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WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
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WILTSHIRE       Travel Trade Guide

      visitwiltshire.co.uk
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                        TRAVEL TRADE GUIDE

Discover                                                                                                                                                                         Contents
TIMELESS WILTSHIRE
                                                                                                                                                                                 Highlights                                                  4-7
Ready to start                              same sense of wonder for yourself
                                            by following the Great West Way®.
                                                                                    Travel trade visitors can expect a
                                                                                    particularly warm reception from
                                                                                                                           of Lacock and Castle Combe. Browse
                                                                                                                           our independent shops. Treat yourself in              Special Interest Tours                                     8-11
planning your                               Around a quarter of this touring        accommodation providers across         our cafés, pubs and restaurants. Discover
                                                                                                                                                                                 Great West Way®                                        12-13
next group visit?                           route between London and Bristol
                                            runs through the breathtaking
                                                                                    Wiltshire. Indeed, Salisbury has
                                                                                    been welcoming visitors since
                                                                                                                           our breathtaking countryside, perfect for
                                                                                                                           outdoor pursuits.                                     Wiltshire on the Great West Way   ®
                                                                                                                                                                                                                                        14-15
There’s so much space to enjoy.             landscape of Wiltshire. Along           1227. As you discover attractions
                                                                                                                           Whether you are a tour operator or a                  Inspirational Itineraries                              16-19
After an unprecedented year of              ancient paths once used by druids,      such as Salisbury Cathedral and
lockdown, social distancing and new         pilgrims and drovers. Through lush      Magna Carta and Old Sarum you’ll       group travel organiser, an FIT professional           Local Guides, Tour Operators and Transport                  20
rules to get our heads around, we           river valleys. Over rolling chalk       uncover layer upon layer of history.   or a specialist in small or large groups,
                                                                                                                           Wiltshire is the perfect destination for              A Starring Role                                             21
are all searching for space to relax        hills. Amid ancient woodland. Past      Take time, too, to explore charming
and are probably keen to avoid the          picturesque towns and villages.         market towns such as Bradford          your next day trip, short break or longer             Outstanding Attractions                                22-29
crowds. In Wiltshire, you’ll find rolling                                           on Avon and Corsham. Stroll            excursion. Just 90 minutes from London,
                                            Things will look a little different                                                                                                  10 Top Reasons to Visit Wiltshire                           30
open countryside and expansive                                                      through the picturesque villages       an hour from the south coast, and two
                                            to normal when businesses open                                                 hours from the Midlands or Wales, it’s                Celebrate the Seasons in Wiltshire                          31
views. With over 8,000 footpaths
                                            again after the 2021 lockdown.                                                 easily accessible too.
around the county there’s always                                                                                                                                                 Events and Festivals                                        32
                                            “We’re Good To Go” is the official
somewhere to stretch your legs off                                                                                         Wiltshire is timeless wonders, timeless
                                            UK mark to signal that a business                                                                                                    Timeless Towns and Villages                            34-38
the beaten track! Get the most out                                                                                         places, timeless pleasures and timeless
                                            has implemented Government
of our spacious landscapes by going                                                                                        nature. Morning mist swirling round                   Refreshment Stops                                      40-41
                                            and industry COVID-19 guidelines
for a walk, exploring by bike or trying                                                                                    prehistoric stone circles. Historic houses
                                            and has a process in place to                                                                                                        Fun-packed Activities                                       42
out horse riding. You can even hire                                                                                        nestling in ‘Capability’ Brown parkland.
                                            maintain cleanliness and aid social                                                                                                  Places to Stay                                         43-47
a classic car to enjoy a scenic drive                                                                                      Museums bursting with exhibits of national
                                            distancing. Many tourist attractions,
in style.                                                                                                                  importance. Delicious local produce.                  Helping You Sell Wiltshire                             48-49
                                            shops, places to stay, activities and
Nowhere else in England has such            places to eat and drink in Wiltshire                                           Areas of Outstanding Natural Beauty.
                                                                                                                                                                                 Attraction Map References                                   50
a concentration of iconic sites as          have been awarded                                                              Make this the year you discover them
                                            the mark. Look out                                                                                                                   General Information                                         50
Wiltshire. For thousands of years,                                                                                         all for yourself.
travellers have been in awe of their        for the Good to Go                                                                                                                   Map of Wiltshire                                            51
grandeur and magic. Now you can             logo when planning                                                             There’s always time for Wiltshire.
explore them and experience that            your visit.

                                                                                                                               Get Social                                        Wiltshire at
                                                                                                                                Share your Wiltshire stories                     your fingertips
                                                                                                                                using #timeforwiltshire
                                                                                                                                                                                 For further information on the enormous range of
                                                                                                                                                                                 group-friendly things to see and do around the county
                                                                                                                                      @VisitWiltshire
                                                                                                                                                                                 go to visitwiltshire.co.uk/groups
                                                                                                                                                                                 For our inspirational series of Wiltshire films see
                                                                                                                                      VisitWiltshireLtd                          visitwiltshire.co.uk/videos
                                                                                                                                                                                 To receive all the latest information on special offers,
                                                                                                                                      @visitwiltshire                            competitions and more, sign up for our newsletter
                                                                                                                                                                                 today at visitwiltshire.co.uk/groups
                                                                                                                                                                                 Front cover photo: Stonehenge Visitor Centre
                                                                                                                                               VisitWiltshire                    (©Great West Way)
> Salisbury Cathedral

2                                              visitwiltshire.co.uk/groups                                                                                               groups@visitwiltshire.co.uk                                               3
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                 TRAVEL TRADE GUIDE

           Highlights
                                                                                                                                                                      THOMAS HARDY
                                                                                                                                                                      EXHIBITION
                                                                                                                                                                      Wessex Museums
                                                                                                                                                                      28 May - 30 October 2022.
                                                                                                                                                                      Find out more at
                                                                                                                                                                      www.wessexmuseums.org.uk/
                                                                                                                                                                      thomas-hardy-exhibition
                            WILTSHIRE TOP PICKS AND IDEAS
                                                                                        Devizes, Dorchester, Poole, Salisbury

    MAKE TIME FOR WILTSHIRE
    Wiltshire is a magical place with a strong connection with the past making it the
    perfect place to enjoy the present. Explore world famous heritage sites, charming
    rural market towns, independent shops, fabulous food and drink, historic hotels,
    stately homes and glorious gardens. Wiltshire is timeless wonders, timeless
    pleasure, timeless nature and timeless places. Welcome to Wiltshire.
    If you’re looking for new tours, talks and walks plus overnight packages,
    Wiltshire provides a great base for your group to explore.

                                                                                        MARLBOROUGH COLLEGE SUMMER SCHOOL
                                                                                        With over 500 fabulous courses to choose from, Marlborough College Summer School provides a unique
                                                                                        multi-generational learning experience suitable for FIT, U3A, WI and special interest groups. From 11 July –
                                                                                        7 August 2021 and 10 July - 6 August 2022, the eclectic range of subjects encompass the creative arts,
                                                                                        history and culture, landscape and architecture, body and mind, science and computing, life skills, country
                                                                                        pursuits and sport. New courses for 2021 include, Abstract Painting; Mosaic Magic; The Motor Car:
                                                                                        A Closer Look at its History through Five Manufacturers; Basic Bike Maintenance; Inside the Mind of a
                                                                                        Murderer; Discovering Marlborough’s History and De-Stress with Yoga, Mindfulness and Meditation.
                                                                                        Request a brochure online at summerschool.co.uk

       IFORD MANOR GARDENS
       For garden enthusiasts, Iford Manor Gardens is a must
       visit attraction this year, with the introduction of their new
                                                                                        WHATLEY MANOR & SPA
       audio tours for visitors. Having recently featured in the                        Whatley Manor Hotel & Spa are offering new
       new Secret Garden production with Colin Firth and Julie                          garden tours with the head gardener plus afternoon tea.
       Walters, visitors can follow in their footsteps by taking a                      In addition, visitors can book new Michelin chef culinary
       stroll through the 2.5acre Grade 1 listed garden created                         demonstrations where chefs prepare small plates of
       by Edwardian architect Harold Peto. Be sure to leave time                        expertly crafted food in front of you. Or how about
       to indulge in a traditional afternoon tea in the new café                        booking a new Wellness Retreat Package which includes
       (opening spring 2021). Pre booking is essential for groups.                      a morning of yoga and well-being followed by lunch
                                                                                        and an afternoon of meditative garden walks?

