2021 MEDIA KIT - Biomass Magazine
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2021 MEDIA KIT
BiomassMagazine.com/pellet-mill-magazine
Contact us: 866-746-8385 or service@bbiinternational.com
www.biomassmagazine.com/pellet-mill-magazine service@bbiinternational.com | (866) 746-8385
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As the pellet industry continues to evolve and expand, Biomass Magazine’s Pellet Mill Magazine
provides a superior forum to promote your products and services to pellet industry professionals.
Learn about the opportunities to fuel your company.
With more information on pellet mills than any other publication, Biomass Magazine’s Pellet Mill
Magazine offers regular features that highlight the latest developments in all facets of the industry.
Pellet Mill Magazine delivers discerning, data-driven content—features, technical contributions
and expert commentary—to professionals in the densified biomass fuel industry. As a supplement
to Biomass Magazine, Pellet Mill Magazine covers a broad range of issues affecting wood pellet
industry stakeholders, from production technology, plant management and domestic and interna-
tional sales to pellet standards, policy and environmental regulation. Pellet Mill Magazine’s global
readership includes executive management of existing and future pellet mills, equipment suppliers,
appliance manufacturers, pellet distributors and supply chain companies.
THE TEAM
SALES VICE PRESIDENT, OPERATIONS/MARKETING & SALES John Nelson jnelson@bbiinternational.com
SENIOR ACCOUNT MANAGER/BIOENERGY TEAM LEAD Chip Shereck cshereck@bbiinternational.com
BUSINESS DEVELOPMENT DIRECTOR Andrea Anderson aanderson@bbiinternational.com
SENIOR ACCOUNT MANAGER Marty Steen msteen@bbiinternational.com
ACCOUNT MANAGER Bob Brown bbrown@bbiinternational.com
EDITORIAL
EDITOR Anna Simet asimet@bbiinternational.com
ONLINE NEWS EDITOR Erin Voegele evoegele@bbiinternational.com
ART VICE PRESIDENT, PRODUCTION & DESIGN Jaci Satterlund jsatterlund@bbiinternational.com
GRAPHIC DESIGNER Raquel Boushee rboushee@bbiinternational.com
MARKETING, PRODUCTION & PUBLISHING
CIRCULATION MANAGER Jessica Tiller jtiller@bbiinternational.com
MARKETING & ADVERTISING MANAGER Marla DeFoe mdefoe@bbiinternational.com
PROGRAM & SOCIAL MEDIA COORDINATOR Dayna Bastian dbastian@bbiinternational.com
CEO Joe Bryan jbryan@bbiinternational.com
PRESIDENT Tom Bryan tbryan@bbiinternational.com
CONTRIBUTING
To contribute or suggest editorial content, send a brief summary or abstract of the article to:
Anna Simet, Editor, Pellet Mill Magazine asimet@bbiinternational.com or call 866-746-8385
www.biomassmagazine.com/pellet-mill-magazine service@bbiinternational.com | (866) 746-8385
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MAGAZINE FACTS
Pellet Mill Magazine
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SUBSCRIPTIONS CIRCULATION BONUS DISTRIBUTIONS
Pellet Mill Magazine is printed four times per Pellet Mill Magazine is distributed to the Pellet Mill Magazine reports will be available at
year and is FREE to subscribers. following groups doing business in the the following industry events:
Subscriptions are available at Pellet Industry:
biomassmagazine.com - Biomass Power, Pellet, Biogas, Advanced International Biomass Conference & Expo
Biofuel Producers
- Equipment & Service Companies
Waste Expo
Subscriptions can also be processed
- Farm/Co-Op Argus Biomass
by calling 866-746-8385. - Consulting Services PFI Annual Conference
- Technology/Engineering Firms
- Acadamia USIPA Exporting Pellets Conference
- Associations/Organizations International Biomass Congress & Expo
- Building & Business Owners
- Construction Companies
- Economic Developers
- Financial Services
- Investment Teams
- Transportation Industry
