UNAPOLOGETIC HYDRATION LET'S GET DIGITAL - Visit www.marykayintouch.ca for full Details
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SPRING 2022 UNAPOLOGETIC HYDRATION ® NEW Mary Kay Supreme Hydrating Lipstick LET’S GET DIGITAL CLINICAL SOLUTIONS® BOOSTERS ARE HERE SPRING 2022 applause 1
BUILD 08 Reign in Supreme Hydration 10 Clinical Solutions® Beauty Boost 15 Let’s Get Digital GROW 22 Calling All Stars! 24 Powered by Pink 25 Elevate your Business with Link & Learn™ REFLECT 28 Fueled with Purpose 30 Go-Give® Award i n g LIVE p r 32 I Story 34 My Reason Why S 35 Celebrating You! 2 applause SPRING 2022
applause contributors EDITOR’S let ter Editor-In-Chief Marijana Klapcic Executive Editor Temperatures may be below freezing, but at Mary Kay Michelle Haurilak February marks the start of spring – and I’ll take it! There’s something rejuvenating and hopeful about the spring Creative Designer season, isn’t there? The rain arrives to wash away the winter Lizzie Cuevas dreariness. The sun pokes through, beckoning the nature around us to bloom. It’s a fresh start. A literal spring cleaning, Contributing and I’m not just referring to your makeup bag. Although you’ll Writers want to make room for all those new lipstick shades! Nadine Patel It’s a good time to check in on all those new year intentions. Sandy Panesar Are you on track for the goals you set in January? Are you Melanie Cummings holding those parties you promised yourself? Are you powering up your knowledge? Mary Kay Ash said, “School French Version is never out for the pro!” There’s always more to learn. And Roméo Miguim if you haven’t heard, there’s a Link & Learn™ course for that! Magali Gréani Haven’t tried a Link & Learn™ yet? Gasp! Head over to page Casa Traduction 25 immediately to see what you’ve been missing. Carmela Manganiello For me, the mental exercise of planning and visualizing is just as important as doing. The first thing on my list when seasons change is to find a new podcast, followed by a g new audiobook. Listening to these on even the shortest drive or as I’m winding down at the end of the night fills my cup, centres me, grounds me, and renews my sense of focus. I also can’t wait to travel – even if it’s right here in my backyard. A change of scenery is good for the soul and resets your mind. I’m so ready. 2 2 You know what else I’m ready for? For you to dive into this 20 issue! It’s power packed with product information, pro tips and sales force stories to plant the seeds for focus and follow through. Happy reading! Editor-In-Chief SPRING 2022 applause 3
Brighten Up A new lip colour can help your customers beat the winter blahs. And now you have a new formula to introduce! Why not set a goal to sell 10 Mary Kay® Supreme Hydrating Lipsticks today! Power Up with Pink Mary Kay Ash believed consistency counts and we’ve made it easier to stay on track with the Powered by Pink Spring Consistency Challenge! Flip to page 24 to find out how you could earn a stunning jewellery reward, specially designed for Mary Kay by R.J. Graziano. Get Social Media Savvy Have you checked out the Social Cue newsletter? It arrives in your email inbox every month and features tips on how to market yourself on social media, the latest trends to follow, and some handy rules to keep up the Golden Rule service you’re known for! Get Learning Time to head over to Link & Learn™ and brush up on your Mary Kay knowledge! Whether it’s company information you’re looking for, team building, selling or social media tips, product education or how to be the ultimate Beauty BFF, these courses are designed to set you up for success! Learn at your own pace, on your own schedule. most Happy International Women’s Day! This day and all days, we celebrate strong, independent women like you. Mark your calendars! Join us on MK Canada’s YouTube channel on March 8 for a special event where we celebrate YOU! IMPORTANT Tech Tips If your New Year’s Resolution is to up your technology THINGS game to reach more customers and new faces, you need Suite 13™! Invite your customers and team members to escape into a world that brings Mary Kay to life. This immersive experience provides an indulgent escape from traditional shopping, with historical highlights, skin care collection features and fan favourite Mary Kay® products. 4 applause SPRING 2022
calendar february '22 05 march '22 05 april '22 05 Received deadline for Received deadline for Received deadline for Independent Beauty Independent Beauty Independent Beauty Consultant Commitment Consultant Commitment Consultant Commitment Form to begin Independent Form to begin Independent Form to begin Independent Sales Director-in- Sales Director-in- Sales Director-in- Qualification on February 1. Qualification on March 1. Qualification on April 1. 16 13 15 Spring 2022 product Spring ahead! Good Friday. promotion begins. Check Daylight Saving Time Corporate office out www.marykay.ca and begins. closed. your Mary Kay Personal ® Preferred Customer Web Site to see what’s new! 15 Program – Enrolment deadline for the Summer Preferred Customer Program – Enrolment 2022 issue of The Look. 21 begins for the Summer Family Day (AB, ON, SK). 2022 Preferred Customer Corporate office closed. Program. 17 Easter Sunday 28 31 30 Last day of the month! Last day of the month! Orders must be received by Orders must be received by midnight Eastern Standard midnight Eastern Daylight Last day of the month! Time to count toward Time to count toward March Orders must be received February production. production. by midnight Eastern Daylight Time Last opportunity to become to count toward April a Star Consultant for Quarter production. 3 and be eligible for gorgeous prize selections when you place a minimum $1,800 wholesale Section 1 order Check Mary Kay InTouch®® on the between January 1 and first of each month to find out our March 31, 2022. featured product! SPRING 2022 applause 5
WHAT’S tr e n d i n g Ready to up your tech game and reach more customers? Mary Kay has the resources you need! myCustomers®+ App Wo r k i n g L i v e By turning your smartphone into a portable business Facebook, Instagram, Skype and Zoom! Not sure what manager, you can be all in in your Mary Kay business. your best solution is for virtual meetings? Working Live Accomplish your goals in real time so reorders become offers the reliability of Zoom but with so much more! future vacations, email blasts turn customer service into Enjoy unlimited attendees and recordings, and no time onstage recognition, and inventory tracking helps make limits! Post recordings to your Facebook page, broadcast more time for meeting new faces. It simplifies everything your meetings to Facebook Live or host large group when it comes to managing your customers, products webinars. Read more on page 26! and orders! The best part, myCustomers®+ is FREE! Social Media Content Mary Kay® Interactive Catalog and App Stuck on what to post on your Facebook and Instagram Take the ecatalogue experience to a whole new level! You Business accounts? We get it! Content creation takes and your customers will love that you can browse with time! We’ve got you covered with professionally curated mobile-optimized pages and videos; watch helpful how-to company-approved images. videos on the page; connect with you to order products quickly with just a few taps; save favourite products and Find them on InTouch™ > Education > Social Media > share wish lists; and more! Company Approved Images. 6 applause SPRING 2022
