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Mediakit
                      2021

www.qz-online.de
www.qz-online.de - Storyblok
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021

QZ is the premier specialist journal on the subject of Quality Management
and Quality Assurance. It provides practice-based information across all
branches of industry for quality experts on subjects such as quality
systems and methods, applicable standards, product liability, CAQ software,
measurement and testing technology and the latest trends and career
opportunities.
As a subscription magazine with the most paid circulation in the competitive
environment, QZ reaches an exclusive readership positioned within the
middle to top management sector. Providing practically-oriented technical
articles and product reports, QZ helps keep readers abreast of the latest
trends and developments. With varied and interesting reports, interviews
and comments, QZ provides valuable orientation in the professional
environment.

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021

Circulation analysis

Distributed circulation total                  44,590
Printed circulation                            13,185 *
Distributed circulation print                  12,918 *
paid circulation                                9,079 *
other countries                                   463 *
                                                                             * IVW: Average copies per issue as per 01.07.19 till 30.06.20
Archive, sample and residual copies               268 *                      **Internal information: charged e-paper accesses
Distributed circulation e-paper                31,672 **                        (especially company licences, average 2020).

Main industry / segment*

  Manufacturing industry                                                                                                      65%

  Engineering firms, consultants                                               13%

  Industrial services (e.g. software houses)                                    13%

  Medizin- und Gesundheitswesen, Alten- und Krankenpflege               4%

  Universitäten, Hochschulen, berufliche Weiterbildung                  4%

  Others                                                               2%

All relevant departments read QZ*

  Quality management and control                                                                                                         75%

  Company management                                                         11%

  Manufacturing, production                                                   11%
                                                                                                           Summary of the survey methodology:
  Purchase, materials management                                       2%                                  1. Method: Dissemination analysis through file evaluation
                                                                                                           2. Population: DCP 12.918 = 100%
  Marketing / Sales                                                    1%
                                                                                                           3. Sample: full census
                                                                                                           4. The target of the investigation: deleted
                                                                                                           5. Period of the study: August 2020
                                                                                                           6. Execution of the study: Publisher

70% are employed in an executive position*                                   QZ is read in companies of all sizes*

                                                   16%           21%                                                                                        25%
  C EO / Proprietor /                                                         up to 49 employees                             32%
   Member of the board                                                         50-99 employees
                                         12%
  T echnical director, operations                                             100-199 employees
   manager, head of department                                                                                                                                    6%
                                                                               200-499 employees
  Technical specialist
                                                                               500-999 employees                                                             11%
  Others                                                                                                                        10%
                                                                               1.000 and more employees
                                                           50%                                                                                    16%

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021

 Continuous topics and columns in every issue of QZ
 General news, events, expert voices, trends, studies, book reviews
 Carreer / Soft Skills career advice, qualification and personal development, know-how quizzes, labor law
 Quality management conventional and innovative quality management tools (FMEA, Six Sigma, CIP, value stream analysis, KPI and many more), relevant
 quality standards, law
 Software computer aided quality assurance (CAQ), manufacturing execution systems (MES), business process management (BPM), compliance management systems (CMS)
 Metrology & Testing production measurement for quality assurance; non-contact optical and tactile measurement and testing techniques, industrial image
 processing/machine vision, destructive/non-destructive testing methods, mechanical measurement and testing equipment
  Issue     Closing Dates     Themes                                                                                                   Trade Fairs / Conferences 2021

   1
            Advertisement:       Career/Soft Skills job change, job application
            26.11.2020           Quality management risk management, complaint handling, customer satisfaction,
                              Service

            Publication:         internal/external audits and revisions
 January    07.01.2021           Software CAQ, MES, BPM, CMS
                                 Metrology & Testing dimensional metrology, coordinate metrology, optical
                                 metrology and testing, shape and surface measurement, materials testing

   2
         Advertisement:          Career/Soft Skills time management, stress management
         07.01.2021              Quality management integrated management systems, process management, project
                              Service

         Publication:            management, perceived quality
February 06.02.2021              Software CAQ, MES, BPM, CMS
                                 Metrology & Testing industrial image processing/machine vision, optical inspection

