Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Winter 2022
Delegate Round Table

  Dr. Russel Statham
 Chief Executive Officer
   January 26, 2022
Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Winter 2022
Delegate Round Table

  Dr. Russel Statham
 Chief Executive Officer
   January 26, 2022
Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Winter 2022
Delegate Round Table

  Dr. Russel Statham
 Chief Executive Officer
   January 26, 2022
Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Welcom e an d
Open in g Rem arks

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Girl Scout
Prom ise an d Law

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
What We Stand For
The Girl Scout Promise and Law are shared by every member of Girl Scouting. The Girl Scout Promise is the
way Girl Scouts agree to act every day toward one another and other people, and the Girl Scout Law outlines
a way to act towards one another and the world.

Girl Scout Promise
On my honor, I will try: to serve God and my country, to help people at all times, and
to live by the Girl Scout Law.

Girl Scout Law
I will do my best to be honest and fair, friendly and helpful, considerate and caring, courageous
and strong, and responsible for what I say and do, and to respect myself and others, respect
authority, use resources wisely, make the world a better place, and be a sister to every Girl
Scout.

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Today’s Agenda:
1. Strategic Plan

2. State of Membership

3. Volunteerism & Service Units
Discussion

4. Mobile STEM Experience Center

5. Council Properties Update

6. AB 506 – Live Scan & Mandated
Reporter Training

7. Volunteer Systems 2.0 & gsEvents

                                      7
Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
GSCCS Strategic Plan

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Strategic Plan Background
From May to September 2021, Girl Scouts of
Central California South partnered with       Elements of the Strategy Process
Crescent Leadership to develop a council-
wide, multi -year, Evolving Strategy. The     1.   Team Readiness
                                                     •    Executive Team Assessment
intent was to create a plan to guide the
                                                     •    Individual, Personal Brand/Communication
Council into the future, while ensuring it                Assessments
had the tools and knowledge to nimbly shift          •    Team Coaching Workshop focused on team’s
as necessary to stay relevant in a dynamic,               unique advantages and areas of opportunities
ever-changing landscape.                      2.   Data Collection and Analysis
                                                     •    In-person and virtual focus groups
                                                     •    1:1 stakeholder interviews
                                                     •    Council data/documents review (including Voices
                                                          Count Survey data & membership history)
                                                     •    Staff Engagement Assessment
                                                     •    Board Assessment
                                              3.   In-person Work Sessions (Executive Team, full Staff
                                                   Team, and Board)
                                              4.   Vision Development
                                              5.   Annual Operational Plan Development
                                              6.   Annual Individual Staff Work Plans

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Winter 2022 Delegate Round Table - Dr. Russel Statham Chief Executive Officer January 26, 2022 - GIRLSCOUTSCCS
Strategic Plan Key Th em es
Crescen t Leadersh ip con ducted six focus groups an d 1:1 In terview s w ith key stakeh olders in cludin g (Girl
m em bers, paren ts, volun teers, Board m em bers, don ors, an d com m un ity partn ers), as w ell as full staff an d
Board w orkin g session s to gath er feedback. Stakeh older in sigh ts are th e th reads w oven togeth er to develop th e
coun cil strategy.

  Strengths - What can we build                                                            Opportunities: What are our
                      on?                                                                     stakeholders asking for?
  • Th e Leadersh ip Team and staff team s are                                         •   Consistent program m ing quality
    com m itted to Mission                                                             •   Partnerships—program , financial, space
  • Staff m em bers believe they are w orking                                          •   Opportun ities for older girls
    for an organization th at is m akin g a                                            •   En rich in g outdoor an d STEM experien ces
    difference in th e w orld                                                          •   Stream lined, tim ely com m unication
  • Staff m em bers are com m itted to quality                                         •   Delivery m odels th at provide m ore access
    an d excellen ce                                                                       an d m ean in gful experien ces – including
  • The Board of Directors is com m itted to                                               redesign of Con n ect Program
    the Mission                                                                        •   Service Un it effectiven ess an d
  • Travel groups an d sch olarsh ip program                                               en gagem en t
    is excellen t                                                                      •   Aw aren ess expan sion for High est
  • The coun cil fin ancial position con tin ues                                           Aw ards
    to im prove                                                                        •   First an d secon d year Leader train in g,
  • Team cross-departm en tal collaboration                                                support, expectations, and standards
  • Team is able to pivot w hen necessary and                                          •   More pervasive Board orientation, skill
    w ork collectively to achieve audacious                                                utilization, and engagem ent
    goals                                                                              •   Regular staff presen ce in all five coun ties

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Strategic Plan Key Themes (Continued)

