Media Pack 2019 - Image Processing On-Demand, Served By ...

 
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Media Pack 2019 - Image Processing On-Demand, Served By ...
Media Pack 2019
Media Pack 2019 - Image Processing On-Demand, Served By ...
Print
Pensioen Pro is the leading pensions and invest-
ment publication in The Netherlands, reaching
approximately 90% of the Dutch institutional
market. Each issue includes features on asset
management and investment topics, as well as
governance and regulatory updates, interviews
with industry leaders and in-depth reports on
market developments.

Frequency
•     6 x bimonthly magazine
•     1 print Asset Management Guide

Reach
•     4,450 trustees & industry professionals (61%
      paid and 39% controlled circulation)
•     In May and Sept print run of 4,450 + 42,500 =
      46,950 (distributed with business daily
      Het Financieele Dagblad)

Advertising

    Insertion     Trim Size                Rate
    DPS           2x full page             €17,950
    Full Page     W210mm x H297mm          € 9,500
    ½ Page        W186mm x H132mm          € 5,100          Other specifications and advertisement options,
    Cover 2/cover 3 +5%, cover 4 +15%                               like e.g. belly wrap on demand.
                                                                See page 13 for technical specifications
Editorial Planning 2019

                                                           Advert Booking       Print-ready
    Issue             Features                                                                    Published
                                                           & Copy Deadline      Material
    AMG 2019          Annual Print Market Directory        12 Dec               19 Dec            24 Jan
                      ALM the next generation; Trade
    #25 Feb-Mar       tensions & geopolitics: strategic    18 Feb               27 Feb            14 Mar
                      implications; Currency
                      Hybrid contracts: natl & internatl
                      trends and developments; AI in
    #26 April-May                                          26 April             8 May             23 May
                      the institutional investment
                      space; EM Bonds Update
                      Matching portfolio construction;
    #27 June-July                                          10 June              19 June           4 July
                      credits; mortgages
                      Equities: looking for Goldilocks;
    #28 Aug-Sept                                           2 Sept               11 Sept           26 Sept
                      Regulatory briefing
                      RI/ESG in the alternatives space;
    #29 Oct-Nov                                            21 Oct               30 Oct            14 Nov
                      real assets
                      Outsourcing vs in-house
    #30 Dec-Jan                                            25 Nov               3 Dec             19 Dec
                      management; Consultants

                                                                                                              2
Media Pack 2019 - Image Processing On-Demand, Served By ...
Pension Accord Special

After 10 years of intense consensus
decision-making, negotiations about the
pension accord have reached a final stage.
If the social partners manage to reach an
accord, this will have far-reaching
consequences for pension plans, the job
market as well as the Dutch economy. If
negotiations fail, the big question is:
‘What now?’

Either way, there is a need for clarity and an accessible, qualitative analysis of the outcome of the
negotiations. Economy trade journal ESB and pensions trade journal Pensioen Pro will be providing this
in a unique joint publication with contributions from top economists and pension experts.

This special edition – of at least 32 pages and a print run of 6,200 – will be published 6 weeks after an
accord is reached or not. The publication will be available in both pensions and policy circles and will
serve as the frame of reference for the discussions that will follow.

ESB and Pension Pro are looking to invite a select number of partners as sponsors of this special edition
in form of sponsor or main sponsor. As an exception the position of exclusive sponsor is also available at
the moment. This is only available so long as no other sponsors have registered.

 Exclusive Sponsor € 55,000

     •   The only sponsor of this special publication.
     •   At the bottom of the cover: ‘Sponsored by’ with company name and logo.
     •   Your logo on a 1/1 page ‘sponsored by’ advertisement in the special.
     •   Your company to be mentioned on all online bannering. Online campaign to be hosted on
         ESB.nl, PensioenPro.nl, BNR.nl and FD.nl
     •   Your company to be mentioned in the radio commercials aired on BNR radio.
     •   Includes 2/1 page advertorial, media value € 17,950
     •   Includes 1/1 page display ad on outside back cover, media value € 10,925

 Main Sponsor € 27,500

     •   Includes a 2/1 page DPS page advertorial in the special, media value € 17,950
     •   Larger size logo on the 1/1 page ‘sponsored by’ advertisement for all sponsors in the special.
     •   Your company to be mentioned on all online bannering. Online campaign to be hosted on
         ESB.nl, PensioenPro.nl, BNR.nl and FD.nl

 Sponsor € 9,500

     •   Includes a 1/1 page advertorial or display ad in the special. If display ad, this will be placed
         on OBC at no extra cost.
     •   Your logo on a 1/1 page ‘sponsored by’ advertisement in the special.