   3
            Advertisement:       Career/Soft Skills womanpower, leadership, communication techniques                                   Metav,
            02.02.2021           Quality management internal/external audits and revisions, compliance, controlling                    Dusseldorf, 23.-26.03.2021
                              Industry

            Publication:          Software MES market overview                                                                        Konferenz Qualität,
  March     04.03.2021           Metrology & Testing dimensional metrology, coordinate metrology, optical                              Dusseldorf, 24.-25.03.2021
                                 metrology and testing, shape and surface measurement, materials testing

   4
            Advertisement:       Career/Soft Skills teambuilding, conflict management, employee motivation and                         Hannover Messe,
            02.03.2021           employee satisfaction                                                                                 Hanover, 12.-16.04.2021
                              Industry

            Publication:         Quality management agility, innovation management, integrated management systems                      MedTec LIVE,
  April     01.04.2021           Software CAQ, MES, BPM, CMS, NEW: AI-based quality assurance                                          Nuremberg, 20.-22.04.2021
                                 Metrology & Testing dimensional metrology, coordinate metrology, optical
                                 metrology and testing, shape and surface measurement, materials testing

   5
            Advertisement:               Career/Soft Skills career opportunities, intercultural skills, negotiation techniques         Sensor+Test,
            25.03.2021                   Quality management digitization/industry 4.0, information security and cyber                  Nuremberg, 04.-06.05.2021
                              Industry

            Publication:                 security, data protection and compliance                                                      CONTROL,
   May      28.04.2021                    Software CAQ market overview                                                                Stuttgart, 04.-07.05.2021
                                         Metrology & Testing EXHIBITION ISSUE FOR CONTROL

   6
            Advertisement:               Career/Soft Skills corporate culture, leadership, change management                           Laser,
                              Industry

            27.04.2021                   Quality management CIP, internal/external audits and revisions, Business Excellence           Munich, 21.-24.06.2021
            Publication:                 Software CAQ, MES, BPM, CMS, NEW: quality assurance via Blockchain
  June      01.06.2021                   Metrology & Testing industrial image processing/machine vision, optical inspection

   7
            Advertisement:               Career/Soft Skills qualification, personal development, labor law
            01.06.2021                   Quality management process managment, project management, knowledge
                              Industry

            Publication:                 management/documentation
   July     05.07.2021                    Software BPM market overview
                                         Metrology & Testing FOLLOW-UP REPORT ON CONTROL

   8
            Advertisement:               Career/Soft Skills interface communication, organisation development, stress
            06.07.2021                   management
            Publication:                 Quality management risk management, internal/external audits and revisions,
                              Service

 August     05.08.2021                   controlling
                                         Software CAQ, MES, BPM, CMS
                                         Metrology & Testing dimensional metrology, coordinate metrology, optical
                                         metrology and testing, shape and surface measurement, materials testing

   9
          Advertisement:                 Career/Soft Skills company succession/generation conflicts, leadership, teambuilding
          03.08.2021                     Quality management product safety and reliability/liability, product conformity, compliance
                              Industry

          Publication:                    Software CMS market overview
September 02.09.2021                     Metrology & Testing dimensional metrology, coordinate metrology, optical
                                         metrology and testing, shape and surface measurement, materials testing

 10
            Advertisement:               Career/Soft Skills feedback culture, error tolerance, communication techniques                EMO,
            01.09.2021                   Quality management knowledge management/documentation, internal/external                      Milano, 04.-09.10.2021
            Publication:                 audits and revisions, quality planning                                                        Motek,
                              Service

 October    01.10.2021                   Software CAQ, MES, BPM, CMS                                                                   Stuttgart, 05.-08.10.2021
                                         Metrology & Testing EXHIBITION ISSUE FOR VISION:                                              VISION,
                                         dimensional metrology, coordinate metrology, optical                                          Stuttgart, 05.-07.10.2021
                                         metrology and testing, shape and surface measurement, materials testing

 11
         Advertisement:                  Career/Soft Skills lateral entry/change of industry, qualification, career prospects Productronica,
         04.10.2021                      Quality management digitization/industry 4.0, information security and cyber         Munich, 16.-19.11.2021
                              Industry

         Publication:                    security, data protection and compliance
November 04.11.2021                      Software CAQ, MES, BPM, CMS
                                         Metrology & Testing industrial image processing/machine vision, optical inspection,
                                         NEW: quality assurance with VR/AR

 12
         Advertisement:                  Career/Soft Skills job change, application, negotiation techniques                            PM-Forum, tbd
         02.11.2021                      Quality management integrated management systems, occupational safety,
                                                                                                                                                                        Subject to change.

