World Tourism Forum Lucerne Presentation for sponsors and partners
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World Tourism Forum Lucerne Presentation for sponsors and partners World Tourism Forum Lucerne Zentralstrasse 9, 6003 Lucerne Martin Barth President & CEO Telephone: +41 41 228 99 82 Email: martin.barth@wtflucerne.org Website: www.wtflucerne.org Lucerne, 4 July 2017
Welcome to the
Event for partners and sponsors
of World Tourism Forum Lucerne 2017
1
Partners and Sponsors 2017
2
Partners and Sponsors 2017
3
Agenda
Topic Responsible Duration
1 Strategy M. Barth 5 min.
2 Analysis of WTFL 2017 M. Barth 30 min.
3 Media Analysis of WTFL 2017 S. Benz / S. Biedermann 10 min.
4 Summary M. Barth 10 min.
5 Outlook M. Barth 15 min.
6 Feedback and Discussion All 20 min.
Cocktails (18.30 – 20.00)
4
1. Strategy
5
Vision
The World Tourism Forum Lucerne is the leading interactive
platform in the industry, where CEOs, Ministers, Academia,
Finance, Start-Ups, the Next Generation and Young
Talents become a strong community addressing the future
challenges of the travel, tourism and hospitality industry and
shape a more sustainable future.
6
Mission
• We connect open minded-people from three generations
from five continents.
• We bring together the public and the private sector.
• We close the gap between academia and industry.
• We learn from others by drawing parallels.
• We concentrate on innovation, talents and sustainable
development as tomorrow’s drivers.
7
Values
Integration
We have confidence in each
other and believe in the
benefit of working together.
Interaction
We respect different
opinions and are convinced
that an open discussion will
bring new perspectives and
better solutions.
Innovation
We strive for innovation
and are therefore ready to
engage.
Initiatives
We walk the talk and turn
words into actions.
8
Target Group
92. Analysis of WTFL 2017
10Key Figures
75 500 3
Countries Executives, Leaders and Generations of
participating Experts from the industry participants
11Development
2009 2011 2013 2015 2017
Participants 200 230 400 450 500
Percentage foreign participants 50% 60% 50% 62% 56%
Represented nations 23 30 60 65 75
Number of website visitors
6’500 13’000 15’400 16’300 79’000 *
between November and May
* Number of visitors of website “wtflucerne.org” and event websites (Forum and Side Events)
12Mix of Participants
13Participants from all over the world
General impression of WTFL 2017?
3%
36%
61%
excellent good sufficient
15Will you come again?
16Rating Programme & Participants
Programme Networking Opportunities
3% 3%
12%
28%
44%
69%
41%
excellent good sufficient poor excellent good sufficient
Participants
41%
59%
excellent good 17What are the main reasons to participate
at the Forum?
New impulses by interacting with
25% 21% three generations
Networking opportunities
Programme / speakers
29%
25% Bridging the silos across the
industry, government, academia
18What was your personal highlight
of WTFL 2017?
I am a strong believer that different
generations should learn from each Meeting dynamic people from
others, and this is what the WTFL this industry.
year managed to showcase.
I enjoyed the Next Generation Day a
I realized, how fast market trends are
great deal. I also enjoyed interacting
shifting. Some suggestions for
with different generations and spheres
solutions were enlightening.
of the industry - especially because
I'm from government so we don't
get enough real exposure to the
industry.
The key take home message was that
all industry stakeholder must align
and work together towards Wonderful people with wonderful
sustainable tourism. experiences.
19Personal Impression
20What topics/speakers do you suggest
for 2019?
- How tourism can cooperate and collaborate more
effectively with other sectors, civil society, etc.
- What problems can tourism industry face in 10 years?
