Undergraduate Studies at IE University - Driving Innovation - Times Higher ...

Page created by Marion Snyder
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
2019 — 2020

              Studies at
              IE University
              Driving Innovation
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
IE University is for students who approach                 INTERNATIONAL OFFICES

learning as a way of life, and who are open to the
world and the transformational role of higher
education. Here you will find a supportive
                                                           EUROPE                     LATIN AMERICA                India & South Asia
community where students and faculty interact              europe@ie.edu              latam@ie.edu                 – Mumbai
in the learning process. With its rich diversity,          France – Paris             Argentina & Uruguay
                                                                                                                   Japan – Tokyo
international outlook, humanistic education, and           france@ie.edu              – Buenos Aires
                                                                                      argentina@ie.edu             japan@ie.edu

entrepreneurial spirit, IE University is committed         Germany, Switzerland
                                                           & Austria – Munich
                                                                                                                   Singapore & Southeast
                                                                                                                   Asia – Singapore
to educating professionals and experts who                 dach@ie.edu                Brazil – Sao Paulo
                                                                                      brasil@ie.edu                singapore@ie.edu
will make a difference in society. If you want an          Italy & The Balkans
                                                           – Milan                    Chile – Santiago de Chile
                                                                                                                   South Korea – Seoul
inspiring and challenging education that will               italia@ie.edu             chile@ie.edu

shape who you are and who you will become,                 Portugal – Lisbon
                                                                                      Colombia – Bogota
                                                                                                                   MIDDLE EAST
IE University will broaden your horizons, connect          Spain – Madrid & Segovia
                                                                                                                   & AFRICA
you to the world, and guide you on the unique              iespain@ie.edu             Ecuador – Quito
                                                                                                                   Saudi Arabia – Riyadh
path needed to achieve your goals.                         Turkey – Istanbul
                                                           turkey@ie.edu              Mexico City – Mexico         saudi@ie.edu
                                                           UK & Ireland – London                                   UAE, Qatar, Bahrain,
                                                           uk@ie.edu                  Peru, Bolivia                Kuwait & Oman – Dubai
                                                                                      & Paraguay – Lima            uae@ie.edu
                                                           NORTH AMERICA              bolivia@ie.edu               West Africa – Lagos
                                                           northamerica@ie.edu        paraguay@ie.edu              nigeria@ie.edu

                                                           West & Midwest USA         Venezuela – Caracas          Southern Africa
                                                           – Los Angeles              venezuela@ie.edu             – Johannesburg
                                                           westcoast@ie.edu                                        southernafrica@ie.edu

                                                           South USA & Caribbean      ASIA
                                                           – Miami                    asia-pacific@ie.edu          Please do not hesitate to
                                                           southusa@ie.edu                                         contact the office nearest
                                                                                      Australia & New Zealand      to you should you need
                                                           Northeast USA – New York   – Sydney                     any additional information.
                                                           northeast@ie.edu           australia@ie.edu             You can also contact us via
                                     Students at the
                                     entrance of the IEU                                                           iecontact@ie.edu
                                     Campus in Madrid      Canada – Toronto           China - Shanghai & Beijing
                                                           canada@ie.edu              china@ie.edu                 www.ie.edu/offices
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
                                          YOU’VE GOT A MESSAGE!
Taking a break in the student
hub, a place to socialize, have
lunch, or just meet up with
your friends for a chat!

You just opened the brochure that              DEAR STUDENT,
will guide you through the first steps
to becoming the person you want to
                                               As Rector of IE University, it is my pleasure to welcome you to our
be. It will give you a detailed view of
                                               institution and I invite you to learn more about us in this brochure.
what it is like to be an IE University
student and, specifically, what it is          Our university is a pioneer in the implementation of the European
like to be part of the degree you are          Higher Education Area (EHEA), a major reform to higher education
interested in. Learn firsthand about           which we are passionate about. The EHEA is consistent with our
the amazing journey you will embark            idea of an international, humanistic, and innovative approach
on over the next four years and the            to education that brings together various fields of knowledge,
opportunities available to you as an IE        and allows students to specialize with more flexibility. This is
University student. By the time you’re         only achievable if a university is committed to student mobility,
finished reading, you’ll be one step           competency-based learning, and engaging in dialogue and exchange
closer to becoming part of the talented        programs with national, European, and international universities.
community we are so proud of.
                                               Our entrepreneurial spirit and focus on employability means that
                                               knowledge transfer is one of our key values. We want companies,
                                               institutions, and society to grow because of our graduates and
                                               postgraduates, who each seek to apply their own innovative projects
                                               that bring knowledge and people together.

                                               As you learn more about IE University, you will see that our
                                               unique community is made possible by a student-centered and
                                               personalized approach, with a dedicated university faculty that seeks
                                               to make each student’s journey through IE University a unique and
                                               transformative experience. They, along with the entire academic
                                               and research community, and our students and alumni, give you the
                                               warmest of welcomes to IE University.

                                               With warm regards,

                                               Salvador Carmona
                                               Rector, IE University
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
My University


IE University   From the very first moment, you will embark on a
campus in
Segovia.        transformational journey that will enhance your unique value
                and enable you to play a leading role in shaping the world and
                achieving your goals. You will receive an inspiring and challenging
                education that will broaden your horizons and shape who you are
                and who you’ll become. It will connect you to the world and guide
                you on a unique career path best suits your skills and interests.

                TEN REASONS TO STUDY AT IE UNIVERSITY                             6

                IE UNIVERSITY RECOGNITION                                         8

                EMPLOYABILITY                                                    10

                IE UNIVERSITY CAMPUS                                              12

                STUDENT LIFE                                                     14
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
TEN REASONS                                                          CONNECT WITH A
                                                                     DIVERSE AND
                                                                                                        TURN YOUR IDEAS
                                                                                                        INTO REALITY
                                                                                                                                            EXPERIENCE A
                                                                                                                                            PRACTICAL LEARNING
                                                                                                                                                                                YOUR PATH TO
                                                                                                                                                                                                                                                            BUILD YOUR WAY
                                                                                                                                                                                                                                                            TO THE FUTURE

TO STUDY AT                                                          ACCESIBLE FACULTY
                                                                     Our diverse faculty is
                                                                                                        IE University will inspire you
                                                                                                        to be entrepreneurial in any
                                                                                                                                            We combine theory with prac-
                                                                                                                                                                                Our innovative degree
                                                                                                                                                                                                                                                            We help graduates launch their
                                                                                                                                                                                                                                                            careers across industries and

                                                                     comprised of both excellent        field or discipline, providing an   tice from the moment you start      programs are recognized by                                                  around the globe. Employers of
                                                                     academics and experienced          environment where you can be        your studies. You will take what    the most prestigious associa-                                               leading companies worldwide
                                                                     professionals with internation-    open to new ways of thinking,       you learn in class and apply        tions in their respective fields,                                           consider IE University among
                                                                     al experience and close ties to    release your creativity, and        it to real life cases and when      and integrate a broad range                                                 the top universities where
A sure path to success                                               the professional world. What       venture into the unexplored.        managing your own projects.         of teaching approaches and                                                  they want to recruit from.
                                                                     is more, our professors are                                            Each year students can choose       options that will allow you                                                 What’s more, you will belong
                                                                     completely accessible to stu-                                          a range of internship options,      to shape your own education                                                 to a community of more than
                                                                     dents, which means that you                                            working on campus, in Spain         according to your professional                                              45,000 IE alumni worldwide,
                                                                     will have daily interaction with                                       and around the globe, and ac-       aspirations.                                                                make friends for life, and enjoy
                                                                     them, obtain regular feedback,                                         quire an impressive set of skills                                                                               an active alumni network that
                                                                     and receive the support needed                                         and professional experiences                                                                                    you can always depend upon
                                                                     to accomplish your profession-                                         that make them highly sought                                                                                    throughout your professional
                                                                     al goals.                                                              after when they graduate.                                                                                       journey.