                                                                                                                                       Deutscher Qualitätsmanagement-
                              Service

         Publication:                    health management, environmental management                                                   Kongress, tbd
December 02.12.2021                      Software CAQ, MES, BPM, CMS                                                                   Nationaler Qualitätskongress
                                         Metrology & Testing dimensional metrology, coordinate metrology, optical                      Gesundheit, tbd
                                         metrology and testing, shape and surface measurement, materials testing

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021

                                                                                                                           Advertising Rates

                                                                                    New features:               New features:                New features:
                                                                                   The new e-paper              In the e-paper,            Your supplements
                                                                                  extends the reach           the link url of your            will also be
                                                                                  of your ad in the           printed ad will link          published in the
                                                                                      magazine.                to your website.                 e-paper.

Advertising formats and rates
                                                 Type Area                             Trim/Bleed Ads
            Format                                                                                                                       Price
                                            width x height (mm)                      width x height (mm)

                                                                                          210 x 160
          Front cover                                 -                                                                              fix € 7,700.--
                                                                                    + 3 mm bleed only right

   2nd/3rd/4th Cover page                             -                                    210 x 297                                  € 6,700.--

         4th Cover page                               -                                    210 x 297                                  € 7,800.--

            1 page                                175 x 250                                210 x 297                                  € 6,550.--

          Junior page                             122 x 175                                137 x 197                                  € 4,350.--

                                                   85 x 250                                101 x 297
           1/2 page                                                                                                                   € 3,600.--
                                                  175 x 122                                210 x 145
                                                   55 x 250                                 70 x 297
           1/3 page                                                                                                                   € 2,800.--
                                                  175 x 80                                 210 x 105

                                                   85 x 122                                101 x 145
           1/4 page                                40 x 250                                   55 x 297                                € 2,100.--
                                                  175 x 58                                 210 x 85

                                                   85 x 58
           1/8 page                               175 x 28                                     -                                      € 1,450.--
                                                   40 x 122

Please ask for our seperate specifications data sheet.

Technical information, data transfer
Copy transfer		 FTP:                  Access data on request                        Images 		 Quality and resolution:
		E-Mail: media@hanser.de                                                           		To ensure good quality reproduction in the
                                                                                              publication, images must be received in a size
Software/file formats      Preferred file format:
                          	                                                                  ratio of 1:1 with a resolution of at least 300 dpi;
                           Highend PDF – PDF/X4 bzw. PDF/X5                                   if received in 1:2, a resolution of 600 dpi, etc.
                           All the copy and illustrations used (graphics,                     Mode: CMYK or gray steps.
                           logos, etc.) must be stored on the data carrier!                   File formats: PDF, TIF, EPS - closed,
                           In the case of advertisements with bleed, please                   typefaces converted as paths/curves.
                           make provision for 3 mm trim on every side.                        Photoshop EPS- not DCS- or JPEG-compressed,
Proofs                       P lease supply a binding color printout for every               save trim paths of overlays.
                              advertisement which is intended to be exposed.        Warranty                  	The printers appointed by us can only expose
                              In the case of 4c advertisements, we require a                                    what is contained on the data carriers you
                              proof with FOGRA media wedge.                                                     supply. We accept no liability for variations
                            Color printouts made on color copiers or printers                                  in texts, images, typefaces or colors.
                             are not binding in respect of colors.
                                                                                    Contact		 Miriam Weihe (Ad Management)
Please give the following   •   Name of publication                                 		 Phone +49 89 99830-216
information at the same     •   Issue number                                        		miriam.weihe@hanser.de
time, without fail:         •   Format/size (if possible, in 1:1 format)
		                          •   Enclose paper printout (fax)                        All advertisement orders will be processed in accordance with the
		                          •   Save advertisements under customer‘s name -        General Terms and conditions of publishing house which are available at:
                                 not under the agency‘s name                        www.hanser.de

