bring together big players - for
     matchmaking, and for engaging with content and ideas. We
     provide food for thoughts about transformations in the real
     estate industry and in society - from new work to new
     residential, from urban development to the rediscovery of
     country living.
     „How to Live“: a vision of life and work in the future.

37
AD SALON 2021
                                Event teaser
                                Q1 „Re-Work“
       RE-WORK                  - Munich -
                                Location: new concepts of working

                                Q2 „Re-Unite“
      RE-INVENT                 - Uckermark -
                                Location: co-working project in the countryside

RE-UNITE         RE-TAIL        Q3 „Re-Tail“ (tbd)
                                - Hamburg -
                                Location: innovative retail space / Speicherstadt

                                Q4 „Re-Invent“
                                - Berlin -
                                Location: Tacheles / conversion concepts

                           38
EVENT
  CONCEPT
  Network
                                        NETWORKING
                    SPECIAL LOCATIONS
  Information
  Inspiration
  Exchange

                                        PANEL TALK

DINNER EXPERIENCE            AWARD      AD SALON 2021
  18.09.2019
AD SALON 2021
                             Agenda teaser
                              ●   four day-long events with lectures, keynotes, panel
                                  talks, and open discussions in an exclusive setting at a
                                  one-of-a-kind location
MUNICH     HAMBURG            ●   around 50 pax per event from the real estate
                                  development, investment, architecture, and design
                                  sectors
                              ●   followed by a get-together / dinner

                             Advantage
                              ● exclusive guest list
                              ● Combination of networking and workshop / masterclass
                              ● special highlight - from a trend safari to acooking class -
                                 always includes an unforgettable moment.

OFF-SITE       BERLIN   40
over                           AD SALON 2021

85%
                                             Communication
                                             AD salons are an experiential, exclusive format for the
                                             discussion of hot topics in real estate and society. In parallel,
                                             three pillars of profound communication spread the salon
                                             content year-round, making it available to a wider public.

                                              1. General event communication: live reporting,
                                                 livestreaming, Salon report, etc*
                                              2. AD exclusive video documentation with a focus on
                                                 digital and social*
                                              3. PR Buzz - Creating Relevance: cooperation between
                                                 AD and relevant media / platforms / institutions /
of 2,000 global consumers reveal that
                                                 initiatives.
 a blend of both digital and physical
     channel experiences is their            *including integration of sponsors in the respective
                                             cooperation packages.
preferred way to interact with brands

                                        41
12.06.20
AD CULTURE CONSULTANCY
     New
      For over 100 years, AD Architectural Digest has been at the
     side of trail-blazing interior designers, architects, and lovers of
         design. Our aim: To get to the heart of design beyond
       superficial trends and rop open doors to previously hidden
        worlds. AD Culture Consultancy builds on this tradition of
      expertise - a think tank that links the editorial expertise of AD
                    with a global network of specialists.

     AD Culture Consultancy develops strategies for transforming
       new and old rooms an buildings into eloquent spaces -
       places for living and being. We don’t see work life and
      private life as antitheses. For AD, architecture and culture
                    have always gone hand in hand.

43
AD LEGACY
                               AD
                           THINK TANK

                                             AD
                  AD
                                           CULTURE
               EDITORIAL
            journalistic content
                                         CONSULTANCY
                 expertise               Real Estate & New
                                        Work / Transformation

                                   44
HOW AD CULTURE CONSULTANCY WORKS

               Concept and Design                                    Identity and Communications
  Placemaking and interior consulting (every building        Branding, marketing concepts, and communication
      and its environment is a unique experience)                    strategies for new and old buildings

             Analysis and Consulting                                      Redo, Reuse, Reinvent
  The new New Work: transformation of work cultures            Concepts for the revitalization, interim use, and
        and the space in which they manifest                        conversion of existing real estate

                                                        45
CASE STUDY: EUROBODEN
a transformational building for Euroboden

         Together with the real estate developer Euroboden, AD Culture Consultancy created a vision for a new culture of
             work. How do we want to work together in the future? How can rooms be designed to inspire creativity and
                 communication? Together, AD Culture Consultancy and Euroboden developed a new typology, a
          “transformational building” that provides a highly flexible shell for any number of possible uses – putting us at the
        spearhead of a new movement. Individualized floorplans instead of monotonous offices foster creativity and allow
        people to meet. The project includes a foundational narrative, a comprehensive digital hub, a digital launch, and
                                         a content concept and communication strategy.

