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Vision Media-Documentation 2020 - New Business Verlag
Media-Documentation 2020      contents | themes | formats | prices | contact

                                                           Europe
                                                           4/ 2018
                                                           (June)
                                                                                                             vision
                                                                                                     I N T E R N AT I O N A L
                                                                                       The business magazine for broadband, IPTV, cable and satellite

                                                                                                                        ANGA COM:
                                                                                                                  III   Restructured
                                                           www.cablevision-europe.de                                    congress program

                                                                                                                                                          Europe
                                                                                                                                                         4/ 2019
                                                                                                                                                         (May/June)
                                                                                                                                                                                                                 vision
                                                                                                                                                                                                        I N T E R N AT I
                                                                                                                                                                                          The business magazine for
                                                                                                                                                                                                                              ONAL
                                                                                                                                                                                                                    broadband, IPTV, cable
                                                                                                                                                                                                                                           and satellite

                                                                                                                                                                                                                             ANGA COM:
                                                                                                                                                                                                                       III   Extended conference
                                                                                                                                                         www.cablevision-europe.de
                                                                                                                                                                                                                             programme

                                                               DELTA: High                   Teleste:                             DOCSIS 3.1
                                                           X   density return            V   Challenges of                 VIII   Networks with
                                                               path receiver                 video delivery                       MODULO HFC

                                                                                                                                                        BTV Multimedia
                                                                                                                                                  V
                                                                                                                                                                                          WISI:                          DELTA Electronics:
                                                                                                                                                        Group – a strong             VI   Innovative               X     Innovations for
                                                                                                                                                        alliance
                                                                                                                                                                                          B2B Solutions                  OPEX reduction
© Okea -
         Fotolia

                                              The business magazine for broad-
                                              band, IPTV, cable and satellite
                                              www.cablevision-europe.de
Vision Media-Documentation 2020 - New Business Verlag
Content and Target Group | Topics and dates                                                                                Europe
                                                                                                                                                           vision
                                                                                                                                                   I N T E R N AT I O N A L
                                                                                                                                     The business magazine for broadband, IPTV, cable and satellite

Cable!Vision Europe – the business magazine for broadband,            relevance for the housing industry, network operators and techni-
IPTV, cable and satellite                                             cans for household networks with a broadband or satellite con-
Cable!Vision Europe reports on technical trends in the digital        nection.
cable, broadband and satellite market, analyzes the competiti-        The latest news can be found at www.cablevision-europe.de as
on and provides an ongoing overview of developments affecting         well as in the form of a free weekly online newsletter to which
companies, programs, legal aspects and media policy. The Ger-         interested parties can subscribe.
man-language versions of the magazine are targeted at Germany,        A magazine for decision-makers in the world of digital
Austria and Switzerland.
                                                                      Cable!Vision Europe is the specialist journal covering broadband
It is published six times a year, including three times in which an   cable and satellite communications for network operators, con-
English-language supplement targeted at an international market       tent providers, components suppliers, service providers and the
is included. A further supplement entitled Smart Home/Building        housing industry. Published bi-monthly, it reaches over 5,000
tracks trends, technical developments and products which are of       decision-makers, purchasers and technicians.

 Recipient analysis                                                             Recipient structure                %          Total
                                                                                Cable network operator/            73        4.253
 With a circulation of 5,800 copies, Cable!Vision Europe is sent to decision-   satellite/broadband/urban
 makers in broadband cable and satellite communications via subscription        networks/utilities
 and through controlled circulation
                                                                                Housing companies                  12               654
  Recipients (by country)                                                       TV companies                        7               421
  German edition                                                                Consultants                         3               183

                                                                                                                                                                                                      © emily2k – Fotolia.com
  Germany 4,251                                                                 Playout centers, service            1                80
  Austria/Switzerland 1,553
                                                                                Technology/hardware and             2                92
  International edition (English)                                               software
  Eastern Europe, Scandinavia,                                                  Others (regulators/investors/       2               121
  Benelux 1,902                                                                 legal advisors)
                                                                                                                 100         5.804
Vision Media-Documentation 2020 - New Business Verlag
Content and Target Group | Topics and dates                                                                               Europe
                                                                                                                                                         vision
                                                                                                                                                 I N T E R N AT I O N A L
                                                                                                                                   The business magazine for broadband, IPTV, cable and satellite