  Aspirations: What do we care                    Results: How do we know we’re
             deeply about?                                     succeeding?
• Havin g a presen ce in all five counties and   • Girls are excited about Girl Scouting—
  providin g access to all girls                   they invite their friends and sign up again
• Lifelon g m em ber en gagem ent—full           • Paren ts are bough t in to GS dem on strated
  lifecycle experien ce: Girl Mem ber             by girl retention, volunteerism , and
  Alum nae Volunteer Don or                     philanthropic support
  Advocate                                       • Philanthropy of ch oice for individual
• Brand value m atch to brand perception           donors
  an d experien ce – “m ore th an cookies”       • In creased girl, volunteer, an d paren t NPS
• Diversity, in clusion , an d access—             scores
  providin g a safe an d w elcom in g            • Reten tion of staff m em bers
  environ m en t                                 • In creased num bers of girls ach ievin g
• Finan cially stron g organ ization w ith         highest aw ards
  diversified reven ue stream s                  • Im proved girl outcom es
• Becom ing the nonprofit board of ch oice       • Grow th in Alum engagem ent—advocacy,
  in the Cen tral Valley                           volunteerism , am bassadorship, and
• Becom in g th e em ployer of choice in the       philanthropic support
  Central Valley                                 • Market share grow th
• United Coun cil w ith past con cern s an d     • Increased program sponsorships and
  hurts fin ally laid to rest                      partnerships
• Healthy in tern al an d extern al culture      • In creased program an d even t atten dance
• Providing an outdoor space ow n ed by th e     • Board and staff diversity m atch
  Girls, for th e Girls                            m em bersh ip

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Strategic Plan Process
In August 2021, Crescen t Leadersh ip h osted daylon g w orkin g sessions w ith th e Board of Directors an d full staff
team s. Th ey exam in ed th e em ergin g th em es from in itial data collection an d an alysis. Th ese groups th en provided
addition al, deeper in sigh ts by buildin g on th ese th em es. Togeth er, w e developed w orkin g elem en ts in cludin g
Vision , strategy statem en ts, resource gap iden tification , an d poten tial outcom es.

              What is our Vision ? What will guide our path, regardless
              of external influence over the next several years?

              How are we unique ? How do we differentiate ourselves
              from other girl -serving organizations?

              Diagnosis : Where are we strong , and what can we build
              on? What can we improve ? What are our gaps?

              What is most important to us and our stakeholders? How
              do we improve and change to meet these goals?

              How do we know we’re successful ?

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Strategic Plan
                                     Mission: Girl Scouting builds girls of                                                     Values: The Girl Scout Law
                                   courage, confidence, and character, who                                                 I w ill do m y best to be                 and to
                                        make the world a better place.                                                        honest and fair ,           respect myself and others ,
                                                                                                                           friendly and helpful ,             respect authority ,
                                                                                                                                                             use resources wisely ,
                                  Vision: Putting Girls First , our Vision is to                                          considerate and caring ,
                                                                                                                        courageous and strong , an d       make the world a better
                                    unite with the community to make the                                              responsible for what I say and               place, and
                                                                                                                                                            be a sister to every Girl
                                       path to success more accessible.                                                                do,
                                                                                                                                                                     Scout .

                                                      Align brand                           Create an                              Design a
Priorities

                                                                                                                                                                     Develop
                 Build a healthy                    experience and                         im peccable                         distinctive, full
                                                                                                                                                                   conduits for
                  organization                      aw areness w ith                        volunteer                           life-cycle, girl
                                                                                                                                                                    girl access
                                                    brand prom ise                         experience                             experience

             •   Con struct in tern al an d     •   Create know ledgeable and •         Fully equip and closely            •   Evaluate feasibility of      •   Engender funding and
                 extern al cultures of trust,       zealous bran d                      support 1st an d 2 n d year            creating a girl-only space,      program partnerships that
                 purpose, vulnerability,            am bassadors.                       volun teers.                           designed by girls for girls.     support expansion into
Strategies

                 an d vitality.                 •   En sure all girl en gagem en ts •   Foster tran sparen t,              •   Refine an d en h an ce           unserved and underserved
             •   Develop an d grow                  in clude: 1) the                    tim ely, effective, and                High est Aw ards program .       com m unities.
                 Mission -align ed,                 Foun dational Girl                  m ultim odal                       •   Design relevant, engaging •      Develop, test, an d evaluate
                 diversified reven ue               Experience; 2) GSLE; 3)             com m unication.                       program m ing linked to          delivery m odels based on
                 stream s.                          opportun ity for reten tion . •     Meaningfully connect                   increasing girl outcom es.       custom er segm ent n eeds.
             •   Forge high-perform ing         •   Increase brand relevance            volun teers to                                                      •   Align Board and staff
                 Board an d Staff team s.           th rough alum ni cultivation        opportunities aligned to                                                diversity to m em bership.
                                                                                                                                                                                        13
                                                    and engagem ent.                    interests and skills.
Alignm ent to GSUSA Strategy