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
QZ QUALITÄT UND ZUVERLÄSSIGKEIT | MEDIA KIT 2021

                                                                                      Advertising conditions

Advertising conditions
Trim size			              210 x 297 mm (width x height)
Type area
           175 x 250 mm (width x height)
Bleed			                  3 mm at the bottom, left, right.
			                       5 mm at the top

Discount
Frequency discounts		for bookings within a 12-month period:
                      3 adverts = 5%
                      6 adverts = 10%
                      9 adverts = 15%

Volume discounts				for bookings within a 12-month period:
                     3 pages = 10%
                     6 pages = 15%
                     9 pages = 20%

Term of payment 			        et 30 days. 2 % discount for payments made within 8 days after date of invoice.
                          N
                          Bank details: Postbank Munich, Acct. no. 77 97 46 800, Bank code 700 100 80,
                          IBAN: DE71700100800779746800, Swift Code: PBNKDEFF, Vat. no.: DE 129 735 021

Ad Management				Miriam Weihe
                  Phone +49 89 99830-216
                  miriam.weihe@hanser.de

All advertisement orders will be processed in accordance with the
General Terms and conditions of publishing house which are available at: www.hanser.de

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

More coverage in your target group
                                                         The online portal www.qz-online.de, which deals with the topics of
                                                         quality management and quality assurance, provides traditional banner
                                                         advertising and individual special formats that are tailored to fit your
                                                         campaign.
                                                         By using the journal QZ Qualität und Zuverlässigkeit (Quality and
                                                         Reliability) and the online portal crossmedial, you increase the range
                                                         of your target audience through the timely combination of both media.
                                                         In addition to the subscribers of QZ, who have exclusive access to the
                                                         archive of the portal, www.qz-online.de offers 82,958 visits* and
                                                         148,511 page impressions* (page views).
                                                         An accurate measurement of success of your banner campaign is
                                                         provided by our Helios IQ ad serving system, which we will provide
                                                         after your campaign has expired.
                                                         * certified by IVW Online! Average 2019

                                                                                                                For animations
                                                                                                                on various
                                                                                                                banner formats,
                                                                                                                refer to:

Display – Positions                                                                                             www.hanser-mediacenter.de

Home / Navigation page                          Single article page                                           Mobile placements

                    Pos 1                                                 Pos 1                                            Header
                                                Pos 3a

                                                                                                     Pos 4a
Pos 3a

                                      Pos 4a

                    Header                                               Header
                                                                                                                          Content

                    Pos 2                                                 Pos 2
                                                                                                                        Standard 6:1
                 Content
                                                                                                                          Content
                    Pos 16                                 Content                          Pos 6
                                                Pos 3b

                                                                                                     Pos 4b
Pos 3b

                                      Pos 4b

                 Content                                                                                                Standard 6:1

                    Pos 5
                                                                                                                          Content
                 Content     Pos 6
                                                         Pos 8                       Content                           Standard
                                                                                                                       Standard 6:1
                                                                                                                                6:1
                    Pos 7

          Content            Pos 8                                                                                        Content

                 Content
                                                                                                                       Standard
                                                                                                                       Standard 2:1
                                                                                                                                2:1
                                                           Content                          Pos 10
                    Pos 9

          Content                     Content
                             Pos 10                                                                                       Content

                    Footer                                               Footer                                            Footer

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

Display – Formats

                                                                                                                                                                                              (Wide) Skyscraper* (pos 4a)
                                                                                                                    (Wide) Skyscraper* (pos 3a)
                Skyline Ad (pos 3a)

                                                                       Skyline Ad (pos 4a)

                                                 Skyline Ad (pos 2)                                                                                           Billboard (pos 2)

                                                                                                                                                                Hockey Stick (pos 1)

                                                                                                                                                                                                  Hockey Stick (pos 4a)
                                                                                                                                                                                                     Slide Channel
  (Double) Sitebar Ad

                                                                                      (Double) Sitebar Ad

                                                                                                                                                                                                        (pos 4a)
                                                                                                                                                                               Medium/
       (pos 3a)