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Media Pack 2019 - Image Processing On-Demand, Served By ...
Online
Dutch pension fund executives and institutional investors rely on Pensioen Pro’s daily newsletter and
website https://pensioenpro.nl/ as their go-to source for the latest industry news, interesting opinions
and independent reporting.

 Frequency

     •   Daily newsletter                                                            Leaderboard,
     •   Weekly ‘Best of the Week’ newsletter                                        website

 Reach
     •   11,000 newsletter subscribers
     •   62% paid and 38% controlled circulation
     •   16,000 unique users/month
     •   96,000 page views/month
     •   2 pages per session
                                                                                     HPU, website

 Advertising

                         Website
                    Dimensions           Rate
                    (pixels)
 Leaderboard        728w x 90h           €95 cpm
                                                                                     MPU, website
 MPU                300w x 250h          €95 cpm
 HPU                300w x 600h          €95 cpm
 Sponsored          Title + 60 words     €150 cpm
 Message

                          Newsletter
                    Frequency            Rate                                        Sponsored
                                                                                     Message, website
                    1 email              €200
 Leaderboard
                    20 days (25%)        €3,000

                    1 email              €750
 Sponsored
 Message            20 days (25%)        €11,250

Combination         1 email              €900
Leaderboard &
Sponsored
Message
                    20 days (25%)        €13,500
Multiple days non-consecutive, for technical specifications,     Leaderboard,        Sponsored Message,
see page 14                                                      newsletter          newsletter

                                                                                                           4
Media Pack 2019 - Image Processing On-Demand, Served By ...
Events
Pensioen Pro produces 3 highly regarded events each
                                                                 Focus Conference 2018
year. Attendance ranges from 175-330, with asset
owners on average making up over 55% of total                    March 2018, Hilversum
                                                                                              Other
delegates. While the March and October conferences                   174 Delegates            18%
each focus on specific investment related topics, the
annual Pensioen Pro Conference & Awards in June is
the industry’s top event where pension fund                                                   Asset
executives and thought leaders gather to recognise                                           Manager
excellence in the Dutch pensions & investment sector.                                         17%

Frequency & Reach

   •     Events in March, June and October              Asset Owner                    Advisory
   •     175-330 delegates                                  58%                          7%
   •     55% are asset owners
   •     Post-event coverage online & print

Event Info 2019

 Date       Venue            Topic                               Annual Conference & Awards
                                                                   June 2018, Amsterdam
            Hilversum,       Pension funds in the eye
 14-03                                                                  334 Delegates
            Hotel Gooiland   of the storm                                               Other
                                                                                              19%
                             Day: Conference:
            Amsterdam,
 20-06                       Advance on the future
            Het Sieraad
                             Evening: Awards                                                   Asset
            Hilton,          Pensioen Pro Interest                                            Manager
 03-10                                                                                         18%
            Rotterdam        Rate Debate

Sponsorship Opportunities
                                                        Asset Owner               Advisory
                             Mar & Oct        June          56%                     7%
 Workshop
 Exclusive sponsor
 45+ buy-side delegates      €19,000          €25,000         Investor Council 2018
 45 min presentation
 Speaker + 2 event
                                                             October 2018, Rotterdam
 tickets                                                          188 Delegates          Other
                                                                                         19%
 Breakout Session
 35+ delegates
 30 min presentation         €12,500          €13,500                                  Asset
 Speaker + 1 event ticket                                                             Manager
                                                                                       15%
 Plenary Session
 150-330 delegates
 20 min presentation         €16,500          €18,000
 Speaker + 1 event ticket                                  Asset Owner               Advisory
 Awards                      N/A              from             57%                     9%
 See page 7 for more info                     €19,000

 Non-speaking & panel sponsorships from €4,500

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Media Pack 2019 - Image Processing On-Demand, Served By ...
Events – Focus Conference

Date and location: Thursday 14 March 2019, Hotel Gooiland, Hilversum
Conference theme: Pension funds in the eye of the storm: the winds of change are blowing from
every direction: Brexit, the end of the cycle, deepening trade wars, the end of quantitative easing.
How can pension funds navigate the storm without losing control?

