THE WORLD'S LEADING CYCLING MEDIA BRAND - 2021 MEDIA KIT
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THE WORLD’S LEADING CYCLING MEDIA BRAND
2021 MEDIA KIT
Bicycling IS THE WORLD’S LEADING CYCLING MEDIA BRAND WITH AN UNFILTERED, AUTHENTIC VOICE, PROVIDING RIDERS WITH STORIES, ADVICE AND REVIEWS THAT CYCLISTS CAN’T FIND ELSEWHERE. BICYCLING engages with millions of cyclists premium print storytelling, our ability to create each month and shares the remarkable stories powerful, expert content paired with our mass of our diverse sport. As the #1 authority in scale perfectly positions our brand to impact cycling, Bicycling engages with more cyclists the cycling community and influence their than our competitors combined. Rooted in purchase decisions. WITH ITS HARMONIOUS BLEND OF PASSION AND EXPERTISE, BICYCLING GUARANTEES MILLIONS OF CYCLISTS THE RIDE OF THEIR LIVES. Bicycling
A MEDIA POWERHOUSE
REACHING MILLIONS OF CYCLISTS ACROSS MULTIPLE PLATFORMS
4.1 M 1.6 M
TOTAL AUDIENCE MAGAZINE READERS
5% 1.6 M
DUPLICATION RATE DIGITAL UNIQUES
914K+
SOCIAL MEDIA COMMUNITY
MRI-Simmons Spring 2020; October 2020 comScore Multi-Platform;
December 2020 Social Comp Report; 2020 comScore Multi-Platform
© MRI-Simmons (08-20/S20)
Bicycling
AN AUDIENCE
OF DEDICATED,
PASSIONATE
CYCLISTS
9/10 2/3
OF THE DESCRIBE
BICYCLING THEMSELVES AS
AUDIENCE OWN DEDICATED RACERS
2+ BIKES
2/3 89.1 MILES
OWN 3+ BIKES AVERAGE DISTANCE OUR
AUDIENCE RIDES PER WEEK
Source: 2019 Bicycling Subscriber Study
Bicycling
A BRAND THAT
MOVES CONSUMERS
TO TAKE ACTION
9/10 3/4
HAVE TAKEN ACTION AS A MADE A PURCHASE OR
RESULT OF ENGAGING WITH CONSIDERED TRYING A NEW
THE BICYCLING BRAND BRAND OR PRODUCT
2/3 4/5
PLAN TO BUY A NEW BIKE GAVE SOMEONE ADVICE OR
IN THE NEXT 2 YEARS INFORMATION ABOUT BIKES
AND CYCLING GEAR IN THE
PAST 12 MONTHS
Source: 2019 Bicycling Subscriber Study
Bicycling
PRINT AUDIENCE
P L E A S E DO N ’ T TH I N K Y OU’ RE D OI N G B LA CK PE OP LE A FA V O R B Y P ROM O TI N G Y O UR COLOR J E R S E Y S P.46 / T R A I N E R S P.32 / R E C O V E R Y D R I N K S P.67 / T I R E S P.75 / F A C E C O V E R I N G S P.42 / HEADPHONES P.30
B E S T G R A V E L B I K E S P. 8 0 P A I N - P R O O F Y O U R R I D E S P. 1 6 B L I N DN E S S OR CL A I M I N G TH A T “B I K ES D ON ’ T DI S CRI M I N ATE . ” T H E B I K E O F T H E Y E A R ! P.24 / S P O R T S B R A S P.58 / G E L S P.66 / P O W E R M E T E R S P.29 / T O O L S P.36
WHY WE
P E R F E C T H E L M E T + S U N G L A S S C O M B O S P. 7 8
////// GRACE ANDERSON
Grassroots Organizer
MUST TA
LK ABOU
T
RACE
WHEN W
E TALK
ABOUT B
IKES
P. 2 2
MY LEO
RODGERS
IS THE KIND
OF CYCLIST
PURPOSE WE ALL
NEED RIGHT
NOW
IN LIFE IS
TO BE SOME
KIND OF
INSPIRATION.
