Trusted Media For Trusted Brands - Nikkei Online Edition Media Kit - 日本経済新聞
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Trusted Media
For
Trusted Brands
Nikkei Online Edition
Media Kit
Jan – Mar. 2021 Edition
Digital Business, NIKKEI Inc.
March 19, 2021 Edition
Trusted Media For Trusted Brands
As the waves of digital transformation surge at an unforeseen pace,
we are seeing the world change rapidly.
It’s also true that unprincipled use of technology could impair the reader experiences,
corporate brand value and trust in the media.
Now, therefore, a discerning eye for the reliable is needed more than ever.
We aim to enhance our clients’ brand value by conveying their passion for business.
For our clients to win trust in this age of online dissonance,
we believe that the vehicles of the message must also be reliable.
Trusted media
For trusted brands
All for the readers
Nikkei Online Edition’s advertisement team seeks to embody these three core values.
We pride ourselves on providing brand-safe, high-quality ad space
that is free of brand damaging context.
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 2
Table of Contents
■ About the Nikkei Online Edition ・・・5 ■ Simultaneous Placement in Print and Digital Edition
Homepage Takeover ・・・39
■ Rich / Video Ads Morning & Evening Edition One Day Takeover ・・・40
Billboard ・・・15
Billboard Video ・・・16 ■ NIKKEI STYLE Original Formats
Mobile Billboard ・・・17 About the NIKKEI STYLE ・・・42
Large Gate Banner ・・・18 Mobile Billboard ・・・45
inRead Video ・・・19 Mobile Billboard Video ・・・46
Mobile inRead Video ・・・20 Mobile Parallax ・・・47
Video Rectangle (MPU) ・・・21
Video Rectangle (MPU) (Mobile Designation) ・・・22 ■ Webinar
Nikkei Online Edition Webinar ・・・49
■ Display Ads
Double Rectangle (MPU) ・・・24
■ Targeted Email
1st Rectangle (MPU) ・・・25
Nikkei ID Targeted Email (Text Ver.) ・・・52
Run of NIKKEI Rectangle ・・・26
Targetable Attribute Categories ・・・53
Mobile Rectangle (MPU) ・・・27
Nikkei ID Targeted Email (Text Ver.) Schedule & Fees ・・・55
Targeting Rectangle (MPU) by Nikkei ID ・・・28
Targetable Attribute Categories ・・・29
■ Microsite
Targeting Rectangle (MPU) by Site Category ・・・31
Microsite Package Introduction ・・・57
Brand Safety Targeting ・・・32
〇■ Guidelines, Disclaimers ・・・59
■ In-feed Ads ・・・34
〇■ Specifications
■ Text Ads Creative Specifications (General) ・・・61
Premium Text ・・・36 Rich / Video Ads Creative Specifications ・・・62
Text ・・・37 Display Ads Creative Specifications ・・・63
Simultaneous Placement in Print and Digital Edition
・・・64
Creative Specifications
NIKKEI STYLE Original Formats：Creative Specifications ・・・65
Nikkei ID Targeted Email (Text Ver.) Specifications ・・・66
Revised Feb. 05, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 3Nikkei Online Edition – Highly Supported by Business persons
Since its inception in 2010, Nikkei Online Edition has garnered the trust and support of Japan’s business
community as a source of business news and information. As Nikkei Online Edition is strongly recognized as a high
quality media platform, ads published with us share by association NIKKEI’s reputation for trustworthiness and
uncompromising quality, thereby contributing significantly to advertisers’ brand image and awareness.
User Survey: Image of Companies with Ads on Nikkei Online Edition
70.0%
NIKKEI Online Edition Nikkei Online Edition User Survey 2019
・Survey method: Online survey
60.0% Portal Site 58.7% ・Survey period: June 11 - 14, 2019
・Survey participants: 1,489 online edition readers who visit our site at least
once a week, and 1,490 members of Nikkei Research focus group who have
not used online edition.
SNS Site
50.0%
40.0%
30.8%
30.0%
28.4%
20.0%
18.2%
15.2%
10.0%
0.0%
First Class Trustworthy Tradition / Legacy Superior to
Stable Competitors
Revised Aug. 04, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 4Reliability of Nikkei Online Edition
Nikkei Online Edition achieved more than 70% viewability, which is much higher than the average Japanese website and even
the global average. In addition, low fraudulent impressions and low brand risk enable your ad to reach users safely and reliably.
■Viewability*1 Jul. 2020 Survey (IAS Measurement)
77.2%
71.9%
62.7%
57.4%
Global average average
*1 Percentage of total impressions where the ad frame was at least 50% viewable and was displayed for 1 second or more.
■Fraudulent Impressions *2
■Brand Risk *3 ■Time In-View*4
Unit:Second
0.00 23.78
4.1%
2%
4.2%
Global average
Global average Global average
※without ad verification
23.14
13.2% 6.2%
Average 2.8 22.49
average average
※without ad verification
%
0% 2% 4% 6% 8%
0.0% 12.0% 21 22 23 24
*4 The average time of ad impressions
*2 Percentage of fraudulent impressions *3 Percentage of impressions displayed
which appear at least 50% on screen for more than one second
including bots and non-human traffic. that were determined to have a brand risk.
Revised Feb. 05, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 5Variety of Audience Targeting using Nikkei ID
There are roughly 9,600,000
Nikkei ID holders in total. Within 760,000
NIKKEI
this there are “Nikkei Online ONLINE
EDITION PAID
Edition Paid Members” and free MEMBERS
“Nikkei Online Edition Registered 5,100,000
Members”. In addition to
NIKKEI ONLINE EDITION
registered user attributes such as REGISTERED MEMBERS
occupation, age, gender and place
of residence, we can also target
based on Nikkei ID holders’ site ALL Nikkei 10,000,000
access and articles read. ID HOLDERS
*As of Dec 2020
Revised Feb. 5, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 6Overview of All Online Edition Members
Majority of subscribers are male, 30〜60 years old, live in the major
metropolitan areas, and earn over 6,000,000 JPY a year.
Gender Area
Chubu
Kinki
11.8% Kanto All Other
Male Female 15.7 % 57.4% 15.2 %
76.8% 22.1%
20,000,000+ JPY
60yrs～ 3.6 %
０～29ｙｒｓ 10,000,000 –
Annual
Age 20.4 % 14.5 %
19,999,999 JPY
household 18.6 %
Income
10,000,000+ 0 – 5,999,999 JPY
30－59ｙｒs 30－３９ｙｒｓ JPY 48.5 %
18.7 %
22.2%
s
50-59yrs 65.1% 6,000,000 -
23.0 % 9,999,999 JPY
29.3 %
40-49yrs
*As of Oct, 2020
23.4 % Revised Feb. 5, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 7Overview of Paid Subscribers
Paid subscribers mostly reside in the greater Tokyo metropolitan area and are
males aged 30〜50. Nearly 40% have an Household Income of 10,000,000+ JPY.
