The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA

 
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The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
The
Blueprint
UNIVERSITY OF SOUTH AUSTR ALIA BR ANDING STYLE GUIDE
2020 | VERSION 1.0
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
2020   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   2
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
Contents

01 02 03
       Australia’s University
       of Enterprise
                                                               Brand Guidelines

                                                               2.1 Brand
                                                                                                      Applications

                                                                                                      3.1 Corporate                      44

       1.1 About UniSA          6                               2.1.1 Our logo                   13   3.2 Student recruitment            45

       1.2 Our blueprint        7                              2.1.2 Colour                      23   3.3 Research                       47

       1.3 Our brand            8                              2.1.3 Typeface                    25   3.4 UniSA International            48
                                                               2.1.4 Graphic elements            28   3.5 Digital communications         49
                                                               2.1.5 Photography                 31   3.6 Student communications         50
                                                               2.1.6 Message architecture        34   3.7 Community                      51
                                                               2.1.7 Legal                       37   3.8 Signage                        52
                                                                                                      3.9 Email signatures and banners   53
                                                               2.2 UniSA Online                       3.10 Key contacts                  55
                                                               2.2.1 About                       38
                                                               2.2.2 Typeface                    39
                                                               2.2.3 Colour                      40
                                                               2.2.4 Hologram and node pattern   41
                                                               2.2.5 Photography                 42

2020                            UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                            3
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
01
       Australia’s
       University of
       Enterprise

2020   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   4
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
2020   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   5
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
1.1 About UniSA

Welcome to the                                                         Our teaching is industry-informed, our research
                                                                       is inventive and adventurous. We create
University of South                                                    knowledge that is central to global economic
                                                                       and social prosperity. Our graduates are the new
Australia (UniSA).                                                     professionals, global citizens at ease with the

We are a globally                                                      world and ready to create and respond to change.

connected and                                                          We are Australia’s University of Enterprise.
engaged university
helping solve the
problems of industry
and the professions.

2020              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                      6
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
1.2 Our blueprint

UniSA operates in a competitive environment
where reputation, name and images are highly
valuable assets. Consistent and appropriate
branding and communications support a
strong corporate image and public recognition
of the University’s profile and achievements.
The University can be recognised by distinctive
visual elements, including its logo, corporate
colour and typeface.                                                     This Blueprint provides guidance for the effective reproduction and use of the University’s brand
                                                                         assets, which have been developed by the UniSA Communications and Marketing Unit (CMK). The
                                                                         Publications and Visual Communications team (PUBS) within CMK is responsible for its delivery and
                                                                         providing additional advice to staff across the University, as well as external partners. Any interpretation
                                                                         or reproduction of the University’s brand assets must be reviewed and approved by the Manager of
                                                                         Publications and Visual Communications to ensure consistency and appropriate application across the
                                                                         institution and more broadly.

                                                                         For key contacts, see page 53.

2020                UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                  7
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
1.3 Our brand

Brand positioning                                 Logo origin
A brand is an organisation’s story and            The design of the University’s logo is
character; how it represents itself, how it       also reflective of “new quality”, a modern
behaves and how it speaks.                        representation of achievement and aspiration.

UniSA is Australia’s University of Enterprise
and is a challenger brand that represents
“new quality”.

UniSA was established to take higher
education and knowledge to the new
professions of its time; providing students and
industry with greater access to knowledge
and applying it to the problems of today in
ways traditional universities had not.

This character comes from the origins of
the University. Its antecedents were new
institutions of higher education, created
to bring new knowledge to emerging
professions of the day. As Australia’s
University of Enterprise, we’re connected,
innovative and we get stuff done.

                                                                                                       1993: ‘Shield shaped and based on the letterform ‘U’, the symbol is ideal
                                                                                                       for a contemporary University. Optically strong, solid, distinctive and
                                                                                                       memorable, the “uplifting” forms express aspiration to higher achievement.
                                                                                                       The internal structure can be interpreted as three dimensional, further
                                                                                                       increasing visual interest and optical life.’
                                                                                                       – UniSA Original Style Guide.

2020                                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                8
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
1.3 Our brand

Message strategy                         Australia’s University of Enterprise                  Quality. Convenience. Careers.                       Unstoppable

We tell the UniSA story through          We are Australia’s University of Enterprise, a        In the student recruitment space, the positioning    “Unstoppable” is an energy; an attitude that
a messaging framework that is            globally-connected and engage university              of the University is three-fold.                     reflects the brand personality of the institution
consistent with our brand personality.   helping to solve the problems of industry and                                                              – a young and dynamic university that can take
                                                                                               Quality – strong graduate outcomes, research
                                         the professionals. Our enterprising spirit is about                                                        you anywhere. UniSA is a place for unstoppable
                                                                                               excellence, world-class facilities, nationally and
                                         making sure that students “get connected” to                                                               people (staff, students and researchers).
                                                                                               internationally-recognised teaching and learning,
                                         real careers, top ranking teachers, world-class                                                            Unstoppable can be directly applied in headlines
                                                                                               and strong industry and community partnerships.
                                         facilities, global opportunities and powerful                                                              and body copy (e.g. Start your unstoppable
                                         partnerships with industry. The Australia’s           Careers – producing career-ready graduates           career at UniSA) or content can be developed
                                         University of Enterprise tagline is also a            through a practical approach to learning,            that evokes the unstoppable attitude without
                                         registered trademark of the University.               embedding industry knowledge and influence           direct use of the word (e.g. Be prepared to take
                                                                                               into our teaching, and opening doors for             on challenges; break stuff).
                                                                                               graduate careers with our industry partners
                                         Ideas. Solutions. Connections.                        through internship, placement and networking
                                                                                               opportunities.
                                         The University’s message strategy is built on
                                         three overarching pillars.                            Convenience – taking a leading position in
                                                                                               access to higher education for students from
                                         Ideas – UniSA creates knowledge and brings
                                                                                               all walks of life through on-campus and online
                                         ideas to current issues.
                                                                                               delivery. Offering extensive student support
                                         Solutions – UniSA applies its knowledge to solve      services and campus locations across the state.
                                         problems. It’s a university for new industries.

                                         Connections – UniSA partners with industry
                                         and the community. UniSA is involved in the
                                         communities in which it operates. UniSA staff are
                                         people you can work with.

2020                                     UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                         9
The Blueprint UNIVERSITY OF SOUTH AUSTRALIA BRANDING STYLE GUIDE - UniSA
1.3 Our brand

Our communications
framework

                                                            University of South Australia
                                                           Strategic Direction 2018–2025
                                                          Australia’s University of Enterprise.

                                                                                       Brand position
                                                                               Challenger, rebel = “new quality”

                                                                    Brand essence and creative proposition
                                                         UNSTOPPABLE – Be unstoppable with the University of South Australia

                                                                                                                                                       People
                                                                                                                                 Industry
                     Undergraduate                   International                Postgraduate            Research
                                                                                                                                 partners             Unstoppable
                      Your career starts              Exceed in a                    Take your          Be unstoppable                            people go further
                                                                                                                                   Create
                       when you start               global university              unstoppable         in pursuit of ideas                        in an enterprising
                                                                                                                                unstoppable
                     studying – it’s your              and further              career further, with      and solutions                               organisation
                                                                                                                             partnerships with
                      opportunity to be               your career.               the flexibility to        that make a                              where your job
                                                                                                                             our people to find
                        unstoppable.                                             make it work on           real impact.                            title will not limit
                                                                                                                               real solutions.
                                                                                    your terms.                                                   your contribution
                                                                                                                                                     or career path.

