Ultimate Guide to Work Trends 2021 - Thailand Edition - JobsDB

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CONTINUE READING
Thailand Edition

Ultimate Guide to
Work Trends 2021
REPORT 1 | WHERE
CONTENT
Introduction                        02
What’s New?                         03
Report Overview                     04

Global Demographics                 05

Thailand Results                    08
Demographics                        09
Global Attractiveness of Thailand   11
Willingness to Work Abroad          12

Global Results                      16
Top 10 Countries and Cities         18
Emergence of New Mobility           20
Summary                             23
Recommendations                     24

Thank You                           25

                                     1
DECODING
GLOBAL
TALENT
The Post-COVID Job Market
We’re proud to share with you the world’s largest body of
research on work trends, delivering global scale data with
local depth. The results we are sharing with you are valid for a
minimum of 2 years.

We present this to you as part of our ongoing commitment as your No.1 Trusted Talent Partner in
Asia. These results have deep actionable insights for your market that will enable you to better
connect jobseekers to #JobsThatMatter. Following COVID-19, in this ‘New Normal’ jobs truly do
matter more than ever.

How these findings help you:                                 Presented by:
    Provide the ability to be more focused in the
    jobseekers you approach
    Understand how appealing your market is and
    therefore if additional benefits or compensation         In partnership with:
    would be required to attract a candidate
    Know which nationalities are worth targeting
    based on your market
    Discover if there are remote working
    opportunities that can be leveraged

                                                                                                   2
WHAT’S NEW?
Taking into consideration our ever-evolving employment landscape, and delivering on
the commitment to provide the richest insights, additional areas have been explored
across the 3 reports.

COVID-19                                                           New Mobility
Assessment of direct impact on current                             International Remote Hiring
working mode, employment, efficiency,                              Assessment of perception of mobility
engagement and career outlook                                      of work (versus mobility of workers)
                                                                   following surge in remote working and
                                                                   increased possibility of remote hiring
Sustainability
Evaluation of importance of sustainability
& climate impact to jobseekers, status                             Diversity & Inclusion
quo and room for improvement                                       Evaluation of importance of D&I to
                                                                   jobseekers, challenges faced, status
                                                                   quo and room for improvement

Source: 2020 BCG/The Network proprietary web survey and analysis                                            3
WHERE?
MOBILITY OVERVIEW
COVID has completely re-drawn the world map and the very definition of workforce
mobility.

This report covers the following:

Willingness                        Emergence
to work abroad                     of new mobility
local & global perspective         local & global perspective

Top 10                             Top 10
countries                          cities
people wish                        people wish
to live in.                        to work in

Key findings globally:
     Willingness to move aboard has dropped significantly
     Top 10 countries and cities have changed due to impact and mismanagement of
     COVID
     Emergence of new mobility: work comes to you in the new world

Source: 2020 BCG/The Network proprietary web survey and analysis                   4
THE DEMOGRAPHICS

LOCATION
A great amount of time and care has
gone into ensuring the scale of this report
delivers deep and actionable insights.

                       Americas        Middle East & Africa            Europe                       Asia-Pacific

 10, 000 or more
 respondents                                                           Turkey         Russia        Indonesia Philippines

 5,000 - 9,999                                                         Denmark        Spain         Singapore
                       US                                              France         Switzerland   Malaysia
 respondents
                                                                       Germany

                                       Angola                          Hungary        Serbia        China (incl. Hong Kong)
                                       Algeria                         Kazakhstan     Slovenia      Thailand
 1,000 - 4,999                         Egypt                           Netherlands    UK
                       Mexico          Ivory Coast                     Poland
 respondents
                                       Saudi Arabia                    Portugal
                                       South Africa                    Romania

                                       Cameroon          Senegal       Albania        Ireland
                                       Democratic        United Arab   Austria        Luxembourg
 500 - 999             Chile           Republic of       Emirates
 respondents                                                           Belarus
                                       Congo             Zambia        Bulgaria
                                       Jordan                          Finland

                                       Benin             Nigeria       Azerbaijan     Kosovo        Australia
                                       Gabon             Oman          Belgium        Kyrgyzstan    India
                                       Iraq              Qatar         Bosnia         Latvia        Nepal
 50 - 499              Argentina       Iran              Sudan         Herzegovina    Lithuania     Pakistan
 respondents           Brazil          Kenya             Syria         Cyprus         Sweden
                       Canada          Kuwait            Togo          Estonia        Ukraine
                                       Lebanon           Tunisia       Greece         Uzbekistan
                                       Libya             Yemen         Italy
                                       Morocco
 Less than 50          Other
 respondents           Americas        Other Middle East & Africa      Other Europe                 Other Asia & Pacific

