2019 MEDIA KIT Where runners connect, grow, shop, share, smile, sweat - runner's world media kit
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2019 MEDIA KIT Where runners connect, grow, shop, share, smile, sweat
IS THE LARGEST AND
MOST INFLUENTIAL MEDIA BRAND IN RUNNING AND
THE ESSENTIAL GUIDE FOR EVERYONE WHO RUNS.
RUNNER’S WORLD DIGITAL
THE ESSENTIAL GUIDE TO ALL WHO RUN A DAILY RUNNING RESOURCE
13 MILLION ACTIVELY ENGAGED
RUNNERS MONTHLY
RUNNER’S WORLD is fuel for anyone While RUNNER’S WORLD engages
who loves to run –or wants to start– a core who run to live, our focus is
men and women, beginner to expert. to welcome ALL who run to live
We provide the tools, healthy inspiration, and celebrate the diverse culture
and endorphins that spark motivation, and lifestyle that makes running so
build strength and confidence and addictive today.
foster connection among ALL runners
across print, digital and on the ground
at races and events.
THE MARKET
45 MILLION RUNNERS IN THE US
A GROWING SPORT
Running’s popularity among
people of all ages continues.
Health benefits, social interaction,
stress relief, charities/causes,
and weight loss are a few reasons
why running is such a draw
to so many people.
THE NO. 1 MORE THAN
SPORT IN 1 IN 7
AMERICANS
THE U.S. ARE RUNNERS
THERE ARE
MORE
FREQUENT RUNNERS
than frequent participants of
golf, skiing, swimming, and tennis
COMBINED
2019 PRINT EDITORIAL HIGHLIGHTS
Issue 1 Issue 4 / Special Issue
TRANSFORMATION ISSUE 101 BEST THINGS ABOUT
JANUARY/FEBRUARY RUNNING
From losing 100 pounds to getting rich to JULY/AUGUST
helping kids in a challenged community A full-issue blowout celebration — and
discover the value of commitment, these are explanation — of the best of everything
the runners who changed themselves, the about running.
sport, the gear we use to run, and the world!
Issue 5
Issue 2 / Special Issue FALL SHOE GUIDE
SPRING SHOE GUIDE SEPTEMBER/OCTOBER
MARCH/APRIL A celebration, and explanation, of the best
The latest coolest fastest most comfortable shoes of everything bike.
for everything from just starting out to shredding
an ultra. Issue 6
Featuring: Boston Marathon coverage THE ACTIVE-IST AWARDS
NOVEMBER/DECEMBER
Our brand-new program honoring the
Issue 3
people who use sweat to make the world
GET SOMEONE RUNNING
a better place.
MAY/JUNE
Plus: Hottest Gear of 2020.
An editorial challenge—and guide—to
encourage every reader to get one new rider
on a bike to help make them stronger, smarter,
healthier, happier, and part of a vibrant social
network of fast friends.
Plus: Best Travel Gear.