Morning:
   •  Workshop for 45+ delegates
   •  Exclusive for one sponsor only
   •  Admission for buy-side delegates and sponsor only

Afternoon:
    •  Plenary session with alternating panel discussions and presentations.
    •  Several breakout sessions
    •  Up to 175 delegates
    •  > 60% asset owners

                  Branding                                        Sponsor Options

Before the event                                  Workshop                         € 19,000
                                                  Presentation (± 45 min) for 45+ pension fund
    •   Clickable logo on the event website       executives, offered exclusively to one sponsor only.
    •   Your speaker (incl. photo and short       Workshop takes place before event’s plenary session
        bio) on the event website                 and includes 3 passes (speaker + 2) for plenary
    •   Your logo on all event marketing          session.
        including ‘save the date’, invitations
        and conference programme mailings to      Breakout Session               € 12,500
        our email database.                       Presentation (± 30 min) in breakout session during
                                                  afternoon programme. Interactive sessions for 35+
During the event                                  delegates moderated by a Pensioen Pro editor.
                                                  Includes 2 passes (speaker + 1) for plenary session.
    •   Your logo on delegate pack
    •   Your logo in the ‘Who is Who’ booklet     Plenary Presentation            € 16,500
        provided to all delegates                 Presentation (± 20 min) during plenary session.
    •   Your logo in a logo loop in main          Your logo on the holding slides of the plenary
        conference hall                           presentations. Includes 2 passes (speaker + 1) for
    •   Optional unmanned stand for your          plenary session.
        brochures/sampling
                                                  Plenary Panel Slot             € 10,000
After the event                                   Panel (± 30 min) during afternoon programme.
                                                  Includes 2 passes (panelist + 1) for plenary session.
    •   Your logo on the presentation slides,
        which are sent to all registered          Break, Lunch, Drinks           € 4,500
        delegates                                 Bannering and branding during lunch, breaks and
                                                  networking drinks. Brief (5 minute) speech opening
Extra                                             networking drinks optional.

Advert in Programme              € 4,000          Please note: Sponsor to deliver own branding
Optional: Place a full page display ad in the     material!
programme booklet that is provided to all
delegates at the event.

                                                                                                          6
Media Pack 2019 - Image Processing On-Demand, Served By ...
Events – Annual Conference

Date and Venue: Thursday 20 June 2019, Het Sieraad, Amsterdam
Conference theme: “Advance on the future”: The pension industry is dedicated to providing future
retirement income to plan participants. But what will the future look like and how does that impact
today’s pension provision? At this year’s annual conference we take an advance on the future, ranging
from AI and demographics to regulatory and cutting edge investment developments.

Daytime:

   •   Up to 330 delegates
   •   Plenary session with alternating panel discussions and presentations
   •   2x Workshop, exclusive for one sponsor only, includes 3 passes for conference
   •   Plenary session with alternating panel discussions and presentations
   •   Several breakout sessions, 3 streams, each with a different theme
   •   Plenary session with alternating panel discussions and presentations
   •   Closing networking drinks

Evening:
(Please note: Sponsorships for evening programme are sold separately)

   •   Up to 210 delegates
   •   Dinner and Awards ceremony

                                          Conference

                  Branding                                      Sponsor Options

Before the event                                Workshop                        € 25,000
                                                Presentation (± 45 min) for 60+ delegates, offered
   •   Clickable logo on the event website      exclusively to one sponsor only. Workshop takes
   •   Your speaker (incl. photo and short      place before lunch break and includes 3 passes
       bio) on the event website                (speaker + 2) for plenary session.
   •   Your logo on all event marketing
       including ‘save the date’, invitations   Breakout Session               € 13,500
       and conference programme mailings to     Presentation (± 30 min) during afternoon
       our email database.                      programme. Interactive sessions for 50+ delegates
                                                moderated by a Pensioen Pro editor. Includes 2
During the event                                passes (speaker + 1) for plenary session.

   •   Your logo on delegate pack               Plenary Presentation            € 18,000
   •   Your logo in the ‘Who is Who’ booklet    Presentation (± 20 min) during plenary session.
       provided to all delegates                Your logo on the holding slides of the plenary
   •   Your logo in a logo loop in main         presentations. Includes 2 passes (speaker + 1) for
       conference hall                          plenary session.
   •   Optional unmanned stand for your
       brochures/sampling                       Plenary Panel Slot             € 11,000
                                                Panel (± 30 min) during afternoon programme.
After the event                                 Includes 2 passes (panelist + 1) for plenary session.