Source: 2020 BCG/The Network proprietary web survey and analysis                                                              5
THE DEMOGRAPHICS

AGE,
GENDER &                                                                51%             47%     2%
EDUCATION
                                                                                                Prefer not
                                                                                                  to say

     49%                                        22%                       13%                 13%
                                                                         Secondary        High School
                                                                        Qualification
     Bachelor                         Master/Diploma

                                                                            2%                 1%
                                                                         Doctorate/       No Formal
                                                                          PhD/MD          Education

10                 20                  30                40        50          60         70                 80
Note: Percentage may not total 100 because of rounding

Source: 2020 BCG/The Network proprietary web survey and analysis                                              6
THE DEMOGRAPHICS

INDUSTRY                                                                             14%               8%
& EXPERTISE                                                                         Consumer      Industrial Goods

Most of them work in the Consumer Industry (14%),
followed by Industrial Goods (8%) and Professional
Services (7%).                                                                           7%            6%
Note: Percentage may not total 100 because of rounding
                                                                                   Professional        Retail
                                                                                     Services

      6%                             6%                            6%                    5%            4%
 Health Care                    Technology                    Financial           Public Sector   Travel & Tourism
                                                             Institutions

      3%                             3%                            3%                    2%            1%
    Energy                        Telecom                          Media            Non-profit       Insurance

                                                            Position

      1%                          25%                       Owner or Senior Management
                                                            Middle Management
                                                                                                                5%
                                                                                                                19%
                                                            Lower Management                                    25%
      Legal                         Other                   No Management Responsibilities                      52%

Source: 2020 BCG/The Network proprietary web survey and analysis                                                  7
DECODING
GLOBAL
TALENT
THAILAND
The value of this report is that it deep
dives into your market to deliver excellent
local insights.

Respondents:

   2,843
Key findings:
Compared to Indonesia, Hong Kong,
Singapore, Malaysia, and Philippines,
the drop in the willingness to work
abroad is the highest in Thailand, from
95% in 2014 to 46% in 2020.

Source: 2020 BCG/The Network proprietary web survey and analysis   8
THE DEMOGRAPHICS

AGE,
GENDER &                                                                28%          68%         4%
EDUCATION
                                                                                                  Prefer
                                                                                                 not to say
                                                                                                  & other

      65%                                           2%                      3%               28%
                                                                         Secondary           Master/
                                                                        Qualification        Diploma
    Bachelor                              High School

                                                                            1%                1%
                                                                         No Formal       Doctorate/
                                                                         Education        PhD/MD

                   20                      30                      40      50           60
Note: Percentages may not total 100% due to rounding.

Source: 2020 BCG/The Network proprietary web survey and analysis                                              9
THE DEMOGRAPHICS
                                                                   Legal

INDUSTRY                                                           Non-Profit

& LIVING
                                                                   Media

                                                                   Telecommunications

SITUATION                                                          Insurance

                                                                   Public Sector

                                                                   Professional Services

                                                                   Retail

        98%                                         2%             Health Care

                                                                   Energy

                                                                   Travel & Tourism
         Native                                   Expat.
                                                                   Financial Institutions

                                                                   Technology

                                                                   Consumer

                                                                   Industrial Goods

                                                                   Other
Note: Percentage may not total 100 because of rounding

Source: 2020 BCG/The Network proprietary web survey and analysis                            10
GLOBAL
ATTRACTIVENESS
OF THAILAND
Neighbouring citizens from Singapore, Malaysia, and
Indonesia find Thailand even more attractive as
before.
Country Rank
     Rank                  2018                          2020

     #1               Myanmar                      Singapore
     #2               Singapore                      Malaysia
     #3                Vietnam                         China
     #4              Hong Kong                      Indonesia
     #5                Malaysia                       Russia
     #6                  Japan                       Sweden
     #7                  Kenya                     Philippines
                                                                          Thailand Rank
     #8               Indonesia                         India                  2014              2018                2020
     #9
    #10
                          Israel
                         Russia
                                                  Switzerland
                                                       Qatar
                                                                           # 43                # 39               # 35
     Countries from where people would like to come to Thailand to work    Overall attractiveness of Thailand to global workers

Source: 2020 BCG/The Network proprietary web survey and analysis                                                                  11
WILLINGNESS TO
WORK ABROAD

Downward Global Trend

  Thailand                                                                            For talent segments in demand
         2014                     2018                     2020                       Young                    Highly Educated