I’M
WORKING BONTRAGER
ON IT.”
STARVOS
WAVECEL HELMET,
WITH ITS
COLLAPSIBLE
CELLULAR
STRUCTURE
TOTAL AUDIENCE 1.6 MILLION
Men 68%
Women 32%
Median Age 49
Age 18-34 25%
Age 18-49 53%
Age 25-54 54%
Median HHI $87,597
HHI $75,000+ 63%
Employed 69%
Professional/Managerial 34%
Any College+ 69%
Graduated College+ 46%
Married 52%
MRI-Simmons Spring 2020
Bicycling
2021 EDITORIAL
CALENDAR
Issue 1 Issue 4
DECEMBER/JANUARY JUNE/JULY
Travel & Discover Power
After a long year, our audience is craving adventure Attacking in full force, this issue is dedicated to
and anxious to get back on the road. Bicycling power and performance—from how to generate
wants to look forward and inspire our audience power to new cross-training techniques and full
where and how to ride safely. body workouts. This issue will help cyclists get
stronger and faster.
From safety precautions for domestic travel to the
best local destinations for riders, this issue will Perfectly timed to align with the Olympics, we’ll
remind cyclists that adventure is right around the have an exclusive with Kate Courtney and go inside
corner and help any kind of cyclist get back to their how the elites are prepping for the world stage.
passion to explore.
Issue 5
Issue 2
AUGUST/SEPTEMBER
FEBRUARY/MARCH State of the Streets
Love Your Bike Bicycling is doing a deep dive on the state of our
This issue will be a love letter dedicated to our
streets and setting a call-to-action campaign
bikes— why we love them and how to treat
to make riding safer and more accessible for all
them right. We’ll cover everything from proper
kinds of cyclists.
maintenance to simple at-home repairs.
This issue will cover topics ranging from street
Plus, our second annual Fitness Awards will cover
smarts and road safety to city riding.
the best fitness, fuel and training products for
cyclists with a special package on indoor riding. Plus, this issue will include our second annual
2021 E-Bike Awards.
Issue 3
Issue 6
APRIL/MAY
Best New Bikes
OCTOBER/NOVEMBER
After thousands of sweaty, dirt-soaked miles on every Gear of the Year
bike we could get our hands on, Bicycling Test Editors Bicycling’s test team has been on a yearlong
will be curating our annual, comprehensive guide to mission to test every kind of product on the
the Best Bikes of 2021. market for cyclists. This effort culminates with
our annual Gear of the Year buyer’s guide.
This ultimate buyer’s guide will be a wall-to-wall
ensemble of the best of every type of bike at every After a year of rigorous testing in the lab and
price point. This issue will inform the largest audience on the road, this guide represents the greatest
in ride on their next bike purchase. products and most exceptional gear cyclists
should invest in—just in time for the holiday
shopping season.