Publication cycle:
DIN A4; 6 times p.a. (three times a year incl. english supplement; three times a year incl. topic-home reports)
Topics + Dates

  No.            Date of                 Topics                                               Closing date for    Closing date for
                 Publication                                                                  advertising         printing material

  1/2020         17.02.2020               Network technology (active/passive)                 24.01.2020          31.01.2020
                                          TV trends
                                          IPTV
                                          Special
                                          Saxony-Anhalt

  2/2020         06.04.2020               BB expansion in Switzerland and Austria             13.03.2020          19.03.2020
                                          Preview of FTTH Conference
                                          Civil engineering
                                          5G
                                          WiFi/WLAN
                                          Smart City
                                          Antenna technology
                                          Special
                                          International supplement for the
                                          FTTH Conference
                                          Smart Home/Building
Vision Media-Documentation 2020 - New Business Verlag
Europe
                                                                                                                  vision
                                                                                                          I N T E R N AT I O N A L
                                                                                            The business magazine for broadband, IPTV, cable and satellite

Themen + Termine

 No.           Date of       Topics                      Closing date      Closing date for
               Publication                               for advertising   printing material

  3/2020       19.06.2020     BB expansion in Europe     22.05.2020        05.06.2020
                              Trends and Innovations
                              DOCSIS
                              Network operations
                              Headends
                              Special
                              International Supplement

  4/2020       07.09.2020     Network operations         14.08.2020        21.08.2020
                              Content Platforms
                              Regional/Local Telcos
                              Cooperations
                              Special
                              International Supplement
                              Bavaria
Vision Media-Documentation 2020 - New Business Verlag
Europe
                                                                                                                                  vision
                                                                                                                          I N T E R N AT I O N A L
                                                                                                            The business magazine for broadband, IPTV, cable and satellite

Themen + Termine

 No.           Date of       Topics                                      Closing date      Closing date for
               Publication                                               for advertising   printing material

  5/2020       09.10.2020     BB expansion in Austria and Switzerland    18.09.2020        23.09.2020
                              Housing industry
                              Smart home services
                              Special
                              Smart Home/Building
                              BREKO Fiberdays20

  6/2020       26.11.2020     FTTH-/B expansion                          06.11.2020        11.11.2020
                              Network technology
                              Measurement technology
                              Special
                              International Supplement FTTH Conference
Vision Media-Documentation 2020 - New Business Verlag
Advertising – prices, sizes, discounts                                                                                                                  Europe
                                                                                                                                                                                       vision
                                                                                                                                                                               I N T E R N AT I O N A L
                                                                                                                                                                 The business magazine for broadband, IPTV, cable and satellite

Border trim format + 3-5 mm bleed at each outside edge                                  Type area Special sizes inserts on request

1/1 page        1/2 page          1/2 page           1/3 page        1/3 page    1/1 page           1/2 page            1/2 page      1/3 page          1/3 page
                landscape         portrait           landscape       portrait		                     landscape           portrait      landscape         portrait
210 x 297 mm    210 x 143 mm      107 x 297 mm       210 x 103 mm    75 x 297 mm 175 x 247 mm       175 x 128 mm        87 x 247 mm   175 x 87 mm       55 x 247 mm

Job offers                                                                                               Advertorials

                                                                                                      1/1 page
                                                                                                      2/1 page
                                                                                                                                                        1/4 page
                                                                                                      Special size on request                           landscape
                                                                                                                                                        175 x 65 mm

1/1 page           1/2 page            1/2 page        1/3 page          1/4 page
                   landscape           portrait        landscape         portrait
175 x 247 mm       175 x 128 mm        87 x 247 mm     175 x 87 mm       65 x 147 mm

