Bicycling - 2019 MEDIA KIT - THE WORLD'S LEADING CYCLING MEDIA BRAND - Bicycling Magazine Media Kit
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Bicycling
THE WORLD’S LEADING CYCLING MEDIA BRAND
2019 MEDIA KIT
Bicycling IS THE WORLD’S LEADING CYCLING
MEDIA BRAND WITH AN UNFILTERED, AUTHENTIC VOICE,
PROVIDING RIDERS WITH STORIES, ADVICE AND REVIEWS
THAT CYCLISTS CAN’T FIND ELSEWHERE.
BICYCLING immerses millions of passionate As cyclists’ go-to source for recommendations
cyclists in the thrill of remarkable stories on bikes, gear, rides, destinations and training,
from across our sport’s diverse culture. We BICYCLING has established unmatched
empower readers to improve their lives—and credibility as the authority. At the foundation
the lives of everyone around them—through of it all is Bicycling’s industry-leading testing
sharing the unmatched joy of riding a bike. program that informs real-time bike and gear
reviews that drive consumer purchase.
WITH ITS HARMONIOUS BLEND OF PASSION
AND EXPERTISE, BICYCLING GUARANTEES
MILLIONS OF CYCLISTS THE RIDE OF THEIR LIVES
Bicycling
THE WORLD
OF CYCLING
36.2M
PARTICIPANTS #1
LIFESTYLE SPORT
4.9M
FREQUENT CYCLISTS
12.7M
PARTICIPANTS WITH HHI $100K+
Bicycling
WORLD’S LEADING
CYCLING MEDIA BRAND
AT A GLANCE
1,241,000 MAGAZINE READERS
1,600,000
DIGITAL UNIQUES
6,200,000+ PAGE VIEWS
1,O00,000+
SOCIAL MEDIA COMMUNITY
Source: GfK MRI Spring 2018; Jan-Sep 2018 Google Analytics;
10/1/2018 Social Comp Report
Bicycling
2019 EDITORIAL
CALENDAR
Issue 1 Issue 4 / Special Issue
JANUARY JUNE/JULY
The Ultimate Guide To Every Ride The 10 All-Time Greatest
The best bike, skills, training, nutrition, Bicycles Ever
company, attitude, and tech to crush every ride And where to ride them, how to ride them,
every cyclist will ever take on in a lifetime— who to ride them with, what to eat to power
from the meander to the ice-cream shop to them, who made them and what to wear
the round-the-world trip. when you ride one.
Issue 5
Issue 2 / Special Issue AUGUST/SEPTEMBER
FEBRUARY/MARCH 101 Best Things About Bikes,
The 2019 Buyer’s Guide Cycling, Cyclists & You
Our annual best-selling issue with a preview A celebration and explanation of the best
of the best bikes and gear launching in 2019, of everything bike.
featuring our editor’s top picks and BI Tested Featuring: Tour de France exclusive, 50
award winners. most Cycling-Friendly Companies and Best
Foods for Cyclists.
Issue 3
APRIL/MAY Issue 6
Get Someone Riding OCTOBER/NOVEMBER
An editorial challenge—and guide—to
The Active-ist Awards
encourage every reader to get one new
The debut of our new editorial program
rider on a bike to help make them stronger,
honoring the people who use sweat
smarter, healthier, happier, and part of
to make the world a better place.
a vibrant social network of fast friends.
Plus: Hottest Gear of 2020.
Plus: Best Travel Gear and Juliet Elliott’s
secrets to racing every discipline of cycling--
from enduro to track to fixie racing.
* Editorial lineups subject to change
Bicycling
READER PROFILE:
PRINT
BEST2 NEW BIKES & GEAR!
TO BE A TRUE CHAMPION OF THIS RACE, YOU CAN’T JUST WIN.
