Vacation Rental Week Toolkit - VRMA
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Vacation Rental Week Toolkit
Thank you for downloading the official 2021 Vacation Rental Week Toolkit! This toolkit is designed to
help you promote Vacation Rental Week across your network, and to spread awareness about the
positive impact of professionally-managed vacation and holiday rentals have on guests, property
owners, and local economies worldwide.
Questions about Vacation Rental Week or the toolkit? Contact Us!
Adam Berkshire
202-367-2306
aberkshire@vrma.org
SOCIAL MEDIA
Promote Vacation Rental Week by posting the customizable messages below to your social media
pages throughout the week. We encourage you to visit the VRMA LinkedIn, Twitter, and/or
Facebook pages and share any of our posts about Vacation Rental Week as well.
Social Media Tips
Posts on social networks should generally be kept to fewer than 280 characters, including
hyperlinks and hashtags.
Consider posting on social networks at high-trafficked times during the week to maximize
exposure. The optimal time to post is between 1:00 p.m. and 3:00 p.m., Monday through
Thursday.
Tailor the post to match your or your organization’s voice.
Link the Vacation Rental Week homepage to your posts to encourage participation.
Include the official Vacation Rental Week hashtag #VacationRentalWeek on all posts to
amplify your message and engage the community.
Sample Posts
Targeted to potential guests
We’re excited to kickoff Vacation Rental Week—a week-long celebration of professionally-
managed vacation rentals, the industry, and the unmatched benefits & value they offer
guests. The possibilities are endless for your next getaway! #VacationRentalWeek
https://bit.ly/2TTokav
During Vacation Rental Week 2021, we remind you that vacation rentals are a great option
for a safe, socially-distanced experience, offering fewer touchpoints with staff & other guests
in comparison with traditional hotels. Peace of mind! #VacationRentalWeek
https://bit.ly/2TTokav We’re thrilled to celebrate Vacation Rental Week 2021! DYK there are 115,000+ vacation
rental companies worldwide? Whether it’s a beach cottage, mountain cabin, or downtown
apartment, the perfect vacation rental is waiting for you! #VacationRentalWeek
https://bit.ly/2TTokav
Happy Vacation Rental Week 2021! With vacation rentals, travelers have more options to
customize their trip and enjoy a safer stay versus booking a traditional hotel. Find the perfect
property for your next trip! #VacationRentalWeek https://bit.ly/2TTokav
As we celebrate Vacation Rental Week 2021, we encourage you to live like a local on your
next trip! Vacation rentals offer an unmatched opportunity to explore new surroundings and
experience local culture. Imagine what you'll discover! #VacationRentalWeek
https://bit.ly/2TTokav
It’s Vacation Rental Week 2021! Vacation rentals are the ideal, cost-effective choice for
family trips—you'll enjoy more space, privacy, and amenities such as extra bedrooms, baths,
and your own kitchen, allowing you to enjoy a safe stay with those close to you!