- More speakers from the digital scene
- Digitalization / Ressource Efficiency / Sustainability / Value
of intercultural exchange through tourism / Aviation
environmental footprints / More female speakers
- More focus on emerging tourist destinations during the
speeches
21Side Events WTFL 2017
22Timetable
CEOs ACADEMIA MINISTERS (NEW) START-UPS (NEW) NEXT GENERATION YOUNG TALENTS
19.30 - 22.00 18.30 - 22.00
TUESDAY, 2 MAY 2017 Welcome & Welcome &
Cocktail Dinner
10.30 - 11.00 Start-Up Next Generation Career Planning
Arrival and Welcome Innovation Camp Competition Session
St. Charles Hall (Meggen)
11.00 - 13.00
Think Tank Session I Hotel Astoria Hotel Hotel Montana
13.00 - 14.15 (Lucerne) Steigenberger (Lucerne)
Networking Lunch Bellerive au Lac
WEDNESDAY, 3 MAY 2017
(Zurich)
14.15 - 17.30
Think Tank Session II + III
17.30 - 18.00
Summary and Outlook
19.30 - 22.00 19.30 - 22.00
Dinner at Hotel Palace (Lucerne) Kitchen Party at Hotel Montana (Lucerne)
10.15 - 14.15
OPENING SESSION WORLD TOURISM FORUM LUCERNE 2017
KKL (Lucerne)
14.15 - 18.30
THURSDAY, 4 MAY 2017 WORLD TOURISM FORUM LUCERNE 2017
KKL (Lucerne)
18.30 - 22.00
COCKTAIL DINNER & YOUNG TALENT AWARD CEREMONY
St. Charles Hall (Meggen)
08.30 - 17.00
FRIDAY, 5 MAY 2017 WORLD TOURISM FORUM LUCERNE 2017
KKL (Lucerne)
08.00 - 17.00
SATURDAY, 6 MAY 2017 Optional Programme
(Bürgenstock Resort Excursion / Andermatt Tour / Skiing Day / Sight-Seeing in Lucerne / UNESCO Biosphere Entlebuch)
23Think Tank 2017
- 65 CEOs, Ministers,
Investors and Professors
- Unique gathering at the
villa St Charles Hall at the
Lake Lucerne
- New format with Question
Cafés, Stimulus Sessions,
Walking Break
- World-renowned
experience engineer David
Pearl as moderator
24Think Tank 2017
25Statements of Think Tank 2017
“The WTFL Think Tank in Lucerne aims to provide strong
leadership to the tourism and travel industry through best
practice and knowledge sharing. Working together responsibly
and sharing ideas and solutions are the only way to secure a
sustainable and prosperous future to the industry in a global
context.”
Eduardo Santander, Executive Director European Travel Commission
"It was wonderful to work in a place with people from all
around the world where the politics were gone, the
differences were gone. We all just wanted to work for the
good of humanity."
Christopher Rodrigues, Chair British Council
"Every year this is a such a great event, the best on the
calendar. World Tourism Forum Lucerne manages to get 60 of
the busiest people in tourism to come together and work
together for a day. What a great conference!"
Anita Mendiratta, Special Advisor to Secretary-General UNWTO
26Start-Up Innovation Camp 2017
Full day Camp with Start-Up pitches, workshops and coaching
27Start-Up Innovation Camp - Figures
WTFL 2017
Number of applications 170
Countries of entries 50
Categories 4
Finalists 16
Winners 4
28Start-Up Winners 2017
Bidroom, The Netherlands
Bidroom is a revolutionary private hotel booking platform that generates
direct reservations without charging any commission and provides the
best rates for guests.
www.bidroom.com
Global Himalayan Expedition, India
Global Himalayan Expedition is focused towards providing clean energy,
digital education and wireless connectivity access to remote Himalayan
communities through impact tourism.
www.ghe.co.in
Hello Here, Poland
Hello Here is a platform designed to improve hosts-guests engagement
and upsell on-demand services provided by hosts in short term rentals.
www.hellohereapp.com
Tastemakers Africa, United States
Tastemakers Africa is an online marketplace where you can list, discover,
and book epic experiences in African cities.
www.tastemakersafrica.com
29Feedback Start-Ups
30Statement of Start-Up
“It’s rare that you have access to the leading stakeholders of your
industry in one room. Being able to present, get feedback, and be
recognized as an innovator in the presence of these leaders was
one of the highlights of our year and added tremendous value to
our journey.”