   •   Your logo on the presentation slides,    Break, Lunch, Drinks           € 5,500
       which are sent to all registered         Bannering and branding during lunch, breaks and
       delegates                                networking drinks. Brief (5 minute) speech opening
                                                networking drinks optional.

                                                Please note:
                                                    •   Sponsor to deliver own branding material!
                                                    •   Includes 1 pass to Awards dinner during
                                                        evening programme

                                                                                                        7
Media Pack 2019 - Image Processing On-Demand, Served By ...
Events - Details

                                                   Awards

                    Branding                                            Sponsor Options

Before the event                                        Gold Awards                     € 27,500

    •   Clickable logo on the event website             2 gold categories:
    •   Your logo on all event marketing                    •   Outstanding Contribution to the Industry
        including ‘save the date’, invitations              •   Best Dutch Pension Fund of the Year.
        and programme mailings to our email
        database.                                       Extra’s included in Gold sponsorships:

During the event                                            •   Your company named as sponsor in radio
                                                                commercials in the run-up to the event
    •   Your logo on the programme & menu                   •   Large size logo on page congratulating
        provided to all attending guests                        winners in ‘Het Financieele Dagblad’
    •   Branded table for your guests with                  •   2 extra day passes for the conference
        your logo during dinner and awards                  •   Your logo on the trophy
        ceremony                                            •   2/1 DPS in Thought Leadership booklet
    •   You will present trophy to the winner               •   Thought Leadership spread published in
        of your sponsored award                                 following edition of Pensioen Pro magazine,
    •   Your logo in a logo loop during dinner                  worth € 17,950
    •   A 1/1 full page in the Thought
        Leadership booklet provided to all
        attending guests *                              Silver Awards                   € 21,000

After the event                                         2 silver categories:
                                                             •   Pension fund >€5bn
    •   Your logo in full page advert in                     •   Pension Fund
Media Pack 2019 - Image Processing On-Demand, Served By ...
Events – Investor Council

Date and location: Thursday 3 October 2019, Hilton, Rotterdam
Conference theme: “Pension Pro Interest Rate Debate”. How do monetary policy and geopolitical
developments impact interest rates? What are the curves to watch – and how and when should
institutional investors act on them? We discuss the latest developments and views with regards to
interest rates, matching strategies and fixed income.

Morning:
   •  Workshop for 45+ delegates
   •  Exclusive for one sponsor only
   •  Admission for buy-side delegates and sponsor only

Afternoon:
    •  Plenary session with alternating panel discussions and presentations.
    •  Several breakout sessions
    •  Up to 150 delegates
    •  >65% asset owners

                  Branding                                       Sponsor Options

Before the event                                 Workshop                         € 19,000
                                                 Presentation (± 45 min) for 45+ pension fund
    •   Clickable logo on the event website      executives, offered exclusively to one sponsor only.
    •   Your speaker (incl. photo and short      Workshop takes place before the event’s plenary
        bio) on the event website                session and includes 3 passes (speaker + 2) for
    •   Your logo on all event marketing         plenary session.
        including ‘save the date’, invitations
        and conference programme mailings to     Breakout Session               € 12,500
        our email database.                      Presentation (± 30 min) during afternoon
                                                 programme. Interactive sessions for 35+ delegates
During the event                                 moderated by a Pensioen Pro editor. Includes 2
                                                 passes (speaker + 1) for plenary session.
    •   Your logo on delegate pack
    •   Your logo in the ‘Who is Who’ booklet    Plenary Presentation            € 16,500
        provided to all delegates                Presentation (± 20 min) during plenary session.
    •   Your logo in a logo loop in main         Your logo on the holding slides of the plenary
        conference hall                          presentations. Includes 2 passes (speaker + 1) for
    •   Optional unmanned stand for your         plenary session.
        brochures/sampling
                                                 Plenary Panel Slot             € 10,000
After the event                                  Panel (± 30 min) during afternoon programme.
                                                 Includes 2 passes (panelist + 1) for plenary session.
    •   Your logo on the presentation slides,
        which are sent to all registered         Break, Lunch, Drinks           € 4,500
        delegates                                Bannering and branding during lunch, breaks and
                                                 networking drinks. Brief (5 minute) speech opening
Extra                                            networking drinks optional.

Advert in Programme              € 4,000         Please note: Sponsor to deliver own branding
Optional: Place a full page display ad in the    material!
programme booklet that is provided to all
delegates at the event.