- Waste Management
www.biomassmagazine.com/pellet-mill-magazine service@bbiinternational.com | (866) 746-8385
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EDITORIAL CALENDAR
Editorial Themes / Insertion & Artwork Deadlines
ISSUE 1
Theme: Bonus Distribution: Deadlines:
Material Handling and Storage, 1. International Biomass Conference & Expo (in all attendee bags) Insertion: January 25, 2021
Product Analysis, Testing and Quality Control 2. Waste Expo Artwork: February 1, 2021
3. Argus Biomass
ISSUE 2
Theme: Bonus Distribution: Deadlines:
Fire and Explosion Protection, Dust Control, 1. International Biomass Conference & Expo (mailed to attendees) Insertion: April 19, 2021
Personnel Safety Training and Emergency 2. PFI Annual Conference (in all attendee bags) Artwork: April 26, 2021
Response
ISSUE 3
Theme: Bonus Distribution: Deadlines:
Operations & Maintenance Automation 1. Wood Pellet Association of Canada Conference Insertion: July 26, 2021
Technology, Plant Optimization, Predictive 2. USIPA Exporting Pellets Conference Artwork: Aug. 2, 2021
Maintenance, Asset Management 3. International Biomass Congress & Expo
and Operation Efficiency
Plus: Lubricants and Greases
ISSUE 4
Theme: Bonus Distribution: Deadlines:
Pellet Mill Technologies, Project Development, 1. USIPA Exporting Pellets Conference Insertion: November 1, 2021
Engineering and Construction Artwork: November 8, 2021
PLUS: Bagging/Packaging
PELLET ADVERTISING OPPORTUNITIES
Pellet Mill Magazine - Spotlight Feature Example
PRINT EDITION U.S. & CANADA PELLET MILL PRESS CUSTOM CONTENT
With more information on PELLET MILL MAP E-NEWSLETTER IN PELLET MILL
See page 9 for more information
pellet mills than any other
publication, Biomass Maga-
Full-color 43” x 33.25” wall map
See page 12 for more information Our weekly newsletters MAGAZINE
See page 7 for more information
zine’s Pellet Mill Magazine 4Plots the location and provide unique insight and
commentary designed for a Get your Company seen:
offers regular features that production status of all 4Spotlight Feature
highlight the latest develop- pellet mill plants across the professional audience.
4Custom Designed Reprint
ments in all facets of the United States and Canada 4Published the first and third 4Press Release Sent to Email List
industry. 4Published annually Tuesday of each month 4Custom Written Press Release
428,000+ subscriber base Sent to Email List
4No. 1 pellet magazine 4Online advertising available
in the world Distribution:
from $295 to $495
416,100+ 4x circulation
4Distributed FREE to all Pellet 4Advertisers receive impressions,
4We’ll create your ad
Mill Magazine subscribers and clicks and company name/
free of charge at all major related conferences domain of subscriber who
and trade shows clicked on your ad.
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ADVERTISING RATES & SPECS
Sizes Publication Information
Non-Bleed Ad Size With Bleed Ad Size Trim Size Live Area Size* Publication (Trim) Size: 8.5” x 10.875”
Live Area: 8” x 10.375”
Two-Page Spread 16” x 9.875” 17.5” x 11.375” 17” x 10.875” 16.5” x 10.375”
Paper Stock: 70-lb. gloss-coated guts, 80-lb. gloss-
coated cover
Half-Page Spread 16” x 4.625” 17.5” x 5.375” 17” x 5.125” 16.5” x 4.875” Method of Printing: Web press, 150 lpi, process
color
Full Page 7.5” x 9.875” 9” x 11.375” 8.5” x 10.875” 8” x 10.375” Binding: Saddle-Stitched
Applications: Publication is created in Adobe
1/2 Page H 7.5” x 4.625” 9” x 5.375” 8.5” x 5.125” 8” x 4.875” InDesign. PC files.
Ad Placement: Apart from Premium Ad Placements,
1/3 Page H 7.5” x 3.375” 9” x 4.125” 8.5” x 3.875” 8” x 3.625” vertical ads are placed along the outside of the page
and horizontal ads are placed at the bottom of the
1/3 Page V 2.5” x 9.875” 3.25” x 11.375” 3” x 10.875” 2.25” x 10.375” page.
