UNITED KINGDOM'S ATTRACTIVENESS FOR SWEDISH FOOD SUPPLIERS - JANUARY 2018
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The UK offers a large market for London’s role as a leading global
food suppliers, with consumers city and cultural capital attracting
demanding both quality and visitors and investments from
convenience. However, the retail around the world, London and the
landscape is challenging and UK make excellent places to build
highly competitive; hence it is brand awareness for expansion to
important that companies looking additional markets.
to enter the market understand
This places increasing demand on
fully what it takes to succeed as a
both retailers and food suppliers,
supplier in the UK.
and further emphasises the
Over the years, Business Sweden importance of knowing how to
has supported many Swedish food attract the demanding and
suppliers to enter and grow on the discerning UK consumer. Proper
UK market, creating valuable preparation and in-depth market
knowledge and a network among insight are key to success in the
key actors and stakeholders. UK’s competitive retail environment.
The large market, with customers In this report, we provide an
open to innovative and international overview of the UK food retail
products, is extremely interesting market, exploring both the grocery
for food suppliers from all over the and foodservice sectors. We
world. British consumers have analyse the market’s challenges
become accustomed to a wide and opportunities in order to help
variety of product choices and Swedish food suppliers reach their
increasing convenience in how to full international potential on the UK
shop. Furthermore, because of market.
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 2THE UK FOOD RETAIL MARKET IS COMPLEX, OFFERING
BOTH OPPORTUNITIES AND CHALLENGES
Food & Grocery market Challenging Landscape Fragmented Foodservice Better Health, Less Waste
£213 bn £57 bn
vs. Market value in 2017, with 3
Market value forecast in 2020 years of steady growth
However, stagnation due to
challenges such as consumer Four large retailers dominate, 362,629 Four consumer trends affect
selectivity, price-sensitivity, but are increasingly challenged Total UK outlets, indicating the entire food retailing market,
currency fluctuations and Brexit by discount and online players significant fragmentation from grocery to foodservice
Online = #1 Market Driver Private Label Success Strong Organic Segment An Insightful Approach
£17.5 bn 52.5%
Organic segment shows strong
growth, with supermarkets as
Food and drink e-commerce UK value share for private the largest sales channel
Several areas to focus on to be
market value forecast in 2023 label, highest in the EU
attractive to food retailers
7.5% e-commerce Expected to be Food Business Days
value share in 2017 major source of and Try Swedish
(second only to growth for UK Fresh produce and dairy provide insight and
South Korea) grocery market anchor the organic market sales opportunities
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 3THE UK GROCERY MARKET IS LARGE BUT STAGNATING
THE MARKET IS AFFECTED BY A NUMBER OF CHALLENGES
GROCERY MARKET CHALLENGES MARKET VALUE OF GROCERY RETAIL UK (£BN)
73.7
The UK grocery market is growing, but has 70.8
stagnated in recent years; by 2020, the market is
expected to be worth £213 bn 2013/2014
2018/2019
Consumers remain price-sensitive and focus on
49
seeking bargains, though they are increasingly
selective in their choices
37.4
35.5 35.7
Currency fluctuations are expected to put
additional pressure on grocery retailers, with those
retailers who primarily source goods from 21.4
overseas possibly struggling to compete based on 16.9
price 10.8 9.4 9.3
7.7
Brexit, and the associated uncertainty, is likely to
have a material impact on the sector
Superstores & Convenience Small Discounters Online Other
Supermarkets Supermarkets Retailers
Despite a stagnating overall market, Swedish grocery exports to the UK have grown on a
yearly basis from £270M in 2011 to £420M in 2017
SOURCE: STATISTA
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 4THE “BIG FOUR” GROCERY RETAILERS DOMINATE THE
MARKET REPRESENTING OVER 70%