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Media Pack 2019 - Image Processing On-Demand, Served By ...
Data
Pensioen Pro Insights is an interactive online data tool, including a searchable database of Dutch
pension funds and select asset managers, analytical tools, exclusive editorial content, people directory
and research library.

Features

•     Online market directory including
      pension funds, consultants,
      regulators and asset managers
•     People directory
•     Research library
•     Suite of benchmarking and
      comparison tools
•     Fully interactive charts and graphs
•     ‘Connections’ tool showing
      professional connections among
      people & organisations
•     Integrated news feed
•     Responsive design adapts to
      desktop, tablet, and smart phone
•     Toggle between English and Dutch

Available subscriptions
(with automatic renewal)
                    Supply-Side Profile, 1 year: €3,500
    Full profile listing on Pensioen Pro Insights data platform

    Easy-to-update online profile can be tailored to your preferences

    Profile changes featured on the Pensioen Pro news site

    Upload privileges for white papers & research

    Your profile included in the annual print edition of the Asset
    Management Guide, distributed to 4000+

                       Database Access, 1 year: €7,500
    Access to full database including buy-side profiles
    Exclusive pension fund CIO updates
    People directory and ‘Connections’ tool

    Suite of benchmarking, analytical and comparison tools

    Research library

                Profile + Database Access, 1 year: €8,800
    Subscriptions combining a profile listing with full access to the
    database receive a 20% discount

                                                                                                           10
Data - Print Market Directory

Every supply-side profile on Pensioen Pro Insights includes a double page spread profile in the annual
print edition of the Pensioen Pro Dutch Asset Management Guide, with a print run of 5,000.

The Asset Management Guide is distributed to 4,450+ Pensioen Pro subscribers and at industry events
and reaches some 90% of Dutch pension funds and other capital owners. A listing in the print guide
offers:

   •   The opportunity to showcase your expertise to your key buy-side audience
   •   Distribution to all buy-side readers free of charge.
   •   Your profile listed on Pensioen Pro’s new online market directory, Pensioen Pro
       Insights, for 1 full year

Advertising

 Insertion                  Trim Size                Rate

 DPS                        2x full page             € 8,500
 Full Page                  B210mm x H297mm          € 4,500

 IFC                        B210mm x H297mm          € 5,500
 OBC                        B210mm x H297mm          € 6,250

Editorial Planning 2019

 Advert Booking &           Print-ready
                                                     Published
 Copy Deadline              Material
 12 Dec 2018                19 Dec 2018              24 Jan 2019

                                                                                                         11
Subscriptions

Pensioen Pro is the primary source of independent news and information for institutional investors and
pension funds in The Netherlands. A joint venture of Europe’s premier pensions and investment
publisher IPE and the Dutch business newspaper, Financieele Dagblad, Pensioen Pro delivers the latest
industry news and in-depth reporting
that keeps trustees and investment
professionals up to speed in today’s
fast-moving pensions and investment
world.

Frequency

   •   Daily electronic newsletter
   •   Weekly Editor’s Pick
   •   Bimonthly print magazine
   •   Annual Dutch Asset
       Management Guide

Features

   •   Exclusive B2B news available only from Pensioen Pro
   Our team of specialized reporters and editors works to keep you informed at all times
   •   Relevant news articles from Financieele Dagblad
   We hand-pick relevant FD news every day so you won’t have to
   •   International perspective: select IPE articles
   Get the international scoop ahead of the pack

Subscriptions

 Individual subscriptions         € 453,72 /year (excl. VAT)
 Company-wide                     Ask about our enterprise
 subscription                     deals
 Trial subscription               € 81,82 (excl. BTW) for 8
                                  weeks

                                                                                                     12
Technical Specifications
                                                   Print

Display Advertisements:

    •     Certified PDF
    •     A4 – W210mm x H297mm
    •     CMYK (no RGB)
    •     Crop marks
    •     All images 300 dpi
    •     Bleed 3mm
    •     When supplying a PDF, the OPI settings must be switched OFF

Advertorials/Sponsored Commentaries:

    •     1 page: 600 words + 70-word contact details + 150-word disclaimer + small photo + logo
    •     2 pages: 1300 words + 70-word contact details + 150-word disclaimer + small photo + logo
    •     Pictures, graphics, very long titles and/or stand firsts will affect word count. Please allow
          approximately 200 words for 1 graph and 330 words for a medium size picture.