build PAGE 8 | REIGN IN SUPREME HYDRATION INTRODUCING MARY KAY® SUPREME HYDRATING LIPSTICKS o n t e n t s C PAGE 10 | GIVE YOUR SKINCARE A BOOST Clinical Solutions® Boosters PAGE 14 | EYE DEW Say YES to this Season’s Beauty Moment SPRING 2022 applause 7
build U N D E N I A B L E C O N F I D E N C E $21 New Mary Kay® Supreme Hydrating Lipstick lives up to its name. Immediately moisturizing, it feels soft, smooth, and luxurious on lips. So, you can sell with supreme confidence! The scoop Those who tried it say* it’s their new, go-to everyday lipstick. They also agree it feels lightweight, smooth, and luxurious on lips *Based on an independent consumer study in which 150 panelists agreed with statements Price is suggested retail. 8 applause SPRING 2022
build The goods Excite your customer It’s formulated with conditioners like Mary Kay® Supreme Hydrating Lipstick delivers intense colour payoff in sunflower oil and vitamin E to addition to instant moisturization and brilliant shine. Your customers looking nourish lips. for a pigmented lipstick with a smooth, soft feel are going to love this next- generation formula! The Shades BETTER THAN BARE CONFETTI CORAL FUCHSIA DREAM ROCKSTAR RED CASUAL ROSE FESTIVE PINK POETIC PINK BOHO PLUM SPRING 2022 applause 9
build BOOST YOUR BUSINESS W I TH E L EVATED S KI N CARE NEW! MARY KAY CLINICAL SOLUTIONS® BOOSTERS Give your Mary Kay business a breakthrough with boosters! These new dermocosmetic treatments combine highly potent doses of some of science’s most acclaimed ingredients to help your customers unleash their skin’s full potential with every precious drop. FAQ’s What are boosters? Boosters are high-concentration, solution-specific skin care treatments that are meant to be an addition to a skin care routine, not a replacement for it. This means that you can keep skin care regimens as the foundation for your business and supplement them with both boosters and other products like serums to meet your customer’s specific and holistic skin care needs. Just remember that while serums deliver broad, advanced benefits, boosters address very targeted skin concerns. Did you know? The Mary Kay Clinical Solutions® line features dermocosmetic skin care products that deliver both beauty benefits and dermatological benefits. Each dermatology-inspired supplement is formulated with meticulously tested ingredients and formulas that are scientifically proven to deliver the optimal level of skin care performance and yield measurable results. 10 applause SPRING 2022
build CONCERN: Lines & Wrinkles Can my customers use multiple boosters at the BOOSTER: Mary Kay Clinical same time? $42 Solutions® C + Resveratrol Line Reducer Yes! They can use both the Mary Kay Clinical Solutions® C + Resveratrol Line-Reducer and the HA + Ceramide Hydrator. KEY INGREDIENTS: Vitamin C, Resveratrol and Acetyl Just apply them separately, using the Hydrator after the Hexapeptide-8 Line-Reducer. What if my customers want to use the new boosters with Mary Kay Clinical Solutions® Retinol 0.5? Your customers can use Mary Kay Clinical Solutions™ HA + CONCERN: Hydration Ceramide Hydrator during or after the retinization process. $42 However, they should only use the C + Resveratrol Line- BOOSTER: Mary Kay Clinical Solutions® HA + Ceramide Reducer after the retinization process is complete. Hydrator KEY INGREDIENTS: Hyaluronic If your customer is using Retinol 0.5, they would apply one Acid, Ceramide and Verbena Officinalis Extract of the new boosters, Retinol 0.5, then the Calm + Restore Facial Milk. They can also use the Calm + Restore Facial Milk without using Retinol 0.5. How should I suggest a booster for my customers? Can my customers use boosters and Clear Proof® You can suggest a booster for your customers by asking what acne products? their biggest skin concern is and telling them about a booster Yes! Mary Kay Clinical Solutions® HA + Ceramide Hydrator that targets that concern with next-level dermocosmetic and C + Resveratrol Line-Reducer can both be used with benefits. Below is a summary of what booster targets what Clear Proof® products. skin concern, but we suggest watching the Booster Basics video on Mary Kay InTouch® for more tips! I’m ready to share these with my customers! How can I get started? How are boosters applied? Visit Mary Kay InTouch® so you can place your first booster Here are the application instructions we suggest for your order and potentially boost your business with new and customers: updated resources, including: 1. After cleansing and toning your skin, squeeze 6 to 8 • Boosters Flyer drops (usage amount may vary) into your hands. • Fact sheets 2. Smooth the product over your face and neck, avoiding • Booster Basics Educational Video the eye area. • Promo Video 3. Finish with your serum, moisturizer, and SPF (morning only). 4. Repeat this step morning and evening. Price is suggested retail. SPRING 2022 applause 11
build Too good to miss Whether your customers are looking for a little skincare pick-me-up, or body care for the upcoming season, we’ve got it covered with limited-edition must-haves. Sturdy, Secure Celebrate a Mini and Oh-so-Cute Masking Moment Skinvigorate Sonic® Brush Stand, $16 Mary Kay® Masking Minis†, $20 The perfect companion to your favourite (Set of 2, 34 g each) cleansing brush, this limited-edition stand Maximize your “me time”, give a gift to keeps your Skinvigorate Sonic® Skin Care a masking maven, or have an on-the-go System safely positioned for easy access, spa day with a multi-masking set of two plus, it holds the massage head attachment that addresses multiple skin needs in one and fits your charger! Oh, did we mention how portable package. cute it is?! †Prices are suggest retail. *Available while supplies last. 12 applause SPRING 2022
build Indulge in Petite Pampering Mary Kay® Hand Cream Minis†, $17 (Set of 3) Pause and share a moment of romantic inspiration with this limited-edition set. Use this mini trio of decadent hand creams to match your vibe whenever the mood hits. Pink Freesia Citrus Fields includes notes of includes notes of Citrus Medley, Grapefruit Zest, Jasmine and Warm Amber. Honeysuckle and Pink Freesia. Peach Gardenia includes notes of Bergamot, Gardenia and Sandalwood. It’s back! Mary Kay® Sun Care After-Sun Replenishing Gel, $18 After a day in the sun, enjoy this cooling, refreshing, hydrating gel. It leaves skin feeling soft and silky, †Prices are suggest retail. never sticky. *Available while supplies last. SPRING 2022 applause 13