Tesco’s mission: “We make what matters better, together”
Market leader in UK grocery sector for over 25 years, with sales of ₤51 bn in 2017-18 and 440,000 employees in the UK
Despite positioning itself to lower prices and a competitive agenda, Tesco was the first UK supermarket to develop an
online shopping presence
Over 17 million active members for its UK loyalty card program
Ocado , 1,1%
Iceland, 2% Sainsbury’s mission: “We will make customers' lives easier,
Others offering great quality and service at fair prices, serving our
3.4% customers whenever and wherever they want”
Sainsbury’s has a middle-of-the-range positioning, offering a wide
Tesco
range of prices and products, from budget to premium, and
27.6% aiming to attract consumers from all income groups
Sells numerous organic and environmentally friendly products
Co-op
6.2%
Asda’s mission: “To be Britain’s best retailer exceeding
customer need everyday”
Aldi Asda’s strap-line is “everyday low price”
7.6% Asda has focused on large stores and is predominately based in
the North and South East of England
Sainsbury's
Morrisons 16.0%
10.5%
Morrison’s mission: “To be the consumer’s first choice for food,
delivering products of outstanding quality and great service at a
Asda
competitive cost through working faster, simpler and together”
15.0% With stores located throughout the UK, a typical Morrison’s store
is aimed at the mid- to lower-end
Approximately 55% of sales comes from private label range
SOURCE: IBIS WORLD REPORT, KANTAR WORLD PANEL, COMPANY WEBSITES
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 5SUPERMARKETS TO FACE COMPETITION FROM
DISCOUNTERS, CONVENIENCE, ONLINE IN THE FUTURE
UK FOOD AND GROCERY VALUE 2017 & FORECAST DIFFERING POSITIONS OF TOP GROCERY PLAYERS
2022 (£ BILLION)
91.1
86
47.1
PRICE
40
30.1
20,1
16,2 16.3 16
11,8 12.2 10,4
QUALITY
SOURCE: IGD, BUSINESS SWEDEN ANALYSIS
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 6THE FOODSERVICE* MARKET IS HIGHLY COMPETITIVE
AND COMPLEX, BUT GROWING STEADILY
THE WHOLESALE FOOD AND DRINK VALUE (IN £BN) FOODSERVICE AS AN INDUSTRY
Worth a staggering £57bn, the UK foodservice industry is
the 4th largest employer in the UK
The foodservice industry has experienced 3 years of
continuous and steady growth
However, the industry remains highly fragmented, with a
Contracted Industry & Hotels, Pubs & large number of companies operating across numerous
Public Sector Restaurants subsectors
£4.0 Total £5.0
wholesale
food & drink
value
£13bn
164,915 81,642 116,122
Retail,Travel hotel, pub and retail, travel and contracted industry
& Leisure restaurant outlets leisure outlets outlets
£3.0
Approximately 362,629 total outlets in the UK
THE FOODSERVICE INDUSTRY IS SIGNIFICANTLY MORE FRAGMENTED THAN THE RETAIL GROCERY MARKET
SOURCE: FEDERATION OF WHOLESALE DISTRIBUTORS *ENCOMPASSES ALL BUSINESSES RESPONSIBLE FOR MEALS PREPARED OUTSIDE OF THE HOME
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 7OF EUROPE’S TOP 10 FOODSERVICE GROUPS, 5
ORIGINATE FROM THE UK
UNITED KINGDOM SWEDEN
Rank
2 7 8 9 10 18
Company
Sector Turnover
£22.96 billion £2.15 billion £2.18 billion £3.3 billion £1.69 billion £38.8 billion*
Quick Service
Contracted Pubs Pubs Pubs In-Store
Restaurant
Main Brands
SOURCE: ENDOLE *USING 02 JAN 2018 EXCHANGE OF 1 EUR = 0.900380 GBP
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 8HOWEVER, THE ENTIRE UK RETAIL FOOD MARKET
SUPPLY CHAIN IS TAPPING INTO CONSUMER TRENDS
‘Good for me, good for you’: A trend in which vegetables will become ‘the stars of the plates’ and
in which underutilised normally more sustainable, species of fish and lesser known cuts of meat will
form a bigger part of British diets.
‘Gourmet get together’: Where people will eat together more to make them feel comforted in this
time of political uncertainty with Brexit. The Brits will choose to eat classic dishes that invoke
nostalgia but that have been reimagined for the modern consumer.
‘Awaken my senses’: Comprising bright colours and experimental flavours as the proliferation of
social media brings to life ‘playfulness and creativity’.
‘Telling a story’: Based on demand for seasonal produce, foraged food and artisan products that
TEXT have a story behind them.