Gender Area
Other
Chubu
Male Female 10.2%
Kinki 9.1 % Kanto
14.5 % 66.2%
80.6% 17.0 %
60+ yrs
20,000,000+ JPY
0-29 yrs
11.0 % Annual 7.2 % 0 – 5,999,999 JPY
Age 14.8 %
household 31.1 %
Income
10,000,000 –
19,999,999 JPY
30-39 yrs
30 – 59 yrs 31.0% 10,000,000+ JPY
20.4 %
50-59 yrs
69.4% 38.2%
24.6%
6,000,000 –
9,999,999 JPY
40-49 yrs
30.7 %
24.4 %
*As of Oct, 2020
Revised Feb. 5, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 8Effective Brand Recognition to Influential Executives
Around 60% of paid subscribers are business decision makers. As 1 in 2 subscribers
work in a large corporation, and 1 in 4 subscribers is involved in management,
advertising with NIKKEI Online allows you to reach a highly influential demographic.
Sales
Approx.
Position Field 30 %
Company Size
Management 30.8 %
Other 1 - 99 10,000+
President / Board Member
36.4 % + Corporate 22.4 % 22.7 %
18.3 % Planning
Approx.
Managerial
26 %
Companies with
Class 1000 + Employees
Approx. Approx.
50
General
60
Manager
% 14.2 % 14.4 % %
11.7 %
100 - 999 1,000 – 9,999
Corporate Planning /
Management
7.6 % 22.6 % 32.2 %
Section Manager
31.1% 2.3 %
Specialized
4.0 %
Manufacturing
Marketing
3.0 %
Sales
& Materials
R&D
IT
*As of Oct, 2020
Revised Feb. 5, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 9Effective Reach to High Class, Quality Consumers
High Class NIKKEI ONLINE readers are unique in that they possess high
household incomes and have a strong interest in asset management and luxury
goods. Our online readers are also discerning consumers who are loyal to brands
they respect.
Household Income of Financial Assets of Possess
10,000,000 + JPY 30,000,000 + JPY Automobile
IMPORT
58.0 % 37.4 % 22.7 %
※Non-users：28.6% ※Non-users：28.5% ※Non-users：11.0%
Use of First or
Agree: “When purchasing
luxury goods, other Business Class for Want to eat delicious foods
factors are more Overseas Business even if it is expensive
important than cost” Trip Flights
37.9 % 45.9 % 36.7 %
※Non-users：13.8% ※ Out of all respondents who responded they have ※Non-users：17.3%
travelled abroad on business trips in the previous 3 years.
※Non-users：30.0%
Source: Nikkei Online Edition User Survey (2020)
Criteria: Profession = Employed & Self Employed, Rank = General Manager and above Revised Oct 30th, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit July – Sept. 2020 Edition 103 Smart Device Specific Services Available
The Nikkei Online Edition is available in both Mobile and App form to facilitate
comfortable reading via smart devices. Unique ad placement options are available to
target readers on these two platforms.
Paid Subscribers Only
Nikkei Online Edition Nikkei Online Newspaper
Mobile Edition App Viewer App
Advertisements placed in the NIKKEI
Print Edition are viewable online. Links to
your company or promotional site can be
placed on the digital version of the print
ad within the Newspaper Viewer App.
Revised Nov. 27, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 11User Device Access Trends by Scene
Desktop usage hits its peak at 9am (JST), while mobile is most often used in the morning and evening
during commuting hours as well as lunch break. This trend has not changed even after work from
home has become the standard. Placing your ads on both devices is a very effective way to deliver
your message seamlessly to the audience at any time.
Commute @ Work
PC Smart Device
Highly Used
Used Most In transit Night @ Home
during Lunch Time
by Both Devices
Stable Access
Traffic Maintained
Moring @ Home
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Average hourly usage of devices in business days: based on PV (Oct, 2020 )
Revised Feb. 05, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 1239% of Readers Use both Smart Devices and Computers
Nearly half of all users utilize both smart devices and personal computers to access
the Nikkei Online Edition. A wide audience can be reached through the placement of
advertisements in both the Nikkei Online Edition PC and Mobile websites.
Peruse exclusively Peruse exclusively
on Smart Devices Utilize both on Computers
Smart Devices
27.2 % and Personal 33.9 %
Computer
38.9 %
Nikkei ID User Statistics collected Jul. – Sep 2021
Revised Oct. 30, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 13Rich / Video Ads
Premium Demo Page URL
Billboard https://www.nikkei.com/?ad_previ
ew_li_id=43596
PC
● A large advertisement is displayed at Homepage.
● Recommended for those who want an impactful approach to readers.
● To ensure SOV 100%, all other banners will be hidden when the Billboard is present.
(Note: For the NIKKEI STYLE sections, only the 1st Rectangle/MPU is hidden.)
Volume
Location Rate (JPY)
(imp/week)
Billboard is
displayed at full ① Nikkei Online Edition Homepage 1,000,000 10,800,000
size until end of
video or manually ② Nikkei Online Edition
1,000,000 7,200,000
closed by the user. (excl. Homepage)
③ NIKKEI STYLE 1st Billboard
Subchannel Home, Articles 500,000 3,000,000
(excl. Men’s Fashion)
Product Overview
Monday（in case of holiday,
Period 1 week Start Date
next business day)
Start Time 9:30 am JST
Guarantee Type Impression Guaranteed Display Type Rotation
Please see the separate Billboard Ad specifications and the Creative
Creative Specs.
Specification section in the appendix of this guide.
Creative
# Simultaneous
1 Replacement / Not permitted.
Creatives Permitted
Swap
Creative Creative Image Content – 20 business days prior
Submission Creative Pre-Flight Review - 15 business days prior
Deadlines Creative Submission Deadline – 10 business days prior
※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
Collapsed ※ Please note that equalized distribution per day and time is not guaranteed.
View ※ In the event of special news (breaking news), billboard ads may be temporarily suspended. If there is a lot of special
news reports, there is a chance we won’t be able to deliver all guaranteed impressions within original time period.
※The above image is for illustration. Actual design may change. ※ Collapsed banner shown after playing video is not linked landing page. Upon clicking, the video will replay.