Cherae Robinson
Founder & CEO
Tastemakers Africa
31Next Generation Day 2017
Next Generation Partner:
Topic: “Coopetition”
32CEO-Next Generation Tandems 2017 Company CEO/Minister/Executive Next Generation Swisscontact Gabriella Crescini Veronika Schanderl MyClimate René Estermann Irina Ignat Deutsche Hospitality Puneet Chhatwal Nikolas Proch UNWTO Taleb Rifai Eunji Tae MaCher Derek Hydon Patrick Masden National Trade and Tourism Isabel Hill Brian Beall Office South African Tourism Board Sisa Ntshona Mosilo Sofonia Kenya Tourism Board Betty Radier Jacinta Nzioka Munich Airport Michael Kerkloh Benedikt Staudt Max Chocolatier Patrik König Ramona Odermatt Europcar Marcus Bernhardt Sinduja Loganathan IATA Paul Steele James Wiltshire
Career Planning Session 2017
Partner:
34Targets Talent Management
- Create awareness of CEOs for the importance of Talent
Management/War for Talents
- Exchange of ideas between executives and Young Talents
- Networking platform for Young Talents
- Establish World Tourism Forum as a platform which strongly
commits on talent fostering
35Partner Universities WTFL 2017
Australia: China: South Africa:
Austria: Germany: Switzerland:
Azerbaijan: Indonesia: Switzerland:
Botswana: Macedonia: Switzerland:
Brazil: Mexico: Thailand:
Canada: Russia: United
Kingdom:
China: Singapore:
36New Partner Universities WTFL 2019
India
‒ Maulana Azad Educational Trust’s Institute of Hotel
Management Aurangbad (Taj Group)
‒ Amity University Uttar Pradesh, Nodia India
Kazakhstan
‒ Al-Farabi Kazakh National University
Kenya
‒ Kenya Utalii College
37Statement of Young Talent
“Every aspect of the Young Talent Programme will be beneficial to
my career, starting from the career planning sessions with Korn-
Ferry and networking cocktails to the Forum itself and the
workshops it included. I am looking forward to collaborate in the
near future with the other Young Talents and industry experts."
Sari Arab
Student at IMI University Centre
Switzerland
38Young Talent - Figures
WTFL WTFL WTFL WTFL WTFL
2009 2011 2013 2015 2017
# Partner universities 3 6 9 15 20
# Info-Email «Call for
300 600 750 1’000 1200
papers» to students
# Abstracts 10 18 45 55 70
# «Final Papers»
8 17 19 29 40
(max. 3 per school)
# Nominated Young Talents 4 7 8 9 9
39Young Talents, Next Generations
and Start-Ups
403. Media Analysis WTFL 2017
41PR WORLD TOURISM FORUM LUCERNE
2017
ZÜRICH . WIEN .
03.07.2017
BERLINAgenda
• PR activities
• Partners
• Press releases
• Media coverage CH/international
• Examples
ZÜRICH . WIEN .
43
BERLINPR activities
• Elaboration of key messages and
measures
• Mailing of press releases
• Media contact before/during/after the
Forum
• Theme setting/1:1-Interviews
• Media monitoring CH/international
• Invitation/accreditation
• Support on site
ZÜRICH . WIEN .
44
BERLINPartners
• Partners in main countries
– CH/international: PrimCom Switzerland
– DE: PrimCom Germany
– AT: PrimCom Austria
ZÜRICH . WIEN .
45
BERLINPress releases
• 10 press releases between March 2016 and May 2017
• Subjects
– Think Tank Baku
– Event Announcement
– Start-Up Innovation Camp
– Next Generation Competition
– WTFL Advisory board / new members
– Start-Up Innovation Camp – the finalists
– WTFL opening / Think Tank
– WTFL day 1
– WTFL day 2 / closing
– Winners Start-up Innovation Camp
ZÜRICH . WIEN .
46
BERLINPress releases
• 1-2 more press releases to come
– Aviation study
– Destinations under pressure
ZÜRICH . WIEN .
47
BERLINMedia coverage Switzerland
WTFL 2017 WTFL 2015 WTFL 2013 WTFL 2011
Total number of articles 169 167 130 100
CHF 1,01 Mio.