                                                                                                                                                                                                                                                                                               My University
                                                                                                                                                                                                                                                                                                 Undergraduate Studies at IE University
BENEFIT FROM                       BE PART OF AN                                                        TAKE ADVANTAGE OF                                                       SHARE A FORWARD-                    LIVE YOUR STUDENT
A UNIQUE                           UNMATCHED                                                            A STUDENT-CENTERED                                                      LOOKING VISION                      LIFE TO THE FULLEST
LEARNING                           INTERNATIONAL                                                        APPROACH                                                                We are ranked among the top         We have a vibrant and diverse
ENVIRONMENT                        EXPERIENCE                                                                                                                                   ten universities worldwide for      student community where uni-
                                                                                                        We take a personalized
IE University offers a unique      Our rich diversity provides                                          approach to education, where                                            innovation in techanologies         versity life is lived to the fullest.
learning environment that is       an environment that will give                                        professors and students are                                             and teaching. Our practical and     You will have the chance to
redefining higher education        you the international outlook                                        actively engaged in the learning                                        relevant education prepares         enjoy living and traveling in
for professionals today. We        needed to be successful on a                                         experience. You will join a sup-                                        you to meet the professional        Spain and beyond, and to
will prepare you for success       global scale. With over 75% of                                       portive community that values                                           challenges you will face in your    participate in all the extracur-
by enabling you to develop         the students coming from out-                                        your uniqueness and that will                                           future.                             ricular activities available to
your own points of view, and       side Spain, representing over                                        guide you as you shape your                                                                                 you at IE University.
discover your full potential. We   130 countries, you will study                                        own path.
are recognized for our quality     with a truly diverse communi-
both in teaching an learning,      ty. In addition, exchange stud-
which has led us to be among       ies with prestigious partners
the world’s top universities.      worldwide, and internship op-

                                                                                                                                                                                                                                                                                                 IE University
                                   portunities around the world,
                                   will offer you an unmatched
                                   international experience.
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
IE UNIVERSITY                                                                                                                                                             in Recruiter

                                                                                                                   University                   University                Satisfaction
                                                                                                                   in Spain                     in Spain                  Worldwide
Prestige and performance

                                                                                                                                                Best Bachelor in          in Student
                                                                                                                  University                    Business Administration   Satisfaction
                                                                                                                  in Europe                     Worldwide                 Worldwide

IE University occupies a leading position among
higher education institutions in Europe and
worldwide for its excellence in innovation and                                                                     University                    University               Top University
                                                           IE University is                                        Worldwide                     in Europe                Worldwide

                                                                                                                                                                                           My University
learning technologies. In addition, our undergraduate
                                                        ranked 8th for Career
programs are recognized by the most prestigious         Services Worldwide
associations in their respective fields, and highly           Youth Incorporated
                                                                                           TIMES HIGHER EDUCATION
                                                         Global University Rankings 2019
                                                                                           Global University Employability      * YOUTH INCORPORATED
regarded by employers at leading corporations.                                             Survey and Ranking 2018              Global University Rankings 2019

                                                                                                                                                                                             Undergraduate Studies at IE University
                                                                                                                                                                                             IE University
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
Launch your career internationally                                                                                                                                                                                                                                   From IE University                                                         10

                                                                                                                                                                                                                                                                    to Nike headquarters                                                                 11

                                                    Advertising & Communications

                                                                                                                                                         Financial Services
                                                                                                                                                                                                                                                           Natalia Riera       “I am working in the    helps to put together everyone’s

                                                                                         Architecture & Design

                                                                                                                                                                                Consumer Goods
                                                                                                                                                                                                                                                           Yanguas             digital marketing       thoughts and come to a conclusion

                                                                                                                                                                                                                                                           Bachelor in

                                                                                                                                                                                                  Other Sectors
                                                                                                                                                                                                                                                                               department at Nike,     that fits everybody.

                                                                                                                                                                                                                                                                               at the European

                                                                                                                                                                                                                   Start ups

                                                                                                                                                        30%                                                                                                                    headquarters. I         The most relevant skills that I
                                                                                                                              10%                                               10%                                                                            applied through the Talent & Careers    apply in my day-to-day at Nike are

                                                                                        5%                         5%                                                                                              5%              4%                          portal of IE University.                negotiation and decision-making
    IE University is                               3%
                                                                                                                                                                                                                                                                                                       because working in this department
 ranked 8th for Career                                                                                                                                                                                                                                         Working at headquarters has made        really entails many things. It is

                                                                                                                                                                                                                                                                                                                                              My University
                                                                                                           Professional sectors in which IE University students develop their careers
 Services Worldwide                                                                                                                                                                                                                                            me realize the challenges that I also   important to learn to put together
                                                                                                                                                                                                                                                               faced at IE University. Since we have   all of these thoughts and come
        Youth Incorporated
   Global University Rankings 2019                                                                                                                                             SACHS                                                                           people from all over the world, the     up with an outcome that makes
                                                                                                                                                                                                                                                               biggest challenge is to understand      sense and benefits everyone. It’s
                                                                                                                                                                                                                                                               the different work methods,             about making the right decision
Choosing a career path is one of the                                                                                                OLIVER                                                                                     P&G                             processes, and ways of working that     at the right time, and also being
most important decisions you will                                                                                PERNOD                                                                                                                                        people have. The key is learning to     flexible and adaptable. I believe
make as you progress through your                                                                                                                                                                                                                              understand your team and adapt          entrepreneurial capacity has helped
studies. The IE Career Management                                                                                                                                                                                                                 GOOGLE       to how they work. You will have the     me achieve my professional skills
Center (CMC) helps graduates launch                                                                                                                                                                                                                            best outcome if you bring together      because having drive is what takes
their careers across industries and                         CISCO                                                                     STANLEY                                                    L’OREAL                                                       all your differences and make the       you everywhere. The first thing an
around the globe and guides them                                                                                                                                                                                                                               best of it. I also love the different   entrepreneur needs to have is spirit
throughout this decision-making                                                                                                                                                                                                                                inputs that people have based on        itself, characterized by drive and
process.                                                                                                             SANTANDER
                                                                                                                                                                                                                                                               their backgrounds, and it really        ambition.”
                                                                                                                                                                              PWC                                                ACCENTURE

IE University’s international recog-
nition and partnerships with leading

                                                                                                                                                                                                                                                                                                                                                Undergraduate Studies at IE University
companies and institutions provide
graduates the opportunity to compete
                                                                                                                                                   of job sekeers
for international positions.                                                                                                        95%            reported they were
                                                                                                                                                   currently working

IE University students begin to receive                                                                                                                                                                                        of graduates are
                                                5%                                 of graduates launched
                                                                                   or joined a startup                                                                                                            25%          pursuing further
employment offers even before they                                                                                                                                                                                             education

graduate. While many alumni are
recruited by major multinational
companies, others prefer to join small
and medium-sized companies and

Some students choose entrepreneur-
ship as a career choice and start a busi-

                                                                                                                                                                                                                                                                                                                                                IE University
ness while studying at IE University or                                              of job seekers                                                                                                                            of non-Spanish
shortly after graduation, building and          43%                                  work outside their
                                                                                     country of origin
                                                                                                                                                                                                                  20%          job seekers stayed
                                                                                                                                                                                                                               to work in Spain

managing their own companies.

                                            * Data reported by IE University’s Class of 2018 job seekers.
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...

IE UNIVERSITY                                                                           IE University campus in


Your home away from home                                                                Students after class
                                                                                        socializing near the
                                                                                        cafeteria in the IE
                                                                                        University campus in

                                                                                                                                               My University
As a student at IE University, you will gain an international
outlook and global connections. You will benefit from
diverse perspectives and experiences as you study with
peers from around the world. Each year, an average of 130
different countries are represented on campus, and over
75% of students come from abroad.