Printing material                                Loose or bound inserts/stickers        Delivery address for inserts                  Contact
High resolution pdf file (stored for             are possible up to A4                  Lehmann Offsetdruck GmbH                      Fon +49 6201 9860001
pre-press) or complete eps file with                                                    Gutenbergring 39                              marketing@cablevision-europe.de
enclosed text or data carrier (each              Special sizes and inserts on request   22848 Norderstedt
with a reliable colour proof)                                                           Phone: +49 40 3085800-0
                                                                                        Delivery note:
                                                                                        „Cable!Vision Europe“
Vision Media-Documentation 2020 - New Business Verlag
Advertising – prices, sizes, discounts                                                                                                                                       Europe
                                                                                                                                                                                                            vision
                                                                                                                                                                                                    I N T E R N AT I O N A L
                                                                                                                                                                                      The business magazine for broadband, IPTV, cable and satellite

Advertising rates              No. 9, valid from January 2018 (prices in euros)

Size                                                 Price                                         Type area                                    Border trim format
                                                                                landscape                             portrait          landscape                       portrait
1/1 page                                           3.580,-               175 mm x 247 mm                    175 mm x 247 mm          210 mm x 297 mm           210 mm x 297 mm
1/2 page                                           2.390,-               175 mm x 128 mm                       87 mm x 247 mm        210 mm x 143 mm           107 mm x 297 mm
1/3 page                                           2.090,-               175 mm x 87 mm                        55 mm x 247 mm        210 mm x 103 mm             75 mm x 297 mm
1/4 page                                           1.790,-               175 mm x 65 mm                                  –           210 mm x 82 mm                          –
Cover page                                         3.970,-                              –                                –           210 mm x 297 mm           210 mm x 297 mm
Front page promotion                               5.990,-                              –                                –                  –                                –

Price list for job vacancies                    No. 3, valid from 1 January 2017 (prices in euros)                                           Discounts
                                                                                                                                             with purchase within one year
Size                                             Price                                           Type area
                                                                                                                                                         Volume discount
                                                                              landscape                               portrait
                                                                                                                                                   2 pages                            5%
1/1 page                                        2.500,-               175 mm x 247 mm                       175 mm x 247 mm
                                                                                                                                                   4 pages                       10%
1/2 page                                        1.660,-               175 mm x 128 mm                         87 mm x 247 mm
                                                                                                                                                   6 pages                       15 %
1/3 page                                        1.450,-               175 mm x 87 mm                                     –
                                                                                                                                             No discounts available for job vacancies
1/4 page                                        1.240,-                             –                         45 mm x 247 mm

Guide-entry (price in euros):              400,- per entry                                  Advertorials (price in euros)
(700 characters incl. spaces + adress + logo)
                                                                                                     size                    price          Conditions of payment
                          6 Issues
                                                                                                1/1 page                  2.250,-           After publication, net.
                          2.100,-                                                                                                           Subject to VAT at the applicable
                                                                                                2/1 page                  3.500,-           rate
                                                                                            Special size on request
Vision Media-Documentation 2020 - New Business Verlag
Online-advertising Homepage                                                                               Europe
                                                                                                                                               vision
                                                                                                                                       I N T E R N AT I O N A L
                                                                                                                         The business magazine for broadband, IPTV, cable and satellite

               Super Wide Banner 848 x 90 px
                                                                   Online price-list (not including VAT) No. 7, valid from January 2017,
                  Super Banner 820 x 90 px        Skyscraper
                                                                   price per week in euros

                                                 120 x 600 px      Homepage                            Size (pixel)                                 price
                                                                   Halfsize-Banner (Sidebar)           234 x 60                                       355,-
                                                                   Banner                              468 x 60                                       670,-
                                                                   Superbanner                         820 x 90                                     1.045,-
  Banner
468 x 60 px                                                        Content-Ad                          300 x 250                                    1.030,-
                                                                   Layer                               400 x 400                                    1.030,-
                                                 Wide Skyscraper   Skycraper                           120 x 600                                    1.030,-
                                                 160 x 600 px      Wide Skycraper                     160 x 600    1.550,-
                                                                   Hockeystick                        820 x 90     2.020,-
                                                                   (Superbanner+Skycraper            +120 x 600
                                                                   Wallpaper                          On request   2.100,-
                                                                   Advertisement first Position              + 10%