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GSCCS Strategic Plan

Questions and Feedback

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GSCCS Strategic Plan

Questions and Feedback

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State of Mem bersh ip

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State of Membership

• Nationally, membership in Girl Scouting has declined significantly since the start of
  the pandemic; this follows multiple years of membership losses nationally since the
  early 2000’s

• Locally, just before the pandemic, we hit our highest girl membership since the
  existence of our Council – 11,797 girls and 2,909 adults served

• The pandemic shut down our Girl Scout Connect program, which previously served
  5,200 to 7,500 Girl Scouts in our Council

• We pivoted during the pandemic and developed virtual programs, drive -thru events,
  and in-person events where safe and possible based on local, state, and federal
  restrictions

• Since March 2020, we have been unable to recruit in most schools due to the
  restrictions imposed by the pandemic

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State of Membership
                               Membership Trends -
                                   Pandemic

                        435
         Lifetime       406
                        394
                        355
                               1710
           Adult                 2124
                                    2732
                                     2909
                                       3608
             Girl                                    6510
                                                                      9351
                                                                               11727
                    0         2000    4000    6000      8000      10000      12000     14000
                                       2022   2021   2020      2019

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State of Mem bersh ip

Questions and Feedback

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State of Mem bersh ip

Questions and Feedback

                         21
Volun teerism &
Service Un it Discussion

                           22
Volunteerism and Service Unit Discussion

• Like all volunteer -centered membership organizations, we have been experiencing
  declining levels of volunteerism in Troop and Service Unit roles

• Service Unit roles have been a source of significant challenge– many Service Units
  have vacant roles we have been unable to fill for several years
     •   Council staff have filled in as interim Service Unit leaders, but this is not a long -term
         solution

• Due to declining membership, many Service Units no longer appear to be viable and
  consolidation may be needed if membership and volunteerism doesn’t increase

• In addition, we have seen rising levels of personal conflicts between leaders,
  particularly between seasoned and new leaders, and are looking for solutions to how
  we can best ensure all volunteers are working together in positive ways
     •   Conflict resolution training was launched and provided to all staff and a session for
         volunteers was recently offered
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Volunteerism and Service Unit Discussion

• With this as context, we would like to get your input in small group breakouts:

   •   How can we make Service Units more effective?

   •   What are your thoughts on consolidation of Service Units?

   •   Why are individuals unwilling to participate in Service Unit volunteer roles? What
       can we do to improve this?

   •   Are there other models or structures we should be looking at?

   •   How can we ensure that volunteers are working effectively together and not
       engaging in unproductive, personal conflict?

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Volun teerism &
Service Un it Discussion

                           25
Volun teerism &
Service Un it Discussion

                           26
Volun teerism &
Service Un it Discussion

                           27
Mobile STEM
Experien ce Cen ter

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Mobile STEM Experience Center
•   We’re excited to announce we have secured a $100K donation for a
    Mobile STEM Center – still fundraising for the remaining $50K

•   The Mobile STEM Experience Center will travel to where the girls are,
    providing fun and challenging girl-led, girl-centered, and hands-on
    STEM projects and experiences

•   The STEM projects will be specifically aimed at sparking and
    encouraging girls' innate interest in STEM, opening their eyes to the
    possibilities that are available to them in a STEM-related career, and         Topics & Activities:
    giving them the confidence to pursue a degree in science despite negative
    stereotypes                                                                    •   Computer Programming
                                                                                   •   Citizen Scientist
•   The goal of the project is to prepare girls in the Central Valley to fulfill   •   Robotics
    their potential as future STEM professionals and leaders, as well as to
    expand access to STEM programming in underserved areas                         •   Engineering
                                                                                   •   Space Exploration
•   The Mobile STEM Experience Center will be equipped with the latest
    technology to encourage and support girls’ interest in STEM fields,
    including with mobile 3D fabrication printers, robotics equipment, the
    latest tablets, computers and programming software, telescopes and
    space exploration equipment, and various engineering related equipment

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Mobile STEM
Experien ce Cen ter

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Coun cil Properties
     Update

                      31
Council Properties Update

• Council currently has regional offices and program centers in Fresno, Mendota,
  Visalia, Bakersfield, and Taft
     •   Fresno, Bakersfield, and Taft are owned properties (debt free)
     •   Visalia and Mendota are leased properties

•   Board established Property Committee to review and assess properties and
    capital improvement needs and guide Council Leadership on facilities needs
     •   External facilities consultants developed capital improvement plan with
         prioritization and cost estimates
     •   Working with Newmark on additional analysis