Revised Feb. 16, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 15Premium PC Demo Page URL
Billboard Video Video
https://www.nikkei.com/article/DGXMZO
52720030Y9A121C1L82000/?ad_preview_l
i_id=41711
● A large advertisement is displayed in the first view. Max video length 30 seconds.
● Recommended for those who want an impactful approach to readers.
VIDEO AD
● To ensure SOV 100%, all other banners will be hidden when the Billboard Video is
present. (Note: For the NIKKEI STYLE sections, only the 1st rectangle (MPU) is hidden.)
Volume
Location Rate (JPY)
Side Panels
(plays/week)
① Nikkei Online Edition 600,000 6,000,000
(excl. Homepage) 300,000 3,000,000
② NIKKEI STYLE
Subchannel Home, Articles 300,000 3,000,000
(excl. Men’s Fashion)
Product Overview
Monday (in case of holiday,
Period 1 week Start Date
next business day)
Start Time 9:30 am JST
Guarantee Type Play Count Display Type Rotation
Collapsed Please reference separate Billboard Video Ad specifications document and see
Creative Specs.
Creative Specification section in the appendix of this guide.
View
# Simultaneous Creative
Video Creatives 1 Replacement Not permitted
While Playing Permitted / Swap
Video Area：Click to go to designated link URL
Side Panels: Click to go to designated link URL Creative Pre-Flight Review 20 business days prior
Deadlines
Video Submission Deadline 15 business days prior
※ SOV 100% is not possible for the NIKKEI STYLE sections.
Post-Play ※ Not delivered to logged-in paid Nikkei ID members.
After play, the entire ad area will auto-collapse after being open for ※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
max 30 seconds, returning to stop position. ※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
＊ NOTE: Sound is off by default. ※ Sound only plays when viewer clicks speaker button within the video ad space.
※ VPAID delivery is not accepted.
※The above image is for illustration. Actual design may change. Revised Dec. 03, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 16Demo Page URL
Premium
Mobile Billboard
https://marketing.nikkei.co.jp/static/a
dweb/demo/MoileBillboard_Template.
Mobile html
Please set browser size (horizontal) to 320～
420 pixels.
● Large ad placed at the top of the mobile site.
● Recommended for those who want an impactful approach to readers.
Volume Rate
Location
(imp/week) (JPY)
Nikkei Online Edition Mobile
1,000,000 7,200,000
article pages
AD Product Overview
Period 1 week Start Date Monday
（in case of holiday, next business day)
Start Time 9:30 am JST
Guarantee
Impression Guaranteed Display Type Rotation
Type
Creative
Please see "Creative Specifications" at the end of the media kit.
Specs.
#Simultaneous Creative
Video Creatives 1 Replacement Not permitted
Permitted / Swap
Creative Image Content – 15 business days prior
Deadlines
Creative Submission Deadline – 10 business days prior
※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
※ In the event of special news (breaking news), billboard ads may be temporarily suspended. If there is a lot of special
news reports, there is a chance we won’t be able to deliver all guaranteed impressions within original time period.
Revised Feb. 21, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 17Premium Demo Page URL
Gate Banner PC
https://marketing.nikkei.co.jp/static/adweb/demo/ad_gate.html
※Please use devise which width is more than 1750px.
※The image might not be shown when you use cerrtain browsers such as IE11.
● A large advertisement is displayed at Homepage.
● Recommended for those who want an impactful approach to readers.
● To ensure SOV 100%, all other banners will be hidden when the Billboard is present.
(Note: For the NIKKEI STYLE sections, only the 1st Rectangle/MPU is hidden.)
Volume
Location Rate (JPY)
(imp/week)
Nikkei Online Edition (artilcle pages) 400,000 4,000,000
Product Overview
Monday（in case of holiday,
Period 1 week Start Date
next business day)
Start Time 9:30 am JST
Guarantee Type Impression Guaranteed Display Type Rotation
Please see the separate Billboard Ad specifications and the Creative
Creative Specs.
Specification section in the appendix of this guide.
Creative
# Simultaneous
1 Replacement / Not permitted.
Creatives Permitted
Swap
Creative Creative Image Content – 20 business days prior
Submission Creative Pre-Flight Review - 15 business days prior
Deadlines Creative Submission Deadline – 10 business days prior
※ Not delivered to logged-in paid Nikkei ID members.
※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
※ Frequency controls will be in place for this product.
※ Please note that equalized distribution per day and time is not guaranteed.
※ In the event of special news (breaking news), billboard ads may be temporarily suspended. If there is a lot of special
news reports, there is a chance we won’t be able to deliver all guaranteed impressions within original time period.
Revised Jan. 08, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 18Premium PC Demo Page URL
inRead Video Video
https://nikkei.com/article/DGXMZO5
2442390R21C19A1LKA000/?ad_previ
ew_li_id=40941
● Deliver a video ad within article pages on Nikkei Online Edition.
● Video plays automatically when scrolled over.
● Highly transparent ad product where 1 play = 1 guaranteed view
Product Overview
Nikkei Online Edition (excl. Life section)
Location
※ In some cases the insertion may not appear in some areas at editorial’s discretion.
Volume 600,000 plays Rate 3,000,000
Monday (in case of holiday, next
Period 2 weeks Start Date
business day)
Start Time 9:30 am JST
# Advertisers
Guarantee Type Play Count Max 3
Permitted per Period
Creative Specs. Please see the Creative Specifications section in the appendix to this guide.
VIDEO AD
# Simultaneous
Video Creatives Up to 4（count includes creative replacements/swaps）
Permitted
Creative Pre-Flight Review 20 business days prior to insertion
VIDEO AD Deadlines
Video Creative Submission Deadline 15 business days prior to insertion
詳しくはこちら もう一度みる
※ Frequency controls will be in place for this product.
※ Sound only plays when viewer clicks speaker button within the video ad space.
※ Publication is subject to NIKKEI’s Advertisement Publishing Standards.
※ Depending on the video content, NIKKEI reserves the right to refuse the insertion.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more
creatives during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting
with the 5th.
※ Upon conclusion of video play the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.
※The above image is for illustration. Actual design may change.
Revised Dec. 03, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 19Demo Page URL
Mobile
Mobile inRead Video
https://marketing.nikkei.co.jp/static/
adweb/demo/mobile.html
Video Please set browser size (horizontal)
to 320～420 pixels.
● Video product for smart device users
Nikkei Online Edition
Mobile ● Videos are displayed at the bottom of the page and play automatically once
scrolled over
● As one play = one guaranteed view, this is a highly transparent product.