                                                                                         Unstoppable energy
                                Be fuelled by failure. Don’t give up. Let your actions speak. Be clear in your purpose. Bend, don’t break. Own your actions.
                                   Together, we find a way. Ask questions – and listen to the responses. Take another look. Do what you say you will.

2020                      UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                              10
1.3 Our brand

Creative proposition
This brand position has found its way
                                                                                                                                                                                      Start your
into different creative expressions
                                                                Build your
since the University’s inception.
                                                                dreams at                                                                                                            unstoppable
                                                                 UniSA’s                                                                                                                career
                                                                School of                                                                                                             Graduate career ready
                                                                                                                                                                                          with Australia’s
                                                               Architecture.                                                                                                          University of Enterprise.

                                          Experience. The Difference.

                                                                                                                                                         CRICOS PROVIDER NO 00121B
                                                                           Experience. The Difference.
                                          CRICOS PROVIDER NUMBER: 00121B

                                        1990s                                                            2016-2019                                       Present

                                        Experience. The Difference.                                      Study with the best                             Unstoppable
                                        Emphasising the closeness to industry and                        Recognition of the University’s reputation      An evolution of the University’s brand
                                        the professions, along with the importance                       and undeniable achievements as one of the       and what it means to be part of the UniSA
                                        of work integrated learning and experience                       world’s best young universities on the local,   community – you can go anywhere.
                                        and the modernity of the University.                             national and international scale.

2020                                    UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                        11
02
       Branding
       Guidelines

2020   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   12
2.1 Brand
2.1.1 Our logo

Distinction
The University’s logo and the UniSA
Blue are key distinguishable brand
elements. The UniSA logo instantly
identifies the University and all marketing
and communication materials belonging
to the institution.

The logo is a Registered Trademark
and it is important that it is
reproduced correctly.

The symbol should only ever be
reproduced as part of the logo, in
combination with the name of the
University, never on its own. The name
of the University should always remain
proportional to the symbol. The only
exception to this rule is the use of the
pillar watermark. See page 29.

2020                                          UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   13
2.1 Brand
2.1.1 Our logo

Symbol
The UniSA logo should be
used to identify and unify
all University activities and
services. The symbol is based
on the ‘U’ letterform, which
is optically strong, solid,
distinctive and memorable,
with the “uplifting” forms
expressing aspiration for higher
achievement. The internal          Vertical                                                                                 Horizontal
structure can be interpreted                                                                        Australia’s University
                                   The vertical version of the logo is the default.                                         The horizontal version offers greater flexibility where space height is at a premium,
                                                                                                    of Enterprise Logo Lockup
as three-dimensional, further                                                                                               or for use alongside other horizontal logos.
                                                                                                    The ‘Australia’s University of Enterprise’ logo

increasing the visual interest.                                                                     lockup is to be used whenever the Unstoppable
                                                                                                    logo lockup is not used (ie in most cases). Please
                                                                                                    note, this lockup is not to be used when
                                                                                                    ‘Australia’s University of Enterprise’ is used in the
                                                                                                    headline or subheading.

                                   Abbreviated                                                                                                          Enterprise lock-up
                                   This “short form” version is only used in very limited circumstances                                                 The ‘Australia’s University of Enterprise’ tagline is a registered trademark of the
                                   (for example: building signage) with the approval of the Chief                                                       University and the logo lock-up can be used where appropriate. If the tagline
                                   Marketing and Communications Officer.                                                                                already appears as a heading, subheading or in body copy, then the logo should
                                                                                                                                                        not be used to avoid repetition.
                                                                                                                                                                                                             UniSA | Unstoppable Campaign Playbook | V1.0 9

2020                               UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                                                                         14
2.1 Brand
2.1.1 Our logo

Colour
The logo uses UniSA Blue,                                                              UniSA Blue
which is the official corporate                                                        Pantone: 7686C
colour of the University.                                                              CMYK: 100/72/0/6
                                                                                       RGB: 0/82/160
                                                                                       HEX: 0052a0

2020                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                      15
2.1 Brand
2.1.1 Our logo

Colour variations
The UniSA logo can be used
                                                                                         UniSA Blue
in three colour variations,                                                              for use on white backgrounds.
including UniSA Blue, white
(reversed) or black (mono).

When producing the logo in
UniSA Blue or mono variations,
the ‘U’ elements in the centre of
the symbol must remain white
with no transparency.

                                                                                         Reversed
                                                                                         for use on dark backgrounds (white logo).

                                                                                         Mono
                                                                                         for one colour (black) reproduction.

2020                                UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                               16
2.1 Brand
2.1.1 Our logo

Protected area
                                                           1/2 x                      x                  1/2 x

A minimum protected area must be                                                                                         1/2 x   x                 1/2 x
maintained to ensure clarity of the logo.
                                                                                                                 1/2 x
The protected area is half the width of the                                                                                                                  1/2 x
symbol, distributed by clear space around the
logo’s edge. This applies to all logo variations.

                                                                                                                                                             1/2 x
                                                                                                                 1/2 x

Minimum size
The logo must be a minimum of 6mm
(measured across the width of the symbol)                                                         6mm            6mm
for all logo variations.

The logo may need to be smaller for some
applications such as embroidery on clothing
or digital designs for small screens/devices.

In these situations, please seek advice
from the Manager Publications and Visual
Communications. Remember, that the
University’s name should always be legible and
the edges of the symbol should remain sharp.
                                                                                                                                     Example: Logo at minimum size

2020                                                UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                               17
2.1 Brand
2.1.1 Our logo

Incorrect use
To maintain branding consistency
and the visual quality of the logo,
care must be taken to avoid
incorrect use.

                                      Do not use any other colour than UniSA Blue, white or black.   Do not use more than one colour on the logo.     Do not resize out of proportion.

                                      Do not use the symbol separate to the text or as a pattern.    Do not use the logo on an angle.                 Do not place on a patterned or heavily textured background.

                                      Do not outline the logo.                                       Do not add any effects to or animate the logo.   Do not distort the logo.

2020                                  UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                       18
2.1 Brand
2.1.1 Our logo

Name plates
The University has a standardised
naming convention for its approved
internal entities (formal academic
and professional units or research
institutes and centres) called a
‘name plate’. These name plates do
not replace the University of South
Australia logo (see page 13).

The correct format is the University
logo first, separated by a vertical
line from the name of the entity        IMPORTANT NOTE: The default position for the University brand is to use the University of South Australia logo in visual communications (see page 13). The
                                        name plates below are specific to the University’s Academic Units, and must only be used sparingly (e.g. Powerpoint presentations, unit reports), they do not
and written in the Frutiger typeface.
                                        replace the University logo. The abbreviated UniSA logo is not to be used in any other name plate without express permission from the Chief Marketing and
This should not be confused with        Communications Officer.
a co-brand logo (see page 20).

Permissions are required to
produce any name plates.
Please contact the Manager
of Publications and Visual
Communications.

2020                                    UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                              19
2.1 Brand
2.1.1 Our logo

Co-brand logos
A co-brand is the combination of
the UniSA logo with one or more
distinct logos, typically separated
by a vertical line. A co-brand should
not be confused with name plates
(see previous page). The order of the
logos in a co-brand is reliant upon
the relationship of the University and
the other organisation/s.

To ensure consistent branding and
prominence of the University brand,
formalised internal entities (whose
primary function is not teaching
and/or research) may use an
approved co-brand logo on selected
communications.

Development of any future
co-brands, secondary logos or
badging/graphic devices must only
occur with the approval of the Chief
Marketing and Communications
Officer as per the current Marketing
Code of Practice.