SEGOVIA                                       If you decide to study in Segovia, with
The campus in the city of Segovia             the big city always within reach and
offers a true campus experience. It is        history at your fingertips, you will
housed in the Convent of Santa Cruz           experience the best of both worlds.
la Real, a historic building declared a
national heritage site in 1931. Segovia       MADRID

                                                                                                                                                 Undergraduate Studies at IE University
is only 25 minutes from Madrid by             On our campus in Madrid, you will
high-speed train, and welcomes                find a groundbreaking education
students from over 130 countries to           experience, with access to cutting-edge
a global university setting with an           resources, specialized classrooms, and
academic and lively atmosphere.               modern facilities. Studying in Madrid
In Segovia, youll find the perfect           provides an opportunity to immerse
setting to become part of a close-knit        yourself in a dynamic environment
community.                                    at the center of one of Europes most
                                              important financial capitals.                                       —
Segovia is a fairytale city full of narrow,
                                                                                                                  Segovia and Madrid have
twisting alleyways, Romanesque                If you decide to study in Madrid,
                                                                                                                  excellent facilities. Stu-
churches, and beautiful buildings.            you will benefit from a global                                      dents have ample space
Additionally, this province of Spain has      environment, top-tier networking                                    for studying, relaxation,
                                                                                                                  and entertainment.
always been famous for its climate and        opportunities, and facilities equipped

                                                                                                                                                 IE University
traditional cuisine. Its not merely a        with the latest technologies—all                                    (
city to be admired from afar; its also a     shared with the top-ranked IE Business
                                                                                                                  IE University campus in
great place to live.                          School.
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...

STUDENT LIFE                                                                                                           The Real Casa de la
                                                                                                                       Moneda in Segovia, is a                                                                                       14
Connections and activities                                                                                             space provided by the
                                                                                                                       city council for activities
                                                                                                                       such as exhibitions,                                                                                           15
                                                                                                                       music, conferences, and

The memories you make during your studies last forever

                                                                                                                                                                                                                                   My University
and can change the course of your life. We believe in
diversity as a lifestyle and are proud to say that our                                                                                                                                             “The IEU Alpine Club is your
                                                                                                                                                                                                   destination for any and all
community is as diverse as can be, providing space for all
                                                                                                                                                                                                   outdoor activities, bringing
types of interests and unlimited opportunities.                                                                                                                                                    like-minded people together
                                                                                                                                                                                                   to enjoy the beauty of nature
                                                                                                                                                                                                   in a fun way”

The Student Life office coordinates          and healthy lifestyles. They organize                                                                                                                 Benjamin Weber,
                                                                                         “Our motto is ‘Talks that
more than 30 clubs, which are divided        riverside hikes and other nature                                                                                                                      Sports Club Founder
                                                                                         Inspire’. You see, we want
into six areas: arts, sports, social         activities. If you like to escape from
                                                                                         to take a radically new
causes, debates, entrepreneurship, and       your routine and enjoy outdoor
                                                                                         approach to academic
academics.                                   activities, this is the club for you!

Below are some the clubs you can take        IEU HUMANITARIAN CLUB
                                                                                         Salvador Mompeán,
part in.                                     This club organizes innovative                                            variety of sports for students to enjoy.

                                                                                                                                                                                                                                     Undergraduate Studies at IE University
                                                                                         IEU Conference Club Founder                                              “I’ve been living in Segovia
                                             events in service of various NGOs. Its                                    The sports that we offer vary from cam-
                                                                                                                                                                  for nearly two years and had
IEU CONFERENCE CLUB                          president, Zainnab Al-Kurdi, started                                      pus to campus, since Madrid is a city
                                                                                                                                                                  no idea about its beautiful
The IEU Conference Club organizes            a campaign to inspire and protect                                         campus and Segovia is a rural one.
                                                                                                                                                                  surroundings. Hiking by the
talks and cocktails where some of the        women all over the world.
                                                                                                                                                                  river on Sunday was a nice
most powerful and influential people                                                                                   Among the team sports we offer are:
                                                                                                                                                                  alternative to spending the
in the international arena answer            IEU MUSIC CLUB                                                            volleyball, basketball, indoor soccer,
                                                                                                                                                                  weekend in the city of Segovia
questions related to their field of          The IE Music Club aims to enrich                                          rugby, basketball, and tennis. In ad-
                                                                                                                                                                  or Madrid. For those who
expertise. You’ll get to know some of        its members musical knowledge                                            dition, IE University has special deals
                                                                                                                                                                  did not go with us, I highly
the secrets of their professional success,   and provide the opportunity to play                                       with several gyms and fitness centers,
                                                                                                                                                                  recommend attending the
network with them, and have your             together as a group. Its talented artists                                 to make available other sports such as
                                                                                                                                                                  next Green Club event!”
questions answered!                          perform creative adaptations of songs                                     golf, tennis, paddle tennis, swimming,
                                             or original compositions.                                                 and many others.
                                                                                                                                                                  IEU Green Club
This club reaches out to the student         IEU SPORTS CLUB                                                           Tryouts for IE University’s official

                                                                                                                                                                                                                                     IE University
community to raise awareness about           Exercise is important, so both our cam-                                   teams take place once every year, at the
environmental stewardship matters            pus in Madrid and Segovia offer a wide                                    beginning of the fall semester.
Undergraduate Studies at IE University - Driving Innovation - Times Higher ...
My Studies

Students on the      Studying at IE University means not only that you will receive the
IE University
campus in Madrid     most up-to-date education; you will also be joining a community
during their break
between classes.     of exceptional academics who share your passion and look
                     forward to guiding you throughout your degree. They will help
                     you learn and provide you with the tools that will help you
                     become the professional you want to be.

                     PERSONALIZED STUDY PATH                                                   18

                     IE MODULE                                                                 19

                     LANGUAGE PROFICIENCY TRACK                                                20

                     BACHELORS                 Data and Business          Business
                                               Analytics             38   Administration
                     IE Business School                                   + International
                                               Information Systems
                     Business                  Management          42     Relations            61
                     Administration       24                              Laws +
                                               IE School of Global        International
                     IE School of              and Public Affairs
                     Architecture                                         Relations            62
                     & Design                  International
                                                                          Politics, Law and
                                               Relations             46
                     Architectural                                        Economics + Data
                     Studies              28   Economics             48   and Business
                     Design               30                              Analytics            64
                                               IE Law School
                     IE School of Human        Laws (LLB)            52
                     Sciences and              Politics, Law, and
                     Technology                                           + Data and
                                               Economics (PLE)       56   Business Analytics   66
                     Behavior and
                     Social Sciences      34   DUAL DEGREES

                     Communication             Business
                     and Digital Media    36   Administration
                                               + Laws                60
PERSONALIZED                                                  IE MODULE
                                                                                                                                                              1ST YEAR
                                                              Your keys for development                                                                   Enhance your business,
                                                                                                                                                         technological, writing,               19
Pave the way                                                  The IE Module consists of key subjects for your professional
                                                                                                                                                         and presentation skills.

                                                              development which form part of every bachelor program
                                                              from the first to the third year. In this module, you will
                                                              acquire basic skills that reflect the university’s culture and
                                                              vision, and which reinforce the transversal components                                          2ND YEAR
                                                              of our model (IEU Labs, advanced seminars, electives,                                       Develop unique points
                                                                                                                                                         of view and learn how to
                                                                                                                                                           perform at your best.
                                                              and languages). You will also benefit from progressive
                                                              learning, where content is structured to increase gradually

                                                                                                                                                                                             My Studies
                                                              in difficulty and in its optional character, and where youll
                                                              work with students from other programs.
                                                              The IE module subjects are based on four pillars:
                                                                                                                                                              3RD YEAR
                                                              entrepreneurship, a humanistic and rigorous approach,                                          Develop the ability
                                                                                                                                                          to challenge your way
                                                                                                                                                         of thinking and discover
                                                              diversity, and innovation.                                                                     new perspectives.