     95% 66% 46%                                                                      60%                             45%
 Global                                                                               For talent segments in demand
         2014                     2018                     2020                       Young                    Highly Educated

     64% 57% 50%                                                                      56%                             54%
Note: Responses to questions “Please tell us to what extent you agree or disagree with this statement: “I'm willing to work abroad"". Percentage is
calculated on the basis of responses of participants who consider moving abroad (answers “strongly agree” and “agree") and people already living
abroad. “Young” classified as
LEAVING THAILAND
19 of 23 Surveyed Roles Are Willing
Exceptionally high percentage of Media & Information roles are willing to leave Thailand, even higher
than Singapore.
                                  Total                     46% Yes              54% No
                          Social Care                                 100% Yes
               Media & Information                          88% Yes                           12% No
              Arts & Creative Work                          72% Yes                       28% No
                              Student                       68% Yes              32% No
      Digitalization & Automation                           67% Yes              33% No
               Science & Research                           60% Yes              40% No
   Manual Work & Manufacturing                              60% Yes              40% No
                                   Law                      58% Yes              42% No
    Engineering & Technical Jobs                            56% Yes              44% No
         Respondents not working                            56% Yes              44% No
                      Service Sector                        54% Yes              46% No
     Marketing & Communication                              53% Yes              47% No
                                 Sales                      53% Yes              47% No
                Customer Services                           53% Yes              47% No
                 Health & Medicine                          53% Yes              47% No
                          Consulting                        51% Yes              48% No
                    IT & Technology                         50% Yes              50% No
                                 Other                      49% Yes              51% No
                        Management                          47% Yes              53% No
            Purchasing & Logistics                          43% Yes              57% No
     Administration & Secretarial                           42% Yes              58% No
                 Human Resources                            38% Yes              62% No
                 Finance & Auditing                         35% Yes              65% No

Source: 2020 BCG/The Network proprietary web survey and analysis                                        13
ATTRACTIVENESS
OF WORKING ABROAD
FOR THAIS
Compared to 2018, there are 2 more Asian countries in the list -
Taiwan & China.
                                                                                                                                     0
                                                                                                                       +1
                                                                                                           +1
                                                                                           +2
                                                                          +2
                                                            -1
                                               -5
                                +2
                  -1
                                                                          United Kingdom

                                                                                           United States
                                 Switzerland

                                                                                                           Singapore

                                                                                                                       Australia
                                               Canada

                                                            Taiwan
  Korea

                                                                                                                                   Japan
  South

                  China

2020
                                                                          United Kingdom

                                                                                                                                   United States
                                South Korea

                                                            Switzerland

                                                                                                           Singapore
                                                                                           Australia
                                               Germany
  Zealand

                  Canada

                                                                                                                       Japan
  New

2 018

Source: 2020 BCG/The Network proprietary web survey and analysis                                                                                   14
WORKING REMOTELY
7% Less Likely than Global Average
To attract global talent, companies should invest more
in remote working infrastructure

                                                            Top 10 countries where   Top 10 countries that list
                                                            Thais would look for     Thai as a top pick for
                                                            remote employers         remote employment*

        50%                                    #1           Australia                Singapore
                                               #2           Japan                    Malaysia
  Of Thais willing to                          #3           Singapore                Russia
  work for a remote
  employer                                     #4           United States            China
                                               #5           China                    Indonesia
                                               #6           United Kingdom           India
        57%                                    #7           Canada                   Philippines
                                               #8           Taiwan, China            Qatar
  Of global workforce                          #9           Hong Kong, China         South Africa
  is willing to work for
  a remote employer                           #10           South Korea              United Arab Emirates

*Countries listed have more than 100 respondenst

Source: 2020 BCG/The Network proprietary web survey and analysis                                                  15
GLOBAL
POST-COVID
JOB MARKET
Emergence of
Virtual Talent Pool
This section will explore the impact of COVID-19
with there being a major shift in previously
favoured destinations. This is likely due to travel
restrictions limiting people’s ability to visit loved
ones. Cross-border hiring is an option that can be
rewarding, but not without its challenges.

Source: 2020 BCG/The Network proprietary web survey and analysis   16
DECREASING
WILLINGNESS TO
WORK ABROAD
Willingness to move abroad for work has been on the decline since
2014 in most countries, with very few exceptions. We see multiple
reasons for this:

     Restrictions and uncertainty due to the COVID-19
     crisis and travelling being perceived as not being safe.

     Emergence of nationalistic policies and tighter immigration
     regulations across key economies (e.g. Brexit, US).