THESE TRENDS WILL BE FELT ACROSS KEY INTERNATIONAL CUISINES - AMERICAN, MODERN EUROPEAN, ASIAN & MIDDLE
EASTERN
SOURCE: THE GROCER, BIDFOOD
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 9THE UK E-COMMERCE MARKET FOR GROCERIES IS ONE
OF THE WORLD’S LARGEST AND CONTINUES TO GROW
THE ONLINE GROCERY MARKET SIZE IN BILLIONS FOOD AND DRINK* E-COMMERCE VALUE (£MN)
16000
11.5 14000
UK
17.5 CAGR
12000 7.7%
9.4 10000
France
13.6
8000
0.99
Germany 6000
2.9
4000
0.7
Spain 2000
1.6
0
2018 2023 2018 2023*
SOURCE: KANTAR WORLDPANEL, IDG, MINTEL, EUROMONITOR, BUSINESS SWEDEN ANALYSIS *INCLUDES GROCERY AND ONLINE PLAYERS, DOES NOT INCLUDE FOODSERVICE
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 10ONLINE IS THE MAIN DRIVER ON THE UK GROCERY
RETAIL MARKET
UK ONLINE GROCERY MARKET CHARACTERISTICS
Largest players within online grocery in the UK are
Tesco, Sainsbury’s and pure player Ocado, seeing
strong competition from newcomer Amazon Fresh
The core online grocery buyers are younger
50% £85
is the average UK
consumers and consumers with high income of all Brits are current
online basket, making it
online grocery shoppers
The average spend per purchase remains higher the largest in the world
online than offline; this high online spend is a
combination of shoppers choosing online primarily
for large stock up trips and retailers requiring a
minimum spend
UK online grocery channel share is predicted to
£11.5
grow from 6 to 7.9 percent over the next five years
Consumers place increasing pressure on delivery
1 in 10 bn
Brits do all of their
times, which has become a competitive advantage grocery shopping online is the value of the UK
among online retailers
online grocery market
(2018)
SOURCE: EUROMONITOR, KANTAR WORLDPANEL, IDG
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 11“THE UK HAS REACHED THE POINT
WHEN ALL RETAILERS FOCUS
HEAVILY ON ONLINE SALES
BECAUSE THEY HAVE TO, THEIR
CUSTOMERS EXPECT THEM TO.
RETAILERS IN THE UK RELY ON
DIGITAL SOLUTIONS TO MAINTAIN
MARKET SHARE.”
TIM BARRETT, SENIOR RESEARCH ANALYST RETAILING
EUROMONITOR
12DELIVERY WILL DRIVE GROWTH IN FOODSERVICE AS
OPERATORS FACE CHANGING TECHNOLOGIES
DELIVERY REACHES ALL MARKET PLAYERS BRITISH FOODSERVICE VISITS GROWTH (YEAR-ON-
YEAR) 2015 TO 2019
While the foodservice industry as a whole is
expected to continue growing, individual operators 1.4%
1,3%
will face significant changes in terms of
competition and industry roles 1.2%
Leading fast food brands face increasing 1%
competition from smaller boutique chains 1.0%
Operators struggle with how to best appeal 0,8%
to changing technologies and consumer 0.8%
0,7%
trends affecting the entire supply chain
Delivery has risen quickly to become a significant 0.6% 0,5% 0,5%
catalyst in the British foodservice industry, driving 0,4%
growth in foodservice visits year-on-year 0.4%
Rapid rate of expansion looks set to continue as
companies like Just Eat, UberEATS and Deliveroo 0.2%
expand their reach across the country,
encouraging more foodservice operators to adopt 0.0%
delivery as a route to market 2015 2016 2017 2018 2019
Visits Forecast
SOURCE: BHA MARKET REPORT 2016, NDA GROUP, THE CATERER *FORECASTED FIGURES
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 13PRIVATE LABEL IS EXPECTED TO BE A MAJOR SOURCE
OF GROWTH FOR THE UK GROCERY MARKET
SHARE OF PRIVATE LABEL VALUE IN SELECTED EU PRIVATE LABEL GROWTH IN THE UK
COUNTRIES (2018)
UK 52.5% In 2018, private label made up 52.5% of UK value
share
Spain 42.6% Market share in the United Kingdom stayed above
45% and appears ready to resume growth as
supermarkets expand their private label programs to
Germany 40.1% combat the competitive challenge from discounters
Private label’s share has remained above 40% in
France 32.9% the UK since 1997
Private label is now at the forefront of European
Netherlands 29.2% retailers’ communications, looking to increase
shopper loyalty
Italy 18.1% The price gap between private label and brand has
closed to 29% on average, due in part to material
