U!REKA Conference - Smart City Frankfurt 27.11.2018 Kaija Haapasalo, Metropolia UAS
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U!REKA Conference – Smart City
Frankfurt 27.11.2018
Kaija Haapasalo, Metropolia UAS
Last Mile project “Last Mile”– project aims to improve the mobility of the residents, employees, customers and international visitors, especially Stop-Over-travelers in the metropolitan area of Finland including: 1. Jätkäsaari area in City of Helsinki 2. Aviapolis area near Helsinki-Vantaa airport and touristic attractions in City of Vantaa 3. Nuuksio Natural Park and Coastal area (about 40 km) in City of Espoo
• Funded through European Regional Development Fund (EAKR) and part of the ”Six City Strategy” projects • EAKR-projects supervised by a Finnish regional organization ”Helsinki- Uusimaa Regional Council” (training, auditing, payments) • Project application prepared during spring 2017, accepted June 2017 • Project started 1.9. 2017 and ends 31.12.2019
WHO IS IMPLEMENTING THE PROJECT? Joint project of the followig cities and research institutions: • City of Vantaa (main co-ordinator) • Espoo Marketing Oy (City of Espoo) • Forum Virium Helsinki Oy (City of Helsinki) • Metropolia UAS • Aalto University • Demos Helsinki ry
BUDGET AND FUNDING • Total budget 1,8 Mio € of which • EU 67 % • Cities 27 % • Rest 6 % other public funding • Metropolia´s budget approx. 200 000 € • Share of own funding 33 %, rest from EU funding
TARGET OF THE PROJECT
The target of ”LAST MILE” – is to improve the mobility of the residents,
employees, customers and international visitors in Helsinki metropolitan
area, complementing the existing transport system by new intelligent and
market-driven sustainable transport services.
The target groups are companies that develop and implement mobility
services for enterprises and end-users. Especially the travel industry is
interested in utilizing the new services.
Already 9 quick pilots in 2018 and approx. 20 in total by the end of 2019.
6
TARGET INDICATORS OF THE PROJECT
• Companies involved in the project and co-operating with the cities
and research institutions 250
• Companies receiving De minimis- support (other than financial
support) 60
• Companies deciding to start R&D work or co-operation with the
universities or research institutions 5
• New innovation platforms 2
• New products and services developed and piloted as part of the
innovation platform 20
7
Target areas of Last Mile- project in Finland
NATURAL PARKS
ARCHIPELAGO
AND COASTAL AIRPORT AREA
AREA
HELSINKI
Jätkäsaari
International transport hub
Long-time development site of
transport-related R&D.
FROM HELSINKI-
VANTAA AIRPORT
THE SHORTEST
ROUTE TO ASIA!
17.1.2018AVIAPOLIS AREA IN VANTAA
• 1800 companies
• 34 000 jobs
• 18 000 residents
• ”Node” of traffic and
logistics
• Two Ring roads
• Ring rail connection from
Helsinki
• Growing airport
17.1.2018”BY SUBWAY TO NATURE”
ESPOO NUUKSIO NATURAL PARK
12CURRENT CHALLENGES IN REACHING NUUKSIO
”BY SUBWAY TO ARCHIPELAGO”
ESPOO COASTAL AREA
14ESPOO COASTLINE ACCESSIBILITY
METROPOLIA SMARTER MOBILITY
INNOVATION HUB - PROJECTS
• ”Smarter Mobility” and ”Mobility as a Service” projects: in
• Robusta (Tekes in Finland)
• MySmartLife (H2020)
• Sohjoa-6AIKA (6Aika EAKR) 2016- 2018
• Sohjoa-Baltic (BSR Interreg) 2017-2020
• Helsinki Robobusline (Innovation Fund of Helsinki) 2018-2020
• Last Mile (6Aika EAKR) 2017-2019
• Fabulos (H2020)
• Maas-Reseach project (Ministry of Transport, Tranport and Safety Agency)
• Aurora Arctic Challenge (Ministry of Transport, Tranport and Safety Agency)METROPOLIA in LAST MILE project
1. Background research on “Last Mile” transport and mobility solutions (2018)
• Customers´ attitudes and needs and motivation to change their mobility habits.