Your experience at IE University will involve a lot more
                                                              FIRST YEAR                                 tivate, and encourage others towards      On the other hand, you will take
than your academic studies; we offer an exceptional           During your first year, you will develop   effectiveness and productivity.           courses specifically designed to help
range of opportunities that allow you to tailor your          a broad understanding of business                                                    you perform effectively in demanding
                                                              organizations and gain specific            The aim of our humanistic approach        professional settings. This training
studies to suit your specific career goals and enhance your

                                                                                                                                                                                               Undergraduate Studies at IE University
                                                              knowledge in areas such as markets,        is to train young inventors, vision-      is crucial to your success as a global
employability by obtaining extra qualifications.              customers, finance, operations, and        aries, and world-changers who, by         professional, regardless of your area
                                                              communications, among others.              exploring the humanities, can discov-     of study.
IE University takes an applied and student-centered           You will also undergo technological        er new paths to reveal unexplored
                                                              training to remain at the forefront of     aspects of reality.
approach to education, identifying your unique strengths      the digital world and make the most
and giving you the chance to build your own path.             of the opportunities it offers. You        THIRD YEAR
                                                                                                                                                   YEAR ONE
                                                              will also develop your writing and         The complex reality of today’s glo-
                                                                                                                                                   Business Management              6 ects
In addition to the core degree, you will be able to           presentation skills, which are essential   balized world demands professionals
                                                                                                                                                   Technology Fundamentals          3 ects
                                                              to professional success.                   capable of having impact on a global
personalize your program and develop your skills by                                                                                                Presentation Skills              3 ects
                                                                                                         scale. At IE University, we teach the
                                                                                                                                                   Writing Skills                   3 ects
adding complementary courses, advanced seminars,              SECOND YEAR                                skills and tools students need to
                                                                                                                                                   YEAR TWO
                                                              Your second year will be focused on        become successful leaders capable of
internships, and IEU Labs.                                                                                                                         Humanities                       6 ects
                                                              analyzing reality from different per-      managing projects in an international
                                                                                                                                                   Behavioral and

                                                                                                                                                                                               IE University
                                                              spectives in order to develop your own     setting. On the one hand, you will be
                                                                                                                                                   Professional Skills              3 ects
                                                              points of view, and on establishing        immersed in a multicultural and inter-
                                                              positive conditions for your success.      national setting from day one that will   YEAR THREE
                                                                                                                                                   Global Challenges                6 ects
                                                              You will learn how to influence, mo-       shape your mindset.
 Develop the English skills needed to
 have a successful international career                                                                                                            21

 In order to prepare you for the real world and avoid
 language constraints, our bachelor programs are fully
 delivered in English. For those who need to improve their
 English language skills in order to study business or law in
 their international language and graduate with an advanced
 proficiency level, we offer a special track during the first year.

                                                                                                                                               My Studies

                                                                                                                                    YEAR ONE

                                                                                                                                     END OF

         SUMMER EARLY START                                        STANDARD BBA OR LL.B. CURRICULUM


 The Language Proficiency Track (LPT)            1. Summer Early Start: Led by the IE         THINGS TO REMEMBER
 is designed for those students who              Business School and the IE Law School,       1. The Language Proficiency Track
 wish to quickly adapt to studying in            here you will go through the first unit      is mandatory for those candidates
 English at IE University. This track is         of the English Proficiency Course and        who have been admitted to the

                                                                                                                                                 Undergraduate Studies at IE University
 led both by the IE Business School and          Business/Law English, and you will           BBA + LPT or the LL.B. + LPT. This
 the IE Law School, and it is available          study courses like Mathematics, Law-         will not only enhance their language
 for BBA and LL.B. students in their first       yering and Writing Skills, all in English.   skills, but it will help them build
 year. It will allow you to access the                                                        their confidence and adjust to the
 Bachelor in Business Administration             2. Continuous support throughout             environment.
 and the Bachelor of Laws in English             the first year: in addition to your regu-    2. The Summer Early Start cannot
 and study with people from over                 lar subjects, throughout your first year     be substituted with a summer
 130 countries while reinforcing your            you will have some mandatory courses         course abroad or English classes in
 language skills. The enrolled students          that are designed to improve your En-        an academy, since it is part of the
                                                                                              BBA and the LL.B. programs and
 have an early start that begins a few           glish skills to reach the required level.
                                                                                              you will learn specific content that’s
 weeks before the academic year, and
                                                                                              relevant to your business and law
 lasts one academic year.                        WHO IS IT FOR?                               studies.
                                                 The program is designed for any
                                                                                              3. The reinforcement subjects are
 Students who take part in the                   non-native English speaker who has
                                                                                              compulsory and cannot be replaced

                                                                                                                                                 IE University
 Language Proficiency Track will be              a need to enhance their English skills       with other courses.
 required to enroll in:                          starting their very first year of study in
                                                                                              4. In their second year, all LPT
                                                 order to complete the whole degree in
                                                                                              students will study the exact same
                                                 this language.                               subjects as the other BBA and LL.B.

                                                                                                                                     Distance Online MBA Worldwide         Business Schools in Europe                22
                                                                                                                                     QS. June, 2018                        The Aspen Institute, September, 2011


IE Business
School                                                                                                                               Online MBA Worldwide
                                                                                                                                     Financial Times. March 2018

IE Business School’s programs have internalized the
main phenomena influencing business education today:

                                                                                                                                                                                                                    My Studies
                                                                                                                                     European Business Schools in Europe   Business Schools Worldwide
the globalization of management; the impact of new                                                                                   Financial Times. December, 2017       The Aspen Institute. September, 2011

technologies in the learning process; the recognition of
diversity and new expressions of intelligence among
students, along with the development of diverse sources,
and channels to deliver knowledge.
                                                                                                                                     Global MBA in Europe
                                                                                                                                     Financial Times. January, 2017

RECOGNITION AND RANKINGS                    MASTERS                                  IE BUSINESS SCHOOL
IE Business School is considered one        › Master in Management.                  IS ACCREDITED BY:
of Europe’s leading business schools        › International MBA.
by international media like Financial       › Global MBA.
Times, The Economist, Wall Street           › Executive MBA.
Journal or América Economía. These          › Global Executive MBA.                                                                  Executive Education Worldwide
publications recognize IE as a leader in    › IE Brown Executive MBA.                                                                América Economía. November, 2016

                                                                                                                                                                                                                      Undergraduate Studies at IE University
academic areas like entrepreneurship,       › IE-SMU MBA.
or in the field of learning technologies.   › Master in Finance.
                                            › Master in Advanced Finance.
PROGRAMS                                    › Global Master in Finance.
IE Business School offers a wide range      › Executive Master in Finance.
of management programs, from
                                                                                                                                     Master in Management                  Master in Finance for getting
undergraduate degrees to executive          UNDERGRADUATE
                                                                                                                                     Worldwide                             an investment banking job
education development courses,              › Bachelor in Business Administration.                                                   QS. September, 2018                   eFinancialCareers. August, 2017
                                                                                     AACSB, AMBA and EQUIS
all suited to the specific needs of
                                                                                     accreditations represent                        Global MBA for Latin
managers and entrepreneurs over the                                                  the highest stadard of                          Americans Worldwide
course of their careers. Our portfolio                                               achievement for business                        América Economía. May, 2017
covers both face-to-face modes of                                                    schools worldwide.
delivery, along with innovative
blended formats.                                                                                                                     Global MBA Worldwide                  Non-US MBA Schools Worldwide

                                                                                                                                                                                                                      IE University
                                                                                                                                     Financial Times. January, 2017        Bloomberg Businessweek. November, 2017

                                                                                                                                     Global MBA Worldwide                  Non-US MBA’s
                                                                                                                                     QS. September, 2018                   Bloomberg Businessweek. November, 2017
ADMINISTRATION                                                                                                                                                                             ENTREPRENEURSHIP                 BUSINESS

                                                                                                                                                        VIEW THE

Achieve international success                                                                                                                         INTERACTIVE
                                                                                                                                                                                           The program will
                                                                                                                                                                                           encourage you to
                                                                                                                                                                                                                            Connect theory to

                                                                                                                                                                                           bring your ideas to              practice through IEU
                                                                                                                                                                                           reality, and will support        Labs, internships and
                                                                                                                                                                                           you along the way.               hands-on projects.

The Bachelor in Business Administration is an innovative
                                                                                                                      Type of Degree                  Undergraduate
and international program that will help you develop the
                                                                                                                      Language                                English
business and management competencies you need to have                                                                 Format                                Full-time
                                                                                                                      Location                Segovia and /or Madrid
a successful career either in multinational corporations
                                                                                                                      Duration                               4 years
or starting your own company. We provide a diverse                                                                    Start                               September

environment, with connections to the business world, where
you will learn from industry experts the knowledge and                                                                COMPONENTS                           CREDITS

                                                                                                                                                                                                                                                    My Studies
                                                                                                                      Basic Courses                               60
leadership skills required to launch your career at a global                                                          Core Courses                                108

level. Based on top-ranked IE Business School’s expertise,                                                            Elective Courses                            60
                                                                                                                      Final Project                                12
and accredited by AACSB, AMBA and EQUIS, this prestigious                                                             Credits needed to graduate                  240

program has been designed to train the new generation
of business professionals that will lead the future of
international companies and organizations.