Product Overview
Location Nikkei Online Edition Mobile (Smartphone, Tablet)
OS
Available（Android/iOS only）
Specification
Volume 200,000 play starts Rate (JPY) 1,000,000
Monday (next business day in
Period 1 week Start Date
case of holiday)
Start Time 9:30 am JST
Guarantee # Advertisers
Number of play starts guarantee 2
Type Permitted
※ Please note that equalized distribution per day and time is not guaranteed.
※ OS designation is determined by the user agent, and incurs a 150% rate increase. Running an ad or URL link based on the OS incurs a
Click For More Replay 120% increase in rate (excludes NIKKEI STYLE mobile rectangle MPU).
※ For ad effectiveness reasons and to protect the user experience, frequency controls will be in place for this product.
※ Sound only plays once user clicks the speaker button in the ad frame.
※ Not delivered in Mobile App
Creative Specifications
Max 1920×1080 pixels
Resolution Format ・ Size MP4, MOV, WEBM, OGV 4MB
－min 640×360 pixels
Codec Mostly all (excl. ProRes4444, HDV 720p60, Go2Meeting 3&4, ER AAC LD, RECODE)
Length Max 30 seconds Perspective 16：9 （4：3 not facilitated）
While Playing
※ Up to 4（count includes
Video Area：Click to go to designated link URL # Simultaneous ※ Up to 4（count includes Creative
simultaneous insertions, business
Side Panels: Click to go to designated link URL Video Creatives creative replacements / Replacement
days only, all creatives submitted at
Permitted swaps） / Swap
once）
Post-Play Deadline 10 business days prior
After play, the entire ad area will auto-collapse after being open for
max 30 seconds, returning to stop position. ※ Creatives submitted must abide by NIKKEI’s advertising standards.
※ NIKKEI reserves the right to reject video creatives based on their content..
※ VPAID delivery is not accepted.
＊ NOTE: Sound is off by default.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the
same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
iOS is a trademark of Apple Inc. ※ Upon conclusion of video play the page returns to standard NIKKEI design.
Android is a trademark of Google Inc. Revised Feb. 21, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 20Premium PC Demo Page URL
Video Rectangle (MPU) Video
https://www.nikkei.com/?ad_previe
w_li_id=40938
● A video of max size 10 MB is displayed in the 1st rectangle /MPU position.
● As the video auto-plays on load to get the reader’s attention, this product is
recommended for those who want to ensure their message is delivered.
Double
Rectangle/MPU
VIDEO AD
Location Rate (JPY/imp)
Rectangle/MPU Rate
(JPY/imp)
Nikkei Online Edition Homepage Only (PC) 4.0 5.5
Nikkei Online Edition (PC) 3.0 4.0
2.8
NIKKEI STYLE 2.0
(PC only)
※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
Product Overview
Period Any Start Date Any Weekday
Ad Serve Start
9:30 am JST
Time
Guarantee Type Impressions Guaranteed Display Type Rotation
# Advertisers
Nikkei Online Edition ：1
Display Areas Permitted per 1
NIKKEI STYLE：3
Period
※The above image is for illustration. Actual design may change.
Creative Specs. Please reference the Creative Specifications section in the appendix to this guide.
# Simultaneous Creative ※ Up to 4
While Playing Up to 4（count includes (count includes simultaneous insertions,
Video Creatives Replacement /
Video Area：Click to go to designated link URL creative replacements/swaps） business days only, creatives must be
Permitted Swap provided all at once at start.)
Side Panels: Click to go to designated link URL
Submission Creative Pre-Flight Review: 15 business days prior
Deadline Finalized Creative Deadline: 10 business days prior
Post-Play
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
After play, the entire ad area will auto-collapse after being open for additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
max 30 seconds, returning to stop position. ※ NIKKEI reserves the right to reject video creatives based on their content.
※ Upon conclusion of video play the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.
＊ NOTE: Sound is off by default. ※ Sound only plays when viewer clicks speaker button within the video ad space.
※ Not to be placed in Morning &Evening Section.
※ In some cases the insertion may not appear in some areas at editorials discrete. Revised Feb. 21, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 21Mobile Demo Page URL
Video Rectangle (MPU) (Mobile Designation) https://r.nikkei.com/?ad_preview_li
_id=40940
Video Please set browser size (horizontal)
to 991 pixels or less.
Nikkei Online Edition Nikkei Online Edition ● Run a video of up to 10 MB in size as a mobile rectangle (MPU).
Mobile App
● Video plays automatically to get users attention. Recommended for those who want
to ensure message delivery.
Location Rate (JPY/imp)
Nikkei Online Edition Mobile,
2.8
Nikkei Online Edition App
※ Minimum order of JPY 500,000.
※ Equalized distribution by date and time is not guaranteed.
※ Upon conclusion of video play the page returns to standard NIKKEI design.
※ VPAID delivery is not accepted.
※ Sound only plays when viewer clicks speaker button within the video ad space.
Product Overview
Insertion Start
Insertion Period Any Any Weekday
Date
Ad Serve Start
9:30 am JST
Time
Click for More Replay Guarantee Type Impression Display Type Rotation
# Advertisers
After play # Display Areas 1 Permitted per -
completes Period
Format: MP4, MOV, WEBM, OGV
File Format, Size, Size: >= 10 MB
Display Area Size 300 x 250 pixels
Resolution Resolution: 1920 x 1080, 640 x
360
While Playing
Video Area：Click to go to designated link URL
Animation Permitted Loop 60 seconds
Side Panels: Click to go to designated link URL
※ Up to 4 (count includes
# Simultaneous Creative
Post-Play Up to 4, including simultaneous insertions,
Video Creatives Replacement /
After play, the entire ad area will auto-collapse after being open for swaps business days only, all creatives
Permitted Swap
max 30 seconds, returning to stop position. to be submitted at once）
10 business days Recommended
＊ NOTE: Sound is off by default. Submission iOS 9 or above
prior to planned System
Deadline Android 5.0 or above
insertion date Environment
iOS is a trademark of Apple Inc.
Android is a trademark of Google Inc.
Revised Feb. 21, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 22Display Ads
Display PC
Double Rectangle (MPU) Targeting
● Twice the size of a standard rectangle/MPU.
● Recommended for those who want to significantly improve their ad recognition rate
using an impactful approach.
● Using an impactful creative you can expect a higher cost performance than with a
standard size rectangle/MPU (based on NIKKEI delivery results).