* Editorial lineups subject to change
Bicycling
2021 PRODUCTION SCHEDULE MONTH CLOSE ON-SALE FEBRUARY/MARCH 12/11/20 2/21/21 APRIL/MAY 2/19/21 4/6/21 JUNE/JULY 4/16/21 6/1/21 AUGUST/SEPTEMBER 6/18/21 8/3/21 OCTOBER/NOVEMBER 8/13/21 9/28/21 DECEMBER ‘21/JANUARY ’22 10/22/21 12/7/21 Bicycling
CIRCULATION EXCELLENCE
FREQUENCY: 6X
SINGLE COPY PRICE: $9.99 292,589
CIRCULATION
CIRCULATION VITALITY
97.9% CONSUMER DRIVEN
2.1% NEWSSTAND
4.06 READERS
PER COPY
6/30/20 AAM Statement; MRI-Simmons Spring 2020
Bicycling
2021 PRINT RATES OPEN RATES RUN OF BOOK COVERS Full Page $56,980 Second $65,530 2/3 Page $44,445 Third $65,530 1/2 Page $35,330 Fourth $72,935 1/3 Page $26,215 All rates are gross. Bicycling
2021 PRODUCTION
REQUIREMENTS
PRINT PRODUCTION SPECS
MAGAZINE TRIM SIZE IS: 8.875” x 10.875”
AD SIZE BLEED TRIM SIZE LIVE/NON-BLEED
Full Page 9 ¹/₈” x 11 ¹/₈” 8 7/₈” x 10 7/₈” 8 3/₈” x 10 3/₈”
Spread 18” x 11 ¹/₈” 17 3/₄” x 10 7/₈” 17 1/₄” x 10 3/₈”
1/2 Page Horizontal 9 ¹/₈” x 5 1/₂” 8 7/₈” x 5 1/₄” 8 3/₈” x 4 3/₄”
1/2 Page Horizontal Spread 18” x 5 1/₂” 17 3/₄” x 5 1/₄” 17 1/₄” x 4 3/₄”
2/3 Vertical 6” x 11 ¹/₈” 5 3/₄” x 10 7/₈” 5 1/₄” x 10 3/₈”
1/3 Vertical 3 ¹/₈” x 11 ¹/₈” 2 7/₈” x 10 7/₈” 2 3/₈” x 10 3/₈”
1/3 Horizontal 9 ¹/₈” x 3 3/₄” 8 7/₈” x 3 1/₂” 8 3/₈” x 3”
1/3 Square 6” x 5 1/₂” 5 3/₄” x 5 1/₄” 5 1/₄” x 4 3/₄”
MATERIAL REQUIREMENTS
Electronic advertising file delivery available at:
www.adshuttle.com/hearst GENERAL FILE PRODUCTION COSTS
Please do not send back-up file on disk after posting to REQUIREMENTS The 15% commission will be forfeited if we
Ad Shuttle. E-mailing files or uploading to FTP site is not produce your ad or re-create your digital file
File to contain only 1 page or 1 spread. The page size
acceptable. to meet press compliance.
must be consistent from page to page. Pages must be
created to include bleed when required. All trapping
should be done prior to creating the file. Include
PROOF INFO quality control patch (color bars) outside bleed PRODUCTION SPECS/
dimension. All marks (trim, bleed, center) should be
Bicycling utilizes Virtual Proofing technology.
Hard copy guidance is no longer required. included in all colors. DUE DATES
Any questions regarding ad specs and material
due dates, contact:
DIGITAL FILE FORMATS DIGITAL EDITIONS Tania Lara
QG Ad Services
Accepted File Formats: PDF/X-1a:2001 version 1.3 National print advertisers are automatically opted in
tglarayanez@quad.com
to all digital editions. Should an advertiser wish to opt
414. 622.2834
Scanned images must be high resolution out, it should be noted on their Insertion Order. No new
(300dpi), CMYK (no spot colors, RGB, LAB materials are required for digital editions. For all
or ICC color profiles). standard units, we will utilize the original supplied
files Straight From Print.
Bicycling2021 MARKETPLACE
REQUIREMENTS
MARKETPLACE DIMENSIONS
AD SIZE DIMENSIONS
1/2 Page Horizontal 8 3/₈” x 4 7/₈”
1/3 Page Vertical 2 5/₈” x 10”
1/3 Page Square 5 1/₂” x 4 7/₈”
1/6 Page Vertical 2 5/₈” x 4 7/₈”
1/6 Page Horizontal 5 1/₂” x 2 5/₁₆”
1/12 Page Square 2 5/₈” x 2 5/₁₆”
1 Inch Square 2 5/₈” x 1”
MATERIAL REQUIREMENTS
MATERIALS DIGITAL CONTACT INFO
MAGAZINE PRINTED BY WEB OFFSET Hi-res PDF-X1a version 1.3 files Any questions regarding ad specs and material
BINDING: PERFECT due dates, contact:
LINE SCREEN: 150 Tania Lara
INK DENSITY: 300 PPI ADDITIONAL INFO QG Ad Services
tglarayanez@quad.com
All advertising materials should conform to 414. 622.2834
SWOP standards.