4                                           visitwiltshire.co.uk/groups                                                         groups@visitwiltshire.co.uk                                            5
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
Highlights
                                                                                                                                                                 THE HALL
                                                                                                                                                                 Escape the hustle and bustle by stepping into the hidden gardens
                                                                                                                                                                 at The Hall, Bradford on Avon. Sit amongst the towering Redwood
                                                                                                                                                                 trees for a moment of tranquility, take a casual stroll, or bring
                                                                                                                                                                 a blanket and picnic to enjoy on the manicured lawns overlooked
                                                                                                                                                                 by the historic Jacobean Hall. Discover more about The Hall
                                                                                                                                                                 and the Moulton family. Gardens only open on selected
                                                                                                                                                                 dates – find out more at: https://moultontrust.org
                             WILTSHIRE TOP PICKS AND IDEAS

    TINGA
    Tinga is a new independently owned Mexican bar
    and restaurant in Salisbury city centre. This is an
    immersive dining experience which transports you
    to the heart of Mexico City with décor including
    beautiful wall art, luscious hand crafted foliage and
    palm tree pillars. High quality, authentic, traditional
    and locally sourced food and drink are all freshly
    made and crafted taking you on a journey to
    Central America. Group menus and a variety of
    seating arrangements can be accommodated.
    Contact info@tingasalisbury.com

                                                                                                                     MALMESBURY
                                                                                                                     Discover the history of Malmesbury with the new interactive Explore Malmesbury website which allows
                                                                                                                     visitors to follow trails and self-guided tours around the town centre to discover the rich and fabulous history
                                                                                                                     of Malmesbury at the places where it happened.

                                                                                                                     STEAM - Museum of the
                                                                                                                     Great Western Railway
                                                                                                                     A one-hour highlights tour of the Museum is available to
                                                                                                                     pre-booked groups. This will focus on the highlights of the STEAM
                                                                                                                     collection. Learn about the history of Swindon Works and discover
    STONEHENGE                                                                                                       more about the men and women who built, operated and travelled
                                                                                                                     on the Great Western Railway, ‘drive’ the train simulator and
    Marvel at this 4,500 year old extraordinary prehistoric monument rising from its ancient landscape.
                                                                                                                     operate the signals in the interactive GWR signal box!
    Explore the world class exhibition centre, plus café and shop. The shuttle bus transport is available from the
                                                                                                                     Tours are available for a minimum of 15 and maximum of
    coach park and visitor centre. For a truly memorable experience, arrange a pre-booked out-of-hours stone
                                                                                                                     25 people, although for larger groups multiple tours can be
    circle visit for your group or clients. Enormously popular, they are only available with an advance booking –
                                                                                                                     arranged. Contact: adminsteam@swindon.gov.uk
    email Stonecircle.Access@english-heritage.org.uk for details.

6                                             visitwiltshire.co.uk/groups                                                                                    groups@visitwiltshire.co.uk                                                7
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                  TRAVEL TRADE GUIDE

       Special Interest
                                                                                                                      2. CHOLDERTON
                                                                                                                      RARE BREEDS FARM
                                                                                                                      Wine Tour Packages -

                                                 TOURS
                                                                                                                      Situated on the rolling chalk plains
                                                                                                                      of Wiltshire, sharing the same
                                                                                                                      bedrock as nearby Stonehenge,
                                                                                                                      Bluestone Vineyards offer individual
                                                                                                                      and group visitors guided vineyard
                                                                                                                      walks and wine tastings.
                                                                                                                      Enjoy a 45-minute expert led guided
                                                                                                                      tour of the vineyard. Learn how great
                                                                                                                      grapes are grown and wonderful wine
                                                                                                                      is made. This is followed by wine
                                                                                                                      tasting in the vineyard setting, where
                                                                                                                      visitors can try for themselves the
                                                                                                                      Bluestone Classic Cuvee alongside a
                                                                                                                      selection of locally produced nibbles.
                                                                                                                      For wine connoisseurs an extended
    1. BOWOOD                                                                                                         wine tasting session can take
                                                                                                                      place incorporating a wider range
    Private Walled Garden Tours - Book an exclusive tour of Lord and Lady Lansdowne’s Private Walled Gardens.         of selected quality English and          Alpaca Walking Tours -
    A truly special experience as our guides tailor each tour to suit the season and the flowers in bloom, from the   local wines. Why not finish with         For something a bit quirky, there is always an option to add an
    trailing wisteria to a wall of climbing roses.                                                                    an indulgent afternoon tea or local      Alpaca walking tour to your vineyard experience.
    Includes admission to the House & Gardens, tea/coffee on arrival and a 90-minute tour of the Walled Gardens.      food platter?                            Tours can be tailored to suit the needs of your group.
    Capability Brown Parkland Tour - Bowood Park is unique, the evolution of its creation is a story in itself.
    The garden guides will transport you back 250 years to explain Brown’s extraordinary achievement. The park is
    considered to be one of ‘Capability’ Brown’s finest creations. With a mix of wooded plantations and sweeping
    lawns leading down to a mile long winding lake, the Bowood landscape has an exceptionally interesting history.                                                                       3. IFORD MANOR
    Includes admissions to the House & Gardens following your tour, tea/coffee on arrival and a 90-minute tour.                                                                          Guided Iford Manor Gardens Tour –
    Woodland Gardens - The Woodland Gardens are an oasis of bluebells, azaleas, magnolias and                                                                                            Available in several languages, uncover the
                                                          rhododendrons. They open from mid April to                                                                                     fascinating details of Iford in a tour led by
                                                          early June and are located 2 miles from Bowood                                                                                 one of the owners, William or Marianne
                                                          House, between Derry Hill and Sandy Lane.                                                                                      Cartwright-Hignett, or Head Gardener Troy
                                                          This separate attraction is highly recommended in                                                                              Scott Smith, tailored specifically for your
                                                                                                                                                                                         groups’ interests. Duration: 60 minutes.
                                                          combination with a visit to the House & Gardens.
                                                                                                                                                                                         Tours are available for a maximum of 25
                                                                                                                                                                                         people per tour guide. Available during
                                                                                                                                                                                         private visits only.
                                                                                                                                                                                         Exclusive Walled Garden Tour -
                                                                                                                                                                                         Discover the family’s own 1.5-acre private
                                                                                                                                                                                         gardens which are not usually open to the
                                                                                                                                                                                         public. Characterised by topiary and sculpture
                                                                                                                                                                                         created by owner Elizabeth Cartwright-
                                                                                                                                                                                         Hignett, including her celebrated shell-house.
                                                                                                                                                                                         The garden is whimsical and entertaining,
                                                                                                                                                                                         offering a contrast to the formality of the
                                                                                                                                                                                         main gardens. Duration: 45 minutes.
                                                                                                                                                                                         Available during private visits only.
                                                                                                                                                                                         Complete your private afternoon visit of
                                                                                                                                                                                         the garden with a glass of champagne
                                                                                                                                                                                         served in the garden on the Conservatory
                                                                                                                                                                                         Terrace where your group can enjoy
                                                                                             Images © Anna Stowe                                                                         magnificent views.

8                                           visitwiltshire.co.uk/groups                                                                                        groups@visitwiltshire.co.uk                                                9
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                               TRAVEL TRADE GUIDE

 4. REME MUSEUM
 Guided Highlights Tour - A
 one and half hour guided tour
 of the Museum, focusing on
 the stories behind the REME
 Collections. Learn about how
 REME saved Volkswagen at
 the end of WWII, and why the
 Museum has the brass boots
 from Mussolini’s statue. Tours
 are available for a minimum of
 10 and maximum of 20 people,
 although for larger groups
 multiple tours can be arranged.
 Pre-booking essential.
 Behind the Scenes Tour -
 Discover more of the Museum’s
 unique collections which are
 not usually open to the public.
 A fascinating show and tell from   Or visit the Reserve Historic Vehicle collections (5 minute drive from      6. SALISBURY CATHEDRAL
 the archives team displaying       main Museum) to view 80+ British and foreign military vehicles.
 and talking about the Museum’s     Duration 1hr. Pre-booking essential.                                        Tower Tour Climb – Take the challenge to climb 332 steps in easy stages to the base of the spire on a tour full
 hidden archived treasures.         Consider stopping for lunch at the Crown’s Café where a variety of          of fascinating facts and topped off by unsurpassed views. Approximately 120 minutes, maximum of 12 spaces.
 Duration: 50 minutes. Pre-         hot and cold drinks and light lunches are available. Pre-booking for        Restrictions apply.
 booking essential.                 groups is advised.                                                          Library Tour with Cream Tea - Visit our historic 15th century library with an expert guide and view books
                                                                                                                selected to illustrate the importance and variety of this unique collection. 45 minutes plus cream tea, maximum
                                                                                                                of 12 spaces. Access restricted.
                                                                                                                Medieval Graffiti Tour - Learn about how we are recording and interpreting ancient graffiti, then enjoy an
                                                                                                                optional photo opportunity from the West window balcony. 90 minutes, maximum of 10 spaces. Option to
                                                                                                                remain on ground level available.
                                                                                                                Informal Concerts - Sing a 30-minute a cappella performance at the Spire Crossing in the heart of the
                                                                                                                Cathedral or in the Trinity Chapel before or after your guided tour.
                                                                                                                Stonemasonry Works Yard Tour - See the heritage skills used to conserve this building, the drawing office
                                                                     5. THE MERCHANT’S                          where conservation is planned and the hand-carving skills practiced here since the 13th century. Maximum of
                                                                     HOUSE                                      12 spaces - access restricted.