  FIRST YEAR                                  SECOND YEAR                                 THIRD YEAR                                  FOURTH YEAR

                                                                                                                                                                                                                                                      Undergraduate Studies at IE University
  1st Semester                                1st Semester                                1st Semester                                1st Semester
  Financial Accounting                        Capital Markets                             Management Control                          Electives
  Management Tools                            Marketing Management                        Strategies for Computing in
  & Principles                                Entrepreneurship &                          Industries and Markets                      2nd Semester
  Applied Business                            Innovation                                  Human Capital Management                    Strategies for the
  Mathematics                                 Macroeconomics                              Business Law                                Multinational Corporation
  Marketing Fundamentals                      Statistics & Data Analysis                  Data Analysis for Economics                 Disruptive Strategy *
  Building Powerful                           Marketing Project-Practical*                Supply Chain Management                     Final Project
  Relationships                                                                           IE Module - IE Challenge                    Electives
  Humanities I                                2nd Semester
                                              Financial Reporting &                       2nd Semester
  2nd Semester                                Analysis                                    Electives
  Cost Accounting                             Organizational Behavior
  Mathematics for Management                  Business-Driven Information
  Introduction to Programming                 Technology I
  Corporate Finance                           Entrepreneurship Business                                                                                                                    INTERNATIONAL                    INNOVATIVE
  Microeconomics                              Plan-Practical *                                                                                                                             APPROACH                         LEARNING
  Research & Academic Writing                 Operations Management                                                                                                                        Analyze and get                  Tools and

                                                                                                                                                                                                                                                      IE University
  Skills                                      Global Economic Environment                                                                                                                  involved in projects             methodologies
  Humanities II                               Technology II                                                                                                                                of global scale in an            that redefine
                                                                                                                                                                                           international setting.           how business is
  Note: this information is subject to change, please contact the Admissions Department for the updated curriculum.                                                                                                         studied.


IE School
of Architecture
& Design

                                                                                                                                My Studies
IE School of Architecture & Design places emphasis on
excellence in design, innovation, and entrepreneurship.
Our students are encouraged to take a creative approach to
architecture, learn the latest digital skills in a contemporary
context, and develop talents to become leaders in a
changing field. IE School of Architecture & Design is part
of a broader university, which supports learning across
disciplines, especially the humanities and business.

PARTNERS, EXCHANGE, INTERNSHIPS           PROGRAMS                                    UNDERGRADUATE

                                                                                                                                  Undergraduate Studies at IE University
IE School of Architecture and Design      We offer a series of programs. The five-    › Bachelor in Architectural Studies.
understands that collaboration,           year Bachelor in Architectural Studies      › Bachelor in Design.
especially on an international level,     degree means that upon completion
contributes to our community.             our students have completed all the         MASTERS
Recognizing and appreciating diverse      requirements to be fully recognized         › Master in Architectural Management
outlooks by studying and working          architects. The various masters and         and Design.
with others in different places and in    special programs allow our students to      › Master in Strategic Design of Spaces.
different settings enhances the overall   acquire the skills needed in the world      › Master in Real Estate Development.
academic experience.                      of architecture in order to develop
                                          successful careers. Moreover, all this is
                                          combined with direct and continuous
                                          contact with leading international
                                          professionals in architecture and design
                                          that confer to each of our programs

                                                                                                                                  IE University
                                          the added value of learning from the
                                          experience of leaders in their fields.


                                                                                                                                                       VIEW THE
                                                                                                                                                     INTERACTIVE                                                                                                                                  29
Make meaningful environments                                                                                                                          BROCHURE

The Bachelor in Architectural Studies prepares students to
                                                                                                                      Type of Degree                 Undergraduate
transform the world and to make meaningful environments.
                                                                                                                      Language                              English
With a project-based approach to learning and a diverse body of                                                       Format                              Full-time      DESIGN STUDIO                                 ARCHITECTURE HISTORY,                       ARCHITECTURE
                                                                                                                      Location                Segovia and Madrid                                                       THEORY AND CRITICISM                        FUNDAMENTALS
faculty and students, the program synthesizes creative, technical,                                                                                                       Both a physical and intellectual
                                                                                                                      Duration                              5 years      place where during your five                  You will develop critical rea-              Essential concepts,
environmental, and social considerations, and is driven by a                                                          Start                              September       years of study you will bring                 soning skills as well as general            elements, and method-
                                                                                                                                                                         together and apply the range                  architectural literacy.                     ologies associated with
forward-looking and entrepreneurial spirit. We teach our students                                                                                                        of things you’ve learned in class                                                         architecture.
to master the essential tools and skills of the architect, while                                                      COMPONENTS                          CREDITS        into real world design challenges.
                                                                                                                      Basic Courses                             66
simultaneously encouraging them to think broadly and creatively                                                       Core Courses                             228

                                                                                                                                                                                                                                                                                                  My Studies
about how these tools and skills might be used in the future. This                                                    Final Project                                 6
                                                                                                                      Credits needed to graduate              300
bachelor’s degree has an exclusive internship program that will
allow you to gain invaluable work experience in some of the most
prestigious studios worldwide. This program will allow you access
to the one-year Master in Architecture that is necessary to access
the regulated profession of architecture in the European Union.
                                                                                                                                                                                                                                                                   INTEGRATION /
  STUDY PLAN                                                                                                                                                                                                                                                       WORKSHOP
                                                                                                                                                                                                                                                                   Our integration workshop
  FIRST YEAR                         Architectural                      Structural Types II                2nd Semester                 MASTER IN                                                                                                                  brings world-renowned
                                     Geometry II                        Urban Strategies I                 Design Studio VIII:          ARCHITECTURE
                                                                                                                                                                                                                                                                   architects to campus for a
  1st Semester                       Applied Mathematics                                                   Territory                    (OPTIONAL)
                                                                        Experimentation                                                                                                                                                                            week-long design project.
  Design Studio I:                   in Architecture II                 Workshop II                        Advanced Architectural                                                                                                                                  The experimentation work-
  Idea and Form                      Construction Systems                                                  Graphics                     1st Module
                                                                                                                                                                                                                                                                   shops, meanwhile, allow
  Graphic Communication I            and Applications                                                      Advanced Structures and      Advanced Design Studio
                                                                        2nd Semester                                                                                                                                                                               you to work in photogra-
  Applied Mathematics                Structural Types I                                                    Foundations                  Thesis Project: Module I                                    AN ENGAGED
                                                                        Design Studio VI:                                                                                                                                                                          phy, film, and site-specific
  in Architecture I                  Experimentation                    The Existing                       Architecture History         Advanced Construction                                       AND ALTERNATIVE                                                art.