FILE SUBMISSION All specified colors will be matched as closely as
Electronic advertising file delivery available at possible with 4-color process ink as set up in file.
www.adshuttle.com/hearst. In AD SIZE If advertiser specifically requests use of a PMS
dropdown, select MARKETPLACE ADS, then ink, additional charges will be added.
choose the appropriate Marketplace ad size. Art files will be archived for one year
BicyclingDIGITAL AUDIENCE
LARGEST
SITE
AMONG
COMPETITIVE
SET
UNIQUES 1,629,973 TOTAL UNIQUE VIEWS (000)
1,630
Men 73%
Women 27%
Median Age 48
Persons: 18-34 20%
Persons: 18-49 53% 864
743
Persons: 25-54 53%
Median HHI $106,255
HHI $75,000+ 76% 131 130
43
Employed 57%
Professional/Managerial 33%
Bicycling.com
Cyclingnews.com
Bikeradar.com
MTBR.com
Pinkbike.com
Velonews.com
Any College+ 77%
College Grad+ 50%
Married 59%
October 2020 comScore Multi-Platform; 2020 comScore Multi-Platform
© MRI-Simmons (08-20/S20) Source: October 2020 comScore Multi-Platform
BicyclingTHE POWER OF ORDER VALUE BICYCLING.COM +230% A NEW STOREFRONT IN THE INDUSTRY YOY Our authoritative buyer’s guides, editorial reviews and engaging content have transformed Bicycling into a new kind of storefront where millions of cyclists come to shop for the latest bikes, gear, and products. 183,688 $12,198,530 ITEMS SOLD IN 2020 ORDER VALUE IN 2020 Source: 2020 Internal eCommerce Sales, growth vs. 2019 Bicycling
BICYCLING TEST ZONE REIMAGINING WHAT A TEST FACILITY CAN BE • Located in Easton, PA • State of the Art Biking Gear Testing Facility • Hub for 150 Test Riders • Ability to Host Brand Activations • Enhance Key Product Launches • Brand Sweat Session with Bicycling Test Riders and Editors Bicycling
TOUR OF SOMERVILLE
CYCLING SERIES
MEMORIAL DAY WEEK 2021
Bicycling will partner with the Nation’s Oldest Bike Race, Tour of
Somerville, for a week-long celebration of cycling. Tour of Somerville
attracts world class cyclists including Olympic champions, World
Champions, Tour de France winners and Hall of Fame champions.
• Tour of Somerville Memorial Day Attendance: 30,000+
- 1,000 professional cyclists
- 1,000 recreational participants
• Recreational Bike Tour of Somerset County: 25, 50, 75, 100-mile courses
• Pro Men & Pro Women Racing Events in New Jersey & Easton, PA
BicyclingADVERTISING
CONTACTS
Contact us to learn why so many
leading brands trust Bicycling
to deliver influential, hard-to-reach
consumers who live at full speed.