• Create Customer Profiles (Current and Potential customers) based on this research
• International benchmarking study of transport services and mobility development
2. Planning and running company pilots with other project partners in the three
cities and areas of the project (2018-2019) to test the new transport services.
Approx. 20 pilots in total during the project.
3. MaaS Business plan modelling (2019) in general and with pilot companies.
4. Documentation of the results “Lessons learned” together with the consulting
company Demos Helsinki
18METROPOLIA in LAST MILE project
Multidisciplinary project involving staff members and students from three
faculties and co-operating with the cities of Helsinki, Espoo and Vantaa and other
research insitutions:
Metropolia UAS:
• International Business
• Technical Engineering
• Service Design
• Documentation of the results “Lessons learned” together with the consulting
company Demos Helsinki
19METROPOLIA in LAST MILE project
METROPOLIA PROJECT TEAM:
• Project Manager: Kaija Haapasalo
• Project Specialists: Senior lecturers Suvi Moll, Juha Ainoa
and Harri Hiljanen
• Project assistants
More students involved also through thesis work and
Innovation projects related to the project
20METROPOLIA RESEARCH SO FAR
• Metropolia completed a survey to 100 travelers at Jätkäsaari cruise terminal in
Helsinki by end March 2018 to support the Jätkäsaari open call for pilots with
transport companies.
• Metropolia completed surveys to about 300 travelers in Vantaa (at the airport
and in three hotels and one Café/Sauna by lake Kuusijärvi area) to find out how
especially Asian Stop-Over customer react to transport services and what are
the identified customer profiles.
• Metropolia completed 17 interviews to companies offering services to travelers
and residents on the costal area of Espoo to find out challenges related to
accessibility.
• Metropolia completed a survey/interview to 187 people at four places on the
Espoo coastline and to 160 visitors of Nuuksio Natural park during summer
2018.
21Cases included in the benchmarking study
1
Fairbanks Customer Hikers, bike riders or nature travelers
Market Place
Denali National park Picture
G2C: Facilitates transportation inside a national park
The Transit
Mountain guides, air taxi, guided hiking, hunting, dog sled
The Transit is a hop-on-hop-off shuttle bus system that Mobility Systems
offers an affordable transportation option to move
people around within the park from the parking lot of Online booking system for individuals & groups
the visitor center. The green buses serve the park
facilities at trailheads. Visitors can get off anywhere
and flag down a transit bus back to the park entrance. Transport Modes/ Mobility Services
• 6 shuttle buses (one is specially adapted to
Supplementary Markets
Buses operate during the summer season from June
to September. 65% of the seats are reserved for online the needs of hikers and cyclists)
booking while 35% can be purchased on arrival. A • The camper bus ticket is valid during the
central reservation phone number is provided to
arrange transportation from Anchorage and Fairbanks. entire stay at the campground
There are restrictions on personal vehicle use in large • The ”Camper Bus” has space for 2 bikes at a
sections of the Denali park which encourages visitors time (advance booking)
to travel by bus. The commercial services division is
responsible for the transportation system and Needed Infrastructures
manages contracts with other private companies. • Vast parking area for day-trip-travelers,
Idea for Nuuksio National Park overflow lot for ovenight parking, rest areas,
scenic points, campgrounds and the visitor
Such a model could be adapted to Nuuksio by
creating a bus line stopping at gateways around center.
the park (“green ring”). Buses will start from the
Stakeholders
main gateways of the park such as Haltia and
Hotelli Nuuksio. These 2 bus terminals are hubs Private Public
which are connected to urban centers with a
separate shuttle (“nature bus line”). Doyon & Aramark (Joint
DENA Park
Venture Author of the Card
Subcategory of Cases Transportation Service Christophe Buyle2
Copenhagen Customer Tourist (Leisure, business), Local (Residents, Commuters)
Market Place
Harbour, sea Picture
C2C: Hiring privately owned boats
BoatFlex B2C: Tailored trips through BoatFlex
Airbnb for boats. Hire a private boat for some Mobility Systems
hours or a whole day. BoatFlex offers also Payment, booking, matching, planner systems,
captains with the boats. Used by travelers and app
Tailored trips (captains), insurance
locals. Idea is that anyone can use the service,
the package is built accordinglyto the customers Transport Modes/ Mobility Services
Supplementary Markets
needs
● 1400 registered boats in 2017. Privately owned boats
● Raised venture capital 1,3m USD in total.