*Subject to change
PRINT AUDIENCE
2.24 MILLION READERS/MONTH
INDEX THE YOUNGEST
MEDIAN AGE 41.0
MARRIED 65% 124 MOST AFFLUENT
ANY COLLEGE 91% 153 AUDIENCE OF
GRAD COLLEGE+ 65% 207
EMPLOYED 84% 138 ANY MAGAZINE
PROF/MGR 54% 221
MEDIAN HHI $118,767
AVERAGE HHI $127,190
2,240,000
TOTAL AUDIENCE
3.32 READERS
PER COPY
43% / 57%
MEN WOMEN
Source: GFK MRI Spring, 2018
CIRCULATION EXCELLENCE
100% PAID AND VERIFIED CIRCULATION
FREQUENCY: 6X
SINGLE COPY PRICE: $5.99
CIRCULATION VITALITY
96.5% SUBSCRIBER-DRIVEN
3.5% NEWSSTAND
663,764 610,000 3.32 READERS
PER COPY
CIRCULATION RATE BASE
Source: 6/30/18 AAM Statement, GFK MRI Spring, 2018
2019 GENERAL RATES AD SIZE RATE COVERS RATE Full Page $165,345 2nd Cover $181,880 2/3 Page $132,280 3rd Cover $165,345 1/2 Page $107,475 4th Cover $211,645 1/3 Page $81,020 ALL RATES ARE GROSS
2019 PRODUCTION CALENDAR FREQUENCY: 6X SINGLE COPY PRICE: $5.99 610,000 663,734 RATE BASE AAM-AUDITED CIRCULATION ISSUE AD CLOSE MATS DUE ON-SALE DATE JAN/FEB 11/09/18 11/20/18 12/31/18 MARCH/APRIL 1/11/19 1/23/19 3/05/19 MAY/JUNE 3/08/19 3/20/19 4/30/19 JULY/AUG 5/10/19 5/22/19 7/02/19 SEP/OCT 7/12/19 7/24/19 9/03/19 NOV/DEC 9/13/19 9/25/19 11/5/19 JAN/FEB '20 11/08/19 11/19/19 12/31/19
2019 PRODUCTION
SPECIFICATIONS
PUBLICATION TRIM SIZE: 8.875" X 10.875"
*EFFECTIVE WITH RW NOV/DEC '18 ISSUE
AD SIZE BLEED TRIM SIZE LIVE/NON-BLEED
Full Page 9 1/8” x 11 1/8” 8 7/8” x 10 7/8” 8 3/8” x 10 3/8”
Spread 18” x 11 1/8” 17 3/4” x 10 7/8” 17 1/4” x 10 3/8”
1/2 Page Horizontal 9 1/8” x 5 1/2” 8 7/8” x 5 1/4” 8 3/8” x 4 3/4”
1/2 Page Horizontal Spread 18” x 5 1/2” 17 3/4” x 5 1/4” 17 1/4” x 4 3/4”
2/3 Vertical 5 3/4” x 11 1/8” 5 1/2” x 10 7/8” 5” x 10 3/8”
1/3 Vertical 3 1/8” x 11 1/8” 2 7/8” x 10 7/8” 2 3/8” x 10 3/8”
1/3 Horizontal 9 1/8” x 3 3/4” 8 7/8” x 3 1/2” 8 3/8” x 3”
1/3 Square 6” x 5 1/2” 5 3/4” x 5 1/4” 5 1/4” x 4 3/4”
MATERIAL REQUIREMENTS PDF/X-1a:2001 FILE REQUIREMENTS
File must be PDF/X-1a:2001 - version 1.3 Compliant.
Scanned images must be high resolution (300 dpi),
Electronic advertising file delivery available at CMYK (no spot colors, RGB, LAB, or ICC color profiles),
www.adshuttle.com/hearst. Please do not send back and saved in TIFF or EPS format. All fonts must be
up file on disk after posting to Ad Shuttle. E-mailing files included and be Type 1 or 3 (no TrueType).
is not acceptable.
DIGITAL EDITIONS
PROOFS National print advertisers are automatically opted in
Hearst utilizes Virtual Proofing technology for all titles. to all digital editions. Should an advertiser wish to opt
Hard copy guidance is no longer required. out, it should be noted on their Insertion Order. No
new materials are required for digital editions. For all
ACCEPTED FILE FORMAT standard units, we will utilize the original supplied files
PDF/X-1a:2001 - version 1.3 straight from print.
GENERAL FILE REQUIREMENTS CONTACT INFO
File to contain only 1 page or 1 spread. The page size must be Any questions regarding ad specs and material due
consistent from page to page. Pages must be created to dates, contact:
include bleed when required. All required trapping should be Karla Arenas Gonzalez
done prior to creating the file. Include quality control patch QG Ad Services
(color bars) within maximum dimension of ad file. All marks 414.622.2815 | kaarenasgonz@qg.com
(trim, bleed, center) should be included in all colors.