                                                                     Guided Tour – A 45 min to 1 hour
                                                                     expert led tour of the House and Garden.
                                                                     Take time to explore the rooms and
                                                                     exhibitions on display while learning
                                                                     about the history of the house and life
                                                                     in the 17th Century. Educational groups
                                                                     will enjoy the Mervyn the Mouse hunt
                                                                     and quiz throughout the house -
                                                                     suitable for all ages.
                                                                     Bookings for larger groups with multiple
                                                                     tours can be arranged.
                                                                     Pre-booking essential.

10                                     visitwiltshire.co.uk/groups                                                                                     groups@visitwiltshire.co.uk                                            11
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                       TRAVEL TRADE GUIDE

  Great
West Way ®

We invite you to explore the              Stay in one place for a while, or      Visitors can enjoy Newbury’s
Great West Way. An exciting new
touring route combining the
                                          move on every day – if you add in
                                          all the tempting trails and off-the-
                                                                                 canalside pubs and restaurants.
                                                                                 Discover Reading’s Museum and                                                      Great West Way
world-renowned with the yet-to-be-
discovered. At one end is London
                                          beaten-track detours there are         Abbey Quarter. Trawl Hungerford’s
                                                                                 antique shops and fairs then sample
                                                                                                                                                                    Discoverer pass
                                          500 miles or more to explore.
with its royal sights and rich cultural                                          seasonal produce at Cobbs Farm                                                     For an easy, hassle-free journey       The Domestic pass is available as
                                                                                                                            > Thames Rivercruise
heritage; at the other, elegant Bath      Along the Great West Way are           Shop & Kitchen. Take a pleasure                                                    along the Great West Way,              1-day and 7-day options; the
and vibrant Bristol. Between lie          three Areas of Outstanding             cruise along the Royal River Thames.                                               book a Great West Way                  International pass as 3-day and
                                                                                                                          extraordinary variety of English
lush green landscapes, characterful       Natural Beauty: the Chilterns, the     Admire sumptuous Georgian gowns at                                                 Discoverer pass – with a choice        7-day options. Prices start from
                                                                                                                          experiences. As visitors follow its
villages, and relaxing riverside towns.   Cotswolds and the North Wessex         the Fashion Museum.                                                                of East, West and Global options,      just £24.50 per person.
                                                                                                                          twists and turns, they’ll encounter
                                                                                 Or unearth amazing archaeology at                                                  there’s one that’s right for you.
There are many ways for your visitors     Downs, and the UNESCO World                                                     the very essence of England. To                                                  You can buy online at GWR.com,
                                          Heritage Sites of Stonehenge           the Roman Baths. Stand on the            make the most of all that the Great
to experience the Great West Way.                                                                                                                                   What’s included:                       from VisitBritainShop.com or from
                                                                                 site of the sealing of Magna Carta       West Way has to offer, visitors will
They can travel by road, rail or water.   and Avebury, Kew Gardens,                                                                                                                                        your local station. If you are travelling
                                                                                 at Runnymede. Step aboard the last       want to stay for a while and immerse      Unlimited Off-Peak train travel
On two feet or two wheels.                Blenheim Palace and Bath.                                                                                                                                        from overseas, international passes
                                                                                 Concorde ever made at Aerospace          themselves in local life. The Abbey       from London Paddington along the
                                                                                                                                                                                                           (similar to a BritRail pass) can be
                                                                                 Bristol. Enjoy a wine tour and tasting   Hotel is a boutique hotel in the heart    route to Bristol Temple Meads via
                                                                                                                                                                                                           purchased online at ACPRail.com
                                                                                 at Alder Ridge Vineyard. Or soak         of Bath and we also have quirky           Reading, with options to branch
                                                                                                                                                                                                           or via your travel agent.
                                                                                 in the UK’s only natural hot springs     glamping sites, pretty country B&Bs,      off towards Oxford, and Salisbury
                                                                                 at Thermae Bath Spa. Watch the           cool city hotels… even stately homes      via Westbury (or London Waterloo       So book a Great West Way Discoverer
                                                                                 Changing of the Guard at Windsor         and castles.                              to Salisbury with South Western        pass today and make the most of your
                                                                                 Castle. Sample award-winning real                                                  Railway). It also includes unlimited   Great West Way adventure. For further
                                                                                 ale at West Berkshire Brewery. Stroll    For international and domestic            bus travel on selected services        details see GreatWestWay.co.uk
                                                                                 through 15,000 extraordinary trees at    visitors alike, the Great West Way        along the route.                       or go to GWR.com
                                                                                 Westonbirt, The National Arboretum.      is easy to join and easy to follow.
                                                                                 Lose themselves in the hedge maze        It passes by both Heathrow and
                                                                                 at Hampton Court Palace. Or tour a       Bristol airports. It’s accessible for    they’ve always dreamed of seeing,       For suggested itineraries
                                                                                 delightful National Trust property.      visitors travelling from the Channel     and secret spots that even some         and bookable product go to
 > Bath Tour                                                                                                              ports and those already based in         locals have yet to discover.            GreatWestWay.co.uk/traveltrade
                                                                                 The Great West Way offers an             London. It will take them to places

12                                           visitwiltshire.co.uk/groups                                                                                             groups@visitwiltshire.co.uk                                                  13
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                     TRAVEL TRADE GUIDE

                                  WILTSHIRE
                                     on the
                                              Great West Way ®

                                                                                                   > Bowood House     > Canal side dining

Around a quarter of the Great           Malmesbury, England’s oldest
West Way runs through Wiltshire.        borough. Or stroll through the
Past white horse carvings that have     handsome former staging post of
watched over the Vale of Pewsey for     Marlborough. Swindon is renowned
generations. Across rolling hillsides   for its entertainment and leisure
in the North Wessex Downs.              opportunities; Trowbridge for its
Along routes that brought druids to     unique industrial architecture.
Stonehenge, drovers to market,
                                        Much of the Great West Way’s
pilgrims to Salisbury Cathedral.
                                        appeal lies in its extraordinary
Many of Wiltshire’s timeless towns      variety. The Stonehenge and
and villages are within easy reach      Avebury World Heritage Site may        > Avebury                                                                                                                               > Corsham
of the Great West Way. As well as       well feature on your itinerary. But
being fascinating places to visit in    allow time to discover Wiltshire’s    at Lydiard Park; see a show at          & Crown hotels in Salisbury,           Rail connections are excellent,
their own right, they make excellent    lesser known attractions too: relax   Wyvern Theatre & Arts Centre.                                                  linking Wiltshire with London’s
                                                                                                                      The Old Bell Hotel in Malmesbury,
stopping off points for lunch along     aboard a narrowboat on the            Within easy reach of the Great West                                            Paddington and Waterloo stations
                                                                                                                      or The Bridge Tea Rooms in
your journey. Marvel at Bradford        Kennet & Avon Canal; ‘drive’ a        Way is the medieval city of Salisbury                                          at one end, Bristol and Bath at the
                                                                                                                      Bradford on Avon. An authentic
on Avon’s 14th century tithe            train simulator at STEAM - Museum     which has so much to offer. Take a                                             other. Within 90 minutes, or less,
                                                                                                                      English pub experience is equally
barn. Visit the ‘discovery’ town        of the Great Western Railway;         tower tour at Salisbury Cathedral                                              of leaving the capital your visitors
of Calne. Seek out the wealth of        shop till you drop at McArthurGlen                                            hard to beat. So allow time for your
                                                                              and wander around the beautiful         visitors to settle down at one of      can be here, enjoying authentic
historic buildings in Chippenham.       Designer Outlet Swindon; stroll       Cathedral Close.
                                                                                                                      Wiltshire’s many traditional inns.     English experiences and creating
Follow in the footsteps of Poldark in   around ‘Capability’ Brown parkland
                                                                                                                                                             lasting memories.
Corsham. Discover the rich heritage     at Bowood House and Gardens;          Afternoon tea is an English             If their Great West Way adventure
of Georgian houses in Devizes.          take up a new hobby on a course       institution, and where better to        includes an overnight stay, they’ll    Discover an essential strand
Wander around the National Trust        at Marlborough College Summer         sample a sumptuous spread than          find B&B, self-catering, farm stay,    of England’s story at                  > Cherhill Downs
village of Lacock. Explore hilltop      School; tour the Palladian House      The Red Lion and Legacy Rose            glamping and hotel options aplenty.    GreatWestWay.co.uk

14                                        visitwiltshire.co.uk/groups                                                                                          groups@visitwiltshire.co.uk                                   15
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                       TRAVEL TRADE GUIDE

INSPIRATIONAL                                                                                                                                                                                                                   2

Itineraries
                                                                                                                                                              •   STEAM Museum
                                                                                                                       EXPECT THE                             •   McArthurGlen Designer Outlet
                                                                                                                                                              •   Swindon & Cricklade Railway
                                                                                                                       UNEXPECTED                             •   Lydiard Park

                                                                                                                       Swindon                                •
                                                                                                                                                              •
                                                                                                                                                                  Studley Grange Garden & Leisure Park
                                                                                                                                                                  REME Museum • Wyvern Theatre
                                                                                                                                                                                                                        > Studley Grange