build EYE DEW Create a soft, dreamy glam with this season’s limited-edition* Eye Dew Beauty Moment. All you need to do is say YES! The Eye Dew Beauty Moment includes: $70 Eye Liner in MK Black suggested retail, Mary Kay® Liquid Eye value of $90 EYE DEW (Save $20) 1. Stellar colour CREATE A SOFT, DREAMY GLAM WITH THIS SEASON’S BEAUTY MOMENT! 2. Multidimensional 3. Blend it out Shadow in Meteor Shower Apply Liquid Eye Shadow in Pink Starlight all over your eye lid. This will be the base for your Eye Dew look. brilliance Add dimension by dabbing Liquid Eye Shadow in Meteor With your Cream Colour Brush, blend the two shades until seamless and smooth. Shower to the outer corners of your eye and along the outer edge of and Pink Starlight your bottom lash line. 4. All about eyes Finalize your Eye Dew 5. Magnify and multiply Maximize the look of your look by defining the eyes lashes with Lash Intensity® with Eye Liner in MK Black. Mascara in Black. Apply using Start at the inner corner a back-and-forth motion to of the outside edge of the coat the length of your lashes. lash-line, drawing short, interconnecting lines. For a bolder look, thicken your strokes. FINISH YOUR LOOK Prime time with Mary Kay® Lash Primer Line and define with Mary Kay® Perfect pout with Mary Kay® Supreme Precision Brow Liner Hydrating Lipstick How? Prior to applying Lash Intensity® Mascara, place Lash Primer brush at How? Line, define and fill in brows with How? Glide lipstick onto the inner the base of the lashes and sweep up featherlight strokes for natural-looking parts of your lips and work outward. from root to tip, coating all lashes to brows that last For a more defined lip, apply Mary Kay get stronger, more voluminous, longer- Lip Liner® first. looking lashes. Eye Dew Beauty Guide, flyer and editable invites Lash Intensity® Mascara in Black The Eye See Beauty Cream Colour Brush Skincare Bag Elevate your Eye Dew look with Mary Kay® Lash Mary Kay® these perfect pairings! Primer Precision Brow Liner Cute and han dy Go the extra mile with your #VIPink service with W! Mary Kay® Skin Care Sidekick Set , $7 NEUse † your Sidekicks to hold your hair back and during your skincare regimen! • 1 black satin polyester scrunchie with star design in metallic rose gold • 1 fuzzy velour scrunchie • 2 metal alloy hair clips in a rose gold finish * Prices are suggested retail. Limited quantities while supplies last. 14 applause SPRING 2022
build CHECK IN ON YOUR SKIN Clinical Solutions® Boosters coming February 16! A s a #MKBeautyBFF, you know skin conditions can change year-round. Stay on top of your customers’ skincare needs with the Skin Analyzer app – your trusty skincare assistant! Mark your calendars A change in season often equals a change in skincare routines. Set seasonal reminders to book your customers’ scan to evaluate their changing skincare needs. Remember, you can help conduct a Skin Analyzer scan either in-person or virtually! Get results Your customers will be amazed at the in-depth results from their Skin Analyzer scan. Not only will the results give them a deeper look at their skin’s condition, but it’ll also help you to meet their changing skincare needs! Switch it up Use the product recommendations offered by Skin Analyzer to switch up their skincare routine. If your customer is on the same regimen as the product recommendations, use your skincare expertise to offer additional product to meet their needs. Afterall, you are their ultimate #MKBeautyBFF! Check out InTouch™ for resources to help you book Skin Analyzer scans and to better understand how the app can help boost your business! Download Skin Analyzer today! SPRING 2022 applause 15
build Summer Dates Remember! You must purchase your gift- GIVE THE VIP with-purchase premiums from Section 2 between May 9, 2022 and August 15, 2022. TREATMENT March 15, 2022: Summer 2022 enrolment opens. Enrol customer names only; gift-with-purchase premiums Treat your customers to the VIP treatment, purchased later. and you’ll be treated like a star too! Enrol your customers in the Preferred Customers April 15, 2022: ProgramSM (PCP) to earn the perks of deluxe Last day to enrol your customers to receive The samples, free product, and early ordering Look. Orders must be submitted by midnight EDT. access. How does it work? May 9, 2022: Order window opens to purchase gift-with- Offer your customer a free gift when they purchase premiums. Gifts must be purchased purchase $50 or more in Mary Kay® product from Section 2. No minimums, no maximums. during any product promotion. The FREE May be combined with a regular product order. gift of choice is available only to PCP participants. Plus, you can add them to your May 13, 2022: CDS orders, including on the myCustomers®+ Customer and Independent Beauty Consultant app! This is a great way of making your versions of The Look mails. customers feel extra special for their purchase! Choose from a selection of items August 8, 2022: on the One Page Order Sheet in Section 2. Last day to purchase gift-with-purchase Pick one or multiples of what you think your premiums. customers will like best! If you prefer, you can offer your customer an item from your own *Please allow a minimum of 7-10 business days for delivery of the Summer Brochure. inventory. The choice is yours! For more information, visit InTouch™ > Business Tools > Preferred Customer Program. 16 applause SPRING 2022
build 1. 2. 3. 4. 5. $3.50 $5 $5.50 $6 $5 6. 7. 8. 9. $5 $3 $8 $5 10. 11. 12. 13. $1.75 $1.75 $1.75 $5 GIFTS GALORE Prices effective February 16, 2022 at 10 AM EST. 1. Deluxe Mini Clinical Solutions™ Calm + Restore Facial Milk 9. Deluxe Mini Micellar Water 2. Deluxe Mini Oil-Free Eye Makeup Remover 10. White Tea & Citrus Satin Body® Indulgent Shea Wash 3. Deluxe Mini TimeWise Replenishing Serum C+E™ Deluxe Mini 4. Deluxe Mini TimeWise® Microdermabrasion Plus Set 11. White Tea & Citrus Satin Body® Revitalizing Shea 5. Deluxe Mini Unlimited™ Lip Gloss Set Scrub Deluxe Mini 6. Fragrance Free Satin Hands Pampering Set Deluxe Mini 12. White Tea & Citrus Satin Body® Silkening Shea Lotion 7. Deluxe Mini Lash Love® Mascara (single) Deluxe Mini 8. Love the Beat Portable Bluetooth Speaker 13. White Tea & Citrus Satin Hands® Pampering Set Deluxe Mini SPRING 2022 applause 17