#VacationRentalWeek https://bit.ly/2TTokav
Sample Posts
Targeted to property owners
Happy Vacation Rental Week! DYK professional vacation rental managers handle all the
logistics of safely renting your property? That includes securing guests, housekeeping &
cleaning, advertising, & more—now that’s management made easy! #VacationRentalWeek
https://bit.ly/2TTokav
Throughout the COVID-19 pandemic, vacation rentals have provided safe lodging options for
guests, adhering to local, state, & national cleaning guidelines. They also offer a socially-
distanced stay, with fewer touchpoints than hotels. #VacationRentalWeek
https://bit.ly/2TTokav
During Vacation Rental Week, we encourage you to rent your second property with a
professional vacation rental manager. Not only is it a great revenue source, but also helps
your community by encouraging job creation and local spending! #VacationRentalWeek
https://bit.ly/2TTokav
Vacation Rental Week is a perfect time to remind property owners that a rental typically
entitles you to deduct mortgage interest, along with related business expenses. Contact a
professional vacation rental manager today & get started! #VacationRentalWeek
https://bit.ly/2TTokavSample Posts
Advocacy focus: Targeted to industry stakeholders, policymakers, and general public
We’re excited to kickoff #VacationRentalWeek—a week-long celebration of professionally-
managed vacation rentals. Help us educate our policymakers on the positive impacts of
vacation rentals and contact your public officials today! Learn how at vrmaadvocacy.org
[Insert your organization] supports fair #ShortTermRental regulations! We work hard to
boost our community and provide a safe and amazing experience for everyone. Learn more
how you can support fair regulations at vrmaadvocacy.org #VacationRentalWeek
U.S. vacation rentals are a $15 billion industry and growing. They are significant contributors
to job growth and a much needed revenue generator for our community. Please support fair
#ShortTermRental regulation! Learn how at vrmaadvocacy.org #VacationRentalWeek
Throughout the pandemic, vacation rentals have provided safe lodging options for guests,
adhering to local, state, & national cleaning guidelines. They also offer a socially-distanced
stay, with fewer touchpoints than hotels. Visit vrmaadvocacy.org #VacationRentalWeek
DYK 44% of rentals in the U.S. are already managed by professional property managers?
Professionally-managed #VacationRentals generate taxes and other revenue, and ensure
guest safety. Learn how you can support fair industry regulation: vrmaadvocacy.org
#VacationRentalWeek
Join us in celebrating #VacationRentalWeek and the importance of professionally-managed
#VacationRentals to our communities. They ensure safety, create jobs, generate tax
revenue, and support the #local economy. Learn how you can support fair industry regulation
at vrmaadvocacy.org
U.S. #VacationRentals help create jobs locally! [Insert your organization] works with
#realtors, #homebuilders, maintenance pros, #landscapers, #housekeepers, and others to
keep properties safe and clean for our guests. Learn more at vrmaadvocacy.org
#VacationRentalWeekSAMPLE NEWSLETTER ARTICLE/WEBSITE/BLOG POST Use the sample copy below to inspire an article in your newsletter, a post on your website or blog, and/or other editorial content. Tailor the article to match your or your organization’s voice, or personalize with details that resonate locally. Consider posting in the weeks and days leading up to Vacation Rental Week to spread awareness among your readers, or during the week itself. Celebrating Vacation Rental Week, March 8-12, 2021! is thrilled to participate in the second annual Vacation Rental Week! We’d like to use this opportunity to highlight the value and key benefits of professionally-managed vacation rentals for both guests and property owners alike, and to encourage you to book a stay or entrust your vacation property to a professional manager. As a guest, vacation rentals are a great alternative to hotels in every aspect, offering you much more for your money, with additional space, privacy, convenience, and amenities included. Vacation rentals offer a cleaner, more socially-distanced experience as well, with less touchpoints and outside interaction compared to hotels, which is a key benefit as we navigate the last mile of the pandemic. Vacation rentals also present you with a unique opportunity to create a more personalized, memorable vacation experience when compared with traditional hotels. You’ll have the practical comfort of an actual residence, the ability to explore the neighborhood, and the opportunity to discover aspects of your destination you might not encounter when staying at a hotel. If you’re vacationing with family, vacation rentals are an excellent option, typically offering multiple bedrooms, kitchens, laundry rooms, and easy access to local entertainment. For property owners, safely renting your second property through a professional manager can be an easy and reliable revenue source, transforming it into an asset that offers a significant return on your investment. You’ll also be able to use the property when you choose, spending your own vacations there with family, while renting it to guests the rest of the year. A professional vacation rental manager will handle all the logistics, securing responsible guests, and maximizing your return through an expert understanding of the industry and in-depth knowledge of the local community. They’ll also handle cleaning the property to the highest standards, advertise, handle inquiries, collect deposits and balances, generate agreements, and follow-up post-rental, so you can sit back and simply enjoy the experience. Finding a vacation rental to book or a professional manager to represent your property is fast and easy. Our friends at the Vacation Rental Management Association (VRMA) [insert link: www.vrma.org] provide a free search tool [insert link: https://www.vrma.org/page/find-a-vrm] to locate property managers and their available properties worldwide. Find a vacation rental or professional manager for your property and get started in this exciting industry today! If you would like to join and get involved in Vacation Rental Week, visit the Vacation Rental Week homepage [insert link: https://bit.ly/2TTokav] to download the toolkit, and help spread the word about professionally managed vacation rentals. Be sure to join the conversation on social media as well with the official #VacationRentalWeek hashtag.