Proofs: We do not supply proofs
1/2 Page V 3.75” x 9.875” 4.5” x 11.375” 4.25” x 10.875” 3.5” x 10.375” Storage of Advertisement: 24 months
2/3 Page V 5” x 9.875” 5.75” x 11.375” 5.5” x 10.875” 4.75” x 10.375” Artwork Specs
Color: CMYK/process colors only. NO SPOT COLORS.
1/2 Page Island 5” x 6.875” N/A All spot colors must be converted to CMYK. Color
quality is not guaranteed if spot colors are used. No
1/3 Page Island 5” x 5.125” N/A built-in black type.
Fonts: Outline or embed all fonts in the PDF
Marketplace 3.7” x 3.23” N/A File Format: High-Res PDF
Resolution: All advertising materials must be at least
300 dpi and submitted at 100% size.
RATES Bleed: Refer to SIZES for the different bleed-size ads.
All display advertising rates: per insertion, in U.S. dollars A ¼” bleed is required for each side that bleeds.
ALL PRICES NET PLEASE CHECK THE LIVE AREA. Ads sizes that don’t
bleed will have a ½” border around the ad.
Live area: To prevent info being trimmed off, all text,
Sizes Rates Premium Placement: MARKETPLACE logos, etc., must be at least 1/2” in from the edge
Marketplace $799 +25% Inside Front Cover Write-up: 50-60 words* of the ad.
+25% Opposite Contents Pg Contact info: Address, phone, webiste PDF Files: Save with all fonts and images embedded.
1/3 pg $1,385 +25% Inside Back Cover *Address, phone number and website are not Save without color profiles. Once PDF is created,
counted in the 50-60 word write-up.
1/2 pg $1,985 +50% Back Cover please check the bleed – see below for BLEED
specifications.
2/3 pg $2,539 If submitted artwork does not meet specifications a
Full pg $3,699 new file will be requested.
1/2 pg Spread $3,865 Trapping: Save files without trapping preferences.
Color Profiles: Whenever possible – do not embed or
Two pg Spread $6,795 include color profiles.
Creating Artwork
In-House Production: Pellet Mill Magazine will create
advertisements for clients. The advertiser must sub-
mit ad copy, plus high-resolution logos and photos.
Photos may be purchased for advertisement, but at
the client’s expense. Submission of materials should
be completed at least one month in advance of print
run. Call for applicable production fees.
SUBMITTING ARTWORK
Send Artwork to: artwork@bbiinternational.com
COVERWRAPS BELLYBANDS INSERTS/OUTSERTS: MARKETPLACE
Cover wraps are Bellybands wrap Inserts are stitched into the magazine on ADVERTISING: Additional Advertising Info Contact:
attached to the front around the outside of 100# stock. Outserts are poly-bagged with Pellet Mill Magazine Marketplace Pellet Mill Magazine
of the magazine. the magazine. Prices the magazine. Call for pricing. Full-color box ads available from $799
in the back of the issue. Phone: 866-746-8385 | Fax: 701-746-5367
Prices vary by issue. vary by issue. service@bbiinternational.com
Call for pricing. Call for pricing.
Please call 866-746-8385 or e-mail service@bbiinternational.com for details.
Regulations
Agency Discounts: Due to the affordable rates offered by Rate Protection: Rates are effective for all advertisers The publisher reserves the right to reject any advertising Cancellations: No cancellations will be accepted after
Pellet Mill Magazine, we do not offer agency discounts. throughout the duration of this media kit. Rates will that does not conform to publication standards. Pellet closing dates. Notification of cancellations prior to closing
never increase during the term of an advertiser’s billing Mill Magazine is not liable for delays in delivery and/or date should be in writing (e-mail or fax acceptable).
Invoices: Rendered at time of issue mailing. agreement, unless the advertiser chooses to change the non-delivery in the event of an Act of God, action by any
plan by, for example, increasing the size of an ad. governmental or quasi-governmental entity, fire, flood, Method of Distribution: U.S. Postal Service
Short Rates/Rebates: Advertisers will be short-rated if, insurrection, riot, explosion, embargo, strikes whether
within 12 months from the date of the first insertion, Publisher’s Protective Clauses: Deliberate attempts legal or illegal, labor or material shortage, transporta- Subscription Prices: Subscriptions to Pellet Mill Magazine
they do not use the amount of space upon which to simulate editorial format in an advertisement is tion interruption of any kind, work slowdown, or any are now free of charge to everyone with the exception
their billings have been based. Rates may be adjusted not permitted by Pellet Mill Magazine. The publisher condition beyond the control of the publisher affecting of a shipping and handling fee for any country outside
(lowered) during the course of an advertiser’s insertion reserves the right to insert the word “advertisement” production or delivery in any manner. Pellet Mill Maga- the United States. Subscriptions available online at www.