build The DSA Mark of Distinction award MARK OF recognizes an independent sales DISTINCTION contractor who upholds the values of AWARD trust and integrity which are so vital to our industry, as well as being a leader who inspires others to achieve their utmost potential. Independent Sales Director Kristen McBride is a steadfast example of these qualities, garnering her this esteemed award. We couldn’t think of a more deserving individual! Kristen is living proof that with strength, determination, passion, and a can-do attitude, a person can move mountains. At the age of 20, she was involved in a car accident that left her a quadriplegic. But the setbacks never set her back. Instead, she removed the word “can’t” from her vocabulary and forged ahead both in Mary Kay her personal and professional life. Her story is one of unstoppable courage and gratitude. Recognized Yes, Kristen’s business accolades are impressive. at 2021 She debuted as an Independent Sales Director just one year after starting her business. She’s earned the use of six DSA Awards career cars, has been in the Court of Sales an outstanding 11 times (in Reception 12 years) and was #2 in Sales for all of Canada in 2016 and #3 in 2019. However, it’s the impression she leaves on every single person she meets that outdoes any of the sales figures. It’s time to celebrate! Mary Kay took As a Sales Director, Kristen wants “the Consultants in my unit to feel a home not one, but THREE, Direct Sellers Association (DSA) Awards. part of something even if they’re just doing the minimum required; that they’re loved, they’re accepted for whoever they are, they can achieve The awards honour and recognize individuals their dreams. I really take time and recognize every little thing that they and organizations for their outstanding do to get them to wherever they want, because it’s about the journey.” contributions to the direct selling industry You see, this award may be given to a leader who inspires others to in Canada. achieve their utmost potential, but in our eyes, Kristen doesn’t only inspire the businesswomen around her, she inspires everyone AND THE WINNERS ARE... Congratulations Kristen! she meets. 18 applause SPRING 2022
build INDUSTRY INNOVATION AWARD This award recognizes the implementation of a program or service unique to the Canadian direct- selling industry by a DSA member company. Nothing DISTINGUISHED represents this more than SERVICE AWARD Suite 13™! Suite 13™ was recognized for its unique ability This Distinguished Service Award is presented to an individual in to enhance virtual business opportunities recognition for their partnership and leadership on the Association’s for Independent Beauty Consultants. “The committees and/or Board of Directors. This award is personally platform provides a modern and innovative selected by the DSA staff in appreciation of the ongoing support selling resource to use with their customers. they have received from an individual. Plus, it allows them to introduce their customers to the Mary Kay® brand and products with a fresh, unique and innovative virtual experience,” In 2021, the award was presented to our very own General Manager, notes the Awards Committee. Lynda Rose, who has not only served on the board for 12 years, but also served as Chair for two of those years. Lynda also won the What we love about Suite 13™ is that it can be association’s highest honour, the Ivan P. Phelan Award in 2010 and used together – such as during a zoom call – or you can simply recommend your customers go the prestigious Queen Elizabeth II Diamond Jubilee Medal in 2012. to the site and move through the rooms on their own and follow up with product questions. Lynda is a true ambassador of the association and the work they do to connect millions of Canadians to entrepreneurial opportunity The best part? It has an add to bag feature and enrichment, and their commitment to integrity and a foundation which connects back to marykay.ca and a Beauty Consultant’s personal website. of trust for independent sales contractors and consumers. So much more than a virtual destination, it’s truly “Lynda is giving and gracious with her time, always making an indulgent escape from traditional shopping. herself available to speak at DSA events and to personally With Mary Kay Ash stories, skin care collection provide support. The staff know they always can always features, fun hidden details to surprise and delight – Suite 13™ brings the Mary Kay count on Lynda and that she always follows through.” experience to a new level! – the Awards Committee Haven’t tried it yet? Congratulations L ynda! Head over to marykay.ca or on InTouch™ > Education > Digital Zone > Suite 13 SPRING 2022 applause 19
build Unauthorized Sales of Mary Kay® Products With more and more • Join our Sales Education Facebook groups customers shopping for instructional, interactive experiences online, and the increasing on a variety of topics. Head to Facebook popularity of online retailers and search for “Mary Kay Sales Education and marketplace sites (such Canada” and ask to join the group. You’ll be as Facebook Marketplace, prompted to answer a few questions for eBay, Kijiji, Poshmark, etc.), it approval. might appear to be the perfect • Take an interactive course or two on the opportunity to sell product. Mary Kay Link & Learn™ online education However, Mary Kay often said: “You site. You can find it under the Education tab can’t sell Cadillacs in a junk yard!” on InTouch™. • Browse the wealth of information on how It’s important to remember that the garage/yard to market your business on social media sale and flea market environment as well as the online under Education tab as well. “Your Digital retailers and marketplace sites do not convey the image which we Business” on the home page also has some wish to maintain, because it deprives the customer of: (a) professional, great information on connecting with your personal contact; (b) the opportunity to try before she buys; (c) the customers digitally. assurance of fresh products, which have been properly stored; and (d) • Don’t forget about the Mary Kay apps! the Mary Kay® Satisfaction Guarantee, which is only extended by the They’re another way to reach your authorized Independent Beauty Consultant who sells in accordance customers and share our fabulous products. with our marketing plan. For these reasons, you’re not permitted to sell You can read more about them in the Mary Kay® products in these types of physical or online sites. Offering InTouch™ Education section under the Mary Kay® products at these physical sites or on these online sites Digital Zone tab. is unauthorized and is a serious violation of the Independent Beauty Consultant Agreement, which could lead to the termination of your If you’ve got questions about this topic, please Agreement. reach out to a member of Compliance department at ComplianceCanada@mkcorp.com or refer Just remember there are so many ways to sell Mary Kay® products and to the Legal Ease Guidelines located on InTouch™ you have plenty of resources at your fingertips! For tips on selling as well > Resources > Legal Resources. as using social media for your business: 20 applause SPRING 2022
grow PAGE 22 | CALLING ALL STARS REAP THE MK TOTAL REWARDS o n t e n t s C PAGE 24 | POWERED BY PINK Spring’s Consistency Challenge