Product Rate (JPY/imp) Location
Nikkei Online Edition HP 4.5 Homepage Only
Nikkei Online Edition 3.0 All, excl. Life
NIKKEI STYLE 1.8 NIKKEI STYLE
NIKKEI Corporate
0.9 NIKKEI Corporate Information Digital
Information DIGITAL
Nikkei ID Targeting Audience targeting options available utilizing Nikkei ID holders’
demographic attribute data such as position, industry, salary, company
Double Rectangle (MPU)* size, etc. For details see page 21.
※ Minimum order of 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For audience targeting options and details, please see ‘Targeting Rectangle’ page.
※ For NIKKEI Online section targeting or NIKKEI STYLE channel/category targeting, please add +0.5 JPY/imp to above rates.
※ If using section/channel/category targeting, it’s not possible to use Nikkei ID audience targeting.
Product Overview
Period Any Start Date Any Weekday
Guarantee Type Impressions Guaranteed Display Type Rotation
# Advertisers
Display Areas 1 －
Permitted
Creative Specs. Please see the Creative Specifications section in the appendix of this guide.
※ Up to 4 (count includes
# Simultaneous ※Up to 4（count Creative
simultaneous insertions, business
Creatives includes creative Replacement /
days only, all creatives to be
Permitted replacements/swaps） Swap
provided at same time all at once）
Creative Creative Pre-Insertion Review: 13 business days prior;
※The above image is for illustration. Actual design may change. Deadlines Final Submission Deadline: 8 business days prior
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during
the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised Sep. 13, 2019 ※ Upon pre-insertion review, there are cases where NIKKEI may refuse and/or request changes to the creative.
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 24Display PC
1st Rectangle (MPU) Targeting
● Possible to place at the Homepage of almost all sections of the Nikkei Online Edition.
● Recommended to those who want to appeal to businesspeople efficiently and reliably.
● Audience targeting options available with Nikkei ID
(Nikkei Online Edition Homepage : It is not possible to use Nikkei ID audience targeting.)
Product Rate (JPY/imp) Location
Nikkei Online Edition HP 3.0 Homepage Only
Nikkei Online Edition 2.0 All, excl. Life
NIKKEI STYLE 1.2 NIKKEI STYLE
NIKKEI Corporate
0.6 NIKKEI Corporate Information DIGITAL
Information DIGITAL
Nikkei ID Targeting Audience targeting options available utilizing Nikkei ID holders’
demographic attribute data such as position, industry, salary,
Rectangle (MPU)* company size, etc. For details see page 21.
※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For more details on audience targeting please see the Nikkei ID Targeting Rectangle (MPU) page.
※ For NIKKEI Online section targeting or NIKKEI STYLE channel/category targeting,
please add +0.5 JPY/imp to above rates.
※ When using section/channel/category targeting, it’s not possible to use Nikkei ID audience targeting.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during
the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Product Overview
Period Any Start Date Any Weekday
Guarantee Impressions Guaranteed Display Type Rotation
# Advertisers Permitted
Display Areas 1 －
per Period
Creative Specs Please see the Creative Specifications section in the appendix of this guide.
# Simultaneous Creative ※ Up to 4（count includes
※ Up to 4（count includes simultaneous insertions, business
Creatives Replacement
creative replacements/swaps） days only, all creatives to be
※The above image is for illustration. Actual design may change. Permitted / Swap submitted together）
Deadline 8 business days prior
Revised March 09, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 25Display PC
Run of NIKKEI Rectangle Targeting Mobile
● Advertisement is displayed at random in any rectangle (MPU) space.
● As we adopt delivery method to ensure high viewability, we will reliably deliver.
Rate
Product Location (Sections)
(JPY/imp)
Nikkei Online Edition, NIKKEI STYLE, NIKKEI Corporate Information
Run of NIKKEI DIGITAL, Nikkei Online Edition Mobile, Nikkei Online Edition App
1.0
Rectangle (HTML5 creatives and ads served by 3rd party distribution will not be
delivered to the Nikkei Online Edition App)
Run of NIKKEI
Nikkei Online Edition, Nikkei Online Edition Mobile,
Rectangle (Nikkei 1.5 Nikkei Online Edition App
Online Edition Only)
Device Designation X 120% -
Nikkei ID Targeting Audience targeting options available utilizing Nikkei ID holders’ demographic attribute data
such as position, industry, salary, company size, etc. For details see page 21.
Rectangle (MPU) ※Applicable to Run of NIKKEI, Run of NIKKEI (Nikkei Online Edition Only)
※ Minimum order of 500,000 JPY.
※ Ad may not appear in every ad space. Ads served using 3rd party delivery will not appear on the Nikkei Online Edition App.
※ Please note that equalized distribution per day and time is not guaranteed.
※ For more details on audience targeting please see the Nikkei ID Targeting Rectangle (MPU) page.
※ For those interested in section targeting, please use 1st Rectangle (MPU) or Targeting Rectangle (MPU) with site category targeting.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period,
an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
※ Delivery reports for this product detail overall combined performance and don’t include the location of all delivered impressions.
Product Overview
Period Any Start Date Any Weekday
Guarantee Impressions Guaranteed Display Type Rotation
# Advertisers
Display Areas 1 Permitted per －
Period
Creative Specs. Please see the Creative Specifications section in the appendix of this guide.
# Simultaneous ※ Up to 4（count Creative ※ Up to 4（count includes simultaneous
Creatives includes creative Replacement / insertions, business days only, all creatives
Permitted replacements/swaps） Swap must be submitted together）
Deadline 8 business days prior
※The above image is for illustration. Actual design may change. Revised March 09, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 26Mobile Targeting
Mobile Rectangle (MPU) Display
● Deliver a rectangle (MPU) to mobile smart devices.
Nikkei Online ● Rectangle (MPU) is displayed beneath article pages on the NIKKEI Online Mobile
Nikkei Online Edition Edition and NIKKEI Online App.
Mobile Edition App
● As we adopt delivery method to ensure high viewability, we will reliably deliver.
Rate
Product Location
(JPY/imp)
Nikkei Online Edition Mobile,
Run of NIKKEI Rectangle 1.2 Nikkei Online Edition App, NIKKEI STYLE
Run of NIKKEI Rectangle– The Nikkei Online Edition Mobile, The Nikkei
1.8
Mobile & App ONLY Online Edition App
NIKKEI STYLE 1.2 NIKKEI STYLE
Section, Channel, Category Rectangle MPU with site category targeting is available. Please see
Targeting the relevant pages for the above products.
※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ Third party delivery is not accepted.
※ It is not possible to designate between mobile and app editions.
※ OS designation is determined by the user agent, and incurs a 150% rate increase. Running an ad or URL link
based on the OS incurs a 120% increase in rate (excludes NIKKEI STYLE mobile rectangle MPU).