order agreement, if the advertiser has used sufficient ad- when, in the publisher’s opinion, an advertisement zine is not responsible for quality of reproduction when biomassmagazine.com. Please contact our subscriptions
ditional space to warrant a lower rate than that at which resembles editorial material. Liability for all content of materials received do not conform to specifications or department for subscription assistance at (866) 746-
their billing began. advertisements printed (including text, representations, when materials are received beyond closing date. 8385 or service@bbiinternational.com
illustrations or any sketch, map, label, trademark or other
copyrighted matter) will be assumed by advertisers and
their agencies.
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PELLET MILL MAGAZINE REPRINTS & PRESS RELEASES
Pellet Mill Magazine - Spotlight Feature Example
Pellet Mill Magazine - Reprint Example
Products & Services Were you featured in
Spotlight Feature Pellet Mill Magazine?
Spotlight Feature Only $3,495 Showcase your article and Pellet Mill Magazine - Press Release Example
expertise to potential customers!
As a Spotlight Feature you will receive the
following:
Custom Designed Reprint – Just $499
Pellet Mill Magazine’s
Includes: Custom Press Release
• A custom story written in the Products and • Magazine masthead
Services Spotlight feature article containing • Featured article Service
information about your company. • Contact info inserted after article Showcase your product or service
• The feature article mailed to 7,000 readers. • Delivered to you in a digital PDF format
Send a press release to our news list
• Your company’s contact information sent
to 61,000+ biomass email subscribers, Ways to utilize your reprint: Press Release Sent to Email List- $799*
promoting the Products and Services • Mail to potential customers Includes:
(direct mail piece) • Personal press release sent to Pellet Mill
Spotlight feature article, including a URL • Frame the article and showcase in your Magazine’s industry
linking to your website. company’s lobby or office news email list (61,000+)
• A custom reprint of the article sent to you • Post PDF on your website • 1-2 photos and/or logo
in a digital format, which you can use for • Send PDF to all potential customers via emails • Contact information
promotional purposes • Use as trade show handouts at • Section about your company at bottom
conferences
* Press release must be 300 to 400 words in length
Book an advertisement now and be a part • Add credibility for potential investors
of the Products and Services Spotlight Custom Written Press Release and Sent to Email List- $1,799*
Feature Includes:
• Team of professional writers will create a
The spotlight article will focus on select press release about your product or service
companies that provide products and • Personal press release sent to Pellet Mill
services in the wood pellet industry—from Magazine’s industry news email list
fuel suppliers, consultants, contractors, (61,000+)
equipment manufacturers, technology • 1-2 photos and/or logo
providers and more. • Contact information
• Section about your company at bottom
* Press release must be 300 to 400 words in length
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ONLINE OVERVIEW
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Pellet Mill Magazine is the
NO. 1 ONLINE SOURCE
of information for and about Pellet Mill Industry Pros.