PUBLISHER MIDWEST SALES DIRECTOR
Paul Collins Stacey Lakind
212.767.6660 310.664.2909
paul.collins@hearst.com stacey.lakind@hearst.com
WEST COAST GROUP SALES DIRECTOR, AUTO
CYCLING DIRECTOR Anne Rethmeyer
Gordon Selkirk 310.664.2921
949.444.1086 anne.rethmeyer@hearst.com
gordon.selkirk@hearst.com
EAST COAST AUTO DIRECTOR
EAST COAST Kyle Taylor
CYCLING DIRECTOR 212.649.3012
Matt Jacobs kyle.taylor@hearst.com
610.737.6134
matt.jacobs@hearst.com DETROIT AUTOMOTIVE DIRECTOR
Sam Shanahan
MARKETPLACE/ 248.614.6130
ADVENTURES sam.shanahan@hearst.com
Jackie Coker
801.668.6038 EASTERN SALES DIRECTOR
JCokerMedia@gmail.com Ian Sinclair
203.376.4470
WESTERN SALES DIRECTOR ian.sinclair@hearst.com
Patti Lange
310.664.2871
patti.lange@hearst.com
Bicycling2021 TERMS &
CONDITIONS
1. These terms and conditions apply to all advertising insertion 8. Orders specifying positions other than those known as designated
orders placed by advertiser with Hearst Magazine Media, Inc. positions are accepted only on a request basis, subject to the right of
(“Publisher”) during 2021. Publisher will not be bound by any Publisher to determine actual positions.
condition appearing on order blanks or copy instructions submitted
9. Advertisements in other than standard sizes are subject to
by or on behalf of the advertiser when such condition conflicts with
Publisher’s approval.
any provision contained in Publisher’s rate card or with its policies,
regardless of whether or not set forth in the rate card. All references 10. Publisher is a member of the Alliance for Audited Media (AAM).
herein to Advertiser include Advertiser’s agency, if there is one, and Publisher reports its total circulation on an issue-by-issue basis which
Advertiser and its agency shall be jointly and severally liable for is audited by AAM. Publisher does not guarantee circulation to regional
Advertiser’s obligations hereunder. advertisers, and regional circulations reported to AAM are used only as
a basis for determining rates. Publisher is entitled to a 5% shortfall on
2. Publisher reserves the right to decline or reject any advertisement
estimates for ads placed on a regional basis.
for any reason at any time without liability even though previously
acknowledged or accepted. If an advertisement is accepted 11. Rates, conditions, and space units are subject to change without
for publication, the advertiser agrees that it will not make any notice. Any discounts are applicable during the period in which they are
promotional references to Hearst Magazines without the prior earned. Any and all rebates from earned discount adjustments must
written permission of the Publisher. be taken by the advertiser within six (6) months following the period in
which such rebates were earned or they will be deemed expired.
3. Short Rates. Advertisers will be short-rated if the space upon
which billings have been based is not used within the 12-month 12. Schedule of months of insertion and size of space must
contract period. accompany all orders and are binding upon advertiser upon receipt
unless terminated in writing prior to the applicable closing date(s). So-
4. Agency commission: 15% to recognized agencies. Bills are
called “space reservations” are not considered by Publisher as orders
rendered on publication date. Payment in U.S. currency required.
or binding upon it in any way
Net due 30 days from invoice date. Interest will be charged at rate
of 1.5% per month or, if less, the maximum lawful interest rate, on 13. Reproduction quality is at the advertiser’s risk if Publisher’s
past-due invoices. New advertisers must either remit payment with specifications are not met or if material is received after closing date
order or furnish satisfactory credit references, subject to Publisher’s even if on extension. All queries concerning printed reproduction must
discretion. be submitted to Publisher within 45 days of issue date.
5. The Advertiser agrees to pay the amount of invoices rendered by 14. Advertising film will be destroyed, if not ordered returned, 12
Publisher within the time specified on the invoice. months after last use without liability.
6. Orders 30 days beyond current closing date will be accepted 15. No rebate will be allowed for insertion of wrong key numbers.
only at rates prevailing, and only on a space-available basis (and
subject to the other terms and conditions herein). Orders containing 16. The Advertiser agrees that in the event Publisher commits any act,
incorrect rates may be accepted and if accepted, charged at regular error, or omission in the acceptance, publication, and/or distribution
rates. Such errors will be regarded as only clerical. of their advertisement for which Publisher may be held legally
responsible, Publisher’s liability will in no event exceed the cost of
7. All agencies or direct Advertisers must supply Publisher with a the space ordered and further agree that Publisher will not under any
legal street address and not just a post office box. . circumstance be responsible for consequential damages, including lost
income and/or profits.