Creative Specifications
Period Any Start Date Any Weekday
Guarantee Type Impression Guarantee Display Type Rotation
# Advertisers
Display Areas 1 -
Permitted
GIF,JPEG,PNG
Image Size
300 x 250 pixel File Type ・ Size 600×500 pixel, >=150KB
(W×H)
(Retina compatible）
※ Up to 4（count includes
# ※ Up to 4（count Creative
simultaneous insertions, business
Simultaneous includes creative Replacement /
days only, all submitted
Creatives replacements / swaps） Swap
together）
Deadline 8 business days prior
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during
the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised March 09, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 27Display PC
Targeting Rectangle (MPU) by Nikkei ID Targeting Mobile
● When targeting by two or more Nikkei ID demographic attributes, the rate will be the same as segment 1(*).
● When targeting multiple attributes from segment 3, the rate is calculated using the number of attributes multiplied by the segment charge (x 120% x 120% x 120%...)
● When utilizing DMP expansion targeting, a 150% premium is applied to the segment rate.
(Example: DMP Re-Targeting of Visitors x Attributes: 30s, 40s & Section manager & above = 150% x 200% = 300%)
● When utilizing multiple targeting options, please contact NIKKEI prior to order placement to check availability during desired insertion period.
● Minimum order for each segment (including multiple attributes) is 500,000 JPY. Orders exceeding minimum only due to selection of multiple attributes will not be accepted.
● We offer separate targeting products such as targeting women or students. Please contact your sales representative for further details.
Double Rectangle 1st Rectangle Run of NIKKEI
(MPU) (MPU) Rectangle Run of NIKKEI
Segment Name Demographic Attributes / Browse History (Nikkei Online Edition (Nikkei Online Edition (Nikkei Online Edition Rectangle
Specified) Specified) Specified)
Ad placement and devices vary by product. For details see each product’s dedicated page.
2 or more Nikkei ID targeting attributes OR below package options(*):
Large Company Company Size: 1000+ Employees X Rank: General Manager
Executive and Above
Segment Midsize Company Company Size: >1000 Employees X Position: Corporate
6.0 JPY/imp 4.0 JPY/imp 3.0 JPY/imp 2.0 JPY/imp
1 Top Level Management
（x 200％
High Income
Household Income: 10,000,000+ JPY OR Doctor, Lawyer, (@3.0 x (@2.0 x (@1.5 x (@1.0 x
base rate） Accountant, etc. 200%) 200%) 200%) 200%)
Nikkei Online Edition Paid Members
Country
1 Nikkei ID targeting attribute OR below package options:
Rank General
Rank: General Manager and above
Segment
Manager and Above 4.5 JPY/imp 3.0 JPY/imp 2.25 JPY/imp 1.5 JPY/imp
Involved in IT Management or Board Member, Corporate Planning, IT
2 Decision Making Systems Division
(x 150％
Automotive, transportation machinery, electronics,
(@3.0 x (@2.0 x (@1.5 x (@1.0 x
base rate）
Manufacturing electronic parts, heavy machinery, materials, produce, 150%) 150%) 150%) 150%)
medicine, cosmetics, other
DMP Custom User Reading Trends, Reading History, Article Keyword, etc.
Segment
Tokyo / Kanagawa / Chiba / Saitama / Osaka 3.6 JPY/imp 2.4 JPY/imp 1.8 JPY/imp 1.2 JPY/imp
3 Greater Tokyo / Chubu / Kansai
(x 120％ (@3.0 x (@2.0 x (@1.5 x (@1.0 x
base rate）
20s / 30s / 40s / 50s / 60+ 120%) 120%) 120%) 120%)
DMP
Segment
See above. x 90% of rate of segment being expanded upon
Revised Jan. 15, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 28Targetable Attribute Categories
Category Sub-Target Category Sub-Target Category Sub-Target
Greater Tokyo 1-9 Materials
(Tokyo, Chiba, Saitama, Kanagawa)
10-49 Energy
Kanto
50-99 Food, Drug & Cosmetics
Region Kansai
100-299 Other Manufacturing
Chubu # of
300-499 Wholesale, Retail & Commerce (incl. Trading
Employees at
Per Prefecture Companies)
(multiple combinations accepted) Place of 500-999
Work Finance, Securities, Insurance
20s 1,000-2,999
※
Real Estate
30s 3,000-4,999
Communication Services
Age 40s 5,000-9,999
Industry Information Technology , SI, Software
50s 10,000-19,000
(cont.)
Shipping
60s + 20,000 + ※
Consulting, Accounting, Legal
Executive class Full-time
(Regular, Public, etc.) Broadcast, Publishing, Advertisement, Media
Board Member class Employment
Position Type Self-employed Government Employee (excl. Teachers)
Director class
※ Student Education & Learning Support
General Manager class
Agriculture & Mining Medical
Section Manager class
Construction Nursing, Caretaking & Welfare
Industry Automotive & Restaurant & Hospitality
※ Transportation
Personnel Services
※ Provision of one’s Rank、Industry、Field、and # of
Electronics
Travel
Employees at Place of Work is mandatory at the time
of Nikkei ID registration only for those describing Machinery
themselves as employed or self-employed. ※ Provision of household income and areas of interest is optional at the time of Nikkei ID registration. Revised Jan. 28, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 29Targetable Attribute Categories
Category Sub-Target Category Sub-Target
Corporate Management / Board Occupational Legal
Member Field (cont.)
※ Education / Teaching
Business Planning and
Development 6,000,000-7,999,999
Public Relations / Promotion 8,000,000-9,999,999
General Affairs / HR Household 10,000,000-11,999,999
Income ¥
Materials / Procurement (optional) 12,000,000-14,999,999
Finance & Accounting 15,000,000-19,999,999
General Office 20,000,000 +
IT, IT Systems
Occupational Field
※ Planning, Market Study, Marketing
Sales
※ Provision of one’s Rank、Industry、Field、and # of Employees at Place of
Production, Manufacturing Work is mandatory at the time of Nikkei ID registration only for those
describing themselves as employed or self-employed.
Logistics / Shipping ※ Provision of household income and areas of interest is optional at the time
of Nikkei ID registration.
Engineering & Design
Research & Development
Editing, Compiling, Production
Architecture / Construction
Medical
Accounting
Revised March 09, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 30Display PC
Targeting Rectangle (MPU): Site Category
Targeting
Targeting Mobile
● Ad targeted by section and/or site, allowing you to target by readers’ interests.
● Ad spaces not in first view (including mobile) are loaded upon scroll down, ensuring all
impressions reach users.