                                                                                           (pos 4a)

                                                                                                                                                                               Vertical
                                                                                                                                                                               Rectangle
                                                                                                                                                                               (pos 6/8/10)

                                               Superbanner (pos1)
                                                                                                            Sidekick Ad (pos 3a)

                                                                                                                                                                                                          Sidekick Ad (pos 4a)

                                               Superbanner (pos16)

                                         Full Banner (pos 5)                                                                                         Photo Gallery        

                                         Full Banner (pos 7)

                                         Full Banner (pos 9)
                                                                                                                                                          1       2    3       4 

                                                Fireplace Ad (pos 1)
                                                                                                                                                        HOMEPAGE
                 Fireplace Ad (pos 3a)

                                                                       Fireplace Ad (pos 4a)

                                                                                                                                                         Banderole Ad (Layer)
                                                                                                                                                                                                                                 Welcome Ad
                                                                                                                                                                                                                                   (Layer)

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

                                                                                                                               Display Rates

Banner formats         Placement (max. 2 rotations possible)            Category               Size in pixels | Data volume            Price / 4 weeks

                                                                         Home
                                                                   Quality management
Medium Rectangle          In the content, position 6, 8 or 10         Measurement                   300 x 250 | 40 KB                     € 1,220.--
                                                                        Software
                                                                        Services
                                                                         Home
                                                                   Quality management
Vertical Rectangle        In the content, position 6, 8 or 10         Measurement                   300 x 400 | 40 KB                     € 1,220.--
                                                                        Software
                                                                        Services
                                                                         Home
                                                                   Quality management
Full Banner               In the content, position 5, 7 or 9          Measurement                   468 x 60 | 40 KB                      € 1,370.--
                                                                        Software
                                                                        Services
                                                                         Home
                                                                   Quality management
(Wide) Skyscraper*        Exterior, position 3a, 3b, 4a or 4b         Measurement                120/160 x 600 | 40 KB                    € 1,220.--
                                                                        Software
                                                                        Services
                                                                         Home
                                                                   Quality management
                                Exterior, position 1 or
Superbanner                                                           Measurement                   728 x 90 | 40 KB                     € 1,.470.--
                           in the content, position 2 or 16
                                                                        Software
                                                                        Services
                                                                         Home
                                                                   Quality management
Billboard                                                                                                                                 € 1,510.--
                              In the content, position 2              Measurement               970 x 250 -> 400 | 80 KB
(expanding)                                                                                                                          (+ € 50.-- expanding)
                                                                        Software
                                                                        Services

                             Exterior, position 3a and 4a,                              2x 120/160 x 600 + 970 x 250 (Billboard) |
Skyline Ad                                                             Homepage                                                           € 3,390.--
                              in the content, position 2                                               40 KB each

                                                                         Home
                                                                   Quality management
                                                                                                                                          € 780.-- /
(Double) Sitebar Ad       Exterior, position 3a, 3b, 4a or 4b         Measurement              (2x) 300 x 600 | 80 KB each
                                                                                                                                          € 1,250.--
                                                                        Software
                                                                        Services

                             Exterior, position 1 and 4a,
Hockey Stick                                                           On request         728 x 90 + 120/160 x 600 | 40 KB each           € 2,950.--
                      background colouring as wallpaper possible

Welcome Ad                     Central above start page                Start page                   640 x 480 | 80 KB                € 1,720.-- / 14 days

                                                                                              120/160 x 600 left + right and
Fireplace Ad                Exterior, position 1, 3a and 4a            On request                                                         € 3,390.--
                                                                                              1,040 x 90 above | 40 KB each

Banderole Ad                Center above the whole width               On request                  1,000 x 250 | 80 KB                    € 3,010.--

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
www.qz-online.de - Storyblok
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

                                                                                                                                      Display Rates

Banner formats          Placement (max. 2 rotations possible)              Category                     Size in pixels | Data volume             Price / 4 weeks

Banderole Ad                 Center above the whole width                 On request                        1,000 x 250 | 80 KB                     € 3,010.--