                                                               46
OUR TOUCHPOINTS
THE MAGAZINE
                                  AD Architectural Digest is the interior design bible

                                  Replete with powerful images and always state-of.art, AD
                                  reports drom the frontiers of designs and informs 244,000
                                  readers* each issue about what’s new in architecture, interior
                                  design, art, and culture.

                                  In its magazine, AD creates the perfect balance between
                                  editorial content and advertising brands relevant to the
                                  target group to capture the attention and interest of readers.

                                  Haptic highlights such as ad specials with a luxury look and
                                  samples complete the reading experience.

                                  10 issues annually

*) AWA 2020 (Basis gesamt)   48
SUPPLEMENTS
     Single-focus AD supplements entertain and inspire reades
     while providing key information about your products and their
     creative added calue:

     06/21 Bath
     07+08/21 Real Estate I
     09/21 Kitchen
     11/21 Watches & Jewelry
     12/21+01/22 Real Estate II

49
WEBSITE
                                                         For 490k unique users a month*, ad-magazin.de is the go-to website
                                                         for the newest trends in architecture, design, interiors, and travel.

                                                         One-third of all users also engage with social media, in a mode of
                                                         inspiration and entertainment in which they are particularly open to
                                                         advertising and branding.

                                                         Most users are between the ages of 25 and 34, whereby older
                                                         users also make up a significant amount of traffic. This
                                                         underscores the significant buying power of most users, who
                                                         are particularly interested in real estate, lifestyle & design, as
                                                         well as finances, and art & culture.**

                                                          ●   Average session: 3.2 minutes
                                                          ●    Percentage of loyal users: 35% (users who visit AD online more
                                                              than 6 times)
                                                          ●   mobile / desktop
*) AD incl. network: agof digital facts June 2020   50
**) Google Analytics August 2020
NEWSLETTER
                                                        30,000 subscribers stay on top of what’s new in the AD
                                                        universe through the newsletter.

                                                        This high-reach newsletter has an open rate of up to 30%.

                                                        For optimal utilization of this reach, newsletters can be
                                                        booked with a customized design & call to action.
                                                        Newsletters are always optimized for mobile devices.

                                                        Newsletters leave the editorial desk each Tuesday,
                                                        customized newsletters are always possible.

*) Internal E-Mail-Service-Provider October 2020   51
INSTAGRAM
                                                              Almost 124k followers of @ad_germany keep up with
                                                              developments in the world of design on Instagram.

                                                              Exciting posts and stories, with a reach of 9.1 million and
                                                              224.745 story impressions and a marginal exit rate of 5.98%,
                                                              make the AD Instagram channel perfect fpr native
                                                              advertising.

                                                              Use this advertising-friendly environment with an Insta Story
                                                              Read - curated placement of your product on multiple story
                                                              slides.

* Internal measurement, 02.07. - 29.07.2020 Dashhudson   52
PINTEREST
                                                    For the AD audience, the AD Pinterest channel is the source
                                                    of inspiration for lifestyle and working. Our exceptionally
                                                    designed moodboards and beautiful visual language have
                                                    captured the imagination of 42,000 followers.

                                                    With diverse pinboards on the topics of interiors, inside homes,
                                                    and travel, the AD Pinterest wall has to date generated 8.56
                                                    m. impressions and 326.930 interactions.
                                                    You too can become a part of the AD pinterest wall and use
                                                    this environment for native product placement.

                                                    Co-branded Pinterest walls on th topics:
                                                     ● Redo, Re-Use, Re-Invent
                                                     ● X-Mas
                                                     ● Tableware
                                                     ● Colors
                                                     ● and individual
*) Internal measurement, 02.07. - 29.07.2020   53
360° EXAMPLE: LIEBHERR
Best Case 1
                                                                Picture     Picture

                                    New
                                    Work

                                                                Picture     Picture

 2/1 print ad in kitchen   Sponsor of the         Advertorial   Insta Story Read
  supplementt 09/20        social: Kitchen

                                             54
MULT-CHANNEL EXAMPLE: USM
Best Case 2

                      New
                      Work

                                          Picture         Picture      Picture

              Advertorial    Customized             Insta Story Read
                             Newsletter
SUMMARY: COMMERCIAL MOMENTS 2021

      Monthly
      (Bouble issues 07+08/21 & 12/21+01/22)                                 All year

Feb   Mar     Apr       Ma         Jun         Jul   Aug   Sep   Oct   Nov         De   Jan
                         y                                                          c

                                                     56
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