                                                                                                                                                                                                                                                                                                    Undergraduate Studies at IE University
  IE Module - Introduction           Workshop I                                                            and Theory IV                Workshop I                                                  APPROACH
                                                                        Structural Calculations II
  to Management                                                                                            Urban Strategies II
                                                                        Environmental Systems                                                                                                       The Bachelor in
                                     2nd Semester                       and Strategies II                  Design Entrepreneurship      2nd Module
                                                                                                                                                                                                    Architectural Studies
        Semester                     Design Studio IV:                                                     Workshop III                 Thesis Project: Module II
                                                                        Construction Systems                                                                                                        takes an integrated
  Design Studio II:                  Program                            and Applications III                                            Advanced Construction                                       approach to learning.
  Form and Material                  Structural Calculations I                                             FIFTH YEAR                   Workshop II
                                                                        Architecture History                                                                                                        Our faculty is made
  Graphic Communication II           Environmental Systems              and Theory II                                                   Creativity and                                              up of architects, visual
  Architectural Geometry I           and Strategies I                                                                                   Organization
                                                                        Design Entrepreneurship            1st Semester                                                                             artists, designers, and
  Architecture Histories             Introduction to Urban              Workshop II                                                     Strategy                                                    engineers.
                                                                                                           Alternative Practices:
  and Contexts                       and Regional Studies                                                  Landscape and                Project Management
  Applied Physics in                 Applied Physics in                 FOURTH YEAR                        Environment
  Architecture I                     Architecture II                                                       Digital Studies              3nd Module
  IE Module - Interpersonal          Design Entrepreneurship                                               Management and               Thesis Project: Module III
                                                                        1st Semester
  Skills                             Workshop I                                                            Entrepreneurship
                                                                        Design Studio VII:
                                                                        Aggregation                        Design                                                                                  BUILDING                         URBAN STUDIES                  ENVIRONMENTAL
  Annual                             THIRD YEAR                         IE Module - Ethics                 Urban Infrastructure                                                                    TECHNOLOGY                                                      SYSTEMS
                                                                                                                                                                                                                                    Urban studies will
  Digital Tools and                                                     Professional Deontology                                                                                                    In Construction Systems          provide you with a             A strong foundation in
  Operations                         1st Semester                       Construction Systems               2nd Semester                                                                            and Structures, you will         comprehensive vision of        environmental technol-

                                                                                                                                                                                                                                                                                                    IE University
                                     Design Studio V:                   and Applications IV                Design Studio IX:                                                                       learn the basic principles       the reality of cities, their   ogies will allow you to
  SECOND YEAR                        Technique                          Architecture History               Synthesis                                                                               of putting a building            problems and possibil-         work productively with a
                                     Construction Systems               and Theory III                     Advanced Technical                                                                      together and go through          ities, and how to deal         project team to propose
  1st Semester                       and Applications II                Urban Management                   Studies                                                                                 the latest innovations in        with the social, political     sustainable and innova-
  Design Studio III:                 Architecture History               Experimentation                    Capstone Project                                                                        building technologies.           and economic issues that       tive solutions.
  Experience                         and Theory I                       Workshop III                                                                                                                                                affect the city.

  Note: This information is subject to change, please contact the Admissions Department for the updated curriculum.
Create a better reality                                                                                                                                                                               DESIGN CULTURE
                                                                                                                                                                                                      Here you will explore
                                                                                                                                                                                                                                                            This course provides

                                                                                                                                                           VIEW THE                                   the foundations and                                   training in managing
                                                                                                                                                         INTERACTIVE                                                                                        design companies as              31
                                                                                                                                                                                                      history of design. You
                                                                                                                                                                                                      will also become familiar                             well as in professional
                                                                                                                                                                                                      with new dynamics                                     etiquette. You will
                                                                                                                                                                                                      that have resulted from                               gain skills in the
                                                                                                                                                                                                      recent transformations                                fields of humanities,
                                                                                                                                                                                                      in the practice. This                                 communication, and
The Bachelor in Design is a comprehensive program that                                                                                                                                                combination will allow                                professional ethics, and
                                                                                                                                                                                                      you to understand                                     will experience other
                                                                                                                      Type of Degree                     Undergraduate
seeks to challenge today’s physical, experiential, functional,                                                                                                                                        the world and identify                                viewpoints and develop
                                                                                                                      Language                                 English
                                                                                                                                                                                                      opportunities to add                                  your interpersonal skills
and emotional reality. It has been designed for adaptable                                                             Format                                  Full-time                               value in society.                                     by mingling with students
                                                                                                                      Location                    Segovia and Madrid                                                                                        from other programs.
and audacious individuals who can transform reality into
                                                                                                                      Duration                                 4 years
something better and more sustainable, independently of                                                               Start                                 September

available resources. The IE School of Architecture & Design
uses a unique combination of solid design foundations, a                                                              COMPONENTS                             CREDITS

                                                                                                                                                                                                                                                                                          My Studies
                                                                                                                      Core Courses                                  60
demanding project-based methodology, and a focus on real-life                                                         Mandatory Courses                            135

challenges. The rigorous scientific and creative aspects of design                                                    Elective Courses                              30
                                                                                                                      Final Project                                  15
are combined with a business perspective, allowing you to                                                             Credits needed to graduate                  240

transform and improve people’s daily lives.


  FIRST YEAR                                  SECOND YEAR                                 THIRD YEAR                                  FOURTH YEAR

                                                                                                                                                                                                                                                                                            Undergraduate Studies at IE University
  1st Semester                                1st Semester                                1st Semester                                1st Semester
  Introduction to Design Studio:              Design Studio I:                            Design Studio III                           Design Studio IV:
  Learning by Doing                           Focus on Visual Design                      Focus on Spatial Design                     Focus on Strategic Design
  Design History I                            Design Methodology                          Processes and Design Theory                 Contemporary Design Trends
  Design Skills I                             Interactive and Digital Tools               Materials and Applications II               Typography Layout and
  Psychology and User -                       Research Techniques                                                                     Presentation
                                                                                          Quantitative Methods
  Centered Design                             Ethnography                                                                             Programming for Designers
                                                                                          IE Module - Global Challenges
  IE Module - Writing Skills                  IE Module - Entrepreneurship                                                            IE Module - Design
  IE Module - Presentation Skills                                                                                                     Management
                                                                                          2 Semester

                                              2nd Semester                                Electives
  2 Semester
                                              Design Studio II:                                                                       2nd Semester
  Introduction to Design Studio:              Focus on Product Design                                                                 Design Narratives
  Collaborative Design                        Design and Criticism                                                                    Portfolio Design
  Design History II                           Materials and Applications I                                                            Fabrication Technologies
  Visualization and                           Sustainability                                                                          Final Project                       TECHNIQUES                                              APPLIED SCIENCES          PROJECT-CENTERED
  Representation Techniques                                                                                                                                               This module provides                                    Here you will explore     DESIGN
                                              IE Module - Professional Skills
  Sociology and Culture                                                                                                                                                   an advanced look at the                                 social sciences,          As the backbone of the
  IE Module - Business                                                                                                                                                    tools and codes used in                                 technology, and           program, the Design Studio
                                                                                                                                                                          professional practice.                                  sustainability. You       classes aim to solidify and

                                                                                                                                                                                                                                                                                            IE University
                                                                                                                                                                          You will learn how to                                   will develop the skills   apply all the knowledge
                                                                                                                                                                          join design and business,                               to foster innovation      you accumulate each
                                                                                                                                                                          developing an approach                                  and execute designs       semester into real-life
  Note: this information is subject to change, please contact the Admissions Department for the updated curriculum.                                                       that takes into account                                 centered on human         scenarios, which become
                                                                                                                                                                          both technical knowledge                                beings .                  richer and more complex
                                                                                                                                                                          and the needs of the                                                              as you progress in your
                                                                                                                                                                          market.                                                                           studies.

IE School                                                                                                          33

of Human
Sciences and

                                                                                                                   My Studies
At IE School of Human Sciences and Technology, we believe
it is critical that graduates possess not only deep expertise
within their chosen area of study, but also the ability to
think, work, and innovate across disciplinary boundaries.
Our graduates also gain the cross-cultural awareness,
entrepreneurial mindset and behavioral skills necessary to
work effectively in the teams and organizations in which
they pursue their careers.