“THE FIRST
YOU MUST WIN BEAUTIFULLY P. 42 BIKE I LOVED”
P. 24 Best
New
Helmet
p. 75
019 PREVIEW
10 Hot YOUR FITNESS
Bikes VS E-BIKES—THE How to
p. 63 SURPRISE WINNER Achieve
F
BELL LAP, G-III ITO HOT
SPRINGS PROFESSIONAL
KEIRIN RACE, ITO, JAPAN,
DECEMBER 9, 2017
WHEN THE The 11
Truths of
WHY NASCAR
STAR JIMMIE
Perfect
DOCTOR Cycling JOHNSON Tire
p. 35 LOVES BIKES Pressure
ASKED HER I LOST 280
POUNDS RIDING
p.20
WHY SHE MY BIKE p. 48
NEEDED
TO MAKE A
COMEBACK,
SHE SAID,
“BECAUSE They’re fast.
They’re cool.
They’re winning
much more
J U LY 2 0 1 8 | B I C Y C L I N G . C O M THE EFFING than bike races.
p. 30
BIKE OWES ME AUGUS T 201 8 | BIC YCL ING.COM
SEPTEMBER / OCTOBER 2018 | BICYCLING.COM
EDITORS’ CHOICE
H O T N E W B I K E S p. 67
SOMETHING.”
PLUS
CYCLING’S COOLEST R EBEL p. 18
MOUNTAIN BIKES P. 51 BEST TDF PHOTOS E V ER p. 10 THE TRIUMPH OF ALISON TETRICK
TOTAL AUDIENCE 1.24 MILLION
Men 81%
Women 19%
Age 25-54 59%
Age 35-44 25%
Age 35-54 52%
Age 45-54 27%
Median Age 50.0
Married 68%
Any College+ 75%
Grad College+ 48%
Employed 75%
Professional/Managerial 36%
HHI $75,000+ 56%
HHI $100,000+ 45%
Median HHI $88,919
Source: GfK MRI Spring 2018
Bicycling
READER PROFILE: DIGITAL UNIQUES 1,660,000 (PER MONTH) Men 61% Women 39% Median Age 42.5% Age 18-34 31% Age 18-49 61% Age 25-54 59% Median HHI 102,350 HHI $75,000+ 74% HHI $100,000+ 58% Employed 74% Professional/Managerial 29% Any College 67% Graduated College+ 34% Now Married 47% Source: Jan-Sep 2018 Google Analytics; Jan-Sep 2018 comScore Multi-Platform; 2018 comScore Multi-Platform //GfK MRI Media Fusion (07-18/S18) Bicycling
AUDIENCE
PRINT DIGITAL
1.24M 1,660,018DIGITAL UNIQUES
READERS
$88,919
MEDIAN HHI
6.2M 1M
PAGE VIEWS SOCIAL FOLLOWERS
50 42.5 61/39
MEDIAN AGE
MEDIAN AGE M/F
81/19
M/F 2% 16%
DUPLICATION RATE OF USERS VISITED THE
SITE 3+ TIMES/MONTH
Source: GfK MRI Spring 2018; Jan-Sep 2018 Google Analytics;
2018 comScore Multi-Platform //GfK MRI Media Fusion (07-18/S18)
Bicycling
CIRCULATION
EXCELLENCE
FREQUENCY: 6X
SINGLE COPY PRICE: $6.99 338,461
CIRCULATION
CIRCULATION VITALITY
97% CONSUMER DRIVEN
3% NEWSSTAND
300,000
RATE BASE
Source: 6/30/18 AAM Statement, GfK MRI Spring 2018 3.76 READERS
PER COPY
Bicycling
2019 OPEN RATES ADVERTISING RATES RUN OF BOOK Full Page $63,830 2/3 Page $49,790 1/2 Page $39,575 1/3 Page $29,365 COVERS Second $73,405 Third $73,405 Fourth $81,705 All rates are gross. Bicycling
2019 PRODUCTION
REQUIREMENTS
PRINT PRODUCTION SPECS
MAGAZINE TRIM SIZE IS: 8.875” x 10.875”
AD SIZE BLEED TRIM SIZE LIVE/NON-BLEED
Full Page 9 ¹/₈” x 11 ¹/₈” 8 7/₈” x 10 7/₈” 8 3/₈” x 10 3/₈”
Spread 18” x 11 ¹/₈” 17 3/₄” x 10 7/₈” 17 1/₄” x 10 3/₈”