costs increasing
Greece 16.3%
Value Market Share
SOURCE: KANTAR WORLDPANEL, NIELSEN GLOBAL, PLMA YEARBOOK
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 14A NUMBER OF PRIVATE LABEL CATEGORIES HAVE
SHOWN STRONG GROWTH SINCE 2013
PRIVATE LABEL VALUE SHARE BY CATEGORY
90% +2,6%
80%
70% +3.7% +0.4%
-0.2%
60%
-8.9%
50% -0.6%
-0.2%
40%
+2.1% +1.8% -0.9%
30%
20%
10%
0%
Delicatessen Bakery Dairy Frozen Dry grocery Household Non-alcoholic Health & Alcoholic Confectionary
beverages Beauty Beverages
2013 2017
SOURCE: PLMA YEARBOOK 2017
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 15THE ORGANIC SEGMENT SHOWS STRONG GROWTH
ACROSS THE UK FOOD RETAIL MARKET
ORGANIC SALES ACROSS MARKET CHANNELS (£MN), 2017-2018
4.2%
1,600
Growth
1,400 1,500
1,439
1,200
1,000
9.7% 9.5%
800 Growth Growth
600
400 328 359
200 260 286
0
Supermarkets Box schemes and online Independents
SUPERMARKETS ARE THE LEADING CHANNEL FOR ORGANIC FOOD BUT GROWTH IS HIGHER IN OTHER CHANNELS
SOURCE: SOIL ASSOCIATION ORGANIC MARKET REPORT
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 16THE 4 LEADING ORGANIC RETAILERS ARE SAINSBURY'S,
TESCO, WAITROSE AND OCADO
Importance
Organic Market
Grocery Market for PL Organic Organic Range
Rank Retailer Share
Share Corporate Brand (2015)
(2016 estimate)
Strategy
709 product lines
1 16.8% 28% High SO Organic
(300 SO Organic)
Tesco
2 28.6% 26% High 742 product lines
Organic
778 product lines
3 5.4% 23% High Duchy
(500 Duchy)
Wholegood
4 0.5% 7% High 3344 product lines
+ Duchy
ASDA
5 15.9% 4.5% Low 150 product lines
Organic
6 11.1% 4.5% Low M Organic
SOURCE: KANTAR WORLDPANEL AND MARKET ESTIMATES
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 17THREE WELL-KNOWN INDEPENDENTS FOCUS SOLELY
ON ORGANIC FOOD IN THE UK GROCERY MARKET
About: While Whole Foods is not About: Planet Organic is an About: as nature intended is a
exclusively organic, it has a strong independent retailer in London with London-based, exclusively organic
loyalty to organic products within its a young customer base. Planet chain with stores in central
range and stocks a majority of the Organic sells almost exclusively locations. It focuses mainly on
main organic brands available organic food and drinks, as well as brands and offers a good
elsewhere in the UK. Given that it many natural remedies and health ‘springboard’ for smaller, innovative
is experienced in selling organic in and beauty products. Its newer organic brands. It prides itself on
the US and is a key player there, stores focuses heavily on the ‘food working with passionate and
much of the future UK strategy will to go’ offer. knowledgeable suppliers with
likely follow a similar approach. quality products.
No of stores: 7
No of stores: 7 No of stores: 6
URL: planetorganic.com
URL: wholefoodsmarket.com URL: asnatureintended.uk.com
SOURCE: BUSINESS SWEDEN INTERVIEWS, COMPANY WEBSITES
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 18DURING THE LAST SIX YEARS, THE ORGANIC MARKET
HAS GROWN STEADILY AND IS WORTH £2.2 BILLION
2003-2017 UK SALES OF ORGANIC PRODUCTS (£ MILLIONS)
2218
2078 2113
2029
1954
1900 1862
1840
1741 1789
1731
1667
1600
1200
1100
+10% +9% +33% +19% +9% +1,6% -13% -6% -3,7% +4,5% +2,7% +4% +4,9% +7% +6%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
SOURCE: SOIL ASSOCIATION ORGANIC MARKET REPORT
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 19THERE ARE MANY POSSIBLE ROUTES TO MARKET FOR
THE UK RETAIL MARKET
Producer/ Customer
Exporter Agent/Sales
Retailer/
Rep
Distributor Convenience
Stores
Wholesaler
Importer
IT IS CRUCIAL TO HAVE KNOWLEDGE ABOUT THE MARKET IN ORDER TO CHOOSE THE MOST SUITABLE DISTRIBUTION MODEL
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 20SIMILARLY, THERE ARE MANY POSSIBLE ENTRY
ROUTES TO THE UK FOODSERVICE MARKET
Producer/ Foodservice
Retailer/ Operator
Exporter Distributor Convenience
Stores
Cash & Carry
Wholesaler
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 21WHAT DO COMPANIES THAT SUCCEED IN THE UK FOOD
AND BEVERAGE SECTOR DO?