THE SCHOOL                              UNDERGRADUATE                           › Master in Talent Development
The mission of IE School of Human       › Bachelor in Behavior                  & Human Resources.
Sciences and Technology is to           and Social Sciences.                    › Master in Customer Experience

                                                                                                                     Undergraduate Studies at IE University
educate the next generation of global   › Bachelor in Communication             & Innovation.
professionals who can leverage the        and Digital Media.                    › Executive Master in Positive
power of science, communications,       › Bachelor in Data and                  Leadership and Strategy.
and technology to address the most        Business Analytics.                   › Master in Digital Business and
difficult challenges facing business,   › Bachelor in Information Systems       Innovation.
government and society.                   Management.                           › Master in Computer Science and
                                                                                Business Technology.
PROGRAMS                                MASTERS                                 › Executive Master in Digital
The unifying theme across our           › Master in Business Analytics          Transformation.
diverse bachelors, masters, and           & Big Data.                           › Master in Digital Marketing.
executive programs is an emphasis on    › Master in Market Research
understanding, engaging, and enabling     & Consumer Behavior.
people in the many contexts in which    › Master in Visual and Digital Media.
they work and live – as consumers,      › Master in Corporate & Marketing

                                                                                                                     IE University
employees, leaders, citizens and          Communication.
members of families and communities.    › Master in Cybersecurity.
AND SOCIAL SCIENCES                                                                                                                                                                                                                                                     34

                                                                                                                                                VIEW THE

Become an expert in human behavior                                                                                                            INTERACTIVE
                                                                                                                                                                                        DEVELOP A
                                                                                                                                                                                        MANAGERIAL MINDSET
                                                                                                                                                                                                                                       MAKE AN IMPACT
                                                                                                                                                                                                                                       ON SOCIETY

                                                                                                                                                                                        Regardless of whether                          This program will help you
                                                                                                                                                                                        you would like to use your                     develop the skills you need
                                                                                                                                                                                        expertise in human behav-                      to explore, gather, and
                                                                                                                                                                                        ior in the public or private                   analyze information sur-
The Bachelor in Behavior and Social Sciences is a hands-on                                                                                                                              sector, you will develop                       rounding the problems and
                                                                                                            Type of Degree                    Undergraduate                             a unique, managerial                           situations that individuals
and multidisciplinary degree that empowers students to study,                                                                                                                           mindframe that will prove                      and groups face.
                                                                                                            Language                                   English
understand, and influence people and society. This practical                                                Format                                   Full-time                          invaluable to your future
                                                                                                            Location                     Segovia and Madrid                             success.
program, designed with the expertise of the IE School of Human
                                                                                                            Duration                                   4 years
Sciences and Technology, aims to train a new generation of                                                  Start                                  September

experts who can study the complexity of human behavior using
a multidisciplinary approach that combines a diverse range of                                               COMPONENTS                              CREDITS

                                                                                                                                                                                                                                                                        My Studies
                                                                                                            Basic Courses                                   60
disciplines, tools, and skills. Based on a holistic and management-                                         Core Courses                                   138

based methodology, this challenging and intellectually                                                      Elective Courses                                30
                                                                                                            Final Project                                       12
stimulating program is aimed at individuals who wish to have                                                Credits needed to graduate                    240

a positive impact on consumers, organizations, and society
through the exploration and analysis of human conduct.


  FIRST YEAR                              SECOND YEAR                             THIRD YEAR                                FOURTH YEAR

  1st Semester                            1st Semester                            1st Semester                              1st Semester
  Fundamentals of Human                   Power and Inequality: Funda-            Law & Behavior                            Consumer Goods
  Behavior                                mentals of Social Theory                Influence & Persuasion                    Financial Services
  Fundamentals of Social                  The Psychology of Cognition             Behavioral Neuroscience                   Travel, Hospitality & Tourism
  Science                                 and Emotion
                                                                                  Marketing, Advertising                    Talent Management & Human
  IE Module - Technology for              Qualitative Tools for Studying          & Consumer Behavior                       Resources
  Innovation                              People

                                                                                                                                                                                                                                                                          Undergraduate Studies at IE University
                                                                                  Community, Society                        Operations and Process
  IE Module - Data Insights &             Organizational & Employee               & Culture                                 Marketing
  Visualization                           Behavior
                                                                                  Professional Bootcamp:                    Sustainability and the Envi-
  IE Module - Introduction to             Personality, Individual & Cul-          Stress and Self-management                ronment
  Management                              tural Differences
                                                                                                                            Health Services                                                                                            USE SOPHISTICATED
  Probability & Statistics for the                                                2nd Semester
  Real World                                                                                                                Citizens, Society and Policy                                                                               TOOLS
                                          2nd Semester
                                                                                  Behavior Design                           Global Security
                                          Introduction to Economics               and Nudging                                                                                                                                          You will learn using state-of-
  2nd Semester                            Social and Digital Anthro-              Welfare and Policy Design                                                                                                                            the-art tools, many of them
  Learning to Observe, Experi-            pology                                                                            2nd Semester                                                                                               with a deep quantitative
                                                                                  Public Opinion, Preferences
  ment and Survey                         Understanding Population                                                          Advanced Topic: Coaching,                                                                                  and technological compo-
                                                                                  and Voter Behavior
                                          and Demography                                                                    Counseling and Behavioral                                                                                  nent, which will allow you to
  Fundamentals of                                                                 Behavioral Economics and                  Intervention                                                                                               perform subtle and precise
  Data Analysis                           Quantitative Tools for Study-           Decision-Making
                                          ing People                                                                        Advanced Topic: Media Psychol-                                                                             analyses.
  Simulating and Modeling to                                                      Advanced Topic: Design                    ogy and Communication
  Understand Change                       Seminar: Global Politics and            Thinking, Brainstorming and
                                          Debate                                                                            Advanced Topic: Driving
  The Big History of Ideas and                                                    Creativity for Innovation
                                                                                                                            Change in Organizations
  Innovation                              Professional Bootcamp:                  Social Networks
                                          Teamwork                                                                          Advanced Topic: Social Entre-
  IE Module - Presentation Skills
  IE Module - Writing Skills
                                                                                                                            Advanced Topic: Neuro-Marketing

                                                                                                                                                                                                                                                                          IE University
                                                                                                                            Career Preparation & Design                                    LEARN THROUGH A MULTIDISCI-
                                                                                                                            Capstone Project                                               PLINARY AND APPLIED APPROACH
                                                                                                                                                                                           You will study diverse yet interconnect-
                                                                                                                                                                                           ed disciplines that will help you explore
  Note: * Career focused electives and consulting projects will allow you to apply knowledge and skills of your bachelor to a range of industries and job
                                                                                                                                                                                           and understand human behavior from
  types. These electives will be taken in conjunction with students of other HST Bachelors to help you develop the ability to work in multi-discipline teams.
  Examples: Consumers & Marketing, Healthcare & Health, HR & Talent and Energy & Environment. ** This study plan is under validation process and may be                                    different perspectives.
  subject to change.
COMMUNICATION                                                                                                                                                                                          MEDIA LAB
                                                                                                                                                                                                       More than a place, it is a
                                                                                                                                                                                                                                                            LEAD CORPORATE

                                                                                                                                                         VIEW THE
                                                                                                                                                       INTERACTIVE                                     methodology, a culture,                              Learn how to orchestrate          37
                                                                                                                                                        BROCHURE                                       where ideas are brewed.                              internal and external
                                                                                                                                                                                                       Through teamwork, you will                           communications to build

Bring out your creativity                                                                                                                                                                              bring your ideas to reality.
                                                                                                                                                                                                       You will have access to
                                                                                                                                                                                                                                                            corporate branding, identity,
                                                                                                                                                                                                                                                            responsibility and reputation.

and make brands matter                                                                                                                                                                                 state-of-the-art resources
                                                                                                                                                                                                       and tools to design
                                                                                                                                                                                                                                                            Gain the skills needed to
                                                                                                                                                                                                                                                            Manage communication
                                                                                                                                                                                                       and produce all kind of                              crisis and issues. Study
                                                                                                                                                                                                       communication projects.                              how to build corporate
IE University’s Bachelor in Communication and Digital Media                                                                                                                                                                                                 culture and values through
                                                                                                                      Type of Degree                   Undergraduate                                                                                        communication to drive
is aimed at students who wish to play an active role in making                                                                                                                                                                                              organizational excellence.
                                                                                                                      Language                                English
brands stand out. This program provides solid foundations and                                                         Format                                 Full-time
                                                                                                                      Location                  Segovia and Madrid *
a hands-on approach to the practice of communication with a
                                                                                                                      Duration                                4 years
strong corporate, marketing and content creation focus. It offers                                                     Start                               September

                                                                                                                                                                                                                                                                                             My Studies
our students the skills required to create, shape, deliver, and
measure successful communication and marketing messages in a                                                          COMPONENTS                            CREDITS
                                                                                                                      Basic Courses                                   60
wide range of formats and platforms. The expertise of our faculty,                                                    Core Courses                                    138

coupled with a truly diverse environment, provides the perfect                                                        Elective Courses                                30
                                                                                                                      Final Project                                    12
setting to guide our students as they tap into their creativity to                                                    Credits needed to graduate                  240

develop meaningful messages relevant to global audiences.
                                                                                                                      * For students enrolled in the 2017-18 intake
                                                                                                                      and onwards