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ONLINE ADVERTISING
BiomassMagazine.com
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DIMENSIONS 300 x 100 pixels
FILE SIZE 40k limit
POSITION Bottom of every page
MEDIUM AVAILABILITY 10 Ad Slots
RECTANGLE ROTATION Maximum 10 ads rotate randomly
5
FORMAT JPEG, GIF, or animated GIF
TAKEOVER AD $7,995/month
DIMENSIONS 956 x 500 pixels
FILE SIZE 100k limit
POSITION Visible for 25 seconds, taking over homepage
RECTANGLE RECTANGLE RECTANGLE AVAILABILITY 1 ad slot per month
FORMAT JPEG, GIF, PNG
ONLINE AD SCHEDULE
Month Insertion / Artwork
January 2021 December 15, 2020 May 2021 April 15, 2021 September 2021 August 16, 2021
February 2021 January 15, 2021 June 2021 May 14, 2021 October 2021 September 15, 2021
March 2021 February 15, 2021 July 2021 June 15, 2021 November 2021 October 15, 2021
April 2021 March 15, 2021 August 2021 July 15, 2021 December 2021 November 15, 2021
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EMAIL ADVERTISING
The Pellet Mill Press E-Newsletter
1
LEADERBOARD- TOP LEADERBOARD-TOP (1)
$495/issue
DIMENSIONS 728 x 90 pixels
FILE SIZE 40k limit
FORMAT JPEG, GIF (no animated GIFs)
2
MEDIUM RECTANGLE (2)
MEDIUM $495/issue
RECTANGLE DIMENSIONS 300x250 pixels
FILE SIZE 40k limit
FORMAT JPEG, GIF (no animated GIFs)
3
WĞůůĞƚDŝůůWƌĞƐƐ LEADERBOARD-BOTTOM (1)
Ϯϴ͕ϵϬϬ
$295/issue
DIMENSIONS 728x90 pixels
^ƵďƐĐƌŝďĞƌƐ FILE SIZE 40k limit
FORMAT JPEG, GIF (no animated GIFs)
^ĞŶƚƚŚĞ&ŝƌƐƚĂŶĚdŚŝƌĚ
dƵĞƐĚĂLJŽĨ ĂĐŚDŽŶƚŚ
MEDIUM
RECTANGLE
LEADERBOARD- BOTTOM
E-NEWSLETTER AD SCHEDULE
Bi-Week/Issue Dates | Insertion/Artwork Dates
1/5/2021 12/29/2020 3/16/2021 3/9/2021 6/1/2021 5/25/2021 8/17/2021 8/10/2021 11/2/2021 10/26/2021
1/19/2021 1/12/2021 4/6/2021 3/30/2021 6/15/2021 6/8/2021 9/7/2021 8/31/2021 11/16/2021 11/9/2021
2/2/2021 1/26/2021 4/20/2021 4/13/2021 7/6/2021 6/29/2021 9/21/2021 9/14/2021 12/7/2021 11/30/2021
2/16/2021 2/9/2021 5/4/2021 4/27/2021 7/20/2021 7/13/2021 10/5/2021 9/28/2021 12/21/2021 12/14/2021
3/2/2021 2/23/2021 5/18/2021 5/11/2021 8/3/2021 7/27/2021 10/19/2021 10/12/2021
QUESTIONS? Contact Pellet Mill Magazine at (866) 746-8385, or by email at service@bbiinternational.com
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WEBINAR SPONSOR
Biomass Magazine Webinar Series
ŝŽŵĂƐƐDĂŐĂnjŝŶĞ͘ĐŽŵ͛Ɛ
tĞďŝŶĂƌtĞďƐŝƚĞ tĞďŝŶĂƌWĂŐĞ ƚƚĞŶĚĞĞ/ŶĨŽƌŵĂƚŝŽŶ
ůů ŵĂŝůƐΘDĂƌŬĞƚŝŶŐDĂƚĞƌŝĂůƐ KŶĞŵĂŶĚDĂƚĞƌŝĂů
Gain Maximum Exposure & Contact Info
Sponsor logo is featured on:
• Website
• All emails and marketing materials
• Webinar page on BiomassMagazine.com
• OnDemand material
• Attendee Information
In this era of digital marketing, creating an integrated marketing approach is more important than ever. We
have now added webinars to our media mix and advertising opportunities you can incorporate into your
marketing efforts that make it easy to maximize your advertising impact, at the same time gain access to
hundreds of contacts focused on a niche market.
SPONSORSHIP PACKAGES AVAILABLE
Diamond Webinar Package Gold Webinar Package
(1 per webinar) (2 per webinar)
Includes: Includes:
• All registrant contact data, including emails (estimate 200-300 registrants) • Logo with URL on all webinar marketing emails (150,000+)
• Contact information will include attendee interest ranking and time on webinar • Logo with URL on website (up to 100,000 impressions each month)
• Your company will have a reserved speaking opportunity on the webinar • Logo displayed on webinar presentation
• Top placement of logo with URL on all webinar marketing emails (150,000+) • 30-second commercial during the webinar (slide size 16:9 or 16”x9”)
• Top placement of logo with URL on magazine website • Dedicated slide on webinar promoting company
• Logo displayed on webinar presentation
• Two-minute commercial at the beginning of the webinar (slide size 16:9 or 16”x9”)
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Contact Us for Upcoming Webinar Topics or Create Your Own Topic.
