WELLAND, ONTARIO - PARTNERSHIP OPPORTUNITIES - City of Welland

PARTNERSHIP OPPORTUNITIES

              WELLAND, ONTARIO

CITY OF WELLAND
Overview
Welland is a city in the Regional Municipality of Niagara in
Southern Ontario, Canada. The city is in the center of
Niagara, within a half-hour residents can travel to Niagara
Falls, Niagara On-The-Lake, St. Catharine's and Port
Colborne. It has been traditionally known as the place where
rails and water meet, referring to the railways from Buffalo to
Toronto and Southwestern Ontario, and the waterways of
Welland Canal and Welland River, which played a great role
in the city’s development.

Key Demographics

    •   ~125 km outside of Toronto

    •   Population = 50,631

    •   Region receives ~12 million visitors each year

    •   Male 42%, Female 45%

    •   Median age = 43.9 years old

WELLAND FACILITIES
The city of Welland is home to many facilities that can
accommodate corporate events, meetings of various sizes,
showers, dinners, dances, birthday parties and more. The
Welland Facilities are comprised of 10 different main facilities
that serve as the home to many local organizations and
teams. Each facility offers a different taste of community
involvement.

Indoor Facilities

    •   The Chippawa Park Community Center

    •   Cooks Mills Hall

    •   Hooker Street Community Centre

    •   WFC Celebration Hall,

    •   PenFinancial Flatwater Community Centre

    •   Welland International Flatwater Centre Celebration
        Hall

Outdoor Facilities

    •   The Youngs Sportsplex

    •   Welland Sports Complex

    •   Merritt Park Amphitheatre

    •   Welland International Flatwater Centre

MAJOR EVENTS

 •   2021 Canada Summer Games (multiple venues)

 •   OSFAA Championships

 •   Canadian Tire Jump Start

 •   Special Olympics—Ontario School Championship
     Qualifiers

 •   Niagara College Men’s & Women’s Soccer

 •   Floatfest

 •   Friday Night Live Summer Concert Series (Concerts
     on the Canal)

 •   Canadian Dragon Boat Championships

 •   Rose City Triathlon

 •   Concerts on the Canal-Taylor Made (Taylor Swift
     Tribute)

 •   ICF Canoe Polo World Championships

 •   Jammin’ at the Market Concert Series

 •   Canadian University Rowing Championships

WELLAND INTERNATIONAL
FLATWATER CENTRE
The newly created Welland International Flatwater Centre is situated on 270
acres of the waterway. Local rowing, canoe kayak, canoe polo, dragon boat,
triathlon and open water swimming clubs utilize the waterway daily for
training.

The WIFC is home to two international standard courses; a 1,000-meter
Albano buoyed course and 2,000-meter Albano buoyed course. The WIFC
has endeavored to become the premiere site for hosting flatwater sport
events, championships and training camps and has been the selected venue
for local, provincial, national and international regattas ever since.

    •   Celebration Hall Capacity: 300 persons

YOUNGS SPORTSPLEX
Since opening in 2012, Youngs Sportsplex has not only
elevated the sport scene in the City of Welland, but across the
entire Niagara Region. Youngs Sportsplex is home to the
Welland Soccer Club and other programs such as bubble
soccer and an indoor driving range.

Multi-Sports Complex

The multi-sports complex features:

    •   4 indoor tennis courts

    •   1 indoor FIFA-regulation sized soccer field (divisible by
        3 smaller 100’ x 200’ soccer fields)

    •   2 outdoor turf fields

    •   3 outdoor grass fields

WELLAND SPORTS
COMPLEX
The Welland Sports Complex is a state of the art baseball
stadium with seating for 3,000 spectators and a ball field that
meets the requirements for major league play. The stadium is
further enhanced by other amenities, which baseball players
and fans would expect, ample parking, and two softball
diamonds, available for professional and amateur play.

Welland Sports Complex served as the home of the former
Welland Pirates of the New York-Penn League, the Welland
AquaDucks of the independent North Atlantic League and the
Niagara Stars of the Canadian Baseball League.

MERRITT PARK
AMPHITHEATRE
The Merritt Park Amphitheatre is a 750-seat natural
Amphitheatre located at the east bank of the Welland
Recreational Waterway, serving as a permanent seating
facility for local musical and theatrical events. The stone
stepped amphitheater overlooks a floating stage on the water
and the beautiful scenery of the Old Welland Canal.

The Amphitheatre was the venue choice for the opening
ceremony of the 2013 World Junior and Under 23
Canoe/Kayak Championships and hosts a number of concert
series on Friday nights during the summer months. The
Amphitheatre has been used for weddings, recitals, and other
private events.

WELLAND MAIN ARENA
& JACK BALLANTYNE
YOUTH ARENA
The City has two arenas, Main Arena and Jack Ballantyne
Memorial Arena (Youth).

Winter Months

The arenas operate with ice mid-August to late April with a full
slate of ice-related organizations including Jr. B Hockey,
Welland Minor Hockey Association and the Niagara Skating
Club. The arena hosts public skating daily from October-Arpil.

Summer Months

The arenas host a number of sports including roller hockey,
minor lacrosse, junior and senior lacrosse, roller hockey, and
ball hockey. Special events such as wrestling and boxing
matches, concerts, circuses, conventions, trade shows, and
community events also take place at this venue.

COMMUNITY
WELLNESS
COMPLEX
The Welland Community Complex is one of the City’s finest
facilities available year round. Located on the banks of the
Welland Recreational Waterway, the Wellness Complex is
situated in the heart of Welland. The Complex is fully
accessible and welcomes people of all ages and abilities.