Any questions regarding inserts or BRCs, contact:
Estrella Bibas
PubWorx
305.859.0089 | estrella.bibas@pubworx.com
INTERNATIONAL
18 COUNTRIES
18 EDITIONS
15 WEBSITES
AUSTRALIA ITALY SOUTH KOREA
BRAZIL MEXICO SPAIN
CHINA NETHERLANDS SWEDEN
FRANCE NORWAY TURKEY
GERMANY POLAND UNITED KINGDOM
HUNGARY SOUTH AFRICA UNITED STATES
760,OOO+ 3 MILLION+
CIRCULATION READERS
7 MILLION 3.6 MILLION+
SOCIAL FOLLOWING UNIQUE VISITORSDIGITAL ENGAGEMENT
RUNNERSWORLD.COM users are so much more
than just runners – they are active influentials
constantly on the go. They love that each day
their passion for running allows them to explore
new places and take on new challenges.
RW.COM USER AUDIENCE
$98,751 20,689,989
MEDIAN HHI MONTHLY PAGE VIEWS
36.4 5,322,096
MEDIAN AGE
MONTHLY UNIQUES
42/58
M/F SPLIT
74%
ANY COLLEGE
Source: January – September 2018 GA; Jan – Sep 2018 comScore Multi-Platform;
2018 comScore Multi-Platform//GfK MRI Media Fusion (07-18/S18)SOCIAL ENGAGEMENT
5 MILLION SOCIAL CONNECTIONS
RUNNER'S WORLD ENGAGES, INSPIRES, AND
MOTIVATES A ROBUST SOCIAL COMMUNITY!
FACEBOOK 2.1 MILLION TWITTER 1.7 MILLION
INSTAGRAM 700,000 PINTEREST 176,000RUNNER’S WORLD EVENTS RUNNER’S WORLD HALF & FESTIVAL BOSTON POP-UP MAJOR MARATHONS RUNNER'S WORLD is everywhere our readers go. We offer unique sponsorship and experiential opportunities for brands to connect face-to-face with consumers in a meaningful and measurable way. Leveraging our relationships. Runners world offers complete capabilites in building and executing turnkey custom marketing platforms. From sampling to title sponsorships. We excel at matching brands to the perfect venue to reach an active, affluent and receptive audience at the point of participation.
SIGNATURE EVENT BETHLEHEM, PA | OCTOBER 2019 HEALTH & FITNESS EXPO SEMINARS KIDS RACES FINISH LINE FESTIVAL LIVE MUSIC DINNER WITH THE EDITORS 7,000 13,500+ 274 MILLION+ RUNNERS EXPO ATTENDEES MEDIA IMPRESSIONS
RUNNER'S WORLD BOSTON POP-UP BOSTON, MA | APRIL 2019 ATHLETE & RUNNER’S WORLD EDITOR SEMINARS PHOTO EXPERIENCE SHAKEOUT RUNS RW CLASSES EXCLUSIVE RETAIL & MERCHANDISE SAMPLING 10,000+ CONSUMERS
MAJOR MARATHONS MARKETING OPPORTUNITIES SAMPLING INTEGRATION OF YOUR ATHLETES/BRAND AMBASSADORS CO-BRANDED GIVEAWAYS RETAIL DRIVERS SWEEPSTAKES SOCIAL MEDIA ACTIVATION SHAKEOUT RUNS AND MORE
ADVERTISING CONTACTS
PAUL E. COLLINS IAN SINCLAIR
PUBLISHER EASTERN ADVERTISING
212.767.6660 DIRECTOR
PAUL.COLLINS@HEARST.COM 203.376.4470
IAN.SINCLAIR@HEARST.COM
CAROLINE HALL
SALES ASSISTANT EMILY MCCOY
212-767-6627 MIDWEST INTEGRATED
CAROLINE.HALL@HEARST.COM SALES DIRECTOR
312.964.4976
JACKIE COKER EMILY.MCCOY@HEARST.COM
EVENTS
801.668-6038 AUTUMN JENKS
JCOKERMEDIA@GMAIL.COM MIDWEST ADVERTISING
DIRECTOR
312.696.4127
AUTUMN.JENKS@HEARST.COMTERMS & CONDITIONS
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Publisher, and that such advertisement is neither orders may not be cancelled or changed by the advertiser
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products (including prizes) or services related to
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arising from any Claims. will not be entitled to any discount with respect to such
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orders, ordinances, and statutes of the United States, increases that occur throughout the contract period.
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