Optional: Pensioen Pro can do the layout for advertorial/sponsored commentary at no extra cost. If
making use of this option, please send material by copy deadline. If layout is done in-house, please send
completed material by the print-ready advert deadline.

All material should be sent to redactiebureau@ipe.com

Pensioen Pro also provides the following service:

Clients can have their advertorial, sponsored commentary or sponsored interview produced by
professionals selected by Pensioen Pro. We will put you in contact with a first class specialized journalist,
translator and designer that meet all of Pensioen Pro’s quality standards.

Prices:

    •     1/1 page (text + standard layout) €400
    •     2/1 page (text + standard layout) €600
    •     Translation EN→NL €25ct per word

Cancellations

Notice for cancellation not less than one month prior to copy deadline date. We reserve the right to
invoice for orders cancelled within this period.

                                                                                                          13
Online

Deadlines

Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro
cannot guarantee placement for material that is received less than 3 business days in advance.

All material should be sent to: linda.van.wely@fdmediagroep.nl

Specifications Advertisements

Leaderboard – website

Horizontal format that sits in the top position of the page

    Initial                                                                         Subsequent Max
                     Max Expanded                                Max Initial File
  Dimensions                                     File Type                           Polite File Load
                      Dimensions                                   Load Size
 (WxH in pixels)                                                                           Size
                                        GIF, JPG, PNG, HTML5,
                    728 x 90, must
 728 x 90                               3rd party ad tag,        150 kB             750 kB
                    expand down
                                        animated GIF

     Subsequent Max User                                             Max
                                          Max Animation
      Initiated Additional                                        Animation         Max Looping
                                           Frame Rate
      Streaming File Size                                          Length

 2.2 MB for creative files              24 fps                   30 sec             3

HPU – website

Half page unit format, filmstrip. Large vertical double
MPU that sits in the first position in the right hand column

                                                                                                        14
Online

    Initial                                                                         Subsequent Max
                     Max Expanded                                Max Initial File
  Dimensions                                    File Type                            Polite File Load
                      Dimensions                                   Load Size
 (WxH in pixels)                                                                           Size
                                       GIF, JPG, PNG, HTML5,
                    600 x 600, must
 300 x 600                             3rd party ad tag,         150 kB             750 kB
                    expand left
                                       animated GIF

     Subsequent Max User                                             Max
                                         Max Animation
      Initiated Additional                                        Animation         Max Looping
                                          Frame Rate
      Streaming File Size                                          Length

 2.2 MB for creative files             24 fps                    30 sec             3

MPU – website

Medium rectangle format that sits in the body of the articles
as well as in the second and third positions in the right hand
column

    Initial                                                                         Subsequent Max
                     Max Expanded                                Max Initial File
  Dimensions                                    File Type                            Polite File Load
                      Dimensions                                   Load Size
 (WxH in pixels)                                                                           Size
                                       GIF, JPG, PNG, HTML5,
                    600 x 250, must
 300 x 250                             3rd party ad tag,         150 kB             750 kB
                    expand left
                                       animated GIF

     Subsequent Max User                                             Max
                                         Max Animation
      Initiated Additional                                        Animation         Max Looping
                                          Frame Rate
      Streaming File Size                                          Length

 2.2 MB for creative files             24 fps                    30 sec             3

                                                                                                        15
Online

Sponsored Message – website

Same format as the article on the website, sits in the body
of the articles

                                        Logo or Image                                       File Type
       Title          Text                                        File Type Logo
                                       (WxH in pixels)                                       Image

                                800 x 450 is the size of the   EPS, AI (vector
 We suggest to                                                                            GIF, JPG,
                   60 words     area which can be used for     format preferred),
 keep this short                                                                          PNG, EPS, AI
                                either a logo or an image      GIF, JPG, PNG

Leaderboard – newsletter

Horizontal format that either sits at the top or at the
bottom of email.

    Initial                                                                         Subsequent Max
                     Max Expanded                               Max Initial File
  Dimensions                                   File Type                             Polite File Load
                      Dimensions                                  Load Size
 (WxH in pixels)                                                                           Size
                                        GIF, JPG, PNG, 3rd
 728 x 90           N/A                 party ad tag (no        60 kB               N/A
                                        Javascript)

       Subsequent Max User                                          Max
                                          Max Animation
        Initiated Additional                                     Animation          Max Looping
                                           Frame Rate
        Streaming File Size                                       Length

 N/A                                    N/A                     N/A                 3

                                                                                                         16
Online

Sponsored Message – newsletter

Format that sits in the lower third of email.