Rate
Product Sections Included
(JPY/imp)
Homepage, Politics, Economics・Finance, Business, International,
Sports, Society (Japan Domestic News)・Life, Local, Tech, Opinion,
Nikkei Online Edition Sections 2.0 Culture, Market, Money(*HTML5 creatives and ads served by 3rd party
delivery are not delivered to the Nikkei Online Edition App)
NIKKEI STYLE 1.0 NIKKEI STYLE
NIKKEI STYLE
1.5 Channels: MONO TRENDY, WOMAN SMART, etc.
- Channel Specification
NIKKEI Corporate NIKKEI Corporate Information DIGITAL (excl. Nikkei Online
0.6
Information DIGITAL Edition App)
※ Minimum order 500,000 JPY.
※ Please note that equalized distribution per day and time is not guaranteed.
※ To specify device such as PC or mobile the rate increases by 120%.
※ This product cannot be used in conjunction with Nikkei ID Targeting.
Product Overview
Period Any Start Date Any Weekday
Guarantee Impressions Guaranteed Display Type Rotation
# Advertisers
Display Areas 1 Permitted per －
Period
Creative Specs. Please reference the Creative Specifications section in the appendix of this guide.
# Simultaneous ※ Up to 4（count Creative ※ Up to 4（count includes simultaneous
Creatives includes creative Replacement / insertions, business days only, all creatives
Permitted replacements/swaps） Swap must be submitted together）
Deadline 8 business days prior
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same
period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised March 26, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 31Display PC
Brand Safety Targeting Targeting Mobile
● NIKKEI will control the delivery of your ads to protect your brand safety
by applying our house-developed logic to place the ads by safe and suitable content.
Deliver Ad ● Without using any third-party verification tools, NIKKEI preserves your brand
safety from ads appearing beside unsavory content.
Product Rate
Brand Safety Targeting ×120％
Run of NIKKEI
Compatible
Billboard/Billboard Video
Products
inRead Video/Mobile inRead Video
NIKKEI’s original logic does not allow ad delivery within
Original unsavory content, such as incidents, accidents, natural
Ad Judgment
Brand Safety disasters, promoting alcohol consumption, anything that
Logic
Server Function may damage the brand. We deliver your ads to the articles
which are qualified as brand safe.
▼Prevent the delivery of advertisements to brand damaging articles
such as incidents, accidents, and disaster.
Will not deliver Ad
Certain Article Pages
(ex. Accident, Disaster)
The scoring algorithm partly uses “Japanese Sentiment Dictionary (Volume of Nouns)
ver.1.0 (December 2008 edition) created by the Inui-Okazaki Laboratory, Tohoku University”.
Revised Feb. 21, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 32In-feed Ads
Display Infeed
Run of Nikkei In-feed PC
● Deliver your massage to media-savvy readers in a natural format that does not disturb the
user experience.
Product Rate Sections Included
Nikkei Online Edition, Nikkei Online Edition Mobile,
Run of NIKKEI Infeed 1.5円/imp Nikkei Online Edition App New
NIKKEI STYLE (excl. Men's Fashion)
Run of NIKKEI Infeed Formerly
Nikkei Online Edition homepage and homepages
Nikkei Online Edition 2.5円/imp of several sections Homepage
Homepage only (PC) Infeed
Run of NIKKEI Infeed Nikkei Online Edition, Nikkei Online Edition Mobile, New
1.8円/imp
Nikkei Online Edition Nikkei Online Edtion App (excl. NIKKEI STYLE)
Run of NIKKEI Infeed Nikkei Online Edition homepage, articles and New
2.0円/imp
Nikkei Online Edition (PC) homepages of several sections
Run of NIKKEI Infeed Nikkei Online Edition Mobile, Nikkei Online Edition
Formerly
2.0円/imp Mobile
Nikkei Online Edition (Mobile) App
Infeed
※Minimum order 500,000 JPY.
※Please note that equalized distribution per day and time is not guaranteed.
※Third party delivery is not accepted.
※It is not possible to designate between mobile and app editions.
※For orders over 500,000 imps, please use at least 2 creatives.
Period Any Start Date Any Weekday
Guarantee
Impressions Guaranteed Display Type Rotation
Type
Please reference the Creative
Creative
Specifications section in the Deadline 8 business days prior
Specs.
appendix of this guide.
# ※ Up to 4
Creative
Simultaneous Max of 4（includes replacements (count includes simultaneous
Replacement /
Creatives / swaps） insertions, business days only,
Swap
Permitted creatives must be provided all at
once）
※Actual sizes may differ between devices. Please keep size of ad as specified in "Creative Specifications“ section.
※When running ad in mobile devices, linked landing page URL should be mobile site. We may decline running your ad if it is PC site.
※Advertiser’s name may take up two lines if long.
※When there is text in the ad, a maximum of 15 characters is allowed. One third of the space should remain blank to keep message readable. Please
refrain from putting multiple messages like event title, date and venue. Single messages like a catchphrase or title of the ad plan is allowed. We may
ask you to change design to keep message readable. Name of the advertiser, PR label may appear in different position according to section/channel.
※The above image is for illustration. Actual design may change. It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
additional fee of 20,000 JPY will be incurred for each creative starting with the 5th. Revised Feb. 5, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 34Text Ads
Text
Premium Text PC
● Text ad which has high viewability will be delivered in the first view.
● Recommended to those looking to reach a broad business audience.
Product Overview
Location NIKKEI Online Homepage, Top page of some sections
1,800,000 imps
Volume Rate 2,000,000 JPY
(estimated)
Period 1 week Start Date Any Weekday
Guarantee
Period Display Type Rotation
Type
# Advertisers
Display Areas 1 Permitted per 3
Period
Max. 36 Full Width Machine-dependent characters,
Character
Characters（incl. Prohibited Characters half-width characters and half-
Limit
advertiser’s name） width numbers
※ Up to 4（count includes
Simultaneous ※ Up to 4（count Creative simultaneous insertions,
Creatives includes creative Replacement / business days only, all
Permitted replacements/swaps） Swap creatives must be provided
together）
Deadline 8 business days prior
※ For some locations other than homepage, there are times when it may not display in the first view due
to article length.
※ Third party delivery is not accepted for this product.
※ Please be aware that if the delivery period includes any holidays, the actual impressions could be
significantly lower than the expected amount.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more
creatives during the same period, an additional fee of 20,000 JPY will be incurred for each creative
starting with the 5th. Revised Nov. 28, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 36Text
Text
PC
● Deliver text ads in various sections of article areas.
Homepage Text Nikkei Online Edition 1st Text ● Recommended to those whose priority is number of clicks.