                                                                            Home
                                                                      Quality management
Sidekick Ad                Exterior, position 3a, 3b, 4a or 4b                                          160 x 600/400 x 600 | 80 KB                  € 740.--
(expanding)                                                              Measurement
                                                                           Software
                                                                           Services

Slide Channel
                     Hockey stick with expanding (wide) skyscraper        On request         728 x 90 + 120/160 -> 400 x 600 | 40 KB each           € 3,010.--
(expanding)

                                       Position 4                                                                                                   € 1,270.--
Photo gallery                                                             On request                         620 x 480 | 80 KB
                                       Position 9                                                                                                   € 1,060.--

File formats           JPEG, PNG, GIF or HTML5
                                                                                       2:1
                                                                                                           For mobile devices:
Delivery address	Please e-mail the advertising material for your                                 6:1
                                                                                                           Please provide mobile ad in 6 : 1 (300 x 50 px)
                  campaign to media@hanser.de.                                                             and in 2 : 1 (300 x 150 px) in addition.
Delivery period        5 days prior to the start of the ad campaign
                                                                                   Reporting                   The access data for the ad campaign reports
Meta information	We require the following Meta information with
                                                                                                               will be sent to you in time for the start of the
                  delivery:
                                                                                                               ad campaign.
                  · Customer name      · Period of ad campaign
                  · Site used          · Placement on the site                     Terms of payment      Net 30 days. 2 % discount for payments made
                  · Ad format          · Contact person for queries                and banking account 	within 8 days after date of invoice.
                  · Click-URL                                                                            Place of payment: Munich
                                                                                                         Bank details: Postbank Munich
Contact 		Miriam Weihe (Ad Management)
                                                                                                         Acct. no. 77 97 46 800
          Phone +49 89 99830-216
                                                                                                         Bank code 700 100 80
          miriam.weihe@hanser.de
                                                                                                         IBAN: DE71700100800779746800
                                                                                                         Swift Code: PBNKDEFF
                                                                                                         Vat. no.: DE 129 735 021

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

Attractive Advertisement
in the newsletter of QZ
                                                                                      10,264
The weekly newsletter of the QZ informs about the latest                            Subscribers!
trends, new and important in the world of quality management.                            06/2019

Publication frequency     weekly on friday
Advertising formats     1 Picture / 2 Banner + Text advert               Banner                                                  Text advert
and Rates                 € 730.--*                                      € 485.--*                                               € 485.--*
                          Picture (150 x 150 pixels) or Banner           Banner (560 x 100 pixels)                               Headline + max. 300 characters
                          (560 x 100 pixels) incl. target URL for        incl. target URL for linking                            teaser text incl. target URL for linking
                          linking to your website plus teaser text       to your website                                         to your website
                          (Headline + max. 300 characters text)
                           News                                           News                                                    News

                            Pic        Text advert
                                  1

                                         Banner                                        Banner                                                  Text advert
                                  2
                                       Text advert

* Price per Shipment. All Prices plus VAT.

Standalone-Newsletter
                                                                                                                                                                            ANZEIGE
With the Standalone-Newsletter, we offer an advertising medium tailored specifically to suit
your portfolio and requirements. The Standalone-Newsletter will draw the attention of the
targeted group directly to your services.                                                                                                header
You can choose maximum 9 elements from the range listed below:
For selection             1. header
                          2. product news                  The data are consistently trending
                                                           upward and we prefer providing                                Ut acculla ntiiscimus. Magnihitin nonsed que evelluptis
                          3. video/picture gallery
                                                           current figures only. Please request                          ipsaeprescia sitatectur se coremo dolupta quodis debita-
                          4. news                                                                         product        sit re por ad enis remquos dolupta eperibus.
                                                           the Visits and Page impressions at:             news
                          5. data sheet/catalogue                                                                        Itatiam ipitectate re modit et qui cume iditia con nulla
                                                           christiane.beck@hanser.de
                                                                                                                         volupta quatiis dolupta epelicaborum fuga.
                          6. whitepaper
                          7. company profile and contact
Example                   1 banner, 2 product news, 1 video,                                                                              video
                          3 news, 1 catalogue and 1 company profile
Lead time                 A Standalone-Newsletter can be realized by our team during
                          5 workdays. Please deliver the advertising material 5 workdays
                          before date of newsletter mailing.                                            Accupturemod mo cullitat. Atur, sa net et lamus aliquisit hil ius volores
                          The binding booking of your Standalone-Newsletter should be one               tiiscimus voluptiandae cumquatem qui acepedit odi blabore runtur.
                          week before mailing and has to be confirmed by the publisher.
Price                     € 3,990.--                                                                                     Magnimos delicat emodipi endite cum, tem quis volum
                                                                                                                         fugita corit eatur maximil igendus qui cum natemporio.
                                                                                                        catalogue        Tio blaboraeri arum vel im reicto beatiur aceped que
                                                                                                                         porio mo to quibuscitem.
All rates are subject to Value Added Tax.