Contact us today for more information | service@bbiinternational.com | 866-746-8385
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DIGITAL PRESS PACKAGE
Package rate is $1,900
(a $2,400 value)
Click Rates and/or Reports Delivered for Each Medium
PRESS RELEASE
Press release sent to
61,000+ subscribers
Posting press release to
national press wire
Pellet Mill Magazine - Press Release Example
ONLINE ADVERTISING
Medium Rectangle Ad
2 on home page, 2 inside articles.
ROS with max of 10 advertisers.
SOCIAL MEDIA
ϭϰ͕ϲϬϬ ϱ͕ϭϯϯ ϯ͕ϵϵϰ Press Release Package
&ŽůůŽǁĞƌƐ &ŽůůŽǁĞƌƐ &ŽůůŽǁĞƌƐ
Posting of a Press Release to three of our
social media platforms
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(12)2022 Pellet Producer Map PREMIUM POSITIONS
See red squares on map below
ADVERTISING FORM Email this form to service@bbiinternational.com
BONUS: Receive 12 months FREE advertising on Biomass Magazine.com with the purchase of a print ad
Pellet Mill Magazine’s 2022 Pellet Producer Wall Map
identifies dedicated pellet producers in the U.S. and
Canada. All facilities are conveniently color coded (by
status) for quick reference. Listings include Facility Name;
City; State; Capacity and Feedstock(s).
Mailed to 8,000+ Biomass
Professionals and Producers
DISTRIBUTION:
4Mailed to all Biomass Magazine subscribers
4Mailed to all Pellet Mill Magazine subscribers
4Mailed to all pellet mill owners, operators & management
4International Biomass Conference & Expo (in attendee bags)
4Pellet Fuels Institute Conference
4USIPA Exporting Pellets Conference
Actual Printed Size of Map is:
43” w x 33.25” h
AD SIZES Choose which size ad you wish to purchase.
REVOLUTIONIZE YOUR PLANT ENERGY EFFICIENCY
FEED AND BIOFUEL
E FFIC
FFICE NT F E E D
PE LLETING
P
PR
PRODUCTION
H OW CA N WE H E LP F E E D YO U R B U S I N ES S?
See How We Are Revolutionizing Plant Efficiency
www.processbarron.com (888) 663-2028
ANDRITZ FEED & BIOFUEL A/S
Europe, Asia, and South America: andritz-fb@andritz.com
USA and Canada: andritz-fb.us@andritz.com ⁄ andritz.com/ft
1. ONE BOX AD Size: 3.25” x 3.25” 2. TWO BOX AD Size: 6.675” x 3.25” 3. THREE BOX AD Size: 10.125” x 3.25”
c $1,995 (grey squares) Box 1 Price $______________ Box 1 Price $______________
Box 2 Price + $______________ Box 2 Price + $______________
c $2,500 (premium spot - red squares)
Total Two Box Ad Price $______________ Box 3 Price + $______________
Total Three Box Ad Price $______________
DEADLINES BILLING CONTACT INFORMATION c Mr. c Mrs. c Ms. c Dr.
Insertion/Artwork Deadline:
Invoice Invoice me
Oct. 27, 2021
c
COMPANY
Credit Card c Visa c Mastercard
Mailed with the 2022 Quarter 1 issue of c Amex c Discover
Pellet Mill Magazine. CONTACT PERSON
CC# ______________________________________________
Submit artwork to:
artwork@bbiinternational.com Exp. Date __________________________________________ ADDRESS
Name on card ____________________________________
SPECS CITY STATE
Advertising Submission Format
Electronic Files: High Resolution PDF with ZIP/POSTAL CODE COUNTRY
fonts and images embedded
Advertisement Colors TELEPHONE NUMBER FAX NUMBER
CMYK format only. No spot colors. All spot
colors MUST be converted to CMYK match.
EMAIL
SIGNATURE
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ADDITIONAL MARKETING OPPORTUNITIES
BIOMASS MAGAZINE
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