 Content-Ad
468 x 250 px                                                       discounts
                                                                   with purchase within one year
                                               Halfsize-Banner                 4       circuits  5%
                                                234 x 60 px
                                                                              10       circuits 10 %
                                                                              20       circuits 15 %
                                                                              30       circuits 20 %
                                                                      Commission:      15 %

                                                                   Technical formats:
                                                                   All promotional material for the website can
                                                                   be delivered as GIF, JPG, Flash or HTML. Data
                                                                   delivery at least 2 working days prior to place-
                                                                   ment. Other special advertising formats available
                                                                   on request.
Vision Media-Documentation 2020 - New Business Verlag
Newsletter                                                                                                       Europe
                                                                                                                                                vision
                                                                                                                                        I N T E R N AT I O N A L
                                                                                                                          The business magazine for broadband, IPTV, cable and satellite

                                     Our performance (Updated 30/05/2020)
              Headbanner             750 newsletter subscribers
              468 x 60 px
                                     Frequency: Once a week

                                     Online-advertising Newsletter
                Banner               (price-list No. 7, valid from 1. January 2017, price in euro zzgl. USt.)
              468 x 60 px            Newsletter                                   Size (pixel)                  Price per week
                 Advertorial         Advertorial                                max. 8 lines 70                       330,-
                max. 8 lines         Advertorial + Logo                         characters each                       500,-
             70 characters each      Banner                                        468 x 60                           485,-
                                     Headbanner                                    468 x 60                           600,-
                                     Content-Ad                                    300 x 250                        1.100,-
             Advertorial with logo
                max. 8 lines         discounts with purchase within one year
             70 characters each               4 circuits         5%
                                             10 circuits 10 %
                                             20 circuits 15 %
                                             30 circuits 20 %
                                            Commission: 15 %
              Content-Ad
             300 x 250 px
                                     Technical formats:
                                     All promotional material for the website can be delivered as GIF, JPG, Flash or
                                     HTML. Data delivery at least 2 working days prior to placement. Other special
                                     advertising formats available on request.
Vision Media-Documentation 2020 - New Business Verlag
Online guide and schedule entry                                                                                             Europe
                                                                                                                                                           vision
                                                                                                                                                   I N T E R N AT I O N A L
                                                                                                                                     The business magazine for broadband, IPTV, cable and satellite

Online guide                                                          Events

The Cable!Vision Europe Guide presents your portfolio in a parti-     You can enter your seminars and workshops on relevant industry
cularly attractive way: decision-makers, technicians and purchasers   topics in our event overview.
from the broadband cable and satellite communications sector as
                                                                      “Basic” package
well as network operators, content providers, component suppliers,
                                                                      n Free publication of event
service providers and the housing industry can see your services at
                                                                      nE ntry showing the organiser/provider with the name, date and
a glance. The showroom complete with project, application and
                                                                        location of the event directly in the form
product examples highlights your most important services.
                                                                      n Review by the publisher
The entry includes                                                    n Activation one month before the start of the event
Company profile with contact details, logo, up to five images
                                                                      “Basic+” package
and/or a video in MP4 format, YouTube or Vimeo and a personal
                                                                      n Attract added attention to events in the 3-month online package
photo. The logo is displayed alternately on the cablevision-europe.
                                                                      nU pgrade of the basic online entry to up to 1,500 characters of
de landing page.
                                                                        text plus banner and/or logo
Price for 12 months: EUR 2,400                                        n Activation up to three months before the event
                                                                      n Additional flash dispatch to all newsletter subscribers
                                                                      Available at a price of EUR 240.00
Contact | publishing details                                                                                               Europe
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Your contacts                     Publisher