  FIRST YEAR                                  SECOND YEAR                                 THIRD YEAR                                  FOURTH YEAR

  1st Semester                                1st Semester                                1st Semester                                1st Semester
  Communication Foundations                   Media and Entertainment                     Advertising Creativity                      Electives
  Photography                                 Industries                                  Innovation Lab:

                                                                                                                                                                                                                                                                                               Undergraduate Studies at IE University
  Globalization and Cross-                    Corporate Communication                     Creativity Tools                            2nd Semester
  Cultural Communication                      Digital Marketing                           Advertising Management                      Final Project
  Writing for Media                           and Social Media                            and Media Distribution                      Creative Project Management
  IE Module - Oral Skills                     Visual Storytelling                         Political Communication                     IE Module - Global Challenges
                                              Events Management                           and Advocacy Campaigns
  IE Module - Writing Skills                                                                                                          Consulting for
                                              IE Module -                                 Gamification                                Communication
                                              Professional Skills                         IE Module - Representation
  2nd Semester
                                                                                          and Media Ethics
  Public Opinion, Persuasion
  and Engagement                              2nd Semester
                                              Communication and Law                       2nd Semester
  Visual and Digital Media
  Culture                                     Webs and Apps Design                        Audience
  Graphic Design and                          Branding: Identity, Strategy                Integrated Communication
  Infographics                                and Reputation                              Strategies
  Public Affairs and                          Consumer Culture                            Multimedia Narrative                                                               UNLEASH YOUR CREATIVITY                  BECOME AN EXPERT IN MAR-            CREATE CONTENT THAT
  Non-Market Strategies                                                                   and Interactive Design
                                              Media Relations                                                                                                                AND THINK CRITICALLY                     KETING COMMUNICATION                MATTERS
                                              and Media Training                          Research Methods
  IE Module - Technology                                                                                                                                                     Success in communication de-             In this program you will learn      The success of all communication
  Fluency                                     IE Module - Humanities                      Branded Content
                                                                                                                                                                             pends on learning how to bal-            how to manage diverse market-       plans and campaigns is deter-
  IE Module - Introduction                                                                                                                                                   ance creativity and strategy. Our        ing channels and tools to com-      mined by content. Learn how to
  to Management

                                                                                                                                                                                                                                                                                               IE University
                                                                                                                                                                             students unleash their creativity        municate messages to markets        create effective content for the
                                                                                                                                                                             to explore the confines of their         and consumers. You will explore     right audiences to deliver suc-
                                                                                                                                                                             imagination. They learn how to           and study various marketing         cessful communication messages
                                                                                                                                                                             channel their creative ideas into        communication areas like ad-        in diverse media.
  Note: this information is subject to change, please contact the Admissions Department for the updated curriculum.
                                                                                                                                                                             effective strategies.                    vertising, branding, sponsorship,
                                                                                                                                                                                                                      promotion, event management
                                                                                                                                                                                                                      and public relations.
                                                                                                                                                                   WHAT IS DATA AND BUSINESS ANALYTICS AT IE UNIVERSITY?

BUSINESS ANALYTICS                                                                                                                                                                                                                         38

                                                                                                                                                 VIEW THE          DATA ANALYTICS                          DATA VISUALIZATION
Harness the power of data                                                                                                                      INTERACTIVE
                                                                                                                                                BROCHURE           Crunch data with quantita-              Develop visual representa-

                                                                                                                                                                   tive methods and statisti-              tions of data to communi-
to transform the world                                                                                                                                             cal models. Use analytical              cate complex information
                                                                                                                                                                   programs and data tools                 clearly. Process insights in
                                                                                                                                                                   to generate insights.                   an actionable way.
The Bachelor in Data and Business Analytics is aimed at analytical
                                                                                                             Type of Degree                    Undergraduate
driven individuals who possess strong critical thinking abilities
                                                                                                             Language                                   English
and wish to harness the power of data to transform the world. This                                           Format                                   Full-time
                                                                                                             Location                     Segovia and Madrid
revolutionary degree, designed with the expertise of the IE School
                                                                                                             Duration                                  4 years
of Human Sciences and Technology, prepares the next generation                                               Start                                 September

of global pioneers who can work with data to solve the most
pressing challenges of businesses and institutions. Through an                                               COMPONENTS                              CREDITS

                                                                                                                                                                                                                                           My Studies
                                                                                                             Basic Courses                                   60
applied learning methodology and a hands-on approach students                                                Core Courses                                   138

learn to manage the most innovative technologies and toolas to                                               Elective Courses                                30
                                                                                                             Final Project                                   12
exploit the true power of data to create value for companies and                                             Credits needed to graduate                    240



  FIRST YEAR                              SECOND YEAR                              THIRD YEAR                                FOURTH YEAR

  1st Semester                            1st Semester                             1st Semester                              1st Semester
  Learning to Observe,                    Probability & Statistics for             Analyzing Social Media                    Customer and Markets
  Experiment & Survey                     Data Analysis & Management                                                         Talent and Professional
                                                                                   Recommendation Engines
  Fundamentals of                         Mathematics for Data Analysis                                                      Development
                                                                                   AI - Machine Learning
  Social Sciences

                                                                                                                                                                                                                                             Undergraduate Studies at IE University
                                          & Management                             & Analytics                               Healthcare Delivery -
  IE Module - Technology                  Algorithms & Data Structures                                                       Analytics, Financial Services
                                                                                   Stream Analytics
  for Innovation                                                                                                             Hospitality, Travel & Tourism
                                          Programming for Data                     Big Data Technology
  Data Insights & Visualization           Analysis & Management                                                              Environment & Sustainability
                                                                                   Project management
  Introduction to Management              Data Structures and Storage                                                        Citizens Society & Policy
  Fundamentals for Probability            Forecasting and Time Series
  & Statistics                                                                     2nd Semester
                                          Analysis                                                                           2nd Semester
                                                                                   NLP, Text Mining, and
                                                                                   Semantic Analysis                         Emerging Topics in Data
  2nd Semester                            2nd Semester                                                                       Analysis & Management
                                                                                   Designing Artificial
  Fundamentals of Human                   AI - Machine Learning                                                              Advanced Topic - Connected
                                                                                   Intelligence & Implementing
  Behavior                                Foundations                                                                        Industries, Smart Cities &
                                                                                   Smart Technologies
  Fundamentals of Data                    Data Structures and Storage                                                        e-Governments
                                                                                   Advanced Databases
  Analysis                                                                                                                   Advanced Topic - Sales
                                          Intro to Business and                    Data Visualization,
  Simulating and Modeling to              Social Analytics                                                                   & Marketing Analytics
                                                                                   Dashboards & Storytelling
  Understand Change                                                                                                          Advanced Topic - Health
                                          Operating Systems                        Datathon for Social Impact
  IE Module - The Big History             & Parallel Computing                                                               & Genetics Analytics
  of Ideas & Innovation                                                            Professional Bootcamp - Self                                                    LEARN THROUGH A                           USE SOPHISTICATED
                                          Seminar: Global Issues                   Management                                Career Preparation & Design
  Presentation Skills                     and Debate                                                                                                               MULTIDISCIPLINARY AND                     TOOLS
                                                                                                                             Capstone Project
  Writing Skills                                                                                                                                                   APPLIED APPROACH                          You will learn using state-
                                          Professional Bootcamp:

                                                                                                                                                                                                                                             IE University
                                          Teamwork                                                                                                                 You will study diverse yet in-            of-the-art tools, many of
                                                                                                                                                                   terconnected disciplines that             them with a deep quanti-
                                                                                                                                                                   will help you explore and                 tative and technological
                                                                                                                                                                   understand human behavior                 component, which will al-
  Note: * Career focused electives and consulting projects will allow you to apply knowledge and skills of your bachelor to a range of industries and job types.
  These electives will be taken in conjunction with students of other HST Bachelors to help you develop the ability to work in multi-discipline teams. ** This     from different perspectives.              low you to perform subtle
  study is under validation process and may be subject to change.                                                                                                                                            and precise analyses.
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