SAMPLE EMAIL COMMUNICATIONS Use the sample email copy below to inspire communication with your contacts, both within and outside the industry. Tailor the emails to match your or your organization’s voice, or personalize with details that resonate locally. Email #1: Send the week of March 1-5 Target: Industry Contacts Subject: Vacation Rental Week Kicks Off Next Week! Join NEXT WEEK as we celebrate the second annual Vacation Rental Week, March 8-12, 2021! All next week, we’ll join vacation rental professionals around the globe in spreading public awareness about the positive impact that professionally-managed vacation rentals have on guests, property owners, and local economies. As we all experienced extreme difficulties over the past year due to the COVID-19 pandemic, it is especially important to come together as an industry to continue moving forward. We encourage you to get involved along with us! Head over to the official Vacation Rental Week website [insert link: https://bit.ly/2TTokav] and download the Vacation Rental Week Toolkit, featuring social media messages and sharable graphics, website copy, email communications, newsletter articles, and more. Be sure to use the #VacationRentalWeek hashtag on all your social posts. Let’s join together and make Vacation Rental Week a success—spread the word and advance our industry together! Email #2: Send the week of March 8-12 Target: General Contacts Subject: Stay Safe on Your Next Trip: Book a Vacation Rental for Your Next Trip This week, celebrates the second annual Vacation Rental Week, March 8-12, designed to spread awareness about the many benefits of professionally managed vacation and holiday rentals. To get in the spirit of the week, we’d like to take a moment to highlight the tremendous value of professionally-managed vacation rentals for guests, and to encourage you to book a stay for your next vacation! Consider some of these key benefits professionally managed vacation rentals offer you over hotels and resorts:
Enhanced Safety: Vacation rentals have very few common areas and offer minimal
interaction with staff and other guests, allowing for a socially-distanced stay. They are also
maintained with the highest cleaning standards, in accordance with national, state, and local
guidelines.
Better Value: Enjoy additional space, privacy, and amenities all included.
Endless Options: More available properties, more variety, and more destinations worldwide
to choose from.
Comfort of Home: Create a more personalized, memorable vacation experience with the
comfort and convenience of an actual residence.
Local Flavor: Explore the neighborhood and discover aspects of your destination you might
not encounter otherwise.
Great for Families: Multiple bedrooms, kitchens, laundry rooms, and easy access to local
entertainment.
Ready to book your stay? Finding a vacation rental is fast and easy! Our friends at the Vacation
Rental Management Association (VRMA) [insert link: www.vrma.org] provide a free search tool [link:
https://www.vrma.org/page/find-a-vrm] to locate property managers and their available properties
worldwide. Find the perfect property for your next vacation today!
If you would like to learn more about Vacation Rental Week, we encourage you to visit the official
Vacation Rental Week website [insert link: https://bit.ly/2TTokav] for more information and resources.
Email #3: Send the week of March 8-12
Target: Property Owners
Subject: Why Should You Rent Your Vacation Property?
This week, celebrates the second annual Vacation
Rental Week, March 8-12, designed to spread awareness about the positive impact professionally-
managed vacation and holiday rentals have on guests, property owners, and local economies across
the country.