                                                                                                          4
                                       •   Hampton Court Palace
                                       •   Windsor • Malmesbury
  A ROYAL JOURNEY                      •   Berkeley Castle                                                             Day 1
                                                                                                                                                              Overnight: Stay in Swindon area          goats, meerkats and more in
  ALONG THE                            •   Bristol                                                                     AM: Spend the morning at               such as Cricklade House Hotel.           the outdoor Animal Paddock.
                                                                                                                       STEAM – Museum of the Great
  Great West Way ®
                                                                                                                                                                                                       Then pick up a souvenir at the
                                                                                                                       Western Railway, housed in             Day 2                                    craft village. Time permitting,
                                                                                                                       the Grade II listed buildings of       AM: First stop today is historic         take a detour to REME Museum
                                                                                > St George’s Chapel, Windsor Castle
                                                                                                                       Brunel’s former railway works.         Lydiard Park. Stroll around the          in Lyneham to discover the
                                                                                                                       Lunch: Various options at              18th century walled garden and           history of the Royal Electrical
  Following a road commissioned        Or Castle Hotel Windsor MGallery         Day 3: Malmesbury and                                                         formal parkland, then tour elegant       and Mechanical Engineers.
  by King Charles I, nowhere is        by Sofitel – having begun life                                                  McArthurGlen Designer Outlet.
                                                                                Berkeley Castle                                                               staterooms in the magnificent
  as quintessentially English or       in 1528 as The Mermaid, in the                                                  PM: Avid shoppers can hunt                                                      Evening: With a varied
                                                                                Explore Malmesbury, England’s                                                 Palladian house.                         programme including concerts,
  thoroughly royal as the Great        1700s it was awarded the first of                                               for bargains at McArthurGlen
                                                                                oldest borough, including the                                                 Lunch: Swindon area.                     comedy, drama and dance,
  West Way. Here’s how to enjoy        its eight Royal Warrants.                                                       Designer Outlet, on the same site
                                                                                12th century Abbey where you                                                                                           a performance at Swindon’s
  a royal journey along the route:                                                                                     as STEAM, where over 100 stores        PM: Be transported to the tropics
                                       Day 2: Windsor                           will find the tomb of Athelstan,                                                                                       Wyvern Theatre & Arts Centre
                                                                                                                       sell a range of designer and high      as you take a magical walk
  Day 1: Hampton Court Palace                                                   first king of all England. Then                                                                                        makes a great way to round off
                                       Start the day with a Tours2Order                                                street labels at discounts of up to    through hundreds of the world’s
                                                                                move on to Berkeley Castle –                                                                                           your visit.
  Home to King Henry VIII and all      walking tour, before visiting                                                   60%. While train buffs can continue    most beautiful butterflies at
                                                                                given to the family in 1153 by
  six of his wives, Hampton Court      Windsor Castle, the oldest and                                                  the steam theme at Swindon &           Studley Grange Garden                    Overnight: Swindon area.
                                                                                Henry II, it has received royal
  Palace was a royal residence         largest inhabited castle in the world.   guests ever since and is open          Cricklade Railway, nearby.             and Leisure Park. Meet otters,
  until 1737. Visit the sumptuous      Queen Victoria spent most of her         to visitors from April to October.
  Baroque apartments, then stroll      time there and it is Queen Elizabeth
  through 60 acres of beautiful                                                 Overnight: There are plenty
                                       II’s favourite weekend home.
                                                                                                                                                                                                                              1+
                                                                                                                       Salisbury
  riverside gardens. From here,                                                 of hotels to choose from in                                                   •   Salisbury Cathedral
                                       St George’s Chapel within the
  head to Runnymede to visit                                                    Bristol – see visitbristol.co.uk/                                             •   The Salisbury Museum
                                       grounds of the Castle was the
  the Magna Carta Memorial and                                                  accommodation/hotels                                                          •   The Rifles Berkshire & Wiltshire Museum
                                       setting for the wedding of the
  Kennedy Memorial. Then take          Duke and Duchess of Sussex.              Day 4: Bristol                         AGELESS BEAUTY,                        •   St Thomas’s Church
  a 2½ hour French Brothers            Tour the State Apartments and
                                                                                Visit Brunel’s SS Great Britain,
                                                                                                                       CAPTIVATING                            •   Old Sarum • Fisherton Mill
  boat trip along the Royal River      Chapel, then drive to Malmesbury
                                                                                launched by Prince Albert in           HISTORY                                    Find out more www.visitsalisbury.co.uk                  > Market Place
  Thames, admiring Windsor             for an overnight stay.
                                                                                1843 and visited by Queen
  Castle from on board.                Overnight: Stay in Malmesbury at         Victoria when it was docked in
  Overnight: Stay in Windsor at        either The Old Bell Hotel – family-      London in 1845. Then enjoy a
                                                                                                                       Day 1
  either Sir Christopher Wren          owned, it is reputed to be England’s     drink at Prince Street Social,         AM: Begin your day with a visit        Lunch: Salisbury Area                    Evening: Choose from a wide
  Hotel – located right on the River   oldest. Or Whatley Manor Hotel           a welcoming modern-style               to Salisbury Cathedral.                                                         range of entertainment options at
                                                                                                                                                              PM: Discover another of the Close
  Thames, within walking distance      & Spa – a beautiful English manor        restaurant and bar, before             Highlights include Britain’s tallest                                            Salisbury Arts Centre, Salisbury
                                                                                                                                                              attractions, visit St Thomas’s Church    Playhouse and City Hall Salisbury.
  of all Windsor’s attractions.        house in a picture perfect setting.      heading home.                          spire and the finest original 1215     to see the UK’s largest surviving
                                                                                                                       Magna Carta.                           Doom Painting, or explore the Iron       Overnight: If you have time,
                                                                                                                       Pre-book a tower tour for wide-                                                 extend your visit with an overnight
                                                                                                                                                              Age hillfort of Old Sarum. Within
                                                                                                                       ranging views across the city.                                                  stay (eg The Stones Hotel or
                                                                                                                                                              the city centre you will also find a     1920’s inspired Caboose B&B)
                                                                                                                       After elevenses at one of several      range of unique, independent shops,      to take in Boscombe Down
                                                                                                                       cafés in the Close, visit any of the   including Fisherton Mill with its        Aviation Collection, River Bourne
                                                                                                                       other attractions there to uncover     gallery, café and artist studios. On     Community Farm, Salisbury
                                                                                                                       layer upon layer of history:           Tuesdays and Saturdays (except the       Racecourse or Cholderton
 > French Brothers Cruise
                                                                                                                       The Salisbury Museum, with its         third Tuesday in October) you can        Rare Breeds Farm and
                                                                                                                       world-class archaeology collections.   experience the hustle and bustle of      Bluestone Vineyards.
                                                                                                                       The Rifles Berkshire & Wiltshire       the popular Charter Market, and if you   Guided tours are available from
                                                                                                                       Museum, part military museum,          visit towards the end of the year,       several companies, including
                                                                                                                       part historic house and part           Salisbury’s enchanting Christmas         Salisbury, Stonehenge and
 > The Long Walk, Windsor                                                                     > Hampton Court Palace
                                                                                                                       riverside garden.                      Fayre will be in full swing.             Sarum Tours.

16                                         visitwiltshire.co.uk/groups                                                                                            groups@visitwiltshire.co.uk                                               17
WILTSHIRE - visitwiltshire.co.uk - It's time for - Visit Wiltshire
VISITWILTSHIRE                                                                                                      TRAVEL TRADE GUIDE

 WILTSHIRE’S                                                                                              2            WILTSHIRE                              •
                                                                                                                                                              •
                                                                                                                                                                  Mompesson House
                                                                                                                                                                  Wilton House • Fonthill Lake
                                                                                                                                                                                                                                  3+
 Timeless                               • Stonehenge • The Salisbury Museum                                            Picture                                •
                                                                                                                                                              •
                                                                                                                                                                  Old Wardour Castle • Stourhead
                                                                                                                                                                  Lacock • Corsham

 Wonders                                                                                                               Perfect
                                        • White Horses • Avebury • Silbury Hill                                                                               •   Castle Combe
                                        • West Kennet Long Barrow • Wiltshire Museum                                                                          •   Chavenage House
                                                                                                      > Silbury Hill                                                                                    > Pride & Prejudice, Wilton House