1/2 Page Horizontal 9 ¹/₈” x 5 1/₂” 8 7/₈” x 5 1/₄” 8 3/₈” x 4 3/₄”
1/2 Page Horizontal Spread 18” x 5 1/₂” 17 3/₄” x 5 1/₄” 17 1/₄” x 4 3/₄”
2/3 Vertical 6” x 11 ¹/₈” 5 3/₄” x 10 7/₈” 5 1/₄” x 10 3/₈”
1/3 Vertical 3 ¹/₈” x 11 ¹/₈” 2 7/₈” x 10 7/₈” 2 3/₈” x 10 3/₈”
1/3 Horizontal 9 ¹/₈” x 3 3/₄” 8 7/₈” x 3 1/₂” 8 3/₈” x 3”
1/3 Square 6” x 5 1/₂” 5 3/₄” x 5 1/₄” 5 1/₄” x 4 3/₄”
MATERIAL REQUIREMENTS
Electronic advertising file delivery available at:
www.adshuttle.com/hearst GENERAL FILE PRODUCTION COSTS
Please do not send back-up file on disk after posting to REQUIREMENTS The 15% commission will be forfeited if we
Ad Shuttle. E-mailing files or uploading to FTP site is not produce your ad or re-create your digital file
File to contain only 1 page or 1 spread. The page size
acceptable. to meet press compliance.
must be consistent from page to page. Pages must be
created to include bleed when required. All trapping
should be done prior to creating the file. Include
PROOF INFO quality control patch (color bars) outside bleed PRODUCTION SPECS/
Bicycling utilizes Virtual Proofing technology. dimension. All marks (trim, bleed, center) should be
Hard copy guidance is no longer required. included in all colors. DUE DATES
Any questions regarding ad specs and material
due dates, contact:
DIGITAL FILE FORMATS DIGITAL EDITIONS Javier Aguilar
QG Ad Services
Accepted File Formats: PDF/X-1a:2001 version 1.3 National print advertisers are automatically opted in
faguilarflor@qg.com
to all digital editions. Should an advertiser wish to opt
414. 967.8214
Scanned images must be high resolution out, it should be noted on their Insertion Order. No new
(300dpi), CMYK (no spot colors, RGB, LAB materials are required for digital editions. For all
or ICC color profiles). standard units, we will utilize the original supplied
files Straight From Print.
Bicycling2019 PRODUCTION SCHEDULE PRODUCTION SCHEDULE ISSUE AD CLOSE MATERIALS DUE ON-SALE JANUARY 10/16/18 10/26/18 12/04/18 FEB/MARCH 12/18/18 12/28/18 2/05/19 APRIL/MAY 2/12/19 2/22/19 4/02/19 JUNE/JULY 4/16/19 4/26/19 6/04/19 AUGUST/SEP 6/18/19 6/28/19 8/06/19 OCT/NOV 8/13/19 8/23/19 10/01/19 DEC ‘19/JAN ‘20 10/15/19 10/25/19 12/03/19 Bicycling
SIGNATURE EVENT
Bicycling
FALL CLASSIC
OCTOBER 2019 | LEHIGH VALLEY, PA
More than 1,500 cyclists will pedal alongside Bicycling
editors on scenic routes of 10, 25, 50 and 90 miles
traversing our favorite eastern Pennsylvania country
roads in the Bicycling Fall Classic.
Riders of all ability levels will enjoy the pro treatment with
attentive on-course mechanical, medical, and nutritional
support; prizes for the fastest climbers; and a post-ride
party with lunch, free beer, live music and free massage.