Bicycling2021 TERMS &
CONDITIONS, CONT.
17. The Advertiser represents that it not only has the right to authorize 22. Words such as “advertisement” will be placed with copy that, in
the publication of any advertisement it has submitted to Publisher, Publisher’s opinion, resembles editorial matter
but that it is fully authorized and licensed to use (i) the names and/ 23. Cancellations must be in writing. Cancellations for orders are
or the portraits or pictures of persons, living or dead, or of things; not binding on Publisher unless in writing and received at least 45
(ii) any trademarks, service marks, copyrighted, proprietary, or days prior to the advertising closing date for inside or outside cover
otherwise private material; and (iii) any testimonials contained in pages and for all inside pages, prior to the advertising closing date.
any advertisement submitted by or on behalf of the advertiser and Thereafter, orders may not be cancelled or changed by the advertiser
published by Publisher, and that such advertisement is neither libelous, without the acknowledgement and acceptance of Publisher. If
an invasion of privacy, violative of any third party’s rights, or otherwise orders are not timely cancelled, the advertiser agrees that it will be
unlawful. As part of the consideration and to induce Publisher to responsible for the cost of such cancelled advertisements. .
publish such advertisement, the advertiser agrees to indemnify and
24. A copy of any proposed insert must be submitted to Publisher prior
save harmless Publisher against all loss, liability, damage, and expense
to printing of the insert. In no event shall Publisher be responsible for any
of whatsoever nature (“Losses”) arising out of copying, printing, or
errors or omissions in, or the production quality of any furnished insert.
publishing of such advertisement (“Claims”).
25. The Advertiser agrees to reimburse Publisher for all fees and
18. In the event that any advertising campaign for advertiser
expenses, including its attorney’s fees, incurred by Hearst in collecting
includes sweepstakes, contests, email distribution and/or other
or attempting to collect charges owed for advertising placed pursuant
promotional elements which are managed either by the advertiser
to this Agreement.
or by the Publisher on behalf of the advertiser, the advertiser also
agrees to indemnify and save harmless Publisher against any and 26. The parties agree that the details contained on orders will be
all Losses arising out of the publication, use or distribution of any treated as confidential or proprietary information and shall not be
materials, products (including prizes) or services related to all such disclosed to third parties..
promotional elements provided by the Advertiser including, without
limitation, those arising from any Claims. 27. Should Hearst Publisher acquire any new magazines beyond the
current list of publications, the Advertiser will not be entitled to any
19. The Advertiser agrees to and does indemnify and save harmless discount with respect to such newly acquired titles during the term of
Publisher from all loss, damage, and liability growing out of the failure this Agreement.
of any sweepstakes or contest inserted by them for publication
to be in compliance and conformity with any and all laws, orders, 28. Claims for circulation base shortfalls must be made within 6
ordinances, and statutes of the United States, or any of the states or months after publication of final AAM statements (the white sheets).
subdivisions thereof.
29. The Advertiser is responsible for any and all rate base increases
20. All orders accepted are subject to acts of God, fires, strikes, that occur throughout the contract period. Rate base adjustments are
accidents, or other occurrences beyond Publisher’s control (whether NON-NEGOTIABLE.
like or unlike any of those enumerated herein) that prevent Publisher
30. All issues related to advertising will be governed by the laws of the
from partially or completely producing, publishing or distributing
State of New York applicable to contracts to be performed entirely therein.
Hearst Magazines.
Any action brought by Advertiser against Publisher relating to advertising
21. All Advertisements must be clearly identified by the trademark or must be brought in the state or federal courts in New York, New York and
signature of the advertiser. the parties hereby consent to the jurisdiction of such courts.
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