SUCCESS FACTORS COMMON MISTAKES
Carry out thorough market research beforehand in order to approach retailers
with appropriate insights and understanding Believing the consumer
immediately understands
Make necessary adjustments to products and packaging, such as image and your products and offering
language, to suit the market
Not making necessary
Ensure a product has the necessary certifications, labelling and ingredient adjustments to the market in
requirements terms of e.g. packaging,
Create a marketing plan and allocate the necessary budget to build your brand storytelling
and consumer awareness of your product; allocate budget for tastings, product Being chosen by a retailer
samples, advertisement, campaigns, etc. rather than choosing which
Understand your unique selling points, including what makes you different and retailer to work with
how you add value, in order to tell a convincing story Not allocating sufficient time
Set up the right logistics flow in order to be able to offer an attractive market and budget for the market
price to your local partners and end consumers Not setting up a proper
Understand what your target customers are looking for and how to reach them; logistical chain to reach an
similarly, understand what buyers selling to your customer group are looking attractive price for the market
for, and focus on the most promising segments and customers Not setting proper pricing and
Be persistent and plan for the long-run: invest in and cooperate with local margins when working with
partners to show commitment to the market retailers and/or distributors
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 22THERE ARE SEVERAL INTERESTING FOOD INDUSTRY
EVENTS IN THE UK TO EVALUATE FOR 2018
Casual Dining Show Imbibe Live Speciality & Fine Food Fair Food Matters Live
Date: 27-28 Feb 2019 Date: 1-2 July 2019 Date: 1-3 Sep 2019 Date: 19-20 Nov 2019
Location: London Location: London Location: London Location: London
Website | Register Website | Register Website | Register Website | Register
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Natural & Organic Products Europe London Food Tech Week The Lunch Show
Date: 7-8 Apr 2019 Date: 20-27 May 2019 Date: 19-20 Sep 2019
Location: London Location: London Location: London
Website | Register Website | Register Website | Register
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 23THERE IS AN OPPORTUNITY FOR SWEDISH SUPPLIERS
TO SELL AT THE TRY SWEDISH SHOP AT OCADO.COM
THE TRY SWEDISH SHOP IS HIGHLY SUCCESSFULL A SUPPLIER RELATIONSHIP WITH OCADO IS THE FIRST
AND CONTINUES TO GROW (SALES IN £MN) STEP TO ACCESSING THE GROCERY RETAIL MARKET
4 Since 2012, Business Sweden has introduced Ocado to Swedish
grocery suppliers that have been listed in the Try Swedish shop
3.5 The close collaboration has resulted in the Try Swedish shop
being one of Ocado’s best performing international shops, with an
3 increasing number of suppliers, products and sales figures for
each year of operation
2.5 The shop offers a unique opportunity to establish sales and
distribution on the UK market, reaching 70% of British households
2 Becoming a supplier to Ocado provides a shortcut to strategic
expansion on the UK market, as well as a test and reference case
1.5 for selling on the UK market
The first step to becoming a supplier to the shop in 2019 is a pre-
1 screening by Business Sweden followed by introduction to
Ocado’s buying team
0.5
Interested in hearing more? Please contact:
0 edward.lindquist@business-sweden.se
2013 2014 2015 2016 2017
SOURCE: OCADO
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 24TEAM BUSINESS SWEDEN
FOOD LONDON
Edward Lindquist
Phone: +44 20 7258 5145
Email: edward.lindquist@business-sweden.se
Samiksha Jalan
Phone: +44 20 7258 5143
Email: samiksha.jalan@business-sweden.se
For continuous
@BusinessSwedenUK
updates, please
follow us on: http://www.business-sweden.se/Storbritannien
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 25ABOUT BUSINESS SWEDEN
Business Sweden supports Swedish companies via its 50+ offices around
the world, providing strategy and operations advisory services across
industry sectors
In-depth local knowledge and access to a global network of internal and
external experts allow our 500+ professional consultants to help our
clients reach their full international potential
GROWING SWEDEN
OVERVIEW MARKET RETAILERS FOODSERVICE TRENDS ONLINE PRIVATE LABEL ORGANIC APPROACH BUSINESS SWEDEN 26You can also read