BicyclingSIGNATURE EVENT TOUR OF THE BATTENKILL PRESENTED BY Bicycling MAY 11, 2019 | UPSTATE NEW YORK Dirt roads. A covered bridge. 5,000 feet of elevation The 15th Annual “Queen of the Classics” is returning gain. Get ready to challenge yourself like never before to upstate New York with a choice of challenges at one of America’s largest single-day road races: including the legendary 75-mile Gran Fondo, a 42-mile The Tour of the Battenkill. Medio Fondo, and a new 26 Mile Piccolo Fondo. Bicycling
ADVERTISING CONTACTS Contact us to learn why so many leading brands trust Bicycling to deliver influential, hard-to-reach consumers who live at full speed. PUBLISHER MARKETPLACE/RACE Paul Collins Jackie Coker 212.767.6660 801.668.6038 Paul.Collins@hearst.com JCokerMedia@gmail.com NATIONAL CYCLING EAST COAST DIRECTOR ADVERTISING DIRECTOR Alex Jarman Ian Sinclair 858.692.9794 203.376.4470 Alex.Jarman@rodale.com Ian.Sinclair@hearst.com WEST COAST MIDWEST SALES ASSISTANT ADVERTISING DIRECTOR Erica Miller Autumn Jenks 310.664.2873 312.696.4104 Erica.Miller@hearst.com Autumn.Jenks@hearst.com EAST COAST MIDWEST SALES ASSISTANT INTEGRATED SALES DIRECTOR Caroline Hall Emily McCoy 212-767-6627 312.964.4972 Carloline.Hall@hearst.com Emily.McCoy@hearst.com Bicycling
2019 TERMS &
CONDITIONS
1. These terms and conditions apply to all advertising insertion 8. Orders specifying positions other than those known as designated
orders placed by advertiser with Hearst Communications, Inc. positions are accepted only on a request basis, subject to the right of
(“Publisher”) during 2018. Publisher will not be bound by any Publisher to determine actual positions.
condition appearing on order blanks or copy instructions submitted
by or on behalf of the advertiser when such condition conflicts with 9. Advertisements in other than standard sizes are subject to
any provision contained in Publisher’s rate card or with its policies, Publisher’s approval.
regardless of whether or not set forth in the rate card. All references
herein to Advertiser include Advertiser’s agency, if there is one, 10. Publisher is a member of the Alliance for Audited Media (AAM).
and Advertiser and its agency shall be jointly and severally liable Publisher reports its total circulation on an issue-by-issue basis which
for Advertiser’s obligations hereunder. is audited by AAM. Publisher does not guarantee circulation to regional
advertisers, and regional circulations reported to AAM are used only as
2. Publisher reserves the right to decline or reject any advertisement a basis for determining rates. Publisher is entitled to a 5% shortfall on
for any reason at any time without liability even though previously estimates for ads placed on a regional basis.
acknowledged or accepted. If an advertisement is accepted
for publication, the advertiser agrees that it will not make any 11. Rates, conditions, and space units are subject to change without
promotional references to Hearst Magazines without the prior notice. Any discounts are applicable during the period in which they are
written permission of the Publisher. earned. Any and all rebates from earned discount adjustments must
be taken by the advertiser within six (6) months following the period in
3. Short Rates. Advertisers will be short-rated if the space upon which such rebates were earned, or they will be deemed expired.
which billings have been based is not used within the 12-month
contract period. 12. Schedule of months of insertion and size of space must accompany
all orders and are binding upon advertiser upon receipt unless
4. Agency commission: 15% to recognized agencies. Bills are terminated in writing prior to the applicable closing date(s). So-called
rendered on publication date. Payment in U.S. currency required. “space reservations” are not considered by Publisher as orders or
Net due 30 days from invoice date. Interest will be charged at binding upon it in any way.
rate of 1.5% per month or, if less, the maximum lawful interest
rate, on past-due invoices. New advertisers must either remit 13. Reproduction quality is at the advertiser’s risk if Publisher’s
payment with order or furnish satisfactory credit references, specifications are not met or if material is received after closing date
subject to Publisher’s discretion. even if on extension. All queries concerning printed reproduction must
be submitted to Publisher within 45 days of issue date.
5. The advertiser agrees to pay the amount of invoices rendered
by Publisher within the time specified on the invoice. 14. Advertising film will be destroyed, if not ordered returned,
12 months after last use without liability.
6. Orders 30 days beyond current closing date will be accepted
only at rates prevailing, and only on a space-available basis (and 15. No rebate will be allowed for insertion of wrong key numbers.
subject to the other terms and conditions herein). Orders containing
incorrect rates may be accepted and if accepted, charged at regular 16. The advertiser agrees that in the event Publisher commits any act,
rates. Such errors will be regarded as only clerical. error, or omission in the acceptance, publication, and/or distribution
of their advertisement for which Publisher may be held legally
7. All agencies or direct advertisers must supply Publisher responsible, Publisher’s liability will in no event exceed the cost of
with a legal street address and not just a post office box. the space ordered and further agree that Publisher will not under any
circumstance be responsible for consequential damages, including
lost income and/or profits.