Advertising sales services
Silke Reyher-Timmann              Editor/Publisher: Peter Strahlendorf                      Phone      +49 40 609009- 0
Phone +49 40 609009-54, Fax -55   New Business Verlag GmbH & Co. KG                         Fax        +49 40 609009-15
anzeigen@new-business.de          Nebendahlstraße 16, 22041 Hamburg                         Internet   www.newbusinessverlag.de
                                  (Postfach 70 12 45, 22012 Hamburg)                        E-Mail     verlag@new-business.de
Product management
Anja Kruse-Anyaegbu
Phone +49 40 609009-95
kruse@new-business.de             Publication cycle                                         Printing method
                                  6 times p.a. (one times a year incl. engl. supple-        sheet-fed offset, coloured advertisement
Sales marketing                   ment; three times a year incl. with topic-home reports)   based on European scale
Birgit Jessen                     15th year
Phone +49 40 609009-62, Fax -66                                                             Printing material
jessen@new-business.de            Circulation                                               High-resolution pdf file (stored for pre-
                                  5.800                                                     press) or complete eps file with enclosed
                                                                                            text or data carrier (each with a reliable
                                  Subscription price                                        colour proof)
                                  Annual subscription 114,- Euro
                                  (incl. shipping, excl. VAT)                               Conditions of payment
                                                                                            After publication net.
                                  Bank account
                                  Hamburger Sparkasse                                       Not including VAT at the applicable rate
                                  IBAN: DE74200505501217131323
                                  BIC/SWIFT: HASPDEHHXXX
                                  Commerzbank
                                  IBAN: DE07200400000482282100
                                  BIC/SWIFT: COBADEFFXXX
Standard Terms                                                                                                                                                                                                            Europe
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                                                                                                                                                                                                                                   The business magazine for broadband, IPTV, cable and satellite

Standard Terms and Conditions of Business for advertisements and advertising supplements in newspapers and magazines