 Day 1                                  collections of finds from Stonehenge,    village. While you are here, be       Day 1                                  breathtaking gardens at Stourhead,        stunning National Trust village
                                        as well as the Monkton Deverill          sure to visit the Alexander Keiller                                          which film buffs will recognise as        of Lacock, where scenes from
 AM: Along with Avebury and                                                                                            AM: Your day starts with a visit
                                        Gold Torc and the grave of the           Museum and Avebury Manor &                                                   another setting from Pride & Prejudice.   The White Princess, Downton Abbey,
 other associated monuments,                                                                                           to two locations from Sense &
                                        Amesbury Archer – to discover more       Garden. Other unique sites in the     Sensibility: Mompesson House           Lunch: Enjoy lunch here, then travel      Cranford and some of the Harry
 iconic Stonehenge forms part of
                                        of the World Heritage Site’s story.      area include mysterious Silbury                                              north, passing the Westbury White         Potter films were shot.
 Wiltshire’s World Heritage Site and                                                                                   in Salisbury, and magnificent Wilton
 is a great place to begin your day.    Overnight: Salisbury or                  Hill, the largest man-made mound      House which also featured in The       Horse on your way.                        Lunch: Lacock or Corsham.
 Be sure to take in Stonehenge          Amesbury areas (eg Holiday Inn           in Europe, and West Kennet Long       Crown, The Young Victoria and Pride    PM: Spend some time either                PM: While away the afternoon in
 visitor centre for outstanding         Salisbury-Stonehenge).                   Barrow, one of Britain’s largest      & Prejudice.                           exploring Bradford on Avon while          Corsham, where the High Street
 exhibitions setting the monument                                                Stone Age burial sites.
                                        Day 2                                                                          Lunch: Wilton or Tisbury areas.        there make some time to visit in          represented 18th century Truro in the
 in its historic context. Or pre-book                                            Lunch: Calne or Devizes areas.                                                                                         first series of Poldark. Then, if you
                                        AM: Keep an eye out for Wiltshire’s                                            PM: Travel on to Old Wardour           The Hall (open afternoons April -
 a tour with one of our local guides
                                        famous White Horses, carved              PM: Spend the afternoon at            Castle, as seen in Robin Hood          September) or if you prefer take a        are able to stay an extra night, travel
 (see page 20).
                                        into the rolling chalk hillsides, as     Wiltshire Museum in Devizes,          Prince of Thieves, pausing briefly     relaxing wander by the Kennet &           via the quintessentially English village
 Lunch: Amesbury or Salisbury           you travel north. At the heart of a      where you’ll find outstanding         to view Fonthill Lake where scenes     Avon Canal.                               of Castle Combe – as seen in
 areas (eg The Stonehenge               prehistoric complex in the North         galleries spanning Neolithic,         from Chocolat were filmed.                                                       Dr Thorne, War Horse, The Wolf
 Inn & Carvery).                                                                                                                                              Overnight: Chippenham area
                                        Wessex Downs, today’s first stop is      Bronze Age, Iron Age, Roman,                                                 (eg Best Western Plus Angel Hotel).       Man, Stardust and Dr Dolittle – to
                                                                                                                       Overnight: Warminster Area.
 PM: Head to The Salisbury              at Avebury. Explore the stone circle     Saxon and Medieval times,                                                                                              end your tour just across the county
 Museum – home to one                   itself, the largest in the world, then   including Gold from the Time          Day 2                                  Day 3                                     border at Chavenage House, which
 of Europe’s most extensive             take a stroll around the charming        of Stonehenge.                        AM: Begin with a visit to the          AM: This morning’s destination is the     starred as Trenwith in Poldark.

     BREATHTAKING                                                                                       3+             MAGNIFICENT                            •   Trowbridge • Trowbridge Museum                                   3
                                                                                                                                                              •   Bradford on Avon • Corsham

     Homes &                            • Abbey House Gardens                                                          Industrial                             •
                                                                                                                                                              •
                                                                                                                                                                  Malmesbury • STEAM Museum
                                                                                                                                                                  Kennet & Avon Canal

     Gardens                            • Bowood • Iford Manor Gardens • Stourhead
                                        • Longleat • Larmer Tree • Wilton House
                                                                                                      > Stourhead
                                                                                                                       Heritage                               •
                                                                                                                                                              •
                                                                                                                                                                  Crofton Beam Engines
                                                                                                                                                                  Wilton Windmill • The Merchant’s House
                                                                                                                                                                                                                          > Wilton Windmill

                                                                                                                       Day 1                                  weavers’ cottages cling to the            Day 3
     Day 1                              Day 2                                    Day 3                                                                        hillside above.
     AM: Your day begins in medieval    AM: On to delightful Iford Manor         AM: Cross Cranborne Chase to visit    AM: Your tour begins in                                                          AM: Take to the Kennet & Avon
                                                                                                                       Wiltshire’s county town of             Overnight: Bradford on Avon or            Canal for a relaxing narrowboat
     Malmesbury, at the 5-acre          Gardens, where romantic grounds          the extraordinary Victorian gardens
                                                                                                                       Trowbridge, where 1,000 years          Melksham areas.                           trip, or stroll along the towpath
     Abbey House Gardens.               evoke an Edwardian version of Tuscany.   at Larmer Tree, recognised as a
                                                                                 Garden of National Importance.        of the woollen cloth industry          Day 2                                     beside the impressive flight of
     Lunch: Malmesbury area.            Lunch/Afternoon Tea:                                                                                                                                            locks at Caen Hill.
                                                                                                                       left a rich architectural legacy.
                                        Bradford on Avon area                    Lunch/Afternoon Tea: Wilton                                                  AM: Owing its former prosperity to the
     PM: On to the magnificent                                                                                         Trowbridge Museum has a                                                          Lunch: Devizes or Marlborough
                                        (eg The Bridge Tea Rooms).               or Salisbury areas (eg Legacy                                                wool trade, honey-coloured Corsham
     pastoral landscape at Bowood                                                                                      nationally important collection                                                  areas.
                                        PM: Choose between the famous            Rose & Crown Hotel).                                                         makes a great stopping off point on
     House and Gardens, created                                                                                        relating to West Country wool.
                                        18th century gardens at Stourhead,       PM: Explore the 22 acres of                                                  your journey to Malmesbury, where         PM: Head to Crofton Beam
     by master landscaper
                                        with their lake and classical temples.   parkland and gardens at Wilton        Lunch: Trowbridge or                   you can uncover the history of fine       Engines near Marlborough to
     ‘Capability’ Brown.
                                        Or Longleat, where the impressive        House, also believed to be            Bradford on Avon areas.                lace making at the Athelstan Museum.      discover magnificent 200-year-
     Overnight: Calne or Melksham                                                                                                                                                                       old working steam engines.
                                        Elizabethan house is surrounded by       influenced by ‘Capability’ Brown.                                            Lunch: Malmesbury or Swindon.
     areas (eg Bowood Hotel                                                                                            PM: In its textile production                                                    On Sundays and Bank Holiday
                                        900 acres of stunning ‘Capability’       For those with more time, Chavenage                                          PM: On arrival in Swindon, step
     & Spa).                                                                                                           heyday, Bradford on Avon                                                         Mondays you can also visit Wilton
                                        Brown landscape.                         House and Westonbirt, the National                                           back in time at STEAM – Museum
                                                                                                                       was home to more than                                                            Windmill nearby. Time permitting,
                                        Overnight: Warminster or Salisbury       Arboretum are just across the         30 cloth factories. Today the          of the Great Western Railway.             a visit to The Merchant’s House
                                        areas (eg Stonehenge Campsite and        county border in the Cotswolds.       impressive walls of Abbey Mill         Overnight: Swindon or                     in Marlborough makes a fascinating
                                        Glamping Pods or Red Lion Hotel).                                              still flank the river, while former    Devizes areas.                            addition to your itinerary.

18                                         visitwiltshire.co.uk/groups                                                                                            groups@visitwiltshire.co.uk                                                  19
VISITWILTSHIRE                                                                                                   TRAVEL TRADE GUIDE

      Local Guides
           TOUR OPERATORS AND TRANSPORT

GUIDES ONLY                         ROMAN BATH PRIVATE HIRE            SALISBURY, STONEHENGE
                                    01225 484346                       & SARUM TOURS
AMESBURY HERITAGE                   info@romanbathprivatehire.co.uk    01722 421777
TOURS & HISTORY TALKS               www.romanbathprivatehire.co.uk     info@salisburystonehengetours.co.uk
07793 366429                                                           www.salisburystonehengetours.co.uk
info@amesburymuseum.co.uk           SALISBURY’S CHEQUERED
                                    HISTORY GUIDES
SALISBURY CITY GUIDES               01722 320928                       TRANSPORT ONLY
07873 212941                        salcheqbb@gmail.com
info@salisburycityguides.co.uk
                                                                       FOR GROUPS
                                    www.salisburyhistorytours.co.uk    (eg car, taxi, minibus, coach, train)
www.salisburycityguides.co.uk
                                    STONEHENGE & AVEBURY               EXECUTIVE CONNECTION
TOURS 2 ORDER                       WITH OLDBURY TOURS                 01722 333333
07827 715353                        07947 488665                       tim@salisbury-valuecars.co.uk
graham@tours2order.com              info@oldburytours.co.uk            www.executiveconnection.co.uk
www.tours2order.com                 www.oldburytours.co.uk
                                                                       VALUE CARS GROUP
                                    STONEHENGE & SALISBURY             01722 505050
DRIVER GUIDE WITH                   GUIDED TOURS                       enquiry@salisbury-valuecars.co.uk
                                                                                                                > Poldark, Corsham                                                                       > War Horse, Castle Combe
CAR TRANSPORT                       0845 519 8248                      www.salisbury-valuecars.co.uk
                                    tours@stonehengetravel.co.uk