Equivalent advertising value CHF 941’000 (without SRF CHF 700’000 CHF 480’000
889’000)
Number of copies (print) 1.96 Mio. 1.75 Mio. 2.62 Mio. 2.48 Mio.
Coverage, in readers (print) 5.5 Mio. 5.2 Mio. 5.5 Mio. 3.5 Mio.
TV reports -- - SRF 1 -- --
- DRS4
- SRF 1
- Radio Central - RSR 1
Radio reports - Radio SRF1 - Radio Central/
- World Radio (News)
Sunshine
CH
Unique Users Per Month > 22.8 Mio. > 19 Mio. 2.5 Mio. 0.6 Mio.
Number of journalists at WTFL 20 * 13 15 15
* plus. 3 no-shows / 1 last-minute cancellation
ZÜRICH . WIEN .
48
BERLINMedia coverage International
WTFL 2017 WTFL 2015 WTFL 2013 WTFL 2011
Total number of articles
87 n/s n/s --
(online)
Number of international
6 3 8 --
journalists at WTFL
ZÜRICH . WIEN .
49
BERLINExamples
Zentralschweiz am Sonntag, Hotel Revue, Tages-Anzeiger, FVW (online), Sonntagszeitung,
August 2016 March 2017 March 2017 April 2017 April 2017
Finews Asia (Singapore), Moneycab.com, Aerotelegraph.com, Sonntagszeitung, Gastro Journal,
April 2017 May 2017 May 2017 May 2017 May 2017
ZÜRICH . WIEN .
50
BERLIN4. Summary
51Summary WTFL 2017
- 2017 was a great success
- 500 participants from 75 countries and 3 generations
- Event of high quality
- Inspiring keynote speakers: Simon Anholt, Jason Fox, John
Perrottet, Anne Sherry
- Successful 1st Start-Up Innovation Camp with 170 Applications, 16
Finalists and 4 Winners
- 1st Tourism Star Award celebrated the most committed, inspiring
and passionate person working in tourism
- Good mix of government, industry and academia (bridging the silos)
- Setting of the three days
525. Outlook
53Activities 2018
What Where When
Think Tank Greece March 2018
Talent Boost Australia May 2018
Start-Up Innovation Camp open Autumn 2018
54Forum 2019 (1- 3 May)
- Shorten the Forum and Side Events to 2 days
- Better integration of Side Events and Forum
- Bridge the silos between all participants
- Rethink pricing
- Topic is important, but …!
- More industry participants
- Guest Country
55Activities of the WTFL Platform
56Partner Concept WTFL 2019
Guest Country
Lead Partner
Premium Partner
Topic Partner
Partners
Suppliers
Supporters
57Specifications of partnerships
(2 years, except Guest Country)
Guest Country
a) Full 2-year partnership (incl. Start-Up Innovation Camp,
Think Tank and Talent Boost in the guest country in the
following year)
b) 1-year partnership (incl. Think Tank and Talent Boost in the
guest country in the following year)
c) Forum and Talent partnership (incl. Talent Boost in the
guest country in the following year)
d) Forum partnership
Lead Partner
Premium Partners
58Specifications of partnerships
Topic Partners
‒ Start-Up Innovation Partners
‒ Next Generation Partner
‒ Young Talent Partner
‒ Sustainable development Partner
Partners
‒ Mobility partner
‒ Swissness partner
‒ Venue partner
‒ Media partners
Suppliers
Supporters
59Business Model
606. Feedback and Discussion
61Discussion points
- Your opinion on the planned activities between the different
Forums?
- Inputs to the Business Model of WTFL?
- Where do you see points to optimise for the next Forum in Lucerne
in 2019?
- How can we attract more CEOs from all the different sectors
(cruise, airline, airports, hospitality)
- Where do you see ways for an even better integration of the Start-
Ups, Next Generation and Young Talents?
- Any suggestions for the Guest Country, Lead Partner and Topic
Partners for WTFL 2019?
- Topic for 2019?
62Enjoy the cocktails!
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