1. For the purposes of these Standard Terms and Conditions of Business, the term “advertising booking” shall               Customer may demand a discount or rescind the contract. Claims for damages as a result of a breach of
be defined as the contract for the publication of one or more advertisements placed by an advertiser or other              an obligation despite performance, fault in conclusion of a contract and liability for torts shall be excluded,
party for the purposes of distribution in a printed document.                                                              it being agreed that this shall also apply to bookings placed over the telephone; claims for damages for
                                                                                                                           impossibility and default shall be confined to compensation for foreseeable loss and the consideration rende-
2. For the avoidance of doubt, advertisements shall be published within one year of the contract being signed.
                                                                                                                           red for publication of the advertisement or supplement in question. This shall not apply to willful misconduct
If the contract provides for multiple individual advertisements to be published, the booking shall be executed
                                                                                                                           and gross negligence on the part of the Publisher, its statutory representative and its servants. This shall not
within one year of the date on which the first advertisement is published provided that such first advertisement
                                                                                                                           prejudice the Publisher’s liability for loss caused by the absence of guaranteed characteristics. In commercial
is published within the period specified in Sentence 1.
                                                                                                                           business relations, the Publisher shall not be liable for gross negligence on the part of its servants; in all other
3. Upon the contract being signed, the Customer may have further advertisements published beyond the num-                  cases, liability towards commercial entities for gross negligence shall be limited to the foreseeable loss up to
ber referred to in the booking within the agreed period or the period referred to in No. 2.                                a maximum equaling the consideration rendered for the publication of the advertisement. Any complaints shall
4. If the advertising booking is not fulfilled for reasons beyond the Publisher’s control, the Customer shall              be submitted within four weeks of receipt of the invoice and sample copy, it being agreed that this shall not
reimburse the Publisher for the difference between the discount actually received and the discount to which it             apply to invisible faults.
is entitled for the actual number of advertisements published, it being agreed that this shall not prejudice any           11. Proofs shall be provided only at the Customer’s express wish. The Customer shall be responsible for any
other legal remedies which may be available. There shall be no right to claim reimbursement if failure to fulfil           errors or omission in the returned proofs. The Publisher shall incorporate all corrections of which it is notified
the advertising booking is due to force majeure occurring within the Publisher’s sphere of risk.                           within the period specified when it sends the proofs to the Customer.
5. For the purposes of calculating the quantities sold, text-millimeter lines shall be converted into advertising-         12. In the absence of any particular preferences with respect to size, the calculation shall be based on the
millimeters in accordance with the price.                                                                                  actual print height customary for the type of advertisement in question.
6. Bookings for advertising and advertising supplements which are expressly to be published solely in certain              13. Except where the Customer remits payment in advance, the invoice shall be due for payment immediately,
volumes, issues or positions within the publication must reach the Publisher in sufficient time to ensure that             however no later than 14 days after publication of the advertisement. In the absence of any agreement to the
the Customer can be notified before the copy closing date if the booking cannot be fulfilled in this manner.               contrary concerning the payment period or except where payment in advance has been agreed, the invoice
Classified advertisements placed under the applicable heading notwithstanding the absence of any express                   shall be payable within the period which is specified in the price list and which shall commence on the date
agreement to this effect.                                                                                                  on which the invoice is received. Any discounts for early payment shall be granted in accordance with the
7. Text section advertisements shall be any advertisements bordered by editorial copy on at least three sides              terms specified in the price list.
and not by other advertisements. Advertisements which are not readily identifiable as such on account of                   14. Interest and collection costs shall be charged in the event of default or deferment of payment. In the event
their editorial appearance shall be duly designated by the Publisher through the inclusion of the word “Ad-                of default, the Publisher may defer continued fulfilment of the current booking pending receipt of payment
vertisement”.                                                                                                              and request payment in advance for the remaining advertisements. If there are any justified doubts as to the
8. The Publisher reserves the right to reject advertising bookings - including individual advertisements under the         Customer’s solvency, the Publisher may make publication of any further advertisements contingent upon receipt
contract - and supplements on account of the content, origin and technical form in the light of the Publisher’s            of advance payment of the amount owed and settlement of all outstanding invoice amounts regardless of any
uniform and objectively justified principles if the content is in breach of statutory provisions or administrative         prior agreement concerning the payment period.
rules or the Publisher cannot be reasonably expected to publish the advertisement in question. This shall also             15. On request, the Publisher shall enclose with the invoice a copy of the advertisement. Depending on
apply to bookings placed with the Publisher’s offices, agencies or representatives. Bookings for supplements               the type and scope of the advertisement booking, extracts from the advertisement, sample pages or entire
shall not be binding on the Publisher until it has received and approved a sample of the supplement in question.           sample issues shall be supplied. If it is no longer possible for a copy of the advertisement to be obtained, the
Supplements whose format or design are liable to lead the reader to assume that they form part of the newspa-              Publisher shall instead provide legally binding confirmation that the advertisement has been duly published
per or magazine or which contain third-party advertising shall not be accepted. In this case, the Publisher shall          and distributed.
notify the Customer without delay.
                                                                                                                           16. The cost of preparing the printing material and drawings ordered and any substantial changes to the
9. The Customer shall be responsible for ensuring that the advertising copy, error-free printing materials or sup-         originally finalized versions which are requested by or fall within the responsibility of the Customer shall be
plements are submitted in good time. The Publisher shall immediately request replacements for printing materials           for its account.
which are visibly unsuitable or damaged. The Publisher undertakes to achieve the printing quality customary                17. In the case of a booking for multiple advertisements, the Customer may claim a lower price in the event of
for the publication in question to the extent that this can be achieved with the printing materials provided.              any reduction in circulation if the total average for the year in which the first advertisement is published drops
10. If the advertisement in its printed form is illegible, incorrect or incomplete either in part of in full, the Custo-   below the average circulation specified in the price list or elsewhere or - if no circulation is quoted - the average
mer shall be entitled to demand a discount or a replacement advertisement free of any imperfections, however               number of copies sold (or the average number of copies actually distributed in the case of specialist journals)
only to the extent that the purpose of the advertisement has been adversely affected. If the Publisher fails to            for the previous calendar year. A reduction in circulation shall be deemed to constitute a breach giving rise to
do this within a reasonable period set for it or if the replacement advertisement still exhibits imperfections, the        the right to claim a lower price only if the reduction is 20% in the case of a circulation of up to 50,000 copies,
Europe
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15% in the case of a circulation of up to 100,000 copies, 10% in the case of a circulation up to 500,000             catalogues and parcels shall not be forwarded or accepted. However, an exception may be made to this rule
copies or 5% in the case of a circulation over 500,000 copies. Otherwise, price reductions on bookings shall         provided that the Customer agrees to pay the resultant costs/fees.
be excluded if the Publisher informs the Customer of the reduction in circulation with sufficient warning as to
                                                                                                                     19. The printing material shall only be returned at the Customer’s express request. If the Publisher voluntarily
allow the Customer to cancel the booking before the advertisement is published by the Publisher.
                                                                                                                     retains the advertising material, it shall do so for a maximum of three months.
18. In the case of box-number advertisements, the Publisher shall apply reasonable care in storing the offers
                                                                                                                     20. Credits and backcharges for discounts shall not take effect until the end of the advertising year.
and releasing them to the Customer in good time. Registered and express letters received in response to
box-number advertisements shall be forwarded only by normal mail. Responses to box-number advertisements             21. Placement confirmations shall be non-binding and may be subject to modification for technical reasons.
shall be held for four weeks. Any letters not collected during this period shall be destroyed. The Publisher shall   The Publisher shall not be held liable in such cases.
return any valuable documents without any obligation to do so. In accordance with the terms of an individual         22. The place of fulfillment shall be Hamburg. Any disputes shall be referred to the competent courts of law
contract, the Publisher may be authorized as a representative to open such offers in lieu and on behalf of the       of the City of Hamburg.
Customers. Letters exceeding the customary DIN A4 format (weight of 50g) as well as merchandise, books,
Publishing program New Business Verlag