                                        Logo or Image                                    File Type
      Title           Text                                         File Type Logo
                                       (WxH in pixels)                                    Image

                                800 x 450 is the size of the   EPS, AI (vector
 We suggest to                                                                         GIF, JPG,
                   60 words     area which can be used for     format preferred),
 keep this short                                                                       PNG, EPS, AI
                                either a logo or an image      GIF, JPG, PNG

Cancellations

Dates on which adverts are to run can be changed free of charge via written confirmation up to 10
business days in advance of placement. Client will be billed the full amount for any cancellations that are
communicated less than 10 business days prior to start date of placement.

HTML5 Summary

The Ad platform used by Pensioen Pro is able to handle all Rich Media types including HTML 5.

HTML5 is accepted by Pensioen Pro and will work correctly within HTML5 enable browsers and
environments. If users have the latest versions of Chrome, Safari, Internet Explorer, or Firefox, their
browser is already capable of handling most code written in HTML5. If a user’s browser is not updated,
backup images will display instead of the HTML5 creative.

Guide Lines

HTML5 Creatives should follow W3C/WHATWG standards and be placed in the appropriate content tags.

Frame rate no more than 31fps.

As there is no compression as with flash files we accept that file size maybe larger, best efforts should
be made to ensure that the code is correctly formed and optimized, if 3rd party please check with
provider.

Animation no longer than 30 seconds.

Video/Audio

In banner video can be hosted or user initiated up to 15 seconds and must have standard controls (i.e.
play/pause, audio/mute, and stop). All audio must be user initiated. Where applicable, the “ON/OFF”,
“STOP/PLAY”, and “CLOSE” button must be prominent and obvious. Three loops maximum, total
animation & me for all loops combined should not exceed 15 seconds. Also, ads may not employ
persistent rapid strobing animation of any graphic, copy, or background element(s).

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Online

Appearance

Ad unit content should be clearly distinguishable from normal webpage content (i.e. ad unit must have
clearly defined borders and not be confused with normal page content)

Backup Image

For times when the user’s browser does not support creative functionality

(i.e. Flash, HTML5), provide a standard image file the same dimensions of the original (collapsed) ad
dimensions.

HTML5 creative specifications

HTML5 ZIP File

If bundling HTML5 creative into a ZIP file, please follow these rules:

•           Name the main html file "index.html" (without the quote characters)
•           Place the index.html file into the root of the ZIP file (do not place it in a sub-folder)
•           Place the assets into sub-folders or into the root of the ZIP file; if you choose sub-folders, do not
            compress them
•           Only use assets used by the HTML5 creative (do not use "orphan" assets)
•           Keep the ZIP file as light as possible (read about best practices here).

Supported File Formats

             File Format                                      File Name Extension
    HTML, CSS, Javascript           html, css, js
    Image                           jpg, jpeg, png, gif
    Flash                           swf, flv
    Video/Audio/Playlist            mp4, m4v, wmv, m4a, avi, webm, 3gp, ogg, mp3, aac, ogv, m3u8
    Other                           txt, zip

For HTML5 video assets, the most common formats are H.264/MP4 and VP8/WebM. At a minimum,
HTML5 video should be transcoded into these two formats. For more information about video formats,
read the IAB's recommendation (page 15).

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Contact

Pensioen Pro                                         Editor in Chief & Director

Visiting Address: Prins Bernhardplein 173, 1097 BL   Mariska van der Westen
Amsterdam
                                                     +31 6 2504 1491
Post Address: Postbus 216, 1000 AE Amsterdam         Mariska.van.der.Westen@fd.nl

Head of Marketing & Sales, Continental Europe        Head of International Sales

Barbara Smulders                                     Amanda Bartlett

+31 6 5588 3488                                      +44 20 3465 9343
Barbara.Smulders@fdmediagroep.nl                     +44 77 8943 7658
                                                     Amanda.Bartlett@fdmediagroep.nl

International Account Manager Sales & Events         Sales Support & Office Manager

Miriana Stamenkovic                                  Linda van Wely

+31 6 5437 1984                                      +31 6 5460 2413
Miriana.Stamenkovic@fdmediagroep.nl                  Linda.van.Wely@fdmediagroep.nl

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