2020                                     UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   20
2.1 Brand
2.1.1 Our logo

Graphic devices
To support the ongoing promotion of
some high profile entities, a graphic
device may be created for consistent
use with approval from the Chief
                                                                                        Future                                                            x                                      Future
Marketing and Communications Officer.                                                                                                                                                                                               2.5 x
                                                                                        Industries                                                                                               Industries
A graphic device s a visual element                                                     Institute                                                                                                Institute
that helps to identify an externally
facing entity of the University and
should be used in collaboration with
the University’s official branding.            DON’T place the entire device next to the UniSA co-brand, or any other brand,                            DO reproduce the device at2.5x height of University logo
                                               in a way that could be interpreted as a logomark.                                                        and with its edges cropped.
It is important to remember:

• if the graphic device is used in its
  entirety (i.e. it is not cropped), it must
  always appear with the approved
                                                                                                                                                                                                               Future Industries
  University branding; and                                                                                                                                                                                              Institute

• be at least 2.5 times larger than a                                                                              Our mission is to seed the
                                                                                                                   creation of the industries of
  UniSA co-brand or name plate.                                                                                    tomorrow and to support the

                                                                                        Future
                                                                                                                   transformation of the industries

This is to ensure that the graphic                       x                                                                              2.5 x
                                                                                                                   of today by partnering with them
                                                                                                                   to deliver disruptive solutions to

device is seen as a supporting design
                                                                                        Industries                 the challenges they face.                                        Future
                                                                                                                                                                                    Industries
                                                                                                                                                                                    Institute

element, not as a logo.
                                                                                        Institute                                                              Future Industries Institute
                                                                                                                                                               Building X
                                                                                                                                                               Mawson Lakes Campus
                                                                                                                                                               Mawson Lakes Boulevard
                                                                                                                                                               Mawson Lakes SA 5095

                                                                                                                                                               Email fii@unisa.edu.au
                                                                                                                                                               Phone (08) 830 23404

                                                                                                                                                               CRICOS Provider Number: 00121B
                                                                                                                                                               April 2016

                                               The height of the whole device must be at least 2.5x the height
                                                                                                                                                        DO use the device boldly and with its edges cropped.
                                               of the University of South Australia Logo.

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2.1 Brand
2.1.1 Our logo

Partners and sponsors
The UniSA logo should always
be proportionate to other logos                                                                                                                                Entry requirements                           How to apply
                                                                                                                                                               Applicants seeking entry to the program      Applications are made through the
when used on partner and                                                                                                                                       will have:
                                                                                                                                                               • Completed a three-year Bachelor
                                                                                                                                                                                                            University of South Australia’s direct entry
                                                                                                                                                                                                            system Apply Online.

sponsor websites and printed                                                                                                                                     degree from a recognised higher
                                                                                                                                                                 education institution in media arts, VFX
                                                                                                                                                                 or a related discipline
                                                                                                                                                                                                            For more information and to apply visit
                                                                                                                                                                                                            unisa.edu.au/visual-effects

materials. This applies in all                                                                                                                                 or
                                                                                                                                                               • Completed an Advanced Diploma in
                                                                                                                                                                                                            Contact
                                                                                                                                                                 Screen and Media or equivalent from        Dr Josh McCarthy

instances, except in those where                                                                                                                                 an accredited, registered training
                                                                                                                                                                 organisation.
                                                                                                                                                                                                            Program Director,
                                                                                                                                                                                                            University of South Australia
                                                                                                                                                                                                            josh.mccarthy@unisa.edu.au

sponsors are tiered (i.e. gold,                                                                                                                                All applicants must submit a showreel
                                                                                                                                                               of their own work and a curriculum vitae
                                                                                                                                                               outlining their relevant experience.
                                                                                                                                                                                                            08 8302 4512

                                                                                                                                                                                                            Anna Hodge

silver, bronze etc). In these cases,                                                                                                                                                                        Manager, Training and Education
                                                                                                                                                                                                            Rising Sun Pictures
                                                                                                                                                                                                            anna.hodge@rsp.com.au

the logo should be proportionate                                                                                                                                                                            08 8400 6505

to those within its class.                                                                                                                                                                                                                                 Inspire. Create. Deliver.
                                                                                                                                                                                                                                                                Study Visual Effects
Most organisations require
approvals for use of their logo
on all marketing collateral, so
it is important to understanding
                                       Information correct at time of printing (February 2018). CRICOS provider number 00121B

their branding guidelines and
approval requirements when
applying partner and sponsor
                                                                                                                                Thor: Ragnarok © 2017 MARVEL

logos to our materials.

tourdownunder.com.au/
about/partners-and-
hospitality

                                                                                                                                                                                                                                                                                       Example: University logo is
                                                                                                                                                                                                                                                                                       proportionate to other logos

2020                                   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                                                                                                                             22
2.1 Brand
2.1.2 Colour

Primary colour
                                         UniSA Blue
The University’s primary (corporate)     Pantone: 7686C
colour is UniSA Blue. In addition        CMYK: 100/72/0/6
to its use as the logo colour,           RGB: 0/82/160
UniSA Blue should always be the          HEX: 0052a0

dominant colour on all marketing
and communication materials.
This includes brochures, posters,
banners, advertising, and any other
promotional activity.

Care must be taken to use the
correct colour space for the
application – always use the colour
breakdowns specified here. When
colours are translated from one
space to another, or are reproduced
by different applications, the final
result can vary. Where possible, ask     CMYK: 100/85/0/9                  CMYK: 100/80/0/6   CMYK: 90/59/0/4   CMYK: 1/12/0/0   CMYK: 10/6/0/1   CMYK: 6/3/0/0
for a proof or sample to ensure a
good match with existing materials.

2020                                   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                         23
2.1 Brand
2.1.2 Colour

Secondary colours                                                                                                                             CMYK: 100/85/0/9                                                                                                                                                                                                                                                                                                    CMYK: 17/12/0/0
                                                                                                                                              RGB: 32/66/140                                                                                                                                                                                                                                                                                                      RGB: 207/213/234
Secondary colours are used
                                                                                                                                              HEX: 20428c                                                                                                                                                                                                                                                                                                         HEX: cfd5ea
on the shapes that appear in the
University’s “building blocks”
(see page 28). These colours are
used over the primary colour only,                                                                                                            CMYK: 100/80/0/6                                                                                                                                                                                                                                                                                                    CMYK: 10/6/0/1
or white, as per examples.                                                                                                                    RGB: 28/74/148                                                                                                                                                                                                                                                                                                      RGB: 222/227/239
                                                                                                                                              HEX: 1c4a94                                                                                                                                                                                                                                                                                                         HEX: dee3ef

Alternative colours
Alternative colours can be used                                                                                                               CMYK: 90/59/0/4                                                                                                                                                                                                                                                                                                     CMYK: 6/3/0/0
to enhance and reflect both images                                                                                                            RGB: 44/101/167                                                                                                                                                                                                                                                                                                     RGB: 236/240/248
and the UniSA graphic elements.                                                                                                               HEX: 2c65a7                                                                                                                                                                                                                                                                                                         HEX: ecf0f8
Colours can be sourced from, and
influenced by imagery, and should
complement and accent UniSA
Blue. Alternative colours should
be used strategically to highlight
                                                                                                                                                                                                                                                                                        INTERNSHIPS AND PLACEMENTS

information when appropriate.                     YOUR STUDY EXPERIENCE                                                                                                                                                                                                                 “UniSA has given me the
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                                                                                                                                                                                                                                                                                        opportunity to learn from
                                                                                                                                                                                                                                                                                        industry-experienced staff
                                                                                                                                                                                                                                                                                        and complete a placement
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                                                                                                                                                                                                                                                                                        at the Adelaide Football
                                                                                                                                                                                                                                                                                        Club. I have used software                                                                                                                                                                                                 AVAILABLE AT
                                                                                                                                                                                                                                                                                        vision and statistics to present                                                                                                                                                                                           ALL CAMPUSES
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                                         Checklist                                                         experience through:

                                         Does this degree match my career goal?                                     Real-world projects, internships and placements.                                                                                                                                                                                                                                                                                    Get involved with UniSA Sport and join
                                                                                                                                                                                                                                                         Access next-generation                                                                                      ORIENTATION                                                                       one of our 25+ sporting clubs including
                                                                                                                                                                                                                                                     learning spaces on campus.
                                                                                                                                                                                                                                                                                                                                                               Start your university adventure by                                                       rowing, basketball, volleyball, netball,
                                         Do I like the courses in this degree?                                      National and international study tours, exchange                                                                                                                    “My studies prepared me for
                                                                                                                                                                                                                                                                                                                                                            attending O-Week. Meet your lecturers,                                                          football, gridiron, rock climbing,
                                                                                                                    programs, competitions and exhibitions.
                                                                                                                                                                                                                                                                                        my role at Rising Sun Pictures,                                       connect with new people, and gain                                                           and more. Gain access to the new          50+ EVENTS
                                                                                                                                                                                                                                                                                        not just by teaching me                                                                                                                                         A$50 million Pridham Hall at City West
                                         Why does this degree interest me?
                                                                                                                    Industry masterclasses, clinics and networking
                                                                                                                                                                                                                                                                                                                                                            valuable insights from current students.
                                                                                                                                                                                                                                                                                                                                                            Enjoy a free lunch and activities, explore                                                 Campus with a fully-equipped space for       EACH YEAR
                                                                                                                                                                                                                                                                                        practical and artistic skills,                                                                                                                                 training and competitions. You can also
                                                                                                                    opportunities.                                                                                                                                                                                                                           your home campus and get ready for
                                                                                                                                                                                                                                                                                        but more importantly, how to                                               your first day at university.                                                     sign up for a range of sports tournaments
                                         What will my study schedule look like?                                                                                                                                                                                                                                                                                                                                                                       from social to national level, keep active
                                                                                                                                                                                                                                                                                        apply these in a professional
                                                                                                                    Volunteering and community projects.                                                                                                                                                                                                         unisa.edu.au/orientation                                                               in our on-campus fitness centres, and
                                                                                                                                                                                                                                                                                        environment.                                                                                                                                                       participate in community events.
                                         Will I meet the entry requirements?
                                                                                                                                                                                                                                                                                        The most exciting part of my time in                                                                                                                               unisa.edu.au/unisasport
                                                                                                           UniSA+                                                                                                                                                                       visual effects so far is definitely seeing the first

                                         To explore our 200+ world-class degrees,
                                                                                                           Stand out as an exceptional graduate by participating
                                                                                                           in UniSA+, a unique co-curricular program open to all
                                                                                                                                                                             Actions                                                                                                    shot I've ever worked on in a trailer at the cinema.”
                                                                                                           UniSA students. Starting in first year, you will develop
                                         visit unisa.edu.au/study
                                                                                                           the practical skills needed for the modern workplace
                                                                                                                                                                             � Explore your study options at                                                                            Francesca Milde / Graduate Certificate in Compositing
                                                                                                                                                                                                                                                                                        and Tracking
                                                                                                           including leadership, entrepreneurship, cultural                             unisa.edu.au/study
                                                                                                           understanding and self-development. On completion,
                                         DOUBLE DEGREES                                                    you will receive a signed certificate from the Vice               � Explore your career outlook at
                                         Graduate with a competitive advantage by combining two            Chancellor and a record of your achievements.                                joboutlook.gov.au
                                         fields of study. Popular combinations include Law and
                                                                                                                                                                                                                                                                                                                                                                   STUDENT CLUBS                                   EVENTS AND
                                         Journalism, Psychological Science and Human Resource              unisa.edu.au/unisaplus                                                                                                                                                                                                                           Discover the 100+ academic, cultural and             ENTERTAINMENT                          USASA is your student association.         100+ STUDENT
                                         Management, Exercise and Sport Science with Nutrition, and                                                                          MY PREFERENCE LIST                                                                                                                                                               social clubs available at the University                                                 They are a non-profit student-owned
                                         Human Movement with Education.                                                                                                                                                                                                                                                                                     of South Australia. From dance and yoga
                                                                                                                                                                                                                                                                                                                                                                                                             We host a wide range of events every
                                                                                                                                                                                                                                                                                                                                                                                                                                                        organisation focused on providing            CLUBS TO
                                                                                                           UniSA LEADERSHIP PROGRAM                                                                                                                                                                                                                                                                          year. From career expos and campus
                                                                                                                                                                             ........................................................................................................   “During my degree I have been                                       to climate change, gaming and clubs for
                                                                                                                                                                                                                                                                                                                                                                                                             fairs to volunteering expos, Unitopia
                                                                                                                                                                                                                                                                                                                                                                                                                                                       key services and a voice for students       CHOOSE FROM
                                                                                                           Graduate with the qualities needed to thrive in our globally      ........................................................................................................   working at DXC Technology                                          different nationalities – there is something                                                at the University. USASA coordinates
                                                                                                                                                                                                                                                                                                                                                                                                            (celebrating relaxation and wellbeing)
                                         FLEXIBLE AND ONLINE STUDY                                         competitive environment. The UniSA Leadership Program offers
                                                                                                                                                                                                                                                                                        through a paid internship,
                                                                                                                                                                                                                                                                                                                                                               for everyone! It’s a great way to meet
                                                                                                                                                                                                                                                                                                                                                                                                               and Multicultural Week – there is
                                                                                                                                                                                                                                                                                                                                                                                                                                                      student advocacy, clubs, second-hand
                                                                                                           workshops throughout the year, designed to offer insights into    ........................................................................................................                                                                       new friends, find common interests with                                                         book sales, social events, the
                                                                                                                                                                                                                                                                                                                                                                                                                    always something to do.
                                         Take advantage of our flexible study options, including online,   different leadership styles and to develop students' leadership                                                                                                              putting the skills I have learnt                                    fellow students and build a more vibrant                                                       student magazine, on-campus
                                         part-time, blended and accelerated learning. Tailor your degree                                                                     ........................................................................................................
                                                                                                           skills in core areas such as emotional intelligence, conflict                                                                                                                to use in a production and                                                     university experience.                                                            service counters and giveaways.
                                         so you have time to travel, work and study from any location.     resolution, effective communication, personal branding, goal
                                         We also offer 100% online degrees through UniSA Online. Study                                                                                                                                                                                  corporate environment. I have                                                unisa.edu.au/clubs                                                                      unisa.edu.au/USASA
                                                                                                           setting and more.
                                         on Demand through an online interactive learning environment                                                                        MY BACK-UP PREFERENCES                                                                                     also visited DXC Datacentres
                                         anywhere, any time and on any device. For more information        unisa.edu.au/leadership                                                                                                                                                      in India to understand the
                                         see pages 30–31.                                                                                                                    (see alternative pathways
                                                                                                                                                                             on pages 26–29)                                                                                            organisation’s processes and
                                                                                                                                                                                                                                                                                        infrastructure. In the future, I would like to work
                                         STUDENT APP                                                                                                                         ........................................................................................................   in cybersecurity, as I am genuinely interested in
                                                                                                                                                                                                                                                                                                                                                                                             Follow us on social
                                         Our free mobile app allows all UniSA students to view their                                                                         ........................................................................................................   how it affects various countries and industries.”
                                         timetable, check emails, get important notifications, track                                                                         ........................................................................................................                                                                                                    youtube.com/unisouthaustralia
                                         assessments and see course enrolments and details. You can                                                                                                                                                                                     Nikil Kathiravan / Bachelor of IT (Honours) (Enterprise                                                facebook.com/UniSA                                    unisa.edu.au/studentexperience
                                         also find available PCs on campus, book a study room, check                                                                         ........................................................................................................   Business Solutions)
                                                                                                                                                                                                                                                                                                                                                                                            twitter.com/UniversitySA
                                         your print quota and library loans, and view announcements.
                                                                                                                                                                                                                                                                                                                                                                                           instagram.com/universitysa
                                         unisa.edu.au/studentapp