grow The Star Consultant 1. Talk to us about your Mary Kay journey. Program with Independent Senior I was introduced to Mary Kay more than 35 years ago by National Beauty Consultant Sales Director Emeritus Dalene Allen. I loved all the products but Janet Millar was not interested in selling. So began Dalene’s many years of persistent requests to consider being part of the Mary Kay family. T he Star Consultant Program is all about I said “no way” until after retirement. And so she patiently waited showcasing consistency in your business until I retired from one part of my physiotherapy career and then and reaping the rewards! said, “Let’s talk about this again.” Hesitantly I signed on and have loved every minute since. That first month she helped me get my To participate in the Star Consultant Program, all you order in and suggested we should try for a $600 wholesale. So, I do is place a minimum of $1,800 in wholesale Section 1 did! And then I was hooked. I have tried to do that every month and/or Section 5 order(s) each quarter (orders can be since. I have a bit of a competitive spirit and always want to do cumulative). And the more you order, the more MK Total better than my previous month. Rewards points you’ll earn! At the end of each quarter, your MK Total Rewards points will be uploaded to the MK 2. What steps did you take to continuously Total Rewards Marketplace. qualify as a Star Consultant? Focus is the key to achieving consistency and it’s always At first I was just anxious to get a bit of product on my shelf important to pivot your business strategy to continue to because I realized that customers wanted product right away. If see growth. And, if there’s one person who can talk to I could deliver when they called, I could build a strong customer seeing success and being a consistent Star Consultant, base. So, each month I would ask myself, “How can I order a few it’s none other than Independent Senior Beauty extra things to start building inventory?” I remember saying to Consultant Janet Millar. Dalene one time: “I can’t sell that — it’s my last one!!” She said, “I don’t think you have the right idea about this business, just order Janet is currently an Emerald Star achiever, and this is her more!” Ha! 59th star – talk about consistency! She is also on track for the Court of Sales for this Seminar year and is a Circle Then I began to understand that if I took extra product with me of Honor achiever as well. A retired physiotherapist from that might interest my customer, it was a way to introduce them Halifax, Nova Scotia, Janet lives the Mary Kay values to new product. I never pursued it if they said no thank you. every day and her stellar work ethic makes way for her Just offered it for trying. Also, I take advantage of the gift with many accomplishments. purchase to introduce folks to something they may not have tried. I’ve always done the Preferred Customer ProgramSM so that We sat down with Janet to chat more about what I have a consistent opportunity to call or stay in touch regularly. motivates her to achieve Star Consultant status and how So many people mean to call but just don’t get around to it. she gets the job done. Here’s what she had to say: 22 applause SPRING 2022
grow 3. Motivating factors that help you reach your 4. What tips would you give to those who are Star Consultant status. aiming to achieve Star Consultant status? There are so many! 1. Go day by day and month by month. The big picture 1. I have the absolute best Sales Director in is sometimes daunting. Instead of saying, “I will sell Mary Kay land: Robin Courneya-Roblin. My business X amount this month”, I usually say to myself, “Who has flourished with her encouragement and guidance. can I contact today?” Or “What plan or suggestion Never does she push us to do what we don’t feel suits will I work on today?” The rest takes care of itself. I us. She is always supportive, encouraging, and positive. read somewhere that focus on the step in front of She continuously offers so many suggestions for each you, not the staircase”. of us that we can always find something to choose to 2. Be consistent with your ordering. promote our business. 3. Listen to all the suggestions and then choose one 2. Mary Kay Canada corporate is the most supportive or a few that resonate with you. I tried to do all of as well. There are so many incentives and gifts that them for a while and that was not successful. There make you want to reach new goals. And most of all, is a reason why there are so many suggestions I appreciate their support at the end of the phone available from Mary Kay and your Sales Director line whenever you call, the speed of order delivery, and your fellow Consultants. You are meant to opt the positive feedback, their willingness to listen to for the ones that suit your customers and your own all suggestions, and the amount of information and business. If business is lagging — and it will at times support available online. – ask for help with a new suggestion. 3. And I cannot minimize the impact of regular contact 4. Use the Preferred Customer ProgramSM every time. with sister Independent Beauty Consultants. Your customers will get used to receiving The Look Especially now during the pandemic when we moved and will wait for your call. to so much online contact. There always seems to be 5. Always have fun doing your business. People can someone at our regular meetings (online) who has an tell when you are sincerely having fun. answer or suggestion to help out. And tons of positive support. 4. My customers – who become friends – are counting on me and that is motivating. It is so gratifying to be able to supply what they are looking for as quickly as possible. Nothing beats making someone else happy! And how about getting your order in the mail or by UPS — it’s a bit like getting a present for yourself! SPRING 2022 applause 23
grow Spring Consistency P OW E R E D BY Challenge We know you believe in the power of pink so now it’s time to take it to a whole new level! The Powered by Pink Spring Consistency Challenge is officially underway, and you can participate up until June 30, 2022! So how does it work? Independent Beauty Consultants and Independent Sales Directors who achieve the Powered by Pink Spring Consistency Challenge each month, January 1, 2022, through June 30, 2022, by placing a minimum cumulative $1,200 suggested retail order each month, will receive a special Powered by Pink Spring Consistency Challenge bracelet by R.J. Graziano. This gorgeous bracelet is made of zinc and brass and studded with Czech crystals – the perfect accessory for anything you choose to wear! And all you need to do to earn it is work your business with enthusiasm and grit! So, what’s the best way to showcase consistency and get the job done? Our Founder, Mary Kay Ash, said it best: “Make your commitment to yourself and to your unit, and then get everybody working toward a common goal.” Make consistency your common goal and watch everyone strive towards it – one month at a time. We promise your enthusiasm will be rewarded when you’re powered by pink. For full details, visit InTouch™ > Recognition > Powered by Pink Spring Consistency Challenge. 24 applause SPRING 2022