                                                                                            5                                             DAS MAGAZIN FÜR MARKENFÜHRUNG

                                                                                                    markenartikel

                                                       5/2018
                                                                                            2018

                                                    markenartikel
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                                                                                                      Marktforschung

                                                                                                      Der Zugang zum Kunden
                                                    Marktforschung: Der Zugang zum Kunden

                                                                                                      Mobilität: Wie Marken den       G·E·M: Künstliche Intelligenz      Bretz-Sitzmöbel:
                                                                                                      Wandel gestalten können         verändert die Spielregeln          Sofas für Individualisten

The magazine for                                                                        The magazine for                                                                                                         The decision-magazine            The magazine for dental          The magazine for
communication and media                                                                 brand management                                                                                                         for pharmaceutical marketing     marketing                        content marketing
www.new-business.de                                                                     www.markenartikel-magazin.de                                                                                             www.healthcaremarketing.eu       www.dentalmarketing-magazin.de   www.cp-monitor.de

                                                                                                                                                                                         .R   *UNI 

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                                                                                                                                                                                                  *AHRGANG

                                                                                                                     Zeitschrift für Kommunikation und Markenmanagement

                                                                                                                                                              100 Jahre Deutsche Werbewissen-
                                                                                                                                                                        schaftliche Gesellschaft
                                                                                                                                                               2àCKSCHAU UND 0ERSPEKTIVEN FàR DIE :UKUNFT

                                                                                                                                                              KI in der Marketingkommunikation
                                                                                                                                                                 7ELCHE 0OTENTIALE HAT +) IN DER +OMMUNI
                                                                                                                                                                 KATION n UND KÚNNEN DIESE 0OTENTIALE VOLL
                                                                                                                                                                                            GENUTZT WERDEN

                                                                                                                                                                      The Digital Transformation of
                                                                                                                                                                        the Marketing Department
                                                                                                                                                                         7IE KÚNNEN -ARKETINGABTEILUNGEN
                                                                                                                                                                        ZUKUNFTSSICHER AUFGESTELLT WERDEN

                                                                                                            Homo Digitalis und seine Rituale
                                                                                                         7IE FUNKTIONIERT 'ESCHICHTENERZËHLEN AM DIGITALEN ,AGERFEUER

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