                                                                                                               A Starring
GUIDED WALKS IN WILTSHIRE           www.StonehengeTravel.co.uk         SALISBURY REDS
07502 294715                                                                                                                                                               Corsham High Street doubles up as Truro in the first
                                                                       01202 338420
info@guidedwalksinwiltshire.co.uk   THE STONEHENGE TOUR                talk2us@salisburyreds.co.uk                                                                         series of the BBC’s most recent production of Poldark
                                                                                                                                                                           starring Aidan Turner. The Ross’s family for Poldark was

                                                                                                               ROLE
www.guidedwalksinwiltshire.co.uk    01202 338420                       www.salisburyreds.co.uk
                                    enquiries@thestonehengetour.info                                                                                                       also filmed at Chavenage House, over the border in
LIBERTY CAR TOURS                   www.thestonehengetour.info         SOUTH WEST MINIBUSES                                                                                Gloucestershire.
07989 387660                                                           0117 965 0000
mike@libertycartours.co.uk                                             info@southwestminibuses.com                                                                         Iford Manor Gardens - Iford’s romantic, award-winning
www.libertycartours.co.uk           CAR HIRE                           www.southwestminibuses.com                                                                          gardens featured in the latest film adaptation of The
                                                                                                                                                                           Secret Garden (2020) starring Colin Firth and Julie
                                    PRACTICAL CAR &                    GREAT WESTERN RAILWAY                   Want to know where your favourite shows, movies
                                                                                                                                                                           Walters. It has also featured in The Razor’s Edge, the
DRIVER GUIDE WITH                   MOTORHOME RENTAL                   0345 700 0125                           and period dramas where filmed? Bridgerton, Wolf
                                                                                                                                                                           BBC’s Robin of Sherwood and ITV’s Element of Doubt.
GROUP TRANSPORT                     01249 750500                       Please use online contact form          Hall, Doctor Who, Downton Abbey, Poldark, Pride
(large car, minibus, coach)         chippenham@practical.co.uk         on our website: www.gwr.com             and Prejudice, The Crown, Harry Potter, War Horse,          The village of Lacock, with its cottages and inns dating
                                    www.practical.co.uk                                                        Stardust, Lark Rise to Candelford, Chocolat, The Secret     back to the 15th century has featured as the backdrop
BRITAIN’S BEST                                                         SOUTH WESTERN RAILWAY
HERITAGE TOURS                      VINTAGE CLASSICS                   0345 6000 650                           Garden, The Other Boleyn Girl, Dr Dolittle, Sense and       to many a period drama, including the last series
01985 840049                        01225 703377                       Please use online contact               Sensibility, Robin Hood - Prince of Thieves, Tess of the    and film version of Downton Abbey and to the BBC
hello@bbhtours.co.uk                info@vintage-classics.co.uk        form on our website:                    D’Urbervilles, The Young Victoria, and more were all        production of Cranford. The village is much admired
www.bbhtours.co.uk                  www.vintage-classics.co.uk         www.southwesternrailway.com             filmed here in Wiltshire! A few are listed here – to find   by film makers; the National Trust village and Abbey
                                                                                                               out more go to visitwiltshire.co.uk/film                    has played host to a variety of classic films and costume
LION TOURS
07769 668668                        GROUND HANDLERS                    WALKING HOLIDAYS                                                                                    dramas including Pride and Prejudice, Harry Potter,
                                                                                                               Bradford on Avon’s Tithe Barn and surrounding
paul@liontours.co.uk                                                                                                                                                       The Other Boleyn Girl and BBC’s Wolf Hall - the
                                    NORMAN ALLEN GROUP                 FOOTPATH HOLIDAYS                       areas were used in the filming of BBC’s Wolf Hall and
www.liontours.co.uk                                                                                                                                                        Abbey exteriors representing Wolf Hall, the Seymour
                                    TRAVEL LTD                         01985 840049                            for Robin Hood of Sherwood. The town was also used
                                                                                                                                                                           family seat.
MAD MAX MINIBUS TOURS               01432 277666                       enquiries@footpath-holidays.co.uk       in the filming of 2009 film Creation and more recently
07990 505970                        normanallen@group-travel.com       www.footpath-holidays.com               for the filming of The White Princess and the film          Most recently Wilton House has featured in the first
maddy@madmaxtours.co.uk             www.group-travel.com                                                       version of Downton Abbey in 2019, as well as Netflix        series of Bridgerton (2020), Tomb Raider (2018) and
www.madmaxtours.co.uk                                                                                          series Cursed.                                              The Crown (2017).

20                                    visitwiltshire.co.uk/groups                                                                                         groups@visitwiltshire.co.uk                                            21
VISITWILTSHIRE                                                             TRAVEL TRADE GUIDE

                                                                                          > Bowood House & Gardens

                                                 Outstanding
                                       Attractions
Whether you’re here for a day,                                                  Park and Bluestone Vineyards.
a weekend or longer, no visit                                                   Take a walk on the wild side at
to Wiltshire would be complete                                                  Studley Grange Garden and
without experiencing our timeless                                               Leisure Park. Hunt for bargains at
wonders. Visit Salisbury Cathedral,                                             McArthurGlen Designer Outlet
home to the tallest spire in Britain                                            Swindon. Learn about army history
it also houses the finest of four                                               at REME Museum. Discover
original 1215 Magna Carta                                                       Wiltshire’s industrial heritage at
manuscripts. Shrouded in mystery                                                STEAM – Museum of the Great
with a magnetism that has drawn                                                 Western Railway. See outstanding
people to them for thousands of                                                 archaeology at The Salisbury
years, Stonehenge and Avebury                                                   Museum and Wiltshire Museum.
are equally breathtaking – two                              > REME Museum       Or watch conservation in action
monolithic stone circles within one                                             at The Merchant’s House
outstanding World Heritage Site.                                                in Marlborough.
                                       Old Sarum, which evolved from
Other unmissable attractions include   a Neolithic community into the           You’ll also find a range of fascinating
stately homes and gardens such         original site of Salisbury. Impressive   museums specialising in everything
as Bowood, Wilton House, Iford         Old Wardour Castle.                      from textiles, aircraft and motor
Manor Gardens, Lydiard Park                                                     vehicles to the history of brushware.
and Stourhead. Longleat, with          You can combine super-friendly
its Elizabethan house, safari park     animals with wine appreciation at        For further ideas and inspiration go
and more.                              Cholderton Rare Breeds Farm              to: visitwiltshire.co.uk/groups

                  > STEAM Museum                               > Stonehenge      > Cholderton Rare Breeds Farm Park

22                                        visitwiltshire.co.uk/groups                                                     groups@visitwiltshire.co.uk   23
VISITWILTSHIRE                                            TRAVEL TRADE GUIDE

                                                                                     ‘By Skill and By Fighting’
                                                                                                The motto of the
                                                                                   Royal Electrical and Mechanical Engineers

                                                        The award winning museum has 8 modern, interactive galleries.
                                                      Displays include armoured vehicles, medals, uniforms and weapons.
                                                         There is a large free car park and the excellent crowns café for
                                                                                   refreshments.
                                                                  Located just outside MOD Lyneham, Wiltshire
                                                                      Opening times: Tues-Sun 10am-4:30pm
          Prepare to be Amazed...
     Welcome to the home of Britain’s tallest spire
       and best preserved original Magna Carta.
              Call to plan your visit today.
                    01722512190
                groups@salcath.co.uk                  With events throughout the year please visit the website for further details
              www.salisburycathedral.org.uk           www.rememuseum.org.uk enquiries@rememuseum.org.uk 01249894869

24                 visitwiltshire.co.uk/groups                                  groups@visitwiltshire.co.uk                          25
VISITWILTSHIRE                                                                                                TRAVEL TRADE GUIDE

Caboose                                                                                                                                 The Bridge Tea Rooms
                                                                                                                                                  24a Bridge Street, Bradford on Avon, Wiltshire BA15 1BY

Caboose is an independently                     and the Stonehenge bus tour starting       as this, they have an exceptional
owned premium Bed & Breakfast                   location, Caboose is perfectly placed      range of high-quality alcoholic
and 1920s inspired bar, located                 for a getaway trip to explore Wiltshire.   and non-alcoholic drinks available
just a 2 minute walk from                       The Parlour bar is attractively            including their very charmingly staged
Salisbury Train Station.                        designed with photographs of               Signature Cocktails. There is a walled
                                                Salisbury in years gone by adorning        courtyard off of the Parlour, perfect
Caboose boasts 8 en-suite boutique                                                         for midsummer evening drinks.
                                                the walls, vintage props and
bedrooms which are beautifully
                                                gold leaf embellishment as far             Caboose can be hired for group trips
finished to a high standard including;          as the eye can see. The Parlour            and events.
bespoke Hypnos beds dressed with                serves decadent and delectable
elite quality linen, rainfall showers                                                      For more information or to book,
                                                Afternoon Tea at the weekend with
and locally produced luxury toiletries.                                                    visit www.caboosesalisbury.com
                                                a Champagne option available
Situated a short stroll from Salisbury          for those wanting to celebrate or          Visit @caboosesalisbury
Cathedral, Salisbury Market Square              simply treat themselves. As well           on social media.