grow The Beauty of Conducting Your Business the “New W a y ” – Link & LearnTM Courses are Here to Help! It’s the new year and that calls for attention to how you 2. “Communicating in the Virtual World”: This one is to conduct your business. Some people are ok to meet in ensure your virtual clients get the same kind of attention person, and some still prefer virtual, but the great news as your in-person ones. So, say someone still isn’t for you is that you’re equipped to do both successfully! comfortable to come to a party, how do you grow your business? The key is EFFECTIVE COMMUNICATION. Customizing your business to cater to your clients That’s what this course will teach you! is more important now than ever! That’s why we’re TIP reminding you of some courses that you can use to You can always throw a virtual party on Zoom and have continue to service your virtual clients while you get your clients follow along with product you send to them in back into the in-person groove as well (of course, the mail! A little will go a long way. always check your provincial guidelines first)! 1. “The Business of Booking”: Regardless if it’s in- You can reference all Link & LearnTM courses listed person or virtual, holding parties helps ace the above here: InTouch™ > Education > Go to the Link glam and grow your business! Now, you can learn & LearnTM Site. more on how to host them too! Refresh your mind on how to book parties and understand why your priority, as a Beauty BFF, should be to book selling appointments. Get back into your mojo and start having those booking conversations. TIP 1 Practice using a script before the real presentation. TIP 2 Make your Independent Sales Director your point person for EVERYTHING! Don’t forget to seek help and guidance from your Sales Directors, along with acquiring key education from Link & Learn TM. SPRING 2022 applause 25
grow Working Virtual. That’s where the Working Live platform comes in. It includes Working Smart. the reliability of Zoom, but with significantly value-added products and services including: • Appointment and scheduling application for your Zoom meetings. • No timed cutoff. • Ability to host webinars with 500 attendees. In person or online, we know that Mary Kay Independent • Meetings with up to 500 participants. Beauty Consultants are masters at making connections • Unlimited recordings. count. • Audio transcripts. • Ability to broadcast to Facebook Live. And if the last two years have taught us anything, it’s that • Break out rooms. both are effective at building relationships. BUT, even • Four free reports per month to evaluate your when in-person parties are an option, that, doesn’t mean meetings. you should stop holding virtual appointments. It’s all about • Group training and tutorials. balance! To sign up, go to Mary Kay InTouch® > Business Tools Think about the mom who was able to attend a virtual > Promote Your Business. If you already have a Zoom party because she didn’t have to find childcare to leave account, sign up using the same email so your meeting ID her house. Or the number of people you could host from and password stay the same. literally anywhere at the same time. And what about the people who started their business virtually and experienced Already have a Zoom account? Have more questions? success? You can do both! Read the FAQs at can.workinglive.us before signing up! G S O O N: COMIN ILABLE C H A RT AVA FLIP E! O R K ING LIV ON W 26 applause SPRING 2022
reflect PAGE 28 | MARY KAY ASH CHARITABLE FOUNDATION MOVING MOUNTAINS TOGETHER o n t e n t s C PAGE 30 | GO-GIVE® Meet the winner SPRING 2022 applause 27
reflect What to Expect from the Mary Kay Ash Charitable Foundation this Year The new year calls for new beginnings and a fresh 3September 17, 2022: Our Virtual MK5K is back! start, so the Mary Kay Ash Charitable Foundation We’ll be running, jogging, and/or walking in our continues to support the dreams and aspirations neighbourhoods once again and taking a virtual of women and children who are hoping for new tour of the nation with our Walk Champions. beginnings. VIRTUAL Here’s how we will continue to lend a helping hand in 2022: October 1 – 31, 2022: We’re observing Breast Cancer Awareness Month and 4 te: honouring the valiant women and their ve t h e D a Sa battles against breast cancer. February 1, 2022: The launch of our Love and Laugh Picnic Tote. This 1 October 1, 2022 – May 12, 2023: Whether it’s building a business with a purpose or making a 5 difference through donations to the Mary Kay Ash one-of-a-kind picnic Charitable Foundation, one thing is certain – YOU tote can be yours for hold the power. So, take part in the Power of One just $25 (+ taxes) with and choose to make a difference. all proceeds going to 6 the Foundation. 2 November 1 – 30, 2022: Help us spread awareness against domestic August 2022: We’re back with our Annual violence during Domestic Violence Shelter Grant program. Shelters across Awareness month. Canada will have the opportunity to receive a 7 grant on behalf of the Foundation to support their goodwill mission. December 1 – 31, 2022: Let’s collaborate with Look Good Feel Better and participate in the Match Campaign – remember, the Mary Kay Ash Charitable Foundation will match your donations up to $30,000. Please keep in mind that these dates are what we have solidified in our calendars so far! Keep an eye out for more communications on anything new along the way! 28 applause SPRING 2022
reflect Our Founder, Mary Kay Ash, charged the Meet Our Shelter Grant Foundation with a mission to enrich the Recipients lives of women going through adversity, and the efforts of the following shelters The Mary Kay Ash Charitable Foundation brought the Shelter align perfectly with our goals. The Grant back in 2021 after taking a year hiatus. We opened Foundation is happy to announce that the applications for shelters and outreach programs across the following are the 16 shelters chosen as nation from August 16 to October 31, 2021. We saw an incredible the Mary Kay Ash Charitable Foundation’s response and had to make the difficult decision of selecting 16 annual Shelter Grant recipients: grant recipients – each receiving a total of $9,000 – from the total of 98 applications. Alberta : We thank each shelter and/or outreach program that submitted • Camrose Women’s Shelter an application. All of the mission statements were heartwarming • Haven’s Way and we are grateful for the work they do to help women and Manitoba : children find shelter and a safe haven where they can restart and • Agape House rebuild for a hopeful future. Nova Scotia: • Alice House Ontario: • Inasmuch House • St. Thomas Elgin Second Stage Housing Quebec: • Maison Des Femmes de Sept-Iles • Maison Le Prelude Inc. Saskatchewan: • Shelwin House British Columbia: • Joy’s Place • Dixon House Prince Edward Island: • Anderson House Yukon: • Help and Hope for Families New Brunswick: • Liberty Lane SPRING 2022 applause 29