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
        Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

                                                                                                                                                       Retargeting

    NEW            Online retargeting campaigns
                                                                                                It works like this:
  In these days of information overload it becomes increasingly difficult for your
                                                                                                We flag up the visitors to our portal with a cookie – as potential
  potential customers to keep your brands and offers in their minds. With the
                                                                                                customers for you. Of course, in compliance with the GDPR.
  online intensive campaigns we increase your gross contacts to your potential
  customers and take care that they remember you distinctly through gentle
                                                                                                We rediscover the previously flagged visitors everywhere in our
  advertising pressure. The online intensive campaigns will play back your
                                                                                                far branched partner network.
  advertising on www.hanser-automotive.de and also everywhere on the Internet.
  This works because of our far branched partner network.                                       We play back to the previously flagged visitors your online
                                                                                                advertising in all formats and in real time.
  Which package is right for you?
  Package 1 50,000 ad impressions                 € 2,500.--* plus VAT                                Reach                          Rediscover              F lag up
                                                                                                 1.                               2.                         3.
  Package 2      100,000 ad impressions            € 4,500.--* plus VAT                                  users                            users                    users
  Package 3 250,000 ad impressions                € 7,500.--* plus VAT

In detail

                                                                                                                                                             YOUR WEBSITE

    Specialists consult our                            We subsequently rediscover
                                                                                                          We play back your                             The user is directed to
  portal and receive a cookie                         the user on third party sites
                                                                                                       advertising on the sites                           your website or to a
    as potential customers                            everywhere in the world wide
                                                                                                        subsequently visited.                            special landing page.
        for your sector.                              web – on all types of devices.

  * In addition to your booked online-advertising on www.hanser-automotive.de

  Controlling of online communication
  on www.hanserautomotive.de                                                                                         Product
                                                                                                                    highlight

    Product highlight package
                                                  Push
      Product
       news        +        Push
                         Vertica
                          banner        +       newsletter
                                                   ad
                                                                                                   KLICK

  Volume
  Product news                  Image min. width 1,000 pixels at 4:3 ratio
                                Title max. 60 characters*
                                Teaser max. 160 characters*
                                Copy text max. 2.500 characters*
                                Link (URL) for further information
                                *incl. spaces                                           Push
  Push banner                   Vertical rectangle or wide skyscraper                  banner
                                                                                                                          KLICK
                                The creative should consist of image and text
                                taken from the product article                                                                                                          Push
                                                                                                                                                                      newsletter
  Push newsletter ad            According to teaser on the website                                                                                                       ad
  Publication time              Product news on website » 3 months
                                Highlighted product news » 1 month
                                Product highlight push banner » 1 month
                                Newsletter ad for product highlight » 1 month
  Price                         € 1,170.-- plus VAT

  Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
          Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

                                                                                                                                         Retargeting

Native Ad
Communication in Pole Position!
Performance	
            Teaser on the homepage with link
            to the Native Ad
Volume                        Image min. width 1,000 pixels at 4:3 ratio
                              Title max. 60 characters*
                              Teaser max. 160 characters*
                              Copy text max. 2.500 characters*
                              Link (URL) for further information
                              *incl. spaces
Publication time		
                  Native Ad » 3 months
                  Teaser space on homepage » 1 month
Price                         € 970.-- plus VAT                                 KLICK