Last round March 2017, raised 729K USD
● 2016: 4000 users and 200 000 unique
visits Needed Infrastructures
Idea for Espoo/Helsinki Archipelago
Peers, waterways for boats
Espoo and Helsinki inhabitants who have boats
could rent them for others to minimize costs of
having a boat and share the joy of boating in
Stakeholders
full capacity. Espoo has 10 harbors and place
Private Public
for 4200 boats
Yacht clubs, Capital
investors (Seed capital),
Author of the Card
Lloyd’s insurance
Subcategory of Cases Transportation Service Milka HolmbergWould you like to help us to improve the travel experience
in the Helsinki capital region?
21.3.2018Service design projects by Metropolia As Innovation projects for city of Espoo and Vantaa service design related to the target areas 1. Nuuksio- buss brand service concept 2. Guidance for the Espoo coastal area 3. Service Guide for Stop-over passengers in Vantaa
Last Mile - Pilots 2018 - Jätkäsaari • West Harbor Cruising Terminal in Helsinki where travelers can book in advance Easy Park parking space if they use DriveNow Finland car sharing service , September - November 2018. • Audio guided bikeroutes combined with electric bike-rental-service to the Clarion hotel customers in Jätkäsaari, Vapaus Bikes and Appsipaja in July- September 2018 • Direct Waterbus line and from Jätkäsaari 1.-9.9.2018 to city sights in Helsinki by Norsö Line . • Bout, P2P- transport platform for bouts. First short pilot in autumn 2018 (some technical issues with payment integration to get started earlier), service continued spring and summer 2019 • In preparation at the moment by Forum Virium a request for quotation for mobility services helping the mobility of the residents and people working in Jätkäsaari area, pilots chosen and tested spring 2019.
Last Mile- Pilots 2018 - Espoo • Nuuksioon.fi journey planner combining trails in Nuuksio with public HSL journey planner advising how to get to the Natural Park by public transport and how to find suitable routes in the park. Tietotemput Oy in September - October 2018. Will continue summer 2019. • Shuttle bus connecting two ”Hubs” inside the Nuuksio Natural Park and direct bus connection once in the morning and in the evening from Helsinki city center to Nuuksio. Tested 8.-30.6.2018, Natura Viva Oy • Vamos Nuuksio /Parkkihaukka – cameras monitoring parking situation in Nuuksio Natural Park. Cameras charged by solar panels. VTT testing in two places where the parking problem is at its worst 5.9-31.10.2018. Will continue summer 2019. • In preparation at the moment by Espoo Marketing a request for quotation for mobility services helping the mobility of residents and visitors in Espoo waterfront area called Rantaraitti. Pilots chosen and tested spring and summer 2019.
Last Mile- Pilots 2018 - Vantaa • Audio guided bikeroutes in Aviapolis area in September - December 2018. Few hotels providing their customers an audioguided jogging/walking routes or biking option in several languages with help of an special app and electric bikes. Appsipaja Oy and hotels Bonus Inn, Airport hotel Pilotti and Holiday Inn • Biking as a Service for the workers of some companies. Customers of few hotels and workers of few companies can test for free an electric or folding bikes included in the hotel price or as transport means to get to work. Companies running the pilot are Appsipaja Oy, Kultaiset Pojat Oy and companies testing it with their workers are Wihuri Oy, Posti Oy, Holiday Inn, Bonus Inn, Airport hotel Pilotti in September - December 2018. • In preparation at the moment by City of Vantaa a request for quotation for mobility services helping the mobility of residents and visitors of Aviapolis working places and touristic sights. Pilots chosen and tested spring and summer 2019.
Kaija Haapasalo
Metropolia UAS
Head of International Business and Logistics Degree Programme
+358 400 988529
@perilleasti
Kaija.haapasalo@metropolia.fi
#perilleasti #6aika #eakr
https://www.metropolia.fi/tutkimus-kehittaminen-ja-
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