reflect GOGIVE QUARTER 2 GO-GIVE® AWARD NOMINEE ® INDEPENDENT SALES DIRECTOR LINDA PLOUFFE MONTRÉAL, QUÉBEC STARTED MARY KAY MAY 10, 2021 DEBUTED AS AN INDEPENDENT SALES DIRECTOR NOVEMBER 1, 2021 UNIT NAME Les ÉtincElles (The Sparks) PERSONAL GOALS In May 2021, smack dab in the middle of the Just two years ago, I refused to look at myself in the mirror. I wasn’t pandemic – with the confinement, the curfew, happy with my weight. Today, after losing weight and with Mary Kay’s and a broken heart – I needed something to help, I am fulfilled. I often say that this company gives you wings! My cheer me up, to pass time, to clear my head goal is to help as many women who feel bad about themselves to and a reason to be in contact with people. regain their self-esteem and to grow some wings! Mary Kay offered me all that! ENRICHING LIVES In just a few weeks, this hobby literally became “Linda is an exceptional woman with a big heart who loves to help. a passion. Not only did I fall in love with Since I have known her, she has been involved in collecting donations the products, but I also fell in love with the for Christmas baskets, fundraising for breast cancer, and even business. For the first time in my life, I woke up cleaning up youth camps. Linda deserves all the beautiful things she in the morning eager to start the day. reaps. It would be good if she was recognized so that she herself I had never felt this feeling of belonging, making recognized all the good that she does around her.” – Marie-Josée a difference, and being recognized for the Gravel, Independent Beauty Consultant work I accomplished anywhere else. Moreover, “Linda is a dynamic go-getter and a determined girl. Although she I am extremely proud to be part of a company was preparing for her Sales Director-in-Qualification, she was that has a charitable foundation that helps always available to answer our questions and to motivate us. She is women fighting cancer and victims of domestic very generous and is an asset to the company.” – Denise Sinnett, abuse. Having been a victim of domestic abuse Independent Senior Beauty Consultant myself at the hands of a violent man for more than 7 years, and having lost my father, mother, ON BEING NOMINATED a brother and sister to cancer, these causes “I would like to thank all those people from the bottom of my heart touch me personally and make me want to who took the time to nominate me. Words fail me to express the invest myself a bit more every day. gratitude I feel for all the love I have been receiving since I started at Mary Kay. I wish you all a path as sunny as mine. We all deserve it! “ 30 applause SPRING 2022
live PAGE 32 | I-STORY NADIA DESROCHES o n t e n t s C PAGE 34 | MY REASON WHY Caroline Guay SPRING 2022 applause 31
live hope= HAVING ONLY POSITIVE EXPECTATIONS Nadia’s personal journey of growth By Melanie Cummings Money, prizes, deadlines and a Red Jacket. These would also work for.” At each monthly virtual meeting she incentives push Mississauga, ON Independent Sales offers gifts from the Mary Kay Ash Charitable Foundation Director Nadia Desroches. And they are the magic that — “something they may not necessarily spend the money drive her “Doves” too. on for themselves.” She also runs a $25 draw at each meeting for Independent Beauty Consultants who reach Consider the tally so far for Nadia: she’s earned 85 Star the monthly retail and sharing benchmark. prizes while a Star Consultant, 11 diamond rings and the use of career cars: five times as a Grand Achiever and This is certainly a driven team. The Doves have achieved twice in the Premier Club. the Circle of Achievement and Excellence four times ($350,000 twice and $300,000 twice). Among them, Rewards captured Nadia’s attention from the get-go. “I UNIT stands for U n I Together. For Seminar their goal is was determined to get a Red Jacket just because it was to achieve the $500,000 Circle and earn the use of the a reward.” It was a hop, skip and a jump to next goal: prestigious Pink Cadillac. They’ll get there, Nadia says, Independent Sales Director-in-Qualification. Nadia by continuing to do as they have through the pandemic: finished that process in three months to meet a deadline. running virtual makeovers, meetings, ‘innerviews’ and “I was determined to spend the summer at the cottage targeted social media posts. While the pivot to online with my kids.” outreach has kept the team’s dreams alive, Nadia is still a firm believer in the more personal touch of making phone Nadia never did don that Red Jacket. She was already a calls and sending personal notes to both customers and Sales Director by the time she went to Seminar in July team members. 2001. “It felt so amazing!” Challenge Accepted She created an incentive out of her incentive offering that This was not always Nadia’s comfort zone. Initiating a Red Jacket as a prize for the next Independent Beauty conversation with a total stranger was previously foreign Consultant among Desroches Doves to earn Star Team behaviour for her. “I was very conservative and kept Builder (Red Jacket) status. to myself.” The first time she offered a total stranger a Mary Kay sample and asked to follow-up with a phone call Maximizing Momentum was “so hard”. “I was in a sweat and wanted to die,” said Nadia keeps the prizes coming to keep her unit going. “I Nadia. She’s thankful she was kindly rejected that first give them a challenge and make the prize something that I time. But she kept going because true to her nature, Nadia 32 applause SPRING 2022
live accepted a challenge — give out five samples a day. Her daily “Since I had absolutely no experience in sales, business or drive paid off. The fourth person that day booked and held being an entrepreneur, my plan was just to do Mary Kay for a party. “You have to believe that this business works when two years and then to start up my own business in something.” you just do it.” This two-year plan is among the wise words of wisdom Nadia learned long ago from her National Sales Director, Jane Kosti Now, giving out samples and starting conversations with who said: “Make a decision, stick with it two years, and if strangers — or friends you haven’t met yet, as founder Mary it’s right it’s all systems go and if it isn’t you will learn from it, Kay Ash said — is second nature to Nadia. She overcame her because money comes back but time doesn’t.” initial trepidation by “simply doing it over and over again, until it became fun.” Nadia says she grew in ways she could have never imagined and certainly would not have, had she stayed as an A Positive Mindset employee working for someone else. “Entrepreneurship It helps that the name Nadia means hope. She has also turned opens up a new opportunity to dream and set your goals. the word into an acronym. HOPE stands for Having Only You will be challenged on how well you bounce back from Positive Expectations. This mindset is instilled in her Doves disappointments, welcome the discipline that comes with daily. Doves are also symbols of hope and new life, she