                                                                                                                                        Double Winners of The Tea Guild’s Top UK Tea Place
                                                                                                                                           and the Home of West Country Afternoon Teas:
                                                                            Groups                                                      Judged as ‘near perfect’ and awarded The UK’s Top
                                                                              at                                                      Tea Place by the prestigious UK Tea Guild The Bridge Tea

 A modern Group Friendly Hotel
         with 103 bedrooms, the perfect choice
                                                                             Longleat                                                Rooms offers the very best in traditionally British Afternoon
                                                                                                                                         Teas, lunches and light meals throughout the day.
                for an extraordinary tour.                                          Welcoming you back                              The afternoon ritual of serving tea has been developed to a fine art here. A Hansel & Gretel-style
                                                                                        this summer                                 exterior leads onto the cosiest of dining rooms, filled with homely trinkets, hefty wooden beams,
                                                                                                                                    the soft chink of fine bone china, the finest leaf teas, and friendly staff in Victorian costumes
                                                                                                                                    serving home-made cakes, pastries and sandwiches. Housed in a former blacksmith’s cottage
                                                                                                                                    dating from 1502, the Bridge Tea Rooms positively oozes atmosphere, and the classical music
                                                                                                                                    playing gently in the background sets a tranquil tone.

                                                                                                                                    Afternoon teas are served from 12pm till 5pm every day of the week and the tea rooms can
                                                                                                                                    accommodate a maximum of 40 guests.
        The nearest hotel to Stonehenge beside the A303, easy
     access from London, the West Country and to the picturesque                                                                      Make a reservation email at info@thebridgetearrooms.co.uk
        county of Wiltshire. Free parking and Wi-Fi throughout.
               Our Solstice Bar and Grill can provide a quick                                                                                          or calling 01225 865537
              refreshment stop, breakfast, lunch or dinner.              Contact the team
                  Call 0345 241 3535                                     01985 844328
           reservations@hisalisbury-stonehenge.co.uk
                  hisalisbury-stonehenge.co.uk
                                                                         groups@longleat.co.uk                                                    www.thebridgetearooms.co.uk

26                                                  visitwiltshire.co.uk/groups                                                                                      groups@visitwiltshire.co.uk                                         27
VISITWILTSHIRE                                                                                                                              TRAVEL TRADE GUIDE

                                                                                                                                                                                                 Studley Grange

                                                                                                                                                                                                 Situated just outside Swindon, close to the M4,
                                                                                                                                                                                                 Studley Grange is ideal for ‘comfort breaks’, as an
                                                                                                                                                                                                                                                              STEAM
                                                                                                                                                                                                                                                              Museum of the Great Western Railway
                                                                                                                                                                                                 enjoyable addition to your journey, or even part
                                                                                                                                                                                                 of your holiday. Find beautiful gifts, plants and
                                                                                                                                                                                                                                                          A First Class Day Out
                                                                            Hardy’s Wessex
                                                                                                                                                                                                 horticultural items in our Garden Centre. Discover
                                                                                                                                                                                                 the natural beauty of tropical butterflies, whilst        STEAM - Museum of the Great Western Railway
                                                                                                                                                                                                 walking amongst them, see a range of exotic
                                                                                                                                                                                                                                                                Fire Fly Avenue, Swindon SN2 2EY
                                                                                                                                                                                                 animals and reptiles in the zoo and learn where your
                                                                                                                                                                                                                                                                         Tel: 01793 466646
                                                                                                                                                                                                 food comes from out on the farm. Visit the craft
 The largest collection of Thomas Hardy memorabilia ever displayed at one time.                                                                                                                  village for an individual shopping experience and our              www.steam-museum.org.uk
                                                                                                                                                                                                                                                                www.facebook.com/steammuseum
                     Four museums, four different exhibitions.                                                                                                                                   Garden Restaurant and Butterfly Café for delicious
                                                                                                                                                                                                 freshly prepared food. Studley Grange is the perfect                     @steam_museum
                                                                                                                                                                                                 day out for all the family; for more information visit
                                                                                                                                                                                                 www.studleygrange.co.uk SN4 9QT
                                                             28 May – 30 October 2022
                                                           Take a fresh look at the life and literature of the
                                                      Victorian novelist and poet, Thomas Hardy, in the stunning
                                                        Wessex landscapes that shaped his view of the world.                                               Hardy’s first watercolour landscape
                                                                                                                                                                                                  OLD SARUM                                                STONEHENGE
                                                          His story will be retold in exciting new ways by our                                                                                      EXPLORE A LOST CITY                                          A place of ancient mystery
                                                             museum collections, from period costumes to
                                                                 personal letters, art to archaeology.                                                                                                  Stand in the footprint of the                              Search ‘Stonehenge’ to book your visit
                                                                                                                                                                                                        original Salisbury Cathedral
                                                                             • Once-in-a-lifetime chance to see precious
                                                                               objects that are rarely on display                                                                                          Search ‘Old Sarum’ to book your visit
                                                                             • A major exhibition across four venues –
     Photo credits ©Dorset Museum/Jonathan Gooding

                                                                               Dorset Museum (Dorchester), Poole                                          Hardy’s tombstone design for his dog
                                                                               Museum, The Salisbury Museum and
                                                                                                                           Photo credits ©Dorset Museum

                                                                               Wiltshire Museum (Devizes).
                                                                             • Each exhibition explores a different
                                                                               Hardy theme
                                                                             • Discounts for groups visiting more than
                                                                               one museum
                                                                             • Self-guided tours or tailored                                              Hardy’s handwritten ‘Book of Facts’
                                                      Red dress worn by        guided tours available
                                                      Hardy’s sister Kate
                                                                             • Discounted catering packages

                                                     For further information, suggested itineraries and bookings visit:
                                                       https://www.wessexmuseums.org.uk/thomas-hardy-exhibition

28                                                                                        visitwiltshire.co.uk/groups                                                                                                                     groups@visitwiltshire.co.uk                                       29
VISITWILTSHIRE                                                                                                        TRAVEL TRADE GUIDE

                                                                                                                       Celebrate the Seasons
                                                                                                                                                               IN WILTSHIRE

10 top reasons
                                                                                    > Salisbury Cathedral Tower Tour

                                                    TO VISIT WILTSHIRE
                                                                                                                       > Cholderton Rare Breeds Farm           > Marlborough College Summer School        > McArthurGlen Designer Outlet