•   Currently, we have $884K in deferred maintenance in Fresno, $163K in deferred
    maintenance in Bakersfield, and $16K in deferred maintenance in Taft
                                                                                    32
Council Properties Update

• Council will continue to invest in capital and facilities improvements based on the
  Property Committee’s recommendations and subject to available resources

• Bakersfield office location is in an area that has experienced significantly
  increasing levels of crime, homelessness, and drug and alcohol abuse

• Council engaged in surveys and focus groups, along with an analysis of the
  property, and Property Committee made recommendation to the Board to list the
  property for sale and begin the process of identifying a replacement facility

• Sale process and timeline will take some time and will be largely driven by the
  real estate market
                                                                                        33
Coun cil Properties
     Update

                      34
Coun cil Properties
     Update

                      35
AB 506 – Live Scan &
 Man dated Reporter
      Train in g

                       36
AB 506 – Live Scan & Mandated Reporter Training

• AB 506, Youth Service Organizations: Child Abuse and Neglect Prevention, was passed
  by the California Legislature and signed into law by Governor Newsom, effective
  January 1, 2022

• This legislation:

     •   Requires administrators, employees, or regular volunteers of a youth service organization to
         complete child abuse and neglect reporting training

     •   Requires administrators, employees, or regular volunteers of a youth service organization to
         undergo a fingerprint -based background check (Live Scan)

     •   Requires a youth service organization to develop and implement child abuse prevention
         policies and procedures that, among other things, ensure the reporting of suspected
         incidents of child abuse to persons or entities outside of the organization and ensure that
         two or more adults are always present when working with girls

     •   Authorizes an insurer to request information demonstrating compliance with these
         provisions from a youth service organization before writing liability insurance for a youth
         service organization
                                                                                                        37
AB 506 – Live Scan & Mandated Reporter Training

•   Existing policies and procedures are in place in Volunteer Essentials and our Employee Handbook
    for mandated reporting of suspected child abuse and neglect, as well as requiring two or more
    adults to be present when working with girls

•   New policy for background checks requires Live Scan for volunteers and employees that are 18
    years of age or older and who have direct contact with, or supervision of, girls for more than 16
    hours per month or 32 hours per year; all others that have contact with girls for less than the
    hour threshold must complete Sterling Background check and sign attestation they don’t meet
    requirements of the law
    •   All adult members who hold an official Council -appointed role in their Troop, Service Unit, or
        Council would meet this requirement regardless of the actual hours served
    •   This includes volunteers who are required to meet Troop or Service Unit chaperone ratios

•   New policy for online mandated reporter training requires completion of training provided by the
    Office of Child Abuse Prevention from the State Department of Social Services
    •   We will also allow and accept certificates of training from other organizations that comply with the law (for
        example, training certificates provided by teachers through their school district)
                                                                                                                        38
AB 506 – Live Scan &
 Man dated Reporter
      Train in g

                       39
AB 506 – Live Scan &
 Man dated Reporter
      Train in g

                       40
Volun teer System s 2.0
    an d gsEven ts

                          41
Volunteer Systems 2.0 and gsEvents

• Volunteer Systems 2.0, the latest generation of the GSUSA-provided technology
  systems for Girl Scout Councils, launched in November 2020

• gsEvents was scheduled to go-live for GSCCS in March 2021

• Since launch, the platform has had many development issues and glitches that
  have caused disruption for staff, volunteers, parents, and girls

• Councils have elevated these issues to GSUSA Board and in November 2021 the
  Board engaged new technology consultants to address the deficiencies

                                                                                  42
Volunteer Systems 2.0 and gsEvents

• The new system has impacted our ability to provide an electronic calendar of
  program events and facilitate electronic registration – and it has been a
  frustrating experience for staff, volunteers, parents, and girls

• In late December 2021, GSUSA’s consultants resolved the latest round of issues
  the Council had and we have now been able to “go live” as of January 2022 with
  the new interface, including the activity calendar on the website

• Beginning in February 2022, EventBrite will be phased out and gsEvents will
  replace it as the way to register for Council events

• Training on event registration is being developed and will be launched through
  gsLearn
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Volun teer System s 2.0
    an d gsEven ts

                          44
Volun teer System s 2.0
    an d gsEven ts

                          45
Open Forum

             46
Open Forum

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Thank you for your service to
     Girl Scouts as a Delegate!

      We want to hear from you!

    If you h a ve fu r t h er feed b a ck ,
  p lea se let u s k n ow b y e-m a ilin g
cu st om er ca r e@gir lscou t sccs.or g or
     ca llin g u s a t 80 0 -490 -8653.

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