adds. the privilege of being your own boss and commit to working “This is our mission.” consistently, especially when no one is watching.” It’s this outlook that has built Nadia’s business over the The rewards from all this hard work make facing those self- past 24 years and influenced her four children who have employed struggles all worthwhile. “The income, personal watched their mom’s business grow from such confidence. and professional growth and amazing sisterhood are an Back in February 1999, Nadia was on maternity leave with incredible blessing. What I want now, more than ever, is to be her daughter Marielle, then age 3 and son Paul Jr. who was able to offer that to others who can benefit from a Mary Kay just 1. Before motherhood, she was a senior policy analyst in business the way that I have,” said Nadia. long-term care with the Ontario Ministry of Health. But with babies on board, Nadia wanted a career that allowed her to To this end, she believes there’s more joy in giving than make money while being at home with her husband Paul and receiving. Her next goal is to debut new offspring Sales growing family. Two more sons came along in short order: Directors and grow her unit to at least 200 strong women. Joseph who is now 21 and Christopher, 19. (Marielle is 26 and Paul Jr., 24.) SPRING 2022 applause 33
live By Melanie Cummings My Reason Why May 15, 2019. The date is etched in Independent Sales Caroline made the decision to resign and fully focus on her Director Caroline Guay’s memory. Mary Kay business. Fast forward seven months, and Caroline debuted as an Independent Sales Director. On this day in May, Caroline resigned from the insurance company she worked at as a broker, to dedicate herself fully to The change in her career outlook was like night and day. “My quality her Mary Kay business. Just two months earlier, Caroline had of life soared,” said Caroline. Gone was the exhaustion, migraines, signed on as an Independent Beauty Consultant. overspending, tears and Monday morning blues that defined her insurance work life. “I felt like my life had no real meaning in that job.” All systems were go and Independent Sales Director-in- Qualification (DIQ) was soon in her sights. “Caroline is on fire,” Through her burgeoning Mary Kay business, Caroline discovered Independent Sales Director Julie Pelletier wrote in a July she has the power to change a woman’s world, one customer at 29, 2019 Facebook post “So proud of my first ever DIQ … She a time. When she runs her skin care classes, Caroline takes stock knows where she’s going... she aims for the top. Working with her of the newfound stars in the eyes of the women around her at is a gift.” the demonstration table. It’s like these women are just discovering their beauty, Caroline describes. It’s in these moments she realizes But Caroline’s Mary Kay journey didn’t start that way. Julie was a she made the right career move. “I want to continue to be able to friend of Caroline’s and when she offered to do a skin care class, reignite the spark in people’s eyes.” She considers her connection Caroline refused. She wasn’t interested. It was much like her with her clients — and her team, Les Grandioses — as a passion. initial experience of being offered a class at age 18. Caroline just wasn’t interested then either but half-heartedly participated. “I “My personal life is more rewarding — I have made tons of real bought the hand care set but quickly buried it in a closet,” she friends and I am building life-long relationships.” Over the past few recalls. Julie persisted and offered Caroline a skin care class years she has created a litany of treasured memories; each funny, again and again. Caroline rejected Julie’s offer each time. The precious and meaningful. “My self-esteem, my confidence, my fourth time, however, was the charm. That was back in March leadership and my personal growth have improved.” 2019. “With every product she pulled out, I was totally amazed. All the misconceptions I had about the products flew out the The fire Julie Pelletier saw in Caroline, back in May 2019, still burns window,” said Caroline. bright. “I see a prosperous and rewarding future ahead,” she says. Caroline’s dream is to build a National Area. She describes the sudden appeal to become a Beauty Consultant as an almost invisible force beckoning her. “I couldn’t “I am a bearer of light and my mission, first and foremost, is to understand what was happening to me. I felt such a pull to start continue to illuminate the people that I meet on my Mary Kay. It was almost like my heart knew before my mind did.” Mary Kay journey.” While Caroline told herself she wasn’t ready to pull the plug on her full-time job in the insurance sector at that very moment, she said she would give herself a year to learn all she could about Mary Kay’s product lines and to further explore the business opportunity. “I had great confidence in the business plan as well as my skills.” Caroline proved to be a quick learner. It took far less than a year to make her move to Mary Kay. Within three months, 34 applause SPRING 2022
live Happy Anniversary! NOVEMBER 25th Anniversary Karen Newberry Lorna Hosker Carole Atkins Gladys Olson Paulette James Dawne Badrock Nicole Proulx Pierrette Labrie Pascale Bellier Rosa Ruiz Sharon Lambert Lillian Boudreau Rosanne Russell Audrey Smith Ann Caldwell Tina Smith Kim Storebo Erna Carter Therissa Van Midde Heather Timlick Beverley Cole Sally Van Osch Marie Davy Rhonda Van Vlaanderen 35th Anniversary Angie Fryer Shelley Visser Lisa Craig Marjorie Geisel Jill Warren Guylaine Dufour Cathy Graham Ellen Whiting Carol Houston Ann Jeffs Kathy Whitley Jackie Mackay Linda Kelly Evelyn Ramanauskas Sandra King 30th Anniversary Simone Werstiuk Coralee Kwiatkowski Donna Buck Elaine Williams Elaine McCoy Melanie Chernipeski Gilda McFarlane Dorothy Hannah 40th Anniversary Anne Murray Kayleen Hoffmann Barbara Bond DECEMBER 25th Anniversary Josefina Macapagal 30th Anniversary Cheryl Butt Kathy Osmond Carol Arlitt Rose-Helene Belanger Jane Reese Sheila Okum Susan Goodrich Cathy Schiller Kathryn Hewgill Arlene Shields 35th Anniversary Mary Hills Susan Smith Nancy Richmond Woods Noella Huard Kim Toogood Eleanor Sugarman Chris Janzen June Wiens Marge C Sylvestre Cindy Kennedy Doris Lee JANUARY 25th Anniversary Laurie Kykkanen Pauline Dudus Brigitte Auger Judy Nickason Cheryl Jardie Adeline Castellan Leanne Pauls Mary Lou Kastelic Christine Cooper Anne Pitts Lorraine Matthews Karen Cornish Donna Pritchett Lori Minchau Robin De Cloet Heather Proctor Karen Sheffer Elizabeth Dunphy Yvette Sawyer Loretta White Gail Fisher Barbara E Smith Sharon Gibson Jeannette Taweel 35th Anniversary Diana Hamilton Sylvie Tremblay Nicole Roy Selina Ho Minta Virahsammy Karen Taylor Julia Jacober Loretta Johnson 30th Anniversary 40th Anniversary Michelle King Lorna Blair Carol Rennehan Debra Kmet Chris Crosato SPRING 2022 applause 35
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