With so much to see and do                                                  • Wiltshire has characterful market        Each season brings its own joys         in the Safari Park and many of the       colours include Stourhead’s vistas
around the county, whether                                                  towns aplenty. Bradford on Avon,           in Wiltshire, from the budding          smaller animals in Animal Adventure.     highlighted with burnished leaves;
you’re planning your first visit                                            a honey-coloured gem. Calne, where         promise of spring through the                                                    Savernake Forest, North Wessex
                                                                                                                                                               Summer is the time for that
to Wiltshire or your twenty first,                                          the English technique of producing         languid days of summer, the                                                      Downs, where visitors can look out
                                                                                                                                                               great British tradition, a picnic.
you’re sure to find new stories                                             ham and bacon was invented.                crisp colour of autumn to the                                                    for the Big Belly Oak; the parkland at
                                                                                                                                                               From a rainbow of tulips to clouds
                                              > Stonehenge Visitor Centre   Corsham, whose historic high street        sparkle of winter. Let’s take a                                                  Bowood House & Gardens, and the
around every corner. Here are                                                                                                                                  of fragrant roses, or the spectacular
                                                                                                                       look at how visitors can enjoy                                                   internationally important Westonbirt,
some suggestions for making the                                             starred as Truro in BBC’s Poldark.                                                 abundance of high summer borders,
                                                                                                                       every time of the year.                                                          The National Arboretum.
most of your time here:                 • Steeped in history and            Stylish, cosmopolitan Marlborough,                                                 your group can enjoy a relaxing and
                                        mystery, no visit to Wiltshire      a handsome former staging post.            The first signs of spring are often     inspirational exclusive visit to Iford   Christmas in Wiltshire is a very
• With award-winning attractions,       would be complete without                                                      snowdrops, shortly followed by          Manor Gardens.                           special time, as our historic towns
                                                                            Swindon with its excellent range
great food and drink, excellent                                                                                        daffodils. The grounds of Lacock                                                 and villages receive an extra
                                        taking in Stonehenge and            of leisure opportunities.                                                          Take a visit to the nearby Bridge
shopping and top-notch arts venues,                                                                                    Abbey usually come to life with                                                  sprinkling of festive magic.
                                        Avebury: two inimitable stone                                                                                          Tea Rooms for delicious teas
Salisbury is the perfect fusion of      circles; one outstanding            • Creativity is at the heart of the        clusters of snowdrops during                                                     Longleat’s winter wouldn’t be
                                                                                                                                                               with homemade cake served
ancient and modern. Salisbury                                               Wiltshire experience. Here you’ll find     February. Top places to see daffodils                                            complete without the renowned
                                        World Heritage Site.                                                                                                   by waitresses in Victorian dress –
Cathedral boasts Britain’s tallest                                          inspirational festivals, events and        include, Stourhead, Westonbirt, and                                              Festival of Light, which takes place
                                                                                                                                                               perfect for a quintessential
spire and best preserved original                                           entertainment, all year round.             all round the beautiful countryside                                              mid November to beginning of
                                                                                                                                                               English day out.
                                      • With miles of ancient drove roads                                              including Marlborough Downs,                                                     January.
1215 Magna Carta. Take a Tower
                                                                            • The Kennet & Avon Canal                  Wylye Valley in between Salisbury       Get hands-on at some of our
Tour for fabulous views.              and uncrowded country lanes, almost                                                                                                                               At McArthurGlen Designer Outlet
                                                                            stretches across the centre of the         and Bath and Cranborne Chase            museums and join in with some
                                      half of Wiltshire’s breathtaking                                                                                                                                  Swindon you can pick up a bargain
                                                                            county, offering a range of ways           and West Wiltshire Downs Area of        of our fabulous festivals and
                                      landscape falls within an Area of                                                                                                                                 and tuck into delicious street food
                                                                                                                       Outstanding Natural Beauty.             events taking place during the
                                      Outstanding Natural Beauty –          to appreciate Wiltshire’s timeless                                                                                          as you do your Christmas shopping.
                                                                                                                                                               summer months including Devizes          Plus enjoy the beautiful decorations
                                      rural England at its very best.       scenery. Walk or cycle along the           Bluebells are one of the later signs
                                                                                                                                                               International Street Festival and        and magical Christmas activities too.
                                                                            towpath, take to the water in a            of spring to arrive and these can
                                                                                                                                                               Carnival and Malmesbury Carnival
                                                                            canoe, or relax on a soothing              be seen in West Woods near                                                       Witness Salisbury Cathedral’s
                                                                                                                                                               and Festival.
                                                                            narrowboat cruise.                         Marlborough, Lower Moor Farm,                                                    spectacular Darkness to Light Advent
                                                                                                                       Bluebell Wood near Old Wardour          Marlborough College Summer               Procession, as 1,300 candles light up
                                                                            • Wiltshire offers a great all-            Castle, Grovely Wood near Wilton.       School (mid-July to mid-August)          the Cathedral (end of Nov). Join one
                                                                            round shopping experience, with            Also look out for snakeshead            provides over 500 courses offering       of Salisbury Cathedral’s atmospheric
                                                                            designer brands and high street            frittalaries at North Meadow            an eclectic programme of creative        services or book a behind the scenes
                                                                            names, independent outlets and             near Cricklade.                         arts, history, science, body and         tour and view their giant Christmas
                                       > Lacock Abbey                                                                                                          mind, life skills, sport and country
                                                                            shopping malls, farm shops and             If its baby animals you’re after,                                                tree from above! Private tours
             > Westbury White Horse                                                                                                                            pursuits. There is also an extensive     available to pre-booked groups only.
                                                                            markets.                                   Cholderton Rare Breeds Farm and
                                        • Among Wiltshire’s many                                                                                               entertainment programme featuring
                                                                                                                       Studley Grange all welcome visitors                                              National Trust properties join in the
  • Among Wiltshire’s most iconic       timeless villages, the stars of     • To make the most of all that                                                     lectures, film nights, evening
                                                                                                                       to see their new born animals which                                              festive celebrations too. Christmas
  views are the White Horses            the show are the film-makers        Wiltshire has to offer, it’s well worth    often include chicks, bunnies, lambs    excursions, recitals and outstanding
                                                                                                                                                                                                        warmth and cheer with beautiful
                                        favourites of Lacock and Castle     staying a night or two – you’ll find       and piglets. For something more         Gala Performances.                       decorations and celebrations take
  carved into its chalk hillsides.
  Keep an eye out for them as           Combe; the perfect places to        a great range of group-friendly            exotic take a trip on the wild side     Visit an Historic House & Garden in      place at Avebury, Lacock and
  you travel around.                    journey back in time.               accommodation to choose from.              to Longleat to see baby monkeys         autumn. Top destinations for autumn      Stourhead.

30                                       visitwiltshire.co.uk/groups                                                                                             groups@visitwiltshire.co.uk                                                  31
VISITWILTSHIRE                                                                                                            TRAVEL TRADE GUIDE
> Sky Safari, Longleat

                                                                                                                           Marlborough College

                                                                                                                           SCHOOL’S IN FOR SUMMER                     then indulge in the eclectic evening      and stay throughout. Full board

Events AND FESTIVALS
                                                                                                                                                                      entertainment. With over 500 courses      accommodation is available within
                                                                                                                           Whether you wish to learn a
                                                                                                                                                                      encompassing creative arts, literature,   the College, which is conveniently
                                                                                                                           new skill or escape in a favourite
                                                                                                                           pastime, Marlborough College               history, science, body and mind, sport
                                                                                                                                                                                                                located for Marlborough’s famous High
                                                                                                                           Summer School from 11 July to              and country pursuits there really is
                                                                                                                                                                                                                Street and the Wiltshire countryside.
                                                                                                                           7 August 2021 has it covered.              something for everyone.
In the lead-up to the summer, live       To give you a taste of what’s to         this year’s Marlborough College                                                     Attend Summer School from Monday          To request a brochure phone
                                                                                                                           Choose from an amazing array of
events and festivals across Wiltshire    come we’ve a small selection of          Summer School runs from                                                                                                       01672 892388 or visit
                                                                                                                           courses suitable for all ages, abilities   to Friday as a day student or make
are planning to reopen in line with      events that are currently being          11 July-7 August, combining a
                                                                                                                           and interests during the day and           your experience truly immersive           www.summerschool.co.uk
the government’s roadmap.                planned for this year, any changes       mix of art, cultural and sporting
                                         to these will be updated on the          courses for adults with inspirational
As more events and festivals are
                                         website. All events will abide by the    activities for children. This Summer
announced they will be added
                                         Covid-19 guidelines at the time.

                                                                                                                              McArthurGlen
                                                                                  you can get a flavour of what life was
to the website. Keep up to date
                                                                                  like in Victorian Chippenham as part
with full details of events and          Bowood House & Gardens –
                                                                                  of Chippenham Museum’s Kilvert’s

                                                                                                                              Designer Outlet
festivals in Wiltshire on our website:   Garden Tours and Workshops
                                                                                  World Exhibition. For any Stargazers
visitwiltshire.co.uk/whats-on.           Bowood are offering a range of
                                                                                  amongst us, there is Marlborough’s
                                         different garden tours and workshops

                                                                                                                              Swindon
Please be sure to double check                                                    Dark Skies Festival in late October
                                         throughout the summer months.
dates and times in advance, as                                                    and there will be a return of Sarum
details can sometimes change.            Chippenham Folk Festival is              Lights at Salisbury Cathedral
                                         combining with Chester Folk Festival     in November.                                Located within the listed buildings of the old Great Western
                                         and moving online for 2021 from                                                      Railway Works, McArthurGlen Designer Outlet Swindon is
                                                                                  There are a number of music
                                         28-31 May, which means geography                                                     a unique destination for those looking for an immersive
                                                                                  and Arts festivals and events which
                                         is no longer an issue and the festival                                               shopping experience. Browse luxury, well-loved brands
                                                                                  tale place annually in Wiltshire and
                                         can achieve a global reach, bringing                                                 including Levi’s, Ted Baker, Nike, Reiss and more
                                                                                  are hoping to return for 2021.
                                         communities together wherever they                                                   for up to 60% less before you relax and unwind at one
                                                                                  MFor Festival at Lydiard Park
                                         are in the world.                                                                    of our many cafés and restaurants such as Wagamama,
                                                                                  31 July, WOMAD Festival
                                                                                                                              Pizza Express, Carluccio’s and Starbucks.
                                         As the UK’s largest festival             22-25 July and End of the Road
        > Bowood House & Gardens         dedicated entirely to history, the       Festival at Larmer Tree                     Within 50 miles of Bath and Bristol, less than an hour
                                         Daily Mail Chalke Valley History         2-5 September.                              from London by train and on the edge of the Cotswolds,
                                         Festival is hoping to go ahead from                                                  Swindon Designer Outlet is a great place to meet and
                                                                                  Focusing on creative writing across
                                         21-27 June offers a star-studded                                                     spend time with friends and family. Along with fantastic
                                                                                  all genres and with a strong local
                                         line-up of speakers embracing                                                        savings all year round, discover seasonal events such as
                                                                                  content, Marlborough Literary
                                         all things historical in an idyllic                                                  Black Friday, Late Night Shopping and a magical Christmas
                                                                                  Festival will be taking place from
                                         downland setting.                                                                    period. Keep the kids entertained too on the Hooter
                                                                                  30 Sept-3 October, whilst Salisbury
                                                                                                                              Express train, and in our interactive play area! There’s
                                         The largest multi-generational           Literary Festival is one of
                                                                                                                              something for everyone at Swindon Designer Outlet…
                                         learning experience of its kind,         October’s highlights.
     > Marlborough Summer School

32                                          visitwiltshire.co.uk/groups                                                                                                 groups@visitwiltshire.co.uk                                                  33
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