Bicycling2019 TERMS &
CONDITIONS, CONT
17. The advertiser represents that it not only has the right to 23. Cancellations must be in writing. Cancellations for orders are
authorize the publication of any advertisement it has submitted not binding on Publisher unless in writing and received at least 45
to Publisher, but that it is fully authorized and licensed to use (i) days prior to the advertising closing date for inside or outside cover
the names and/or the portraits or pictures of persons, living or pages and for all inside pages, prior to the advertising closing date.
dead, or of things; (ii) any trademarks, service marks, copyrighted, Thereafter, orders may not be cancelled or changed by the advertiser
proprietary, or otherwise private material; and (iii) any testimonials without the acknowledgement and acceptance of Publisher. If
contained in any advertisement submitted by or on behalf of the orders are not timely cancelled, the advertiser agrees that it will be
advertiser and published by Publisher, and that such advertisement responsible for the cost of such cancelled advertisements.
is neither libelous, an invasion of privacy, violative of any third party’s
rights, or otherwise unlawful. As part of the consideration and to 24. A copy of any proposed insert must be submitted to Publisher
induce Publisher to publish such advertisement, the advertiser prior to printing of the insert. In no event shall Publisher be
agrees to indemnify and save harmless Publisher against all loss, responsible for any errors or omissions in, or the production quality
liability, damage, and expense of whatsoever nature (“Losses”) of any furnished insert.
arising out of copying, printing, or publishing of such advertisement
(“Claims”). 25. The advertiser agrees to reimburse Publisher for all fees and
expenses, including its attorney’s fees, incurred by Hearst in collecting
18. In the event that any advertising campaign for advertiser or attempting to collect charges owed for advertising placed pursuant
includes sweepstakes, contests, email distribution and/or other to this Agreement.
promotional elements which are managed either by the advertiser
or by the Publisher on behalf of the advertiser, the advertiser also 26. A copy of any proposed insert must be submitted to Publisher prior
agrees to indemnify and save harmless Publisher against any and to printing of the insert. In no event shall Publisher be responsible for
all Losses arising out of the publication, use or distribution of any any errors or omissions in, or the production quality of any furnished
materials, products (including prizes) or services related to all such insert.
promotional elements provided by the advertiser including, without
limitation, those arising from any Claims. 27. The advertiser agrees to reimburse Publisher for all fees and
expenses, including its attorney’s fees, incurred by Hearst in collecting
19. The advertiser agrees to and does indemnify and save harmless or attempting to collect charges owed for advertising placed pursuant
Publisher from all loss, damage, and liability growing out of the failure to this Agreement.
of any sweepstakes or contest inserted by them for publication
to be in compliance and conformity with any and all laws, orders, 28. A copy of any proposed insert must be submitted to Publisher
ordinances, and statutes of the United States, or any of the states or prior to printing of the insert. In no event shall Publisher be responsible
subdivisions thereof. for any errors or omissions in, or the production quality of any
furnished insert.
20. All orders accepted are subject to acts of God, fires, strikes,
accidents, or other occurrences beyond Publisher’s control (whether 29. The advertiser agrees to reimburse Publisher for all fees and
like or unlike any of those enumerated herein) that prevent Publisher expenses, including its attorney’s fees, incurred by Hearst in collecting
from partially or completely producing, publishing or distributing or attempting to collect charges owed for advertising placed pursuant
Hearst Magazines. to this Agreement.
21. All advertisements must be clearly identified by the trademark or 30. All issues related to advertising will be governed by the laws of
signature of the advertiser. the State of New York applicable to contracts to be performed entirely
therein. Any action brought by advertiser against Publisher relating
22. Words such as “advertisement” will be placed with copy that, to advertising must be brought in the state or federal courts in New
in Publisher’s opinion, resembles editorial matter. York, New York and the parties hereby consent to the jurisdiction
of such courts.
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