                                     6                                                                                                                                                                                                                                                                                                            7   16                                                                                                                                                                          17

                                         Examples: Alternative colours

2020                                 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                                                                                                                                                                                                                                                                                                                                                24
2.1 Brand
2.1.3 Typeface

                                  AaBbCc123
UniSA Altis
The University’s corporate
typeface is a customised
version of Altis. UniSA Altis

                                  UniSA Altis
should be used on all corporate
advertising, publications and
promotional materials. For a
licensed copy of the typeface,
please contact the IT helpdesk
on extension 25000.

UniSA owns extended rights
to provide UniSA Altis, at no
cost, to suppliers and third
parties undertaking University
work. For a copy of the UniSA
Altis Supplier Service Licence,
and font pack, contact the
                                  ABCDEFGHIJKLMNOPQRSTUVWXYZ
Publications and Visual
Communications team.              abcdefghijklmnopqrstuvwxyz
                                  1234567890!@#$%^&*()[];:’”,.?/

2020                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   25
2.1 Brand
2.1.3 Typeface

                                       AaBbCc123
Preferred weights
These are the preferred UniSA Altis                                                         UniSA Altis Heavy
weights - italic versions inclusive.

                                       AaBbCc123
UniSA Altis Hairline, UniSA Altis
Thin and UniSA Altis Black are not
recommended.                                                                                UniSA Altis Extra Bold

                                       AaBbCc123                                            UniSA Altis Bold

                                       AaBbCc123                                            UniSA Altis Medium

                                       AaBbCc123                                            UniSA Altis Book

2020
                                       AaBbCc123
                                       UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’
                                                                                            UniSA Altis Light

                                                                                                                     26
Inspire to ask

2020
       why?
       Example: weighting application

                                        UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   27
2.1 Brand
2.1.4 Graphic elements

Building blocks
The University’s “building blocks”
provide a foundation for our graphic
design and visual style. The graphic
elements are replications of the
University’s modern infrastructure
– including the M2 Building at Mawson
Lakes Campus (element 1), the Hawke
Building at City West Campus (element
2) and Pridham Hall at City West
Campus (element 3). These shapes
                                        Graphic element 1                                                                                                                                                                                 Graphic element 2
are unique to UniSA and reinforce our
sense of place.

Sections of the graphic elements can
be used across both print and digital
                                                                                             COMMONWEALTH SCHOLARSHIPS

materials as a background to add                                                             A range of Commonwealth scholarships are available to assist
                                                                                             Indigenous students, particularly from remote and regional areas.
                                                                                             Examples include:

                                                                                              Indigenous Commonwealth Accommodation Scholarship                                                  “I will encourage

depth to the design.
                                                                                              Value: A$5,456 p.a.
                                                                                                                                                                                                 females to embrace
                                                                                              Indigenous Commonwealth Education Costs Scholarship
                                                                                              Value: A$2,727 p.a.
                                                                                                                                                                                                 the sciences.”
                                                                                                                                                                                                 Rosheen Blumson
                                                                                                                                                                                                                                                                                                                  SCHOLARSHIPS
                                                                                                                                                                                                                                                                                                                  AND GRANTS
                                                                                                                                                                                                 Bachelor of Science

                                                                                             INTERNATIONAL SCHOLARSHIPS

Minimal angular treatments can also
                                                                                             We offer a number of scholarships to international students to
                                                                                             support their study and achievements. Examples include:

                                                                                              Vice Chancellor’s International Excellence Scholarship
                                                                                              Recipients receive a 50% reduction in their student                                                “I wish to honour
                                                                                              contributions (tuition fees) p.a., for up to four years
                                                                                                                                                                                                 my family.”

be applied to reflect the shapes. Not
                                                                                              of full-time study.
                                                                                                                                                                                                 Eddy Au
                                                                                              International Merit Scholarship
                                                                                                                                                                                                 Bachelor of Aviation                                                                                                           Suliana Shahrin
                                                                                              Recipients receive a 25% reduction in their student
                                                                                              contributions (tuition fees) for the first year of study                                                                                                                                                                       Scholarship recipient
                                                                                              in their chosen program, up to a maximum of two
                                                                                              semesters or eight courses.

every design needs to incorporate the                                                        unisa.edu.au/international-scholarships

                                                                                             UNIVERSITY FUNDED GRANTS
                                                                                                                                                                                                 “My goal is to inspire
                                                                                                                                                                                                 Aboriginal and Torres
                                                                                                                                                                                                 Strait Islander people to

full angular treatments, using clean
                                                                                             The University also funds various other grants to help lessen
                                                                                             the cost of study:                                                                                  reach their potential.”                   unisa.edu.au
                                                                                                                                                                                                 Michelle Parmiter                         Telephone: (08) 8302 2376
                                                                                              UniSA Placement Grant          Value: A$2,500 one-off payment
                                                                                                                                                                                                 Bachelor of Social Work                   Make an enquiry: unisa.edu.au/enquire
                                                                                              UniSA Study Grant              Value: A$2,000 p.a.

and simple angles just as a feature                                                          unisa.edu.au/grants                                                                                                                           The information provided in this publication is for general
                                                                                                                                                                                                                                           information only, and the University of South Australia makes
                                                                                                                                                                                                                                           no representation about the content, suitability, accuracy or
                                                                                                                                                                                                                                           completeness of this information for any purpose. It is provided
                                                                                             OUR SCHOLARSHIP FUND                                                                                                                          “as is” without express or implied warranty.

where appropriate is advisable
                                                                                                                                                                                                                                           Information correct at time of printing (May 2019)
                                                                                             Many of our scholarships are made possible thanks to the
                                                                                             support of generous individuals and organisations.                  Find your scholarship                                                     CRICOS provider number 00121B

                                                                                             Find out more about supporting the University of South Australia
                                                                                             Scholarship Fund at:                                                View a complete list of all scholarships and find out how to apply at:
                                                                                                                                                                                                                                                            Acknowledgement of Country

and preferred.
                                                                                             unisa.edu.au/giving                                                 unisa.edu.au/scholarships
                                                                                                                                                                                                                                                            UniSA respects the Kaurna, Boandik and Barngarla
                                                                                                                                                                                                                                                            peoples’ spiritual relationship with their country.
                                                                                                                                                                 Tip: Don’t forget to keep checking the website
                                                                                                                                                                                                                                                            We also acknowledge the diversity of Aboriginal
                                                                                                                                                                 for new scholarships available.                                                            peoples, past and present.
                                                                                                                                                                                                                                           Artist:          Find out more about the University’s commitment
                                                                                                                                                                                                                                           Rikurani         to reconciliation at unisa.edu.au/RAP

                                        Graphic element 3                                                                                                                                                                                 Example: Graphic elements on flyer

2020                                    UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                                                                                                                                                           28
2.1 Brand
2.1.4 Graphic elements                                                                                      The Pillar Watermark. composed
                                                                                                             of four pillars, with no curves it
                                                                                                            should not be confused with, or
                                                                                                            replaced by the University logo.