To get in the spirit of the week, we’d like to take a moment share several reasons why renting your
second property through a professional vacation rental manager is an excellent option that can
increase your income and benefit your community.
Why rent your second property through a professional vacation rental manager?
Easy and Reliable Revenue Source: Vacation rental revenue reached $58 billion worldwide
in 2019 and is expected to grow dramatically in the coming years as we emerge from the
COVID-19 pandemic. Renting your second property transforms it into a valuable and reliable
asset that offers a significant return on your investment for many years to come. Vacation When You Want: Use the property when you choose, spending your own
vacations there with family or friends, while renting it to guests the rest of the year.
Management Made Easy: Professional vacation rental managers handle all the logistics of
renting your property, securing responsible guests, and maximizing your return through an
expert understanding of the industry and in-depth knowledge of the community.
Hassle-Free Renting: Your professional vacation rental manager will also handle
housekeeping and cleaning to the highest standards, advertise your property, collect
deposits and balances, generate agreements, and follow-up post-rental, so you can sit back
and simply enjoy the experience!
Tax Deductions: Owners of vacation rental properties typically have the ability to deduct
mortgage interest on their properties along with other expenses related to the rental.
Impact Your Community: You’ll also positively impact your community’s economy by
facilitating guest spending locally and stimulating local job creation and growth.
Ready to rent your property? Finding a professional manager to represent your property is fast
and easy. Our friends at the Vacation Rental Management Association (VRMA) [insert link:
www.vrma.org] provide a free the search tool [insert link: https://www.vrma.org/page/find-a-vrm] to
locate property managers worldwide. Find the perfect professional manager for your property and
get started in this exciting industry today!
If you would like to learn more about Vacation Rental Week, we encourage you to visit the official
Vacation Rental Week website [insert link: https://bit.ly/2TTokav] for more information and resources.SAMPLE LETTER TO PUBLIC OFFICIALS Use the sample letter below to communicate the positive impacts of professionally-managed vacation rentals on your community, and tailor to highlight current restrictions impacting you and the industry locally. Visit https://www.vrmaadvocacy.org/take-action to find contact information for your representatives. Dear [Elected Official Title and Name]: I am a professional vacation rental property manager in your community, and I am writing to ask for your support during the second annual Vacation Rental Week, March 8-12, 2021. Vacation Rental Week, organized by the Vacation Rental Management Association (VRMA), aims to spread awareness among the public and policymakers on the positive impact professionally managed vacation rentals have on local communities large and small. The vacation rental industry has grown dramatically in recent years. Here in [insert your city or local community’s name], vacation rentals are significant generators of revenue, owing in large part to guest spending on local dining, entertainment, transportation, and recreation. In addition, vacation rentals drive job creation and growth across many different industries active in our community. In 2021, this is more important than ever, as the COVID-19 pandemic has hampered travel and tourism across the board. Vacation rentals, however, have rebounded and continue to play a major role in bringing vibrancy back to local economies. While we celebrate the positive impacts of vacation rentals this week, it is important to note that there are outright bans and unnecessarily restrictive laws taking away the rights of rental property owners and managers nationwide, inhibiting their ability to effectively operate. Ultimately, these bans and restrictions negatively impact the very communities in which they operate. Laws negatively impacting rental property owners and managers in [insert your city or local community’s name], include [list local restrictions impacting the industry in bullet form]: Law 1 Law 2 Law 3 I, along with my colleagues across the industry, support fair, reasonable, and enforceable regulations that promote our local economies and protect private property rights. When property owners, managers, and the community come together to discuss issues as they arise, we all win. I encourage you to review VRMA’s Public Policy Agenda [insert link: https://www.vrmaadvocacy.org/public-policy-agenda] to learn more about the fair regulation of our industry. Thank you for all the work you do. Please strongly consider supporting Vacation Rental Week, and fair legislation for vacation rental property owners and managers. Please feel free to contact me directly for more information or to continue this important conversation. Sincerely, [Your name] [Your contact information]
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