Volume
Product Rate (JPY) Sections
(estimated imps)
Homepage Text 500,000 700,000 Homepage
Nikkei Online Edition All Nikkei Online Edition Pages
1,000,000 1,500,000 (excl. Homepage, BtoB, Market, and
1st Text Morning & Evening Edition sections)
Business, International,
B2B Text 600,000 300,000 Technology
Markets 3,000,000 600,000 Markets
NIKKEI Corporate Information
NIKKEI Corporate DIGITAL (Not displayed on some
Information 5,000,000 200,000 pages) (Insertions for this product are
also delivered to Nikkei Online Edition
DIGITAL App)
※ Homepage Text : High viewability placement.
※ 1st Text: ad space not available on some pages.
Product Overview
Period 1 week Start Date Monday
Guarantee
Period Display Type Position Rotation
Type
Advertisers
Display Areas 4 to 6 (depending on page) Permitted 4～6
per Period
Machine-dependent characters,
Character >= 36 Full Width Characters Prohibited
half-width characters and half-
Limit （Incl. Advertiser Name） Characters
width numbers, half width ￥
Simultaneous Creative ※ Up to 4（count includes
※ Up to 4（count includes simultaneous insertions, business days
Creatives Replacement
creative replacements/） only, all creatives must be provided
Permitted / Swap together）
Deadline 8 business days prior
※ Sometimes due to system maintenance or each articles category classification, text ads may not always be posted.
※ Third party delivery is not accepted.
※ Please be aware that if the delivery period includes any holidays, the actual impressions could be significantly lower than the expected amount.
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives during the same period, an
additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th. Revised Mar. 19, 2021
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 37Simultaneous Placement in Print and Digital Edition
PC Demo Page URL:
Homepage Takeover Simultaneous Placement in Print and Digital Edition
https://www.nikkei.com/?ad_preview_li_i
d=43598
AD 980×90
● Takeover the “face” of the Nikkei Online Edition(PC) , which receives over 38,000,000 page views a month.
● For maximum impact, Double Rectangle/MPU banner comes as standard.
● Report on impressions, click counts and click rates are provided broken down by Nikkei ID member demographic attributes for
analysis. For an extra effective approach you can follow up with a targeting banner or Targeted Email of those Nikkei ID members
who had a strong response to the takeover.
AD Product Overview
300×600
Location Nikkei Online Edition Homepage
Any Weekday, 6:00 - 15:00 JST;
Start Period & Time
Simultaneous Print Ad Special Abridged Insertion Times: ① 7:00 - 11:00 am, ② 11:00 - 14:00
(1) With special banner ad above the NIKKEI
700,000 imps
(estimated) Logo 7,000,000 JPY
(2) Without special banner ad above the NIKKEI
Placement Volume Rates
Simultaneous Print Ad Placement Special
Abridged Volume: Logo 5,000,000 JPY
(3) (1）when placed in tandem with Print
300,000 imps（estimated) Edition2,100,000 JPY
Guarantee Type Period Display Type Always-on delivery
AD
300×250
# Advertisers # Simultaneous
1)2) Up to 2
Permitted per 1 Creatives
3) Up to 1
Period Permitted
Creative See the Creative Specifications Submission Creative Pre-Flight Review: 15 business days prior
Specifications section in the appendix of this guide. Deadlines Finalized Creative Deadline: 10 business days prior
AD Number of: Unique Browsers, Impressions, Clicks, ※ The special ad banner above the NIKKEI logo is not displayed for logged-
in paid subscribers so the delivered impressions will be lower than expected.
300×250
Overall Nikkei ID members delivered to ※ Please be aware that as 6 – 9:30 am JST is outside of NIKKEI business
※ When using 3rd party delivery, NIKKEI is unable to provide ours, in the rare event an issue occurs, NIKKEI may not be able to provide
number of clicks. immediate support during this time.
※ On dates such as April 1st and October 1st we expect to receive a large
Nikkei ID number of orders but please note that placement is not necessarily on a
Members
Number of impressions, clicks and CTR
Performance first-come-first-served basis. Please enquire in advance for guidance.
Report Items ※ Upon pre-insertion review, there are cases where NIKKEI may, refuse
Gender, Age, Area, Profession, Position, Industry, and/or request changes to the creative at our discretion.
※ When submitting multiple creatives for homepage takeover, please
Nikkei ID Job Type, Company Size, Annual Household designate the correct combination for placement by product position: above
Member Income the NIKKEI logo banner, 1st, 2nd & 3rd Rectangles/MPUs. Randomized
Attributes ※ Position, Industry, Job Type and Company Size only applies to distribution is not possible.
those working or self-employed. Annual salary is only provided for ※ When browser size (horizontal) is less than 992 pixels, the ads will not be
those who answered during registration. displayed.
Revised Jan. 08, 2020
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 39Display PC
Morning & Evening Edition One Day Takeover
Simultaneous Placement in Print and Digital Edition
● In the Morning & Evening Edition section which can be seen by paid subscriber
only, Wide banner and Floating Rectangle which viewability is 100% reach
viewers impactful way.
● Your advertisement will dominate for the dates you specified from one
day so that you can make strong impression.
Product Period Volume Rate
（estimated imps/day） （JPY）
1) Morning & Evening
Edition One Day 1 day~ 300,000 1,500,000
Takeover
2) Morning & Evening
Edition One Day
1 day~ 200,000 1,000,000
Takeover（Only Floating
Rectangle Banner ）
※ If using section/channel/category targeting, it’s not possible to use Nikkei ID audience targeting.
※ Floating Rectangle Banner will move as user's scrolling the screen.
※ Wide banner will be shown in homepage of Morning & Evening edition only. Article page will show
Rectangle only.
Product Overview
Period 1 day ～ Start Date Any Weekday
Guarantee Start Period
Period 7:00 – 24:00 JST
Type & Time
#Advertisers
Permitted per 1
Period
Creative 「See the Creative Specifications section in the appendix of this guide.
Specifications ※Third party delivery is accepted. (Please ask us on details.)
# Simultaneous
Creatives Up to 4 each (business days only, all creatives must be provided together)
Permitted
Submission Order Deadline：8 business days prior
Deadlines Finalized Creative Deadline：6 business days prior
※ It is possible to run up to 4 creatives or swaps during a single insertion period. In the case of 5 or more creatives
during the same period, an additional fee of 20,000 JPY will be incurred for each creative starting with the 5 th.
Revised June 19, 2019
NIKKEI Inc. No reproduction without permission. Nikkei Online Edition Media Kit April – June 2020 Edition 40You can also read