The facility includes office areas, meeting rooms, a modest
library, a billiards room, a woodworking room, a 400-seat
theatre, a therapeutic pool and hot tub, an exercise room, a
computer lab, a multi-purpose activity room, renovated
change rooms and newly renovated wash rooms. The
Wellness Complex offers over 80 different programs.

The Welland Community Wellness Complex encourages
residents to participate in a leisure program of their own
choosing to promote a healthy and happy community oriented
life style.

COMMUNITY VENUES

Welland Tennis Club

   Non-profit organization—maintains an excellent tennis
   facility and provides affordable tennis to all ages and play
   levels

   Includes clay courts, regular courts and a club house

Welland Skate Park

   The City of Welland plans to build a new skateboard park
   that should challenge the beginner to advanced level

Memorial Park

   Located in the south-west section of the City, this park is
   one of the community parks

   Amenities include: picnic areas with pavilions, Olympic
   pool, wading pool, structure for children and plenty of off-
   road parking

Civic Square

   Civic Square offers affordable room rentals for
   professional events or meetings

   Community Room Capacity: 110 persons seated, 130
   standing

   Multi-purpose Rooms (108 and 109 East and West): 20-
   40 persons

PARTNERSHIPS

We welcome the opportunity to create a customized support
level in any price range and exposure level. Through the
aforementioned venues, we are able to design a sponsorship
package that allows for maximum exposure throughout the
Welland Community venues.

A partnership with the City of Welland can take on many
different forms, but will likely include a combination of
Branding, Engagement/Activation and Community Support.
The following pages represent the different individual
opportunities that exist in each category

Additionally, several set Community Support levels are
outlined and can be purchased directly or tweaked to fit your
specific market objectives and/or budget.

We look forward to working with you!

BRANDING
Imperative to any marketing campaign, Branding can take on
many forms, but is designed to help increase awareness to
your brand and create a stronger affinity to your business.
Each Welland venue offers slightly different Branding
opportunities, but may include some of the following assets:

    •   Dasherboards

    •   In-Ice Hockey Logos

    •   Banners

    •   Backlit static signs

    •   Digital signs

    •   Floor graphics/decals

    •   Window clings

    •   Concrete wraps

    •   Turf squares

    •   Print advertisements

    •   Web & Social Media exposure

BRANDING – CONT’D

ENGAGEMENT
Most marketers would agree that getting quality time engaged
with prospective customers is often the best way to close new
business. The City of Welland has numerous opportunities for
your to engage with the Niagara community in a meaningful
and organic way. Not only will your brand be seen as part of
the community, but it will give you valuable feedback from
those in your region. Engagement opportunities include the
following:

    •   Booth space at community events

    •   Sampling to specific target demographics

    •   Ribbon cutting and/or speaking engagements

    •   Giveaways and/or the Providing of services

    •   Opportunity for traffic driving tracking (coupons, call to
        action, etc.)

COMMUNITY
The City of Welland is always on the grow. From
infrastructure to community development; city departments
are always preparing and planning to deliver better services
to citizens. Supporting the city through a Community
Sponsorship is a great way to ensure that the community
continues to have access unique events and receive state-of-
the-art venues that allow for improved quality of life. Some
specific ways to both give back and engage directly with the
community include:

    •   Venue Naming Rights

    •   Presenting and Title Partnerships of community events

    •   Sub-Naming Rights

    •   Youth Sports sponsorships

COMMUNITY SUPPORT PACKAGES

LEADER
Leader support partners will receive maximum exposure
throughout the Welland Community Venues, including the
following specific assets/venues:

•     One (1) Premium placement sign at each of the twelve
      Welland venues (size & location TBD) including:
     o   Welland Baseball Stadium
     o   PenFinancial Flatwater Community Centre
     o   Welland Tennis Club
     o   Welland Skate Park
     o   Welland International Flatwater Centre
     o   Welland Arenas
     o   Welland Main Arena & Jack Ballantyne Youth Arena
     o   Welland Community Wellness Complex
     o   Merritt Park Amphitheatre
     o   Memorial Park
     o   Civic Square (LED screen)

•    One (1) in-ice logo at each the Welland Main & Youth
     Arenas

•    One (1) Premium placement sign at Youngs Sportsplex

•    Activation Eight (8) times at Welland venues or city-managed
     events throughout the year

•    Recognition in all community communications as a Leader
     support level partner

•    Logo and link included on Welland Community website

Investment: $25,000 annually

COMMUNITY SUPPORT PACKAGES

BUILDER
Builder support partners will receive significant exposure
throughout the Welland Community Venues, including the
following specific assets/venues:

•     One (1) sign at six of the twelve Welland venues (size &
      location TBD), including:
     o    Welland Baseball Stadium
     o    Welland Tennis Club
     o    Welland Skate Park
     o    Welland Arenas
     o    Welland Main Arena OR Jack Ballantyne Youth Arena
     o    Memorial Park

•     Activation four (4) times at Welland venues or city-managed
      events throughout the year

•     Recognition in all community communications as a Builder
      supporter level partner

•     Logo and link included on Welland Community website

Investment: $15,000 annually

COMMUNITY SUPPORT PACKAGES

SUPPORTER
Supporter level partners will receive exposure throughout the
Welland Community Venues, including the following specific
assets/venues:

•     One (1) sign at three of the Welland venues (size & location
      TBD), including:
     o   Welland Baseball Stadium
     o    Welland Tennis Club OR Welland Skate Park
     o    Welland Main Arena OR Jack Ballantyne Youth Arena

•     Activation two (2) times at Welland venues or city-managed
      events throughout the year

•     Recognition in all community communications as a
      Supporter level partner

•     Logo and link included on Welland Community website

Investment: $8,000 annually

THANK YOU

                            CONTACT:
              Brent Harrison  Director of Partnerships
       905-870-0182  Brent_Harrison@comcastspectacor.com