Pillar Watermark                     Application
The Pillar Watermark provides        When applying the Pillar
an alternative graphic element       Watermark to artwork:
that can be used across selected
                                     • T
                                        he tops of all four pillars must
print and digital assets as a
                                       be shown.
background treatment, adding
additional depth to a design.        • The left and right sides of the
                                        pillars must be included in total.
The Pillar Watermark is inspired
                                        They should not be cropped
by the UniSA logo, with the
                                        or run off the sides of page or
“uplifting” forms expressing
                                        screen.
aspiration and achievement.
                                     • The bottom of the pillars should
The Pillar Watermark is a
                                        always run off the page.
distinct, separate element from
the University logo. Containing      See example right, and following
no curved elements, the Pillar       for the correct application of the
Watermark is not a U shape and       Pillar Watermark..
should not be confused for the
shield element of the logo.

The shield element of the logo
should not be used in isolation
from the University logo, or the
University of South Australia
name.

The “Building Blocks” (as
outlined on page 28) can be
used more broadly, with the Pillar
Watermark specifically designed
for corporate materials and
marketing campaigns.

2020                                                   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                         29
Start your
                                    unstoppable
                                       career                                                       Document Title
                                                                                                     Document Sub-title
                                     Graduate career ready
                                         with Australia’s
                                     University of Enterprise.
        CRICOS PROVIDER NO 00121B

       Example: Pillar watermark application

2020                                           UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                         30
2.1 Brand
2.1.5 Photography

Style
Photography featured in the University’s
marketing materials should be engaging,
authentic and visually appealing. Images
of people should be actual UniSA
students, staff and alumni where possible
and should also feature real UniSA
settings – facilities, spaces and events.
Imagery should also celebrate and reflect
the diversity of the UniSA community.

Stock photography should be avoided
unless it relates to a specialised area or
the imagery required is not available on
the University’s photography platform,
Asset Bank. For additional advice on
photography style and briefings, please
contact the Manager Publications and
Visual Communications.

2020                                         UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   31
2.1 Brand
2.1.5 Photography

Asset Bank
Asset Bank is the central repository for
the University’s images and photography.
UniSA staff can access a wide range
of images including students, campus
facilities, research and more. Approvals
may be required.

assetbank.unisa.edu.au

2020                                       UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   32
2.1 Brand
2.1.5 Photography

Unstoppable photography
The unstoppable photography style does
not have the same broad application as
our overarching photography style, but can
be used when appropriate (as determined
by the Deputy Director: Campaigns and
Divison Services).

The photography style used to capture
the “unstoppable energy” is quite distinct.
When people are unstoppable, they don’t
have time to stop and look at the camera.
Instead, they look forward to the task
at hand. Talent must always be looking
away from the camera, appear natural and
approachable, and be doing something or
going somewhere.

The unstoppable photography style may
also incorporate a unique colour effect
with a gradient strategically applied to “lift”
the image. Application of this colour effect
requires specific approvals and specialised
designed knowledge and skills that can
only be reproduced by the Publications
and Visual Communications team. The
effect should only be applied to “hero”
images and used with discretion.

2020                                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   33
2.1 Brand
2.1.6 Message
architecture

The University name                              Referencing Academic Units                           Australia’s University of Enterprise              • Depending on the requirements of the
                                                                                                                                                          collateral being designed, and the space
• The first reference should always              The University has seven Academic Units.             • When reproducing ‘Australia’s University of
                                                                                                                                                          available, both elements can be stacked (one
  be the full name of the institution            When referring to the individual Academic              Enterprise’ in headings, body copy or in the
                                                                                                                                                          above the other), or side-by-side.
  – The University of South Australia.           Units, they should always be written in full           official logo lock-up, it should always be in
                                                 and be preceded by the prefix ‘UniSA’.                 title case and in the same typeface as the
• Subsequent references can be ‘UniSA’
                                                                                                        surrounding paragraph or headline.
  or ‘the University’ or ‘the institution’.      • UniSA Allied Health & Performance
                                                                                                       Example:
• Headings and subheadings can use ‘UniSA’       • UniSA Business
                                                                                                       The University of South Australia is
  in lieu of the entire name.
                                                 • UniSA Clinical & Health Sciences                    Australia’s University of Enterprise on the
• ‘UniSA’ is the preferred abbreviation style,                                                         global stage, agile and astute, known for
                                                 • UniSA Creative
  note the lower case “ni”, not ‘UNISA’.                                                               relevance, equity and excellence.
                                                 • UniSA Education Futures
• For all international communications                                                                • Other display applications, such as
  (corporate, recruitment), the full name of     • UniSA Justice & Society                              stationery and business cards, it is
  the University must be used at all times.      • UniSA STEM                                           reproduced in all upper case.

                                                                                                      • When collateral leads with an Academic
                                                 Examples:                                              Unit Nameplate, rather than the University
                                                 Being well placed to devise new programs               logo, the following text must be included to
                                                 that meet the health needs of the future,              represent the University of South Australia
                                                 UniSA Allied Health & Human Performance                logo, and reinforce the institution’s brand
                                                 will offer programs in areas such as                   and identity:
                                                 physiotherapy, occupational therapy and
                                                                                                       University of South Australia
                                                 podiatry.
                                                                                                       Australia’s University of Enterprise
                                                 UniSA STEM combines all specialist areas of
                                                                                                      • This is a typographic treatment comprised
                                                 engineering to capitalise on research and
                                                                                                        of two distinct but linked elements:
                                                 graduate employment opportunities in the
                                                 technology industries of the future.                  Element 1: University of South Australia

                                                                                                       Element 2: Australia’s University of
                                                                                                       Enterprise

2020                                             UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                      34
2.1 Brand
2.1.6 Message
architecture

Brand personality                        We ARE:

                                         adventurous, innovative,
Our brand personality is enterprising,
progressive and bold.

                                         global, distinctive, creative,
                                         engaged, engaging, resourceful,
                                         pioneering, trail-blazing,
                                         professional, international,
                                         adaptable, connected,
                                         inquiring, authentic, informing
                                         and accessible.
                                         We are NOT:
                                         traditional, local, vocational, prestigious, pretentious, generic, stagnant or conventional.

2020                                     UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                             35
2.1 Brand
2.1.6 Message
architecture

Writing style                                        Voice and tone

                                                     UniSA is a disruptor – a hub of
All communication materials should reflect
the University’s youthful confidence and
enterprising spirit. Our position as a “challenger

                                                     innovation and new thinking.
brand” should be clear – an innovative
university grounded in the community,
industry-connected and helping to solve the
challenges of tomorrow through career-ready

                                                     Our voice should reflect a unique
graduates and research excellence.

                                                     blend of insight and originality,
Boilerplate
The University of South Australia is Australia’s
University of Enterprise. Our culture of

                                                     and our tone should be active,
innovation is anchored around global and
national links to academic, research and
industry partners. Our graduates are the

                                                     conversational and vibrant.
new urban professionals, global citizens
at ease with the world and ready to create
and respond to change. Our research is

                                                     Our content should be authentic,
inventive and adventurous and we create new
knowledge that is central to global economic
and social prosperity.

                                                     fresh, dynamic, relevant and
For more information about our message
strategy, see page 9.