     Virtual working becoming the norm, people may not NEED to
     move abroad anymore to find work but can do so remotely.

              2014                                           2018         2020

     63.8% 57.1% 50.3%     Willingness to move abroad has been on the decline

Source: 2020 BCG/The Network proprietary web survey and analysis                 17
A REORDERING OF
TOP DESTINATIONS
The 2020 crisis also reshaped which destinations people find attractive when moving abroad.

     Rank                          2014                               2018                2020

     #1                              US                                US               Canada

     #2                              UK                             Germany                US

     #3                          Canada                              Canada            Australia

     #4                         Germany                             Australia          Germany

     #5                       Switzerland                              UK                  UK

     #6                           France                             Spain               Japan

     #7                         Australia                            France           Switzerland

     #8                            Spain                           Switzerland         Singapore

     #9                             Italy                             Italy             France

    #10                          Sweden                              Japan           New Zealand

Key Findings:
     For the first time in 8 years, the US is not the most desired destination anymore. It’s replaced by
     Canada, followed very closely by Australia. These countries are also English speaking, but are
     perceived as safer, with better social systems, having better managed COVID, and being more
     welcoming to immigrants (especially Canada).
     Many Asian countries (Singapore, Japan, New Zealand) have grown in popularity, likely due to
     better management of COVID-19.

Source: 2020 BCG/The Network proprietary web survey and analysis                                           18
TOP 10 CITIES
TO WORK IN
Asian Cities Go Up in Rankings                                                                                0

                                                                                        +3       +3
                                                                                -1
                                -6            +8            +4      +9
                  -5
    -1

  8% 9% 10% 11% 11% 11% 13% 14% 15% 18%

                                                                                                Amsterdam
                                                                   Abu Dhabi
                                             Singapore
                 Barcelona

                               New York

                                                                                                            London
  Sydney

                                                           Tokyo

                                                                               Berlin

                                                                                        Dubai

Key Findings:
     Several EU destinations (Germany, Spain, Italy, France) have lost their appeal, but London is still
     the most desired city to move for work
     Dubai, Abu Dhabi, Tokyo and Singapore are much higher ranked in 2018, but New York has
     dropped in the list

Source: 2020 BCG/The Network proprietary web survey and analysis                                                     19
A DIFFERENT KIND
OF MOBILITY
With the emergence of remote working, people may not need to

                                                                                                                                                                                                                                                                                   56.9%
physically move abroad. Working remotely for a foreign employer
could be a valid alternative.

57% of respondents are willing to work remotely for a foreign
employer. Compared to 50% who are interested in physical mobility.

84% 82% 82%
            80% 80%
                                                  76% 75% 74%
                                                                                                                                                                                                                                                                         Global Average
                                                              73% 71% 71%
                                                                                                                65% 64%
                                                                                                                                  60% 59%
                                                                                                                                                   57% 56% 56% 55% 55% 55%
                                                                                                                                                                           51% 51% 50% 50%
                                                                                                                                                                                                                                                                                  47%
                                                                                                                                                                                                                                                                                            44% 43% 43% 42%
                                                                                                                                                                                                                                                                                                            41%
                                                                                                                                                                                                                                                                                                                                                39% 37%
                                                                                                                                                                                                                                                                                                                                                        36%

                                                                                                                                                                                                                                                United Arab Emirates
                                                                                                                                                   United Kingdom

                                                                                                                                                                                                                                United States

                                                                                                                                                                                                                                                                                                                                                                  Saudi Arabia
                                                                                South Africa

                                                                                                                                                                                                                                                                                                          Netherlands
                                                                                                                                                                                                                                                                                            Switzerland
                                    Ivory Coast

                                                        Philippines

                                                                                                                                                                                                           Indonesia

                                                                                                                                                                                                                                                                                  Germany
                                                                                                                                                                                      Pakistan

                                                                                                                                                                                                                                                                       Thailand
                                                                                                                        Belgium

                                                                                                                                                                    Sweden
                           Zambia
Mexico

                                                                      Nigeria

                                                                                                                                                                                                 Austria

                                                                                                                                                                                                                                                                                                                                                         Jordan
                                                                                               Poland

                                                                                                                                                                             France

                                                                                                                                                                                                                                                                                                                                                Kuwait
                                                                                                                                          Russia

                                                                                                                                                                                                                       Turkey
                  Bernin

                                                                                                                                                                                                                                                                                                                                        Sudan
         Brazil

                                                                                                                                                                                                                                                                                                                        China
                                                                                                                                                                                                                                                                                                                                Egypt
                                                                                                                Spain

                                                                                                                                  India
                                                                                                        Italy
                                                  DRC

                                                                                                                                  Latin America                                           Middle East
         Europe & Central Asia                                                    Asia-Pacific                                                                                                                                                                         North America                                              Sub-Saharan Africa
                                                                                                                                  & Caribbean                                             & North Africa

Note: Countries displayed are top 30 by either GDP or working population,
or top/bottom 5 outliers in percentages of respondents that would work for an international remote employer.