Content Marketing Products
                     365 Days visible in the database »Wer-bietet-was?« (Who offers what?)
                      Our performance			                Profile text,
   Premium            			                               Company logo,
     Entry            			                               Product keywords,
                      			                               Contact data
                      			                               Optional: Image, video, picture gallery
                      Running time 			                  1 year

                      Price 			                         € 560.-- plus VAT

                     Lead Generation for your sales team
                      You get in contact with new clients by publishing your application-/solution article on www.qz-online.de.
 Whitepaper           When downloading your article/whitepaper our website visitor will register. You get the contact data.
                      Our performance 			               • Push activity 1: Banner incl. link to your Whitepaper
                      			                               • Push activity 2: Newsletter ad
                      Running time 			                  Whitepaper: 6 months
                      			                               Push activities: 1 month
                      Price 			                         € 1,170.-- plus VAT

                     Advertorial – the perfect complement to your advertising
                      Would you like to describe your products in detail and present their benefits and advantages in a practical way?
 Advertorial          Then the advertising form »Advertorial« is ideally suited for this!
                      Advertorial 1/1 page 4c        max. 3,300 characters incl. blanks + 2 pictures (min. 300 dpi)
                      Price			                       € 6,550.-- plus VAT
                      Advertorial 1/2 page 4c        max. 2,000 characters incl. blanks + 1 picture (min. 300 dpi)
                      Price 			                      € 3,600.-- plus VAT
                      You determine the content, scope and timing of the publication -
                      we ensure a high-quality and and appealing design within the framework of press law.

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
        Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.de
WWW.QZ-ONLINE.DE | MEDIA KIT 2021

                                                                                                                                        Contact

Contact us – we are happy to help!
Publishing House	Carl Hanser Verlag GmbH & Co. KG
                  Kolbergerstraße 22, 81679 Munich, Germany
                  Mailing address: P.O. Box 860420,
                  81631 Munich/Germany
	Phone +49 89 99830-0
  info@hanser.de

Media	
      Christiane Beck (Media Sales)
      Phone +49 89 99830-213 • christiane.beck@hanser.de
                        Miriam Weihe (Ad Management)
                        Phone +49 89 99830-216 • miriam.weihe@hanser.de

Editors	
        Dipl.-Ing. (FH) Andrea Nowak (Editor-in-chief)
        Phone +49 89 99830-607 • andrea.nowak@hanser.de
	Dipl.-Soz. Thomas Funck (Editor)
  Phone +49 89 99830-610 • thomas.funck@hanser.de

Sales Representatives
Germany/Austria/Great Britain/Ireland              Switzerland                                          USA/Canada
Carl Hanser Verlag GmbH & Co. KG                   Rico Dormann                                         Gardner Publications Inc.
Kolbergerstraße 22                                 Media Consultant Marketing                           6915 Valley Avenue
81679 München                                      Moosstr. 7                                           Cincinnati, OH 45244-3029
Tel.: +49 89 99830-213                             8803 Rüschlikon                                      USA
Fax: +49 89 99830-101                              Switzerland                                          Tel.: +1 513 527-8800
christiane.beck@hanser.de                          Tel.: +41 44 7208550                                 Fax: +1 513 527-8801
Your contact: Christiane Beck                      Fax: +41 44 7211474                                  bhelton@gardnerweb.com
                                                   dormann@rdormann.ch                                  Your contact: Becky Helton
                                                   Your contact: Rico Dormann
Italy
com3orlando sas
                                                   Spain/Portugal/Latin America
Via dei Benedettini, 12
                                                   Consulting Eckart May, SL
20146 Milano (Mi)
                                                   Mediamarketing
Italy
                                                   Pza de Duque de Medinaceli, 2-3o 1a
Tel.: +39 02 4122158
                                                   08002 Barcelona
Fax: +39 02 48301981
                                                   Spain
orlando@com3orlando.it
                                                   Tel.: +34 934 126292
Internet: www.com3orlando.it
                                                   Fax: +49 721 151418468
Your contact: Nicola Orlando
                                                   info@cemedia.net
                                                   Your contact: Eckart May

Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 München · Tel.: +49 89 99830-213 · www.qz-online.de
     Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-221 · Fax: +49 89 99830-101 · www.qz-online.de
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