                                                     relatable yet aspirational.
2020                                                 UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   36
2.1 Brand
2.1.7 Legal

Legal and policy                                  CRICOS code                                           Example: Back cover of a publication:

All marketing and branding activity at the        UniSA’s CRICOS (Commonwealth Register of
University is subject to legal and policy         Institutions and Courses for Overseas Students)
needs. These include the provisions set out       provider code authorises the University to deliver
in the Marketing Code of Practice, as well as     education and training services to international                 unisa.edu.au
                                                                                                                   Telephone: (08) 8302 2376
                                                                                                                   Make an enquiry: unisa.edu.au/enquiry

trademark and disclaimer requirements.            students. The following mandatory statement                           youtube.com/unisouthaustralia

                                                  must appear on all communications intended or
                                                                                                                        facebook.com/UniSA
                                                                                                                        twitter.com/UniversitySA
                                                                                                                        instagram.com/universitysa

                                                  may be seen by international students:
Marketing Code of Practice
                                                                                                                   The information provided in this publication is for general
                                                                                                                   information only, and the University of South Australia makes
                                                                                                                   no representation about the content, suitability, accuracy or
                                                                                                                   completeness of this information for any purpose. It is provided

                                                  CRICOS provider number 00121B
                                                                                                                   “as is” without express or implied warranty.
                                                                                                                   Information correct at time of printing (May 2017)
                                                                                                                   CRICOS provider number 00121B

As a major public institution, the University
                                                                                                                   For information specific to international students, please visit
                                                                                                                   unisa.edu.au/international                                         Australia’s University of Enterprise

is subject to legislative requirements
regarding the proper conduct of its               Acknowledgement of Country
operations. The management of marketing
                                                  The University has an on-going commitment
its services and intent to the broader                                                                  Typesetting for registered trademark:
                                                  to Aboriginal engagement and reconciliation.
community is a significant organisational
                                                  The Acknowledgement of Country is placed on           Australia’s University of Enterprise                                                Altis UniSA Bold Italic
requirement. The Marketing Code of
                                                  appropriate communications and platforms as a
Practice outlines the University’s approach
                                                  visual representation of the University’s position.
to the daily function and the roles and
responsibilities of staff.
                                                                                                        Typesetting for Acknowledgement of Country:

Registered trademarks
                                                                                                        Artist:
The University’s logo is a Registered                                                                   Rikurani

Trademark and its use is subject to                                                                     Acknowledgement of Country                                                            Altis UniSA Bold Italic
                                                                                                        UniSA respects the Kaurna, Bunganditj and Barngarla                                   Altis UniSA Book Italic
approval by the Chief Marketing and                                                                     peoples’ spiritual relationship with their country.
                                                                                                        We also acknowledge the diversity of Aboriginal
                                                                                                        peoples, past and present.
Communications Officer (CMCO). The                                                                      Find out more about the University’s commitment                                       Altis UniSA Medium Italic
                                                                                                        to reconciliation at unisa.edu.au/RAP
tagline, ‘Australia’s University of Enterprise’
is also a Registered Trademark and its
application is subject to approval by
the CMCO.

2020                                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                         37
2.2 UniSA Online
2.2.1 About
         2.0 Logo                                          Brand Guidelines / November 2019

About2.2 Vertical
      UniSA Online                                                Blue Vertical                                        Reverse Vertical     Mono Vertical

UniSA Online      offers
        The vertical versionaofsuite   ofis100%
                                the logo    the default.

online degrees in a wide range of
        2.3The
disciplines.    Horizontal
                      degrees allow students
to Study on Demand, taking full control
of theirwhere
         learning.
              space height is at a premium, or for use
         alongside other horizontal logos.

UniSA Online utilises the University’s
house 2.3
       brandStacked
                elements, with additional
                                                                  Blue Horizontal                                      Reverse Horizontal   Mono Horizontal
accents used to specifically promote
online space
       products.
             width is at a premium.

         2.4 Colour variations
Logo The logo can be used in three colour variations.
         The colours are UniSA Blue for use on white
UniSA Online   uses
      background, whitean  approved
                        (reversed) for use on dark
      background and black (mono) for one colour
co-brand  logo. There are vertical,
      reproduction.
horizontal and stacked versions with
                                                                  Blue Stacked                                         Reverse Stacked      Mono Stacked
colour variations, including UniSA Blue,
reversed and mono.

2020                                                              UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                          38
2.2 UniSA Online
2.2.2 Typeface

                                   AaBbCc123
In line with the University’s
typeface and to show brand
integration, UniSA Altis is used
for UniSA Online advertising
materials, including headlines

                                   UniSA Altis
and body copy.

                                   ABCDEFGHIJKLMNOPQRSTUVWXYZ
                                   abcdefghijklmnopqrstuvwxyz
                                   1234567890!@#$%^&*()[];:’”,.?/

2020                               UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   39
2.2 UniSA Online
2.2.3 Colour

Primary colour
                                          UniSA Blue                                        UniSA Online Green
UniSA Online uses the same primary        Pantone: 7686C                                    Pantone: 7465C
(corporate) colour, UniSA Blue.           CMYK: 100/72/0/6                                  CMYK: 68/0/42/0
                                          RGB: 0/82/160                                     RGB: 101/197/180
                                          HEX: 0052a0                                       HEX: 40C1AC
Secondary colours
UniSA Online Green is used
exclusively for UniSA Online and
assists in providing a distinct look
and feel that is still complimentary
to the overall University branding.
The use of this secondary colour
also ensures that UniSA Online
degrees are easily identifiable in
the mix with traditional offerings.

2020                                   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                        40
2.2 UniSA Online
2.2.4 Hologram
and node pattern

Hologram
UniSA Online utilise a variety of
approved teal holograms as part
of its branding to visually represent
the unique experiences of online
students (e.g. online tutor support,
collaboration with other students etc).

Node pattern
The UniSA Online node pattern is
a series of team circles joined with
teal lines, which can be replicated                                                                                                                              7.0 Campaign Assets                                       Brand Guidelines / November 2019
using a variety of circle and line
sizes. This distinctive element                                                                            Example: Hologram application
represents the connectivity
experienced by online students
throughout their study journey.
                             7.0 Campaign Assets                                    Brand Guidelines / November 2019

                             7.3 Node pattern

                                                                                                                                                                                         YOUR DREAM                                                  IS ONE CL
                             The UniSA Online ‘nodes pattern’ is a series of teal
                             circles joined with teal lines. The node pattern
                             can be replicated using a variety of circle and line
                             sizes. Occasionally the nodes may include icons
                             (refer to ‘icons’).

                                                                                                                                                                                           CAREER                                                        AWAY

                                                                                                           Node pattern                                                                Example: Node pattern application

2020                                                                                                        UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                41
2.2 UniSA Online
2.2.5 Photography

                         7.0 Campaign Assets                                Brand Guidelines / November 2019

The photography style for UniSA
Online depicts students in a
variety of study locations, with a
predominantly blue 7.1background
                         Photography
and a hologram person.
                   UniSA Online’s ‘hero’ photography depicts
                   students in a variety of study locations, with a
Photography should     be engaging,
                   predominantly   blue background and a hologram
                   person/s (refer to ‘holograms’).
authentic and visually appealing,
                   The photography used in marketing materials
with actual students,  staff
                   should       and authentic and visually
                          be engaging,
                   appealing. Images of people should be actual
alumni featured where      possible.
                   UniSA students, staff and alumni where possible.
                         Stock photography should be avoided unless
                         it relates to a specialised area or the imagery
                         required is not available on UniSA’s Asset Bank.

                         The approved UniSA talent release forms should
                         be completed for all talent (including staff and
                         students) included in photography.