Source: 2020 BCG/The Network proprietary web survey and analysis                                                                                                                                                                                                                                                                                                         20
REGIONAL
DIFFERENCES
However, there are regional differences. Respondents from African, Latin American and CEE are more
open to working remotely. Respondents from Middle East and Western Economies, less so.
When looking at the most attractive countries for remote employment, the US moves back to the top
place. People are still excited to work for American companies, but not as interested to live in the US.

          Country ranked higher for remote work

          Country ranked lower for remote work

                                                                                                     25%
                                                                                                                                                                                                                                     24%
                                                                                22% 22%
                                                                                                                                                                                                         20% 20%
                                                                      19%                                                                                                                      19%
                                                     17%

                                                                                                                                                                      14% 14%

                                    11% 11%                                                                                                 11% 11%
                      10%
 9%        9%                                                                                                                      9%
                                                                                                                      8%
                                                     United Kingdom

                                                                                                                                                                              United Kingdom
                                                                                                     United States

                                                                                                                                                                                                                     United States
                                                                                                                     New Zealand
                      Switzerland

                                                                                                                                                        Switzerland
          Singapore

                                                                                                                                            Singapore
                                                                                         Australia

                                                                                                                                                                                                         Australia
                                                                      Germany

                                                                                                                                                                                               Germany
                                                                                Canada

                                                                                                                                                                                                                                     Canada
Austria

                                    France

                                                                                                                                   France
                                             Japan

                                                                                                                                                                      Japan

Top destinations for international remote employment                                                                 Top destinations for physical relocation for work

Source: 2020 BCG/The Network proprietary web survey and analysis                                                                                                                                                                          21
CAPTURING THE
BENEFITS OF
VIRTUAL MOBILITY
Tapping into the emerging virtual global talent
pool could have many benefits for governments,
employers, and workers.

On a National Level
Virtual mobility could help to reverse brain drain
and motivate people to move from large cities to
less frequented areas.

For Employers
Hiring talent remotely will open up new talent
pools, reduce relocation and payroll costs, and
help improve diversity.

For Individuals
Remote international work is an opportunity
to offer their services to the highest bidder,
without having to uproot their lives and
families.

Source: 2020 BCG/The Network proprietary web survey and analysis   22
SUMMARY
Post-COVID-19 Job Market
     COVID-19 has reduced the willingness to
     travel abroad for work.
     The top 10 countries and cities to work have
     changed. There are more Asian cities in the
     list now.
     A virtual talent pool has emerged, opening
     up possibilities for governments, employers
     and workers.

Source: 2020 BCG/The Network proprietary web survey and analysis   23
V I R T U A L TA L E N T P O O L

RECOMMENDATIONS
Legal & Regulatory Challenges                                      Cultural Differences
Set up a specialised HR team or use                                Enforce a trial period to ensure suitability
special providers for global insurance and                         of foreign employees. Plan periodically for
payroll. Employ people as gig workers.                             physical meets.

Varying Time Zones                                                 Unequal Data Protection
Shift towards asynchronous                                         Standards
communication. Encourage the culture                               Review data handling practices and
of writing and documenting.                                        increase training in cross-border data
                                                                   protection.

Pay Disparity
Do away with a one-size-fits-all solution.
Compensation should be in line with
company brand and values.

Source: 2020 BCG/The Network proprietary web survey and analysis                                              24
Thank you for downloading
this report.
We believe this will give you immense
power as you move to fill positions in
your companies.

For future insights a localised version
of this report is also available in:
Malaysia      jobstreet.com.my
Singapore     jobstreet.com.sg
Philippines   jobstreet.com.ph
Hong Kong     hk.jobsdb.com
Thailand      th.jobsdb.com/th
                                          COMING SOON
                                          REPORT 2
                                          How? Work Preferences
                                          Several key shifts have emerged in what matters to
                                          people at work and what work model they prefer,
                                          driven by 2020 trends and crisis situations.

                                          REPORT 3
                                          What? Labour market shifts
                                          Recent crisis had a significant employment impact on
                                          a set of job roles and career paths, and led to shifts in
                                          jobs people seek and high willingness to retrain.

                                                                                                  25
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