2020                                                                        UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   42
03
       Applications

2020   UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   43
3.1 Corporate

2020            UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   44
3.2 Student
recruitment

2020          UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   45
3.2 Student
recruitment

2020          UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   46
3.3 Research

2020           UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   47
3.4 UniSA
International

2020            UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   48
3.5 Digital
communications

                                        You've made the right choice | View Online                                                                               You've made the right choice | View Online                                                         Get career ready. Study at UniSA in 2020 | View Online                                                         Facilities to help you succeed | View Online

          Thank you for preferencing degree at the University of South Australia, SA�s No.1 university for                         Thank you for preferencing degree at the University of South Australia, SA�s No.1 university for
                                 graduate careers^ and overall student satisfaction.*                                                                     graduate careers^ and overall student satisfaction.*

                                                                                                                                                                                                                                                   Have you applied, Information Technology?                                                        Arts, choosing your degree is just the beginning...
       At UniSA, it�s all about student experience. As Australia�s best young university for teaching quality**,                At UniSA, it�s all about student experience. As Australia�s best young university for teaching quality**,
         you will learn from highly skilled academics and teaching staff. Beyond the classroom, complete an                       you will learn from highly skilled academics and teaching staff. Beyond the classroom, complete an
                                                                                                                                                                                                                                                                                                                                                  If you’re studying a world-class degree, it only makes sense to have world-class facilities to match.
       internship and placement to connect with industry and graduate career-ready with the skills required of                  internship and placement to connect with industry and graduate career-ready with the skills required of     Get ready for your future in IT and graduate industry-ready with SA's No.1 university for graduate
                                                                                                                                                                                                                                                                                                                                                 Whether you're studying at our City West, City East, Magill or Mawson Lakes campus, our state-of-the-
                                              tomorrow's professionals.                                                                                                tomorrow's professionals.                                                                            careers and student satisfaction*.
                                                                                                                                                                                                                                                                                                                                                          art learning spaces and facilities will offer you an exceptional university experience.

                                                                                                                                                                                                                                              Learn from experts, access invaluable experiences beyond the classroom and succeed as an
                    SA's #1 UNIVERSITY FOR GRADUATE CAREERS                                                                                  SA's #1 UNIVERSITY FOR GRADUATE CAREERS                                                                                           unstoppable IT professional.

                    QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator                                                  QILT: Graduate Outcomes Survey 2016-18 – Full-time Employment Indicator                                                                                                                                                               EXPLORE OUR FACILITIES
                    (Undergraduate). Public SA-founded universities only.                                                                    (Undergraduate). Public SA-founded universities only.                                          Now is the time to submit your university application and kickstart your career. Head to the SATAC
                                                                                                                                                                                                                                             website to find all the information you need about the application and selection process today.

                                                                                                                                                                                                                                                                                     APPLY NOW
                    No.1 IN SA FOR STUDENT SATISFACTION                                                                                      No.1 IN SA FOR STUDENT SATISFACTION
                    QILT: Course Experience Questionnaire 2016-18 – Overall Satisfaction Indicator                                           QILT: Course Experience Questionnaire 2016-18 – Overall Satisfaction Indicator
                   (Undergraduate). Public SA-founded universities only.                                                                    (Undergraduate). Public SA-founded universities only.

                                                                                                                                                                                                                                                                                                                                                   On-campus facilities                        Green spaces                       Eat, sleep, study, repeat

                                                                                                                                                                                                                                                                                                                                                  Depending on your degree,              On our Magill campus you'll               Eat delicious goodies from
                                                                                                                                                                                                                                                                                                                                                   you'll benefit from our on-          study amongst 15 hectares of                Food Lore (located in our
                    #1 YOUNG UNIVERSITY IN AUSTRALIA FOR TEACHING QUALITY                                                                    #1 YOUNG UNIVERSITY IN AUSTRALIA FOR TEACHING QUALITY                                                                                                                                               campus facilities including the         parklands, with a creek and                 future-focused museum

                    2018 THE Young University Rankings                                                                                       2018 THE Young University Rankings                                                                                                                                                                  Multimedia Languages Lab, a                huge eucalyptus trees                  MOD.) at City West Campus,
                                                                                                                                                                                                                                                                                                                                                  200-seat auditorium for live              bordering open grassy                  enjoy Since I Met Harry and

2020                                                                                                               UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                                                                                            performances, our TV studio
                                                                                                                                                                                                                                                                                                                                                  featuring one of SA's largest
                                                                                                                                                                                                                                                                                                                                                                                          spaces. We also have an
                                                                                                                                                                                                                                                                                                                                                                                        outdoor swimming pool open
                                                                                                                                                                                                                                                                                                                                                                                                                                  Phat Buddha Rolls at Magill, A
                                                                                                                                                                                                                                                                                                                                                                                                                                  Pot Called Kettle or Mr Wuhu
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   49
                                                                                                                                                                                                                                                                                                                                                 green screens, and industry-            throughout summer, and a                 on our City East campus and
3.6 Student
communications

2020             UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   50
3.7 Community

                                                                                 HOSSEIN VALAMANESH
                                                                                               CHAR SOO
                                  F             I            O           N   A

                                  T                           A              N

                                  A           S          C           E   N   T
                                                                                        1     Hossein Valamanesh: Char Soo   Anne & Gordon Samstag Museum of Art

2020            UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                 51
3.8 Signage

2020          UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’   52
3.9 Email signatures
and banners

Email signature                                                                                          Example 1

UniSA has a standard format for all staff                                                                Prof Jane Smith | BSc, PhD | Director: Clear Communications Centre
email signatures. All email signatures                                                                   UniSA STEM
should be configured as follows:                                                                         Room D1-70, Mawson Lakes Campus | SA 5095
                                                                                                         tel +61 8 8888 8888 | fax +61 8 8000 8000 |
Font: Arial,       Your Name | Post Nominals | Position Title                                            mob 8080 808 808 |
11 point           (Optional) Academic Unit Name or                                                      Unit Executive Officer: John Mann +61 8 8181 8181
                   University of South Australia | Business Unit Name                                    jane.smith@unisa.edu.au | www.unisa.edu.au
                   Address or GPO Box
                   tel +61 8 XXXX XXXX | fax +61 8 XXXX XXXX |                                           This email is intended for the addressee(s) only. Should this email be received in error by
                   mob XXXX XXX XXX |                                                                    a person or company other than those intended, the contents of this email are confidential
                   (Optional) Unit Executive Officer: Name +61 XXXX XXXX                                 and must not be released or used by a person or company not authorised to do so.
                   your.email@unisa.edu.au | www.unisa.edu.au
Mandatory                                                                                                CRICOS No: 00121B
inclusions:

Font: Times        This email is intended for the addressee(s) only. Should this email be received in
New Roman          error by a person or company other than those intended, the contents of this email    Example 2
Italic, 10 point   are confidential and must not be released or used by a person or company not
                   authorised to do so.                                                                  Jane Smith | Manager
                                                                                                         University of South Australia | Facilities Management Unit
Font: Arial        CRICOS No: 00121B                                                                     GPO Box 2471 Adelaide | SA 5001
Italic, 8 point                                                                                          tel +61 8 8888 8888 | fax +61 8 8000 8000 |
                                                                                                         mob 8080 808 808 |
                                                                                                         jane.smith@unisa.edu.au | www.unisa.edu.au

                                                                                                         This email is intended for the addressee(s) only. Should this email be received in error by
                                                                                                         a person or company other than those intended, the contents of this email are confidential
                                                                                                         and must not be released or used by a person or company not authorised to do so.

                                                                                                         CRICOS No: 00121B

2020                                                UNIV ER SIT Y OF SOUTH AUS TR A LI A ‘ BLUEPRINT ’                                                                                                 53
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